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Transmators, we don't need no stinking transmitters.

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Did this is one DJ?

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You don't want to f**k with honesty.

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It's embarrassing.

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It's humb day.

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It's Wednesday, everybody.

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How you doing?

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Oh, oh, oh, oh, oh.

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That's right.

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March 16, 2005.

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Welcome to the Daily Source Code coming to you

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from a sun-bathed curry cottage.

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Man, it's beautiful today.

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I can see for miles and miles and miles.

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Got the windows wide open here on the studio

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and we're ready for about 40 minutes of fun.

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Oh, oh, oh, oh, oh.

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Oh, oh, oh.

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Oh, yes.

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Got some cool things to play for you today.

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Gonna talk a little bit about radio.

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Gonna talk about world calm.

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We've got an extremely not safe for work cover version

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of an excellent song.

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And of course, we've got a hit test.

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I'm recording a little bit on the early side.

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I can't, I just couldn't wait any longer.

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Michael Butler is not due to be up and about until,

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for about another hour and a half.

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So what I'm gonna do is I'm gonna pre-tape that once he comes online.

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We finally set a date for hit test number 21.

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Maybe that was 22.

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Anyway, it's the, it's the guitar metal intro's one.

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Okay, I've been following OpenPodcast.org,

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which is kind of my, my radio station, if you will,

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during the day, I have it hooked up

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so that whenever something new comes through on OpenPodcast.org

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it just gets queued up in my,

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my iTunes playlist.

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And the stuff that comes through there is just,

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just how rages as old conversations going on.

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And something I came across, actually,

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was sent to me an email as well.

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Let me just pull up the outline here.

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Of course, all of this is in the show notes for today's podcast.

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Yeah, recording, perfect.

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Hey Adam, with your years of experience,

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you've got natural rhythm,

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so I spent a couple hours in front of a ACID studio.

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What is that AC?

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Oh, acid.

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In front of acid studio, I guess,

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this is two years of form of software.

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ACID studio, I'm sorry, being a dick.

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Some of the clips that I chose weren't necessarily the most flattering,

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but I did it with love.

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Remember the worst thing about being in radio was when the production manager sat me down

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to go over my air check each week.

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He pointed out all of my stumbles and bumbles,

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but I always thought those bumbles were part of my charm.

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Exactly.

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That's what Patricia used to do to me all the time.

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It's when you stumble and bumble.

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That's when you become a human for a second,

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for just a nanosecond.

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So here it is, Scott Fletcher's Adam's groove mix

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as broadcast slash podcast on openpodcast.org.

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On your power book, it's function,

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or on your regular key, it's the control key.

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On your power book, it's function,

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or I don't want to do it.

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Shoot.

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I just want you to know that.

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He drives and we talk.

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I don't want to do it.

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Shoot.

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This is worth it.

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I'm doing it.

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Rain.

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I'm almost out.

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Shoot.

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What's up?

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It's just an hour.

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Shoot.

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I'm almost out.

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Shoot.

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I'm almost out of time.

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Shoot.

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I love having that.

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I use that all the time.

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I'm almost out.

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Shoot.

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I'm almost out.

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Shoot.

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I'm almost out.

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I'm almost out.

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I'm almost out.

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Shoot.

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I'm almost out.

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No.

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Shit.

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We're the only way.

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Shoot.

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Form automated.

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Filin' forms.

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I get it.

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Shoot.

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I want to say how I do it.

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I get it.

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I'll take you to the top of the page all the way.

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You can take, the top of the page all the way.

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It can rotate, um.

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Can rotate.

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Now I just need to find out how I can actually, um.

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Can rotate.

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You get, you get my drift there.

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You get, you get my drift there.

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Um, let's see.

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Ah!

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Of course.

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Remember Ribball Day?

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Yeah, probably has an MP3 player.

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It's the...

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on your power, this function, or on your regular kids,

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the control key, the control key, the control key,

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the control key, the control key, the control key.

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So anyway, and a more good news,

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it's actually cheaper if you want to know what this is all about.

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You want to know this way to complicated and discuss.

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Let's take it some more about, to come over to our side.

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You got to listen to the whole thing.

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No, I just...

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No, I just...

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That is the answer.

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It's just a great place to get stuff.

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It's just a great place to get stuff.

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No, this is an excellent way to do it.

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No, this is an excellent way to do it.

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No, I just need...

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No, I just need...

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Hey, guess what?

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No, I just...

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reagis all the...

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reagis all the...

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No, I just...

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No, I just absolutely...

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No, I just...

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I don't know, I just...

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It just wants you to know that.

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Uh...

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...

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...

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...

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...

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...

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...

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...

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...

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...

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...

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...

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Just like we were in a freaking movie with like...

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...

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...This is like a movie set.

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My life is like a movie set, which I installed myself, right?

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I don't think that's gonna work.

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Nothing works anymore.

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Bingo, bingo, bingo, bingo, god.

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This is sad.

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Uh-huh.

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It's very frustrating for him, I'm sure.

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Well, why doesn't he just use the iPod?

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Okay.

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The Adam's groove mix.

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It's the ego filler for the day.

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God love it.

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Thank you very much.

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Okay.

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That's...

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You can find that an open podcast that it works.

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It's number one, three, four, eight.

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Amazing.

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One thousand, three hundred, four, eight podcast.

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Been pumped through that already.

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That's pretty cool.

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Okay.

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Um, so again, about, about today's weather.

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It's, uh, it's giving me a real, real drive towards flying today.

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Let me tell you.

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Um, and, uh, next week, I'm actually gonna go on another, uh,

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I think, uh, maybe I can convince the wind commander to fly me or let me fly over the...

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Uh, over the, uh, over the canal.

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Um, that would be the channel, I mean, uh, between the mainland and the UK.

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So maybe, uh, I'm gonna go to Antwerp on, see, maybe Tuesday,

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and then maybe fly back Wednesday or whatever.

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I mean, I'm training really, really hard, uh, because somewhere in June,

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I will be doing my test for my PPL.

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And it has to happen in the States, because I have, I'm doing an FAA certification.

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So, uh, looking forward to that.

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And then maybe, maybe we'll actually do that podcast from the air.

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It's just that we're training so hard.

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There's no time to concentrate on talking to you guys.

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You basically just have to sit there and listen to, uh,

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to William take me through all the motions, berating me.

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And it's kind of funny, though, the way he, the way he teaches is he's really, uh,

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he's like, uh, he's like, uh, when he's burning, guys.

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Come on, man.

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I've gotta push the metal to metal is what we need.

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So maybe we'll do that next week.

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Doug Ritter sent me an email.

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He says, um, Adam, let's step into the time machine.

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And pretend Christina was actually born Christopher,

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which is interesting because that was the name we would have chosen

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if Christina had been a boy.

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Would you let Chris, do you want to know why, by the way?

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Uh, the reason why is because, uh,

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Christina was conceived at Christmas time.

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And we, we know this for a fact due to careful,

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um, archival work of my wife.

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He could calculate it precisely back to Christmas.

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And it was a loving moment underneath the dinner table.

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It was just the do of us that didn't matter.

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Anyway, so let's step into that time machine.

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Present, pretend Christina was actually born Christopher.

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Would you let Christopher stay at Michael Jackson's house with all the, uh,

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all the, actually he, he opened it up by saying, um,

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you know, this is, uh, you know,

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so this is the real question that you should be asking yourself.

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And I replied to him, Doug and Philadelphia said,

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you fucking crazy.

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You know, I wouldn't let my wife stay at Michael Jackson's house.

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I don't let my daughter stay, you know,

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even at her friend's house, it takes me, you know,

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I want to meet the parents.

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I want to know what's going on.

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I want to know where they're going to be sleeping.

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You know, of course not.

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I mean, that's just a stupid of these parents to, you know,

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to, or cunning as you will, um,

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you know, just, there's your answer.

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No, of course not.

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There's no reason to.

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Absolutely no reason.

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But that still doesn't mean that Michael Jackson is guilty

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just because he's fucking wacky or he's perceived as wacky

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because when I met him, he wasn't that wacky.

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Yeah, no more wacky than anyone else in show business.

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Um, but, you know, innocent until proven guilty.

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And that goes for court gestures as well,

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at least last time I checked the law I did.

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I've been getting some, um,

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comments about, uh, this blip at the beginning of each show,

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which, of course, I'm hearing it as well.

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You'll know that, um, I've moved over to using the iRiver iFP799

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as my mastering device.

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So essentially everything that happens here in the studio at the cottage,

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uh, winds up going through a little cable into the iRiver

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and I actually stick my headphones into the iRiver.

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So I can hear what's really being recorded.

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I can hear the levels and everything.

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So I think that that's getting much better.

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Um, but for some reason, when I turn on the recording,

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and this doesn't happen.

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I played back on the iRiver, but only when it converts to an MP3,

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you hear this little, this irritating, like, digital burp at the beginning.

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And I think there's a way to set up the iRiver,

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so that it won't start recording until it receives a signal.

268
00:09:58,000 --> 00:10:01,000
Um, but of course, I don't have the manual anymore.

269
00:10:01,000 --> 00:10:04,000
You know, that got tossed out with the box.

270
00:10:04,000 --> 00:10:07,000
Um, and I can't quite figure out how to do that anymore.

271
00:10:07,000 --> 00:10:10,000
So it's a certain key or button combination.

272
00:10:10,000 --> 00:10:12,000
So if you know how to do that, let me know.

273
00:10:12,000 --> 00:10:14,000
And I'll try that and see if that makes a difference.

274
00:10:14,000 --> 00:10:16,000
Because it is totally annoying.

275
00:10:16,000 --> 00:10:21,000
The only way to fix it would be to, uh,

276
00:10:21,000 --> 00:10:28,000
essentially, uh, export the MP3 and recompress it again after it's already recorded and cut off that one bit.

277
00:10:28,000 --> 00:10:30,000
Yeah, I'm not really looking forward to that.

278
00:10:30,000 --> 00:10:37,000
And I think that, you know, once we go from the iRiver format to MP3 from MP3 to AIFF from AIFF to MP3,

279
00:10:37,000 --> 00:10:40,000
God knows what's going to be left over.

280
00:10:41,000 --> 00:10:44,000
And so another irritating thing is this buzz that I found in my microphone.

281
00:10:44,000 --> 00:10:46,000
Lots of email came in, it came in about that.

282
00:10:46,000 --> 00:10:48,000
And I don't want to demonstrate this again.

283
00:10:48,000 --> 00:10:49,000
You can't hear the buzz now.

284
00:10:49,000 --> 00:10:50,000
I'm trying to mic us loud as possible.

285
00:10:50,000 --> 00:10:53,000
Now when I turn the microphone a little bit towards the ceiling,

286
00:10:53,000 --> 00:10:55,000
you'll hear the buzz come in.

287
00:10:55,000 --> 00:10:57,000
I'll listen to this.

288
00:10:57,000 --> 00:10:59,000
There it is.

289
00:10:59,000 --> 00:11:01,000
And I discovered, uh, today.

290
00:11:01,000 --> 00:11:03,000
So I'm turning it back down.

291
00:11:03,000 --> 00:11:07,000
I'm discovered today that I have the same with microphone two here in the studio.

292
00:11:07,000 --> 00:11:09,000
I'm going to open that one up.

293
00:11:09,000 --> 00:11:11,000
Oh, actually it's not buzzing at all right now.

294
00:11:11,000 --> 00:11:13,000
Let's see. Oh yeah, it's not buzzing now,

295
00:11:13,000 --> 00:11:15,000
but when I turn it towards the window,

296
00:11:15,000 --> 00:11:17,000
let me turn down mic one.

297
00:11:17,000 --> 00:11:18,000
Okay, so that's mic two.

298
00:11:18,000 --> 00:11:21,000
Listen, as I turn it towards the window.

299
00:11:21,000 --> 00:11:23,000
There it is again.

300
00:11:23,000 --> 00:11:26,000
So it actually stayed on.

301
00:11:26,000 --> 00:11:29,000
It actually stayed at the same, uh,

302
00:11:29,000 --> 00:11:31,000
yeah, it was horizontal.

303
00:11:31,000 --> 00:11:33,000
But as I move it towards the window, it starts the buzz.

304
00:11:33,000 --> 00:11:36,000
Now I got all kinds of email and I really appreciate it.

305
00:11:36,000 --> 00:11:41,000
Uh, email saying, you know, do you have fluorescent light in your office?

306
00:11:41,000 --> 00:11:42,000
Uh, no.

307
00:11:42,000 --> 00:11:44,000
I don't have fluorescent light.

308
00:11:44,000 --> 00:11:45,000
Do you have dimmers?

309
00:11:45,000 --> 00:11:48,000
Yes, I've got a million fucking dimmers throughout the entire goddamn house.

310
00:11:48,000 --> 00:11:52,000
Uh, and by the way, I agree with the philosophy that Patricia has.

311
00:11:52,000 --> 00:11:54,000
Women over 15 need dim lighting.

312
00:11:54,000 --> 00:11:59,000
And quite honestly, guys over 40 can benefit from that as well in multiple ways.

313
00:11:59,000 --> 00:12:01,000
So yeah, there's lots of dimmers.

314
00:12:01,000 --> 00:12:04,000
Um, every, I've tried it with everything off, everything on full blast.

315
00:12:04,000 --> 00:12:06,000
I've turned the whole house off.

316
00:12:06,000 --> 00:12:11,000
Um, one thing that came in that I thought was pretty plausible was that it was probably coming from my monitor.

317
00:12:11,000 --> 00:12:16,000
And I have, um, one of those apple, uh, cinema displays are my desktop.

318
00:12:16,000 --> 00:12:17,000
The mics are pretty close to it.

319
00:12:17,000 --> 00:12:21,000
Although the mic, this mic two hours just, uh, demonstrating to you.

320
00:12:21,000 --> 00:12:25,000
I'm actually moving it away from that monitor when it picks up.

321
00:12:25,000 --> 00:12:31,000
So I really don't know what it is until, until I received this.

322
00:12:32,000 --> 00:12:35,000
This is a message for the light form known as Adam Curry.

323
00:12:35,000 --> 00:12:38,000
This is Jill L from the planet VW7.

324
00:12:38,000 --> 00:12:43,000
The button sounds you have been getting in your equipment recently are actually secret messages from space.

325
00:12:43,000 --> 00:12:47,000
Didn't you notice they get louder when you point your microphone through the stars?

326
00:12:47,000 --> 00:12:49,000
Actually, it's becoming very frustrating.

327
00:12:49,000 --> 00:12:53,000
Every time you get new equipment, we have to recalibate hours.

328
00:12:53,000 --> 00:12:55,000
And you seem to buy new equipment every week.

329
00:12:55,000 --> 00:12:56,000
Stop it.

330
00:12:56,000 --> 00:12:58,000
It's becoming very tedious.

331
00:12:58,000 --> 00:13:03,000
Anyhow, what we've been trying to tell you is to go to www.nogagruplex.com

332
00:13:03,000 --> 00:13:05,000
and listen to the bugcast.

333
00:13:05,000 --> 00:13:13,000
After all, Volkswagen New Beetles are actually spacecraft for our invasion, uh, our tourist industry.

334
00:13:13,000 --> 00:13:17,000
So the next time you see a Volkswagen Beetle on the road, smile and wave.

335
00:13:17,000 --> 00:13:19,000
Or we will destroy you.

336
00:13:19,000 --> 00:13:22,000
Once again, listen to the NoGagruplex.com bugcast.

337
00:13:22,000 --> 00:13:24,000
This is Joe L signing off.

338
00:13:25,000 --> 00:13:26,000
Alright, hold on.

339
00:13:26,000 --> 00:13:27,000
I was waiting for you guys.

340
00:13:27,000 --> 00:13:29,000
Let me see if I can do this.

341
00:13:29,000 --> 00:13:32,000
Uh, let me just get the preset there.

342
00:13:32,000 --> 00:13:33,000
Hello?

343
00:13:33,000 --> 00:13:35,000
Let me see if I can get this to work.

344
00:13:35,000 --> 00:13:36,000
Oh, man.

345
00:13:36,000 --> 00:13:37,000
I had it all set up.

346
00:13:37,000 --> 00:13:39,000
How can we done the work now?

347
00:13:39,000 --> 00:13:42,000
Wait, maybe I have to go up to three.

348
00:13:44,000 --> 00:13:45,000
Hello?

349
00:13:45,000 --> 00:13:46,000
No, that's not it.

350
00:13:46,000 --> 00:13:47,000
Hold on.

351
00:13:50,000 --> 00:13:51,000
Oh, dude.

352
00:13:51,000 --> 00:13:52,000
I was so ready for this too.

353
00:13:52,000 --> 00:13:53,000
Okay.

354
00:13:53,000 --> 00:13:54,000
Let's try it.

355
00:13:54,000 --> 00:13:57,000
Let's see if we can turn it off.

356
00:13:57,000 --> 00:13:58,000
Hello?

357
00:13:58,000 --> 00:13:59,000
Hello, bloodcast.

358
00:13:59,000 --> 00:14:00,000
Hello?

359
00:14:00,000 --> 00:14:02,000
Congrats from reinforced with Victor Dean.

360
00:14:02,000 --> 00:14:04,000
This is YOUR leader talking.

361
00:14:04,000 --> 00:14:08,000
You will follow our directions, I'll give you with us.

362
00:14:08,000 --> 00:14:13,000
Arne Dolane is gorgeous.

363
00:14:19,000 --> 00:14:20,000
Alright.

364
00:14:20,000 --> 00:14:22,000
Now of course it won't switch that.

365
00:14:22,000 --> 00:14:43,320
Oh hold on let me see I can set everything back to the way it was okay how's that now I'll just buy

366
00:14:43,320 --> 00:14:49,340
pastel deal with that later okay I always fund the play with the new equipment I love

367
00:14:49,340 --> 00:14:56,580
teasing you guys with it. I'll talk about radio for a second. I've been a radio guy since I

368
00:14:56,580 --> 00:15:02,740
was really well it really since I was like six years old my parents gave me my first

369
00:15:02,740 --> 00:15:09,020
Sony transistor radio was an FM radio. Wait was it FM? I think it was just AM actually. It

370
00:15:09,020 --> 00:15:12,580
wasn't AM little square transistor radio and I used to put it under my pillow and listen

371
00:15:12,580 --> 00:15:16,260
to like basketball games and that was the thing I could really receive the most and what

372
00:15:16,260 --> 00:15:21,140
I remember most from my youth as listening to basketball games under the with the radio under

373
00:15:21,140 --> 00:15:25,860
my pillow and then waking up with the blasting you know with the full blast of my parents

374
00:15:25,860 --> 00:15:32,460
basically fumbling to try and turn it off. And when I was 14 I started building my own transmitters

375
00:15:32,460 --> 00:15:39,860
from based on the radio shack 100 projects in one box and I would have my mom drive around

376
00:15:39,860 --> 00:15:43,180
the block to see how far it would go. Before you knew what I had an antenna and before you

377
00:15:43,180 --> 00:15:47,580
knew that I had built a little mixer and I was mixing records and you know people around

378
00:15:47,580 --> 00:15:52,220
the block were basically able to listen to a show that I did which was totally legal but

379
00:15:52,220 --> 00:16:00,460
it was pretty harmless. But that's really what radio is about. It's about communities

380
00:16:00,460 --> 00:16:06,860
and when I was 15 I went to work it was not an unpaid job as a volunteer gig for radio

381
00:16:06,860 --> 00:16:12,860
tulipa which was located in the tulip hospital in Omsalphane about 15 miles from where

382
00:16:12,860 --> 00:16:18,060
I lived and several times a week I'd go there after hours and you know I would do well

383
00:16:18,060 --> 00:16:25,860
I started off as an engineer only and then later went on to to do some hosting stuff.

384
00:16:25,860 --> 00:16:31,180
And we'd literally go walk through all the wards and all the private rooms and we get

385
00:16:31,180 --> 00:16:34,500
everyone you know to fill out request forms and we see you want to come down and watch

386
00:16:34,500 --> 00:16:39,620
a show and we had a big auditorium next to the studio and we wheeled the beds down and

387
00:16:39,620 --> 00:16:43,060
we tried to make a party for these people and that was also in in a way it's community and

388
00:16:43,060 --> 00:16:48,340
then I started working for pirate radio in Amsterdam at Dacey Bell, decibel radio which was

389
00:16:48,340 --> 00:16:53,380
we were on 72 hours per week in the weekend only and it was the rhythm of the capital

390
00:16:53,380 --> 00:16:57,620
of the Netherlands. Of course we consider Amsterdam to be the capital not with the government

391
00:16:57,700 --> 00:17:05,060
it's but it's the capital and it was extremely extremely popular in the early 80s again

392
00:17:05,060 --> 00:17:09,940
and not so much about the reach you know we could only really hit Amsterdam but we had Amsterdam

393
00:17:09,940 --> 00:17:14,740
it was our fricking town you know when I was in the hospital I had those patients it was our audience

394
00:17:14,740 --> 00:17:20,820
so that's very much what what web logs felt like when they first came around feedback loops

395
00:17:20,820 --> 00:17:26,980
another great thing about radio is you have instantaneous feedback through telephones that's what

396
00:17:27,060 --> 00:17:32,580
most radio stations based on used to be you know mail in a postcard or letter or whatever now

397
00:17:32,580 --> 00:17:38,420
of course we've got email and really direct feedback loops but it's really about you know the

398
00:17:38,420 --> 00:17:42,980
connection between the person running the board if you will who's on the air at that moment

399
00:17:42,980 --> 00:17:48,740
who's running the show whatever type of show it is and that audience that's out there I think

400
00:17:48,740 --> 00:17:54,500
what what started I also of course is based on cheap distribution radio distribution is relatively

401
00:17:54,580 --> 00:17:59,220
simple you know unless you're trying to reach the entire country and you need a huge network of

402
00:17:59,220 --> 00:18:03,620
stations you know essentially you can get a station going just like it sounds kind of shitty

403
00:18:10,980 --> 00:18:15,940
within the while I set the mic actually I had my settings here hold on

404
00:18:17,300 --> 00:18:20,020
hope you're on my me doing this on your time let me just make sure I had

405
00:18:20,820 --> 00:18:26,340
all my settings right so those two were like that that was a little bit lower this was set

406
00:18:26,980 --> 00:18:32,100
comfort well oh that sounds nice all of a sudden and it that's a little bit on the loud side

407
00:18:33,380 --> 00:18:39,860
so maybe a little bit less there this was set up there we go that was also set up so I can open

408
00:18:39,860 --> 00:18:47,780
that a little more sorry about all this that was set to there that was set up like there and that

409
00:18:47,780 --> 00:18:54,820
was like there two two let's just see if we have a little bit of echo okay perfect oh there we go

410
00:18:55,540 --> 00:19:02,820
and I'd saved it so carefully in memory and I was supposed to let me just just save that now into

411
00:19:02,820 --> 00:19:09,460
memory I'd done it so perfectly I thought right okay sorry so we'll get back to the radio stuff here

412
00:19:10,260 --> 00:19:17,380
um cheap distribution that's what I was talking about totally you know every college in America

413
00:19:17,380 --> 00:19:24,020
I can basically have a 10 watt you know sun up the sun down FM transmitter that basically will

414
00:19:24,020 --> 00:19:31,460
broadcast to the the community that being the school and whatever community is you know surrounds

415
00:19:31,460 --> 00:19:36,900
the school which of course I'm trying to tighten up my mic stand here involves local commerce

416
00:19:36,980 --> 00:19:43,300
that probably caters to the community which would be the students decentralized you know that's

417
00:19:43,300 --> 00:19:47,460
kind of the kind of we've seen the opposite of that take place in radio in the last couple of years

418
00:19:48,260 --> 00:19:52,580
but if you ever been to a radio station I'm not talking about a major market in New York

419
00:19:52,580 --> 00:19:59,620
or Los Angeles or you know a big P1 market radio station P1 by the way stands for priority one

420
00:19:59,620 --> 00:20:04,020
so that means it's one of the stations people will hit first when they get into the car and hit

421
00:20:04,820 --> 00:20:09,220
the preset buttons then you've probably seen that it's usually you know an office

422
00:20:09,780 --> 00:20:15,220
an office suite with the cubby when that cubby holes with the so we're not looking for cubicles

423
00:20:15,860 --> 00:20:22,340
and there's a station manager a sales manager who is probably also the

424
00:20:23,460 --> 00:20:26,660
promotions manager at the same time then you might have a music

425
00:20:27,460 --> 00:20:31,220
director it's probably the program director I mean it's only three or four people that can really run a

426
00:20:31,220 --> 00:20:35,220
station like this because it's just not a lot of money in it and and if you've ever seen these

427
00:20:35,220 --> 00:20:44,260
studios it looks like shit you know they're uh they're beat up uh overused uh studios that are

428
00:20:44,260 --> 00:20:48,660
just you know that just don't cost a lot of money to really put together because radio once you've

429
00:20:48,660 --> 00:20:52,900
got your basics you know it's the more listeners you get the more money you're gonna make that's

430
00:20:52,900 --> 00:20:57,300
all then it's just into comes down to promotions which of course a bit coming incredible art in

431
00:20:58,260 --> 00:21:01,780
promoting it now here's what I think what happened with radio where it started to go wrong

432
00:21:03,460 --> 00:21:07,540
I believe that just as with television by the way certainly in the United States

433
00:21:09,140 --> 00:21:16,660
advertisers started to figure out intuitively that the numbers don't add up the numbers that radio station

434
00:21:16,660 --> 00:21:23,460
say they have in listeners and boy they're graded something they call extrapolation they can extrapolate

435
00:21:23,540 --> 00:21:32,260
numbers in radio just to an uncanny level with you know educated men who listen for three seconds per

436
00:21:32,260 --> 00:21:38,180
day you know you get credit in the ratings if someone remembers your disjockeys name or the name of the

437
00:21:38,180 --> 00:21:43,700
show and it's just all these these little blue poles and things that basically help you get some numbers

438
00:21:43,700 --> 00:21:48,740
on paper but doesn't really add up to what the advertisers were seeing in return on investment

439
00:21:48,740 --> 00:21:53,940
of money spent and this is just based upon my experience in in the business and what I've seen

440
00:21:53,940 --> 00:21:58,820
and what I think so it's not necessarily fact but I really have a strong belief that this is what

441
00:21:58,820 --> 00:22:04,580
happened so we had to get more return on the investment for the advertisers and what works in that

442
00:22:04,580 --> 00:22:10,900
case is repetition that's what a lot of marketing is repetition repetition repetition you're going to

443
00:22:10,900 --> 00:22:19,060
remember the jingle or the slogan or the sign or whatever logo it is that is repeated in as

444
00:22:19,060 --> 00:22:24,500
many places as possible now of course that's not very cost effective that is only for the big boys

445
00:22:24,500 --> 00:22:29,620
for the big brands who really need a shotgun approach or use a shotgun approach and can

446
00:22:29,620 --> 00:22:35,220
basically get away with it so I think that what we're seeing what we saw first with web logs

447
00:22:36,100 --> 00:22:43,780
is a complete understanding of what this could be by radio people I saw web logs in a

448
00:22:43,780 --> 00:22:48,180
quite a minute this is the broadcasting I was always thinking about on the internet only we can't

449
00:22:48,180 --> 00:22:54,420
do it with audio and video yet we're going to do it this way and you can still get an incredible

450
00:22:54,420 --> 00:23:02,660
reach in fact if you go back a couple of years when the very first aggregator came out in radio

451
00:23:02,660 --> 00:23:08,900
userland I actually bought a position in that aggregator so that I would be in the default

452
00:23:08,900 --> 00:23:14,420
install because I knew that if I could just get in and I would be default somewhere that people

453
00:23:14,420 --> 00:23:17,860
basically would just leave it there and hopefully I could you know create enough compelling

454
00:23:17,860 --> 00:23:21,940
content that that it would be interesting and people would not unsubscribe or at least they wouldn't

455
00:23:21,940 --> 00:23:27,940
find it irritating to get rid of the subscription but I knew that we had this broadcast mechanism

456
00:23:28,020 --> 00:23:35,700
for small communities but instead of it being communities of geography we are going we started

457
00:23:35,700 --> 00:23:41,860
with web logs looking at communities of interest and interest being a number of things you know

458
00:23:41,860 --> 00:23:46,100
could be just the interesting yourself yeah I'm interested myself I write about myself

459
00:23:46,100 --> 00:23:50,500
people who want to know about me you can find out about me what we saw a lot of people

460
00:23:51,300 --> 00:23:57,060
become experts on particular topics start web logs about those topics and actually become

461
00:23:57,140 --> 00:24:01,300
quite successful because once Google recognizes you through page ranking that you're an expert on

462
00:24:01,300 --> 00:24:07,300
a particular topic you're going to get all the search results to your web log and you know that's

463
00:24:07,300 --> 00:24:12,740
why we're looking at gadget you know those guys are doing exactly exactly that and their community

464
00:24:12,740 --> 00:24:19,940
is going to be quite large because gadgets is a large community so now that we have podcasting

465
00:24:20,660 --> 00:24:26,740
I believe that we're at least if we want to look at the aspect of who you're addressing it's the

466
00:24:26,740 --> 00:24:34,020
same thing it's exactly the same thing as radio um you're talking to a community of interest

467
00:24:34,020 --> 00:24:38,100
it doesn't have to be very large you have your direct feedback loop you have your distribution

468
00:24:38,100 --> 00:24:43,460
mechanism and if you so choose then you can also run commerce through that in exactly the same way

469
00:24:43,460 --> 00:24:47,460
that it's being done with radio songs live happy to show I'm on say

470
00:24:48,340 --> 00:24:52,420
man it's not noisy outside the studio today so without all the repetition I don't think it's

471
00:24:52,420 --> 00:24:56,820
necessary because you've you've got your pretty qualified audience subscribe to the show you know

472
00:24:56,820 --> 00:25:03,140
so they're going to be waiting to to hear about products and services that will make sense to them

473
00:25:03,140 --> 00:25:07,140
so you know you you want to try and pick and choose what what you're going to be advertising

474
00:25:07,140 --> 00:25:13,060
of course arguably your entire audience may want to cook or Pepsi so that's that's something to

475
00:25:13,140 --> 00:25:21,620
consider um man it is kind of noisy it's like all kinds of air traffic today

476
00:25:22,580 --> 00:25:30,100
damn all right so back to the podcast see it as everyone having a transmitter even though we

477
00:25:30,100 --> 00:25:34,340
don't even know stank and transmitters not everybody has to make money not everybody wants to make

478
00:25:34,340 --> 00:25:41,380
money and guess what very very few people if anybody will make the kind of money that we've seen

479
00:25:41,380 --> 00:25:48,100
in the previous broadcast distribution world I mean once you can lock something out or it's

480
00:25:48,100 --> 00:25:54,420
like someone out or you know make the distribution only available to those who have frequencies etc

481
00:25:54,420 --> 00:26:00,500
and transmitters then you can charge much more so we're on a on a very level playing field all

482
00:26:00,500 --> 00:26:07,220
of a sudden where it's going to come down to quality and how business like you are if you want to

483
00:26:07,300 --> 00:26:14,180
make a business out of this and there's nothing stopping anybody but there's also nothing forcing

484
00:26:14,180 --> 00:26:20,980
anybody into doing that so anyway so um I got to say and that props to Dave on this one when he

485
00:26:20,980 --> 00:26:27,700
came out with radio user land which was one of the I think the first first desktop web blog tool

486
00:26:27,700 --> 00:26:33,620
content management system um immediately I said what this makes so much sense and I don't think

487
00:26:33,620 --> 00:26:37,860
anybody got it I think as it's probably around the Napster time as well people are thinking about so

488
00:26:37,860 --> 00:26:41,780
what are you going to do trade songs and stuff like that and you know I don't think anyone was really

489
00:26:41,780 --> 00:26:45,940
understanding what he meant at the time but it really is with its publishing subscribe mechanism it

490
00:26:45,940 --> 00:26:52,900
really is a radio you know it's it's exactly what we're talking about here um now if we can only

491
00:26:52,900 --> 00:26:58,020
just bake some of this stuff into uh into the iPods or MP3 players and when we've been through that

492
00:26:58,660 --> 00:27:06,980
many times it will be beautiful so anyway that's my bit about radio for today we call it radio

493
00:27:06,980 --> 00:27:12,740
we call it podcasting whatever you want to call it it's about communities bigger small and depending on

494
00:27:12,740 --> 00:27:17,620
your type of community that will depend on where you can go with it so I kind of a

495
00:27:18,820 --> 00:27:24,740
little bit of good news well not really good news but Bernie Ebers is it Bernie Ebers who is the

496
00:27:24,820 --> 00:27:35,700
CEO of WorldCom who was apparently at least partly responsible for the collapse of WorldCom

497
00:27:38,660 --> 00:27:45,780
and subsequently one of the largest bankruptcy filings in US corporate history I guess he was

498
00:27:46,660 --> 00:27:54,500
convicted of fraud 11 billion dollars worth of it and I have to say that one of my companies

499
00:27:54,580 --> 00:28:02,580
the data barn was also affected by non-payments from WorldCom so enjoy your stay in jail Mr Ebers

500
00:28:03,300 --> 00:28:11,300
enjoy your stay. Warning the following song which is not a mashup it's actually something that

501
00:28:11,300 --> 00:28:17,300
would be probably even better for cover real is without a doubt not say for work you may not notice

502
00:28:17,300 --> 00:28:19,300
it immediately but trust me

503
00:28:21,250 --> 00:29:50,900
[ Music ]

504
00:29:50,900 --> 00:30:09,220
come in straight out of Compton you know Gordon on the source code I love cover versions

505
00:30:09,220 --> 00:30:13,460
like that you know it just goes to show that a good song is a good song is a good song

506
00:30:14,100 --> 00:30:19,060
two new iPod or categories uh putting today and there's a lot more in the queue and also

507
00:30:19,060 --> 00:30:26,260
if you've submitted for any of the categories we're running about four to five days behind right now

508
00:30:26,260 --> 00:30:30,820
some of the categories are are almost immediate but this thing is just growing exponentially which

509
00:30:30,820 --> 00:30:36,100
of course is the way it's set up to grow we have a transportation node now and we have an automotive

510
00:30:36,100 --> 00:30:43,860
node so be sure to check those out on ipodder.org and great news about Lars Ulrich from Metallica

511
00:30:44,500 --> 00:30:50,340
he is actually working on bringing Metallica which is the great mashups between the beetles and

512
00:30:50,340 --> 00:30:54,900
Metallica I should have not even a mashup it's a it's a group playing nice voice mail actually

513
00:30:54,900 --> 00:30:59,380
let me bring up the story here I have a link to it in my uh in my notes home on

514
00:31:00,180 --> 00:31:05,060
I'll bring up the web page and I can actually read bits of it to you because this is uh this was

515
00:31:05,060 --> 00:31:11,620
pretty messed up we actually played some Metallica on on the source code a while back oh man what is this

516
00:31:11,700 --> 00:31:20,180
why is it opening up safari hold on a second I wanted to open up oh man this is not going the way

517
00:31:20,180 --> 00:31:31,380
I wanted to hold on so it's these beetle songs which have been modified in Lyric and obviously

518
00:31:31,380 --> 00:31:38,100
in musical content to sound more like Metallica was doing them hold on let me I've got the

519
00:31:38,180 --> 00:31:44,820
I've got the URL now is he pasted in here we go I was on Boeing Boeing Boeing Boeing dot net here we go

520
00:31:45,940 --> 00:31:49,780
Mr. Lyric Ulrich no stranger to matters of intellectual property law on the internet

521
00:31:50,500 --> 00:31:52,100
we'll get to that piece in a second here we go

522
00:31:54,660 --> 00:31:58,260
Okay as reportedly as reported previously on Boeing Sony music accused

523
00:31:58,260 --> 00:32:03,780
Metallica of violating copyright laws demanded their webmaster pay unspecified damages

524
00:32:03,860 --> 00:32:09,780
and force the bands eyes p to shut down the website but now Lars has volunteered to provide assistance

525
00:32:09,780 --> 00:32:16,500
with legal negotiations for Metallica and asked Metallica's long-time attorney p

526
00:32:17,300 --> 00:32:22,580
paterno to try and diffuse the situation with Sony on behalf of the dudes from Milwaukee so Sony is now

527
00:32:22,580 --> 00:32:27,540
agreed to drop the case which is interesting that Lars is helping out five years ago the story goes on

528
00:32:27,540 --> 00:32:32,420
he stood on the steps of Napster hauling boxes full of 300,000 names all people who said we're

529
00:32:32,420 --> 00:32:36,580
using Napster to steal Metallica tunes but things have changed that debate was about who

530
00:32:36,580 --> 00:32:41,380
profited from Metallica's music he says this one and check this out is about creative rights

531
00:32:41,380 --> 00:32:46,420
at the heart of rock and roll itself. Lars says he believes that cover bands, mashups and the

532
00:32:46,420 --> 00:32:53,220
right to reinterpret art on the internet are things worth fighting for. I'm right I like that you know

533
00:32:53,220 --> 00:32:58,740
where's I with a little down on Lars in the boys this is very very cool so it looks like

534
00:32:58,740 --> 00:33:03,300
I don't know if we're actually going to be able to play Metallica songs anymore but I certainly

535
00:33:03,300 --> 00:33:08,740
would love to.

536
00:33:10,020 --> 00:33:16,020
I got a lot of with y'all, Poles. Okay come on in y'all. Hi Adam I've got another hit there's three of

537
00:33:16,020 --> 00:33:20,580
excellent. I don't think it's too difficult so let's go right away this is number one

538
00:33:20,980 --> 00:33:30,180
hammer. One more time. Oh yeah on this like some horrible stock aching and waterman thing is

539
00:33:30,180 --> 00:33:38,100
I like regassely or something that's and number two is a bit shorter. Once again.

540
00:33:40,260 --> 00:33:45,620
I recognize that piano riff anywhere Chicago stay the night. Ooh within time even.

541
00:33:46,020 --> 00:33:57,460
And this is number three. What's that? That sounds like cool in the gang. The bad drum drum roll

542
00:33:57,460 --> 00:34:00,900
the beginning of every cool in the gang. All right y'all hit me with the answer.

543
00:34:00,900 --> 00:34:07,460
What the answer? Answer number one in today's hit test. It's an oldie and it brings back memories

544
00:34:07,460 --> 00:34:13,620
even for me this is Alicia and baby talk. I told you some bad stock aching and waterman life for

545
00:34:14,580 --> 00:34:15,620
no

546
00:34:16,250 --> 00:34:36,250
[ Music ]

547
00:34:37,620 --> 00:34:43,460
answer number two. All right this is Chicago state and I knew I'd get that one really.

548
00:34:43,620 --> 00:34:47,540
Bung I don't want you necessarily

549
00:34:47,540 --> 00:35:13,620
[ Music ]

550
00:35:13,620 --> 00:35:24,060
She got it and I can't remember if this is the video clip where there's a car going through

551
00:35:24,060 --> 00:35:25,060
the board.

552
00:35:25,060 --> 00:35:26,060
That's it.

553
00:35:26,060 --> 00:35:27,060
I can't remember.

554
00:35:27,060 --> 00:35:28,060
This is great song.

555
00:35:28,060 --> 00:35:29,060
That one I would certainly.

556
00:35:29,060 --> 00:35:30,060
And to number three.

557
00:35:30,060 --> 00:35:31,060
Cool.

558
00:35:31,060 --> 00:35:32,060
That's cool.

559
00:35:32,060 --> 00:35:33,060
Straight ahead.

560
00:35:33,060 --> 00:35:38,060
I didn't even know the title.

561
00:35:38,060 --> 00:35:43,300
They all start out that way.

562
00:35:43,300 --> 00:36:01,620
And so number three, cool and the gang and straight ahead.

563
00:36:01,620 --> 00:36:03,860
Well I hope you did well Adam.

564
00:36:03,860 --> 00:36:10,620
I'll try to keep looking for tricks to use in the hit this.

565
00:36:10,620 --> 00:36:12,620
Well that's it for today.

566
00:36:12,620 --> 00:36:19,380
As always, feedback is welcome at hitestatgmail.com, you can find this hitest and the hitest

567
00:36:19,380 --> 00:36:20,380
podcast.

568
00:36:20,380 --> 00:36:25,380
And young polette.nl, that's JNPL, ET, that's NL.

569
00:36:25,380 --> 00:36:30,940
So let's see you next time, Adam for a new edition of the hitest, that's it.

570
00:36:30,940 --> 00:36:31,940
Thank you very much.

571
00:36:31,940 --> 00:36:33,940
A young, pretty interesting guy.

572
00:36:33,940 --> 00:36:36,740
You should listen to his hitest podcast if you have a chance.

573
00:36:36,740 --> 00:36:39,220
He's got a pretty interesting background in history.

574
00:36:39,220 --> 00:36:40,220
Well worth it.

575
00:36:40,220 --> 00:36:44,980
And that's it for the source code.

576
00:36:44,980 --> 00:36:51,260
Four Wednesday, March 16th, 2005, we back tomorrow with the update, remember Friday going

577
00:36:51,260 --> 00:36:52,260
to London.

578
00:36:52,260 --> 00:36:58,140
I'm going to be interviewed by the BBC for click online and also doing a interview for Dutch

579
00:36:58,140 --> 00:36:59,660
news television program.

580
00:36:59,660 --> 00:37:05,140
So we'll probably do a sound seeing tour and that's coming Friday.

581
00:37:05,140 --> 00:37:08,540
And I'm taking my bride with me because it's always fun to go to London together.

582
00:37:10,540 --> 00:37:15,660
Comment down at curry.com or on the weblog www.curry.com.

583
00:37:15,660 --> 00:37:17,100
They give a comment about the podcast.

584
00:37:17,100 --> 00:37:21,860
Specifically, of course you can head over to dailysourceco.com for the archives, the latest

585
00:37:21,860 --> 00:37:24,780
show and the podcast.

586
00:37:24,780 --> 00:37:26,140
As if for me I'll be back tomorrow.

587
00:37:26,140 --> 00:37:27,140
Take care everybody.

588
00:37:27,140 --> 00:37:28,140
Bye bye.
