1 00:00:00,000 --> 00:00:01,000 Thank you. 2 00:00:01,000 --> 00:00:02,000 Thank you. 3 00:00:02,000 --> 00:00:03,000 Thank you. 4 00:00:03,000 --> 00:00:04,000 Thank you. 5 00:00:04,000 --> 00:00:05,000 You got me? 6 00:00:05,000 --> 00:00:06,000 Is it working? 7 00:00:06,000 --> 00:00:07,000 Everybody hear me okay? 8 00:00:07,000 --> 00:00:08,000 Yeah. 9 00:00:08,000 --> 00:00:09,000 Wow. 10 00:00:09,000 --> 00:00:12,000 What an interesting couple of days it's been. 11 00:00:12,000 --> 00:00:14,000 It's been just phenomenal. 12 00:00:14,000 --> 00:00:16,000 I was thinking, well, what can I do? 13 00:00:16,000 --> 00:00:17,000 You know, keynote usually. 14 00:00:17,000 --> 00:00:22,000 I thought keynote's were supposed to be at the beginning of something, but now in 15 00:00:22,000 --> 00:00:26,000 hindsight I'm like, wow, this is pretty interesting to have this tremendous opportunity 16 00:00:26,000 --> 00:00:29,000 to speak with you at the end of a conference. 17 00:00:30,000 --> 00:00:37,000 And I was in my hotel room yesterday or the actually the evening before recording a daily source 18 00:00:37,000 --> 00:00:38,000 code. 19 00:00:38,000 --> 00:00:41,000 And I realized that it was episode 199. 20 00:00:41,000 --> 00:00:47,000 And I thought to myself, wouldn't it be a cool idea to do a source code with you 21 00:00:47,000 --> 00:00:58,000 at being essentially, oh man, I should talk to Steve Jobs about that. 22 00:00:58,000 --> 00:01:02,000 It's actually number 200. 23 00:01:02,000 --> 00:01:05,000 I have multiple computers set up, set up. 24 00:01:05,000 --> 00:01:08,000 If anyone was ever listened to the daily source code, this is the crapplet, so let's hope 25 00:01:08,000 --> 00:01:11,000 that it stays intact for today. 26 00:01:11,000 --> 00:01:15,000 So if you don't mind, I'd like to do a source code with you. 27 00:01:15,000 --> 00:01:16,000 Is that okay? 28 00:01:16,000 --> 00:01:17,000 Yeah. 29 00:01:17,000 --> 00:01:18,000 Okay. 30 00:01:18,000 --> 00:01:27,000 Delta share a charlie, two zero zero, something remarkable is happening here. 31 00:01:27,000 --> 00:01:33,000 Radio is springing free of the regulated gatekeepers who managed what you can hear since 32 00:01:33,000 --> 00:01:35,000 radio is invented. 33 00:01:35,000 --> 00:01:39,000 It's jumping into the hands of anyone at all with something or nothing to say. 34 00:01:40,000 --> 00:01:44,000 60 million dollars worth of airplane strap to my ass. 35 00:01:44,000 --> 00:01:47,000 And the next generation radio content in my ears. 36 00:01:47,000 --> 00:01:53,000 I like to think I'm shining into the future. 37 00:01:53,000 --> 00:01:55,000 I guess it is. 38 00:01:55,000 --> 00:01:56,000 I'm curious. 39 00:01:56,000 --> 00:02:00,000 Well, hey everybody, welcome to the daily source code for June 25, 2005. 40 00:02:00,000 --> 00:02:16,000 I got to tell you, I really have a lot of thought going to the source code for today. 41 00:02:16,000 --> 00:02:22,000 And the first thing that freaked me out was, Chris saying that you have an hour and a half to talk. 42 00:02:22,000 --> 00:02:24,000 I was like an hour and a half. 43 00:02:24,000 --> 00:02:26,000 I can't do more than 40 minutes. 44 00:02:26,000 --> 00:02:29,000 That's the set amount of time that I have in me. 45 00:02:29,000 --> 00:02:34,000 Obviously, that's very relevant to this particular spot where we are, this area of Seattle. 46 00:02:34,000 --> 00:02:39,000 Because 40 minutes marker actually came to life. 47 00:02:39,000 --> 00:02:45,000 And I noticed that day liner would not hear certain things in the daily source code. 48 00:02:45,000 --> 00:02:47,000 He'd say, well, I didn't hear that bit. 49 00:02:47,000 --> 00:02:48,000 I'm like, well, why didn't you hear that? 50 00:02:48,000 --> 00:02:49,000 Well, my walk was over. 51 00:02:49,000 --> 00:02:52,000 He would walk around this area right there. 52 00:02:52,000 --> 00:02:55,000 And this walk was 40 minutes. 53 00:02:55,000 --> 00:02:56,000 So I said, well, shoot. 54 00:02:56,000 --> 00:02:58,000 I'll keep it to 40 minutes so you can hear everything I said. 55 00:02:58,000 --> 00:03:00,000 How are you? 56 00:03:00,000 --> 00:03:02,000 How are you? 57 00:03:04,000 --> 00:03:06,000 My goodness. 58 00:03:06,000 --> 00:03:09,000 We have learned so many exciting things here. 59 00:03:09,000 --> 00:03:13,000 We've seen so many interesting damn announcements. 60 00:03:13,000 --> 00:03:18,000 The web feed, the streaming feed, has been just amazing. 61 00:03:18,000 --> 00:03:21,000 We've been able to sit in your hotel room and listen to the part of it. 62 00:03:21,000 --> 00:03:23,000 Be a part of the conference. 63 00:03:23,000 --> 00:03:26,000 And it still had very much an uncomfortable feel to it. 64 00:03:26,000 --> 00:03:31,000 Which, of course, is a term that was coined for BlahverCon. 65 00:03:31,000 --> 00:03:33,000 And the feeling and the vibe has been good. 66 00:03:33,000 --> 00:03:40,000 What I like about the unconference is kind of the tradition of starting off with a song we all sing together 67 00:03:40,000 --> 00:03:45,000 and Dave, of course, let us with a yellow submarine at the beginning of the conference. 68 00:03:45,000 --> 00:03:51,000 And I felt that maybe we should start a new tradition and we'll do a mashup at the end of the conference. 69 00:03:51,000 --> 00:03:55,000 So this is the four minutes for you to do an aggregator stand. 70 00:03:55,000 --> 00:03:57,000 If you want to check your mail for a second. 71 00:03:57,000 --> 00:04:00,000 And if you want a band, that's okay too. 72 00:04:00,000 --> 00:04:01,000 All right. 73 00:04:01,000 --> 00:04:03,000 Sergeant peppers paradise. 74 00:04:03,000 --> 00:04:05,000 Jimmy James. 75 00:04:05,000 --> 00:04:06,000 On the source code. 76 00:04:06,000 --> 00:04:10,000 Ryan, sin, sin grab the handcha. 77 00:04:10,000 --> 00:04:38,750 [ Music ] 78 00:04:39,000 --> 00:04:43,000 This is how you know they gotta go, they gotta go, they gotta go, they gotta go, they gotta go, they gotta go, they gotta go 79 00:04:43,000 --> 00:04:44,000 Woo! 80 00:04:44,000 --> 00:04:46,000 It's one thing to do today 81 00:04:46,250 --> 00:06:06,250 [ Music ] 82 00:06:08,000 --> 00:06:11,000 Alright, well, I prepared it, I forgot 83 00:06:11,000 --> 00:06:14,000 I could go on for a day and listen with stuff like that 84 00:06:14,000 --> 00:06:15,000 It's just fantastic match 85 00:06:15,000 --> 00:06:19,000 Jimmy James, Sergeant Pepper's paradise, the extended edition 86 00:06:19,000 --> 00:06:22,000 It's here for a scobel, for getting everything going there 87 00:06:22,000 --> 00:06:26,000 We'll go on that, we'll go on that, we'll go on that, we'll go on that 88 00:06:26,000 --> 00:06:28,000 Fantastic 89 00:06:28,000 --> 00:06:38,000 In 1969, some of the brightest and most creative musicians got together for their own benefit. 90 00:06:38,000 --> 00:06:44,000 And in the process, it actually changed the world. Some of you in this room were there. 91 00:06:44,000 --> 00:06:50,000 Who else was at Woodstock? Come on. You know, still, see, go more as there. 92 00:06:50,000 --> 00:06:56,000 Dave won't you there? Yeah. In fact, I think I wrote a post that Dave wrote a couple of weeks ago. 93 00:06:56,000 --> 00:07:00,000 They said it felt like this was going to be like Woodstock. 94 00:07:00,000 --> 00:07:04,000 And here we are, 20 years ago today. 95 00:07:04,000 --> 00:07:08,000 Excuse me, it is like Woodstock. It is like Woodstock. 96 00:07:08,000 --> 00:07:12,000 Almost 25 years later. 97 00:07:12,000 --> 00:07:14,000 That is a question. 98 00:07:24,000 --> 00:07:28,000 Yes, I think it is the brown Wi-Fi that you got to be careful of. 99 00:07:28,000 --> 00:07:38,000 So really, we have several hundred of the most talented creative brilliant minds here, 100 00:07:38,000 --> 00:07:42,000 jamming together with new instruments. 101 00:07:42,000 --> 00:07:46,000 And this time, the world is listening instead of a couple million. That is a really big deal. 102 00:07:46,000 --> 00:07:52,000 And if you have had a chance to look at the output of this conference, it is just astounding. 103 00:07:52,000 --> 00:07:56,000 You know, there is thousands of blog posts that are showing up on techno-radi. 104 00:07:56,000 --> 00:08:00,000 Flickr is just overflowing with pictures. Look at yourselves, Christfake. 105 00:08:00,000 --> 00:08:04,000 Look at it. Look at what we have got. Still cameras, video cameras, microphones. 106 00:08:04,000 --> 00:08:08,000 This is just phenomenal. We are the media. It is astounding to me. 107 00:08:08,000 --> 00:08:14,000 The real question is, what message should we be sending to the world from nomads? 108 00:08:14,000 --> 00:08:18,000 I think that message is we want to take back our media. 109 00:08:18,000 --> 00:08:22,000 Not to put it into our hands to hold it, but to put it back into our hearts. 110 00:08:22,000 --> 00:08:26,000 Here is what I have learned so far in the past couple days. 111 00:08:26,000 --> 00:08:30,000 The internet is obviously very powerful. 112 00:08:30,000 --> 00:08:34,000 Powerful as a communications medium, also as a marketing medium. 113 00:08:34,000 --> 00:08:39,000 And we have heard a lot of different opinions and viewpoints on that in the past couple days. 114 00:08:39,000 --> 00:08:43,000 And no matter how hard we try, it is never going to be one or the other. 115 00:08:43,000 --> 00:08:45,000 It is always going to be both. 116 00:08:45,000 --> 00:08:51,000 So, I suggest we just admit that and start embracing it. 117 00:08:51,000 --> 00:08:54,000 It is kind of our version of free love. 118 00:08:55,000 --> 00:08:57,000 Because free love is communications. 119 00:08:57,000 --> 00:08:58,000 It is free speech. 120 00:08:58,000 --> 00:09:00,000 Free love is for users. 121 00:09:00,000 --> 00:09:01,000 It is for developers. 122 00:09:01,000 --> 00:09:05,000 It is for lawyers, politicians, big companies, small companies. 123 00:09:05,000 --> 00:09:07,000 Free love is for the people. 124 00:09:07,000 --> 00:09:10,000 And we need to be continuously enabling that. 125 00:09:10,000 --> 00:09:12,000 And we need to bring in our audience. 126 00:09:12,000 --> 00:09:15,000 That is what I mean when I am talking about the 100 million listener mark. 127 00:09:15,000 --> 00:09:17,000 We have to let people know that it is happening. 128 00:09:17,000 --> 00:09:18,000 And we are getting very close. 129 00:09:18,000 --> 00:09:20,000 People are starting to catch on to it. 130 00:09:20,000 --> 00:09:27,000 So, what is it we have been called here, not the early adopters, but what was the term? 131 00:09:27,000 --> 00:09:31,000 Exactly. 132 00:09:31,000 --> 00:09:35,000 But in order to make this happen, we do need some fuel. 133 00:09:35,000 --> 00:09:37,000 Microsoft, we need some fuel from you. 134 00:09:37,000 --> 00:09:39,000 Apple, we need fuel. 135 00:09:39,000 --> 00:09:42,000 Real, we need fuel, audible, we need fuel. 136 00:09:42,000 --> 00:09:45,000 And we are going to help you sell iPods and music and operating systems. 137 00:09:45,000 --> 00:09:49,000 But please keep listening because we are telling you what we want. 138 00:09:49,000 --> 00:09:52,000 And we need to get some stuff done. 139 00:09:52,000 --> 00:09:54,000 How are we going to get this done? 140 00:09:54,000 --> 00:09:56,000 How are we going to get big companies to work with us? 141 00:09:56,000 --> 00:09:58,000 How are we really going to get this flowing? 142 00:09:58,000 --> 00:10:01,000 Yesterday on the Gilmour Gang, which I thought was a great episode, by the way. 143 00:10:01,000 --> 00:10:03,000 I really enjoyed doing that. 144 00:10:03,000 --> 00:10:09,000 I drew the analogy between the meeting that day one and I had in 2000, 145 00:10:09,000 --> 00:10:14,000 that spurred days creation of the enclosure tag in RSS 2.0. 146 00:10:14,000 --> 00:10:19,000 So I compared that to the, I think it was a television commercial, 147 00:10:19,000 --> 00:10:22,000 or one person is walking on the street with a candy bar. 148 00:10:22,000 --> 00:10:24,000 The other is walking on the street with a jar of peanut butter. 149 00:10:24,000 --> 00:10:27,000 God knows why, look right in the commercial. 150 00:10:27,000 --> 00:10:30,000 They bump into each other and they both have a taste and it's like, 151 00:10:30,000 --> 00:10:32,000 oh, this is a really nice combination. 152 00:10:32,000 --> 00:10:35,000 And of course, that is what became RSS peanut butter cups. 153 00:10:35,000 --> 00:10:39,000 I don't even know that's a real story, but I loved it as an ad. 154 00:10:40,000 --> 00:10:45,000 So the result of that was four years of Dave and I, 155 00:10:45,000 --> 00:10:49,000 basically, sending back huge media files, posting about it, 156 00:10:49,000 --> 00:10:54,000 talking about it, he'd created the first aggregator that understood 157 00:10:54,000 --> 00:10:55,000 and closures. 158 00:10:55,000 --> 00:10:58,000 So we had a great experience amongst the two of us, 159 00:10:58,000 --> 00:11:00,000 but I think after about four years, the peanut butter and 160 00:11:00,000 --> 00:11:03,000 chocolate got a little old, and nothing really happened. 161 00:11:03,000 --> 00:11:08,000 So perhaps a better analogy is what happened in 2004, 162 00:11:08,000 --> 00:11:13,000 I don't take the analogy to the movie big with Tom Hanks. 163 00:11:13,000 --> 00:11:16,000 I wouldn't see that movie. 164 00:11:16,000 --> 00:11:21,000 Dave can be Tom Hanks for this particular example. 165 00:11:21,000 --> 00:11:26,000 The magic really happened when we switched places. 166 00:11:26,000 --> 00:11:30,000 When I, as a user, became a developer, 167 00:11:30,000 --> 00:11:33,000 and Dave was a developer became a user. 168 00:11:33,000 --> 00:11:35,000 And how did that happen? 169 00:11:35,000 --> 00:11:40,000 I don't exactly remember the month, but it wasn't 2004, 170 00:11:40,000 --> 00:11:44,000 and I was receiving new content from Dave. 171 00:11:44,000 --> 00:11:47,000 It wasn't the greatful dead and P3. 172 00:11:47,000 --> 00:11:50,000 It wasn't the quick time movie trailer. 173 00:11:50,000 --> 00:11:51,000 It was something new. 174 00:11:51,000 --> 00:11:52,000 It was interviews. 175 00:11:52,000 --> 00:11:54,000 The Christopher Liden was doing. 176 00:11:54,000 --> 00:11:58,000 And how this is like, wow, here's a guy who knows how to interview 177 00:11:58,000 --> 00:11:59,000 people. 178 00:11:59,000 --> 00:12:02,000 And this is something that's being distributed through this new distribution 179 00:12:02,000 --> 00:12:04,000 mechanism and it's showing up automatically. 180 00:12:04,000 --> 00:12:09,000 And I was delighted. 181 00:12:09,000 --> 00:12:14,000 What was even better I'd have to say is when Dave became so frustrated 182 00:12:14,000 --> 00:12:19,000 that happens once in a while. 183 00:12:19,000 --> 00:12:24,000 It became so frustrated with, well, I can't speak on his behalf, 184 00:12:24,000 --> 00:12:27,000 but I think with just radio and traditional media 185 00:12:27,000 --> 00:12:29,000 that he wanted to make it himself. 186 00:12:29,000 --> 00:12:32,000 And I know that he... 187 00:12:32,000 --> 00:12:34,000 No, no, no, no, no. 188 00:12:34,000 --> 00:12:37,000 No, no, no, no. 189 00:12:37,000 --> 00:12:40,000 Well, I wanted to get to a different point about that. 190 00:12:40,000 --> 00:12:42,000 No, no, no, it's going. 191 00:12:42,000 --> 00:12:43,000 No, no. 192 00:12:43,000 --> 00:12:45,000 If you're going to get it, but you've got it. 193 00:12:45,000 --> 00:12:48,000 Make sure Steve was told that he was. 194 00:12:48,000 --> 00:12:52,000 Steve Gilmore was an inspiration to you doing that, Ben. 195 00:12:52,000 --> 00:12:53,000 Correct. 196 00:12:53,000 --> 00:12:56,000 The result was very interesting to me. 197 00:12:56,000 --> 00:13:00,000 The result was, and I'm a professional broadcaster, 198 00:13:00,000 --> 00:13:05,000 the result was these programs or shows or audio blog posts, 199 00:13:05,000 --> 00:13:08,000 whatever the hell you want to call them, these files that would come down 200 00:13:08,000 --> 00:13:12,000 to my desktop automatically that had Dave recording. 201 00:13:12,000 --> 00:13:14,000 And it was fantastic. 202 00:13:14,000 --> 00:13:17,000 It was completely everything was breaking microphones falling. 203 00:13:17,000 --> 00:13:19,000 The recording was on when it should be off. 204 00:13:19,000 --> 00:13:20,000 It was off when it should have been on. 205 00:13:20,000 --> 00:13:21,000 And I loved it. 206 00:13:21,000 --> 00:13:23,000 I was like, my God, this is fantastic stuff. 207 00:13:23,000 --> 00:13:24,000 This is so fucked up. 208 00:13:24,000 --> 00:13:25,000 It's great. 209 00:13:25,000 --> 00:13:26,000 I love it. 210 00:13:26,000 --> 00:13:27,000 I need more of this. 211 00:13:27,000 --> 00:13:29,000 I was totally totally enjoying it. 212 00:13:29,000 --> 00:13:30,000 Yeah. 213 00:13:30,000 --> 00:13:39,000 But I had my own frustrations, because at the time I had about a 45 to an hour 214 00:13:39,000 --> 00:13:41,000 long commute in the morning. 215 00:13:41,000 --> 00:13:45,000 And so the radio user land aggregated would bring down the MP3 files 216 00:13:45,000 --> 00:13:47,000 and put them on my desktop. 217 00:13:47,000 --> 00:13:50,000 And every morning I'd have to go into the folder, find the file, 218 00:13:50,000 --> 00:13:54,000 drag it over iTunes, iTunes, and had to synchronize with my iPod. 219 00:13:54,000 --> 00:13:55,000 And I became tedious. 220 00:13:55,000 --> 00:13:56,000 It doesn't seem like a big deal. 221 00:13:56,000 --> 00:13:58,000 But there were days where I said, I don't have any time. 222 00:13:58,000 --> 00:14:00,000 I mean, I don't have time to go through that sequence. 223 00:14:00,000 --> 00:14:02,000 But yeah, it just takes time. 224 00:14:02,000 --> 00:14:03,000 And I was frustrated. 225 00:14:03,000 --> 00:14:09,000 And I think it was blocked the first second blogger kind of thing. 226 00:14:09,000 --> 00:14:11,000 And we were in Boston. 227 00:14:11,000 --> 00:14:15,000 And I'd asked developers, just I'm sure, as Dave, and I know he did, had asked 228 00:14:15,000 --> 00:14:17,000 other people, how do I record? 229 00:14:17,000 --> 00:14:19,000 What kind of microphone should I use? 230 00:14:19,000 --> 00:14:22,000 And he probably didn't even get any good input or feedback from me on that, 231 00:14:22,000 --> 00:14:23,000 or anyone really. 232 00:14:23,000 --> 00:14:26,000 So he took a whole bunch of time to figure out how to do it. 233 00:14:26,000 --> 00:14:29,000 And by trial and error found a recording program that would work for him, 234 00:14:29,000 --> 00:14:31,000 and a microphone that would work for him. 235 00:14:31,000 --> 00:14:35,000 And so I started to do the same, because I couldn't get anyone to create that 236 00:14:35,000 --> 00:14:38,000 little, really that little piece in the middle. 237 00:14:38,000 --> 00:14:42,000 I said, it seems to me, like, and this is me talking to developers. 238 00:14:42,000 --> 00:14:45,000 It seems to me like we should be able to create something that 239 00:14:45,000 --> 00:14:48,000 looks at an RSS 2.0 feed with enclosures. 240 00:14:48,000 --> 00:14:50,000 Identifies as a new enclosure. 241 00:14:50,000 --> 00:14:53,000 Downloads it and puts it on my iPod. 242 00:14:53,000 --> 00:14:56,000 And every single developer I talk to said, yeah, absolutely real easy. 243 00:14:56,000 --> 00:14:57,000 I'll do it for you tomorrow. 244 00:14:57,000 --> 00:15:00,000 Well, that's the same thing as me saying, yeah, Dave, I'll hook it with the mic tomorrow, 245 00:15:00,000 --> 00:15:02,000 because of course it never happened. 246 00:15:02,000 --> 00:15:09,000 So out of my own frustration, I built that piece that made life easier for me. 247 00:15:09,000 --> 00:15:15,000 And that is, of course, users and developers partying together. 248 00:15:15,000 --> 00:15:23,000 That's really what happened in my mind to make this podcasting to take off. 249 00:15:23,000 --> 00:15:26,000 So we finally reached a point where we were able to swap roles. 250 00:15:26,000 --> 00:15:28,000 And really, we stepped into a different dimension. 251 00:15:28,000 --> 00:15:30,000 It was really unbelievable. 252 00:15:30,000 --> 00:15:31,000 We swap roles. 253 00:15:31,000 --> 00:15:32,000 We can do that now. 254 00:15:32,000 --> 00:15:37,000 We're able to communicate our experiences very quickly and efficiently with each other, 255 00:15:37,000 --> 00:15:38,000 which gives us incredible power. 256 00:15:38,000 --> 00:15:42,000 And I'm sure that I'm not the only person in this room experiencing this. 257 00:15:42,000 --> 00:15:46,000 I'm sure that there are developers here who are having user experiences, 258 00:15:46,000 --> 00:15:50,000 and learning a lot more about that, and users who are having developer experiences. 259 00:15:50,000 --> 00:15:55,000 And technology is really enabling that quite a bit. 260 00:15:55,000 --> 00:15:57,000 So here's what I learned as a developer. 261 00:15:57,000 --> 00:16:00,000 This shit is hard work. 262 00:16:00,000 --> 00:16:02,000 God damn. 263 00:16:02,000 --> 00:16:04,000 It's unbelievable. 264 00:16:04,000 --> 00:16:09,000 And it's writing a language, except you can't flub it. 265 00:16:09,000 --> 00:16:15,000 And you can't say, oh, well, I'll drop a comma here or a colon there because with code writing, 266 00:16:15,000 --> 00:16:18,000 no way, the interpreter says, not going to work. 267 00:16:18,000 --> 00:16:20,000 If you're writing for humans, it's a little more easier. 268 00:16:20,000 --> 00:16:22,000 Humans are, you know, we'll let that kind of pass through. 269 00:16:22,000 --> 00:16:23,000 And wow. 270 00:16:23,000 --> 00:16:24,000 It's an art form. 271 00:16:24,000 --> 00:16:25,000 It is 100% art. 272 00:16:25,000 --> 00:16:27,000 There's so many decisions to be made. 273 00:16:27,000 --> 00:16:29,000 So many different ways to approach a problem. 274 00:16:29,000 --> 00:16:31,000 So many different ways to do something. 275 00:16:31,000 --> 00:16:32,000 I was blown away. 276 00:16:32,000 --> 00:16:35,000 Really, learned so much. 277 00:16:35,000 --> 00:16:41,000 And I hope that there are developers who have learned a lot about users. 278 00:16:41,000 --> 00:16:45,000 I also learned that the really easy shit gets done last. 279 00:16:45,000 --> 00:16:47,000 And I think that's pretty critical. 280 00:16:47,000 --> 00:16:51,000 So for me, it was very easy to say, please take that download 281 00:16:51,000 --> 00:16:53,000 an MP3 file and put it on the iPod. 282 00:16:53,000 --> 00:17:01,000 And because it was easy, I believe it was overlooked and it wasn't done. 283 00:17:01,000 --> 00:17:03,000 And we talk about users and developers. 284 00:17:03,000 --> 00:17:06,000 They work at big companies, too. 285 00:17:06,000 --> 00:17:09,000 Some of you work for big companies are in this room. 286 00:17:09,000 --> 00:17:12,000 And people, big companies, make up the DNA of these big companies. 287 00:17:12,000 --> 00:17:13,000 They're just people. 288 00:17:13,000 --> 00:17:14,000 They're users. 289 00:17:14,000 --> 00:17:15,000 They're developers. 290 00:17:15,000 --> 00:17:16,000 Just people. 291 00:17:16,000 --> 00:17:20,000 And big companies can be really helpful if guided correctly because they have the resources 292 00:17:20,000 --> 00:17:24,000 to create any infrastructure needs that we have. 293 00:17:24,000 --> 00:17:29,000 And because of web logs and podcasts and people and users and developers 294 00:17:29,000 --> 00:17:33,000 who are already together, we're actually getting some stuff that we want. 295 00:17:33,000 --> 00:17:35,000 Look at what happened here at this conference. 296 00:17:35,000 --> 00:17:38,000 RSS going to be built right into Windows. 297 00:17:38,000 --> 00:17:42,000 I mean, even they didn't think that would ever happen. 298 00:17:42,000 --> 00:17:50,000 I think Tuesday or Wednesday, not even a year after the term podcasting was coined by Danny Grigwar, 299 00:17:50,000 --> 00:17:53,000 podcasting support built right into iTunes. 300 00:17:53,000 --> 00:17:56,000 To me, that's just phenomenal. 301 00:17:56,000 --> 00:18:01,000 But we really have to make sure we get even better signal to noise ratio in our conversations, 302 00:18:01,000 --> 00:18:03,000 and then we're really unstoppable. 303 00:18:03,000 --> 00:18:07,000 And we need to do this in order to enable the full power of subscription. 304 00:18:07,000 --> 00:18:10,000 Because that's really what I see going on here. 305 00:18:10,000 --> 00:18:12,000 This power of subscription. 306 00:18:12,000 --> 00:18:14,000 That's really changing everything. 307 00:18:14,000 --> 00:18:16,000 The whole models are turned around. 308 00:18:16,000 --> 00:18:19,000 By the way, it's the dream of mainstream media. 309 00:18:19,000 --> 00:18:22,000 They've always wanted something by appointment. 310 00:18:22,000 --> 00:18:23,000 Radio by appointment. 311 00:18:23,000 --> 00:18:25,000 That's why you hear on the radio today. 312 00:18:25,000 --> 00:18:26,000 Hey, tune in tomorrow. 313 00:18:26,000 --> 00:18:27,000 Don't go anywhere. 314 00:18:27,000 --> 00:18:28,000 I'll be right back. 315 00:18:28,000 --> 00:18:30,000 Because we've got to bring them back in. 316 00:18:30,000 --> 00:18:31,000 Make sure that they tune in. 317 00:18:31,000 --> 00:18:35,000 Now all we have to say is, hey, stay subscribed. 318 00:18:35,000 --> 00:18:38,000 Very, very powerful stuff. 319 00:18:38,000 --> 00:18:42,000 So before we can really show the world where the parties act, 320 00:18:42,000 --> 00:18:44,000 we need to, I think, fix a few things. 321 00:18:44,000 --> 00:18:48,000 I think these are relatively simple. 322 00:18:48,000 --> 00:18:52,000 Let's get one click subscriptions working now. 323 00:18:52,000 --> 00:19:02,000 And just like the internet is going to be for marketing and communications, 324 00:19:02,000 --> 00:19:06,000 there's going to be some formats that are crossover. 325 00:19:06,000 --> 00:19:08,000 So there's RSS, there's Adam. 326 00:19:08,000 --> 00:19:11,000 There's MP3, there's WMA, there's AAC. 327 00:19:11,000 --> 00:19:13,000 I think we kind of all see the formats. 328 00:19:13,000 --> 00:19:17,000 I was very happy to hear the aggregators speak. 329 00:19:17,000 --> 00:19:19,000 I'm not quite sure who said it, but someone said, 330 00:19:19,000 --> 00:19:23,000 we're Switzerland. 331 00:19:23,000 --> 00:19:25,000 Switzerland is neutral. 332 00:19:25,000 --> 00:19:28,000 Very expensive place to live, by the way, Switzerland is. 333 00:19:28,000 --> 00:19:31,000 But if that's the commitment, the aggregator developers are making, 334 00:19:31,000 --> 00:19:37,000 then Shapo Baha hats off to you because I think that you really hold the key to a lot of this stuff. 335 00:19:37,000 --> 00:19:40,000 So you eat Adam feeds, you aren't eat RSS feeds. 336 00:19:40,000 --> 00:19:44,000 Can you eat the feed, colon slash, slash one subscription, 337 00:19:44,000 --> 00:19:46,000 can you eat the Adam element subscription? 338 00:19:46,000 --> 00:19:47,000 I think so. 339 00:19:47,000 --> 00:19:52,000 I think we just need to say, okay, we have a couple multiple, several multiple formats. 340 00:19:52,000 --> 00:19:54,000 Let's just implement it all and move on. 341 00:19:54,000 --> 00:19:57,000 So we can just go because the users out there are audience, 342 00:19:57,000 --> 00:20:01,000 people who want to listen, who want to watch, who want to read, 343 00:20:01,000 --> 00:20:05,000 and who also want to write and want to create audio and video. 344 00:20:05,000 --> 00:20:09,000 They're ready for us, but we just have to fix a few of those things to help them along. 345 00:20:09,000 --> 00:20:16,000 Metadata, got some good work going on, some great namespaces for RSS, 346 00:20:16,000 --> 00:20:26,000 media RSS is one, Microsoft lists, Apple is doing a namespace for podcasting for their iTunes. 347 00:20:26,000 --> 00:20:30,000 We really need to get working on attention.xml. 348 00:20:30,000 --> 00:20:35,000 If you don't know what that is, check the show notes, they'll be a link to Steve Wilmore, 349 00:20:35,000 --> 00:20:37,000 who will be very happy to explain that. 350 00:20:37,000 --> 00:20:40,000 It's critical we get some of this stuff going. 351 00:20:40,000 --> 00:20:44,000 And also let's address the bandwidth issue now before it becomes a real problem. 352 00:20:44,000 --> 00:20:49,000 I had some time to think about what we discussed yesterday. 353 00:20:49,000 --> 00:20:54,000 And I think it is time to make a corner turn on PTP, particularly for podcasting. 354 00:20:54,000 --> 00:20:58,000 So until something else comes along that we all agree makes sense, 355 00:20:58,000 --> 00:21:04,000 I fully intend to implement Bitcoin and support it, and I hope you all do too. 356 00:21:04,000 --> 00:21:19,000 And I have some ideas and I look forward to working with the aggregator developers and the podcast developers on making that work. 357 00:21:19,000 --> 00:21:25,000 Because I think we can do it, and if we all bond together, then we can really make some cool stuff happening. 358 00:21:25,000 --> 00:21:29,000 It's going to be critical, because the experiences are going to start to be great, very, very quickly, 359 00:21:29,000 --> 00:21:33,000 as listeners come in and we just don't have the bandwidth to serve them. 360 00:21:33,000 --> 00:21:39,000 Just pass the pay for the bandwidth to serve them, it's probably even worse. 361 00:21:39,000 --> 00:21:44,000 So these things I think are really simple with the group of people that I've seen here that I've met here, 362 00:21:44,000 --> 00:21:50,000 I've spoken to many of you, what I find fascinating is that I know everyone of you. 363 00:21:50,000 --> 00:21:57,000 We either corresponded through audio feedback or a project podcast or a regular weblog. 364 00:21:57,000 --> 00:22:01,000 And you know a lot about me too, it's kind of interesting. 365 00:22:01,000 --> 00:22:07,000 I asked him, you know, how's Patricia? How's your mom? How's the dog? How's the cat? How's the beautiful man? It's absolutely beautiful. 366 00:22:07,000 --> 00:22:10,000 I think we'll see some amazing changes happen in the next six months. 367 00:22:10,000 --> 00:22:12,000 I'm comfortable with even predicting something like that. 368 00:22:12,000 --> 00:22:23,000 The music industry is I think part of the media that we're about ready to take back into our hearts very quickly. 369 00:22:24,000 --> 00:22:34,000 And here's why. First of all, the tools for the so-called professionals absolutely know different from the tools they so-called amateur's use. 370 00:22:34,000 --> 00:22:41,000 You're using pro tools, you're using audition, you're using garage branch, and the jagger uses garage man. 371 00:22:41,000 --> 00:22:44,000 So there can be no difference with the output. 372 00:22:44,000 --> 00:22:49,000 If you're talented, you're going to have the same quality as someone who, like a big jagger. 373 00:22:49,000 --> 00:22:53,000 Only you don't have the same type of push out into the world. 374 00:22:53,000 --> 00:22:57,000 It's not the distribution, by the way, because we've had distribution for a long time. 375 00:22:57,000 --> 00:23:06,000 People are creating their music, their artwork, and they're putting up on MP3s, putting up on sites like garageband.com or MP3tunes.com. 376 00:23:06,000 --> 00:23:10,000 We also have the sales mechanism already in place. My God, we've got another piece that's already there. 377 00:23:10,000 --> 00:23:18,000 CD Baby, iTunes, I think, has like 11,000 pod save music tracks. 378 00:23:18,000 --> 00:23:21,000 They don't call it pod safe, but we do. 379 00:23:21,000 --> 00:23:24,000 So that's there. What are we missing? 380 00:23:24,000 --> 00:23:27,000 What is the key link in the chain that we've been missing? 381 00:23:27,000 --> 00:23:36,000 Well, if you look at the music industry as the way it is today, there's the awesome power of promotion through radio. 382 00:23:37,000 --> 00:23:40,000 Although that is also kind of diminished a little bit. 383 00:23:40,000 --> 00:23:45,000 Radio is really sunk into packaging and marketing and playlists. 384 00:23:45,000 --> 00:23:50,000 You know, because they have very defined set of time in traditional broadcast media. 385 00:23:50,000 --> 00:23:53,000 But when is the last time you heard a disjockey? 386 00:23:53,000 --> 00:23:57,000 Excuse me, Sensei O. 387 00:23:57,000 --> 00:24:00,000 When is the last time you heard a disjockey go, I love this band. 388 00:24:00,000 --> 00:24:05,000 I'm going to play this fucking record every single day until you love them too and go to other concerts and buy their t-shirts. 389 00:24:05,000 --> 00:24:07,000 You don't hear that anymore. 390 00:24:07,000 --> 00:24:08,000 You hear? 391 00:24:08,000 --> 00:24:13,000 Five, thirty-five, everybody how you're doing is zero and all the other. 392 00:24:13,000 --> 00:24:20,000 So an amazing thing happened last year when I stumbled across some music from a band from New York, 393 00:24:20,000 --> 00:24:27,000 four girls who've studied a Juleard and they're called the Lissivia's Bitties. 394 00:24:27,000 --> 00:24:28,000 And I love their music. 395 00:24:28,000 --> 00:24:34,000 Certainly not something mainstream that would make it onto Jack FM or whatever the formats are. 396 00:24:34,000 --> 00:24:36,000 And it was nice about it. 397 00:24:36,000 --> 00:24:38,000 I just sent him an email. 398 00:24:38,000 --> 00:24:41,000 I said, hey, can I play one of your songs on my podcast? 399 00:24:41,000 --> 00:24:42,000 Well, sure. 400 00:24:42,000 --> 00:24:43,000 We own the rights to that. 401 00:24:43,000 --> 00:24:44,000 It's ours. 402 00:24:44,000 --> 00:24:45,000 You know, we've created it. 403 00:24:45,000 --> 00:24:46,000 Go ahead. 404 00:24:46,000 --> 00:24:47,000 We'd love for you to play something. 405 00:24:47,000 --> 00:24:48,000 An amazing thing happened. 406 00:24:48,000 --> 00:24:53,000 After I played it, I got an email from Leon Westover, the singer for the band. 407 00:24:53,000 --> 00:24:59,000 She says, Adam, we sold like 200 CDs in one day. 408 00:24:59,000 --> 00:25:02,000 And when you're selling CDs at 10 bucks a pop, 409 00:25:02,000 --> 00:25:06,000 you're putting 90% of the profit into your pocket, 410 00:25:06,000 --> 00:25:08,000 that becomes rent money. 411 00:25:08,000 --> 00:25:09,000 That becomes pretty significant. 412 00:25:09,000 --> 00:25:11,000 Now they're on a 10 day tour. 413 00:25:11,000 --> 00:25:15,000 You know, they're selling out 5,600 room, a seat rooms. 414 00:25:15,000 --> 00:25:17,000 It's fantastic. 415 00:25:17,000 --> 00:25:18,000 Just, 416 00:25:21,000 --> 00:25:23,000 I think it was last week. 417 00:25:23,000 --> 00:25:25,000 I stumbled across another song, 418 00:25:25,000 --> 00:25:27,000 a guy named Rob Costlow. 419 00:25:27,000 --> 00:25:28,000 He's in Los Angeles. 420 00:25:28,000 --> 00:25:31,000 And when it comes to picking hits, 421 00:25:31,000 --> 00:25:33,000 this is something really big in the radio industry. 422 00:25:33,000 --> 00:25:36,000 You know, you had these music directors and, you know, 423 00:25:36,000 --> 00:25:38,000 they award winning, billboard award winning, 424 00:25:38,000 --> 00:25:40,000 music director because they know how to pick the hits. 425 00:25:40,000 --> 00:25:42,000 When really, it's just repetition. 426 00:25:42,000 --> 00:25:46,000 You know, if you have a song that has what they call a hook, 427 00:25:46,000 --> 00:25:47,000 a catchy hook, 428 00:25:47,000 --> 00:25:49,000 if you repeat it over and over and over again, 429 00:25:49,000 --> 00:25:51,000 you're eventually going to learn that hook. 430 00:25:51,000 --> 00:25:52,000 You're going to learn that song. 431 00:25:52,000 --> 00:25:53,000 You're going to sing it. 432 00:25:53,000 --> 00:25:54,000 You're going to recognize it. 433 00:25:54,000 --> 00:25:55,000 You might even start to like it. 434 00:25:55,000 --> 00:25:57,000 In fact, I think you probably will start to like it. 435 00:25:57,000 --> 00:26:00,000 That's why your commercial jingles work well. 436 00:26:00,000 --> 00:26:03,000 If they're repeated continuously. 437 00:26:03,000 --> 00:26:05,000 So, Rice, Rooney, 438 00:26:05,000 --> 00:26:07,000 the San Francisco treat, 439 00:26:07,000 --> 00:26:08,000 we all know that one. 440 00:26:08,000 --> 00:26:11,000 And I'd like to teach the world to sing, 441 00:26:11,000 --> 00:26:12,000 who knows that. 442 00:26:12,000 --> 00:26:14,000 That's Coca-Cola song. 443 00:26:14,000 --> 00:26:16,000 So, you go to your iPod and say, 444 00:26:16,000 --> 00:26:18,000 can't wait to put the Rice Rooney song on my iPod? 445 00:26:18,000 --> 00:26:19,000 No, you know. 446 00:26:19,000 --> 00:26:22,000 But you know it because of the repetition. 447 00:26:22,000 --> 00:26:25,000 I think that's a waste of time, really, 448 00:26:25,000 --> 00:26:27,000 to get someone to know something. 449 00:26:27,000 --> 00:26:29,000 What's much more effective, 450 00:26:29,000 --> 00:26:31,000 but what's happening now, is podcasts. 451 00:26:31,000 --> 00:26:33,000 There's our listening to each other. 452 00:26:33,000 --> 00:26:36,000 So, when I played, actually, I'll play a little bit of it, 453 00:26:36,000 --> 00:26:38,000 because it's a really beautiful song. 454 00:26:38,000 --> 00:26:40,000 When I played this particular track, 455 00:26:40,000 --> 00:26:43,000 I got emails from all over the world from people saying, 456 00:26:43,000 --> 00:26:45,000 I want to play that song on my podcast. 457 00:26:45,000 --> 00:26:46,000 I loved it. 458 00:26:46,000 --> 00:26:48,000 Rob Costa sent me an email yesterday. 459 00:26:48,000 --> 00:26:53,000 He's been booked now in thousands-seat room gigs. 460 00:26:53,000 --> 00:26:55,000 He's been asked to do movie scores. 461 00:26:55,000 --> 00:26:57,000 It's just phenomenal what is happening. 462 00:26:57,000 --> 00:26:58,000 And why? 463 00:26:58,000 --> 00:27:00,000 Just because we're passing off this information, 464 00:27:00,000 --> 00:27:02,000 we're passionate about what it is, 465 00:27:02,000 --> 00:27:06,000 and we're sending people straight over to the creator of the music, 466 00:27:06,000 --> 00:27:09,000 and he's able to sell it and promote his music online. 467 00:27:09,000 --> 00:27:10,000 This is for a couple of seconds. 468 00:27:10,000 --> 00:27:12,000 Here's really beautiful. 469 00:27:13,750 --> 00:28:03,750 [ Music ] 470 00:28:07,000 --> 00:28:09,000 Isn't that pretty? 471 00:28:09,000 --> 00:28:12,000 Yes, absolutely beautiful. 472 00:28:12,000 --> 00:28:16,000 So, here's just a guy with a keyboard, 473 00:28:16,000 --> 00:28:20,000 recording on whatever tools that came pre-packaged with his PC. 474 00:28:20,000 --> 00:28:22,000 I knew you know if he used a Mac or PC, 475 00:28:22,000 --> 00:28:24,000 and we're able to share that. 476 00:28:24,000 --> 00:28:26,000 We're able to actually generate 477 00:28:26,000 --> 00:28:27,000 revenue for him. 478 00:28:27,000 --> 00:28:28,000 Attention for him. 479 00:28:28,000 --> 00:28:32,000 He's able to go out of the world and continue with his art. 480 00:28:32,000 --> 00:28:35,000 I think that's extremely powerful. 481 00:28:35,000 --> 00:28:36,000 Sorry, Rob. 482 00:28:36,000 --> 00:28:39,000 I'm going to stop there. 483 00:28:39,000 --> 00:28:43,000 So, I think our message to the world, 484 00:28:43,000 --> 00:28:45,000 what I would hope, 485 00:28:45,000 --> 00:28:47,000 is that we are taking back our media, 486 00:28:47,000 --> 00:28:49,000 taking it back to its roots, 487 00:28:49,000 --> 00:28:50,000 where it belongs, 488 00:28:50,000 --> 00:28:52,000 in the hearts and the minds of the people, 489 00:28:52,000 --> 00:28:55,000 and we're doing that to the power of subscription. 490 00:28:56,000 --> 00:28:58,000 So, I'm going to let you off really early, 491 00:28:58,000 --> 00:29:01,000 because my podcast is only supposed to be 40 minutes. 492 00:29:01,000 --> 00:29:02,000 We're just about there. 493 00:29:02,000 --> 00:29:06,000 I do want to thank some people personally 494 00:29:06,000 --> 00:29:12,000 for making not only this conference possible, 495 00:29:12,000 --> 00:29:14,000 but for what is happening, 496 00:29:14,000 --> 00:29:17,000 we are truly, truly seeing something very special 497 00:29:17,000 --> 00:29:18,000 that's happening, 498 00:29:18,000 --> 00:29:19,000 and make sure you get your message out. 499 00:29:19,000 --> 00:29:21,000 Everyone's got their tools with them, 500 00:29:21,000 --> 00:29:24,000 to make sure you prepare the people that listen 501 00:29:24,000 --> 00:29:27,000 or read or watch whatever you're doing, 502 00:29:27,000 --> 00:29:28,000 that it's coming, 503 00:29:28,000 --> 00:29:29,000 and that they can participate, 504 00:29:29,000 --> 00:29:32,000 and they are absolutely welcome. 505 00:29:32,000 --> 00:29:33,000 So, first of all, 506 00:29:33,000 --> 00:29:36,000 I'd like to thank all the developers 507 00:29:36,000 --> 00:29:37,000 for all the work that they've been doing. 508 00:29:37,000 --> 00:29:39,000 I'd like you to give me a big hand. 509 00:29:39,000 --> 00:29:53,000 I'd like to thank Dave Winner for his work on RSS, 510 00:29:53,000 --> 00:29:56,000 OPML, weblogs, podcasting. 511 00:29:56,000 --> 00:29:58,000 We don't always agree on everything, 512 00:29:58,000 --> 00:29:59,000 but I respect you, 513 00:29:59,000 --> 00:30:00,000 and I do love you. 514 00:30:00,000 --> 00:30:01,000 They've won it. 515 00:30:01,000 --> 00:30:02,000 Thank you. 516 00:30:11,000 --> 00:30:12,000 Robert Scoville, 517 00:30:12,000 --> 00:30:14,000 we're all your Robert. 518 00:30:14,000 --> 00:30:15,000 Stand up for a second. 519 00:30:15,000 --> 00:30:18,000 Not only should you be running Microsoft, 520 00:30:18,000 --> 00:30:19,000 you actually already do. 521 00:30:20,000 --> 00:30:25,000 And then finally, before I get out of here, 522 00:30:25,000 --> 00:30:27,000 Chris and Ponzi, ladies and gentlemen, 523 00:30:27,000 --> 00:30:29,000 what a fantastic job they've done. 524 00:30:29,000 --> 00:30:32,000 Come on out. 525 00:30:36,250 --> 00:30:59,000 [ Music ] 526 00:30:59,000 --> 00:31:10,000 All right, that's the Daily Source Code for today, 527 00:31:10,000 --> 00:31:12,000 June 25th, 2005. 528 00:31:12,000 --> 00:31:14,000 We'll see you all on Next Source Code, 529 00:31:14,000 --> 00:31:16,000 and at the next NomeDex. 530 00:31:16,000 --> 00:31:17,000 Thank you very much. 531 00:31:29,000 --> 00:31:44,000 We'll see you all on Next Source Code, 532 00:31:44,000 --> 00:32:11,250 [ Music ] 533 00:32:11,360 --> 00:32:15,000 Bro what are you doing with this world? 534 00:32:15,000 --> 00:32:19,000 I'm just thinking, 535 00:32:19,000 --> 00:32:25,000 Right on. 536 00:32:25,000 --> 00:32:28,000 Right on. 537 00:32:28,000 --> 00:32:35,000 So anyway, again, we're actually wonderful. 538 00:32:35,000 --> 00:32:38,000 I have a glad and keep experience that ever 200. 539 00:32:38,000 --> 00:32:39,000 Number 200. 540 00:32:39,000 --> 00:32:40,000 Yeah. 541 00:32:40,000 --> 00:32:43,000 Twenty-two hundred, whichever one is split over. 542 00:32:43,000 --> 00:32:45,000 Anyway, anything else? 543 00:32:45,000 --> 00:32:46,000 That's it. 544 00:32:46,000 --> 00:32:47,000 That's it. 545 00:32:47,000 --> 00:32:48,000 Okay. 546 00:32:48,000 --> 00:32:49,000 We're going to talk a lot under the name. 547 00:32:49,000 --> 00:32:54,000 I just said, just wrap up again. 548 00:32:54,000 --> 00:33:01,000 We're going to come up here and one of my long-side games, just tell me we're going 549 00:33:01,000 --> 00:33:08,000 to have to relax for a little while and talk about what we're going to be. 550 00:33:08,000 --> 00:33:10,000 I'm going to say that. 551 00:33:10,000 --> 00:33:12,000 You