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Hi everybody, welcome to the Podshow.com strategy cast brought to you by Daily Source Code and

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it's podcast feed.

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We're sitting here in the luscious and luxurious Podshow.com remote studio, which there is

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a picture that accompanies this so you can understand what we've created.

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I think it's our Murray Hill Studio.

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Oh sorry, it's the Murray Hill Studio, yes.

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This is, actually this is a beautiful thing, we're recording this with a studio that costs

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no more than about $200.

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How much for the coat hanger?

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Well, I was going to say, it's $249 a night for the studio, which is a little different

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pricing than studios used to go for.

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But it's got room, I mean you can sleep in or room service in it.

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Precise, they have room service, they don't have a mini bar.

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Well, it's an empty refrigerator and they have a kitchen.

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Maxi bar.

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You're hearing Adam Curry and Ron Bloom, this is something we've been talking about for

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a while and really we've been waiting to get together to do one of these since Ron

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lives in South Beach and I live in Guilford, although we could easily do this on Skype.

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We actually are building our business on Skype, which is, it's a new model for

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us but you can really see how things have changed in a relatively short amount of time.

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The first time we got together was 10 years ago, maybe just do a little bit of our history

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Ron, just so people understand where we're coming from, because they know all about

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me, the schmuck with the rose-colored glasses, which are now blue by the way.

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I'm going to let you tell the story.

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I'll try.

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Ten years ago, almost 11 years ago, I had just left MTV and started a company called

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OnRamp and I wasn't quite sure what OnRamp was going to do but I knew that

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this internet thing was, this was 1994 or 95, I think, 95, 5, 94 and I was, I had an

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office which I kind of was borrowing from a media America company who syndicated

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radio programs with me and they were also helping me out as first kind of like

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angel investors, mainly for legal bills against MTV at the time and hired one

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guy, Brad Surling from Cornell and we were sitting with a crappy ISDN modem

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which didn't quite work, you had to kick it once or twice to get it to dial in

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and work and we were trying to figure out what to do, basically thinking about

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creating content. I had MTV.com at the time but we're just morphing that

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over into metaverse.com and I got a call, I think it was through Rick

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Kelman, audio guide MTV, who you were doing a... I was producing an

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infomercial for a friend of mine and I don't know if he called me or if you

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called me, I think you called me, right? Yeah, I asked him if he knew

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anybody because I had this idea and I was kind of playing around with the

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internet and I said, you know, give me somebody that really knows what

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they're doing with this internet stuff because I have a couple of ideas and

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I said, hey, Adam Curry, you know, you should talk to him. I said, the long-haired

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VJ guy and he goes, man, he's a geek. He got a call, I said, he's a geek. I said,

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I'm gonna call him, give me his number. So you called and I said, yeah, come on over

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because you were in the city, right? No, I was in Los Angeles. I was in LA, dude,

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I was in LA and after we talked, he said, you want to meet? And I said,

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yeah, I'll come tomorrow. Right. And that's right. And you showed up with your black

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leather jacket, your black denims and your cowboy boots. Still very impressive

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in Nashville. Right. And I went, oh, man, look at this guy. Of course, I forgot to

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look at myself when I said that. And you had a connection with Nares National

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Academy of Recording Arts and Sciences with Mike Green and the Grammys.

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And you were talking about something that I was totally into was the idea of a

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cybercast. It was gonna be a simulcast of the Grammys on CBS television and then we

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would do the internet component. And so you kind of pitched me on that idea.

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And I think you did the reverse. You said, okay, let's do this tomorrow in LA.

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Yeah. And I said, okay. And you called my bluff. Yeah, exactly. And I remember

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actually, I think you went out one day earlier and I came the day after

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that because I remember standing at the airport for like 25 minutes. You were

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gonna pick me up and like, oh, man, this guy's not gonna show up. He's stuck here.

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But we went in and we pitched the idea to Nares. And the first response was,

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that's great. We'll give you the license to do this for a million dollars or

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something like that. Well, the first thing was, what's the internet?

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Oh, yeah, that's right. Yeah. This internet thing you speak of. What is that?

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Yeah. He said, you know, here's what the internet is to you. Your brand is old and

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tired and young kids are going to leave you in droves unless you do something.

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They are interested in the very thing that you don't even understand and it's

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called the internet. And that was enough for Mike. He was, and Rob

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Sen was out there. Oh yeah, that's what Rob Sen, right.

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So then they offered it to us for a million bucks. Right. And then we said,

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well, we were thinking more like free. Like free. Yeah. And we could, in

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the same meeting, we convinced them of that. And as we were on, I literally,

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on our way out the door, I'd packed up the computer with a long

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telephone cable that we plugged into the fax machine to get online. And I said,

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oh, by the way, you can't pitch any of our current advertisers.

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All right. Because we thought, hey, it's easy. We'll get some sponsors,

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you know, it'll cost us money, but we'll get sponsors and they'll come from

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their sponsor base. We just pitch their sponsors and each guy will give us a

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little extra money. So they figured that one out and they cut us off at the

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knees on that one. But we left. We left with our head held high and our

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tail between our legs. Yeah. And then we, we beat the pavement for like,

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what? Like three, two months, three, almost three months.

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It was November. We, all November, we tried to convince people that the internet was a

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responsible medium. November, December, you know, started to heat up a little bit,

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January. The Grammys were March, I think March 1st that year.

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Yeah. And the February beginning of March.

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Halfway through February, you know, it's hard to, it's hard to think now that no one

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even really understood the internet as what it could be. It's a business model.

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But we thought that this was one potential model. And somewhere around halfway through

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the month, our first sponsor, I think was IBM. We had IBM, we had,

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Visa. Visa. And Casio had just come out with this new concept called a digital camera.

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Remember that? And they had like the Japanese engineers came over to demo it to us.

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White lab codes. Yeah, yeah.

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Which actually we used quite a lot of that during, during the cybercast.

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And so anyway, so. We went from near bankruptcy of funding this thing

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ourselves. We had to, we had to have a special T1 line drop.

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Drop to the Shrine Auditorium. Yeah, because they had no idea what,

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well, did RS do that for us? Was that Robert Seastrum from Didjax? Yeah.

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So yeah, that was, that was quite a, quite a job. Rob, Rob Sen from Rob Glaser.

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I'm sorry, Rob Glaser from Progressive Networks, which later became Real Networks.

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Right. Real audio.

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Yeah, that's right. Showing his butt crack all over the place.

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That was a lot of leaking in the funding.

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But it was fun because the artists would literally come off the stage and there was kind of like the,

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you had to go through this kind of like a gateway of reporters and they'd talk to the,

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you know, three or four TV stations, entertainment tonight. And then basically we were set up

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in a horseshoe formation with, with all of the, you know, we had laptops and stuff.

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We know we did, normally they went to horseshoe, right, of desks. Yeah.

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And most people would sit inside and face out to the artists. And we said,

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forget that, man. We put all of our helpers on the outside and turned them around.

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Right, that's right. Turned them around, exactly.

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So the artists were walking by going, what's that?

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Yeah, yeah, yeah. I remember David Crosby, we couldn't get rid of him.

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Yeah. He just kept like hanging out.

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Don't forget, Hasselhoff, he did that.

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Oh, God.

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We almost got him to do a comeback album.

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Only for the German market, David. Don't worry, you're famous over there.

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So anyway, so that was, that was very successful. We got a lot of press and

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all of the sponsors were very happy. And then we, basically, I think we,

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on a handshake, we split the company.

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Yeah.

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And, and I said, okay, but you got to move to New York. You moved to New York,

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and your stuff came weeks later, thrown into a truck.

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And, and we thought that at that time, that was it. You know,

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we were going to be creating content on the internet. And we waited,

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and we waited, and we sat by the far. Crickets, nothing, no one called.

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And of course, it turned out that we were really 10 years too soon for that stuff.

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But we did.

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Well, people were afraid.

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Yeah, definitely afraid. They had no idea. No idea what's going on. It was very confusing.

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Because they rolled around, you know, circled the wagons around the old style.

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This was still Windows 3.1. This is before Windows 95.

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So I remember getting all the, all the disks with the, the first three Internet Explorer.

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Yeah. Yeah. Well, all we had was, and, well, no, no, no, no. N.C.S.A. and Mosaic.

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Mosaic.

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And, because Mark Andreessen had sent me the first HTTPD server, like 1.3 or whatever.

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Anyway, so it was just quiet. And, and what was it? It was it,

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was it Brad who answered the phone?

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I think maybe it was. And we got a call.

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I was walking down the hallway. We got a call. And I heard him say, no, we don't,

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we don't do that. And I said, wait a minute, give me the phone.

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And on the phone was a very nice gentleman from Menheiser Bush in St. Louis. And he said, you

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know, we've been following in the press and we're very interested in this Internet thing.

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We don't understand it. We want to figure out, we know that the kids like it.

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And we want to understand how it affects our market.

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Do you have any kind of consulting group? And I said, you know, the problem is that you dialed

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into our production side. If I could just put you on hold, I'll, I'll turn you over to our,

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you know, consulting side. So.

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Hi, this is the consulting base.

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I think he knew all along. But.

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It was Bob McCauley, great guy. Bob McCauley, great guy.

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Yes. And then we went out to St. Louis. And, and that's really where our business started

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is, you know, these companies like Anheiser Bush, of course, Budweiser and Reebok.

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Connell Airlines, Thampax, to name a few amazing brands, they really wanted us to create content

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for them. So it wasn't just websites. It was, it was real content. We were doing a lot of work

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and we had, you know, we had all the contacts and we knew how to create digital content.

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And we turned that into, I'd say a very successful business because over the course of

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three, three and a half years, yeah, over the course of three and a half years,

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we built that organically. Then we had the opportunity.

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I remember the conversation we had by the water cooler was like, well, look, we can

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go, you know, we can be bought by large advertising conglomerate.

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Or, or technology firms. Technology firms, right.

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We had narrowed it down to like the EDSs, that's how old it was,

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who flew us out to Plano. God, that was amazing. Yeah.

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Or the agency holding companies like Omnicom, WPP and those guys.

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Or we had another option, which was to take it public. And this was 1990,

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it wasn't even 1996 yet. This was way before any internet bubble or hype.

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And we had real clients, real customers. And we looked at each other and said,

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dude, one thing we'll probably never get a chance to do again in our life is to

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take a company public. I think that was kind of the conversation we had.

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So we did that. It wasn't a huge billion dollar public offering. It was relatively small.

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But then we grew this company from, so basically a couple guys and shared offices to seven offices,

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600 employees, a hundred million dollars in revenue. And we made money. I mean, we,

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oh yeah, it was profitable. We didn't, we didn't raise a hundred million and spend our

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three years losing it. We raised a few million and we spent the rest of the time making it.

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We made, we made, we made a business and we created, that was in the days when,

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when every single solution required a custom software development component,

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there was no modules, there was no, no nothing. And everything we built from scratch here,

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we kept saying, you know, if we just start a company just for this piece of software,

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we can monetize that. And then we get too busy for the next client. We did e-commerce and

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dynamically generated websites and databases and all sorts of versions of publishing tools.

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We had complete web publishing tools. Yeah. And created them new every single time.

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Three dimensional. What was that thing, that three dimensional thing?

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Oh, the thing at Vladibil, the, the, the, I can't remember what it was called.

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Oh, that, we were good at naming stuff. So anyway, so that, that was about three years,

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worked our asses off. And particularly running a public company where every quarter you have

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to report your numbers and, you know, bringing that together from all these different offices.

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And then all of a sudden, you know, you turn around and it's time to report your numbers again.

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And so it's just one continuous high speed train ride. And then around 99,

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we saw that there were some things changing, particularly in the, what can you build and

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how much does it cost arena. And although we had some other ideas to,

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you know, really have a grand exit and, and roll up with a couple other firms in our sector,

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and sell that to IBM. Yes, a different strategy cast.

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That's a very different strategy cast. But it was that we, you know, we all along,

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I think we really wanted to get back to our core passion of sort of self-publishing

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thing that we had gotten into in the very beginning. In the very beginning, yeah.

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And we looked around one day and we, you know,

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you know, where, what office did we go to next week? Is it Boston? Is it LA? Is it San Francisco?

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And, you know, it was a lot of work and it was the, and you could see the writing on the wall that

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said, okay, the software part is getting commoditized. And the services part is,

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you know, you're at the mercy of your client. You don't own any customer.

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So we said, you know, IBM is doing a great job at this service of business. They had

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really exploded in that arena. So let's, let's see if we can pull together three or

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four hundred million dollars worth of companies. And by a merger, it's held to IBM and the

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other companies stopped it. There was no bubble and the internet would last forever. And we said,

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look, you know, look, look out there. I mean, they're going to start to bring some of this

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inside the software is going to get commoditized. You know, this is not going to stay like this

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forever. So they said no. And we went and found a different buyer, very enlightened company,

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spent off from KPMG. In 1999, we consummated our sale and we were the laughing stock

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New York and the rest of the world because of our market capital, you know,

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it was less than half a billion dollars and everybody else thought that they would sell their

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companies for billions of dollars. And we shortled that and laughed at that. We were,

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we did pretty well. We were very smart in hindsight, but that was, we knew we,

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I think we kind of felt was two months later. I mean, it was much longer than that. Yeah.

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Boom. So we kind of, it was a real company. Oh yeah. Real clients, real company, real

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business, real money, real profit, real services. And we had some, we have some legacy,

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some good legacy there. For sure. So then we, I went back to Europe, kind of semi-retired,

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although I was still thinking about, you know, broadcast, how can I broadcast,

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you know, I was still into the, how can we use this stuff to, to fulfill my need to,

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for self publishing in essence. You did some interesting things with the cable industry.

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Yeah. I was still fighting that idea that why, why does everything have to be distributed

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in a broadcast paradigm? I, I was just fascinated with this thing of, you know,

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I was playing with mesh networks and how, how to do, uh, completely change the cable industry

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through, through the reorganization of the HFC network. And why do you have to have a head ends?

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And, you know, and we built some great stuff, but again, at the end of the day,

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you had to go into a room, speak to someone who had their hands on it, on around the throat

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of a viewer or a listener. And they, and as long as they could hold on and squeeze,

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they were going to hold on and squeeze. There was no, there was no enlightenment.

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So I think we were both heading in the same direction, coming from opposite, opposite ends

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really. And, uh, okay, so that's, that's a little bit of our history. So we've,

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we've been in contact off and on for the past five or six years and always promise each other

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that if we, if we found something that we'd, we'd try and make it work. And well, the, the

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origins of podcasting have been long discussed and that's, everyone pretty much knows how that

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happened. But the first call I made, uh, when this, when I was really, I remember I was really,

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really excited and I called up and I said, Ron, Ron, dude, I think I've got something here.

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That's it. Um, because it was happening. It was, it was really, you know, uh,

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I was excited for the first time I was in a, in a developer community. And then

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there were people who were glomming onto this idea. And really in those first days, um,

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I created, my whole idea was to create an illusion, to create some magic. And the, and,

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and that's changed a little bit now with, with what iPod or software has become.

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But my thought was always, this is invisible stuff. This is all happening with your,

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you're always on computer. It's connected and it's a subscribe to programs and it's

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downloading it. Excuse me. And you don't really know that until it's on there.

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And then it tells you, and that has morphed a little bit with the, with the many open source

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versions of iPod that have come out that are now more like players and playlist organizers,

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et cetera. Uh, but I'd say pretty much from, from the outset, uh, we were, uh, excited about

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this because here was perhaps the opportunity that we thought was there 10 years ago.

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And that was, uh, essentially to foster a self-publishing movement and monetize that.

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Sure. Well, I remember we used to talk about how amazing it was back, back in 94, 95, we would say,

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you know, isn't it amazing that, that if people would come and say, explain the internet to us,

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remember that we had the map and we showed the cloud. And then we used to say,

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half of it was there. There were millions and millions of computers

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spread around the world. No one had thought of how needed it would be if they all

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could connect. And, and that connection was about communication more than sort of this,

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this, uh, publishing was more about communication. And then here we are 10 years later

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and there's millions of these MP3 players at iPods around the world. And we sat there

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in Miami and it goes, isn't it funny? We're in exactly the same place. There's,

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there's 25 million unconnected nodes, except for this time they're, they're narrowcast nodes

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rather than communication nodes. And that to me was a really enlightened part. It's a, okay,

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there's a receiver with plenty of room that doesn't require, you know, any type of

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high cost infrastructure to reach. And that's where I thought was brilliant. Plus

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you're background and creating a format that people found entertaining. So there's now millions

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and millions of these nodes and everyone who owns a node, every human behind the node, is thirsting

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for something that's not there. So they filled it up with their songs. That was kind of neat,

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almost like a novelty, like the CD was. Now they have their favorite songs and they can take

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them with them. And that's it. What's next? Oh, it's a pretty box. Same thing in the

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beginning of every new media revolution. The box was hipper than what was on it, which is why

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iPod is so sexy. So we used to sit and talk about, you know, how do we make the next generation

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of the medium, which is where the content is sexier than the box. And that's really what we,

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what I noticed within a couple months of, of, of the iPod or development is that,

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yes, this illusion with that really kickstarted it that, oh, wait a minute, you know, people

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introduce this, this enthralling, engaging content because of the stuff you just don't

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hear on the radio anymore, certainly not coming through your, your earphones on your iPod.

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But I'd say that today probably it's probably even growing the number of people who just wait for

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something to be updated on a website and click it and download it and either manually move it

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over or are burning it to a CD for in their car or, you know, whatever they're doing,

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it's, it's the content is what people are responding to. Yeah, I think, I think that

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people actually, I think listeners are going through more to find good content than producers

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are going through to make it. To create it, yeah. I mean, listeners will do, will do almost anything.

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And we were, some of those early studies and surveys we were doing was like out of every 10

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people that try to find a podcast, you know, seven or eight of them are having a pretty

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lousy experience finding it. And still we have millions of lists. Yeah. And then people falling

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off the edge, not understanding this cut and paste of RSS feeds, et cetera.

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How many times we said, well, I tried to listen to your podcast, but all I saw were these lines of

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code. And remember the time we said, well, just stare at it. Tell me what you hear.

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Yeah, I did that, man. Don't you hear it? Don't you hear it? Yeah, that's funny.

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So we've created a company, podshow.com. That's your, that's your hotline.

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Ron's a, a crackberry addict. You got to take that? Don't tell me you've got to take this in the

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middle of all the middle of our strategy cast. I love your blackberry, man. That's cool. I'm so

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envious. Hang up on somebody important. Really? Yeah. Cool. So first of all, maybe I should

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just ask you, why do we need a company to monetize podcasting? And is that exactly

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what podshow.com is doing? Well, I think that if you, if you are self completely self-centered

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and philosophical, you might say that the podcast movement is only about the desire

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to publish something. But if, if you really look at what happened when you made your programming,

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I think it opened up a sea, an ocean of listening, listener demand. And I think that,

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that the real magic of podcasting was that it tapped into a place that is, that has been

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beat out of, squeezed out of the listening audience through the consolidation of frequencies and

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content where, where in the DNA of the listeners, it's this desire to play a listening role in

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something creative. And podcasting tapped into this DNA gene in listeners that created a demand. And

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from that demand, producers who, who are very talented could fulfill themselves. It's, it's,

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it's, I think it's not exactly like weblogs where maybe you're fulfilled by just publishing,

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but here the connection between the content and the listener is much more

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real and, and, and tangible. So I think, I think that what we try to do is to get enough listeners to

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really take it from a novelty into a true medium requires its commercialization. And

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Why is that? Because it takes an investment. Somebody has to make it possible for the

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rest of the listeners out there to seamlessly get to cool stuff. And somebody has to invest

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independently of the big media networks so that the opportunity for independent producers to always

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have an audience doesn't become, so the podcasting doesn't become the PBS of tomorrow. It really

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has to have, you know, a friendly environment, enabling environment that, that maintains

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it enables anyone to make a podcast, but also allows the cream of the crop to reach the top

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and find their way to listeners. If the cream of the crop development is constantly left to large

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media empires, then we're screwed. And you've got PBS, right? And where it's off to the side is

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Channel 99 and you know podcasts are all now on the fringe. Yeah. So we, we have to invest,

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meaning our community, you know, how many podcasts that we listen to and how much email, how much

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talking about the producers, the producers, the producers and who's on the list and who's not

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and how little we talk about the listeners. Yeah. Like how to make the day better, how to make it

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easier and why is it 40 minutes and where's the format that's listener driven and how do we

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make it better to prove that we're as good as we think we are. If not, we're the tree that

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fell in the forest. You know, it's, it's just a sound that no one ever hears. So, so we need to go

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like business. Okay. So do we need to make an evil empire? I don't think so. Well,

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there's the crack. If you're chief operating officer, take, take the call. Take the call. Go

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ahead. Hey, Brian, how you doing? We're, we're making a strategy. You should come over. You

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should come over, man. We're making a strategy guess. Maybe as slow as it's going right now,

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we don't have any strategy. We're in the Murray Hill studio, number eight, I

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yeah. Man, I'm glad I'm checking out of here tomorrow. So no one comes to stalk me. You know

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where we are. 303 Lex. Yeah, the Shelburne. Bye. He's coming over. Yeah. Okay. We'll

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introduce Brian when he gets here. Okay. So that's a, that's an operations officer. He

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really thought we were in the Murray Hill. No, really?

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Okay. What kind of studio and how much is it going to cost to replicate that at nine million

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places? Don't worry, Brian. It's a wire and a coat hanger. Okay. So, so this is, this is

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interesting because this is one of the things that we've really been, been working on for a

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couple of months is, is listeners is we need to be, it's funny because all the talk on,

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on the podcast or news groups and everyone's talking about the tools to create the tools

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to make, so it's easier to create your RSS feed and all these things that listeners really

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have no benefit from unless, of course, they want to make that conversion to become a producer

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themselves. But, but coming from the traditional broadcast world, I've always been concerned

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about, well, viewers or listeners, but I've been a radio longer than I've been in

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television. It's always listeners. How do you get more listeners? And that's the

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thing that we really started off with is saying, okay, we've got to make, first of all,

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we've got to make this a hell of a lot easier and we have to introduce people

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to more podcasts and been doing a lot of that just through the, through the press.

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Right. And you know, if you're wondering, you know, it's like, why do I do all the press?

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It's the best way to introduce a big public to, sorry, a large public audience

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to this new phenomenon. And you'd be amazed how slow it really goes. So we may be talking

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about 6 million people. You know, wow, that's a tremendous amount, but really it's nothing.

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It's nothing. It's, it's such a, it's such a, particularly if you look at the, the,

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how many MP3 players are out there, whether they're iPods or other brands or embedded in

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cell phones and what have you. I mean, more importantly, look at, look at everything we're

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doing to disable the listener. We're making it increasingly complicated, you know, and more

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stuff in between the listener and the content, 5,000 podcasts, you know, 15 different.

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Oh yeah. It's becoming much harder to find and good stuff and search and there is no search.

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And then, you know, search engines don't even recognize what, how, how to get inside of it.

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And producers, you know, aren't banding together to build their own, you know, their own listener base.

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I mean, everybody talks about a democracy, but, but, you know, to be one, you have to kind of come

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together and all work towards some sort of common goal. And I, and I think, I think that the good

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deed of, of our company can have a common goal of creating and embracing increasing numbers of

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listeners. You know, why, why is radio failing? Oh, may I take a stab at that? Okay. Okay.

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I think the radio is completely disconnected from the listening audience. I mean, the great

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thing about radio, which I learned very early on is the traditional radio, which is based on

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transmitters, is you have a, a geographic community. And the most interesting things

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with a geographic community are, and by the way, it's a requirement if you have a broadcast

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license, you have to serve your community. That's still a requirement today. So that's been relegated

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to the community bulletin board. Here's our community services director who gets a five

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minute spot, you know, every 15 hours on the station. They treat it like it's not important.

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Yeah, exactly. Exactly. And radio has been morphed into packaging, playlists, and loud shouting.

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You know, you know, I'm a Southern boy. So, you know, we have these sayings for everything and radio,

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my saying for it is, you know, these big companies came together. They said, you know,

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we can consolidate these things. We can, we can use the same footprint everywhere and save a lot

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of money and increase our profits. And that, and down south, we say, well, the operation was a

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success, but the patient died. Yeah, exactly. So the listeners said, oh, screw you. I mean,

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you know, I'm not, I'm not, you know, you're pansy. I want good stuff. And I think the

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listeners didn't even know that. I mean, they know it now. I mean, they're feeling they do now,

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they do now. But I'm old enough to remember a very different type of radio. You know,

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I'll never forget my dad telling me the story of how his dad, my grandfather, took him to a

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radio studio once to see the actors because, you know, that was the it was a Lone Ranger,

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a Green Hornet, you know, shows like that. And I remember him saying he was so disappointed

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because he had this entire vision in his, in his head that he had built up of what it looked like.

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And, you know, and then he just saw a bunch of nerdy guys and gals, you know, banging on

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tin cans and shit. And they didn't look anything like the superheroes that they were portraying.

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And the let down was incredible, which really shows how large that theater of the mind really was.

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I remember radio where people used to take a microphone out on the street and,

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and interview people in, in depth, you know, and you'd hear the street sounds going on. It

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wasn't just chop, chop, chop, chop, chop. And that I think, of course, is because

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as radio became more attractive on a commercial basis, one thing didn't change. That's the

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number of hours in a day. There's 24 hours in a day. There's only so many commercial

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minutes you can, you can cram in there along with your programming. And my disappointment

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when I got to New York and was offered a gig on Z100, which for me was like the Mecca radio

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station of the early 80s. And I'll never forget Steve Kingston, the program director, who talked

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like this, man, I'm a, I'm a talk like this, a radio guy is going to talk like this. Hey,

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man, a fucking monkey could run this shit, man. Just read this card, you know, read this card,

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push this button. I was like, what? You know, there's no creativity in that, you know,

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it was, that was a real bummer. But of course, there was some other things that he was just,

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you know, being on that station was cool and all. But from the day one, I was like, so I get

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exactly one minute an hour to be creative. One minute an hour. And what happened was that people,

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00:32:18,800 --> 00:32:24,720
it stopped being important. It became background noise. Yeah. You know, and the radio said,

397
00:32:24,720 --> 00:32:29,360
no, it's short attention span. So let's put more noise. People, people tuned out without even

398
00:32:29,360 --> 00:32:37,520
knowing it just, oh, background noise, background noise. And then, you know, this crap about video

399
00:32:37,520 --> 00:32:43,040
killing the radio star, radio committed suicide. I mean, it was no video killing it. You know,

400
00:32:43,040 --> 00:32:46,560
you, you find a good podcast, you close your eyes, you listen to what you're entertained.

401
00:32:46,560 --> 00:32:52,800
Totally. You know, there's this old joke about, you know, the priest and the monk and the rabbi

402
00:32:52,800 --> 00:32:56,960
and being interviewed. And the guy says, you know, when you die, you know, what do you want

403
00:32:57,040 --> 00:33:00,320
them to say at your funeral? And the priest says, well, I like him to say, there goes a man who

404
00:33:00,320 --> 00:33:04,480
served God and lived in peace and brought out the best in people. And the interviewer said,

405
00:33:04,480 --> 00:33:08,960
that's great. And then the monk said, I like it. They say, there's a man who lived a simple

406
00:33:08,960 --> 00:33:14,720
life of worship and thinking and was truly introspective. And the interviewer said that

407
00:33:14,720 --> 00:33:17,920
great. He said, you know, Rabbi, what do you want them to say? It's your funeral. The

408
00:33:17,920 --> 00:33:26,480
rabbi looked at him and said, look, he's breathing. And I think that the podcast, you know,

409
00:33:26,720 --> 00:33:32,080
turned to radio and said, look, it's breathing. It's alive. It's totally alive. It's breathing.

410
00:33:32,080 --> 00:33:37,200
And people said, wait a minute. Listening is cool. And wait a minute. This has my attention.

411
00:33:37,200 --> 00:33:40,480
And wait a minute. This is at the front of my consciousness, right? Not at the back.

412
00:33:40,480 --> 00:33:43,600
And I'm hooked on it. It shits in my vein. I don't want to, I don't want to pull the

413
00:33:43,600 --> 00:33:46,880
needle out. I'm digging it. So instead of people figuring out what, what, you know,

414
00:33:46,880 --> 00:33:51,520
where they are in the voting list, you know, they should do everything they can to be

415
00:33:51,520 --> 00:33:55,600
in the front of someone's consciousness to make increasingly higher quality

416
00:33:55,600 --> 00:34:00,320
contact with a listener in greater numbers of listeners. And I believe you can't do that

417
00:34:00,320 --> 00:34:06,400
without a focused material effort, a materialistic effort to get more and more listeners to discover

418
00:34:06,400 --> 00:34:12,800
it. The place where it can be blown, the free place, the place of democracy is in the creation

419
00:34:12,800 --> 00:34:15,520
of the content. That's what you did that's special. You figured out that there's these

420
00:34:15,520 --> 00:34:20,640
tools to let anyone do it. So what I think we're going to be doing is we're going to be providing

421
00:34:21,200 --> 00:34:27,200
a shot across the bow. We're going to bring in millions of listeners, millions more,

422
00:34:27,200 --> 00:34:30,800
and they're going to come into this community of podcasters, and they're going to expect

423
00:34:30,800 --> 00:34:35,360
something when they get there. And if the community of podcasters doesn't provide it,

424
00:34:35,360 --> 00:34:37,680
then our day is done. Okay. So how are we going to do that?

425
00:34:38,880 --> 00:34:43,520
And you're supposed to say, I'm glad you asked. I'm like, okay, let's eat.

426
00:34:43,680 --> 00:34:46,240
All right.

427
00:34:49,280 --> 00:34:53,120
You know, I've learned through the School of Hard Knox that there's a difference between

428
00:34:53,120 --> 00:34:58,560
strategy and tactics. And tonight, I think we're going to probably shift back and forth between

429
00:34:58,560 --> 00:35:05,840
both categories. But number one, a strategy is to make it easy and desirable for millions of

430
00:35:05,840 --> 00:35:11,440
listeners to find quality programming. Easy and desirable. So that means we have a place.

431
00:35:12,160 --> 00:35:20,320
Right. And that means we have to identify who we are as a community or as a medium to people who

432
00:35:20,320 --> 00:35:25,520
don't know about us yet, invite them in, which takes an investment, and then entertain them

433
00:35:25,520 --> 00:35:29,600
before they leave so they don't leave forever. This first connection, your first impression,

434
00:35:29,600 --> 00:35:37,040
is critical. So in order to do that, we have to make it easier for two things, for anyone to

435
00:35:37,040 --> 00:35:44,720
be creative in our medium, and then for the people who just the cream of the crop to rise to the top

436
00:35:44,720 --> 00:35:50,560
and drive the acceptance for all of us. So everyone has to be able to podcast because

437
00:35:50,560 --> 00:35:56,000
it is a medium that's good for one to 10 or one to 10 million. But in order for it to be

438
00:35:56,000 --> 00:36:02,240
qualified to qualify as a true sort of medium, the cream needs to rise to the top so that

439
00:36:02,240 --> 00:36:09,120
the listeners are engaged. So again, and I think maybe we'll take a picture of my little chart,

440
00:36:09,120 --> 00:36:14,720
make it sounds like Santa. He's outside the door. I think it was a garbage man.

441
00:36:15,760 --> 00:36:19,520
Make it easy and desirable for millions of listeners to find quality programming. That's

442
00:36:19,520 --> 00:36:22,800
our mission. And I haven't heard anyone else. That's a big mission, by the way,

443
00:36:22,800 --> 00:36:26,960
because that is the one thing that really makes our ideas, I think,

444
00:36:26,960 --> 00:36:30,000
very different from everything that I'm seeing out there at least right now.

445
00:36:30,480 --> 00:36:36,480
We talk, I mean, all the engines and the software. I mean, we love the guys that are out there doing it,

446
00:36:36,480 --> 00:36:40,320
but you don't hear a lot of talk about, hey, I mean, I've never been asked and I don't believe you

447
00:36:40,320 --> 00:36:44,080
have. How do we make it easier for listeners? Right. I don't think it's ever come up. It's

448
00:36:44,080 --> 00:36:49,760
look what I built, look what it can do. Yeah. How do we make it easier? And you

449
00:36:49,760 --> 00:36:54,240
developers out there, what if the answer was make it invisible when you'd be willing to

450
00:36:55,200 --> 00:36:59,440
to make your art invisible? Make your art invisible. Yeah, that's a tough call. It's very tough.

451
00:36:59,440 --> 00:37:07,520
It's very interesting. And then what does a podcast making suite look like and how much of

452
00:37:07,520 --> 00:37:12,240
it is software and how much of it is access to different things and how does that work?

453
00:37:12,240 --> 00:37:19,680
And I think the third thing is how do we engage marketers? And engaging marketers has

454
00:37:19,680 --> 00:37:24,560
caveats. How do we engage marketers without losing our audience? How do we finance the growth

455
00:37:24,560 --> 00:37:28,640
of our industry through engaging marketers? Is that the way to do it? I mean,

456
00:37:29,520 --> 00:37:36,400
to the growth of our industry through bringing marketers in? Well, first of all, it's inevitable

457
00:37:36,960 --> 00:37:44,000
that marketers will come in. So to start at the beginning by accepting the inevitable

458
00:37:44,000 --> 00:37:48,880
is a very pompous and self-serving to think that it's a place that marketers won't find.

459
00:37:49,440 --> 00:37:53,120
And maybe, and I don't know who would put themselves in a place to say they don't

460
00:37:53,120 --> 00:38:00,640
belong. I'm not so sure. As in all things, no one is forcing the listener to listen to this stuff.

461
00:38:00,640 --> 00:38:05,280
No one has a chokehold on the frequencies. People who don't want marketers don't have to market.

462
00:38:06,880 --> 00:38:12,000
And I have to answer. Yeah, that's okay. This is Mrs. B. Oh, that's the big boss.

463
00:38:12,000 --> 00:38:19,440
Hey, Mrs. B. Hello. I'm making a podcast about a strategy cast. Would you like to come up and join in?

464
00:38:20,720 --> 00:38:24,880
You're on the air. What? You're live, baby. Hey.

465
00:38:27,040 --> 00:38:31,200
Eight I. What you wearing? Hey, that's my wife. I'm sorry.

466
00:38:33,680 --> 00:38:37,120
All right. So you can come and you have to be quiet because you're going to be on the air.

467
00:38:37,120 --> 00:38:42,000
So come on up. Oh, that was cool. Yeah.

468
00:38:44,560 --> 00:38:50,880
Oh man, once I was in the studio and I put a fly in the windsock on the microphone.

469
00:38:51,440 --> 00:38:55,040
That must have sounded really cool. And then you got engineers running around.

470
00:38:55,040 --> 00:38:57,600
Where's that home? Man, I can't find it. Where's the home? Where's the home?

471
00:38:57,600 --> 00:39:03,040
Fly right on the windsock. That was pretty funny. Okay. All right. So,

472
00:39:03,360 --> 00:39:09,680
uh, you know, I think that we've had enough discussion about where market is going to find

473
00:39:09,680 --> 00:39:12,160
their way. And I understand that people may not like it. But no, but that's really,

474
00:39:12,160 --> 00:39:16,960
that's a very critical point is it is very arrogant to think that they don't belong there or they're

475
00:39:16,960 --> 00:39:23,440
not going to come finding their way in. So we might as well be prepared and, and set them up right.

476
00:39:23,440 --> 00:39:27,120
Or at least give it the opposite. Yeah. I mean, we, I look at us as defenders of

477
00:39:27,120 --> 00:39:31,040
communities. Like we're saying, okay, you know, if we don't watch out, marketers are going to

478
00:39:31,040 --> 00:39:34,320
come in. They're going to go through all the traditional paths because marketers usually

479
00:39:34,320 --> 00:39:38,400
take the easy path. They're going to go try to find a million famous people to make things

480
00:39:38,400 --> 00:39:42,080
called podcasts and then, and they can do it without our permission. They don't need our

481
00:39:42,080 --> 00:39:46,800
permission. That's just as free as everybody else. If we're smart and we're aware, we're going to

482
00:39:46,800 --> 00:39:51,840
embrace these guys and we're going to educate them that there's a new breed of content in

483
00:39:51,840 --> 00:39:57,520
town with new producers. And we're going to need a hundred producers doing a job that one can do

484
00:39:57,520 --> 00:40:00,560
in a traditional medium. Cause that's how we're going to assemble large enough audiences.

485
00:40:01,200 --> 00:40:07,200
So my feeling is that we should be embracing it. And one of the jobs of a pod show is to make it

486
00:40:07,200 --> 00:40:15,040
possible for hundreds of small, smaller producers who really are targeting smaller audiences

487
00:40:15,040 --> 00:40:21,440
to band together to reach a gross audience size large enough so that we can have some say so

488
00:40:21,440 --> 00:40:27,200
in the world of content, in the world of sponsorship, in the world of marketing.

489
00:40:27,760 --> 00:40:31,040
You know, I was thinking, you know where it happened in a really bizarre way?

490
00:40:32,320 --> 00:40:38,720
Blockbuster video. Blockbuster video got big enough for a brief moment in time

491
00:40:39,600 --> 00:40:43,440
to where it could turn around to Hollywood and say, give me more PG-15.

492
00:40:43,440 --> 00:40:45,360
You're right. Yes, absolutely right.

493
00:40:46,000 --> 00:40:53,360
And it was an alternative distribution network for guess what? The content that big media had

494
00:40:53,360 --> 00:40:56,960
that it couldn't no longer sell through their traditional channel, the theater.

495
00:40:57,840 --> 00:41:03,120
So we have a better opportunity because we're saying, okay, if we're as good as we think we are

496
00:41:03,120 --> 00:41:08,720
and we can engage these listeners, let's pull together. I like to make some money from it,

497
00:41:08,720 --> 00:41:13,040
that's great, but we're investing first. If we're right, first of all, we're investing our own

498
00:41:13,040 --> 00:41:16,480
money, you and I. Second of all, the people that are working with us are investing. If they

499
00:41:16,480 --> 00:41:19,680
don't have money, they're investing their personal time. And third of all, we're going

500
00:41:19,680 --> 00:41:23,760
to get money from other people to invest it. And so we're taking the risk and our reputations

501
00:41:23,760 --> 00:41:29,520
are at stake and our industry is at stake. So we're going to live and breathe this concept

502
00:41:29,520 --> 00:41:34,480
of bringing quality alternative audio entertainment, hopefully eventually more things,

503
00:41:35,040 --> 00:41:41,920
to serve a growing audience demand. That's our responsibility. We need marketers

504
00:41:43,280 --> 00:41:47,760
to have to fund this process. That marketers could bring us tomorrow 50 million listeners.

505
00:41:48,800 --> 00:41:52,960
You know what? We know it. We saw it in the internet. The internet exploded when marketers

506
00:41:52,960 --> 00:41:58,720
helped bring listeners. I remember it so well. I remember watching, I remember from the news group

507
00:41:58,720 --> 00:42:04,560
days when it was like, you know, even the dot-com domain name was bad and, you know, this can't

508
00:42:04,560 --> 00:42:08,880
happen and it's horrible and it'll ruin the internet. And I don't think anyone can argue that

509
00:42:09,840 --> 00:42:14,720
money coming into the internet has made it worse. I mean, it's turned, if I could

510
00:42:14,720 --> 00:42:18,560
turn it off tomorrow to remind everyone what it was like without the internet, I certainly would,

511
00:42:18,560 --> 00:42:24,800
you know, that's a lot has happened. You want to get tactical for a second?

512
00:42:25,360 --> 00:42:30,720
Well, I think we'll cross the line here as I flip the page because I want...

513
00:42:32,320 --> 00:42:37,680
By the way, this is, this mic is, it's given a nice stereo. It sounds kind of tinny.

514
00:42:38,880 --> 00:42:47,040
The dog ate my homework. So what are the four pieces of the puzzle? Well,

515
00:42:48,720 --> 00:42:54,640
I think that it's the listener, the producer, the marketer, and the enabler.

516
00:42:55,360 --> 00:43:02,400
And I think that that's what we want to be is the enabler. And to do that, our company has to do

517
00:43:02,400 --> 00:43:06,480
things for each of the other three categories, right? The producer, the listener, and the

518
00:43:06,480 --> 00:43:10,720
marketer. So what do we do for the producer? You want to start with listeners and we've been

519
00:43:10,720 --> 00:43:17,520
a listener? Just... Okay. Listen, whatever you want. No, it's cool. It's cool. A listener

520
00:43:17,520 --> 00:43:25,440
needs to be able to find great stuff to listen to, to be able to manage what they listen to,

521
00:43:25,440 --> 00:43:29,760
and enjoy it. And if we had our way in our medium, communicate with it, respond to it,

522
00:43:29,760 --> 00:43:36,320
engage it, interact with it. Sounds easy. Finding it alone, how many podcasts we have now in

523
00:43:36,560 --> 00:43:43,440
our directory? I think as of yesterday, like 5400 or something like that. 5400 and it doesn't

524
00:43:43,440 --> 00:43:47,840
count the lame stuff put out there that are called podcasts that are old mp3 files of

525
00:43:47,840 --> 00:43:52,800
everybody that brushing off, you know, the conventional guys. No, these are podcasts

526
00:43:52,800 --> 00:43:58,400
that are newly created by individuals. So a poor listener that comes out into the world and

527
00:43:58,400 --> 00:44:03,200
is trying to figure out what to listen to, you know, is coming. Is that my door? That could

528
00:44:03,200 --> 00:44:15,040
be my lovely inspiration. Hold on, folks. Hey, it is your inspiration. Hey, Brian, how you doing?

529
00:44:16,080 --> 00:44:22,080
Say hi to the people out there in podcast land. Howdy. That's it for you, Brian. Well, so one

530
00:44:22,080 --> 00:44:28,160
of the things that we're making a significant investment in is the iPodder.org directory,

531
00:44:28,160 --> 00:44:33,040
because a lot of work has to be done. I mean, right now or the way the directory grew was

532
00:44:33,040 --> 00:44:37,440
both great and not great. Great that we have all these people who are managing

533
00:44:37,440 --> 00:44:44,880
nodes in the directory. I love those people. Giving us a high quality of selection in each

534
00:44:44,880 --> 00:44:49,520
individual category. They're the guides. They're shepherds of their, you know,

535
00:44:50,240 --> 00:44:54,160
completely not appreciated, you know, in the way that they could be.

536
00:44:56,320 --> 00:45:00,560
All right, so how does a listener find a great podcast? Okay, one is they can look around

537
00:45:01,120 --> 00:45:04,800
in this directory by themselves and they're liable to stumble into anything that the first

538
00:45:04,800 --> 00:45:09,760
couple of things they find aren't living up to their expectation. We're dead. They're gone.

539
00:45:09,760 --> 00:45:14,400
They could search. Well, searching is something we're working on that needs to be dramatically

540
00:45:14,400 --> 00:45:19,680
improved and we think we've got a way to do that. Or, as is typically happening with the

541
00:45:19,680 --> 00:45:24,080
happiest listeners that we found, is that somebody somehow recommends something,

542
00:45:24,080 --> 00:45:30,960
hooks them up. And that is typical with the sort of new mediums where you need to find your

543
00:45:31,760 --> 00:45:39,360
innovative early adopter or early communicator who kind of hooks you up. And by bringing to life,

544
00:45:39,360 --> 00:45:46,640
iPodder.org, bringing to life the personality of each node, each genre, I think we can go a long

545
00:45:46,640 --> 00:45:52,240
way towards helping listeners for the first time ensure that they find something good. You know,

546
00:45:52,320 --> 00:45:58,720
it's like if you live in the Bahamas and you know that the wealth of your island,

547
00:45:58,720 --> 00:46:04,880
the life of your island depends upon the tourist trade, almost the entire island welcomes tourists.

548
00:46:05,520 --> 00:46:10,480
Because they understand that their livelihood depends upon it. We need that same philosophy

549
00:46:10,480 --> 00:46:17,200
podcasting. We need to welcome listeners. So we're going to be expanding with much better

550
00:46:17,200 --> 00:46:26,960
tools for these category managers. Give them a chance to speak their mind. And possibly you'll

551
00:46:26,960 --> 00:46:31,840
see a category manager making their own little mini podcast about other, being a little mini

552
00:46:31,840 --> 00:46:37,120
daily source code about their category. And talking about, you know, it's funny. Immediately

553
00:46:37,120 --> 00:46:41,040
when we go to talking about podcasts, we don't talk about it. We write about them,

554
00:46:41,040 --> 00:46:44,480
which I always found amusing. Yeah, that is kind of funny. So you're going,

555
00:46:44,480 --> 00:46:49,840
so we're finding something that's audio by looking at text writing about it. Yeah, that's true. So

556
00:46:49,840 --> 00:46:55,120
so I'm hoping that what we're going to see is that that these these node managers begin to have

557
00:46:55,120 --> 00:47:01,200
sort of mini podcast that that and become resources. So if I'm interested in something,

558
00:47:01,200 --> 00:47:04,960
I have someone to ask about whether what they think is good and what they think isn't good.

559
00:47:04,960 --> 00:47:12,080
That coincides with how people rate shows and how people vote and all the other things that

560
00:47:12,080 --> 00:47:16,240
are doing great at places like, you know, podcast alley, which is another important part of

561
00:47:17,360 --> 00:47:22,480
how things work on the internet. If you look at eBay, there's a seller ratings,

562
00:47:25,680 --> 00:47:32,400
recommendations and top 10 lists. And usually the crappiest recommendations

563
00:47:32,400 --> 00:47:36,960
are software generated. They're really only done. I mean, people spend billions of

564
00:47:36,960 --> 00:47:41,040
dollars on software to do what a really decent person with some good common sense

565
00:47:41,040 --> 00:47:46,400
who knew their genre could do. Yeah. So fortunately, I think we're in a place in our medium where

566
00:47:46,400 --> 00:47:51,040
we can still have human intervention in this process and the soul and a DJ like we talked

567
00:47:51,040 --> 00:47:55,040
about yesterday. I mean, what's a playlist without a DJ to tell you that what you're listening to

568
00:47:55,040 --> 00:48:00,640
is cool. Yeah. Yeah. Well, that doesn't exist anymore on the radio. Yeah. Well, that's a

569
00:48:00,640 --> 00:48:04,320
different part of the different part we're going to do. All right. So so we want to help

570
00:48:04,320 --> 00:48:09,440
listeners and we think that you're going to find a tactically over the next month or so

571
00:48:09,440 --> 00:48:18,720
complete new face on, on our iPodder.org. We think that, you know, you're going to see us

572
00:48:18,720 --> 00:48:23,360
do some interesting things with some of the portals that are already out there, one in particular,

573
00:48:23,360 --> 00:48:29,760
and begin to bring a connection between sort of the front end of the community and sort

574
00:48:29,760 --> 00:48:35,840
of the directory part of the community. How's that? Right on. And also just the whole

575
00:48:36,240 --> 00:48:43,440
process of subscribing, of managing your subscriptions. And should they even be called

576
00:48:43,440 --> 00:48:49,840
subscriptions? Yeah, precisely. I mean, why am I not programming or why am I not selecting a week

577
00:48:49,840 --> 00:48:54,240
worth of entertainment for myself? And on Friday, why am I not hearing something about

578
00:48:54,240 --> 00:48:58,240
cool things to do in my town on the weekend? And on Monday, why am I not hearing great

579
00:48:58,240 --> 00:49:01,280
things about, you know, the market and what I need to do for the week? And why is every day

580
00:49:01,920 --> 00:49:08,400
the same? You know what, these are all lessons that the broadcast industry learned 40 years ago.

581
00:49:09,120 --> 00:49:14,160
But we've forgotten that in traditional radio. We've forgotten, and we have to reinvent the

582
00:49:14,160 --> 00:49:19,280
wheel in many cases, but relearn all this stuff about how you communicate with your listening

583
00:49:19,280 --> 00:49:24,640
audience and what you tell them and how you bring them to certain places and how you help them

584
00:49:25,360 --> 00:49:29,680
get what they really seek. Yeah, how you ask them, how you listen, what you can't really do

585
00:49:29,680 --> 00:49:35,280
with radio, you know, we can ask somebody and they can come online and tell us. And they can tell

586
00:49:35,280 --> 00:49:40,240
us by talking, which we're going to help them do, or they can tell us by typing. Yes. It's a beautiful

587
00:49:40,240 --> 00:49:44,240
thing that we're just scratching the surface of. So we need to give them the chance to manage

588
00:49:45,120 --> 00:49:50,800
or to select for someone else to manage for them, their listening environment. There's no

589
00:49:50,800 --> 00:49:56,080
law that says that someone has to lean forward. Maybe we want them to lean back. Lean back.

590
00:49:56,320 --> 00:50:01,120
And maybe they want to lean back and let someone else do the driving and selecting. So

591
00:50:01,120 --> 00:50:06,640
I think you're going to see us spend a lot of time in this sort of making the concept of

592
00:50:06,640 --> 00:50:13,600
subscription be ubiquitous and invisible and go back to, you know, hey, find what you,

593
00:50:14,160 --> 00:50:18,240
you know, here's a way to fill this part of your life. And I'm not even sure yet how

594
00:50:18,240 --> 00:50:22,480
we're going to brand. I think we have some ideas, but I think it's going to be a natural

595
00:50:22,560 --> 00:50:26,640
evolution out of kind of where we are today. And I'm hoping that that open source community,

596
00:50:26,640 --> 00:50:32,000
you know, will kind of grok to this. Well, as you can see, like the iPod of

597
00:50:32,000 --> 00:50:37,040
development has kind of stagnated. It's like, you know, no more work has really been done

598
00:50:37,040 --> 00:50:45,120
publicly, at least on all of that, on really creating that environment for the listener.

599
00:50:45,680 --> 00:50:51,760
And if you are a developer and you believe that the listening engagement of listeners

600
00:50:52,320 --> 00:50:58,240
is by any stretch of the imagination, good, then you're killing our industry because

601
00:50:58,240 --> 00:51:04,240
it isn't good. And there's many thousands, many millions of potential listeners are

602
00:51:04,240 --> 00:51:10,960
missing podcasting because it's confusing. And we're seeing it, we're hearing it every

603
00:51:10,960 --> 00:51:15,200
single day. So for the listeners, we have a lot of work to do. It sounded like a long piece. But

604
00:51:16,000 --> 00:51:23,440
the final part is, I think we need to invest some money in distributing podcasting on podcasting

605
00:51:24,560 --> 00:51:31,280
potential out to desktops, out to iPods and MP3 players, so that people get it fully loaded

606
00:51:31,280 --> 00:51:35,920
or already loaded and they get to immediately click and enjoy. Yeah. Well, because you

607
00:51:36,640 --> 00:51:40,240
got to hook people in. You got to give them the immediate gratification.

608
00:51:41,040 --> 00:51:45,680
Our last show, we said, okay, ask yourself about your podcast. If the listener comes in for the

609
00:51:45,680 --> 00:51:50,960
first time and they can listen to three shows and find out if they're going to stay or leave,

610
00:51:50,960 --> 00:51:54,320
what's three shows do you want to listen to? And it's yours, one of them. And we've had a lot of

611
00:51:54,320 --> 00:51:58,560
people say, no, mine probably isn't one of the first three. But I think they'd get to me if

612
00:51:58,560 --> 00:52:02,560
they like this type of thing. So we need some of that, you know, why aren't you podcasters

613
00:52:02,560 --> 00:52:06,640
out there, you know, pointing to other shows more and building our listener base and making sure

614
00:52:06,640 --> 00:52:14,240
we're all safe and happy and lifting the overall quality of our programming across the board.

615
00:52:15,520 --> 00:52:22,640
All right. Listeners, done? Yeah, producers? Okay. First thing about producers is

616
00:52:23,680 --> 00:52:28,800
in our current environment, producers and talent are the same thing. I'm predicting that that

617
00:52:28,800 --> 00:52:33,840
won't last. That we'll have people who don't necessarily want to be the voice but want to be

618
00:52:33,840 --> 00:52:44,080
the producer of shows. Correct. Or I think our strategy will be find the best people today

619
00:52:44,080 --> 00:52:51,120
that our producers and talent enable them to invest in them and help them create even

620
00:52:51,120 --> 00:52:55,600
better programming for themselves and for others and then give them the opportunity to bring

621
00:52:55,600 --> 00:53:00,320
others in. Right. And I think that that's very interesting. The podcasting community,

622
00:53:01,120 --> 00:53:05,440
the listening community is telling us that they like certain podcasters very much for different

623
00:53:05,440 --> 00:53:10,640
reasons. And I think you're going to see us investing directly in those shows, but not just

624
00:53:10,640 --> 00:53:14,640
as a show, but the people behind those shows to give them a chance to create more.

625
00:53:15,520 --> 00:53:23,040
And this is a very interesting and important point that anyone who has created a podcast knows

626
00:53:23,040 --> 00:53:26,720
that even if you had the best tools and everything was seamless, you didn't have to deal

627
00:53:26,720 --> 00:53:33,040
with compression and RSS files and all this stuff and uploading and whatever, it takes time.

628
00:53:34,240 --> 00:53:40,560
It takes significant time investment. And although a lot of people are very enthusiastic,

629
00:53:42,400 --> 00:53:47,280
they need some form of compensation to really manage their lives around creating

630
00:53:47,520 --> 00:53:52,560
programming. You know, not everybody. I mean, we're very fortunate. Guys like Dave,

631
00:53:52,560 --> 00:53:55,600
you know, Dave Winer is very cool. He can drive across the country because he's had some good

632
00:53:55,600 --> 00:53:59,840
fortune in some of his other businesses. But the rest of the guys out there that are making

633
00:53:59,840 --> 00:54:04,960
this stuff, they have jobs and they have income needs and they have families. And you know,

634
00:54:04,960 --> 00:54:09,200
to be able to do something you love, I mean, everybody says to be able to do something

635
00:54:09,200 --> 00:54:13,680
I love is my job is my biggest dream. So by taking the marketing out of the equation,

636
00:54:13,760 --> 00:54:19,120
they can't do it as their job. They do it and starve. So by bringing marketing into the equation,

637
00:54:19,120 --> 00:54:24,560
we're going to try our best to enable people to do something they love and get paid for it.

638
00:54:24,560 --> 00:54:27,360
I think what's unique about the way we want to bring marketing in

639
00:54:28,160 --> 00:54:36,000
is that we want to use the top level pod shows podcasts to feed a market for all the other

640
00:54:36,000 --> 00:54:42,000
podcasts. So we want people to join a network where they assemble a huge audience. We think

641
00:54:42,000 --> 00:54:47,360
it's not enough just to host your show somewhere. That's not the best way to find listeners. The best

642
00:54:47,360 --> 00:54:53,680
way to find listeners is to join a group that drives listenership. You can publish your book on the

643
00:54:53,680 --> 00:55:00,720
internet. But if you manage to somehow through an Amazon, feature it and get it brought forward

644
00:55:00,720 --> 00:55:06,480
people who are looking for alternative publishing, sniff around Amazon. Right. And Amazon took

645
00:55:06,480 --> 00:55:12,800
billions of dollars of losses to build that. To build what? An audience. Yeah. An audience.

646
00:55:13,360 --> 00:55:16,720
We're going to try to do that. We're going to spend millions to build our audience. We don't

647
00:55:16,720 --> 00:55:20,880
have billions but we're going to spend millions and we're going to spend it to build our audience.

648
00:55:20,880 --> 00:55:25,040
People out there don't let us down. So I think another part of our strategy you're going to see

649
00:55:25,040 --> 00:55:32,960
is that we sort of create production companies and we sign artists and we develop artists and we

650
00:55:32,960 --> 00:55:38,080
help them come and then we expect to open the opportunity for those artists to become producers

651
00:55:38,080 --> 00:55:41,680
of other artists or to be magnets to bring in other artists. And we think, you know,

652
00:55:41,680 --> 00:55:45,040
I think that some of the other stuff we'll be talking about later when we're finding a couple

653
00:55:45,040 --> 00:55:48,720
of great producers who will just develop artists on their own without ever wanting to be in front

654
00:55:48,720 --> 00:55:54,720
of the mic. All right. So what happens when we get this producer and these artists,

655
00:55:55,360 --> 00:56:03,120
how do we make it better and easier for them to become, to have their content heard and enjoyed?

656
00:56:03,120 --> 00:56:06,960
And I think rather what I hear mostly out there from other companies is we're going to make it

657
00:56:06,960 --> 00:56:14,320
easy to make a podcast. What we're trying to say is let's make it possible to have your content

658
00:56:14,880 --> 00:56:20,000
find its listening audience and be enjoyed by its listening audience. So how do I get my show

659
00:56:20,800 --> 00:56:27,520
to have listeners that enjoy it? Okay. So it's not enough to be able to record a podcast,

660
00:56:27,520 --> 00:56:33,680
a recording tool. Really got to create and publish. Create and publish. And publish in a manner

661
00:56:34,240 --> 00:56:40,160
that finds listeners. So you got to publish it to a place in which other podcasters

662
00:56:40,960 --> 00:56:46,080
who have gone before have created a sensitive listening audience who is interested in more.

663
00:56:46,640 --> 00:56:51,680
And every part of your publishing effort has to constantly be about engaging more listeners

664
00:56:51,680 --> 00:56:56,880
for yourself and other podcasters. So you want to be able to, we want to be able to rip away

665
00:56:57,440 --> 00:57:02,800
the nonsense around creating and make it as invisible as possible. And we're talking

666
00:57:02,800 --> 00:57:08,080
a lot about cast blaster, which is a tactical, that's a very tactical move, a tactical piece

667
00:57:08,080 --> 00:57:13,360
of our production strategy. And there's, there's two pieces of cast blaster that are great. One

668
00:57:14,080 --> 00:57:19,360
is maybe not in the first release, but very, very quickly you're going to see that,

669
00:57:19,360 --> 00:57:24,000
that it is really about, it's a listener finding production tool.

670
00:57:25,200 --> 00:57:29,120
Oh, that's, that's a good way to describe it actually. Yes, it has to record. And yes,

671
00:57:29,120 --> 00:57:32,080
it has to go bowling. And yes, it has to do that stuff that's going to be neat.

672
00:57:32,640 --> 00:57:36,800
But it, but you know, I wish we could show people, I just think we're a little early,

673
00:57:36,800 --> 00:57:41,360
you know, our drafts and our whiteboard stuff. But since people are programming

674
00:57:41,360 --> 00:57:45,440
and we've got some great stuff, Mike is doing a fantastic job and we've got some great stuff

675
00:57:45,440 --> 00:57:52,240
going on out there. I just want to pre notify everybody that our first beta release is just

676
00:57:52,240 --> 00:57:58,400
scratching the surface of where we're coming from because we want, you know, you can see the podcast,

677
00:57:59,120 --> 00:58:01,680
you need some tools to help you even think about how you're going to organize your

678
00:58:01,680 --> 00:58:07,120
recording of it, right? Right. Then you need to know. Or how you build up your show notes

679
00:58:07,120 --> 00:58:10,560
that helps, you know, again helps listeners find it easier through

680
00:58:11,680 --> 00:58:17,360
search that works better and how you write it directly to, to categories in the directory. So

681
00:58:17,360 --> 00:58:22,480
the one, again, someone can find it. And maybe even how you engage some listeners before you

682
00:58:22,480 --> 00:58:27,120
published. Yeah. You know, how you say, Hey, I'm thinking about this is my topic. Tell me,

683
00:58:27,120 --> 00:58:31,040
you know, tell me what you're looking working toward. Then once you get it up there,

684
00:58:31,920 --> 00:58:39,120
the two M's, manage it and monetize it. So some people just want to manage them.

685
00:58:39,680 --> 00:58:42,960
And other people want to have a chance to make some money with them.

686
00:58:44,480 --> 00:58:51,680
And in this case, I think we can offer both paths. And, you know, somebody might not care

687
00:58:51,680 --> 00:58:55,440
about the commercial enterprise, but still they're going to want to find listeners, I think.

688
00:58:55,440 --> 00:58:59,200
And those who don't probably don't belong in our network, but everybody else does.

689
00:58:59,200 --> 00:59:03,680
So there's two and it's going to be open to anybody. Well, I think there's two types of

690
00:59:03,680 --> 00:59:07,680
podcasters out there. And we love them both. Yeah, maybe there's a hundred types, but that's too

691
00:59:07,680 --> 00:59:13,440
complex. So tactically for us, there's two types. There's the sort of person who wants to make

692
00:59:13,440 --> 00:59:19,600
something with using their voice that might have an audience of their friends and family and people

693
00:59:19,600 --> 00:59:25,760
who are, you know, connected to them. And we think that that is a very unexplored market

694
00:59:25,760 --> 00:59:33,040
where people podcast to 10 or 20 or 30 people. We want a million of them. We want a million

695
00:59:34,160 --> 00:59:38,880
light podcasters. I think we're going to give them that tool. That'll be free.

696
00:59:39,520 --> 00:59:43,440
Free. That's our goal. Somebody's got to pay for that. So we're counting on marketers besides

697
00:59:43,440 --> 00:59:48,640
our money. We're counting on marketers to pay for that. That's so wait a minute. Let's just

698
00:59:48,640 --> 00:59:53,760
stop there for a second. So there will be a place where for free at podgeo.com,

699
00:59:54,560 --> 00:59:59,840
you will be able to get your cast blaster, which is a podcast creation tool, not just a

700
00:59:59,840 --> 01:00:03,920
recording tool, but a real creation tool. Publishing creation. Publishing creation.

701
01:00:04,880 --> 01:00:11,520
And you'll be able to record and publish create for free. Yeah. I love that, man.

702
01:00:11,520 --> 01:00:15,200
It's cool. Did you write that check? So we're in New York in

703
01:00:16,480 --> 01:00:20,720
Bronx by Bryan's here. Okay, we've been writing those checks, but I think that we're not,

704
01:00:20,720 --> 01:00:26,880
we're not doing this because we're philanthropists. I believe that there's a quid pro quo.

705
01:00:26,880 --> 01:00:30,400
So what do we want from those people? Yes, that was my next question. We would like

706
01:00:31,360 --> 01:00:40,480
a million points of light. People have to say, here's my podcast. It's my verbal message

707
01:00:40,480 --> 01:00:45,760
to my family and my friends. Here's what I think about or whatever. Here's what I think. And by

708
01:00:45,760 --> 01:00:52,960
the way, ain't podcasting cool. Check out these other podcasts. Okay. So that's the agreement,

709
01:00:52,960 --> 01:00:58,560
if you will, is bring us some listeners. Yeah. That's an easy one. And if they don't like it,

710
01:00:58,560 --> 01:01:04,880
our deal is, okay, introduce 10 people. That's all. Yeah. And for that, you know,

711
01:01:04,880 --> 01:01:08,080
and just tell us, I mean, we'll find out, you know, we know the way to do that,

712
01:01:08,080 --> 01:01:13,360
buddy and invites and all this type of stuff, but you help us out. Now I think that

713
01:01:13,360 --> 01:01:17,600
since we picture this universe of a million free light podcasters,

714
01:01:18,480 --> 01:01:22,000
we're also going to give them, I think, an increasing amount of tools. Brian over here

715
01:01:23,040 --> 01:01:30,400
has already built in the past, a huge network of tools that enable us to actually provide benefits

716
01:01:30,400 --> 01:01:36,560
that maybe even some money making for those people through advertising or through commerce

717
01:01:36,560 --> 01:01:39,600
and some other things that are really great. So, you know, we were laughing the other day

718
01:01:39,600 --> 01:01:44,720
of picturing my niece, you know, getting ready to go to college and creating a podcast. And through

719
01:01:44,720 --> 01:01:49,760
that podcast, talking to her family and friends that kind of help her create her tuition. Right.

720
01:01:49,760 --> 01:01:53,360
Yeah. Yeah. Yeah. Oh, there's no, that's a good one. Yeah, tuition cast, you know,

721
01:01:53,360 --> 01:01:57,600
and then I think we can help people be very clever about the way they communicate.

722
01:01:57,600 --> 01:02:01,840
Billions and billions of dollars has been spent on internet infrastructure for text.

723
01:02:02,560 --> 01:02:08,160
And, and it's audio blogs are cool. That's a good idea. But I think that

724
01:02:08,960 --> 01:02:13,280
that the blog, you know, which we will be providing a text interface, you know,

725
01:02:13,280 --> 01:02:18,160
I guess you could call it, we call it show blogs, show blogs. But we want the pinnacle,

726
01:02:18,160 --> 01:02:23,360
you know, the tip of the spear to be the actual audio. And I think that's going to be cool.

727
01:02:23,360 --> 01:02:26,800
So that's kind of our light people. Also in the light community,

728
01:02:27,760 --> 01:02:33,920
any one of them can push a button and become a pro. And the pro is not

729
01:02:34,960 --> 01:02:43,600
bigger, more invasive software, but it's access to the tools, the database, the sound effects,

730
01:02:43,600 --> 01:02:50,720
the production quality, the access to the marketing network, the organizational tools,

731
01:02:50,720 --> 01:02:57,680
the, the production support necessary to move it up a level and get in the big arena and,

732
01:02:57,680 --> 01:03:02,960
and find out if your podcast could be a major impact in your genre.

733
01:03:02,960 --> 01:03:06,720
Okay, let's talk about the, let's talk about the money part. People are always interested in that.

734
01:03:07,440 --> 01:03:13,040
So that means that you can participate in revenue sharing.

735
01:03:13,040 --> 01:03:15,920
Well, I think what you're going to see first, I'm pretending like I don't know,

736
01:03:15,920 --> 01:03:18,080
just to make the question answer so much more interesting.

737
01:03:18,800 --> 01:03:26,160
I think, I think there'll probably be two models. One, there'll be a service fee, you know,

738
01:03:26,160 --> 01:03:32,240
monthly service fee that you can basically do an unlimited amount of stuff and go off on your own

739
01:03:32,240 --> 01:03:38,640
and monetize it any way you want. Or there's a second one, which I think is more attractive is

740
01:03:38,640 --> 01:03:46,720
where you can join our network and participate in revenue. And again, the thing, the system

741
01:03:46,720 --> 01:03:52,960
that Brian built in his last company, we were sending out, I was on Brian's board, that's how I

742
01:03:52,960 --> 01:03:57,840
know I'm thousands of checks per month. I mean, we were, we were 10,000 a month easily. Yeah,

743
01:03:57,840 --> 01:04:02,720
like 10,000 checks, this is before PayPal. We're printing them out. I mean, it started with 100

744
01:04:02,720 --> 01:04:06,000
and 300 by about 500. They had to write special software to make the checks.

745
01:04:06,960 --> 01:04:09,520
People were making money and they were, and they were getting a real kick out of it.

746
01:04:09,520 --> 01:04:13,120
They were like, look, I mean, well, it's the same with, you know, with AdSense and with

747
01:04:13,200 --> 01:04:19,120
Amazon associates. And I've made 300 bucks off of selling coffee machines. It is a kick. I love it.

748
01:04:19,120 --> 01:04:22,400
And I think it's easier to talk about something being cool, maybe then to write about how cool

749
01:04:22,400 --> 01:04:27,600
something is. For me, it is. And I think you're going to see a whole new genre of

750
01:04:27,600 --> 01:04:32,800
many entrepreneurs that are not just out there podcasting because they love horses,

751
01:04:32,800 --> 01:04:36,480
but they're out there podcasting because they want to sell saddles. Right. So

752
01:04:36,720 --> 01:04:43,760
we're going to help them. And guess what? If they suck, no one's going to listen. And if they really,

753
01:04:43,760 --> 01:04:48,400
really suck, the person in the horse category who's got their own podcast is going to talk about

754
01:04:48,400 --> 01:04:52,640
how much they suck. And people who listen are going to vote that they suck. And we'll get

755
01:04:52,640 --> 01:04:59,680
back to voting again in a minute. So I think that the level of using our tools to make your own

756
01:04:59,680 --> 01:05:04,880
show and being outside of our network is probably more for sort of corporate customers

757
01:05:04,880 --> 01:05:10,720
who want to repurpose their content. Is that the boss again? That's the boss. Hey.

758
01:05:14,000 --> 01:05:15,280
Oh, are we winning?

759
01:05:22,640 --> 01:05:26,160
We're in overtime. Is it the heat?

760
01:05:26,960 --> 01:05:38,000
I think you just podcasted that to the entire podcast universe. That was our

761
01:05:38,000 --> 01:05:43,360
sports update from my wife, Martha Bloom, on the heat playoff game, heat in New Jersey.

762
01:05:43,360 --> 01:05:45,440
Brought to you by the Paris Hilton podcast.

763
01:05:47,120 --> 01:05:50,240
So what's the score? Tell the podcast world what's the score?

764
01:05:50,960 --> 01:05:55,200
It's 101 to 102.

765
01:05:55,200 --> 01:05:59,840
101 to 102, but heat is one is one. Two and a half minutes and double overtime. Oh my god.

766
01:06:00,560 --> 01:06:06,000
Yes, second overtime. And before we got our season tickets, did you ever watch basketball before?

767
01:06:08,800 --> 01:06:09,280
All right.

768
01:06:14,880 --> 01:06:18,880
And now, can you give me, can you give me an impersonation of the Miami heat announcer?

769
01:06:18,880 --> 01:06:28,240
No. Come on, give it to me. Come on, give it to me, give it to me. Dwayne Charquille,

770
01:06:28,240 --> 01:06:33,440
oh, when we're alone. No, when you're alone, she does it. Okay. I have to go make a,

771
01:06:34,000 --> 01:06:37,040
like our lives are at stake with this, you know, podcast, so I got to go now.

772
01:06:37,920 --> 01:06:41,360
Okay. I'll call you. I love you. Let me know who wins. Bye.

773
01:06:42,160 --> 01:06:48,400
So this is my transition into the marketers part. The Paris Hilton podcast starts,

774
01:06:48,400 --> 01:06:51,520
when does it start, Brian? I believe it starts at 29th, Friday.

775
01:06:52,240 --> 01:06:58,560
So this today, so this airs, or this is on, this is today. Right. Okay. And what you want to do

776
01:06:58,560 --> 01:07:03,200
is go to podcastally.com to find out how to subscribe to the Paris Hilton podcast.

777
01:07:03,200 --> 01:07:07,360
Yes, brought to you by them and us in some way or another.

778
01:07:07,360 --> 01:07:11,200
This was a paid advertisement. Yes. Well, you know what? It's cool what they're doing.

779
01:07:12,160 --> 01:07:19,200
And it's really cool about how much attention they, their Warner Brothers and the movie people

780
01:07:19,200 --> 01:07:24,240
in Paris is entourage and everybody gave to this. I mean, everybody doesn't quite know what it is,

781
01:07:24,240 --> 01:07:28,960
but I imagine there was more talk about this little bitty podcast thing than any other component.

782
01:07:29,600 --> 01:07:35,280
Two agencies and she's transitioned between PR firms and everybody's talking about it and,

783
01:07:35,920 --> 01:07:39,200
you know, green rooms and this or that and everybody's intimidated by it and

784
01:07:39,200 --> 01:07:42,640
everybody's embracing it at the same time. So I think that whole thing is pretty cool, that dialogue.

785
01:07:44,080 --> 01:07:48,160
Marketers. Marketers, trying to figure it out, not trying to hurt anybody's feeling,

786
01:07:48,720 --> 01:07:55,440
they're self-announced. All right. So you producers out there, think of this as an opportunity

787
01:07:56,000 --> 01:08:03,520
to take it a step up, to monetize it, to have your voice and to have the tools necessary

788
01:08:03,520 --> 01:08:09,760
to make the whole process a lot easier. Create, forget about record. It's just a button that's

789
01:08:09,760 --> 01:08:16,800
read usually. Create, publish, find your listeners, manage and monetize. And I will say

790
01:08:18,640 --> 01:08:27,440
that although Cast Blaster of course is our vision of the way to create a great podcast and

791
01:08:27,440 --> 01:08:32,960
publish it, we're not arrogant enough to think that we know everything or know how to build

792
01:08:33,040 --> 01:08:39,760
an interface for everybody. What I'm really excited about is that we'll actually be publishing an API.

793
01:08:39,760 --> 01:08:44,560
Well, that's another part of our strategy, what role does software play?

794
01:08:44,560 --> 01:08:51,120
Yeah, let me just explain API. That means that if you make your own Cast Blaster or you have

795
01:08:51,120 --> 01:08:58,480
a different tool that you like using for recording and or creating, you'll be able to hook that

796
01:08:58,480 --> 01:09:04,400
right into the podshow.com, just hit the red button at the time, the podshow.com interface.

797
01:09:05,920 --> 01:09:08,880
Cool. Yeah, that's very cool. Are you going to turn the TV now?

798
01:09:08,880 --> 01:09:10,560
No, just I want to see the last minute of what we're doing.

799
01:09:10,560 --> 01:09:11,120
Oh man, you're horrible.

800
01:09:11,120 --> 01:09:13,920
You're talking about technology. I don't know anything.

801
01:09:14,960 --> 01:09:20,480
Well, it's funny because that's the stuff that we, I have an idea about how

802
01:09:21,600 --> 01:09:24,880
this Cast Blaster should work and then I'll send you the beta and you go,

803
01:09:24,880 --> 01:09:28,720
oh, that's not the way it should be at all. You have it, well, but that's okay.

804
01:09:28,720 --> 01:09:30,640
I'm not a user. I'm a bruiser.

805
01:09:30,640 --> 01:09:38,080
But there's no right and wrong in that. So that's a real important part of our overall strategy,

806
01:09:38,080 --> 01:09:45,040
is we want to foster the developer community because there's tons of recording tools out there,

807
01:09:45,040 --> 01:09:57,840
just tons. And with a little bit of extra code, you could really delight your users who you already

808
01:09:57,840 --> 01:10:01,040
have who may be paying 29 bucks for this tool that you've made.

809
01:10:01,520 --> 01:10:12,160
So on the software part of our strategy, we sort of have written the importance of the API.

810
01:10:12,960 --> 01:10:15,440
That's, I think, that's going to be real important.

811
01:10:15,440 --> 01:10:19,440
And the blend of open source and internally developed solutions.

812
01:10:19,440 --> 01:10:20,000
Yes.

813
01:10:20,000 --> 01:10:26,400
So we want to continue to embrace the open source community and we want to,

814
01:10:28,560 --> 01:10:32,160
for the, we have to do some development on our own because it's the only way for us to

815
01:10:32,160 --> 01:10:37,360
execute our vision. But when we release our vision, it shouldn't be our vision anymore.

816
01:10:37,360 --> 01:10:37,760
Right.

817
01:10:37,760 --> 01:10:39,600
If we say here's a picture of what we think it should be,

818
01:10:40,560 --> 01:10:44,720
have at it. Here are the APIs. And we all need to be doing things like this.

819
01:10:44,720 --> 01:10:47,760
We talked to a lot of the guys out there that are developing. There's some great stuff.

820
01:10:49,280 --> 01:10:55,280
And, you know, it's just, it's just, you know, we have to be able to execute our vision.

821
01:10:57,360 --> 01:10:57,920
Marketers.

822
01:10:59,600 --> 01:10:59,920
Okay.

823
01:11:00,560 --> 01:11:01,280
We're almost there.

824
01:11:02,320 --> 01:11:02,640
You know.

825
01:11:03,840 --> 01:11:05,760
Then I want to make it some damn announcements.

826
01:11:05,760 --> 01:11:10,320
Okay. When you, when you go to the heat game, right?

827
01:11:10,320 --> 01:11:10,720
Yeah.

828
01:11:10,720 --> 01:11:11,920
And they announced the players.

829
01:11:12,960 --> 01:11:13,280
Yeah.

830
01:11:13,280 --> 01:11:16,480
At the beginning of the game, when they announced the players,

831
01:11:17,440 --> 01:11:21,760
the announcement of the players is brought to you by Florida Power and Electric.

832
01:11:21,760 --> 01:11:22,080
Right.

833
01:11:22,080 --> 01:11:28,160
No one's angered by that. As a matter of fact, they, your Miami heat and they blow up these

834
01:11:28,160 --> 01:11:33,120
flash pots, you know, and it's, you know, brought to you by Florida Power and Electric.

835
01:11:33,120 --> 01:11:37,600
And everybody knows it because they've heard it every single friggin' heat game, right?

836
01:11:38,400 --> 01:11:42,960
They love it. They understand that the show that they got was partially paid for by their ticket

837
01:11:42,960 --> 01:11:48,080
and the sponsorship of these people. All right. Podcasting. Our podcast, Superstars,

838
01:11:48,080 --> 01:11:52,480
and other people should be brought to you by some people. It helps create a flow of cap,

839
01:11:52,480 --> 01:11:57,920
capital into the community and through the community into creating more listeners and

840
01:11:57,920 --> 01:12:02,640
delivering our plan. Unless all of the people in the community want to send in money for

841
01:12:02,640 --> 01:12:07,200
us to go buy listeners because they're called customers and their customer acquisition costs

842
01:12:07,200 --> 01:12:13,360
associated with it, then we need to go get them and we need to build better infrastructure and

843
01:12:13,360 --> 01:12:18,720
all of that stuff requires capital investment. So marketers are our friends.

844
01:12:19,440 --> 01:12:24,560
Now, we could try to make everything subscription based and I think we're going to find out.

845
01:12:25,680 --> 01:12:30,080
I think we're going to find out that some of our content will eventually be

846
01:12:30,080 --> 01:12:33,600
subscription based, paid subscription based, but it's going to be very unique content

847
01:12:33,600 --> 01:12:37,680
with a very unique purpose. It really doesn't deserve to be marketed in a traditional way.

848
01:12:38,400 --> 01:12:44,640
For the rest of us, what's really important is that we find some traditional ways to include

849
01:12:44,640 --> 01:12:48,960
marketing and some clever ways to include marketing. So one is that fortunately, again,

850
01:12:48,960 --> 01:12:54,800
for Brian, we have already developed software over the years that has distributed

851
01:12:55,840 --> 01:12:59,360
advertising that can be included in other people's third party content.

852
01:12:59,360 --> 01:13:02,800
We're just going to take that engine, dress it up and make it a lot nicer and smoother

853
01:13:02,800 --> 01:13:07,600
so that people can put fun content around or in their podcasts. It really depends on the type

854
01:13:07,600 --> 01:13:15,520
of format of the show. Which is, of course, the thing that to me is very exciting is finally

855
01:13:15,520 --> 01:13:22,560
we have the opportunity, we're not constrained by the typical broadcast paradigm of shouting

856
01:13:22,560 --> 01:13:27,040
something really loudly in 15 seconds and making sure that it's in your face, in your face,

857
01:13:27,040 --> 01:13:32,240
in your face, in your face. We can go back to something that happened a long time ago,

858
01:13:32,240 --> 01:13:39,200
is we can make the commercials interesting, humorous, fun. We can be completely creative,

859
01:13:39,200 --> 01:13:46,160
not locked into time. I saw a, John Cleese has done a commercial, which is online. I think I

860
01:13:46,160 --> 01:13:51,200
sent you the link for live update. It's a backup software company. And it's not a third, it's

861
01:13:51,280 --> 01:13:56,880
six minutes, but it's fucking hilarious. And it's acting and it's just, it's really,

862
01:13:56,880 --> 01:14:03,920
really well done. And it's meant for a particular type of audience, for guys who buy backup systems.

863
01:14:03,920 --> 01:14:09,120
And it's very, very well done. And I think it hits home. And that's the kind of stuff that gets me

864
01:14:09,120 --> 01:14:18,320
really, really pumping. So we take it upon ourselves to create as much content for

865
01:14:21,760 --> 01:14:25,920
marketers, as many tools and approaches for marketers as we have for the other two

866
01:14:25,920 --> 01:14:30,560
categories, listeners and producers. We created a concept called the target cast.

867
01:14:31,120 --> 01:14:36,080
And the target cast is, we're not going to delve into it tactically, but it enables

868
01:14:36,720 --> 01:14:43,440
sponsors to engage groups of podcasts on different levels with different techniques.

869
01:14:43,440 --> 01:14:49,440
So one group may just have traditional radio type bumpers or billboards, you know,

870
01:14:49,440 --> 01:14:55,040
the lads in the beginning or the end. Another group may insert some advertising in the

871
01:14:55,040 --> 01:15:00,000
center, somewhere in the middle, like an interstitial. A third group might be, you know,

872
01:15:00,000 --> 01:15:06,160
sponsored where a product is endorsed or talked about by one of the show hosts.

873
01:15:06,160 --> 01:15:11,280
And a center group might be more like this John Cleese, where you have a custom made podcast

874
01:15:11,280 --> 01:15:14,480
that self announces a marketing podcast that delves really deep.

875
01:15:14,480 --> 01:15:20,240
Okay. Well, so this is very much like the Paris Hilton promotion, where you'll be

876
01:15:20,240 --> 01:15:26,080
hearing commercials. You'll hear us talk about the Paris Hilton podcast,

877
01:15:26,960 --> 01:15:30,320
pointing you to a place to subscribe at podcastally.com.

878
01:15:30,320 --> 01:15:35,360
And then the actual, Paris's actual podcast is promoting her movie.

879
01:15:36,400 --> 01:15:40,000
And think about what has to happen there. Somebody has to go coordinate with Warner

880
01:15:40,000 --> 01:15:44,320
Brothers. He doesn't want to go out and buy, you know, can't go out and buy 50 little

881
01:15:44,320 --> 01:15:47,520
sponsorships on 50 sites. They don't have the bandwidth. They don't have the time to do that.

882
01:15:47,520 --> 01:15:51,840
They don't know what they're getting. They don't have any, no idea of what's going to happen.

883
01:15:51,840 --> 01:15:58,720
So they need some sort of mechanism, you know, some sort of mechanism to bring the whole thing

884
01:15:58,720 --> 01:16:05,440
together and, and to plan a full engaged, you know, if we have a universe of millions of

885
01:16:05,440 --> 01:16:10,080
millions of listeners, well, maybe only hundreds of thousands are listening to a certain type of

886
01:16:10,080 --> 01:16:13,440
programming. We need to be able to bring them all together to create a big enough audience

887
01:16:13,440 --> 01:16:17,440
to attract a high quality sponsor. So I think we've done that in target casting.

888
01:16:17,440 --> 01:16:23,600
The next thing we need to do is... Should I take notes?

889
01:16:23,600 --> 01:16:27,760
It's going to be even more interesting, which is we're going to be able to let podcasters

890
01:16:29,040 --> 01:16:32,320
tell the world the type of sponsorship they like. Yeah, that's cool.

891
01:16:32,960 --> 01:16:36,400
I've got a petcast and I really would like... Talking to the mic, Rhonda.

892
01:16:36,400 --> 01:16:38,960
I really would like... Sorry, I was looking at Brian because...

893
01:16:38,960 --> 01:16:40,560
You were looking at the game, man. You weren't looking.

894
01:16:40,640 --> 01:16:52,800
By the way. So I got this petcast and I really would like a pet shop or pet food sponsor.

895
01:16:52,800 --> 01:16:59,680
This is, this is such a key, a key point is two things. We want to make sure that people who are

896
01:16:59,680 --> 01:17:04,720
listening to a particular type of podcast that, as we already discussed, you know, people...

897
01:17:04,720 --> 01:17:09,680
Hang on a second. We now interrupt the show for a skinny on sports, roving reporter,

898
01:17:09,760 --> 01:17:13,920
Marta Bloom, who will bring us the update on the Miami game.

899
01:17:13,920 --> 01:17:16,240
Notice I don't even mention the other team. What's the update?

900
01:17:20,400 --> 01:17:22,560
Ah, what is the, it's the New Jersey Nets?

901
01:17:29,520 --> 01:17:32,640
So we're going to, we're going to, we took out, we reached in the pantry.

902
01:17:32,640 --> 01:17:34,480
What did we do? We pulled out a can of what?

903
01:17:34,480 --> 01:17:38,320
We pulled out a can of what?

904
01:17:38,320 --> 01:17:38,800
We'll pass.

905
01:17:38,800 --> 01:17:39,680
Okay, I'll call you back.

906
01:17:39,680 --> 01:17:44,000
All right. Hey, we've got to do something about our mobile studio phone interface.

907
01:17:44,000 --> 01:17:45,280
We've got to get the Blackberry guys.

908
01:17:45,280 --> 01:17:47,040
Sorry about the listening audience.

909
01:17:48,400 --> 01:17:51,680
Okay, no, so this is really key because first of all, I totally believe that,

910
01:17:53,120 --> 01:18:00,480
that, I mean, look, from just from my perspective, if I'm listening to a particular genre of podcast

911
01:18:00,480 --> 01:18:05,360
and there's products and services being advertised in that that have to do with that particular

912
01:18:05,360 --> 01:18:09,040
genre or category, that's what I want. I want to hear that.

913
01:18:09,040 --> 01:18:14,480
But now we actually have a turnaround that we're going to be providing or from the opposite direction

914
01:18:14,480 --> 01:18:18,560
is I have a podcast about X. I want to have these types of,

915
01:18:18,560 --> 01:18:21,440
either I want to sell this type of product through my podcast,

916
01:18:21,440 --> 01:18:25,920
which is, which is one way to do it. Like I sell coffee machines and,

917
01:18:25,920 --> 01:18:30,560
and I river MP3 recorders and notice I say recorders and players,

918
01:18:31,440 --> 01:18:39,200
but also I want to be able to have advertising that is that fits within my podcast.

919
01:18:39,200 --> 01:18:41,520
Yeah, I'm looking, I'm looking for these types of sponsors.

920
01:18:42,400 --> 01:18:44,800
And imagine, you know, we're talking about, I mean,

921
01:18:46,880 --> 01:18:51,760
you were talking earlier about radio having, serving a geographic community,

922
01:18:52,720 --> 01:18:58,160
podcasts serve a psychographic community. So a psychographic community has a certain amount of

923
01:18:58,160 --> 01:19:06,480
needs of interest that transcend geography for that particular need. So it could be, I am,

924
01:19:06,480 --> 01:19:14,000
there could be types of podcasts for how do you buy a great flat screen television.

925
01:19:14,000 --> 01:19:18,640
And that could be hosted by Don and Drew. There's no reason why Don and Drew can't

926
01:19:18,640 --> 01:19:22,160
bring in an expert on that and host a very clever way to how to find them because,

927
01:19:22,160 --> 01:19:24,640
because they're going to go through the same trouble as the average consumer.

928
01:19:25,280 --> 01:19:32,480
And, and, you know, Steve Gilmore can put a panel together to talk about,

929
01:19:32,480 --> 01:19:38,640
you know, the importance of supply chain management and what it really means.

930
01:19:38,640 --> 01:19:45,760
And he can, he can piece together a great panel that, that can review an ECRM system

931
01:19:45,760 --> 01:19:52,880
from Siebel that would be of great interest to 10, 20,000 people and designed specifically for them.

932
01:19:52,880 --> 01:19:56,080
And through marketing and sort of pushing in the right direction.

933
01:19:56,080 --> 01:20:01,520
That'll be real interesting because you want that to be objective.

934
01:20:01,520 --> 01:20:03,840
Right. You want it to be.

935
01:20:03,840 --> 01:20:06,320
We're definitely going to change some rules here in the marketing game.

936
01:20:06,880 --> 01:20:15,440
I mean, to have 10, 5, 4 experts debate about a product or solution that you have in mind,

937
01:20:15,440 --> 01:20:23,920
a car, you know, the quality of a car, season tickets, the value of a certain Broadway play,

938
01:20:23,920 --> 01:20:28,960
what's the coolest play, you know, stuff that's sort of disposable because it has its own timeline

939
01:20:28,960 --> 01:20:31,520
that begets our entire new industry of expertise.

940
01:20:32,880 --> 01:20:38,080
All of these things are, and if you like something, you can get to it through that site.

941
01:20:38,080 --> 01:20:43,040
So that site can become, you know, that, that the show blog can become the trusted source

942
01:20:43,040 --> 01:20:46,720
through the verbal communication of it where we create our own sponsorships.

943
01:20:46,720 --> 01:20:50,880
People say, what's your inventory? You know, how much, what percentage of your inventory of

944
01:20:50,880 --> 01:20:55,440
advertising do you think you can sell? And our answer is, well, you know, our projections

945
01:20:55,440 --> 01:20:59,600
are like, you know, we have to make projections. They're, they're always very conservative,

946
01:20:59,600 --> 01:21:01,680
which they are. But in reality, we can sell 100 percent.

947
01:21:01,680 --> 01:21:02,880
100 percent, of course.

948
01:21:02,880 --> 01:21:08,320
Because we can decide, we collectively can be all of our podcasts as of what they

949
01:21:08,320 --> 01:21:11,600
think is a cool thing to sell. And if they try to sell crap,

950
01:21:11,600 --> 01:21:15,040
the rest of the community is going to be right on it, just like they are any good,

951
01:21:15,040 --> 01:21:22,560
you know, fraud related control place. And then, and we're going to stomp out the crap

952
01:21:22,560 --> 01:21:29,760
and bring up the good. So I really, I really think that the, that the role for marketers,

953
01:21:30,320 --> 01:21:33,120
we're going, I really believe that we're going to have more impact on redefining

954
01:21:33,120 --> 01:21:38,320
marketing than almost anything else. The paradigm of, of unique audio finding its way

955
01:21:38,320 --> 01:21:41,200
to listeners has been around for years. And the other thing I wanted to say

956
01:21:41,760 --> 01:21:46,480
was that there's a tremendous amount of chatter about monetizing blogs. And the

957
01:21:46,480 --> 01:21:54,880
challenge with blogs is that they mimic a, an environment that was never truly monetized. The

958
01:21:54,880 --> 01:22:00,480
sort of narrow publishing environment was never really a commercially monetized environment.

959
01:22:01,040 --> 01:22:07,520
But audio was a heavily commercialized environment. So we're mimicking a model

960
01:22:07,600 --> 01:22:13,680
that has already been proven to be highly commercializable, highly monetizable. So it's

961
01:22:13,680 --> 01:22:19,280
much easier to defend a business model and podcasting than it is in traditional blogging.

962
01:22:20,080 --> 01:22:26,000
Now, if the bloggers of podcasting might be authors who podcast a book, a chapter at a time,

963
01:22:26,000 --> 01:22:33,920
serial. So there are ways to use podcasting to sort of monetize blogging and to bring

964
01:22:33,920 --> 01:22:38,320
life to the weblog community. And so I, it's a very great, it's an excellent interface.

965
01:22:40,000 --> 01:22:43,840
Because there is a difference between your listening mode and your browsing mode.

966
01:22:43,840 --> 01:22:50,320
And I've seen that work time and time again. And my, my favorite is with music,

967
01:22:50,320 --> 01:22:53,200
which is something we haven't talked about. And maybe that's for a different,

968
01:22:53,200 --> 01:22:58,720
a different strategy cast, the concept of our pod safe music network. I'll just say the name

969
01:22:58,720 --> 01:23:06,000
there. Because, you know, we saw it with lascivious bitties, just go to the website and you tell,

970
01:23:06,000 --> 01:23:10,160
you give a website and that's pretty easy to remember bittiesforever.com. And then

971
01:23:10,160 --> 01:23:14,000
when people are in browsing mode, oh yeah, I want to go check out that website or

972
01:23:14,000 --> 01:23:18,720
look at it from my show notes at dailysourcecode.com. You know, your CBS interview,

973
01:23:19,760 --> 01:23:23,680
they, they were driven by you. Totally. I mean, I didn't tell them to go interview the

974
01:23:23,680 --> 01:23:28,160
bitties and they liked them. Yeah. Now they're not signed to a record deal. We'd like to fix

975
01:23:28,160 --> 01:23:32,880
that form, which we'll talk about in a number of other things, but they, they, they're good.

976
01:23:32,880 --> 01:23:38,400
Yeah. And they're unique and there's not a friggin place for them in a major label. No way. Because

977
01:23:38,400 --> 01:23:43,680
the machine would grind them up, but they deserve 100,000 sales or even a platinum record. And,

978
01:23:43,680 --> 01:23:48,080
and there's many versions of that out there. And they, you see them on television, they look

979
01:23:48,080 --> 01:23:52,720
just like any other multi platinum artists. They sound, the few snippets were great.

980
01:23:53,520 --> 01:23:58,480
Uh-oh. Okay. This is the final score? Okay. Final score.

981
01:24:05,520 --> 01:24:05,760
Yeah.

982
01:24:12,160 --> 01:24:15,120
Excellent. Thank you for that report. Signing off now.

983
01:24:18,240 --> 01:24:20,640
Like no one will know the score by the time they listen to this.

984
01:24:21,200 --> 01:24:25,280
Hey, I think she's pretty good reporter. Yes, she's great. You know what? I'm going to try to

985
01:24:25,280 --> 01:24:32,160
meet her and marry her. Good luck. Who would want you? That's true. That's a blind person, maybe.

986
01:24:32,160 --> 01:24:37,440
Okay. That's this. There's that sound. Watch. Okay. You'd marry me if I could make that go

987
01:24:37,440 --> 01:24:42,240
away. That sound right? Immediately. Yeah. Immediately. All right. I know this has

988
01:24:42,240 --> 01:24:48,160
been a really, really long strategy cast and I hope that people have gotten the concept.

989
01:24:48,960 --> 01:24:54,160
So how do we take the concept to reality? Well, we've been working really,

990
01:24:54,160 --> 01:25:00,000
really hard with a number of tactical issues in the past. I'm going to say

991
01:25:01,280 --> 01:25:06,480
half a year almost. Yeah. Yeah. Almost half a year, but certainly from the beginning of the year.

992
01:25:07,360 --> 01:25:12,720
And if you go back to what we said earlier, the first thing we felt we needed to do was

993
01:25:12,800 --> 01:25:19,920
make a real investment in talent because that is what it's about. Isn't that unique already?

994
01:25:21,520 --> 01:25:28,000
Everybody's talked about software and making it easier to record. And I think that says a lot about

995
01:25:28,000 --> 01:25:33,200
what we believe the medium is about by saying that our first real investment is in talent.

996
01:25:33,200 --> 01:25:37,520
There's all kinds of that talent. There's a podcasting talent. There's also the community

997
01:25:37,520 --> 01:25:47,200
organization talent, a website type of talent. Right. So we gave ourselves the task and this is

998
01:25:47,200 --> 01:25:53,680
a part of how do you bring in listeners and we looked at and we listened to

999
01:25:56,160 --> 01:26:02,560
just as many podcasts as possible. And I have to say that really is what I do with most of my life.

1000
01:26:02,560 --> 01:26:07,680
I'm just always listening, listening, listening, listening to anything that's out there.

1001
01:26:07,680 --> 01:26:13,760
Every new podcast that gets listed on iPod.org, I'm listening, trying to figure out what it is,

1002
01:26:13,760 --> 01:26:17,600
where they're going, where they're headed. I try to enter in as much dialogue with as many

1003
01:26:17,600 --> 01:26:26,640
people as possible. We certainly felt that we needed to grab a couple of creative people who,

1004
01:26:27,600 --> 01:26:35,040
man, you are so busy. Go ahead. A couple of creative people that we could help

1005
01:26:37,040 --> 01:26:43,440
build their audience. And every single person that we spoke to said,

1006
01:26:44,320 --> 01:26:50,800
I would love to do this full time. I'd love to quit my day job. I'd love to be doing this.

1007
01:26:50,880 --> 01:26:57,600
This is, I have a total passion for it, but how do I get over that hurdle?

1008
01:26:58,480 --> 01:27:05,920
And that's where we sat down and we said, okay, we basically have to get people going.

1009
01:27:05,920 --> 01:27:14,720
What we didn't want to do is buy shows. And there's just no way that I want to be responsible

1010
01:27:14,720 --> 01:27:21,120
for someone's show. I want to be responsible for helping someone's creativity and helping them

1011
01:27:24,400 --> 01:27:30,720
build what they're already doing. And of course, with any advice that can go along with that,

1012
01:27:31,280 --> 01:27:37,280
we don't want any creative control over what people are doing. Not interested in that because

1013
01:27:37,280 --> 01:27:41,680
that's what makes podcasting so beautiful is that you can wake up one day and say,

1014
01:27:41,680 --> 01:27:46,320
today's show is going to be an hour and a half, which is what this show is,

1015
01:27:48,400 --> 01:27:51,360
where I'm going to run up and down elevators or whatever.

1016
01:27:52,720 --> 01:27:59,680
So we went out and we saw, based upon a number of criteria, one, people who we thought would have

1017
01:28:01,200 --> 01:28:04,880
a number of built an audience that they've already created an audience.

1018
01:28:04,880 --> 01:28:07,280
They've demonstrated their ability to attract an audience.

1019
01:28:07,280 --> 01:28:14,400
Yes. We also were looking for categories, I guess that would be fair to say.

1020
01:28:15,280 --> 01:28:19,200
We felt that a couple of different types of categories would be interesting to have.

1021
01:28:19,840 --> 01:28:30,080
And we found them and we spent quite a while actually putting together the right type of

1022
01:28:30,080 --> 01:28:35,840
agreement, which really resulted in us creating, what is it, five, six?

1023
01:28:35,840 --> 01:28:37,600
Maybe six, maybe seven.

1024
01:28:37,600 --> 01:28:46,080
Production companies. Production companies with podcasters who need to...

1025
01:28:48,160 --> 01:28:52,880
I think people that we thought could be the vanguard. They're not the best, not the worst,

1026
01:28:52,880 --> 01:28:57,520
but really were great, not only great podcasters, but great spokespeople for the community,

1027
01:28:58,160 --> 01:29:02,800
that if you were to sample them, their stories are great, they're great people.

1028
01:29:03,440 --> 01:29:04,080
Yes.

1029
01:29:04,080 --> 01:29:08,960
They also trusted us, trusted in us, our story, and they're the vanguard.

1030
01:29:08,960 --> 01:29:15,600
And I think that's a great name for them. It's like, okay, it's not about being the first,

1031
01:29:15,600 --> 01:29:16,800
it's not about being the last.

1032
01:29:16,800 --> 01:29:17,760
Or being the biggest.

1033
01:29:17,760 --> 01:29:22,800
Or the biggest. It's just about being special and some unique way that you provide insight.

1034
01:29:22,800 --> 01:29:27,520
And there's many, many more. We hope we'll seek us out and join our family in that way

1035
01:29:27,520 --> 01:29:28,800
and hope that we can enable...

1036
01:29:28,800 --> 01:29:30,240
You want to get the door for me, right? Thanks.

1037
01:29:30,400 --> 01:29:36,480
We hope that we can enable them. So I think the vanguard. It's a vanguard.

1038
01:29:36,480 --> 01:29:41,120
And a frontier, you know, founding frontier, memory type thing.

1039
01:29:41,920 --> 01:29:46,960
And I think that we... We also talked to a couple that after we talked to him,

1040
01:29:46,960 --> 01:29:47,760
it didn't make sense.

1041
01:29:48,880 --> 01:29:49,200
Right?

1042
01:29:49,200 --> 01:29:49,840
Hi, Marta.

1043
01:29:49,840 --> 01:29:50,400
Hi, Marta.

1044
01:29:50,400 --> 01:29:50,800
How are you?

1045
01:29:50,800 --> 01:29:52,320
Let me just kiss your wife for a second.

1046
01:29:52,320 --> 01:29:52,880
Yeah, just...

1047
01:29:52,880 --> 01:29:54,720
Hello, congratulations on the heat.

1048
01:29:55,440 --> 01:29:55,760
Thank you.

1049
01:29:55,760 --> 01:29:57,040
Three. There you go.

1050
01:29:57,040 --> 01:29:57,680
Hello, darling.

1051
01:29:57,680 --> 01:29:58,320
This way over here?

1052
01:29:58,320 --> 01:29:58,800
Yeah.

1053
01:29:58,800 --> 01:30:00,400
Okay. It's getting kind of cozy in here.

1054
01:30:00,400 --> 01:30:01,120
Yeah, it's nice of you.

1055
01:30:01,120 --> 01:30:03,200
We're just winding... We're almost at the climax.

1056
01:30:03,200 --> 01:30:03,760
Yes, it will.

1057
01:30:05,440 --> 01:30:05,840
All right.

1058
01:30:07,280 --> 01:30:07,600
Okay.

1059
01:30:09,680 --> 01:30:11,680
So I think we found this vanguard.

1060
01:30:11,680 --> 01:30:14,480
And like I said, I don't think it was like everybody that we

1061
01:30:16,160 --> 01:30:17,680
talked to made sense after we talked to him.

1062
01:30:17,680 --> 01:30:19,760
And I think we didn't make sense to everybody we talked to.

1063
01:30:19,760 --> 01:30:21,600
Yeah, some of them... Some people said,

1064
01:30:21,600 --> 01:30:22,560
yeah, this is really great.

1065
01:30:22,560 --> 01:30:25,680
But you know, I don't want to do it that way.

1066
01:30:25,680 --> 01:30:27,600
Or I want to do some stuff on my own.

1067
01:30:27,600 --> 01:30:30,960
And so you're right.

1068
01:30:30,960 --> 01:30:32,400
It is really people that...

1069
01:30:33,360 --> 01:30:34,400
We didn't go to anyone and say,

1070
01:30:34,400 --> 01:30:35,360
all right, here's your offer.

1071
01:30:35,360 --> 01:30:36,080
You know, take it or leave it.

1072
01:30:36,080 --> 01:30:38,320
And I said, here's our story.

1073
01:30:38,320 --> 01:30:39,520
Here's our thoughts.

1074
01:30:39,520 --> 01:30:40,320
Here's our ideas.

1075
01:30:40,320 --> 01:30:40,800
Yeah.

1076
01:30:40,800 --> 01:30:41,760
And here's the plans.

1077
01:30:41,760 --> 01:30:43,200
Here's what we think we can take it.

1078
01:30:43,200 --> 01:30:44,400
And every single one of these people

1079
01:30:45,200 --> 01:30:47,440
really are entrepreneurs in their own right,

1080
01:30:47,440 --> 01:30:49,680
whether they're entrepreneurs or not.

1081
01:30:49,680 --> 01:30:51,360
Like I call them artist-preneurs.

1082
01:30:51,360 --> 01:30:52,240
Artist-preneurs.

1083
01:30:52,240 --> 01:30:56,160
Okay. So in random...

1084
01:30:57,120 --> 01:30:57,840
Random order.

1085
01:30:58,480 --> 01:30:58,800
Okay.

1086
01:31:00,320 --> 01:31:01,920
Just whatever comes first.

1087
01:31:03,440 --> 01:31:08,640
We are very happy and proud to have the Dawn and Drew show.

1088
01:31:08,640 --> 01:31:09,520
The Dawn and Drew show.

1089
01:31:09,520 --> 01:31:10,800
Both Dawn and Drew.

1090
01:31:10,800 --> 01:31:11,600
Dawn and Drew.

1091
01:31:12,880 --> 01:31:14,560
And I would say, who else?

1092
01:31:14,560 --> 01:31:15,440
I'm going to let you introduce

1093
01:31:15,440 --> 01:31:17,360
because I think you're the pod.

1094
01:31:17,360 --> 01:31:19,280
Well, I'm trying to think of...

1095
01:31:19,280 --> 01:31:21,520
If I should say a little bit about everybody.

1096
01:31:22,400 --> 01:31:25,920
But Dawn and Drew, well, they had me from day one.

1097
01:31:26,400 --> 01:31:30,000
You know, I just love what I hear

1098
01:31:30,000 --> 01:31:32,160
when those two are talking to each other.

1099
01:31:32,160 --> 01:31:33,600
That is the epitome of...

1100
01:31:36,320 --> 01:31:39,040
When you have a husband and wife talking to each other

1101
01:31:39,840 --> 01:31:41,920
and you can tell that they're husband and wife

1102
01:31:41,920 --> 01:31:42,880
and they love each other.

1103
01:31:42,880 --> 01:31:46,640
That is something that is just so incredibly beautiful.

1104
01:31:47,520 --> 01:31:50,880
And you know, add to that that they're funny,

1105
01:31:51,520 --> 01:31:55,280
very creative and have just struck a nerve

1106
01:31:55,280 --> 01:31:57,840
which is unbelievable if you see

1107
01:31:57,840 --> 01:32:00,000
how dedicated their audience is.

1108
01:32:01,040 --> 01:32:03,280
So we're very, very proud to have

1109
01:32:03,280 --> 01:32:05,840
Dawn and Drew in the pod show family.

1110
01:32:05,840 --> 01:32:08,720
And doing, I think, more for us than just the show.

1111
01:32:08,720 --> 01:32:10,480
I mean, it's going to be great to see

1112
01:32:10,480 --> 01:32:13,200
both of them excel in their own areas.

1113
01:32:13,200 --> 01:32:14,160
And they're already coming up

1114
01:32:14,160 --> 01:32:17,360
with some incredible ideas for the whole family of folk.

1115
01:32:18,000 --> 01:32:22,640
And again, there's a production company that is now...

1116
01:32:22,640 --> 01:32:23,760
Do they have a name for it?

1117
01:32:23,760 --> 01:32:25,200
Is it the Dawn and Drew...

1118
01:32:25,200 --> 01:32:25,920
Hey, we'll let them...

1119
01:32:25,920 --> 01:32:26,960
Dawn and Drew Wacky Show?

1120
01:32:28,000 --> 01:32:28,800
We'll let them, sir.

1121
01:32:28,800 --> 01:32:30,880
So they're going to be coming up with more.

1122
01:32:30,880 --> 01:32:31,440
With more...

1123
01:32:32,640 --> 01:32:34,640
More stuff.

1124
01:32:34,640 --> 01:32:36,560
I think they'll come up with things that will be

1125
01:32:37,120 --> 01:32:39,360
used by all of the podcasters.

1126
01:32:39,360 --> 01:32:40,480
Yes, I agree.

1127
01:32:40,480 --> 01:32:42,160
And that's, you know, something we didn't spend a lot of time

1128
01:32:42,160 --> 01:32:43,440
talking about tonight, which is how

1129
01:32:44,160 --> 01:32:46,000
to play all, play interplay,

1130
01:32:46,000 --> 01:32:47,200
like in the old days of radio

1131
01:32:47,200 --> 01:32:48,720
where one jock would talk about another

1132
01:32:48,720 --> 01:32:50,400
and a guy would have a great idea.

1133
01:32:50,400 --> 01:32:52,240
Oh yeah, well I had that with Dawn from day one.

1134
01:32:52,240 --> 01:32:53,920
Yeah, you're a troublemaker.

1135
01:32:55,920 --> 01:32:57,440
Stay on the West Coast for a second.

1136
01:32:58,240 --> 01:33:00,000
A guy who we met at...

1137
01:33:01,040 --> 01:33:02,400
Was it BloggerCon, I think?

1138
01:33:02,960 --> 01:33:03,440
Originally.

1139
01:33:03,440 --> 01:33:03,920
Yeah.

1140
01:33:03,920 --> 01:33:07,040
Originally at BloggerCon out in San Francisco.

1141
01:33:08,240 --> 01:33:10,240
Rock and Roll Geek, Michael Butler.

1142
01:33:12,080 --> 01:33:13,360
So here's a guy who

1143
01:33:16,960 --> 01:33:21,680
he, to me, epitomizes the introvert person

1144
01:33:21,680 --> 01:33:24,400
because all bass players are introverts, basically,

1145
01:33:24,960 --> 01:33:31,040
who totally turns into this enthralling guy

1146
01:33:31,040 --> 01:33:32,880
you just live along with his life.

1147
01:33:32,880 --> 01:33:35,840
His shows are so diverse

1148
01:33:35,840 --> 01:33:37,680
from being on the road with him,

1149
01:33:37,680 --> 01:33:38,960
to boating with Butler,

1150
01:33:38,960 --> 01:33:40,880
to going into strip joints with him,

1151
01:33:41,760 --> 01:33:43,200
but really living the rock...

1152
01:33:43,200 --> 01:33:43,760
He's...

1153
01:33:43,760 --> 01:33:45,040
Yes, he's a rock and roll...

1154
01:33:46,000 --> 01:33:46,880
He's a rock and roller,

1155
01:33:46,880 --> 01:33:48,800
but at the same time he has,

1156
01:33:48,800 --> 01:33:50,960
you know, his 14-year-old daughter Martina.

1157
01:33:50,960 --> 01:33:52,480
He's a people's rock and roller.

1158
01:33:52,480 --> 01:33:53,920
Totally, totally.

1159
01:33:53,920 --> 01:33:54,640
He's a strong love, man.

1160
01:33:54,640 --> 01:33:55,200
He's a bass player.

1161
01:33:55,200 --> 01:33:56,160
He's a strong love.

1162
01:33:56,160 --> 01:34:00,880
And I love living his life through him vicariously.

1163
01:34:02,960 --> 01:34:05,520
And he has, as a musician,

1164
01:34:05,520 --> 01:34:09,120
he has so many incredibly cool ideas,

1165
01:34:09,120 --> 01:34:11,760
which will all take effort and funding,

1166
01:34:11,760 --> 01:34:14,240
and we're really going to work hard with him

1167
01:34:15,120 --> 01:34:18,160
as it comes to what we can do with music in podcasting.

1168
01:34:18,160 --> 01:34:21,280
And, you know, as you start with those two,

1169
01:34:21,920 --> 01:34:25,040
there's no reason for a person who likes a Don and Drew show

1170
01:34:25,040 --> 01:34:26,560
to dig Michael Butler's show,

1171
01:34:26,560 --> 01:34:27,200
but there is.

1172
01:34:27,920 --> 01:34:30,480
And people might not even know

1173
01:34:30,480 --> 01:34:33,760
to ask for rock and roll geek and Don and Drew.

1174
01:34:33,760 --> 01:34:35,680
So we have to figure out a way,

1175
01:34:35,680 --> 01:34:38,160
like when we're running around introducing podcasting,

1176
01:34:38,160 --> 01:34:40,080
you know, we'll put up a piece of those two shows

1177
01:34:40,080 --> 01:34:43,760
and people you would never expect to subscribe to them

1178
01:34:44,480 --> 01:34:45,200
enthralled.

1179
01:34:45,200 --> 01:34:45,760
Yes.

1180
01:34:45,760 --> 01:34:47,520
And so it's great.

1181
01:34:48,560 --> 01:34:50,720
It's once again back to getting that stuff

1182
01:34:50,720 --> 01:34:53,360
into the ears of the new audience.

1183
01:34:53,360 --> 01:34:55,840
And I also made a commitment very early on to Michael.

1184
01:34:55,840 --> 01:34:58,720
I said, I'm going to make sure you get that case of Heineken.

1185
01:34:58,720 --> 01:34:59,520
Case of Heineken.

1186
01:35:00,880 --> 01:35:02,000
That's all he ever wanted.

1187
01:35:02,000 --> 01:35:05,120
So we're really going to over deliver on that one.

1188
01:35:09,520 --> 01:35:10,560
When we were in Miami,

1189
01:35:12,320 --> 01:35:15,440
we had an interesting series of events

1190
01:35:15,440 --> 01:35:19,280
with Madge Weinstein and as I

1191
01:35:21,360 --> 01:35:24,720
delved a little bit deeper into the person

1192
01:35:25,520 --> 01:35:28,960
who is or is behind Madge Weinstein,

1193
01:35:28,960 --> 01:35:30,880
I that I haven't quite figured out yet.

1194
01:35:30,880 --> 01:35:31,200
Inside.

1195
01:35:32,000 --> 01:35:33,920
Inside of Madge Weinstein,

1196
01:35:33,920 --> 01:35:38,960
we found an incredibly talented performer

1197
01:35:39,600 --> 01:35:44,320
who has been building on this persona

1198
01:35:44,320 --> 01:35:46,000
for many, many years.

1199
01:35:46,000 --> 01:35:49,840
And has just been video blogging,

1200
01:35:49,840 --> 01:35:51,920
has been doing web blogs,

1201
01:35:51,920 --> 01:35:54,160
and is so incredibly excited about

1202
01:35:55,120 --> 01:35:58,800
finally finding his voice, building his audience,

1203
01:35:58,800 --> 01:36:00,880
and bringing an entire community

1204
01:36:00,880 --> 01:36:04,240
which has been so underserved in radio.

1205
01:36:06,240 --> 01:36:08,000
And not just talking about Chicago.

1206
01:36:08,960 --> 01:36:14,720
But mind boggling in the diversity

1207
01:36:14,720 --> 01:36:21,680
of what yeast radio brings from gay and lesbian issues

1208
01:36:21,680 --> 01:36:28,640
to politics to death to just what the hell can I do

1209
01:36:28,640 --> 01:36:29,600
to have fun.

1210
01:36:29,600 --> 01:36:31,840
And of course, as we all know,

1211
01:36:31,840 --> 01:36:35,280
vaginal yeast is an incredibly important issue.

1212
01:36:35,280 --> 01:36:36,240
I haven't had dinner yet,

1213
01:36:36,320 --> 01:36:37,600
but I appreciate you being there.

1214
01:36:39,760 --> 01:36:40,880
So Richard Bluestine,

1215
01:36:40,880 --> 01:36:41,280
Richard.

1216
01:36:43,040 --> 01:36:46,560
Who produces yeast radio,

1217
01:36:46,560 --> 01:36:48,560
and now the new yeast, too.

1218
01:36:48,560 --> 01:36:50,800
This is a great example of a guy who

1219
01:36:52,000 --> 01:36:54,800
is a true talent and multimedia talent.

1220
01:36:54,800 --> 01:36:57,280
And he has a characterization.

1221
01:36:57,280 --> 01:36:59,280
Maybe it's a revelation of himself

1222
01:36:59,280 --> 01:37:00,560
and different character,

1223
01:37:00,560 --> 01:37:02,720
but it became so popular.

1224
01:37:02,720 --> 01:37:04,240
It was a microcosm of what happened

1225
01:37:04,240 --> 01:37:05,760
to podcast podcasting.

1226
01:37:05,760 --> 01:37:07,840
It became so popular in the Chicago area

1227
01:37:07,840 --> 01:37:09,600
that people line up to see this character.

1228
01:37:09,600 --> 01:37:11,200
I mean, he's a legend in that area.

1229
01:37:11,200 --> 01:37:12,800
And what he was missing was a vehicle.

1230
01:37:12,800 --> 01:37:13,440
Yes.

1231
01:37:13,440 --> 01:37:14,400
Proving his talent.

1232
01:37:14,400 --> 01:37:15,440
He'd proven his reach.

1233
01:37:16,080 --> 01:37:18,160
Like many traditional famous people

1234
01:37:18,160 --> 01:37:19,120
that you and I have met,

1235
01:37:19,120 --> 01:37:20,640
very, very shy and introverted,

1236
01:37:20,640 --> 01:37:21,520
sort of on the outside.

1237
01:37:21,520 --> 01:37:22,640
But when he gets into character,

1238
01:37:22,640 --> 01:37:24,960
it's no different than a musician,

1239
01:37:24,960 --> 01:37:26,880
shy and introverted when they get on stage,

1240
01:37:26,880 --> 01:37:28,320
or an actor that can only come alive

1241
01:37:28,320 --> 01:37:29,280
when they play a role.

1242
01:37:29,280 --> 01:37:30,000
Yeah.

1243
01:37:30,000 --> 01:37:31,200
He's really, really talented.

1244
01:37:31,760 --> 01:37:33,120
He's got, I mean,

1245
01:37:33,120 --> 01:37:34,880
we can't keep up with the program idea

1246
01:37:34,960 --> 01:37:36,160
that he has in his production company

1247
01:37:36,160 --> 01:37:38,720
where we're struggling just to keep up with him.

1248
01:37:38,720 --> 01:37:39,760
So I think you're going to see

1249
01:37:39,760 --> 01:37:41,360
a lot of very interesting things.

1250
01:37:41,360 --> 01:37:43,440
Plus, he's a great community memory.

1251
01:37:43,440 --> 01:37:45,040
He jumped in on the directory

1252
01:37:45,040 --> 01:37:46,720
and opened a note of his own.

1253
01:37:46,720 --> 01:37:48,800
And he understands his community.

1254
01:37:48,800 --> 01:37:51,280
And he's a technologist.

1255
01:37:51,280 --> 01:37:52,160
He's a technologist.

1256
01:37:52,160 --> 01:37:54,160
And he's got a great voice.

1257
01:37:54,160 --> 01:37:55,760
I mean, he says really clever stuff.

1258
01:37:55,760 --> 01:37:58,640
I think he's going to spawn a whole genre himself.

1259
01:37:58,640 --> 01:37:59,200
I hope so.

1260
01:37:59,200 --> 01:38:01,680
Well, for me, that's, you know,

1261
01:38:01,680 --> 01:38:03,280
Madge is the new Howard Stern.

1262
01:38:03,280 --> 01:38:04,880
That's just my personal...

1263
01:38:04,880 --> 01:38:05,360
Indrag.

1264
01:38:07,440 --> 01:38:09,200
Probably the only person that probably looks better

1265
01:38:09,200 --> 01:38:10,800
in drag than he looks in real life.

1266
01:38:10,800 --> 01:38:11,040
True.

1267
01:38:14,960 --> 01:38:16,320
I'm not a big sports fan.

1268
01:38:17,600 --> 01:38:23,360
I mean, my background in sports

1269
01:38:23,360 --> 01:38:26,320
was I was in the National Championships fencing

1270
01:38:26,960 --> 01:38:29,200
in the Netherlands, and I actually did pretty well.

1271
01:38:29,200 --> 01:38:30,560
You built a fence around an entire house, right?

1272
01:38:30,560 --> 01:38:30,960
Thank you.

1273
01:38:31,920 --> 01:38:36,000
But I stumbled across these two guys

1274
01:38:36,000 --> 01:38:38,720
who were just doing this show,

1275
01:38:40,160 --> 01:38:42,720
which they call the fastest 10 minutes on your iPod.

1276
01:38:43,520 --> 01:38:45,840
And to me, it was like, wait a minute.

1277
01:38:46,560 --> 01:38:48,320
All of a sudden, I couldn't have a conversation

1278
01:38:48,320 --> 01:38:49,520
with other people about sports.

1279
01:38:49,520 --> 01:38:50,400
You know, the other day, you said,

1280
01:38:50,400 --> 01:38:52,880
did you see that shot Tiger Woods made on the 16th?

1281
01:38:52,880 --> 01:38:54,000
I said, yes, the 16th hole.

1282
01:38:54,000 --> 01:38:55,920
Of course, I saw the bull roll right up

1283
01:38:55,920 --> 01:38:57,840
and then finally drop in.

1284
01:38:57,840 --> 01:38:59,920
And it was the perfect Nike commercial.

1285
01:39:00,560 --> 01:39:01,440
I didn't see that.

1286
01:39:02,480 --> 01:39:06,240
I was just using my cocktail support staff,

1287
01:39:06,240 --> 01:39:08,240
which is the skinny on sports.

1288
01:39:08,240 --> 01:39:12,160
So you have Andy and Matt who were up in Canada.

1289
01:39:12,800 --> 01:39:14,800
Which I love the fact that these guys are,

1290
01:39:15,600 --> 01:39:18,640
isn't sports nutty as any pair of rednecks

1291
01:39:18,640 --> 01:39:21,760
that I would know from my area, but they're Canadian.

1292
01:39:23,120 --> 01:39:25,520
Which is totally going to open up the world to a lot of...

1293
01:39:26,640 --> 01:39:28,000
There's a lot going on in Canada,

1294
01:39:28,000 --> 01:39:29,360
actually, with podcasting.

1295
01:39:29,920 --> 01:39:30,640
No.

1296
01:39:30,640 --> 01:39:31,440
You miss sports.

1297
01:39:31,440 --> 01:39:32,560
No, no, no, no, no.

1298
01:39:33,440 --> 01:39:34,640
Don't they play hockey up there?

1299
01:39:34,640 --> 01:39:35,280
What is that?

1300
01:39:35,280 --> 01:39:35,600
Yeah.

1301
01:39:37,520 --> 01:39:42,000
And so again, two guys who have so many ideas

1302
01:39:42,000 --> 01:39:45,200
and they did their award show,

1303
01:39:45,200 --> 01:39:46,480
which I thought was very cool.

1304
01:39:46,480 --> 01:39:48,560
A great example of how you can bring together

1305
01:39:48,560 --> 01:39:51,760
other podcasters and involve them

1306
01:39:51,760 --> 01:39:56,400
really, really enjoyed what they've been doing so far.

1307
01:39:56,400 --> 01:39:58,160
And we're going to give them

1308
01:39:58,160 --> 01:40:00,400
the capability now to kick it up a level.

1309
01:40:00,400 --> 01:40:01,920
You know, they've expanded, right?

1310
01:40:01,920 --> 01:40:02,160
Yes.

1311
01:40:02,160 --> 01:40:04,160
They're also covering gaming,

1312
01:40:04,160 --> 01:40:05,280
like online gaming.

1313
01:40:05,280 --> 01:40:07,360
And Nintendo is a little bit of a sponsor for them

1314
01:40:07,360 --> 01:40:08,960
and they're getting some neat stuff going on.

1315
01:40:08,960 --> 01:40:09,280
Yeah.

1316
01:40:09,280 --> 01:40:11,760
But also they'll be able to create more shows

1317
01:40:11,760 --> 01:40:14,480
because they really only could do one a week.

1318
01:40:14,480 --> 01:40:17,280
And so we've enabled them effectively

1319
01:40:17,280 --> 01:40:18,880
to kick that up a notch.

1320
01:40:18,880 --> 01:40:20,480
So that's very exciting.

1321
01:40:22,800 --> 01:40:23,920
How many is that so far?

1322
01:40:25,200 --> 01:40:25,520
Four.

1323
01:40:25,520 --> 01:40:26,720
Yeah, you got...

1324
01:40:26,720 --> 01:40:31,040
Well, the final one is a personal favorite

1325
01:40:31,040 --> 01:40:32,720
because I really got hooked on this show.

1326
01:40:34,400 --> 01:40:36,480
And in fact, it got so bad

1327
01:40:36,480 --> 01:40:38,480
that when this show wasn't on the air

1328
01:40:38,480 --> 01:40:42,080
or when it was delivered late or anything like that

1329
01:40:42,080 --> 01:40:46,560
and it didn't show up on Saturday in my MP3 player,

1330
01:40:46,560 --> 01:40:47,840
I would get really grouchy

1331
01:40:49,120 --> 01:40:51,680
because I needed my weekly fix of the Gilmore Gang.

1332
01:40:52,320 --> 01:40:55,200
Gilmore Gang has been off the air for,

1333
01:40:56,000 --> 01:40:57,680
I'm going to say about two months now

1334
01:40:59,360 --> 01:41:01,840
and we're bringing it back, folks.

1335
01:41:01,840 --> 01:41:03,840
We are bringing the Gilmore Gang back

1336
01:41:05,040 --> 01:41:07,680
and very proud to welcome Steve Gilmore

1337
01:41:07,680 --> 01:41:10,560
to the Pod Show family.

1338
01:41:12,480 --> 01:41:14,000
If you've never heard the Gilmore Gang,

1339
01:41:14,560 --> 01:41:15,440
you need to listen

1340
01:41:16,160 --> 01:41:19,600
and it will be back on very soon

1341
01:41:20,320 --> 01:41:21,600
with an extra edition,

1342
01:41:21,600 --> 01:41:24,320
which will be Gilmore Daily,

1343
01:41:24,400 --> 01:41:28,320
which will be a daily show that Steve is bringing,

1344
01:41:28,320 --> 01:41:29,280
which will be short for him,

1345
01:41:29,280 --> 01:41:30,480
which is also very interesting.

1346
01:41:30,480 --> 01:41:32,880
It's a great example of how the opportunity

1347
01:41:32,880 --> 01:41:34,080
to have your own production company

1348
01:41:34,880 --> 01:41:36,640
opens a person's horizons.

1349
01:41:37,600 --> 01:41:38,720
He just needed an outlet

1350
01:41:38,720 --> 01:41:42,160
and I think that the Gilmore Gang

1351
01:41:42,160 --> 01:41:46,720
is going to be a very, very slick show

1352
01:41:46,720 --> 01:41:49,440
and a very open mic sort of show that he's had

1353
01:41:49,440 --> 01:41:52,240
and the Gilmore Daily is going to be fast-paced, hard-hitting.

1354
01:41:52,240 --> 01:41:53,680
In fact, I want to do...

1355
01:41:53,680 --> 01:41:56,640
If he does the Gilmore Daily show,

1356
01:41:56,640 --> 01:41:59,040
I might want to have some of that in the source code.

1357
01:42:00,320 --> 01:42:02,960
If he has a topic that fits with the source code audience,

1358
01:42:02,960 --> 01:42:03,840
it's going to be great.

1359
01:42:03,840 --> 01:42:04,560
It's going to be awesome.

1360
01:42:07,280 --> 01:42:08,400
And the other thing is that

1361
01:42:10,880 --> 01:42:14,640
giving Steve a broader platform

1362
01:42:14,640 --> 01:42:16,080
to use his voice in different matters,

1363
01:42:16,080 --> 01:42:17,280
he can go to different industries.

1364
01:42:18,160 --> 01:42:20,400
He's also a great collaborator

1365
01:42:20,400 --> 01:42:23,440
and his concept of having these panels

1366
01:42:23,840 --> 01:42:27,680
is echoed in CNN and CNBC and CNN and FN

1367
01:42:27,680 --> 01:42:29,440
and all the television models.

1368
01:42:30,480 --> 01:42:32,160
I think this idea of different panels

1369
01:42:32,160 --> 01:42:33,120
to discuss different things,

1370
01:42:33,120 --> 01:42:34,800
I think he can blow in gadget away.

1371
01:42:34,800 --> 01:42:38,240
I think he can get deeper into the products

1372
01:42:38,240 --> 01:42:39,120
from different companies.

1373
01:42:39,120 --> 01:42:42,000
I'm hoping that some of the IT firms

1374
01:42:42,000 --> 01:42:44,640
and technology companies in terms of marketing

1375
01:42:44,640 --> 01:42:45,920
will enable us through Steve

1376
01:42:45,920 --> 01:42:47,120
and a couple of the other guys

1377
01:42:47,120 --> 01:42:48,240
that he's associated with

1378
01:42:48,240 --> 01:42:49,680
to create these sort of target casts

1379
01:42:49,680 --> 01:42:50,960
we talked about earlier.

1380
01:42:50,960 --> 01:42:52,640
And what not a lot of people know

1381
01:42:52,640 --> 01:42:54,160
is that Steve is a producer.

1382
01:42:54,160 --> 01:42:56,160
He's been a radio producer.

1383
01:42:56,160 --> 01:42:57,760
He's been a record producer.

1384
01:42:57,760 --> 01:43:00,640
He comes in an incredible amount of experience.

1385
01:43:00,640 --> 01:43:03,760
And to me, just the jewel that was sitting there

1386
01:43:03,760 --> 01:43:07,040
just waiting to be, it's amazing to me

1387
01:43:07,040 --> 01:43:09,760
that no one picked up on the opportunity

1388
01:43:09,760 --> 01:43:11,360
that Steve Gilmore was basically

1389
01:43:11,360 --> 01:43:13,520
just waving his hand and saying,

1390
01:43:13,520 --> 01:43:14,160
here I am.

1391
01:43:15,520 --> 01:43:16,240
For me, it was easy.

1392
01:43:16,240 --> 01:43:17,600
Great to see him in San Francisco

1393
01:43:17,600 --> 01:43:18,800
with Don Andrew.

1394
01:43:18,800 --> 01:43:20,720
Oh yeah, he fits in so well, doesn't he?

1395
01:43:21,680 --> 01:43:23,040
I'm glad it's...

1396
01:43:23,040 --> 01:43:24,640
I'm just saying we're all in the room together.

1397
01:43:24,640 --> 01:43:25,680
I'm just glad it's radio.

1398
01:43:27,600 --> 01:43:28,880
Okay, you got two more names there.

1399
01:43:31,120 --> 01:43:31,920
I'll do the first one.

1400
01:43:34,720 --> 01:43:35,680
We're not going to talk about

1401
01:43:35,680 --> 01:43:36,880
the PodSafe Music Network

1402
01:43:36,880 --> 01:43:38,320
in this particular strategy cast

1403
01:43:38,320 --> 01:43:40,720
because you already had

1404
01:43:40,720 --> 01:43:42,960
an hour and 43 minutes worth of patience,

1405
01:43:42,960 --> 01:43:44,880
I hope, to get to this part.

1406
01:43:46,000 --> 01:43:48,160
And hopefully you thought it was worth it.

1407
01:43:48,560 --> 01:43:52,560
But we do have a lot of plans for music,

1408
01:43:52,560 --> 01:43:54,960
particularly what we'd call unsigned

1409
01:43:54,960 --> 01:43:56,160
or independent music

1410
01:43:56,160 --> 01:43:59,040
or just all these hundreds of thousands

1411
01:43:59,040 --> 01:44:00,560
of creative people out there

1412
01:44:00,560 --> 01:44:02,160
who are making great music.

1413
01:44:02,160 --> 01:44:07,360
We need a place where that can come together

1414
01:44:07,360 --> 01:44:09,360
where you can find music

1415
01:44:09,360 --> 01:44:10,560
that you can play on your show,

1416
01:44:10,560 --> 01:44:12,160
find out what's being played a lot,

1417
01:44:12,160 --> 01:44:14,160
what's hot, but also a place

1418
01:44:14,160 --> 01:44:15,360
to send listeners back to

1419
01:44:15,360 --> 01:44:17,360
if they're interested in purchasing this.

1420
01:44:17,760 --> 01:44:19,760
We wanted to find the right person

1421
01:44:19,760 --> 01:44:21,760
who really knew what was going on

1422
01:44:21,760 --> 01:44:24,560
who really cared about the music.

1423
01:44:24,560 --> 01:44:26,160
And who could kick-start it.

1424
01:44:26,160 --> 01:44:30,560
Yes, and if you're thinking independent music,

1425
01:44:30,560 --> 01:44:32,560
exciting new music,

1426
01:44:32,560 --> 01:44:35,360
the name that comes to mind

1427
01:44:35,360 --> 01:44:36,960
that people are buzzing about

1428
01:44:36,960 --> 01:44:39,360
is the Accident Hash podcast,

1429
01:44:39,360 --> 01:44:42,560
which I like that name right off the bat

1430
01:44:42,560 --> 01:44:43,760
because I had no idea

1431
01:44:43,760 --> 01:44:44,560
what I thought it was.

1432
01:44:44,960 --> 01:44:46,960
The Accident Hash, and it's C.C. Chapman.

1433
01:44:46,960 --> 01:44:48,160
Yeah, C.C. is cool.

1434
01:44:48,160 --> 01:44:52,960
And C.C. is just an ultra-positive,

1435
01:44:52,960 --> 01:44:54,960
excited, forward-looking guy

1436
01:44:54,960 --> 01:44:57,760
who just wants to get stuff done

1437
01:44:57,760 --> 01:44:59,760
and make it happen

1438
01:44:59,760 --> 01:45:02,960
and really create a route around, in fact,

1439
01:45:02,960 --> 01:45:04,960
and just a whole new way

1440
01:45:04,960 --> 01:45:07,760
to look at music

1441
01:45:07,760 --> 01:45:09,760
and foster music.

1442
01:45:10,160 --> 01:45:14,160
And a whole new way to look at music

1443
01:45:14,160 --> 01:45:16,160
and fostering new talent

1444
01:45:16,160 --> 01:45:18,160
and helping people build real careers

1445
01:45:18,160 --> 01:45:20,160
with real gigs and real sales.

1446
01:45:20,160 --> 01:45:22,160
He's our ambassador.

1447
01:45:22,160 --> 01:45:24,160
Not only is he going to make a great show for us,

1448
01:45:24,160 --> 01:45:26,160
but C.C. is going to help us

1449
01:45:26,160 --> 01:45:30,160
bring more...

1450
01:45:30,160 --> 01:45:32,160
He hearkens back

1451
01:45:32,160 --> 01:45:34,160
to the type of disjockey

1452
01:45:34,160 --> 01:45:36,160
that actually was a fan.

1453
01:45:36,160 --> 01:45:38,160
He loves the music,

1454
01:45:38,560 --> 01:45:40,560
and he's a fan.

1455
01:45:40,560 --> 01:45:42,560
They have created a network of other people

1456
01:45:42,560 --> 01:45:44,560
who are like-minded in different musical genres.

1457
01:45:44,560 --> 01:45:46,560
And what we're hoping for,

1458
01:45:46,560 --> 01:45:48,560
and we're saying this is a call,

1459
01:45:48,560 --> 01:45:50,560
a shout-out to all you people out there

1460
01:45:50,560 --> 01:45:52,560
that are thinking about

1461
01:45:52,560 --> 01:45:54,560
Podsake Music podcasts

1462
01:45:54,560 --> 01:45:56,560
and believe in your ability to find great stuff.

1463
01:45:56,560 --> 01:45:58,560
Get in contact with C.C.

1464
01:45:58,560 --> 01:46:00,560
because we want this network.

1465
01:46:00,560 --> 01:46:02,560
We can't give it all away tonight,

1466
01:46:02,560 --> 01:46:04,560
but this is going to be a big, big deal.

1467
01:46:04,560 --> 01:46:06,560
I think Adam may have mentioned

1468
01:46:06,960 --> 01:46:08,960
Time Warner.

1469
01:46:08,960 --> 01:46:10,960
This is going to be a big deal.

1470
01:46:10,960 --> 01:46:12,960
And so you people who love it

1471
01:46:12,960 --> 01:46:14,960
and have a dream,

1472
01:46:14,960 --> 01:46:16,960
get over there and make sure we hear you

1473
01:46:16,960 --> 01:46:18,960
and let's get you on board.

1474
01:46:18,960 --> 01:46:20,960
And the final thing we should talk about,

1475
01:46:20,960 --> 01:46:22,960
because it's not all specifically

1476
01:46:22,960 --> 01:46:24,960
in podcast creators

1477
01:46:24,960 --> 01:46:26,960
or producers that we're making our investments.

1478
01:46:26,960 --> 01:46:28,960
I should just say

1479
01:46:28,960 --> 01:46:30,960
there are two more categories, right?

1480
01:46:30,960 --> 01:46:32,960
One category,

1481
01:46:32,960 --> 01:46:34,960
which we're not going to talk about tonight

1482
01:46:35,360 --> 01:46:37,360
because there are some superstars in that category

1483
01:46:37,360 --> 01:46:39,360
which we're going to do in a different show.

1484
01:46:39,360 --> 01:46:41,360
So I want to make sure

1485
01:46:41,360 --> 01:46:43,360
a second category that we're not going to talk about tonight

1486
01:46:43,360 --> 01:46:45,360
is the directory manager,

1487
01:46:45,360 --> 01:46:47,360
node manager category,

1488
01:46:47,360 --> 01:46:49,360
which is a whole separate cast by itself

1489
01:46:49,360 --> 01:46:51,360
that we've got to do.

1490
01:46:51,360 --> 01:46:53,360
Apologies to you both of you categories,

1491
01:46:53,360 --> 01:46:55,360
but we haven't forgotten you.

1492
01:46:55,360 --> 01:46:57,360
We just got to make this longer than a 24-hour.

1493
01:46:57,360 --> 01:46:59,360
Okay.

1494
01:46:59,360 --> 01:47:01,360
You do this one.

1495
01:47:01,360 --> 01:47:03,360
You know, the podcasting community

1496
01:47:03,760 --> 01:47:05,760
centers, it's interesting again,

1497
01:47:05,760 --> 01:47:07,760
but the non-verbal

1498
01:47:07,760 --> 01:47:09,760
mass head

1499
01:47:09,760 --> 01:47:11,760
of the podcast community

1500
01:47:11,760 --> 01:47:13,760
is its most important

1501
01:47:13,760 --> 01:47:15,760
sort of cultural center

1502
01:47:15,760 --> 01:47:17,760
and the community center is Podcast Alley.

1503
01:47:17,760 --> 01:47:19,760
And we've admired

1504
01:47:19,760 --> 01:47:21,760
Podcast Alley, Chris McIntyre

1505
01:47:21,760 --> 01:47:23,760
from the first time

1506
01:47:23,760 --> 01:47:25,760
that Adam and I came together

1507
01:47:25,760 --> 01:47:27,760
and he launched that site.

1508
01:47:27,760 --> 01:47:29,760
He lives out in Nashville.

1509
01:47:29,760 --> 01:47:31,760
We invited him to meet us in New York

1510
01:47:32,160 --> 01:47:34,160
and he brought him up just to see his face

1511
01:47:34,160 --> 01:47:36,160
to meet him and see what he was about

1512
01:47:36,160 --> 01:47:38,160
and he was full of energy,

1513
01:47:38,160 --> 01:47:40,160
a young guy,

1514
01:47:40,160 --> 01:47:42,160
another one of these sort of gifted

1515
01:47:42,160 --> 01:47:44,160
develop his own businesses,

1516
01:47:44,160 --> 01:47:46,160
entrepreneurial type guy.

1517
01:47:46,160 --> 01:47:48,160
He's run a couple of companies,

1518
01:47:48,160 --> 01:47:50,160
helped his family build companies

1519
01:47:50,160 --> 01:47:52,160
and he has something else in common

1520
01:47:52,160 --> 01:47:54,160
with everyone else out there

1521
01:47:54,160 --> 01:47:56,160
though he's not a podcaster.

1522
01:47:56,160 --> 01:47:58,160
He really loves the medium and he sees it.

1523
01:47:58,160 --> 01:48:00,160
He's passionate.

1524
01:48:00,560 --> 01:48:02,560
Logically, these guys, they cheat the voting

1525
01:48:02,560 --> 01:48:04,560
and he almost broke down

1526
01:48:04,560 --> 01:48:06,560
because he wanted to be so true

1527
01:48:06,560 --> 01:48:08,560
and honest to the community

1528
01:48:08,560 --> 01:48:10,560
and we turned around and said,

1529
01:48:10,560 --> 01:48:12,560
look, you're going to build voting

1530
01:48:12,560 --> 01:48:14,560
and people are going to cheat.

1531
01:48:14,560 --> 01:48:16,560
So here's what we're going to do.

1532
01:48:16,560 --> 01:48:18,560
We're going to bring you into the family.

1533
01:48:18,560 --> 01:48:20,560
We're going to point you towards the things

1534
01:48:20,560 --> 01:48:22,560
you love to do and some great stuff

1535
01:48:22,560 --> 01:48:24,560
which we can't reveal everything

1536
01:48:24,560 --> 01:48:26,560
but also we're going to be a little bit more

1537
01:48:26,560 --> 01:48:28,560
lighthearted about the voting.

1538
01:48:28,560 --> 01:48:30,560
We're going to be rolling out the next couple of months

1539
01:48:30,560 --> 01:48:32,560
that are going to change

1540
01:48:32,560 --> 01:48:34,560
that particular voting list

1541
01:48:34,560 --> 01:48:36,560
but there's no reason for that

1542
01:48:36,560 --> 01:48:38,560
to be the only voting list.

1543
01:48:38,560 --> 01:48:40,560
We've got some funny ideas

1544
01:48:40,560 --> 01:48:42,560
about the funny types of voting lists

1545
01:48:42,560 --> 01:48:44,560
and we also are going to bring some experts

1546
01:48:44,560 --> 01:48:46,560
some reviews and we're going to get deeper

1547
01:48:46,560 --> 01:48:48,560
and deeper into this concept

1548
01:48:48,560 --> 01:48:50,560
of getting your shows rated in different matters

1549
01:48:50,560 --> 01:48:52,560
and he's so worried

1550
01:48:52,560 --> 01:48:54,560
that when he creates

1551
01:48:54,560 --> 01:48:56,560
a better system

1552
01:48:56,560 --> 01:48:58,560
and podcasts might fall off

1553
01:48:58,560 --> 01:49:00,560
because there's less spoofing of that system

1554
01:49:00,560 --> 01:49:02,560
we're okay with that

1555
01:49:02,560 --> 01:49:04,560
and I hope the podcast community be okay with that

1556
01:49:04,560 --> 01:49:06,560
but there also should be a place

1557
01:49:06,560 --> 01:49:08,560
where people who are so passionate

1558
01:49:08,560 --> 01:49:10,560
they want to vote for themselves a million times

1559
01:49:10,560 --> 01:49:12,560
and it should be a place to do that

1560
01:49:12,560 --> 01:49:14,560
just like you see on our famous American Idol

1561
01:49:14,560 --> 01:49:16,560
if you love the guy so much

1562
01:49:16,560 --> 01:49:18,560
you want to call a million times

1563
01:49:18,560 --> 01:49:20,560
well that's a different kind of love

1564
01:49:20,560 --> 01:49:22,560
but Paula Abdul slept with him

1565
01:49:22,560 --> 01:49:24,560
Chris McIntyre

1566
01:49:24,560 --> 01:49:26,560
he looked like Randy Jackson

1567
01:49:26,560 --> 01:49:28,560
I forgot to mention

1568
01:49:28,560 --> 01:49:30,560
Chris Rockwell

1569
01:49:30,560 --> 01:49:32,560
who's going to be working with CC

1570
01:49:32,560 --> 01:49:34,560
Chris Rockwell from the Daily Download

1571
01:49:34,560 --> 01:49:36,560
the poop caster

1572
01:49:36,560 --> 01:49:38,560
love it

1573
01:49:38,560 --> 01:49:40,560
totally love it so he's going to be working with CC

1574
01:49:40,560 --> 01:49:42,560
on a lot of our pod safe initiatives

1575
01:49:42,560 --> 01:49:44,560
that was a great call we had

1576
01:49:44,560 --> 01:49:46,560
with him

1577
01:49:46,560 --> 01:49:48,560
we were 20 minutes trying

1578
01:49:48,560 --> 01:49:50,560
and he said don't judge me by that podcast

1579
01:49:50,560 --> 01:49:52,560
it's full of shit

1580
01:49:52,560 --> 01:49:54,560
and then from there

1581
01:49:54,560 --> 01:49:56,560
we went like 20 minutes

1582
01:49:56,560 --> 01:49:58,560
every single joke had

1583
01:49:58,560 --> 01:50:00,560
we didn't do it on purpose

1584
01:50:00,560 --> 01:50:02,560
man he's a really good example

1585
01:50:02,560 --> 01:50:04,560
of a person who sort of got

1586
01:50:04,560 --> 01:50:06,560
the creative side and the technical side

1587
01:50:06,560 --> 01:50:08,560
and there's more

1588
01:50:08,560 --> 01:50:10,560
there's many many more things to talk about

1589
01:50:10,560 --> 01:50:12,560
but this is how you build a network

1590
01:50:12,560 --> 01:50:14,560
you got quirky people

1591
01:50:14,560 --> 01:50:16,560
tall people, short people

1592
01:50:16,560 --> 01:50:18,560
all kinds of programming

1593
01:50:18,560 --> 01:50:20,560
and hopefully

1594
01:50:20,560 --> 01:50:22,560
together is that they're all going to work for each other

1595
01:50:22,560 --> 01:50:24,560
and for the podcast and community

1596
01:50:24,560 --> 01:50:26,560
as a whole

1597
01:50:26,560 --> 01:50:28,560
if we've left you out

1598
01:50:28,560 --> 01:50:30,560
and you think that you belong

1599
01:50:30,560 --> 01:50:32,560
and you're interested

1600
01:50:32,560 --> 01:50:34,560
let us know and don't feel slighted

1601
01:50:34,560 --> 01:50:36,560
because we're funding ourselves

1602
01:50:36,560 --> 01:50:38,560
we're doing the very best we can

1603
01:50:38,560 --> 01:50:40,560
and I think everyone would basically agree

1604
01:50:40,560 --> 01:50:42,560
that these are all great shows produced by passion

1605
01:50:42,560 --> 01:50:44,560
and cool and motivated people

1606
01:50:44,560 --> 01:50:46,560
so we want more people to join the family

1607
01:50:46,560 --> 01:50:48,560
and also

1608
01:50:48,560 --> 01:50:50,560
I'm really appreciative

1609
01:50:50,560 --> 01:50:52,560
of all of the people we just talked about

1610
01:50:52,560 --> 01:50:54,560
that they

1611
01:50:54,560 --> 01:50:56,560
they're taking a gamble

1612
01:50:56,560 --> 01:50:58,560
they're all jumping into this and saying

1613
01:50:58,560 --> 01:51:00,560
okay we buy into the vision

1614
01:51:00,560 --> 01:51:02,560
we're going to try and make it work

1615
01:51:02,560 --> 01:51:04,560
and I have every

1616
01:51:04,560 --> 01:51:06,560
every belief that we really can

1617
01:51:06,560 --> 01:51:08,560
build this

1618
01:51:08,560 --> 01:51:10,560
but I'm very appreciative of that

1619
01:51:10,560 --> 01:51:12,560
because that was really nice to see

1620
01:51:12,560 --> 01:51:14,560
that people do want to

1621
01:51:14,560 --> 01:51:16,560
try and build bigger audiences

1622
01:51:16,560 --> 01:51:18,560
and really create something out of what we've started

1623
01:51:18,560 --> 01:51:20,560
it's just a little spark

1624
01:51:20,560 --> 01:51:22,560
but together we can really build this out

1625
01:51:22,560 --> 01:51:24,560
so at the beginning of the internet

1626
01:51:24,560 --> 01:51:26,560
ten years, eleven years ago

1627
01:51:26,560 --> 01:51:28,560
there was all this stuff out there

1628
01:51:28,560 --> 01:51:30,560
about content as king

1629
01:51:30,560 --> 01:51:32,560
and then no one believed in content

1630
01:51:32,560 --> 01:51:34,560
and someone believed in content

1631
01:51:34,560 --> 01:51:36,560
we're here to say that content needs to be king

1632
01:51:36,560 --> 01:51:38,560
and the listener needs to be king

1633
01:51:38,560 --> 01:51:40,560
to kind of roll the kingdom together

1634
01:51:40,560 --> 01:51:42,560
and we picture a world

1635
01:51:42,560 --> 01:51:44,560
in our Pacho.com universe

1636
01:51:44,560 --> 01:51:46,560
where there's hundreds

1637
01:51:46,560 --> 01:51:48,560
of family members

1638
01:51:48,560 --> 01:51:50,560
thousands

1639
01:51:50,560 --> 01:51:52,560
of cousins

1640
01:51:52,560 --> 01:51:54,560
and millions of distant relatives

1641
01:51:54,560 --> 01:51:56,560
everybody has a place in it

1642
01:51:56,560 --> 01:51:58,560
so you can have a million people who just

1643
01:51:58,560 --> 01:52:00,560
are putting stuff up for their friends and family

1644
01:52:00,560 --> 01:52:02,560
we think there are going to be thousands of third party

1645
01:52:02,560 --> 01:52:04,560
you know, targeted cast

1646
01:52:04,560 --> 01:52:06,560
that can use our network to make a little money

1647
01:52:06,560 --> 01:52:08,560
or just to find their listeners

1648
01:52:08,560 --> 01:52:10,560
and then a centralized group of people

1649
01:52:10,560 --> 01:52:12,560
that are part of the family that help drive the whole network

1650
01:52:12,560 --> 01:52:16,560
there's going to be a very very interesting music industry

1651
01:52:16,560 --> 01:52:18,560
spawned from this

1652
01:52:18,560 --> 01:52:20,560
a live performance industry

1653
01:52:20,560 --> 01:52:22,560
a theater industry

1654
01:52:22,560 --> 01:52:24,560
many many things you're going to see

1655
01:52:24,560 --> 01:52:26,560
coming soon to a pair of headphones near you

1656
01:52:26,560 --> 01:52:28,560
and by the time you've actually listened to this

1657
01:52:28,560 --> 01:52:30,560
there'll probably be more news to announce

1658
01:52:30,560 --> 01:52:32,560
no one can listen to this in one go

1659
01:52:32,560 --> 01:52:34,560
actually

1660
01:52:34,560 --> 01:52:36,560
the final thing we're going to say

1661
01:52:36,560 --> 01:52:38,560
is that

1662
01:52:38,560 --> 01:52:40,560
wait, that wasn't in the script

1663
01:52:40,560 --> 01:52:42,560
we're not going to say it

1664
01:52:42,560 --> 01:52:44,560
but we're going to say what it means

1665
01:52:44,560 --> 01:52:46,560
it's really important for us

1666
01:52:46,560 --> 01:52:48,560
at Pod Show

1667
01:52:48,560 --> 01:52:50,560
to not limit the talent

1668
01:52:50,560 --> 01:52:52,560
to just the podcast itself

1669
01:52:52,560 --> 01:52:54,560
that create

1670
01:52:54,560 --> 01:52:56,560
a gateway

1671
01:52:56,560 --> 01:52:58,560
for our talent

1672
01:52:58,560 --> 01:53:00,560
to find other medium

1673
01:53:00,560 --> 01:53:02,560
and I think next week you're going to hear

1674
01:53:02,560 --> 01:53:04,560
our first step in that

1675
01:53:04,560 --> 01:53:06,560
and what we hope will be a long and glorious ride

1676
01:53:06,560 --> 01:53:08,560
of introducing this great talent

1677
01:53:08,560 --> 01:53:10,560
to the rest of the world

1678
01:53:10,560 --> 01:53:12,560
and it will not be limited

1679
01:53:12,560 --> 01:53:14,560
these introductions will not be limited

1680
01:53:14,560 --> 01:53:16,560
to just our core group

1681
01:53:16,560 --> 01:53:18,560
it will be gateway that we're going to open

1682
01:53:18,560 --> 01:53:20,560
to anyone

1683
01:53:20,560 --> 01:53:22,560
it makes a podcast

1684
01:53:22,560 --> 01:53:24,560
and wants to get their podcast heard

1685
01:53:24,560 --> 01:53:26,560
outside of just the podcast listening audience

1686
01:53:26,560 --> 01:53:28,560
so this is a very very big deal

1687
01:53:28,560 --> 01:53:30,560
and I think the way that we're going to go after

1688
01:53:30,560 --> 01:53:32,560
is going to be a very very cool way

1689
01:53:32,560 --> 01:53:34,560
dude, it's going to be fun doing this with you

1690
01:53:34,560 --> 01:53:36,560
back at you

1691
01:53:36,560 --> 01:53:38,560
good to put the band back together

1692
01:53:38,560 --> 01:53:40,560
but this time you play bass

1693
01:53:40,560 --> 01:53:42,560
alright, I want to thank

1694
01:53:42,560 --> 01:53:44,560
Brian Longest

1695
01:53:44,560 --> 01:53:46,560
man, you got like

1696
01:53:46,560 --> 01:53:48,560
a five o'clock shadow that won't quit

1697
01:53:48,560 --> 01:53:50,560
it's 11 o'clock

1698
01:53:50,560 --> 01:53:52,560
oh, I'm sorry

1699
01:53:52,560 --> 01:53:54,560
thanks

1700
01:53:54,560 --> 01:53:56,560
because Brian's been working really hard

1701
01:53:56,560 --> 01:53:58,560
like really hard

1702
01:53:58,560 --> 01:54:00,560
and we could not have gotten to this point

1703
01:54:00,560 --> 01:54:02,560
in our plan without you

1704
01:54:02,560 --> 01:54:04,560
thanks for investing your time

1705
01:54:04,560 --> 01:54:06,560
and your life

1706
01:54:06,560 --> 01:54:08,560
absolutely

1707
01:54:08,560 --> 01:54:10,560
and Marta Bloom, thank you very much

1708
01:54:10,560 --> 01:54:12,560
for the play by play

1709
01:54:12,560 --> 01:54:14,560
and thank you for keeping my partner sane

1710
01:54:14,560 --> 01:54:16,560
and well groomed

1711
01:54:16,560 --> 01:54:18,560
because

1712
01:54:18,560 --> 01:54:20,560
because I'm telling you

1713
01:54:20,560 --> 01:54:22,560
before you came into his life

1714
01:54:24,560 --> 01:54:26,560
alright, he's also been a good hostess for us

1715
01:54:26,560 --> 01:54:28,560
as we've traveled I think

1716
01:54:28,560 --> 01:54:30,560
no kidding, she's made sure that we eat

1717
01:54:30,560 --> 01:54:32,560
that we rest, she's been our psychologist

1718
01:54:32,560 --> 01:54:34,560
interest

1719
01:54:34,560 --> 01:54:36,560
everything

1720
01:54:36,560 --> 01:54:38,560
except for one thing

1721
01:54:38,560 --> 01:54:40,560
I also want to thank your lovely wife

1722
01:54:40,560 --> 01:54:42,560
who's not here

1723
01:54:42,560 --> 01:54:44,560
for letting you leave

1724
01:54:44,560 --> 01:54:46,560
and join us on the road

1725
01:54:46,560 --> 01:54:48,560
because I try to drag you away

1726
01:54:48,560 --> 01:54:50,560
and I know it's hard on you

1727
01:54:50,560 --> 01:54:52,560
and I know we just spent

1728
01:54:52,560 --> 01:54:54,560
time, your family and my family

1729
01:54:54,560 --> 01:54:56,560
was just a great time in Florida

1730
01:54:56,560 --> 01:54:58,560
we miss Patricia

1731
01:54:58,560 --> 01:55:00,560
Christina, we miss you very much

1732
01:55:00,560 --> 01:55:02,560
and a lot of years and misses you too

1733
01:55:02,560 --> 01:55:04,560
so that's our little family thing

1734
01:55:04,560 --> 01:55:06,560
we dig them all

1735
01:55:06,560 --> 01:55:08,560
alright, so thanks for listening to this

1736
01:55:08,560 --> 01:55:10,560
I'm sure there'll be plenty of questions

1737
01:55:10,560 --> 01:55:12,560
comments, you know where to send them

1738
01:55:12,560 --> 01:55:14,560
to Brian

1739
01:55:18,560 --> 01:55:20,560
I was going to say something else

1740
01:55:20,560 --> 01:55:22,560
seriously, thanks for subscribing

1741
01:55:22,560 --> 01:55:24,560
and I'm sure

1742
01:55:24,560 --> 01:55:26,560
that we'll probably won't do another

1743
01:55:26,560 --> 01:55:28,560
daily source code till Monday

1744
01:55:28,560 --> 01:55:32,560
that's what I mean, it's going to take you a weekend to listen to it

1745
01:55:32,560 --> 01:55:34,560
so stay subscribed y'all

1746
01:55:34,560 --> 01:55:36,560
and stay tuned for more exciting stuff

1747
01:55:36,560 --> 01:55:38,560
from podshow.com