1 00:00:00,000 --> 00:00:05,840 Now, here's a new term for you, pod casting. At the moment it's something enjoyed by a 2 00:00:05,840 --> 00:00:11,280 small but rapidly growing group of internet enthusiasts and it could change the way that 3 00:00:11,280 --> 00:00:17,220 we all experience radio. It works something like this. Anyone anywhere, amateurs we're 4 00:00:17,220 --> 00:00:21,920 talking about can record a radio program and then post it on the internet from where 5 00:00:21,920 --> 00:00:27,360 it can be downloaded onto any portable player, in particular an iPod, hence the name. 6 00:00:27,360 --> 00:00:30,680 So you go on the web and you check out, you find the kind of show you might be 7 00:00:30,680 --> 00:00:35,160 interested in, music, discussion, gardening, then you download it whenever you want in 8 00:00:35,160 --> 00:00:39,880 order to listen to it whenever you want. It's a sign of the times, sign of things 9 00:00:39,880 --> 00:00:43,440 to come and it should I'm sure strike terror into the hearts of all the 10 00:00:43,440 --> 00:00:47,680 radio networks who are trying to hang on to their listenership. Zina Sarawira 11 00:00:47,680 --> 00:00:50,280 has been listening in herself. 12 00:00:51,040 --> 00:00:57,000 Well it's coming up on 620, coming to you from Flanders, Belgium from Curry Castle, 13 00:00:57,000 --> 00:01:02,520 almost live. It is the Daily Source Code and God it's Friday everybody. The 14 00:01:02,520 --> 00:01:06,400 technology and the ability to make do-it-yourself internet radio has been 15 00:01:06,400 --> 00:01:10,480 around for a while and if you know your way around a computer and have the time 16 00:01:10,480 --> 00:01:15,560 then you can download MP3 files but what podcasting has done is make it 17 00:01:15,560 --> 00:01:20,760 easy and automatic. If you subscribe to a podcast it automatically downloads 18 00:01:20,760 --> 00:01:26,320 any new shows onto your portable MP3 player or iPod, hence the name and off 19 00:01:26,320 --> 00:01:31,240 you go. Take away time-shifted radio to enjoy it wherever and whenever you 20 00:01:31,240 --> 00:01:36,400 want. It's one little piece of software you downloaded and the magic begins. 21 00:01:36,400 --> 00:01:42,400 Hey everybody, it's Don and Drew Show for November 14th 2004. I'm Don Miss Ellie. 22 00:01:42,560 --> 00:01:47,400 You subscribe to a number of shows and there's a directory of all five or six 23 00:01:47,400 --> 00:01:51,800 hundred shows already. You pick and choose, you can sample a few things and then 24 00:01:51,800 --> 00:01:56,080 basically you forget about it. Welcome to Tokyo Calling for Thursday, November 3rd 25 00:01:56,080 --> 00:02:03,440 2004. The beauty of podcasting is that it's just user-friendly, right? Plug it 26 00:02:03,440 --> 00:02:09,600 in, subscribe, there's your content. Hello wherever you are and welcome to a week 27 00:02:10,560 --> 00:02:15,600 This only started three months ago. I start off with maybe ten people 28 00:02:15,600 --> 00:02:19,600 subscribing to my daily show. Now it's up to 50,000. 29 00:02:23,600 --> 00:02:29,600 The idea of portable radio on demand dropped onto a device that I just pick up in the 30 00:02:29,600 --> 00:02:33,600 morning from its cradle and take away with me. That's a really important idea. 31 00:02:33,600 --> 00:02:40,600 Good, that's out of the way. iPods, MP3 players and the introduction of 3G phones 32 00:02:40,600 --> 00:02:45,600 have enabled us to listen to our entire music collection where we want and 33 00:02:45,600 --> 00:02:50,600 when we want. Podcasting will allow us to do the same with radio. 34 00:02:53,600 --> 00:02:58,600 I've come to Belgium to meet web millionaire and podcasting daddy, Adam Curry. 35 00:02:59,600 --> 00:03:04,600 Welcome to Curry Castle. Welcome everybody here, it's the daily source code. 36 00:03:04,600 --> 00:03:08,600 It was Adam who first hacked together the programming that made podcasting 37 00:03:08,600 --> 00:03:12,600 possible. We're podcasting now. Right now you are podcasting. 38 00:03:12,600 --> 00:03:15,600 How many subscribers do you have? 50,000 more or less. 39 00:03:15,600 --> 00:03:18,600 So we're podcasting to 50,000. At least, yeah, sure, at least. 40 00:03:18,600 --> 00:03:23,600 Impressive. We have last count 592 podcasts in the 41 00:03:23,600 --> 00:03:27,600 directory and that's by no means everything. Every single day there's new 42 00:03:27,600 --> 00:03:33,600 podcasts popping up. I mean, I just added Radio 4 to the directory. 43 00:03:33,600 --> 00:03:37,600 That just happened this morning so it's going so incredibly fast. 44 00:03:37,600 --> 00:03:40,600 Just as Captain Deal, I think I'm going to be reading to Raven. 45 00:03:42,600 --> 00:03:46,600 There's a lot of stuff out there but it's certainly not as slick as Adam's. 46 00:03:47,600 --> 00:03:51,600 There's a certain naive charm about some of the radio programs and 47 00:03:51,600 --> 00:03:56,600 it gets some interesting humorous, some wacky and odd stuff but it just 48 00:03:56,600 --> 00:03:59,600 makes for an interesting listen on the training on the mornings. 49 00:03:59,600 --> 00:04:03,600 Today's the day we learn who our new leader is or we don't. 50 00:04:03,600 --> 00:04:07,600 There's a woman who does the tap dancing podcaster news. 51 00:04:07,600 --> 00:04:10,600 At least we know the turnout will be heavy. 52 00:04:10,600 --> 00:04:13,600 No one really knows who she is. We think that she's a newscaster 53 00:04:13,600 --> 00:04:17,600 who's been fired from a couple of jobs so she's totally right for podcasting. 54 00:04:17,600 --> 00:04:22,600 Podcast her news. Yeah. 55 00:04:22,600 --> 00:04:24,600 There's one of my favorite ones, Coverville. 56 00:04:24,600 --> 00:04:29,600 The Vapors, The Hollies and Hank Williams Sr. coming up tonight on Coverville. 57 00:04:29,600 --> 00:04:32,600 There's a podcast out of Telkeetna, Alaska. 58 00:04:32,600 --> 00:04:35,600 Guy and his wife live in this 12x12 cabin. 59 00:04:35,600 --> 00:04:38,600 I just got back. I'm running late. 60 00:04:38,600 --> 00:04:41,600 Can't even click the right buttons. 61 00:04:41,600 --> 00:04:45,600 A lot of it is just American talk radio done by Geeks so you can 62 00:04:45,600 --> 00:04:47,600 imagine a lot of stuff they're talking about. 63 00:04:47,600 --> 00:04:50,600 It's like how to write great open source software and other 64 00:04:50,600 --> 00:04:52,600 insulating topics like that. 65 00:04:52,600 --> 00:04:55,600 It was written by three kids sitting in a garage and they said 66 00:04:55,600 --> 00:05:00,600 well we can port this over to an Apple Macintosh. 67 00:05:00,600 --> 00:05:04,600 The world of podcasting rejoices in its amateur status. 68 00:05:04,600 --> 00:05:07,600 It's chaotic. It's improvised. 69 00:05:07,600 --> 00:05:09,600 That's its charm though. 70 00:05:09,600 --> 00:05:12,600 The thing is it's growing really fast and the big boys 71 00:05:12,600 --> 00:05:15,600 have started to take notice. 72 00:05:15,600 --> 00:05:18,600 Some public radio stations in America regularly podcast 73 00:05:18,600 --> 00:05:20,600 editions of their shows. 74 00:05:20,600 --> 00:05:23,600 The BBC have tried to doubt podcasting an edition of 75 00:05:23,600 --> 00:05:26,600 Melvin Bragg's Radio 4 program in our time. 76 00:05:26,600 --> 00:05:30,600 Commercial music based radio is also snipping around. 77 00:05:30,600 --> 00:05:33,600 But for them it presents some challenges. 78 00:05:33,600 --> 00:05:36,600 I think music radio will be as terrified as this as the 79 00:05:36,600 --> 00:05:40,600 labels were of peer to peer file sharing and illegal downloads 80 00:05:40,600 --> 00:05:43,600 because it undermines their basic economic model. 81 00:05:43,600 --> 00:05:45,600 Music radio is basically funded by advertising. 82 00:05:45,600 --> 00:05:48,600 Anybody who's got an iPod will just zip through the ads. 83 00:05:48,600 --> 00:05:50,600 He's fast forwarded, why wouldn't he? 84 00:05:50,600 --> 00:05:52,600 So if you're sitting on an independent radio thinking 85 00:05:52,600 --> 00:05:54,600 there's a way of extending my reach. 86 00:05:54,600 --> 00:05:56,600 There's a way of getting a new audience. 87 00:05:56,600 --> 00:05:59,600 I want to be tied to this incredibly cool piece of technology 88 00:05:59,600 --> 00:06:02,600 but they're not going to use the ads. 89 00:06:02,600 --> 00:06:03,600 So what do I do? 90 00:06:03,600 --> 00:06:06,600 Radio has not been challenged the way magazines have 91 00:06:06,600 --> 00:06:09,600 and newspapers and television. 92 00:06:09,600 --> 00:06:13,600 iPod alone 6 million units sold, that's Apple's numbers. 93 00:06:13,600 --> 00:06:16,600 MP3 players in general 30 million. 94 00:06:16,600 --> 00:06:21,600 The next cell phones will have 600 million MP3 players 95 00:06:21,600 --> 00:06:23,600 just waiting for something to put on them. 96 00:06:23,600 --> 00:06:28,600 So there was an incredible void just waiting to be filled up. 97 00:06:28,600 --> 00:06:31,600 The future could be absolutely huge. 98 00:06:31,600 --> 00:06:34,600 But if and when established radio stations muscle in 99 00:06:34,600 --> 00:06:38,600 will there still be room for podcasting's amateur pioneers? 100 00:06:39,600 --> 00:06:42,600 Some of the stuff will fall by the wayside 101 00:06:42,600 --> 00:06:45,600 but it doesn't mean that that's better than the Don Andrew show 102 00:06:45,600 --> 00:06:49,600 or the Rock and Roll Geek show or the Engadget podcast. 103 00:06:49,600 --> 00:06:51,600 It's all different forms of entertainment 104 00:06:51,600 --> 00:06:53,600 and really it equalizes it. 105 00:06:53,600 --> 00:06:55,600 Everyone can party along 106 00:06:55,600 --> 00:06:57,600 and we want everyone to party along. 107 00:06:59,600 --> 00:07:01,600 Xena Sarawira reporting 108 00:07:01,600 --> 00:07:04,600 and if you want to listen to some of those podcasters yourself 109 00:07:04,600 --> 00:07:06,600 there's more information on our website.