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Daily source code for February 22, 2005.

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Transmeters?

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We don't need no stinkin' Transmeters?

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Get ready for the Federation of Rocker!

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Podcasting! It's Adam Curry!

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Oh, hello from San Francisco!

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Everybody, hi!

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Welcome to the Daily Source code.

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It is Tuesday, February 22, 2005.

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Coming to you from the lovely Adagio Hotel in San Francisco, California.

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Your Daily Source code, it's about 9.30 in the morning.

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It's cold out, let me correct that immediately.

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It's about 8.30 in the morning.

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I'm so messed up.

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I didn't have any jet lag in New York really to speak of, although,

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I was feeling a bit tired around 8 o'clock in the evening,

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only a week of fish in my microphone.

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Make sure we can hear each other well.

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But you're out here on the coast.

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Ooh, yeah.

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It's a little bit wacky.

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I went to bed last night shooting.

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I think I went up to my room around 8 o'clock.

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A big black Angus burger steak for the room service and crashed.

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And totally crashed.

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In fact, the black Angus burger is still sitting almost like a look.

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I wonder what that looks like.

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I've never really looked at my room service the day after.

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All right.

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Oh, it's that.

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Ooh, yeah.

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That does not look very, you know what it is.

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Just kind of the fries or the fries are left there.

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So I woke up before my alarm clock this morning.

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I had a set for eight o'clock because I wanted to talk to the girls back home.

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Since we now have a eight hour time delay.

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You know, when you're hooking up with people you're meeting and, you know,

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it's always inconvenient time to just talk for a little bit.

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And the wonderful thing, of course, is that, you know,

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these days you can talk for hours and hours and hours with anybody you want in the entire world

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because of Skype.

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And I use Skype out since, you know,

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Patricia likes just the regular handset and I still haven't completely,

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I still haven't ordered that Skype handset for downstairs.

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But even so, you know, what do I pay like,

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it's like two cents a minute to call anywhere in the world.

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Skype just absolutely rules.

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So, unfortunately though, this hotel, even though they have

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an amazingly fast connection, it's really nice.

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It's a wired connection.

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So you have to, you have to plug in.

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It's not wireless.

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So otherwise I can walk around the room and do all kinds of stuff.

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And I have the world's largest cell phone, basically.

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And the reason why I can't do that now is because it's one thing that

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Mac is done that is really not smart on the power book is you have two

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stereo speakers.

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So you got, you know, speaker on the well, you have stereo speakers.

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So one stereo on the right hand side of the power book,

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one on the left hand side.

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The microphone, the internal microphone,

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is actually built into the left hand side of the power book,

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which is right next to the speaker.

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So if you're on a Skype call, you're not wearing headphones on your

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power book, then whatever the other party says,

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they will hear that come back to them and kind of like a delay

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depending on the latency of the connection,

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but that could be almost be, you know, just like an echo.

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So, not very handy.

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So I was wondering how they fixed that with,

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because I've used I chat, I chat AV,

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which I like quite a bit if you're doing video chats.

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And I've used that a lot and I've used it hands free without headphones.

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Like, what are they doing?

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What is different?

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You know, is it the software?

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Is it filtering it out?

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Until then I figured it's actually pretty simple.

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What they did with I chat AV is the audio from the other party

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that you're talking to comes through the right speaker only

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and they disabled the left speaker.

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Okay, that would remove the, that would remove the horrible echo effect

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for sure, but it's kind of like a, you know, like a, you know,

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well, it's not a very interesting fix because, you know,

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Skype doesn't know how to do that, I guess.

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Maybe Skype can figure out how to chop one channel off.

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Anyway, that would be nice if we could get that working.

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Because I do like the idea of talking hands free

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and I've been investigating some equipment

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while I've been here in the States.

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Looking for, see, I went into New York.

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Well, first, when I'm looking for, I'm looking for a pair of wireless headphones.

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They aren't too bulky to take with you, you know,

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and actually even better, perhaps.

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And that's why I went into New York.

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I went to Sam Ash, which is a famous store for musicians

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where you can buy instruments and all kinds of gear.

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Managed music stores right next door across the road.

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And I'm looking for two things.

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One is for a, kind of like the Madonna headset,

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which has a monitor there as well.

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So it's basically a telephone headset,

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but it would be wireless.

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So it have one little box that I hook up to my laptop.

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And then I, and I could walk anywhere I want

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and receive the call that I'm getting.

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And of course, use the wireless mic.

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And I could do the same when I'm recording the source code

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because, you know, I'm pretty constrained.

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I have to sit right near the computer

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because of the length of the headphone cord

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where it's, I love roaming around as much as possible.

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I was also looking for a small,

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yes, a little teeny battery powered mixer.

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You know, something that I could just use on the road

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because I stupidly forgot my eye river.

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And I have the yep here, but the quality of what that records

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is nowhere near what I could do with eye river.

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I can't believe I forgot to bring.

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And I thought I had everything with me.

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So I haven't really been able to do any of the outside stuff

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that I was, you know, potentially planning on, on, on doing.

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And I couldn't find it.

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I could not find the little mixer.

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There were lots of, you know,

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a little bit bigger mixers, which would actually work quite

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in a nice state home.

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But I want something I can take on the road.

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And I was talking to Madge Weinstein, who was in Florida

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talked to her for a couple of minutes the other day.

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I said, Madge, you know, what are you using?

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And Madge is using a mixer from radio shack.

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And I went, yeah, I got to hit the radio shack.

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The radio shack always has exactly that plug

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that you never thought existed

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conversion cable that no one would ever dare make.

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And if not, they've got all the, all the plugs in the wires

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and the solder and the soldering iron

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for you to put it together yourself.

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Hmm.

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So I'm taking a sip of tea here.

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In the room, they have a,

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it's a nice hotel, by the way.

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They have a little beverage center.

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So of course, you got a mini bar.

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But then they have a coffee and tea.

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And you can set that yourself, which I always like.

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I really, really enjoy just being able to make my own coffee

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and not have to order up or tea.

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Because I like drinking tea a lot.

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And what happens inevitably, usually in US hotels.

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I don't know about San Francisco.

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But in most hotels in the States, if you order up a tea,

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you have at least a 70% chance that the tea water

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has been put into a container that held coffee

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and it just tastes like shit.

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So it's nice that you can, you know, kind of control that yourself.

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So daily source code.

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Today, we want to talk about commercialization,

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because that's been what a lot of my trip has been about.

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I want to talk about radio, because I've gotten so much feedback

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from so many smart people, particularly in New York,

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about the future of radio, where they think it's headed,

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you know, just, well, the future of radio, where they think it's headed.

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They're not enough.

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And today, this afternoon, or I think, yeah,

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that's probably a cocktail thing or whatever,

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but this afternoon, this evening,

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are the, the wired rave awards.

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So I was planning on

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gussying up a little bit and going to check that out.

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And just a chat a little bit for the next half hour.

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So with you guys, talking about some stuff,

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and of course, we've got a hit test, you know,

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a young poet.

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He would never let you down.

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He's gotten number 13 lined up for today.

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And I have, let's see, got a mashup.

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This is, I can't remember who sent me this,

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but I don't know if it was, if it was said or not.

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But it's cute tip versus huge Lewis in the news.

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It's called The Power, Don't Stop, Mr. Shaky Hands Man.

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Yeah, if you got it.

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You got it?

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[ Music ]

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Only call it was Mr. shaky hands mix what is it the yeah Mr. shaky shaky hands man

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All right, it's all your daily source code for today, which I remind you if you're just getting started with your day

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Every ball that it doesn't really matter what day it is because you know you're getting this maybe a day later or two days later

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Hey, something funky I noticed

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I have a Sony Erks and what is it?

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K 700i telephone which I use in the UK. I have Virgin Mobile as my provider and

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I didn't really notice it at all until Patricia

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Until I called Patricia yesterday and she said oh, you know did you hear the message? I left it not in getting you message

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It just said did you call me so yeah, you know called you on your phone and I'm I look at

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Low and behold no network. I've done the rescan

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I've done everything I can it's it's not receiving a network. It works fine in New York work to find well

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I know it works in when it works in New York fuck it

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But why isn't it working here and I have another cell phone which is

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That I carry with me usually if I go to Holland because it's my Dutch cell phone and that does get a network here

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So I'm kind of pissed that the Virgin for some reason. I don't know they just don't have a

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If they don't have a Rome I mean why don't pick up a network? It would that doesn't make sense that

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Well, they just don't have a network that they roam with they be that is indeed the the

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The problem what's that?

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Yeah

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I thought I heard some interference. I just put fresh batteries into the wireless set

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So that shouldn't work fine for a while, but you know, I think if you've got a city where your airplane airplane's fly from

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And Virgin Atlantic flies from San Francisco twice a day

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Then perhaps it would be kind of smart to have

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Your mobile telephones work in the city, but maybe it's just this particular area of the city. I don't know

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So I want to talk to you bit

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about

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The future of radio and what I've learned what the feeling is from people

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Particularly who are either in radio or a different forms of radio or

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Or an advertising and advertised for radio and I think I can sum it up from our

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Conversations in New York with and again advertising folks that I know

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Radio people marketing people who sell sponsorships and advertising for radio

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They're pretty much scared shitless

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I can't say it any other way. Well, maybe not scared

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Well, yeah, I think scared is probably the right word because they know they know and everyone who's in radio knows

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That there is a whole generation coming up that does not give a shit about radio doesn't care doesn't listen and

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You know, and we think about it. Well, yeah, that's my daughter. My daughter is part of that generation and anyone who has kids

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And if they're let's say anywhere between like 11 and 14 or you know

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If you got pre teenagers or teenagers and listen to radio the way you use to they've got a whole bunch of other things

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They're doing they have MSN that they're on all day

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They have their iPod that they're filling up and and maybe they're not even listening to podcasts

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But they have an iPod that's how they're enjoying their entertainment. They've got an Xbox

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You know, there's all this stuff that is basically detracting from and in this case

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I'm just going to talk about radio, but because of course television has pretty much

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You know the same issues and the people that do listen to radio

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I think that they're pretty disenfranchised that's at least what we've you know what we've kind of in our

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In our little informal studies have seen is that you know, wow

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People are bored. They're running away

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There's there's not a lot that they'd like to listen to everyone knows it's there and everyone has the radio on at some point

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And it may be just a backdrop for for you know, like a soundtrack to your life

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But you know that's what people are basically choosing to program themselves

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You know setting up their own playlist and I have to say by the way

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I don't think that many people use playlist features on MP3 players and to prove that

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I guess or the proof would be in the pudding is why Apple came out with the shuffle

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Because that is pretty much a thing what everyone was doing

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And at the beginning you set up your playlist and of course you've got a playlist that is just right to get everyone in the mood for

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Something sensual or something fun or if you want to pick me up or you know a rainy day

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Played list, but after a while you get kind of tired of it because guess what it's like fucking work

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You know

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I

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Actually once made a playlist generator. I should dig that code up. It was pretty cool

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Cuz you know radio stations have have a format and the format is well first of all

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There's probably a genre most radio stations have to have a genre

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So we play the best of the 60 70's n80's everybody. Oh, we play today

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Racking it or we play the light only the light or all talk all the time

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But let's just take music for a second even within those formats. So let's take a

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60 70's 80's mixed station or 70's 80's 90's or what is it 80's 90's and today?

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So basically that could be my my iTunes or my my iPod could be 60 70's 80's 90's and today

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But you know what it does a format do well a format is a clock

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And if you would take a clock and split it up into sections let's say

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Five minutes sections that would pretty much equal what just about every single radio station and on the planet has is their format

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And oftentimes the format is of course a secret formula for success and no one really talks about their format

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But a station may start off the top of the hour with a big hit golden old

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And these are all tagged by the way in

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Programs that radio stations use the most prevalent one is called selector and

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They have all kinds of tags, you know, it's like if it's the tag would be female artists tag would be sunny song happy song up tempo

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You know

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Probably well obviously the the date range so there's a whole bunch of ways that that songs are tagged and I wish we could merge

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some of the professional stuff that is out there

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Into more like a prosumer version because all the all the study that on the stuff has been done, you know

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It's it's all been developed. It's just in very expensive packages that we really can't access as podcasters

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But so that format will say all right

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We'll start off with a song from the 60s that we want to hit a

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Recurrent which means something from the past five years then we want to go with an 80 song

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And we'll do another 80s but a

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A slow song and then from that slow song will go into an up tempo. So that would be the format and what I created

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many years ago

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Was I had all these tags. I'd basically tag my music

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But I did it just simply first by a tempo and by a date range and

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Had a format which would say exactly that I want to start off with this type of song that song will be next

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And please make sure that you don't repeat a song right so there's no repetition within the hour

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Don't repeat the artist and it would just delve into my iTunes and and pull out songs and create a

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Format for me and it would start playing and when it was almost at the end of that playlist

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It would create a new one so I basically had this automatic and this loop running throughout the house now on your iPod that's a little more complicated

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But really, you know, who's gonna go through all that trouble of tagging their music and doing all that?

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You know, it's it's not what you do is you put it on random and if it hit it the random hits the song

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That you don't like you just you know hit the the the the the skip button and you go to the next one

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So there's a big

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Big opportunity I think

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How do we how do you even start on talking about this about the randomizing okay?

285
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Well, so anyway, yeah people are randomized and creating their own stuff and and they're really

286
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They're probably manipulating more than actually creating there's always die-hards

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But I think the majority of people don't bother creating playlists

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The point being that

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Radio sees that it's in trouble now of course

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Several years ago and I didn't even realize that this was like goes back to you know

291
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Almost more than 10 years ago is when the satellite guy started to figure out this exact problem and

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That you know, we they would have to figure something out to you know to be able to either offer more programming or different programming

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Or and this is all pre iPods when they set up these satellite radio stations which is supposed to be the big alternative to

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terrestrial radio broadcast

295
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There were no iPods so they thought that they would be the shit. They would be the bomb digity and that how all these

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You know these pre-programmed channels which would give you a format, you know very much like what we see

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in our playlists

298
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And of course those markets crossed each other and then they went oh shit, you know, we've got to come up with something else at the same time

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I think the satellite guys also realized that you know users were defecting listeners didn't want to

300
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Stick around anymore. They're bored of what they're hearing and

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And

302
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One of the biggest misnomers by the way if we it's of course obviously this comes into a Howard Stern conversation because radio can be all kinds of things

303
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It's not just music. It's not just all talk. You know, it's it's radio is a technology. Okay. It's you can't put

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Podcasts in a box and say this is a podcast, you know, there's this is a podcast and cover villas a podcast and a skinny on

305
00:21:16,240 --> 00:21:23,040
Sports as a podcast and rock roll kick shows a podcast and match wine is a podcast and wine seems a podcast and Don and Drew is a podcast

306
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Everything's a podcast. It's just a technology that's being used

307
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And it can be a for profit podcast and not for profit podcast and none in

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podcast, you know fucking understand

309
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you know it's just a technology so

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The big miss understanding I think about Howard Stern and of course I want to talk a little bit about his move to serious radio

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is that

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serious which has no

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FCC regulations or not regulated by the FCC they are regulated interestingly enough by the digital millennium copyright act

314
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Which gives them some other hurdles they have to address

315
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Anything goes so you can say whatever you want essentially very much like a podcast because it's not regulated by the FCC

316
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People who think that because Howard Stern now can say shit piss fuck tits count motherfucker cock sucker

317
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Whatever the seven dirty words are that all of a sudden, you know, this is gonna be like some big

318
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Revelation, you know other people are saying oh, you know, maybe he'll be like Lenny Bruce and once he gets all this freedom

319
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People won't be as interesting anymore and I say nay to both, you know, this is not what Howard Stern is about Howard Stern is not about

320
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Saying dirty words or or being indecent Howard Stern is about honesty and

321
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This is something that I learned a long long long long time ago when I started first moved to New York

322
00:22:47,920 --> 00:22:53,360
It started listening to him is that he would just he wouldn't put on the fake voice. He wouldn't you know

323
00:22:53,760 --> 00:22:58,480
Pretend to be someone else although that is obviously always a bit questionable

324
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for everybody me included

325
00:23:01,680 --> 00:23:07,680
But he was just telling stories and telling talking about his life and and talking about stuff that interested him and and guess what?

326
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You know in all honesty in all honesty many guys like to talk about

327
00:23:13,920 --> 00:23:14,960
sex

328
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Is it a surprise to you

329
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So if that's what people want to talk about and they can talk about it honestly and openly and use the words that I mean

330
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Look life is indecent life is indecent

331
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I've said this before the way we talk the way we communicate with each other are actions

332
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What we write it just everything it's indecent by today's FCC standards

333
00:23:35,360 --> 00:23:38,240
I don't think it's indecent I don't care what you say to me how you say it

334
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But it is deemed indecent by the broadcast regulations

335
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But it's nothing so it's not about the language it's about being honest and being able to say

336
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Whatever's on your mind and starting a debate and if it's about lesbians that's fine

337
00:23:54,880 --> 00:23:57,600
You know Howard Stern is not always about lesbians either

338
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So I completely believe he will bring

339
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An enormous following he has about eight million listeners now. He claims a bit more, but eight million

340
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I'd say he's a pretty fair number across the US and he has to bring one million subscribers to

341
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To serious and then they basically make make money. You know, he's making hundred million a year

342
00:24:17,520 --> 00:24:21,760
If he brings in a million subscribers then they have then they're probably gonna do

343
00:24:22,480 --> 00:24:28,320
Just on the Howard Stern deal. They're going to make a minimum of 20 to 30 million dollars a year

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Pre-tax because Howard brings in enough to cover it up. You know a subscription to serious radio costs was at 12 or 14 bucks

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12 bucks a month so you wind up paying 140 bucks so do that times a million want you

346
00:24:41,680 --> 00:24:46,960
You see that you're at a hundred and forty million dollars and if Howard Stern cost a hundred so there's you know

347
00:24:47,200 --> 00:24:50,000
30-40 million left over so that makes total sense

348
00:24:52,400 --> 00:24:54,400
The question is

349
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Since Howard Stern can't make the move until 2006

350
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Will people start defecting to other avenues before then can they wait that long or are they finding that podcast or delivering a lot of

351
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Because that's what I keep hearing people say over and over they say

352
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I don't know why I listen to it

353
00:25:14,240 --> 00:25:20,720
You know this person doesn't have a great voice or you know he says um and uh and the quality sucks and you know

354
00:25:20,800 --> 00:25:27,600
What what is it it's about the honesty and please make no mistake. It's not about the amateurism of

355
00:25:28,480 --> 00:25:33,840
The podcast that can be a part of the entire vibe and people don't really give a shit

356
00:25:33,840 --> 00:25:36,480
I think that's what we're finding out you know it's like college radio

357
00:25:36,960 --> 00:25:40,800
You know I don't give a shit if you if you crack the mic the wrong time

358
00:25:40,800 --> 00:25:44,320
I just want to hear what you have to say and it's kind of funny you know and I think that

359
00:25:44,720 --> 00:25:49,200
The amateurism and the unprofessionalism that you might hear once in a while or all the time

360
00:25:49,280 --> 00:25:54,480
Doesn't matter whatever podcast you're listening to it. It's just it's exciting to hear something you haven't heard you know

361
00:25:54,480 --> 00:25:56,480
so after a while after

362
00:25:56,480 --> 00:25:57,680
we're all

363
00:25:57,680 --> 00:25:59,680
You know we're used to listening to crappy

364
00:26:01,040 --> 00:26:05,840
Non-professional podcast then the occasional one that is produced a little more slicker

365
00:26:05,840 --> 00:26:08,160
Well, that'll be exciting. So that's just what we're used to

366
00:26:08,400 --> 00:26:13,440
But it's about the honesty. It's about hearing people talking and and you can almost

367
00:26:14,240 --> 00:26:18,800
Sense that they don't have to hold back. There's nothing in the back of their mind that they can't talk about

368
00:26:19,200 --> 00:26:21,200
There's no you know corporate

369
00:26:21,920 --> 00:26:23,600
I was like what we talked about the CBS

370
00:26:25,040 --> 00:26:27,840
When I was interviewed by CBS for CBS evening news by the way

371
00:26:27,840 --> 00:26:36,880
They're holding back on releasing that report. This is great because they they want to do the report about podcasting in conjunction with launching

372
00:26:37,200 --> 00:26:39,200
CBS news is own podcast

373
00:26:40,240 --> 00:26:44,320
I feel a bit used but it is kind of exciting so that'll be cool to see that happen

374
00:26:46,560 --> 00:26:48,560
So

375
00:26:49,920 --> 00:26:53,360
You can tell and that's what's getting everyone hooked on these things because

376
00:26:53,920 --> 00:27:00,800
You know you can tell and of course after a while if it's not interesting or it's not entertaining and a tune out no matter what which is why you know

377
00:27:01,840 --> 00:27:05,120
I keep my time in check. I don't want to do more than 40 minutes

378
00:27:05,120 --> 00:27:09,920
I have my balls aren't big enough to say I think I can entertain you any longer than a 3040

379
00:27:10,480 --> 00:27:12,480
30 or 40 minutes that I do every day

380
00:27:13,040 --> 00:27:16,800
So in the conversations in New York we talked a lot about

381
00:27:19,680 --> 00:27:21,680
ways to move

382
00:27:21,920 --> 00:27:23,920
Advertising money revenue

383
00:27:24,640 --> 00:27:29,680
From radio where it wants to leave because the numbers are dwindling into new areas

384
00:27:30,480 --> 00:27:34,480
Now with serious it's an an XM I should mention them as well the two

385
00:27:35,280 --> 00:27:36,880
Satellite radio networks in the U.S

386
00:27:37,760 --> 00:27:39,920
They're doing a combination mainly subscription

387
00:27:40,640 --> 00:27:45,120
But they will also be doing advertising and how it's turn will carry advertising as well

388
00:27:45,200 --> 00:27:50,800
So you're going to pay a monthly fee and you'll be subject to advertising by the way

389
00:27:50,800 --> 00:27:53,680
I don't have a problem with advertising. I like listening to it if you know I like

390
00:27:54,240 --> 00:28:00,080
Being marketed to I like hearing about new products if I don't then I'm gone. You know, so you can lose me really easy

391
00:28:00,080 --> 00:28:04,000
But it's not you know, I've nothing against advertising. It's a fact of life. You know

392
00:28:06,800 --> 00:28:12,480
So there are people looking to to move into the new market now. We don't really have

393
00:28:13,040 --> 00:28:16,880
The eight million listeners that Howard Stern has you know, we don't you know, I have

394
00:28:17,600 --> 00:28:22,480
What we up to like you know, well we're well over the 50,000 mark that I had several months ago

395
00:28:23,120 --> 00:28:29,760
But you know, it's still if if you look at it, you know, they use something called a cost per thousand CPM cost per meal

396
00:28:31,840 --> 00:28:35,280
To determine you know how much is paid per

397
00:28:35,840 --> 00:28:41,840
Per advertisement and that's just not going to work. That's like you're trying to shoehorn the wrong thing and to you know

398
00:28:42,080 --> 00:28:45,680
It's kind of like what happened with banner ads, you know, and now

399
00:28:45,680 --> 00:28:50,880
You know, all everyone cares about the banner banners of the same size and it's just it's it's

400
00:28:51,360 --> 00:28:56,480
It's not very innovative. It's not the best use. I think of you know now we have all this freedom

401
00:28:56,480 --> 00:28:59,360
We can do it every one what a revolutionary concept

402
00:28:59,360 --> 00:29:05,840
Maybe we could make commercials interesting and not having be just 10 20 or 30 seconds maybe we can integrate them into

403
00:29:06,400 --> 00:29:12,560
Into programming and I've really and I've really thought about how and and that was part of my point of being out here in San Francisco

404
00:29:12,560 --> 00:29:19,840
I want to talk to a lot of the top podcasters and get their feeling for you know, what are they looking for and and what's been interesting is

405
00:29:19,840 --> 00:29:23,040
I've been talking to a lot of people out here on the west coast

406
00:29:24,240 --> 00:29:27,440
Every single person wants to make money on what they're doing

407
00:29:28,400 --> 00:29:32,400
I think everyone's very realistic and understand that it's no one's going to be making a

408
00:29:33,040 --> 00:29:35,040
billion dollars in any type of

409
00:29:35,760 --> 00:29:38,880
You know any type of new media venture just because

410
00:29:39,520 --> 00:29:42,080
You know the numbers it doesn't add up, you know

411
00:29:42,080 --> 00:29:44,080
It's unlike the old

412
00:29:44,080 --> 00:29:48,960
centralized model where you'll have a few people who have all the viewers and all the listeners now

413
00:29:48,960 --> 00:29:55,600
We have a much larger scope where you're going to have your 15 listeners or your 150 or maybe your

414
00:29:56,560 --> 00:30:00,480
5000 you know it all depends on what you're doing and obviously the more

415
00:30:00,960 --> 00:30:06,080
People that are in there the more interesting will be for advertising but it's not just about advertising because we you know

416
00:30:06,080 --> 00:30:08,080
I've been testing a couple models

417
00:30:08,080 --> 00:30:12,080
I have to say that I am just tickled pink about this whole San Seo deal

418
00:30:12,320 --> 00:30:14,880
So, you know, here's a way you to make money with a podcast

419
00:30:15,120 --> 00:30:21,760
You like something and you talk about it and then all you have to do is make sure you give people an opportunity to check out that product and go buy it

420
00:30:21,760 --> 00:30:23,760
I like lots of stuff

421
00:30:24,240 --> 00:30:26,960
And actually what I've noticed with the Amazon associates

422
00:30:26,960 --> 00:30:31,840
You know, I'm gonna associate with Amazon and I've been talking about the San Seo coffee maker because I like it

423
00:30:31,840 --> 00:30:35,680
I use it. It's a great product. I wish I had it here with me on the road and by the way

424
00:30:35,680 --> 00:30:41,360
I thank you everyone so much for all the emails and the pointers on how to create your own coffee pods and

425
00:30:41,440 --> 00:30:43,680
Fill them up with other things besides coffee

426
00:30:44,880 --> 00:30:49,440
Next time I'm an Amsterdam. I'll be sure to create a really big pod that I'm gonna try it out

427
00:30:50,080 --> 00:30:54,320
You know, and people are interested, you know, look at coffee futures

428
00:30:54,320 --> 00:30:58,160
You know coffee is a big ass market lots and lots and lots of people drink coffee. So

429
00:30:58,720 --> 00:31:05,760
I'm talking about something as a product. I don't even make, you know, if I made the product it would probably be better and if my podcast was only about coffee

430
00:31:05,760 --> 00:31:11,120
I would probably sell more of them but just through the fact that I'm talking about this great coffee machine that I like that I use

431
00:31:11,120 --> 00:31:15,760
And I want you to be able to have the same wonderful San Seo coffee pod experience

432
00:31:16,160 --> 00:31:17,920
You can go to curry.com

433
00:31:17,920 --> 00:31:22,960
Click on the on the picture of the coffee machine and you'll be able to buy it now because you buy something

434
00:31:23,360 --> 00:31:28,880
I get a percentage and right now I'm beginning like five percent or something, you know, that's Amazon's deal

435
00:31:28,880 --> 00:31:33,040
So I'm not really feeling extremely happy but what if it were my product? What if it were my CD?

436
00:31:33,360 --> 00:31:37,040
Like the lascivious bitties. They're gonna be doing their bitty cast. It's already started. So

437
00:31:37,440 --> 00:31:42,480
They're gonna be talking about themselves and on the road and you'll get hooked or you won't get hooked and

438
00:31:42,560 --> 00:31:48,160
And you'll want to buy the CD. It's just the way it works, you know, it's on television. They have a word for it

439
00:31:48,160 --> 00:31:54,000
It's called an infomercial now of course that conjures up all kinds of images of really bad actors and

440
00:31:54,800 --> 00:32:01,200
Overdubbed voices of you know with beautiful bodies who have these wonderful machines that could make you as tone and fit as well

441
00:32:01,200 --> 00:32:06,320
But it is a bit that's very successful, you know for companies that make or or

442
00:32:06,880 --> 00:32:14,800
Market those products so very much I guess I have to admit like what Dave Weiner has said many times on how to make money on weblobs

443
00:32:14,800 --> 00:32:21,920
Only now it kind of you know we've opened up this whole new area of of creativity and opportunity for people who just aren't writers

444
00:32:21,920 --> 00:32:26,640
I'm not a I'm not a writer. I'm not a good writer. I'm a shitty writer. I don't you know, just don't I'm not good at it

445
00:32:26,640 --> 00:32:29,440
I always fire stuff off and just post it up to the blog

446
00:32:29,440 --> 00:32:32,800
I don't really think about it and go back later and think oh, I could have committed that better

447
00:32:33,120 --> 00:32:38,800
This is my my arena. I love doing this. I love doing audio. I love talking. I love experimenting with it

448
00:32:39,520 --> 00:32:42,480
a lot of construction going on today by the way. You probably hear that in the background

449
00:32:44,560 --> 00:32:46,560
So there's

450
00:32:46,880 --> 00:32:53,520
There's ways that will be able to do that and we need some infrastructure obviously to make that happen

451
00:32:53,520 --> 00:32:58,800
So that if you have an idea and you want a podcast first we should make the podcasting part pretty easy you know

452
00:32:58,800 --> 00:33:01,040
How about just click record click done

453
00:33:02,000 --> 00:33:09,360
Or pick up the phone and call a number and hit pound and it's done and you've got your feet and you've got your your archive and and show notes

454
00:33:09,920 --> 00:33:15,440
This is going to be important show notes is going to be important. I'm really happy that I started out by

455
00:33:15,760 --> 00:33:19,680
Doing it in OPML even though it's really had it's made no sense up until now

456
00:33:20,080 --> 00:33:22,880
But a lot of people are doing it and I really appreciate you following along

457
00:33:26,080 --> 00:33:28,080
Because

458
00:33:28,400 --> 00:33:35,200
The next thing that's going to happen is we're going to have to be able to find stuff based upon the content inside the podcast

459
00:33:35,520 --> 00:33:41,600
So you know these directories like we have at ipod.org and other ones that kind of take the ID3 tag information

460
00:33:41,600 --> 00:33:42,880
It's not going to be enough

461
00:33:43,200 --> 00:33:48,640
We have to add extra metadata to the podcast in order to make them indexable searchable

462
00:33:49,280 --> 00:33:51,280
Got a couple of ideas about that

463
00:33:52,000 --> 00:33:56,240
And then on the sponsoring sponsoring advertising. I think are two different things

464
00:33:57,040 --> 00:34:02,320
And I've been listening around to a couple of podcasts my my favorite example is WGBH in Boston

465
00:34:02,880 --> 00:34:09,520
WGBH a WGBH is morning stories are sponsored by ipswitch and ipswitch is a

466
00:34:10,400 --> 00:34:12,880
Provider of downloading tools connectivity

467
00:34:12,880 --> 00:34:16,240
It sounds like a provider. I'm not quite sure but I remember the name right and

468
00:34:18,240 --> 00:34:22,240
So in a perfect NPR model which to me just sounds like it's commercial

469
00:34:22,720 --> 00:34:29,760
I don't see any difference between this program brought to you by ipswitch for morning stories or you know this program brought to you by

470
00:34:29,760 --> 00:34:35,680
MS mobiles for Don and Drew. I don't see any difference there, but apparently there, you know, it's I guess there is

471
00:34:36,560 --> 00:34:42,640
Maybe because the show maybe that's a throwback to the to the good old days where if a show is interrupted by

472
00:34:43,920 --> 00:34:48,400
Commercials then it's a commercial show but if it's sponsored by the beginning in the end and you're not

473
00:34:49,280 --> 00:34:54,000
And you're not interrupting the flow of the program then it's not commercial

474
00:34:54,000 --> 00:35:02,720
So anyway, I'd call that sponsoring or underwriting and we're seeing lots of that happen already and I and I and I encourage that and what you're gonna get is you're gonna get people who are specifically

475
00:35:02,720 --> 00:35:12,640
Underwriting a podcast for the content of the podcast or the audience that will be listening to that to that podcast and it's like you don't really need numbers to prove it

476
00:35:13,600 --> 00:35:16,240
Because the sponsor intuitively knows

477
00:35:16,960 --> 00:35:20,880
The people that I'm gonna reach there are the ones that I want to reach because it's just clear

478
00:35:20,880 --> 00:35:26,080
It's not based upon the shotgun approach of I've got 8 million listeners, so you know

479
00:35:26,080 --> 00:35:30,640
You just want to buy a spot with me because you're just blasting it out and you're always gonna get someone you want

480
00:35:31,520 --> 00:35:35,600
There is a way to do that by the way, and I'm not against it. I think it's a very

481
00:35:35,920 --> 00:35:40,960
Interesting idea, but we have to bond together and this is the long tail that people talk about you know

482
00:35:41,200 --> 00:35:45,680
So we'll have if we have a couple hundred podcasters just like the you

483
00:35:46,240 --> 00:35:50,720
Weblogs, so there's a couple weblogs that everyone knows about and get get shit loads of traffic

484
00:35:51,520 --> 00:35:57,520
But then there's this millions of weblogs that all get little 80 bit of bits of part of of traffic

485
00:35:58,000 --> 00:36:01,360
And if you can find it if we can find a way collectively to

486
00:36:02,320 --> 00:36:06,640
Use each of those smaller audiences to aggregate them into a big audience

487
00:36:07,040 --> 00:36:13,360
That will create something that the advertisers who understand the shotgun approach and that's what they like to do

488
00:36:13,360 --> 00:36:15,360
It was just you know fucking load on baby

489
00:36:16,240 --> 00:36:18,240
We'll get someone

490
00:36:18,240 --> 00:36:21,680
We can do that. We can totally do that. So I think a combination

491
00:36:22,480 --> 00:36:24,640
By him I have to say most excited about

492
00:36:25,440 --> 00:36:30,000
Being able to talk about a product or maybe just you know going to a store how about that

493
00:36:30,000 --> 00:36:34,800
You know if you just if you just go into an online store and say I really like that product and I want to sell that

494
00:36:34,800 --> 00:36:40,240
I want to advertise that we could turn this whole fucking thing around think about that so instead of

495
00:36:40,560 --> 00:36:45,360
You determining you know saying okay, you can come and advertise with your cell phone, right?

496
00:36:45,360 --> 00:36:47,360
So the virgin mobile

497
00:36:47,360 --> 00:36:50,160
Says I want advertising your show. Why don't I

498
00:36:51,040 --> 00:36:53,040
Have an opportunity to go to some place

499
00:36:54,000 --> 00:37:01,280
Where I can go through a whole bunch of products and services or I can search for one that I perhaps like already and know that I want to talk about

500
00:37:01,600 --> 00:37:07,120
Because I'm passionate about it if I like something or a particular cigar that I smoked and go and get

501
00:37:07,600 --> 00:37:13,840
The the automatic right to market that product that would turn it all upside down and then the

502
00:37:13,840 --> 00:37:19,360
The longer I'm on this plan at the more I'm seeing in recent years that if you turn the model upside down

503
00:37:19,360 --> 00:37:21,280
It's usually exactly what people are looking for

504
00:37:21,280 --> 00:37:24,320
I don't know why but it seems that way it's like you know instead of streaming

505
00:37:24,320 --> 00:37:25,680
We're gonna do

506
00:37:25,680 --> 00:37:30,800
We're gonna do caching basically and put stuff on your on your machine that you don't know about and tell you about it later

507
00:37:30,800 --> 00:37:35,760
I mean everything if you turn the paradigm upside down it usually starts to make sense in our new world

508
00:37:36,080 --> 00:37:40,480
And so I'm pretty excited about that idea of just being able to go into it into an online store

509
00:37:40,480 --> 00:37:45,200
Choose a product that I like or search for the product that I like and as I talk about it on my podcast

510
00:37:45,200 --> 00:37:51,440
Send people back to my website my weblog whatever wherever I post my podcast and say, hey, you know click on

511
00:37:51,920 --> 00:37:56,720
Click on that link and get some more information about it or buy it, you know, then all I'm doing is I'm just I

512
00:37:56,720 --> 00:38:04,480
Become the market or the advertiser and I determine what I'm going to sell and I can hone my skills with my advertising message

513
00:38:05,120 --> 00:38:07,600
To my audience like Michael Butler

514
00:38:08,320 --> 00:38:11,600
He had did a sponsorship or a commercial someone

515
00:38:11,600 --> 00:38:13,600
I think I think they were basically going to give him free beer

516
00:38:14,000 --> 00:38:17,680
Which is fine? That's that's what Michael wants right now. You want some free beer

517
00:38:17,680 --> 00:38:20,320
Heinrich and you idiots you idiots

518
00:38:20,960 --> 00:38:22,960
You know talk about that later

519
00:38:22,960 --> 00:38:28,800
And he on the spot he made up a song and sang it for him and that was it, you know because he knows how to talk to his audience

520
00:38:29,360 --> 00:38:33,920
To anyway hey let's play some pod save music and I still want to do the hit you know what or

521
00:38:34,560 --> 00:38:39,840
I'm going to save the pod save music because we're 38 minutes already. It is time once again everybody for the hit

522
00:38:44,480 --> 00:38:47,200
The answer that is test 10 bucks. I got your answers

523
00:38:48,240 --> 00:38:50,240
Time for Adam Curry to take the hit test

524
00:38:51,440 --> 00:38:53,440
With y'all polette

525
00:38:53,840 --> 00:39:00,000
Hi Adam. Hey on it's time for hit test number 13. I'm ready my brother again. There are some changes

526
00:39:00,960 --> 00:39:06,640
Okay, in the format the clips are very short. You'll you'll hear each clip two times

527
00:39:08,160 --> 00:39:12,800
And right after you'll have five seconds to think about it. Oh, here we go. There's clip number one

528
00:39:17,040 --> 00:39:19,040
And once again number one

529
00:39:21,680 --> 00:39:23,680
And how are you gonna five seconds to think about it

530
00:39:24,160 --> 00:39:30,720
Okay, I don't like this new format young. I'm not good at it. Time for number two

531
00:39:35,200 --> 00:39:37,200
Once again number two

532
00:39:39,440 --> 00:39:42,720
Sounds like a Mr. Mr. Okay, five seconds for you

533
00:39:44,800 --> 00:39:49,680
And sound like Mr. Mr. But again, and this is number three

534
00:39:49,760 --> 00:39:55,280
It's very short one more time

535
00:39:57,520 --> 00:40:00,240
Okay hold on hold on all right young

536
00:40:01,280 --> 00:40:06,000
This sucks at least I suck. I can't finish five seconds for you to think about it

537
00:40:06,560 --> 00:40:10,880
My goodness, you know when I hear these songs I'm going to say oh, yeah, I knew what it was right it's too early

538
00:40:10,880 --> 00:40:14,240
Maybe for me and I would start for the answer section number one

539
00:40:19,680 --> 00:40:26,640
It's gross, but that's a 90s soft. I don't know so much about the 90s, you know, I need some old fit

540
00:40:30,560 --> 00:40:33,200
Okay, I would never guess that even if you played it for an hour

541
00:40:38,880 --> 00:40:41,520
And the second answer in today's hit justice

542
00:40:42,240 --> 00:40:47,040
This curiosity killed the cats. Oh, man

543
00:40:47,920 --> 00:40:52,560
This is down to earth. Okay, I could have known that that's like 83

544
00:40:55,920 --> 00:40:57,920
Song

545
00:40:58,400 --> 00:41:00,400
Me

546
00:41:09,200 --> 00:41:11,200
And the third and final answer

547
00:41:12,480 --> 00:41:14,480
It's a richy family

548
00:41:14,960 --> 00:41:17,440
With me a break and cowbell to boot

549
00:41:28,160 --> 00:41:30,160
I got the nation

550
00:41:31,440 --> 00:41:33,680
Did anyone get those the anyone get those?

551
00:41:35,200 --> 00:41:38,480
The richy family is answering number three in today's hit test

552
00:41:39,840 --> 00:41:42,320
Well, and please let me know what you think of the changes I've made

553
00:41:43,760 --> 00:41:48,080
A lot of feedback is welcome at hittest at gmail.com

554
00:41:49,120 --> 00:41:50,800
Hittest at gmail.com

555
00:41:52,240 --> 00:41:54,960
And the site has already changed again

556
00:41:55,920 --> 00:42:00,480
You've been find all information on www.yumpolets.nl

557
00:42:01,040 --> 00:42:04,240
So let's g a and p-o-l-e-t.nl

558
00:42:05,600 --> 00:42:11,840
You can find information about the hittest the RSS feed and the new independent hittest podcast

559
00:42:13,120 --> 00:42:15,120
There have been already two

560
00:42:16,320 --> 00:42:19,680
Check them out at www.yumpolets.nl

561
00:42:21,200 --> 00:42:23,200
See you next time

562
00:42:24,960 --> 00:42:26,960
Like we've started a little cottage industry here

563
00:42:27,120 --> 00:42:30,880
Yumpolets got his hit test podcast going check them out

564
00:42:31,280 --> 00:42:35,040
Yumpolet.nl thank you very much yum. No, I think it's great the four minus great

565
00:42:35,600 --> 00:42:39,120
Could I have ten seconds or so two things one I'd like ten seconds to think about it

566
00:42:40,320 --> 00:42:45,520
And the clue well first of all, I wouldn't have gotten these I a curiosity killed the cap

567
00:42:45,520 --> 00:42:48,960
Nost and my brain is too fried for that richy family

568
00:42:50,080 --> 00:42:54,880
It wasn't one I mean because you know what I know so many songs because I've played so many songs

569
00:42:55,040 --> 00:42:59,760
Over and over and over again on the radio and that's just one that you know, I've never played curiosity killed a cat

570
00:42:59,760 --> 00:43:01,760
I could have known and

571
00:43:03,520 --> 00:43:05,520
What was the I even forgot the first

572
00:43:07,360 --> 00:43:11,280
So now I just suck this time, but give me yeah give me like ten seconds in between that's great

573
00:43:11,280 --> 00:43:14,400
I love the I love hearing you know the snipers the the snip's

574
00:43:15,280 --> 00:43:17,280
twice in a row

575
00:43:17,680 --> 00:43:21,760
What's always hard though is to is the clues of the hardest things because you want people to be able to guess

576
00:43:21,840 --> 00:43:23,760
You want to have you know give me a little bit of a chance

577
00:43:24,240 --> 00:43:28,560
I we did this on the radio back in the 80s mood play like just like just like a

578
00:43:29,040 --> 00:43:33,440
Not even a second worth of audio and people would still get it so I think the length of the clips are good

579
00:43:34,160 --> 00:43:38,480
I just yeah, and I just suck what can I say I'm looking forward to tomorrow's though

580
00:43:38,480 --> 00:43:44,080
That'll be a very exciting. Hey, I'm going to wind it up 43 minutes 40 seconds. That's it for today's source code

581
00:43:46,800 --> 00:43:48,800
Thank y'all for checking it out

582
00:43:49,040 --> 00:43:53,280
Better on the hit test than I did tomorrow. I will be back. We'll know how the wider the words went

583
00:43:54,720 --> 00:43:57,520
And another day in San Francisco then it's off to

584
00:43:57,840 --> 00:44:00,880
Seattle and then back home. I can't wait. I must say I'm

585
00:44:02,000 --> 00:44:04,000
This is my girls a bit these days

586
00:44:07,120 --> 00:44:09,120
comments at him at curry.com

587
00:44:09,120 --> 00:44:13,120
I have not had time to empty out the MP3 feedback at gmail.com account

588
00:44:13,920 --> 00:44:15,920
I guess the only way to really do it is to

589
00:44:16,880 --> 00:44:22,000
Pop all that mail out of there or delete it and then basically let it fill up again, you know

590
00:44:22,560 --> 00:44:26,000
Google I love Google. I'm willing to pay for more storage

591
00:44:26,640 --> 00:44:28,640
I will pay Google just let me know

592
00:44:29,200 --> 00:44:34,640
Famous source code dot promise where you can find the archive the latest show in the podcast the and of course my weblog

593
00:44:34,720 --> 00:44:40,000
WWW dot free god prom. I'll talk to you tomorrow everybody take care have a great day. Bye bye

594
00:44:45,920 --> 00:44:47,920
you