1 00:00:00,000 --> 00:00:07,640 Well, good morning everybody from Seattle, Washington in the north-western part of the 2 00:00:07,640 --> 00:00:08,640 United States. 3 00:00:08,640 --> 00:00:10,080 Welcome to the Daily Source Code. 4 00:00:10,080 --> 00:00:13,240 Today is June 23rd, 2005. 5 00:00:13,240 --> 00:00:18,960 It is 1120 in the morning here in Seattle, which I have this great watch I told you about 6 00:00:18,960 --> 00:00:26,280 the Patricia Bach for me, which means it's 220 in New York and 720 in the United Kingdom, 7 00:00:26,280 --> 00:00:28,080 820 in the rest of Europe. 8 00:00:28,160 --> 00:00:30,440 Now that you know that I'm your world clock, welcome. 9 00:00:30,440 --> 00:00:32,120 I am really excited. 10 00:00:32,120 --> 00:00:35,320 Excuse me, I just opened the windows here. 11 00:00:35,320 --> 00:00:40,920 Got in last night, Flu Direct, we're not direct on force, and the Flu from London to 12 00:00:40,920 --> 00:00:47,640 to Seattle via Chicago, which made for a very interesting flight. 13 00:00:47,640 --> 00:00:54,840 Was nice about it, it was United Airlines, and United Airlines on Channel 9 has, if it's 14 00:00:54,840 --> 00:01:00,440 gone, and usually you can listen to the cockpit and listen basically to the communications 15 00:01:00,440 --> 00:01:05,960 between air traffic control and all aircraft, including the one you're on, and also aircraft 16 00:01:05,960 --> 00:01:12,240 to aircraft communications, and that was actually funny because I was pretty tired and we 17 00:01:12,240 --> 00:01:19,600 left like one PM, and I liked you know, down one glass of champagne, which of course they 18 00:01:19,600 --> 00:01:23,600 always hand you in a little plastic cups, and then I fall asleep just about as the engines 19 00:01:23,680 --> 00:01:28,360 are revving up on the runway, and I had my headphones on, actually my ear buds, my 20 00:01:28,360 --> 00:01:33,640 Sony in earphones, listening to Channel 9, so I knew it was going on, I could hear about 21 00:01:33,640 --> 00:01:38,960 all the bad weather in New York, and I actually woke up two hours later because something 22 00:01:38,960 --> 00:01:44,160 some instinct in me said, oh wow, hold on, I'm not hearing anything else, and I'm hearing 23 00:01:44,160 --> 00:01:48,680 the radio, and of course we were over the, over the ocean at that point, so it was logical 24 00:01:48,680 --> 00:01:52,600 that there was a lot of air communication going on. 25 00:01:52,600 --> 00:01:57,880 But here for Numbdix, which today it's seven o'clock as registration, a little pre-party, 26 00:01:57,880 --> 00:02:03,880 and then Friday and Saturday is the big, well it turns out it's going to be quite a big 27 00:02:03,880 --> 00:02:07,680 conference, I don't think it's actually, I don't think it's a, I don't know how many attendees 28 00:02:07,680 --> 00:02:11,760 there are, I don't think it's really big, it's been sold out, they actually had to get 29 00:02:11,760 --> 00:02:16,240 another room to be able to handle some of the overflow and be able to let more people 30 00:02:16,240 --> 00:02:21,400 into the conference, but I feel that we're at a tipping point, and really the million 31 00:02:21,400 --> 00:02:26,160 listener March has begun, and we're going to see a lot of announcements coming out, 32 00:02:26,160 --> 00:02:32,560 some of them already happening today, which just made me so incredibly happy because we're 33 00:02:32,560 --> 00:02:39,280 at this tipping point that I've been working towards my entire life, or most of my, certainly 34 00:02:39,280 --> 00:02:45,440 all of my adult life, where the listeners are coming, and this is something that we've 35 00:02:45,520 --> 00:02:50,640 talked about before on the source code, and Ron and I have talked about it in our strategy 36 00:02:50,640 --> 00:02:56,720 cast, it's all about getting the listeners in, that is step one. Oh, but actually there's 37 00:02:56,720 --> 00:03:03,040 something much more important than I'm excited about, congratulations to our operations officer 38 00:03:03,040 --> 00:03:08,720 Brian Longus, a pod show, his lovely wife Jennifer, their twin boys, because they have another 39 00:03:08,800 --> 00:03:16,080 addition to the family, Mason Andrew Longus was born yesterday, eight and a half pounds, 40 00:03:16,080 --> 00:03:22,800 woohoo, for Jennifer, Lociento is what Brian will be saying, fantastic, couldn't be happier for 41 00:03:22,800 --> 00:03:29,440 you guys, that's great news, so our pod show family has been expanded by one in just overnight, 42 00:03:29,440 --> 00:03:37,200 so that is really one of the most exciting things. In order to understand why I'm so excited about 43 00:03:38,160 --> 00:03:43,920 what is happening right now, I think I should go back a little bit and just tell you a bit 44 00:03:43,920 --> 00:03:50,480 about myself, which I don't think I've really done the whole story in chronological order on the source 45 00:03:50,480 --> 00:04:01,120 code, but I've been a broadcaster all my life, it's funny, it's a day-winder, throughout a 46 00:04:01,120 --> 00:04:06,400 comment on his web blog a couple weeks ago, you know, Adam's just a DJ. Well, in many ways, 47 00:04:06,400 --> 00:04:14,720 I am just a just a DJ, but my experience in radio and broadcasting goes back much, much further, 48 00:04:14,720 --> 00:04:20,080 and I want to talk a little bit about that so you can understand why I'm so excited about 49 00:04:20,080 --> 00:04:24,160 what is happening right now, and what the reasons are for the excitement, because there's a 50 00:04:24,160 --> 00:04:28,240 whole bunch of things just happening in succession, boom, boom, boom, one after the other is, 51 00:04:28,400 --> 00:04:33,920 just stuff is just spitting out right now. When I was, well, first of all, I've always been into 52 00:04:35,200 --> 00:04:44,240 into sound, and when I was six years old, I can recall two things from my, from my past, 53 00:04:44,240 --> 00:04:49,600 I'm just loading something up here, I want to share with you in a minute, and there's actually 54 00:04:49,680 --> 00:04:57,920 a picture somewhere of me sitting in my parents' closet, and I'd found an old real-to-real 55 00:04:57,920 --> 00:05:02,480 recorder, and I don't think it actually worked, but I was sitting there with a microphone, 56 00:05:03,520 --> 00:05:08,400 just in the closet with the doors open sitting in between clothes that are hanging up and playing 57 00:05:08,400 --> 00:05:15,600 with this real-to-real recorder. And I also remember there was a kid on my blog, he was 13, 58 00:05:15,600 --> 00:05:20,640 I think I was seven, and this was when you're still living in the States, and he had a miniature, 59 00:05:20,640 --> 00:05:26,640 it was a red plastic real-to-real recorder. These, these reels were no more than dollar 60 00:05:26,640 --> 00:05:34,160 pancake size, really, and actually you could turn it on, you could record your voice, 61 00:05:34,160 --> 00:05:37,600 you could then rewind it and listen back to it. And that was the first time I heard my own voice 62 00:05:37,600 --> 00:05:42,080 on tape, and I'm sure that anyone who's heard their own voice played back from recording 63 00:05:42,080 --> 00:05:45,760 for the first time is always like kind of freaked out, because like, wow, I sound like that, 64 00:05:45,760 --> 00:05:49,360 I sound like a girl, which of course at the time I'm sure I did sound like, because I was just a 65 00:05:49,360 --> 00:05:55,840 little, little take. I actually remember saving up four weeks' worth of allowance to buy this tape 66 00:05:55,840 --> 00:06:03,200 recorder off of this kid, and it was a messed up little machine, because the batteries that would pop 67 00:06:03,200 --> 00:06:07,200 out, and if they popped out, it was almost impossible to get it to work properly again, so I had to go 68 00:06:07,200 --> 00:06:12,080 back to him five or six times, until he got fed up with me, and then he wouldn't help me any more, 69 00:06:12,080 --> 00:06:17,680 with fixing it. But after that we moved to the Netherlands pretty quickly, so the tape recorder 70 00:06:17,680 --> 00:06:21,600 got lost somewhere in the mix. By the way, I'm pacing around the room, this is what I like to do 71 00:06:21,600 --> 00:06:26,160 when I'm just yapping away, and this is going to be pretty much just a talk source code. 72 00:06:27,200 --> 00:06:31,840 So we moved to the Netherlands, the Netherlands up until the 1990s, so the Netherlands, 73 00:06:31,840 --> 00:06:35,440 you know, Amsterdam, we lived right underneath Amsterdam about 10 miles south. 74 00:06:36,400 --> 00:06:43,760 Up until the 1990s, the Netherlands had government or state run radio and television, 75 00:06:45,040 --> 00:06:52,400 which is not easy to conceive if you've grown up in the states with commercial broadcasting, 76 00:06:52,400 --> 00:06:58,560 but most of the world actually still to this day works in this manner, where the government controls 77 00:06:58,640 --> 00:07:06,240 the air waves, and they determine who is going to utilize those. And in most cases, in the 78 00:07:06,240 --> 00:07:10,080 Netherlands, it's a very small country, you know, size of Rhode Island, probably a little bit smaller, 79 00:07:10,880 --> 00:07:16,080 completely packed, 17 million people, all speaking one language, by the way, 80 00:07:16,080 --> 00:07:20,880 certainly at the time when there was like 12 or 11 or 12 million people many years ago, 81 00:07:20,880 --> 00:07:26,640 it's all Dutch. And the way the Netherlands chose to do it is they said, okay, we're kind of like 82 00:07:27,040 --> 00:07:33,360 a social democratic country here, what we're going to do is we're going to let, we're going to 83 00:07:34,080 --> 00:07:42,080 parcel up the air time on these frequencies based upon popularity of religious groups, 84 00:07:43,280 --> 00:07:48,080 which is just an amazing concept when you think about it. And to this day, they still have all these 85 00:07:48,080 --> 00:07:54,880 different broadcast organizations who are allowed to, who are allocated time on these television 86 00:07:54,960 --> 00:08:00,640 and radio frequencies. And at the time, there are only two television stations and four radio 87 00:08:00,640 --> 00:08:04,000 stations that you could listen to, but they were national, so there were transmitters all over the 88 00:08:04,000 --> 00:08:10,000 place. And to this day, you still have at least five or six different religious groups 89 00:08:10,720 --> 00:08:16,000 who have time allocated to them based upon membership. And membership, interestingly enough, 90 00:08:16,000 --> 00:08:22,000 was measured by subscribers to your TV guide. So here's the wacky thing, I don't want to go into 91 00:08:22,000 --> 00:08:26,400 that too much, but you know, the TV guide is the TV guide, everyone knows what's going to come on 92 00:08:26,400 --> 00:08:31,680 because everyone publishes their information. But all the articles and the additional information 93 00:08:31,680 --> 00:08:39,040 and really the concept of becoming a member, a member of a group that would allow your group 94 00:08:39,040 --> 00:08:44,160 by having more membership to actually get more air time was very compelling at the time. And 95 00:08:45,120 --> 00:08:52,080 it worked well for many, many years. But you can understand that at a certain point as the 96 00:08:52,080 --> 00:08:58,000 world started to open up and more communications became possible and people started to cross borders, 97 00:08:58,000 --> 00:09:04,640 that there was a real need, a real demand for other types of programming than what we're available 98 00:09:04,640 --> 00:09:10,240 at the time. Now, please understand, as a kid, one is only one radio channel, one frequency 99 00:09:10,320 --> 00:09:16,160 you can tune into that had the, quote, popular music and it started at 7am and ended at midnight 100 00:09:16,160 --> 00:09:22,240 and it was basically controlled by all these different religious groups that that wasn't necessarily 101 00:09:22,240 --> 00:09:26,720 compelling for everybody. And quite honestly, that just wasn't enough. There wasn't enough choice 102 00:09:26,720 --> 00:09:34,800 or enough diversity for it to really work for anyone. So although that model I think was probably 103 00:09:34,880 --> 00:09:41,280 valid at the time, what we have to look at is the frequency distribution. That's really what 104 00:09:41,280 --> 00:09:46,880 it's changing here underneath our feet and from this distribution change comes many, many, many 105 00:09:46,880 --> 00:09:51,840 derivatives which is going to make life extremely exciting. So I, without really knowing it was probably 106 00:09:51,840 --> 00:09:59,040 one of these frustrated teenagers and I was very interested in broadcasting. Don't ask me why 107 00:09:59,040 --> 00:10:05,120 don't ask me where, you know, if that's a gene that you're born with or if it's a reditary or 108 00:10:05,120 --> 00:10:10,320 if it's something, I don't know, I just, I always like broadcasting and I certainly was no looker. 109 00:10:10,320 --> 00:10:15,200 So I always felt that radio was perfect for me, you know, the old, the old adage of the perfect 110 00:10:15,200 --> 00:10:23,360 face for radio. Well, that's totally how I felt. In the 70s, there were a number of 111 00:10:23,440 --> 00:10:31,360 older people, I'm talking 20, 20, 30 year olds who were also very frustrated with the media 112 00:10:31,360 --> 00:10:35,600 landscape, not just in the Netherlands, but all over Europe. And believe me, this is still to this 113 00:10:35,600 --> 00:10:43,600 day is happening. The airwaves are regulated by the owners of the airwaves. That is the country 114 00:10:43,600 --> 00:10:49,200 that the airwaves are broadcast in i.e. the government and of course having that type of 115 00:10:49,200 --> 00:10:55,600 power to decide who uses the media landscape is power. It's big power. It's political power. 116 00:10:55,600 --> 00:11:00,240 It's very, very important to the government to know what is being said and who's saying what. 117 00:11:01,440 --> 00:11:06,800 But there were a number of, you know, so the music scene was just, that's really where it came from. 118 00:11:06,800 --> 00:11:12,640 It was exploding. We had, you know, we're just coming off of kind of flower power hippie, 119 00:11:12,640 --> 00:11:19,920 you know, the Beatles, and I didn't really, you know, I got into the Beatles very late because I'm 120 00:11:19,920 --> 00:11:26,640 just not old enough. The purple, Led Zeppelin, you know, heavy, heavy ass rock, and then of course 121 00:11:26,640 --> 00:11:31,440 disco came along. But music was changing very rapidly and lot was going on. And it wasn't getting 122 00:11:31,440 --> 00:11:40,640 the exposure. Now we didn't have, you know, iPods and iTunes and digital radios and satellite radios. 123 00:11:40,720 --> 00:11:45,200 You know, we had, you had a radio. You probably had a transistor radio and you had a record player. 124 00:11:45,200 --> 00:11:50,480 And, you know, you have parties and you bring over your suitcase full of records and you take turns 125 00:11:50,480 --> 00:11:58,560 playing, playing the music. So it was a frustrating time or unsatisfying. Let's put it that way. 126 00:11:58,560 --> 00:12:06,720 So a number of people who felt that they also had some kind of calling or mission to be broadcasters 127 00:12:07,200 --> 00:12:16,240 with the help of interestingly enough and backing, financial backing of radio manufacturers started 128 00:12:16,240 --> 00:12:21,120 these pirate radioships in the North Sea. The North Sea sits right off the coast of the 129 00:12:21,120 --> 00:12:27,280 Netherlands between the Netherlands and the United Kingdom. And they had found kind of a loophole in the 130 00:12:27,280 --> 00:12:35,040 law, which was if you're on, if you're on international coastal waters, then there's no law 131 00:12:35,120 --> 00:12:41,920 that applies to you. And so they were there broadcasting on mediumwave AM, basically broadcasting to 132 00:12:41,920 --> 00:12:47,280 well, like radio Caroline, we were broadcasting to the United Kingdom who had similar issues with their 133 00:12:47,280 --> 00:12:52,640 BBC public, you know, their government-controlled airwaves. And there was radio Veronica and me and 134 00:12:52,640 --> 00:12:58,080 me go and radio North Sea and these guys were all sitting on shitty ass boats and some great 135 00:12:58,080 --> 00:13:02,880 radio to listen to, by the way, you know, when big storms on the North Sea and the anchor 136 00:13:02,960 --> 00:13:08,640 broke loose and they were made a call and then these guys the competition got so fierce between them. 137 00:13:08,640 --> 00:13:13,520 They started throwing bombs at these other ships and it was pandemonium. And of course, 138 00:13:13,920 --> 00:13:19,040 eventually they figured out a way to outlaw that. And the North Sea is not that big so it's kind of 139 00:13:19,040 --> 00:13:26,800 hard to outrun and you know, and believe me again, the awesome power of airwaves is a very important 140 00:13:26,800 --> 00:13:37,360 issue to any type of government. So they came on shore and radio Veronica basically did something 141 00:13:37,360 --> 00:13:41,360 really smart as they said, you know what, we think that we have enough power, we have enough people 142 00:13:41,360 --> 00:13:48,000 who are interested in our type of programming which is religion, agnostic, you know, it's all about 143 00:13:48,000 --> 00:13:53,040 entertainment, fun, music, being there, being a part of it, being a part of this cool club, 144 00:13:53,040 --> 00:14:00,000 we think we have enough to qualify to get a broadcast license and they mobilized on the 18th of 145 00:14:00,000 --> 00:14:09,200 April 1970, Paul, I forget the actual 70 year, they mobilized, I think more than a million people, 146 00:14:09,200 --> 00:14:15,200 I believe, to march on the government in the Hague and the Netherlands to demand that radio Veronica 147 00:14:15,200 --> 00:14:20,160 receive a slice of this airtime. Now there's a whole bunch of, you know, there's a whole 148 00:14:20,160 --> 00:14:24,400 lineage that keeps on going from there, but that was really the start for me, where hey wait 149 00:14:24,400 --> 00:14:29,280 and then here's something new on radio, they only had a couple hours a week on the public broadcast 150 00:14:29,280 --> 00:14:33,840 frequencies but it was exciting and it was fun and these guys were yelling and screaming and playing 151 00:14:33,840 --> 00:14:38,880 great songs and just having a good time and I totally felt I want to be a part of that and the 152 00:14:38,880 --> 00:14:45,680 mystique of the man behind the microphone for some reason just really struck me. Now of course I was 153 00:14:45,760 --> 00:14:51,520 14 years old, there was no way in hell, I was going to get on the radio, but I had received from 154 00:14:51,520 --> 00:14:58,560 my parents a radio shack 101 project kit and I'd probably still sell something very similar to this, 155 00:14:58,560 --> 00:15:03,200 which you know, then it was just transistors and diodes and capacitors and now it probably 156 00:15:03,200 --> 00:15:09,440 includes integrated chips that you can manipulate and build applications with, but it really was an 157 00:15:09,440 --> 00:15:14,880 application kit and you had little wires, different lengths, red, white and blue for a different length 158 00:15:14,960 --> 00:15:21,840 of wire and you could clip these into little springs and create things and one of the things 159 00:15:21,840 --> 00:15:27,600 that could be created was an AM transmitter and the transmitter was very, very weak, it didn't go 160 00:15:27,600 --> 00:15:34,080 far at all but I had learned enough through this project kit to understand that I could probably 161 00:15:34,080 --> 00:15:38,640 also build an FM transmitter which I did and I built a little FM transmitter which really doesn't take 162 00:15:38,720 --> 00:15:45,440 a lot of components to create that and it can run off a nine-volt battery and then of course 163 00:15:45,440 --> 00:15:51,280 it all comes down to how good is your antenna to really get your signal out and the distributed. 164 00:15:52,000 --> 00:15:56,400 So I'll be tinkering away and also at the time I was heavy into CB radio so I knew a little bit 165 00:15:56,400 --> 00:16:01,120 about again there's that radio thing, I knew a little bit about antennas and how they worked and 166 00:16:01,120 --> 00:16:08,240 and just had learned a lot just by fooling around with it and using it and I built an FM transmitter 167 00:16:08,240 --> 00:16:12,800 and immediately told my mom, come on mom jump in the car we got a drive around and see how far 168 00:16:12,800 --> 00:16:17,680 the signal reaches and man it was good you know I could see where there were some dead spots in 169 00:16:17,680 --> 00:16:22,080 in my broadcast but it was cool and what I would do is I'd just try to cassette player plug that 170 00:16:22,080 --> 00:16:27,360 straight into the transmitter and you know so it would roll on for a bit and would listen to it 171 00:16:27,360 --> 00:16:32,960 and so my mom was nice enough to drag me to drive me around and see that a couple of times she 172 00:16:32,960 --> 00:16:38,880 got tired of that eventually of course but um a day or two later I heard through the neighborhood 173 00:16:38,880 --> 00:16:43,040 and then we lived in a small village maybe only 800 people lived in this village just south of 174 00:16:43,040 --> 00:16:48,000 Amsterdam that other kids had heard this because the frequency the dial wasn't jammed you know 175 00:16:48,000 --> 00:16:52,400 there was there was only a couple of stations so there's lots of free spectrum interestingly enough 176 00:16:52,400 --> 00:16:59,120 just unused at the time and they were listening and they said hey that's pretty cool man we 177 00:16:59,200 --> 00:17:06,240 we heard the signal that you've been putting out and so immediately I was I was I was I was hooked 178 00:17:07,120 --> 00:17:13,840 and I was the next thing I did oh that's right then I figured well wouldn't be nice if I could 179 00:17:13,840 --> 00:17:17,840 you know do just like the big guys and I could play a record and talk and then play another record 180 00:17:17,840 --> 00:17:22,240 and I had a microphone so that was no problem but essentially I had to figure out how to mix 181 00:17:22,240 --> 00:17:27,760 all this together so bought a couple more books you know got the soldering iron out bought some 182 00:17:27,760 --> 00:17:33,120 a few components some potential meters basically faders slider faders and built them into a 183 00:17:33,120 --> 00:17:38,160 wooden cabinet I was no woodworker by any means but it kind of worked and I had a mixer and I 184 00:17:38,160 --> 00:17:43,040 could mix stuff and I started doing broadcast and you know and it was totally harmless so I didn't 185 00:17:43,040 --> 00:17:48,880 have to really worry about any local FCC getting on my butt about it but I was I was I was I was 186 00:17:48,880 --> 00:17:53,680 like wow look at this feedback people are listening to what I'm saying they're hearing the 187 00:17:53,680 --> 00:17:58,240 music I'm playing they're responding to it and that gave me a great feeling and I really wanted 188 00:17:58,240 --> 00:18:04,480 to do something with this when I was 15 I saw an ad in the local newspaper that they were looking 189 00:18:04,480 --> 00:18:17,120 for on air talent and engineering talent for the the nearby located hospital the tulip 190 00:18:17,120 --> 00:18:22,960 possible hospital in umstulfane again south of Amsterdam I jumped on you had to be 16 but I 191 00:18:22,960 --> 00:18:26,480 cleared it when my parents had said yeah I just lied to them you know you can just say or 16 if 192 00:18:26,480 --> 00:18:30,480 they ask if you get caught well then you're out of luck but we think it's it's a close circuit 193 00:18:30,480 --> 00:18:35,440 radio station which means you have a very captive audience it was it was quite a trip but they 194 00:18:35,440 --> 00:18:39,920 had a professional studio and they had you know a big mixer and they had you know they had 195 00:18:39,920 --> 00:18:44,320 everything except the transmitter actually transmitter was just wires running through the entire 196 00:18:44,400 --> 00:18:48,400 hospital so people would listen in on an earphone they had a choice of you know the four 197 00:18:48,400 --> 00:18:55,200 national uh nationally run uh stations and then a fifth station which was this radio tulip 198 00:18:55,200 --> 00:19:00,480 power tulip radio and it would come on at six p.m. and it would go off the air around nine or 199 00:19:00,480 --> 00:19:08,080 ten and we had different groups working that and it was all um volunteer work and I was accepted 200 00:19:08,080 --> 00:19:13,120 I wasn't accepted as an on air host I was accepted as an engineer first off and so I was 201 00:19:13,200 --> 00:19:18,960 running the board as we say it for um and stringy at microphones for the different shows and I do it 202 00:19:18,960 --> 00:19:23,920 as much as possible in between homework and and school work and I'd go to the station I really 203 00:19:23,920 --> 00:19:29,920 learned my chops there and that's where I was introduced to many different techniques of presenting 204 00:19:29,920 --> 00:19:34,960 there were a number of people there who were very very influential on me and as I was building my own 205 00:19:34,960 --> 00:19:39,760 craft but it was a great place to get my chops down and I met a guy there called Yurumfen 206 00:19:39,840 --> 00:19:45,600 who I'd later I went on to create many many great radio shows with who was working at a pirate 207 00:19:45,600 --> 00:19:51,920 radio station in Amsterdam now so here and this time I'm 1617 and you know mobile had a had a 208 00:19:51,920 --> 00:20:02,880 a moped which kind of looked more like a motorcycle and oh boy who's this oh boy oh no one second 209 00:20:02,880 --> 00:20:08,880 I just got to take this I'll be right back and go anywhere okay sorry about that uh interrupted my flow 210 00:20:10,160 --> 00:20:17,600 okay um right so I met this guy and um and he was working for a pirate radio station 211 00:20:17,600 --> 00:20:24,960 in Amsterdam and this was a much bigger operation these guys had 150 watt FM sender 212 00:20:24,960 --> 00:20:31,360 sender transmitter they had a huge antenna on top one of these canal houses and they were broadcasting 213 00:20:31,360 --> 00:20:39,040 from Friday afternoon until Sunday morning and it was the rhythm of the city it was decibel radio 214 00:20:39,120 --> 00:20:45,440 it was fucking amazing and we had a tremendous reach because of the height of our antenna and 215 00:20:45,440 --> 00:20:51,600 we were playing and this is you know eighty eighty one I think yeah eighty eighty one and we were playing 216 00:20:51,600 --> 00:20:56,480 Madonna when the one her her record first came out that included borderline in holiday and it wasn't 217 00:20:56,480 --> 00:21:01,280 until two years later that that became a hit we were playing and this is in the days of fun boy 218 00:21:01,280 --> 00:21:06,720 three in banana ramma it was Johnny Gill and Stacy Lada saw it was really music you just could not 219 00:21:06,800 --> 00:21:12,800 get anywhere else and we were major heroes we were all fucking geeks and we were you know basically 220 00:21:12,800 --> 00:21:18,640 shun you know from from social life but we would all converge on this little station which you know 221 00:21:18,640 --> 00:21:23,360 we had we had advertisers local advertisers we had enough money to pay rent and we had enough 222 00:21:23,360 --> 00:21:28,080 money to kind of keep the operation going we still had the all pony up for the drinks and for the coffee 223 00:21:29,200 --> 00:21:34,880 but it was one of the most fun periods of my life we were just creating complete free form radio 224 00:21:34,880 --> 00:21:39,200 doing whatever we wanted the only restriction we had basically was our own lives and there was 225 00:21:39,200 --> 00:21:43,840 no way that we were making enough money to pay ourselves to do any of this but man we were having 226 00:21:43,840 --> 00:21:48,640 a great time and the feedback loop through the to the phone line and through just people on the 227 00:21:48,640 --> 00:21:56,560 street it was great and from that day I you know I knew this is well I already knew it but 228 00:21:56,560 --> 00:22:03,360 I wanted to be a broadcaster parallel track I was a oh man what do I have I have like ten I 229 00:22:03,360 --> 00:22:08,960 went to I'm at the pause this and continue a little bit later but it'll be worth it because 230 00:22:08,960 --> 00:22:14,560 I really want to get some of the story out so parallel track I was working at a computer electronic 231 00:22:14,560 --> 00:22:20,960 store on on weekends on Saturday selling components and stuff and the first computer started 232 00:22:20,960 --> 00:22:27,280 to come out and I'd already been introduced to the Apple 2 my dad had one which I didn't 233 00:22:27,280 --> 00:22:33,040 really use but I kind of tinker to run with it the common or VIC 20 came out and I learned a 234 00:22:33,040 --> 00:22:40,640 lot about you know just how data flows through a through a computer and there was another guy there 235 00:22:40,640 --> 00:22:45,600 who was a friend of mine he was a little more technical than I was but together we came up with 236 00:22:46,400 --> 00:22:53,200 our own modems that we built so essentially it was a 75-bod modem which and it was acoustic 237 00:22:54,080 --> 00:22:58,480 and he said I had a little kind of like acoustic coupler made out of cardboard boxes and you 238 00:22:58,560 --> 00:23:03,440 we dial each other up and then we put the phones on to our cardboard box acoustic couplers 239 00:23:03,440 --> 00:23:09,360 and if I hit the A key on my terminal like a second later or so it would show up on his terminal 240 00:23:09,360 --> 00:23:15,280 and so we had a way to communicate and I think it was from that day because I keep coming back 241 00:23:15,280 --> 00:23:21,920 to the modem story that I knew that there was going to be a way to broadcast remember I've been 242 00:23:21,920 --> 00:23:27,680 doing everything illegally or at least not on real frequencies up until that point I knew that there 243 00:23:27,760 --> 00:23:34,480 would be an alternative way to distribute that would allow for radio to happen in different ways 244 00:23:34,480 --> 00:23:38,560 what we'll just call it radio it's really audio distribution of audio but we'll just call it 245 00:23:38,560 --> 00:23:49,600 radio to make it much easier and it was throughout the next 15 almost 20 years that this just 246 00:23:49,600 --> 00:23:56,000 kept staying in the back of my mind I knew that there was going to be ways to do this when the internet 247 00:23:56,400 --> 00:24:02,080 happened when it started to to pop onto the scene and I was introduced to the internet in 1980 248 00:24:03,680 --> 00:24:10,160 788 when it was you know there was no worldwide web yet to get a slip account in order to dial in 249 00:24:10,160 --> 00:24:14,880 it was all unix it was something completely different than what we see it today although 250 00:24:14,880 --> 00:24:19,040 structurally not really that different just it was presented in a different way we hadn't developed the 251 00:24:19,120 --> 00:24:27,280 web browser etc. I kept playing with ways to distribute audio was the most logical one because 252 00:24:27,280 --> 00:24:32,960 I've been a Mac guy all my life and I've been playing around with quick time for a long long time 253 00:24:32,960 --> 00:24:38,720 and understood editing and digital editing I got it completely you know it's a copy paste right 254 00:24:38,720 --> 00:24:44,960 that's that's really what editing is you don't need much more so since I since I was 14 I've 255 00:24:44,960 --> 00:24:50,400 basically been honing my chops on on this audio stuff and I remember when higher speed modems 256 00:24:50,400 --> 00:24:57,440 came out and my first company had just started up it was called on-ramp and the technology portion 257 00:24:57,440 --> 00:25:04,480 was based in an apartment in San Francisco where the guy who I'd met from son micro systems 258 00:25:04,480 --> 00:25:11,360 called Jacob and his brother Chris and so they had a couple of sun servers with a T1 line which 259 00:25:11,360 --> 00:25:16,560 was a big deal to get it into their apartment there and on in barca deero and we were you know 260 00:25:16,560 --> 00:25:22,080 serving up at that point not even yeah I think we just started serving up mosaic web pages that's 261 00:25:22,080 --> 00:25:32,000 right mosaic was out and I remember when the first 9600 bought modem came out and Carl would sit in 262 00:25:32,000 --> 00:25:39,520 San Francisco and through the I think was the PCM codec was basically streaming in real time audio 263 00:25:39,520 --> 00:25:43,840 to me now it would come through you know choppy and it would have to re-buffer and it would break 264 00:25:43,840 --> 00:25:47,920 but you know he had him on the phone he said okay check this out and he would start up a little 265 00:25:47,920 --> 00:25:53,440 units process they would be blasting out this you know in a one song or whatever I think I think 266 00:25:53,440 --> 00:25:58,000 was this I got I wish I remember what song it was and it would come through on the other end 267 00:25:58,000 --> 00:26:04,160 I was like god this is fantastic we just went across the country and it was transmitted through 268 00:26:04,160 --> 00:26:08,320 you know through these wires and I was freaking out I loved it I knew that it was going to happen 269 00:26:08,320 --> 00:26:13,440 now of course I didn't have any of the technical knowledge or understanding of what that you know 270 00:26:13,440 --> 00:26:19,040 what that really meant you know what the bandwidth considerations are what the scalability was 271 00:26:19,040 --> 00:26:25,680 of it all but it wasn't long after that that you know I had actual an actual office in New York 272 00:26:25,680 --> 00:26:32,480 had one employee Brad Sirling who we were sitting in an office together I got a call one day 273 00:26:33,760 --> 00:26:36,720 yeah I'm gonna finish this part of the story then I'm gonna have a quick lunch and I'll come back 274 00:26:36,800 --> 00:26:41,360 and I'll finish it I got a call one day from a guy he said hey look my name's Ron Bloom 275 00:26:43,760 --> 00:26:51,600 I'm in Los Angeles I think I have an idea and this is 1994 so I think I have an idea of how we can 276 00:26:53,120 --> 00:26:58,080 do something with the Grammys because I know the guys over at Narris the National Court Academy 277 00:26:58,080 --> 00:27:03,360 of Recording Arts and Sciences and I think that we could put together what he called a cybercast 278 00:27:03,440 --> 00:27:07,360 which was at the time you had simulcast remember those from the 80s we could watch the 279 00:27:07,360 --> 00:27:13,040 concert on TV and the radio station would broadcast it in a beautiful stereo sound 280 00:27:13,760 --> 00:27:17,840 said we could do something really cool where the Grammys are on TV and we'll provide a 281 00:27:17,840 --> 00:27:23,920 separate broadcast which will consist of web pages it will consist of pictures Casio just come out with 282 00:27:23,920 --> 00:27:30,080 their first digital consumer camera that they were trying to get into the marketplace and I said 283 00:27:30,320 --> 00:27:36,960 I think we can also interview and do some audio I'd also hooked up with progressive 284 00:27:36,960 --> 00:27:45,760 networks which was Rob Glazer's company before it became real networks and so he came into New York 285 00:27:45,760 --> 00:27:50,160 the next day you know we talked about the idea I said it's great I'll see you tomorrow in LA so we flew 286 00:27:50,160 --> 00:27:56,400 out to LA we went to the Grammys and we said hey you know we want the license to be able to do this 287 00:27:56,480 --> 00:28:05,040 cybercast and and really at the time the Grammys was you know there weren't troubles a very broken 288 00:28:05,040 --> 00:28:10,640 brand it was all you know considered old fashioned and certainly not hip and so they liked the idea 289 00:28:10,640 --> 00:28:14,960 and they said well that's fantastic we'll give you a license for a million dollars and we said hey 290 00:28:14,960 --> 00:28:20,720 that's really cool but we were thinking zero dollars because we have no money and we talked them into it 291 00:28:20,800 --> 00:28:26,880 and we were thinking that the way we would monetize it is that we could go to their existing 292 00:28:26,880 --> 00:28:32,000 sponsors and sell on a little sponsor ship and as we're walking out the door with our free license 293 00:28:32,000 --> 00:28:38,880 they said oh one more thing you can't approach our existing advertiser so we had a couple of months 294 00:28:38,880 --> 00:28:45,440 of real you know real starvation there trying to figure out how we were going to make this happen 295 00:28:45,440 --> 00:28:54,320 and we teamed up with a great sales company who media america who helped us sell this to advertisers 296 00:28:54,320 --> 00:29:02,480 of course was a lot of it was experimental budget at the time but we got it done and we had to drop 297 00:29:02,480 --> 00:29:07,760 a T1 into the shrine auditorium these days I'm sure the shrine auditorium has plenty of fiber all on 298 00:29:07,760 --> 00:29:13,680 its own you know we flew like a team of seven or eight out there all people who are you know 299 00:29:13,760 --> 00:29:18,160 still very dear to my heart and we've worked together for a long long time we had a great time three 300 00:29:18,160 --> 00:29:24,720 days of the Grammys and we were actually streaming audio and we were doing CUCMe if you recall that 301 00:29:24,720 --> 00:29:32,400 CUCMe video it was it was it was it was just fucking phenomenal we were creating content on the 302 00:29:32,400 --> 00:29:38,560 fly that was written it was pictures it was captions with the pictures it was streaming audio it was 303 00:29:38,560 --> 00:29:44,000 CUCMe it was all little bits and pieces but together it really made a beautiful broadcast environment 304 00:29:44,000 --> 00:29:49,440 it was a very exciting time for us and we went back after the Grammys and we just you know okay 305 00:29:49,440 --> 00:29:54,800 now everyone's gonna call every record producer all the artists all the labels the television 306 00:29:54,800 --> 00:29:59,600 stations anybody who has anything to do with content is going to is gonna start calling and we sat 307 00:29:59,600 --> 00:30:05,360 by the phone four days and heard nothing but fucking crickets not a single person called 308 00:30:06,320 --> 00:30:11,120 now we did actually start a company from that because we did at one call from a gentleman 309 00:30:11,120 --> 00:30:16,240 called Bob McColley who worked at the Anheiser Bush and he said he'd called up and he said hey 310 00:30:16,240 --> 00:30:20,960 I saw you guys at the Grammys we're really interested in some of this stuff and we'd like to know more 311 00:30:20,960 --> 00:30:25,200 and do you have you know do you provide these services and of course we put on our other 312 00:30:25,200 --> 00:30:30,880 hat and said well yes of course Mr. McColley we provide these services for you and we we essentially 313 00:30:31,040 --> 00:30:36,080 went out and to St. Louis and created Budweiser dot com that was the first of many initiatives 314 00:30:36,080 --> 00:30:40,000 but we were creating content we had the Bud guy on the road who went to all the races 315 00:30:41,360 --> 00:30:47,760 we had the born on date if you look at your Budweiser bottle or can you see that it says this 316 00:30:47,760 --> 00:30:53,040 beer was born on that was something that we that we came up with by um there's always been a 317 00:30:53,040 --> 00:31:00,320 barcode which can tell you down to the quarter hour when that actual beer rolled off the the assembly 318 00:31:00,400 --> 00:31:04,560 line and you could input that code into a little web app we had made and would tell you when 319 00:31:04,560 --> 00:31:10,560 your beer was born and that turned into an actual branded thing on the on the Budweiser cans and 320 00:31:10,560 --> 00:31:16,720 bottles so but that's beside the point there was it was just it was not going to happen we were 321 00:31:16,720 --> 00:31:22,080 not going to be able to create our own content and distributed and at that time I'd after MTV dot 322 00:31:22,080 --> 00:31:26,880 com we had metaverse dot com the vibe which was you know just all kinds of great stuff that we 323 00:31:26,960 --> 00:31:33,040 were putting together ourselves we had no way to monetize it except selling it through to corporate 324 00:31:33,760 --> 00:31:38,560 corporate entities who wanted to use that to make themselves more attractive to their core audience 325 00:31:39,360 --> 00:31:45,680 now that was what eleven years ago ten years ago and now and of course the the big problem was 326 00:31:45,680 --> 00:31:51,920 we really didn't have the audience there was no audience to speak of and now as we fast forward 327 00:31:52,400 --> 00:31:58,000 I think it was Peter Day actually let me I think I have this bit Peter Day the BBC 328 00:31:59,200 --> 00:32:02,400 he really said it right I'm going to you've heard this in a million times I'm going to play it for you 329 00:32:02,400 --> 00:32:07,760 again because I don't always think get that listen to what he says it is so true this is this is 330 00:32:09,040 --> 00:32:12,720 you know this guy's been in broadcasting for thirty five years listen to what he says 331 00:32:14,160 --> 00:32:20,400 something remarkable is happening here radio is springing free of the regulated gatekeepers who 332 00:32:20,480 --> 00:32:26,720 managed what you can hear since radio is invented it's jumping into the hands of anyone at all with 333 00:32:26,720 --> 00:32:33,680 something or nothing to say so exactly the gatekeepers and they're called gatekeepers but I don't 334 00:32:33,680 --> 00:32:39,200 think you know anyone who controls the frequencies that were allowed to broadcast on allowed to use 335 00:32:39,200 --> 00:32:44,400 for distribution they're not necessarily all evil but it's a big power game there's a lot of 336 00:32:44,400 --> 00:32:50,480 things that's stake in that so now with what we have we have the bandwidth to be able to do audio 337 00:32:50,480 --> 00:32:54,080 we certainly have the bandwidth for audio but only barely I'm telling you we're going to run into 338 00:32:54,080 --> 00:32:58,480 some interesting situations with bandwidth and we still have to figure out how to handle that better 339 00:32:58,480 --> 00:33:05,040 because there is a very definite cost attached to distributing this audio over the internet 340 00:33:05,920 --> 00:33:15,040 we have the iPods MP3 players we have this mobile mobile radio that we can take along and it's 341 00:33:15,040 --> 00:33:21,360 almost like history is repeating itself you see companies who have the radios they're investing in the 342 00:33:21,360 --> 00:33:30,560 pirates so you're seeing Apple trying to get podcasting into the mainstream audible is actually a 343 00:33:30,640 --> 00:33:35,440 pirate by themselves I would say initially they're you know but they have done a lot of work on 344 00:33:36,800 --> 00:33:42,400 on creating a lot of these well creating the first the first real player I think auto 345 00:33:42,400 --> 00:33:46,000 will can be credited with and bookmarking and all kinds of stuff like that but they really 346 00:33:46,000 --> 00:33:55,520 pioneered that space Microsoft real networks the distribution is about to blow open wide and what's 347 00:33:55,520 --> 00:34:01,600 interesting is that they're still and I think certainly also hear it at nomdex a lot of it's 348 00:34:01,600 --> 00:34:07,040 still about the technology audio just launched a public beta yesterday and I of course I'd 349 00:34:07,040 --> 00:34:10,560 signed up for an invite and I got in and although their creation tool isn't working yet 350 00:34:11,920 --> 00:34:20,320 they're providing a way for you to it's a sample to browse to sample and to subscribe to podcast 351 00:34:20,880 --> 00:34:24,720 and what was the most enjoyable thing you think oh well you know he's this is a competitor 352 00:34:24,800 --> 00:34:28,880 and I'm not gonna like what I see and how do we go and you know how do you fight these guys 353 00:34:28,880 --> 00:34:35,360 not true at all oh no way I've always said we have to bring in the listeners it has to be made 354 00:34:35,360 --> 00:34:41,840 easier we have to bring in the hundred million listeners in order for this to really start 355 00:34:41,840 --> 00:34:47,360 to to be something exciting and we're at that tipping point because what do I see on Odeo's home 356 00:34:47,360 --> 00:34:52,320 page I see the daily source code I see three other shows that were involved with all being 357 00:34:52,320 --> 00:34:57,360 distributed through Odeo so it's fantastic I couldn't be more happy about this stuff 358 00:35:01,760 --> 00:35:06,400 Apple is what they announced are doing something with the Sundance Festival 359 00:35:07,920 --> 00:35:13,600 Robert Redford and you know of course Apple has all these big Hollywood contacts that's great 360 00:35:13,600 --> 00:35:21,440 I want hundreds of millions of people to hear about podcasting and to go sample it wherever you can 361 00:35:21,520 --> 00:35:28,960 because my mission and our mission has always been to get this great content in to nurture this 362 00:35:28,960 --> 00:35:34,800 content help people who don't who have something to say who are communicators but don't know how to 363 00:35:34,800 --> 00:35:42,880 handle the technology don't know what to do with it maybe are just a bit intimidated by creating it 364 00:35:43,840 --> 00:35:50,240 that is that is where the magic is finally we can create our own content and get wide distribution 365 00:35:50,320 --> 00:35:55,280 and the good stuff does always rise to the top and when I say good stuff it's good stuff to you 366 00:35:55,280 --> 00:36:00,000 if you're looking for something and you're interested in a particular topic very much like 367 00:36:00,000 --> 00:36:04,800 web logs you'll find it it's going to flow through through a number of different ways of course 368 00:36:04,800 --> 00:36:09,920 there'll be some traditional marketing and advertising that that always helps I've been working 369 00:36:09,920 --> 00:36:14,960 very hard on pushing podcasting out to the public thank God we got a name for thank you 370 00:36:15,040 --> 00:36:20,640 Danny Grigwar we got a name that you know helped the the traditional press glam onto it 371 00:36:21,840 --> 00:36:27,680 and you're going to see in the next few weeks an incredible amount of traditional already existing 372 00:36:27,680 --> 00:36:33,600 content or people who are already stars and celebrities they will be podcasting they're 373 00:36:33,600 --> 00:36:40,240 it trust me I think the clear channel who own many thousands of radio stations 374 00:36:41,200 --> 00:36:46,080 that they're going to do a deal with it could be Apple I don't know that would make sense 375 00:36:46,080 --> 00:36:50,560 and they'll be podcasting all their stuff and that's great I want lots of people to come in 376 00:36:51,280 --> 00:36:55,840 where we're going to shine is when we start bringing stuff that you've never heard before 377 00:36:56,720 --> 00:37:02,800 and that's of course what people have really glomed on to particularly in the United States is 378 00:37:03,760 --> 00:37:13,200 this fresh content fresh ideas exciting ideas unregulated ideas boy that's a real big one there 379 00:37:13,920 --> 00:37:20,000 but also there's no time constraint except for the fact that I have a lunch hold on a second 380 00:37:20,000 --> 00:37:31,120 let me see what this is hello hello be right down okay shoot you know what you're just going to 381 00:37:31,120 --> 00:37:38,720 have to wait for another three seconds before I finish this up wow so what was only three seconds 382 00:37:38,720 --> 00:37:44,720 for you this is double time-shifting technology it worked my friends was three and a half hours for me 383 00:37:44,720 --> 00:37:52,880 I'm now back in my room the phone call you heard me get was uh Don Katz uh from audible and uh he's 384 00:37:52,960 --> 00:38:00,160 in Seattle and so we had a quick a well quick yeah like an hour long meeting over a quick lunch 385 00:38:01,360 --> 00:38:06,800 and after that I went to real networks who are located headquartered actually in Seattle 386 00:38:07,440 --> 00:38:13,920 Rob Glazer who well we talked about that earlier who have known for many many years and there's 387 00:38:13,920 --> 00:38:20,560 another company let's add a fourth to our list who are going to help us with our 100 million subscriber 388 00:38:20,640 --> 00:38:27,760 March 100 million listener March and we have a ways to go but I can't tell you how excited I am 389 00:38:27,760 --> 00:38:36,400 about all these companies that are basically going to open up the path to listeners and it's going to 390 00:38:36,400 --> 00:38:43,360 be very interesting let me give you some numbers here for a second um and we're already at about 37 391 00:38:43,360 --> 00:38:50,320 30 eight minutes I think yeah 38 almost 39 minutes I want to wrap it up pretty quick um according 392 00:38:50,320 --> 00:39:02,240 to a article I read today Apple iTunes so this iTunes music store reached 1.7 million households 393 00:39:02,240 --> 00:39:09,360 in March okay seems like a big number it's a spit in the bucket when it comes to what broadcast 394 00:39:09,360 --> 00:39:14,320 radio and television networks reach it's really nothing I think we've discussed the Wall Street 395 00:39:14,320 --> 00:39:20,640 journals reporting earlier that all online music sales all online music sales that includes 396 00:39:20,640 --> 00:39:27,360 rhapsody that includes iTunes music store it's it's anything you can find that sells music online 397 00:39:27,920 --> 00:39:34,320 is only about 2% of the entire sales of the whole music business so we've got quite a ways to go 398 00:39:35,200 --> 00:39:40,960 and what we're going to see is that as listenership opens up and it's going to be up to you I mean 399 00:39:41,040 --> 00:39:47,120 this is the beauty of it is if you want to just create a show I think every every podcast has a minimum 400 00:39:47,120 --> 00:39:53,280 of 10 listeners because that's going to be your friends your family you know your your boy scout 401 00:39:53,280 --> 00:39:58,560 group whatever it is you know and which of course will be very feasible to do very economical 402 00:39:59,520 --> 00:40:04,480 because you just it's you know those prices are coming down fast enough and there's some great 403 00:40:04,480 --> 00:40:12,320 services out there of which pod show also would be providing services but if you want to 404 00:40:13,440 --> 00:40:21,120 really go out aggressively and get listeners and it's one thing to do it in a if you're like a 405 00:40:21,120 --> 00:40:25,520 a common entertainment base show and you just want to have a broad appeal which I think is very hard 406 00:40:25,520 --> 00:40:31,760 to do by the way it's very hard to appeal to a big mass audience or if you're doing a beer cast 407 00:40:31,920 --> 00:40:36,480 and you just want to talk about beer your your listenership is going to grow let me just give you 408 00:40:36,480 --> 00:40:42,080 some other numbers the daily source code which has currently approximately a hundred thousand 409 00:40:42,080 --> 00:40:48,000 downloads per show a hundred thousand downloads per show of which the numbers actually increased a little 410 00:40:48,000 --> 00:40:56,400 bit now it's about 25 to 27 percent of the daily downloads are through subscription which means 411 00:40:56,400 --> 00:41:03,760 it's automatic that costs me or pod show in this case about three hundred fifty dollars a day 412 00:41:04,800 --> 00:41:12,080 okay so it's not free and and there's many many ways that that can be dealt with and many many 413 00:41:12,080 --> 00:41:18,080 economic models that can be put into place lots of them and that's exactly what we're working on 414 00:41:18,080 --> 00:41:22,880 with all of these companies which is why I'm happy to talk to all these companies and 415 00:41:23,840 --> 00:41:30,880 people have different motives different reasons for going out and doing podcasts and actually going for a bigger 416 00:41:30,880 --> 00:41:38,720 audience some is for promotion of something some will be because of the nature of it you can say 417 00:41:38,720 --> 00:41:44,480 what you want be free and some will maybe you know have ulterior motives and deals actually let me I 418 00:41:44,480 --> 00:41:51,040 want to you know give you a quick little taste of a podcast that is a co-production that we're doing 419 00:41:51,120 --> 00:42:00,080 that will be launching in the next week or so it's Spike Lee just listen to a little bit of the Spike Lee 420 00:42:00,480 --> 00:42:06,240 podcast and I think he'll he'll totally get it how what how he's using this medium here he comes 421 00:42:07,120 --> 00:42:14,000 we want to make the best fucking film post wait a minute what did that stop oh is that my 422 00:42:14,000 --> 00:42:22,640 Mac again acting up of course this is interesting I mean people ask me what's the worst thing 423 00:42:22,640 --> 00:42:28,480 as a director and a lot of times I make a knowledge between sports and films because also two 424 00:42:28,480 --> 00:42:34,720 of my interest but the worst thing in sports is when you have an athlete only cares about his 425 00:42:34,720 --> 00:42:41,520 statistics the team is about me me me how many points I'm gonna shoot I'm gonna shoot 426 00:42:42,000 --> 00:42:47,200 Kobe Bryant it's pretty cool how many balls that don't me now listen carefully because in this is this is really 427 00:42:47,200 --> 00:42:52,640 Spike Lee doing a podcast you know he's just talking in the unedited voice of Spike and it's in his 428 00:42:53,040 --> 00:42:58,240 production office in Brooklyn and you can hear the air conditioner running in the background so I can 429 00:42:58,240 --> 00:43:08,320 like a hot summer day and act and then film it's like the act who so Spike is another person who is 430 00:43:09,280 --> 00:43:14,240 sorry about that that was my microphone and I just just don't want to put that right on oh 431 00:43:14,960 --> 00:43:21,280 there's another guy who is who's on a mission and I think that we're we're here at nomdex 432 00:43:21,280 --> 00:43:27,600 and there's a lot of excitement building it's a very geeky a lot of it's about RSS 433 00:43:29,040 --> 00:43:35,600 Microsoft will be announcing their plans with RSS now I know exactly what it is I was asked not to 434 00:43:35,680 --> 00:43:40,240 talk about it it seems that it's pretty much common knowledge and a lot of people were told with their plans were 435 00:43:42,320 --> 00:43:49,600 audible will be making an interesting announcement also involving podcasts subscriptions and RSS 436 00:43:51,680 --> 00:43:58,000 look for big big big Hollywood companies to come in I don't know if I can't remember if we talk about this 437 00:43:58,000 --> 00:44:02,800 but I'm sure that clear channel yeah I do we talk we did talk about this who own all these 438 00:44:02,960 --> 00:44:08,560 radio stations they're going to be taking their content and podcasting it that's great you know that's 439 00:44:08,560 --> 00:44:15,040 fantastic but if you look at those numbers and you see that we have an audience that is growing but we 440 00:44:15,040 --> 00:44:23,760 need to move towards the hundred million listeners where is the next great content going to come from 441 00:44:24,800 --> 00:44:30,960 it's going to come from you it's going to come from all of us who have ideas who want to get those 442 00:44:30,960 --> 00:44:37,360 ideas out who want to share with people and you know it may you may be intimidated by the technology 443 00:44:38,000 --> 00:44:45,760 you may not have all the pieces together for the format and if you want to monetize it commercialize it 444 00:44:47,280 --> 00:44:53,760 that's what I want you to come to us for come to pod show for that send an email to atamercareer.com 445 00:44:53,760 --> 00:45:01,040 and be more than happy to help help you out because the listeners are coming the hundred million 446 00:45:01,040 --> 00:45:07,920 listener march is on its way I think it has already been underway but after nomdex there's going to be a 447 00:45:07,920 --> 00:45:13,760 lot of heat and a lot of big companies mentioned them all in this podcast who will all be moving 448 00:45:13,760 --> 00:45:21,600 towards bringing their existing listeners in exciting new listeners to come in and when they come in 449 00:45:21,680 --> 00:45:26,480 it's not going to be just about content you could have heard on the radio it's going to be about 450 00:45:26,480 --> 00:45:36,560 this fresh new exciting group of voices that have great ideas and just haven't had the opportunity 451 00:45:36,560 --> 00:45:43,680 to get it out there or may not even have known that the opportunity existed so that said we're going 452 00:45:43,680 --> 00:45:51,520 to wrap this up we have the registration party which I think Google is throwing and kind of the 453 00:45:51,520 --> 00:45:55,360 get together the evening around seven or eight o'clock so I'm going to go to that and of course 454 00:45:55,360 --> 00:46:00,400 I will have more to report as I will be podcasting from from nomdex in Seattle 455 00:46:02,320 --> 00:46:07,520 stay subscribed daily source code dot com if if you haven't done so already you can definitely send me 456 00:46:07,520 --> 00:46:11,120 feedback because I said add them at curry dot com and if you got some ideas and you want to 457 00:46:12,080 --> 00:46:17,200 be there for the hundred million listeners that are going to show up soon then 458 00:46:18,560 --> 00:46:23,360 you know who to contact and with that I will end with our signature 459 00:46:33,040 --> 00:46:36,640 another pod show podcast stick it in your ear 460 00:46:41,120 --> 00:46:51,600 you