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In the next generation radio content in my ears.

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I like to think I'm flying into the future.

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[ Music ]

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and come in if you want that's cab for cutie title and registration please

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from the pod safe music network actually turned on to that song by martina

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butler Michael butler rock and roll geek show his daughter martina does a

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show called emo girl talk and she's actually doing something for a demo and

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she played this song and I was posted in the demo for like man I kind of

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dig that so I hope you appreciate how I look today for once I'm actually

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in complete attire I've got the button down shirt on no tie but I just took

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off my jacket an actual black jacket you know not like a leather thing or

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that diesel jacket that I have or no I'm I'm prepped and ready I'm back

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actually from a great meeting in London with Ben Fervayan who is the CEO of

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British telecom going to tell you all about it because I'm very excited about

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about what at first of all how cool is that I left the house at what I

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leave 11 15 11 15 gotten a cab took me to the station and you know right

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through you know that's 25 30 minute train ride I was I was perfect timing I've

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got it down now see instead of waiting 20 minutes I can get there right on

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time get my ticket hop on with just moments to spare quick cab ride from a

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waterloo station to Newgate Street where the BT Center is and you know

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have a meeting then come back same thing actually I scored a oh man it was so

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nice I saw that I had like eight minutes to spare getting off it getting out of

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the cab getting ready to get on the train on the way home and I'm like okay

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Burger King I can smell it I got myself a nice water meal hopped on the on the

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train and ate it in first class and stank up the whole place all the way home

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and literally just got back and figured I would share my experiences with you

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guys because that's part of my fun at least for the daily source code but first

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just briefly about last night as I've been starting to understand even better

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how to utilize what I'm now calling the user interface of the future some

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call it a virtual world some call it a game you know it is second life but I'm

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really learning how to utilize this thing as a communications tool

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yesterday in the pod show palace casino theater can you believe I actually got

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that I had a couple people over and you can actually just sit down I can play a

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video and so I played some stuff that work on it pod show some trailers and

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some other things that you'll be seeing soon this is just like my little closed

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beta to gauge reaction but it was so easy to do this and to have people

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commenting while the video was rolling you know it really isn't interface I

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found something else which is this multi-chair thing now you just have to

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visualize this because remember this is just about connecting with people when

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you're doing it in a very visual way and this multi-chair thing you sit down

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in each person that sits down in the chair a new chair appears and I think

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there's a max I saw the max yesterday at around 12 I think but it's really

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good because everyone's sitting and it kind of controlled not moving about because

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when you get too many avatars too many people as it were roaming around

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then everything slows down and we had a real good conversation and there was you

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know as I said there was like 12 people in the chairs people sitting around

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and it was you know we actually got some chat going on we're talking about the BBC

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was doing and I knew some of the people I didn't know others and then just as the

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conversation was kind of you know at a certain point you have too many people for

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a conversation which is also and also be a problem with anyone can just come into your

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virtual space I saw that Emma was online so I sent her an instant message I say

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Emma we got like the whole gang over here come on over I got I got your pole your

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stripper pole and sure enough Emma came over it took her about five minutes because she

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said she was with another customer I'm not quite sure what that means but I'm going to

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leave it at that so I paid her $500 blind and dollars and and of course on various web

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blogs you'll see pictures of that fine gathering yesterday at the castle oh my goodness

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that was fun though but it was good and yeah even talk a little bit about British telecom

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by my meetings today it really it's a it's a great interface it it works very well for me

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in limited quality quantities because it does get a bit you know overbearing and

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just a bit after a while so I don't have a fully prepped show I haven't even listened to the

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voicemail message box this morning because it was just so much to do and get ready and

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I actually had prepared the cast blaster demo or the cast blaster machine which I used for

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cast blaster as my demo machine because I was going to show the the CEO cast blaster of course

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but also pod show plus and the pod cast delivery network so you know lots of lots of

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preparatory work getting it just right and I wanted to leave on time so it could be in the lobby

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at one for the 130 meeting to be able to configure their BT open zone because of course with a

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company like British telecom if you use their internal systems you know Gmail is blocked Yahoo is

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blocked no Yahoo isn't blocked actually but Gmail is blocked so you can't retrieve password

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easily and all this stuff so I just wanted to get on the BT open zone which of course they also

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have in the building completely separate network and just be able to do the demo from there to show

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what we were getting into together before all that though there are some things I have to admit

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that take precedence over the CEO of British telecom.

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all right he's up to tricks now now he's up to high jinx and I like it so I'm curious

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here is comic strip program from comic strip block.com I just wanted to tell you that I called

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London speech radio station LBC that you can also hear in Guildford last Sunday to ask about

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something the presenter whose name is Ian Lee who is also a grand son of the actor who played

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in Star Wars and by the way I mentioned you Adam and here is what was he's reaction.

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it's another carry reference this is I don't carry. Do you know here?

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yeah who is he?

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excuse please don't let the road any. I don't carry lives at the road yeah.

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I don't carry yes do you mean madam carry?

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no I ain't Adam Curry. Hasan.

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no Adam. Madam Kira.

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close but not close enough. Okay so Adam Curry is a guy who is in Guildford.

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he lives in Guildford yes. He invented podcasting.

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he invented podcasting.

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yes wow.

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so it now you know who invented podcasting.

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Madam carry.

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no Adam Curry.

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Adam Curry.

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okay yeah anyway thanks.

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okay thank you.

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bye bye.

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that was a call from Germany.

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Adam Curry.

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so you can hear Adam that apparently some radio presenters still don't know who the

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fuck are you?

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maybe some post-save music artists could write a song who the fuck is carry.

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something like who the fuck is Alice.

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ciao.

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you know comics are blogger you are my hero dude.

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I think you should call every single radio program in the UK and record this stuff.

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and every single time you get you get the host to mention my name on the air.

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I'll pay you five hundred linden dollars okay every single time.

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be happy to do it. I'm happy to have you terrorize these guys. Fantastic.

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okay onto business then.

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so it's no secret that we've been thinking about setting up pod show UK and part of the reason is

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besides the fact that I like being here and because my girls are here too you know I kind of

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get the tag along with the family and we like it here and there's a thriving podcast community

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which happens to speak more or less the same language as we do in the United States.

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despite all our differences and more on a future yanks versus the brit segment for that.

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but we met with a whole bunch of the podcast community.

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some of the thought leaders at our draft and darts not too long ago.

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not everybody could make it unfortunately but at least we got a good

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good vibe for what is going on and a lot of passion a lot of excitement.

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and in order to open up something in any or any other office for that matter believe it or not

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you know the the eight almost nine million dollars and of course there's the the money

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runner I put in. so let's say the ten million dollars that that has been put into pod show

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is just not enough to open up another office with five to eight people in in London.

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or anywhere in in the United Kingdom for that matter just look at the exchange rate for one

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but also it was never really in our plan to do this until you know we had significant revenues

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and now a lot of things are coming together a little bit faster than we thought some of them

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simultaneously when it rains at pores kind of stuff. and so we were really looking for as we

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do in the US as well for two types of partners one is an advertising agency who has clients

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of course and during our week here we met with several of them several who have US companies

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have a British annexes and vice versa. as well as distribution now for us distribution is

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well it's a whole bunch of things but it's anywhere that we can feature podcasts and hopefully ours

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as well not just ours but yeah we'd like to put ours up there and an example that is iTunes

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pod finder I actually haven't seen the new pod finder thought I was supposed to come out yesterday

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it should be up so that's distribution now on pod finder we promote rarely promote a pod show

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podcast it's really to promote podcasting in general but you can you can see what you know what the

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the obvious types of partners are for us. excuse me since I haven't had a freaking drop all day

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so with British telecom it's a very interesting company they do not have a mobile arm even though

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they are the default telephony carrier here in the UK and beyond the UK but most prompt

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predominantly here in the UK they're very interested in in y-max no secret they're coming out with

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they an IPTV service offering and the company is although often seen is a little dusty and

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old and stodgy you know they definitely have an attitude about where they want to go and it was

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only a couple weeks ago no I was more than that actually it was about two months ago when I was

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last days I was in San Francisco the last time that we were asked to come and meet with

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a number of key executives of British telecom what happened to be in Silicon Valley so we did that

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and I don't think they were quite expecting what we had to say but when we basically had

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laid it all out they said wow you know we should see if we can work together because this is very

150
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timely we're coming out with new products etc and so we've been talking meeting some negotiation

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not you know we we don't like to negotiate really really long and drawn out because if if the

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intent of a contract is not the same from both sides no amount of paper is going to make anything

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right so you know you try to avoid those situations usually it's a bad sign if there's a lot of

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back and forth on a contract at least that's my experience so we so the out that we're down to the

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wire here and the final piece was for me to meet with the CEO Ben Forvian who was a Dutch guy

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and to seal the deal I guess so we had exactly 20 minutes scheduled this is very typical for a CEO

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by the way 20 minutes and since I'm the default pod show guy I was off to go and do it

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Ben Forvian interesting although I was pretty sure I'd never met him before I know of him and

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have seen him on television shows he's a Dutch executive he ran parts of a KPN the Dutch

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to a telephone company he was CEO of loosen technologies he also worked at I believe endimole

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Holland media group he's one of these guys who's definitely been around and has been there

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there's someone calling me what's that no sorry that's KJ he wants to talk about the meeting

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we'll have to call him right back so when I came in you know and I was kind of prepared to

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you know how to you only have 20 minutes I just want to make a really good impression that's why

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I was all gossiping up and Patricia helped me of course maybe look pretty and makes me also confident

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and I know that he had just received a the equivalent of a night hood from from the Dutch queen

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so I'm already to congratulate him on on this prestigious award and I figured I'm not going

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to speak Dutch right off the battle at him choose the language so yeah nice to meet you Adam Croix

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oh nice to meet you we've actually met before well I guess I'd make a big impression on you then

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huh like oh shit this is not good but he's a really very awake

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aware kind of guy you know and so he immediately is pushing on you know so I got the cue

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I'm into my rap about what pod show is what we've been talking with his team about and all the

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guys were there you know we worked a lot with Steven and Gavin and so you know they were in the room

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I couldn't just tell they're like oh man this is it's got to go right and I and what was

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fascinating is so I took him through pod show plus and he's like oh yeah I really like this yeah

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this is good so I'm still in couch potato mode kind of said well you know you couldn't configure this

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so you can listen or watch things at your office or say well so I can have this set up so that I

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can get stuff at home when I come home from a busy day at work and it'll say here's what I've

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collected for you after a busy day of work I said well we'll have to put the words in the busy day

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at work part but yes exactly what it does and we you know went ahead and create he said oh I'm

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interested in cooking so I love it when when people try and break a demo like that so I you know

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once straight to the director he pulled out a vegan the vegan cooking podcast actually

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put that in build Ben's test channel and he's like okay so but what if I want to make something I

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say well I'm glad you asked so I whip up class blaster he's like hmm hmm so I give a quick run

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through when I say but you know instead of explaining all this let's just record a podcast

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so I hit record and actually I think and this was just through the microphone on the

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Chiba so it sounded like shit but I had to overmodulate because you think the microphone's bad

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on the Chiba the speaker is even worse it's like it's almost like an iPod speaker only that someone

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someone you when you don't jam into your ear he let's listen to I think we have that test podcast we

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created on poppin it up now it's actually on the podcast delivery network so here we go

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is it playing a crap shoot I have to I'm sorry all right I'll continue to talk well my

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engineer actually does some reconfiguration here so and you know and he and so I show this

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cast blaster piece and we record it and I show him how easily gets shot right up to the

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right up to the to the pdn and he's like okay I like this this is really good so I can do

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this how about video I say well you know obviously you know we add the video component to cast blaster

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and you do the same thing and you still have to provide your cameras like no no this is great

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he said this is one of the biggest things we learned at end-a-mole and end-a-mole of course

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is famous for the big brother program he said is the results that we achieved by hiring regular

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people and not actors to be in the television shows that that was brilliance and I'm like dude you

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are a visionary that's for sure he'll I think I've got it wired up so okay so whatever we say now is

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okay yep and then we can have we can add uh so we can add a drum to that if you want yeah okay

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but that's the voice and now how do I do a video see there he goes yeah the video is guys we're so

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smart he's straight straight to the video amazing okay so that's all we did basically you can

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hear him jabbering away and he was like boom boom boom question after question and then he says

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I like it this is great what what what what what what's the deal what are we doing and then the guy

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said well basically you know we we have the deal we just you know without saying and it's like okay

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we just want your blessing and he's like and and I immediately jumped in and said yeah this is

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actually just the courtesy call you know just say hi and uh and he said this is fantastic this can

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be bigger than dream works I want to talk about it tomorrow to the shareholders and I was like oh

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anyway I think we're in business and of course until it's signed in blood

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which means we have a partner and I think it's a damn good one they are really they've you know

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without going into all the details of our agreement of course hope you don't mind

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there's going to be a lot of push for marketing for podcasting it will not be exclusive to BT

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customers only it'll be for everybody of course there'll be tons of BT branding

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which is obvious for obvious reasons and and we're really going to push this to the forefront

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and I think in in combination with the BBC who are educating people almost daily now on on what

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podcasting is I think we will really kick some ass now will also be creating show specifically

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for the for the UK market you know so what we have budgets and you know please don't go

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filling up the Gmail because I know everyone is excited and I know that there's lots of stuff

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that we all want to do just let me you know give us a few weeks to get everything squared away

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but I'm so happy I'm even more happy now that we had a chance to meet so many cool people at the

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draft and darts meet up at the bricklayers arms because well we said we would do our best and I

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think we're there so extremely excited about it let me see I was going to you know what I was going

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to try and hit the exact satellite window for this show let's screw it let's just play another song

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some I played before but it just felt right for the mood it's a bit of a style council

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lanky fallen hard for the girl

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[ Music ]

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you're my friend when you fall in your heart when you fall in your heart when you fall in your heart

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lanky fallen hard for the girl from the pod save music network all these songs that you

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here on the daily source code become available for purchase excuse me the day that they are played

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on the show so go off on the support these artists buy a DRM free free and clear MP3 you can

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read download it you don't lose it and you support the artist 100% of the money goes to the artist

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except for a small transaction fee which does not go to pod show and we're really happy to be a

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part of the pod save music network and of course the pod save music movement one other thing

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about British telecom I love their assistance and secretaries there so fun to flirt with them so

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easy telling us that whole american vibe and if Patricia were here she'd say I'm full of shit

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and definitely full of myself and I'm telling you it's fun and I like them I like them all

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add them a credit dot com free feedback daily source code dot com for the latest show the podcast

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feed and the archives and of course credit dot com for any conversation that might be ongoing there

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which doesn't necessarily have to be the same conversation in the podcast tomorrow we'll be back

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with yet another charlie see you then everybody bye bye

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get this podcast and more great ones like it on the high performance podcast delivery

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network from pod show and limelight networks I love it