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This is Bernie from Bernie's World and you're listening to Delta Sierra Charlie 461.

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Hello darlings, bubbles do you want to see my naked pictures darlings?

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Exclusively here on that Delta Sierra Charlie 461.

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[ Music ]

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Hey, hey, hey, hey, hey, hey, hey

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Hey, hey, hey, hey, hey, hey

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For South Carolina, very Brit sounding there

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The FireAbs Hey, Kate

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So number 461 of the daily source code

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It is just barely Thursday here

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And you got it kingdom in the affluent suburb of Surrey

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Everybody, how you doing?

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I'm a little off schedule here

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Been in London the past two days

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I already hinted at it yesterday with a or was it

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It was more than yesterday

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It was like the day before kind of yesterday

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What it doesn't matter if it's in if you live in Australia, it's Saturday

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I hinted at it and indeed we announced our partnership with British telecom

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Today, which was very exciting

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Of course, those of you in listening to the daily source code

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Have known about my conversations with the CEO

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Talk about my visits there

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And there was no real big secret

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But this was really an opportunity for us to introduce

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I think yet another way of British audience

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To podcasting and to the whole concept of independently produced

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Video audio, whether it be music or show or vlog or video podcast or movie

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Whatever it is

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And we have really big plans with British telecom

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Of course, I'll put a link in the show notes

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The official press release

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It was great

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And I don't know

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I'm woefully unprepared here

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Let me see if I might have my notes

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Hold on one second, let me just check

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I do have my notes

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What was so cool about this

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Is we set it up so that, of course, when British telecom

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When they fart, the press shows up, right?

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So this was really an opportunity to show the press

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That what really is possible with serialized independently produced content

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I say, I had a list of all the crap

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I'm just organized

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I thought I had a list of all the journalists that came

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Well, you basically can't think of a publication that didn't show up

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Let's put it that way already, lots of postings online

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And so I was going for two days

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I came home today

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Really, really, really knackered as we say here

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Just due to total lack of sleep

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I'll tell you a little bit about the problems we had

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And I had the other paper workers still downstairs

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And then you know that bio of Ron, bio of myself

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The press release and a bio of Gavin Patterson

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Gavin is the

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BT consumer managing director

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He's really in charge of all the everything that goes to consumer's homes

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Including the forthcoming BT vision

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Which is their IPTV project

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So it's a broadband falls under his jurisdiction

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Shall we say?

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And the first thing Patricia says, man

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And she's getting ready for bed

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So we'll have to talk about it on maybe Friday's show

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First thing she says, well, he's kind of cute

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I have to say Gavin's not a bad looking guy

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I have a feeling that he's younger than I am actually

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But it was awesome

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He had three monstrous plasma screens

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And I used visual communicator

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That's the software I used for my video show

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There's a live mode

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And it really, really worked well

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Good questions from the press

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I have to say that we were still

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Actually the event was being held at the

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Sanderson Hotel, which is one of those

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What is it?

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You know, way too hip

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Is it an inshregor

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I think who did that hotel

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You know, basically they get old

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Ugly furniture

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And then throw a sheet over it

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And then it's cool

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Well, this hotel

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I might add not provision by BT broadband

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Actually by easy net

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Because believe me, I was all over the network

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Tracing and looking for stuff

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It was driving us up the freaking wall

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All last night

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And I was on this till about 2am

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Really nice admin who of course

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Has a lot more on his plate than dealing with the Wi-Fi

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Throughout the hotel

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And he got a hub and a hard-wired connection

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Well, the problem stem from a couple of things

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The main one is it appears that there are some hotel personnel

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Who had little bit torrent servers running

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So he would cut him off

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They'd turn him back on

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Then he started and they had to block the IP addresses

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At one point he actually turned off all Wi-Fi access

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And the entire building just so he could say that they actually

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Could provide connectivity to the outside world

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But it was horrendous

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His whole hotel was interesting

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But you got to be careful

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You have rooms with no walls

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Yeah, their walls are made of glass

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And it was after I almost

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Seriously injured myself three times before I figured out

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This little button you push

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And then a curtain opens up

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In front of the glass

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So you don't do exactly what I was doing

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I didn't see much of the room anyway

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Something else I learned

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Windows has a very interesting default setting

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If you have a virtual private network

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By default

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It will always route all of your traffic

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Through your virtual private network

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And that's the default setting

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Now if you never use the virtual private network

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Then it doesn't really even matter

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I mean actually

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When you think about it this is totally

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Tenfold

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Tenfold

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Tenfold

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Tenfold

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Tenfold

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Tenfold

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Tenfold

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Tenfold

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And now it's tenfold

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The tenfold

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You'll have

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Moment

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Big wind up

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Sorry

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Yeah

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So the tenfold I'll have moment

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Is that the virtual private network

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Which you can set up in Windows

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Which of course I have with the pod show office at San Francisco

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And there's another default setting

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It will automatically redial if the connection is broken

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And so I really learned about this

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When this connectivity

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Tho tell, kept crapping out

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And then I'll kept popping the connect to the VPN

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Connect to the VPN

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And the virtual private network

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And so now I understand that

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Why my mic

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I set up this VPN

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I don't know a couple weeks ago

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And I thought my bandwidth sometimes was really weird

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And the reason why if you just kind of imagine your head

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I'm connecting to the internet

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From Gilford

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That connection is actually going through the internet

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All the way to San Francisco

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And then my computer for all

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Technical

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From all technical aspects

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Believes it's actually connected to the secure private network

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And San Francisco

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And then it goes out and then gets my request from the network

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So obviously this traffic is going around the globe

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Several different times

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The wonder was a little bit slow

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So Andrew Grummit got on Skype with me

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And he walked me through how to get rid of it

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At one point I was so frustrated with all the connectivity problems

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At the hotel

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It's okay

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Let's just get rid of the virtual private network

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That's really easy by the way

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Right-click delete

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Problem solved

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To the phone

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To the phone

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To the phone

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At moment

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Yeah

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So anyway

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Go to btpodgeow.com

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If you live in the UK

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And you want to get you should out there

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We've lunch with that today

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And we'll be rolling out

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Well we'll be rolling out of course a full-blown system

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Obviously targeted towards the UK market

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But obviously integrated with the existing podshow plus system

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And there are changes coming there as well

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So a lot going on

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As I said, a little bit knackered

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But very, very satisfied

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It's been a great couple of days

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I'm going back tomorrow

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We actually have a board of directors meeting

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Since Ron is here and Chris is here and Aaron is here

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We're going to hop on a video conference

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And do that tomorrow at 5 p.m.

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Watch out, scruncher alert

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Adam, I don't have much time

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Here in the voices you've planted in my head

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I'm sitting here in the nunch room

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At work and next door to me

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I hear the unraveling of many roles of paper

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And one word comes to my mind, scruncher

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All this time I've never understood that but now I do

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What I know

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I don't think so

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Forever I am a folder

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Interesting, you know, I just realize now

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That I never asked Gavin Patterson from British telecom

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If he's a folder or scruncher

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I think he's a scruncher

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I don't know, I'll have to ask him

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I think he might be a scruncher

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I think a lot of telco guys are scruncher

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It's beacon of podshow plus

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Hi Adam, this is Martin from Reading

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Long time daily source code list

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Now I suppose you could call me a hundred

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Because I can't actually remember the time

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When I first started listening or how I do

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I found out about you

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So anyway

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A cool idea

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I've been playing around with podshow

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Yeah, you found out about me

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Didn't you read it on Craigslist?

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Under escort services

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There's no doubt loads of other people have

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And I noticed on this view you can build your own channels

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Which result in getting feeds

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Which you can also see in iTunes

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Well I've got a nice neat rocky sound bridge

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Sitting on my side border home

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And I thought it would be really cool to be able to play

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In my channels using the sound bridge

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Now I think actually thinking about this

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Probably possible using iTunes

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And a bit of cludging and this and that

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But actually it would be really cool to be able to do that

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Just by using the streaming radio function that it has

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So there's one for your

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Clip that people to think about

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So there you go

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Oh yeah

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Scruncher

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But I did try folding

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I just can't go the time

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It's just part of your complicated

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Sorry

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To complicate today

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I don't know

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I'm not familiar with the soundboard product

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But is it one of those

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It's just like something that you connect to

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To your network and then it can receive

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Streaming radio channels

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If so

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I believe

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The smart people at Podshow have already thought of that

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You'll see next to every podcast

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Every show

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Every channel

280
00:13:22,600 --> 00:13:24,600
The same place where you've found you

281
00:13:24,600 --> 00:13:26,600
When you go to play your channel

282
00:13:26,600 --> 00:13:28,600
You have a little advanced options there

283
00:13:28,600 --> 00:13:30,600
And you can choose iTunes

284
00:13:30,600 --> 00:13:32,600
You can choose the raw XML

285
00:13:32,600 --> 00:13:34,600
But you can also choose Windows media player

286
00:13:34,600 --> 00:13:35,600
Or real player

287
00:13:35,600 --> 00:13:37,600
And I'm pretty sure that

288
00:13:37,600 --> 00:13:39,600
From what I'm hearing you say

289
00:13:39,600 --> 00:13:41,600
The soundboard probably should understand

290
00:13:41,600 --> 00:13:43,600
How to accept

291
00:13:43,600 --> 00:13:44,600
What is it?

292
00:13:44,600 --> 00:13:46,600
An M3U or a file

293
00:13:46,600 --> 00:13:47,600
I think that's what it is

294
00:13:47,600 --> 00:13:48,600
The real player

295
00:13:48,600 --> 00:13:49,600
Can access

296
00:13:49,600 --> 00:13:50,600
So try that

297
00:13:50,600 --> 00:13:52,600
Try copying the link

298
00:13:52,600 --> 00:13:55,600
That is under the real player

299
00:13:55,600 --> 00:13:57,600
icon

300
00:13:57,600 --> 00:13:59,600
Or it's selected as the downloader

301
00:14:00,600 --> 00:14:01,600
For your channel

302
00:14:01,600 --> 00:14:04,600
And I think that link will actually just work

303
00:14:04,600 --> 00:14:06,600
You could also try the Windows media link

304
00:14:06,600 --> 00:14:10,600
Because in essence, although the protocol is not really streaming

305
00:14:10,600 --> 00:14:15,600
It will bring in the MP3s in a streaming progressive fashion

306
00:14:15,600 --> 00:14:17,600
And play them as soon as they can

307
00:14:17,600 --> 00:14:19,600
So give that a try

308
00:14:19,600 --> 00:14:21,600
Let me know if not to send me some details on the soundboard

309
00:14:21,600 --> 00:14:23,600
Or whatever the heck is you're talking about

310
00:14:23,600 --> 00:14:25,600
And I'll see if we can figure out

311
00:14:25,600 --> 00:14:27,600
Because yeah, I love stuff like that

312
00:14:27,600 --> 00:14:29,600
I have to take it back by the way

313
00:14:29,600 --> 00:14:31,600
What I remember I was talking about the Nokia

314
00:14:31,600 --> 00:14:33,600
And the N61

315
00:14:33,600 --> 00:14:35,600
That Nokia gave me to try out

316
00:14:35,600 --> 00:14:38,600
I still won't use it as a phone

317
00:14:38,600 --> 00:14:42,600
But wow, this is a fantastic podcast listening device

318
00:14:42,600 --> 00:14:44,600
I really have been deprived

319
00:14:44,600 --> 00:14:46,600
And I've had this thing in my bag all this time

320
00:14:46,600 --> 00:14:49,600
I was using it as a setting up for a demo

321
00:14:49,600 --> 00:14:50,600
For British Telecom

322
00:14:50,600 --> 00:14:53,600
Earlier, there was a Friday

323
00:14:53,600 --> 00:14:56,600
And it has Wi-Fi built in

324
00:14:56,600 --> 00:14:59,600
And GPRS, so what is that?

325
00:14:59,600 --> 00:15:01,600
Two and a half generation

326
00:15:01,600 --> 00:15:03,600
It's not quite 3G yet

327
00:15:03,600 --> 00:15:06,600
But it's basically fast enough to bring in

328
00:15:06,600 --> 00:15:08,600
Smaller podcast and reasonable amount of time

329
00:15:08,600 --> 00:15:11,600
And I've subscribed to my daily news channel

330
00:15:11,600 --> 00:15:15,600
And I have, you know, like the New York Times front page

331
00:15:15,600 --> 00:15:17,600
And it also do video by the way

332
00:15:17,600 --> 00:15:19,600
Quite happily it'll do MP4

333
00:15:19,600 --> 00:15:21,600
Not a problem

334
00:15:21,600 --> 00:15:24,600
And it's great because the biggest problem with the iPod

335
00:15:24,600 --> 00:15:26,600
Always, you know, it's got to be charged

336
00:15:26,600 --> 00:15:28,600
iTunes has to have everything downloaded

337
00:15:28,600 --> 00:15:30,600
You have to have connected to it has to be synced up

338
00:15:30,600 --> 00:15:33,600
So either you have a religious habit of plugging that in

339
00:15:33,600 --> 00:15:34,600
Every single night

340
00:15:34,600 --> 00:15:37,600
With this thing is like, oh, you know, I'm in the car right now

341
00:15:37,600 --> 00:15:38,600
Or I'm on the train

342
00:15:38,600 --> 00:15:40,600
Let me just check my channel, you know

343
00:15:40,600 --> 00:15:42,600
And you can set it up so it automatically connects

344
00:15:42,600 --> 00:15:44,600
And keep your channel current

345
00:15:44,600 --> 00:15:46,600
Or you can do it right there on the fly

346
00:15:46,600 --> 00:15:47,600
Plug in the headphones

347
00:15:47,600 --> 00:15:49,600
Or even through the speakerphone

348
00:15:49,600 --> 00:15:51,600
Actually quite a nice device

349
00:15:51,600 --> 00:15:53,600
Not being paid to say this by the way

350
00:15:53,600 --> 00:15:55,600
Just for the run

351
00:15:55,600 --> 00:15:57,600
All right, let me guess

352
00:15:57,600 --> 00:16:01,600
You're talking about BT

353
00:16:01,600 --> 00:16:03,600
Of course it has the address been going on

354
00:16:03,600 --> 00:16:05,600
Same things like that

355
00:16:05,600 --> 00:16:07,600
But then those sort of home broadband

356
00:16:07,600 --> 00:16:09,600
Here we got what is fairly eventually built

357
00:16:09,600 --> 00:16:10,600
TTTV

358
00:16:10,600 --> 00:16:12,600
And I think that's what you're doing

359
00:16:12,600 --> 00:16:13,600
British telecom

360
00:16:13,600 --> 00:16:15,600
Or I don't know BT over the world

361
00:16:15,600 --> 00:16:16,600
Whatever it is

362
00:16:16,600 --> 00:16:17,600
But I'm not saying

363
00:16:17,600 --> 00:16:18,600
You've revenge on me

364
00:16:18,600 --> 00:16:20,600
These are the, I think it's that

365
00:16:20,600 --> 00:16:22,600
Well, I'll find out

366
00:16:22,600 --> 00:16:24,600
But if not, it's never was right

367
00:16:24,600 --> 00:16:26,600
Anyway, that's very significant

368
00:16:26,600 --> 00:16:28,600
And

369
00:16:28,600 --> 00:16:30,600
That's very significant

370
00:16:30,600 --> 00:16:32,600
Yeah, BT vision is what they're going to do

371
00:16:32,600 --> 00:16:34,600
I think the end of this year or fourth quarter

372
00:16:34,600 --> 00:16:36,600
Or whatever, which is going to be

373
00:16:36,600 --> 00:16:37,600
Television

374
00:16:37,600 --> 00:16:38,600
I think what it is

375
00:16:38,600 --> 00:16:40,600
Now I haven't actually seen one of these boxes

376
00:16:40,600 --> 00:16:43,600
But there's something in the UK called free view

377
00:16:43,600 --> 00:16:45,600
Which is amazingly popular

378
00:16:45,600 --> 00:16:48,600
And what free view does

379
00:16:48,600 --> 00:16:50,600
Is it takes regular television signals

380
00:16:50,600 --> 00:16:52,600
Just out of the air, out of the ether

381
00:16:52,600 --> 00:16:54,600
And

382
00:16:54,600 --> 00:16:56,600
And recognize that it's digital

383
00:16:56,600 --> 00:16:58,600
And coded signals that are traveling over that

384
00:16:58,600 --> 00:16:59,600
Over the air signal

385
00:16:59,600 --> 00:17:01,600
And you get like 30 channels right off the bat

386
00:17:01,600 --> 00:17:03,600
All digital, super quality

387
00:17:03,600 --> 00:17:06,600
And then of course if you plug this thing into

388
00:17:06,600 --> 00:17:09,600
Your broadband connection into your phone

389
00:17:09,600 --> 00:17:10,600
Socket

390
00:17:10,600 --> 00:17:13,600
Why then you're going to get all kinds of groovy stuff

391
00:17:13,600 --> 00:17:15,600
And it'll be connected up to your television

392
00:17:15,600 --> 00:17:17,600
I think it's also going to have a

393
00:17:17,600 --> 00:17:20,600
PVR personal video recorder built in

394
00:17:20,600 --> 00:17:22,600
It's going to be an interesting

395
00:17:22,600 --> 00:17:25,600
And I think very fun content device

396
00:17:25,600 --> 00:17:28,600
Let me see what we have here

397
00:17:28,600 --> 00:17:30,600
Seven minutes left

398
00:17:30,600 --> 00:17:31,600
Okay, you know what?

399
00:17:31,600 --> 00:17:33,600
If you want to call in, leave a message

400
00:17:33,600 --> 00:17:36,600
Or if you want to call in, leave a new phone

401
00:17:36,600 --> 00:17:37,600
Jingle

402
00:17:38,600 --> 00:17:41,600
Call the DSC

403
00:17:41,600 --> 00:17:43,600
In the USA

404
00:17:43,600 --> 00:17:45,600
That's plus one

405
00:17:45,600 --> 00:17:46,600
201

406
00:17:46,600 --> 00:17:48,600
6256357

407
00:17:48,600 --> 00:17:50,600
That's plus one

408
00:17:50,600 --> 00:17:51,600
201

409
00:17:51,600 --> 00:17:53,600
6256357

410
00:17:53,600 --> 00:17:54,600
In England

411
00:17:54,600 --> 00:17:56,600
The UK

412
00:17:56,600 --> 00:17:57,600
It's plus four four

413
00:17:57,600 --> 00:17:58,600
207

414
00:17:58,600 --> 00:17:59,600
681

415
00:17:59,600 --> 00:18:00,600
3753

416
00:18:00,600 --> 00:18:02,600
That's plus four four

417
00:18:02,600 --> 00:18:03,600
207

418
00:18:03,600 --> 00:18:04,600
681

419
00:18:04,600 --> 00:18:06,600
3753

420
00:18:07,600 --> 00:18:09,600
If you're a scruncher, a folder

421
00:18:09,600 --> 00:18:11,600
To fingers or a holder call now

422
00:18:13,600 --> 00:18:14,600
That's still cracks me up

423
00:18:14,600 --> 00:18:17,600
If you're a scruncher, a folder to fingers or a holder

424
00:18:19,600 --> 00:18:22,600
Sales Weasel Greg at Pod Show HQ

425
00:18:22,600 --> 00:18:26,600
Sent me a very cool interview with Leo Leport

426
00:18:26,600 --> 00:18:28,600
From what is this ad age

427
00:18:28,600 --> 00:18:32,600
Which is an advertising industry publication

428
00:18:32,600 --> 00:18:34,600
With Leo Leport of TWIT

429
00:18:35,600 --> 00:18:37,600
This week in tech

430
00:18:37,600 --> 00:18:40,600
And it's actually it's fantastic podcasting

431
00:18:40,600 --> 00:18:43,600
Because I haven't seen it on any of the podcasting news sites yet

432
00:18:43,600 --> 00:18:46,600
I think it's probably because it's, you know, it's really

433
00:18:46,600 --> 00:18:48,600
It is an industry publication

434
00:18:48,600 --> 00:18:50,600
I'll just read a couple of bits from it

435
00:18:50,600 --> 00:18:53,600
Leo Leport didn't expect to become one of the largest independent podcast

436
00:18:53,600 --> 00:18:55,600
20 began recording as conversations

437
00:18:55,600 --> 00:18:57,600
With former tech TV

438
00:18:57,600 --> 00:19:00,600
Tech News Guru with former

439
00:19:00,600 --> 00:19:02,600
The hell is that?

440
00:19:03,600 --> 00:19:05,600
It doesn't need, it's not even a fucking sentence

441
00:19:05,600 --> 00:19:10,600
Tech News Guru, Leo Leport is launching a podcast advertising network

442
00:19:10,600 --> 00:19:12,600
Tech News Guru, Leo Leport is launching

443
00:19:12,600 --> 00:19:13,600
What is this?

444
00:19:13,600 --> 00:19:15,600
Why is this copied five times?

445
00:19:15,600 --> 00:19:17,600
Anyway

446
00:19:17,600 --> 00:19:21,600
In conjunction with was it pod track

447
00:19:21,600 --> 00:19:25,600
This week in tech is now running ads

448
00:19:25,600 --> 00:19:26,600
And as you know, I've been in the city

449
00:19:26,600 --> 00:19:28,600
So I haven't heard the most recent episode

450
00:19:28,600 --> 00:19:30,600
Or actually the last three episodes

451
00:19:31,600 --> 00:19:33,600
So I didn't pick up out of myself

452
00:19:33,600 --> 00:19:34,600
But

453
00:19:34,600 --> 00:19:37,600
They're now running ads for Dell

454
00:19:37,600 --> 00:19:39,600
Team Mobile

455
00:19:39,600 --> 00:19:40,600
And Visa

456
00:19:42,600 --> 00:19:45,600
I had a couple of other things here

457
00:19:45,600 --> 00:19:47,600
Adage says

458
00:19:47,600 --> 00:19:49,600
What's adage digital?

459
00:19:49,600 --> 00:19:50,600
So maybe it is online

460
00:19:50,600 --> 00:19:52,600
So now you ask people to donate

461
00:19:52,600 --> 00:19:54,600
Like a paid subscription

462
00:19:54,600 --> 00:19:56,600
And you're taking advertising

463
00:19:56,600 --> 00:19:58,600
Is this kind of like a magazine model

464
00:19:58,600 --> 00:19:59,600
Interesting question actually

465
00:19:59,600 --> 00:20:00,600
I thought it was compelling

466
00:20:00,600 --> 00:20:01,600
Mr. Leport says

467
00:20:01,600 --> 00:20:03,600
We're very much like a magazine model

468
00:20:03,600 --> 00:20:06,600
Where the paper and shipping will be paid for by subscriptions

469
00:20:06,600 --> 00:20:09,600
And ads paid the staff and help you make a profit

470
00:20:09,600 --> 00:20:11,600
Unlike broadcasting

471
00:20:11,600 --> 00:20:13,600
Every additional person cost us money

472
00:20:13,600 --> 00:20:15,600
Because of added bandwidth costs

473
00:20:15,600 --> 00:20:17,600
Which is also very much like a magazine

474
00:20:17,600 --> 00:20:19,600
You do want growth

475
00:20:19,600 --> 00:20:21,600
But you have to think about what it's going to cost

476
00:20:21,600 --> 00:20:22,600
You actually

477
00:20:22,600 --> 00:20:23,600
With more like public radio

478
00:20:23,600 --> 00:20:25,600
Where your listeners are your supporters

479
00:20:25,600 --> 00:20:27,600
But you have corporate donors

480
00:20:27,600 --> 00:20:28,600
Who donate things like bandwidth

481
00:20:28,600 --> 00:20:30,600
And also advertisers or sponsors

482
00:20:30,600 --> 00:20:31,600
That is not like public radio

483
00:20:31,600 --> 00:20:33,600
I think someone wrote that down

484
00:20:33,600 --> 00:20:34,600
Kind of wrong

485
00:20:36,600 --> 00:20:37,600
We're doing it on time here

486
00:20:37,600 --> 00:20:39,600
I want to make sure I hit the satellite window

487
00:20:39,600 --> 00:20:40,600
Just right

488
00:20:45,600 --> 00:20:46,600
Adage says

489
00:20:46,600 --> 00:20:47,600
How is your audience?

490
00:20:47,600 --> 00:20:49,600
Now this is really interesting to me

491
00:20:51,600 --> 00:20:53,600
Because just reading through this whole article

492
00:20:53,600 --> 00:20:56,600
I see that Leo is answering questions

493
00:20:56,600 --> 00:20:57,600
That were

494
00:20:57,600 --> 00:20:59,600
The way we were answering

495
00:20:59,600 --> 00:21:01,600
Probably a year ago

496
00:21:01,600 --> 00:21:02,600
Which is great

497
00:21:02,600 --> 00:21:04,600
Because I think that we definitely

498
00:21:04,600 --> 00:21:07,600
Were early or right on time

499
00:21:07,600 --> 00:21:10,600
With really the full-blown advertising model

500
00:21:10,600 --> 00:21:11,600
And not just like an ad sense

501
00:21:11,600 --> 00:21:13,600
And certain commercials in the podcast

502
00:21:13,600 --> 00:21:15,600
But really having the host involved

503
00:21:15,600 --> 00:21:18,600
And turning advertising into content

504
00:21:18,600 --> 00:21:19,600
So Adage says

505
00:21:19,600 --> 00:21:21,600
How has your audience received the advertising

506
00:21:21,600 --> 00:21:22,600
Mr. Leport says

507
00:21:22,600 --> 00:21:24,600
Well, there's some pushback from audience

508
00:21:24,600 --> 00:21:26,600
Which includes a lot of tech enthusiasts

509
00:21:26,600 --> 00:21:28,600
A certain percent of them think we should be doing it for free

510
00:21:28,600 --> 00:21:30,600
But we're not the free software movement

511
00:21:30,600 --> 00:21:32,600
We're trying to create a product

512
00:21:32,600 --> 00:21:34,600
I'm an old radio guy

513
00:21:34,600 --> 00:21:36,600
And like the old fashion radio model

514
00:21:36,600 --> 00:21:38,600
With the host doing the ad live in the program

515
00:21:38,600 --> 00:21:40,600
Like Paul Harvey Charles Osculade

516
00:21:40,600 --> 00:21:41,600
It's folksy less intrusive

517
00:21:41,600 --> 00:21:43,600
Gives advertising great benefit

518
00:21:43,600 --> 00:21:45,600
Gives advertisers great benefit

519
00:21:45,600 --> 00:21:46,600
Because it's an endorsement

520
00:21:46,600 --> 00:21:48,600
It's us saying we like Dell

521
00:21:48,600 --> 00:21:49,600
And it doesn't feel like an ad

522
00:21:49,600 --> 00:21:50,600
It carries more weight

523
00:21:50,600 --> 00:21:52,600
Americans kind of get it

524
00:21:52,600 --> 00:21:53,600
Because they've heard Paul Harvey

525
00:21:53,600 --> 00:21:56,600
I don't think Paul Harvey is the best example anymore

526
00:21:56,600 --> 00:21:57,600
Okay

527
00:21:57,600 --> 00:21:58,600
But it is true

528
00:21:58,600 --> 00:21:59,600
You know I like the endorsements

529
00:21:59,600 --> 00:22:01,600
I like talking about products in the show

530
00:22:01,600 --> 00:22:02,600
I love it

531
00:22:02,600 --> 00:22:03,600
I think it's perfect

532
00:22:03,600 --> 00:22:06,600
But that did catch my eye

533
00:22:06,600 --> 00:22:09,600
You know I'm a big fan of

534
00:22:09,600 --> 00:22:12,600
The BBC automobile magazine show

535
00:22:12,600 --> 00:22:13,600
Called Top Gear

536
00:22:13,600 --> 00:22:15,600
In fact Jeremy Clarkson

537
00:22:15,600 --> 00:22:17,600
The guy who

538
00:22:17,600 --> 00:22:18,600
Well he's co-host

539
00:22:18,600 --> 00:22:20,600
But he's kind of like the main host

540
00:22:20,600 --> 00:22:23,600
And I don't know how much of the production he does

541
00:22:23,600 --> 00:22:25,600
Or how much how involved he is in that

542
00:22:25,600 --> 00:22:27,600
But he is definitely a god here in the UK

543
00:22:27,600 --> 00:22:28,600
When it comes to

544
00:22:28,600 --> 00:22:30,600
Well many things particularly

545
00:22:30,600 --> 00:22:32,600
Automobiles but other manly stuff as well

546
00:22:32,600 --> 00:22:34,600
That's kind of his whole image

547
00:22:34,600 --> 00:22:37,600
And Top Gear runs in the BBC

548
00:22:37,600 --> 00:22:39,600
Which means there's no commercials

549
00:22:39,600 --> 00:22:41,600
And because there's no commercials

550
00:22:41,600 --> 00:22:45,600
There's no car manufacturers advertising

551
00:22:45,600 --> 00:22:47,600
So they can really there's no benefit

552
00:22:47,600 --> 00:22:49,600
To them saying you know one car

553
00:22:49,600 --> 00:22:52,600
Is better than the other or as they often do

554
00:22:52,600 --> 00:22:54,600
On top gear saying the one car

555
00:22:54,600 --> 00:22:57,600
You know really does suck compared to the rest

556
00:22:57,600 --> 00:22:59,600
In fact this show is so good

557
00:22:59,600 --> 00:23:00,600
And so well produced

558
00:23:00,600 --> 00:23:02,600
And I'm sure it's very expensive

559
00:23:02,600 --> 00:23:04,600
To produce

560
00:23:04,600 --> 00:23:06,600
Because they do a lot of really really nice

561
00:23:06,600 --> 00:23:08,600
Produce packages

562
00:23:08,600 --> 00:23:11,600
And they really showcase these automobiles

563
00:23:11,600 --> 00:23:12,600
And all kinds of

564
00:23:12,600 --> 00:23:14,600
Very innovative and creative ways

565
00:23:14,600 --> 00:23:18,600
It even won an Emmy award

566
00:23:18,600 --> 00:23:21,600
This is how good this British auto show

567
00:23:21,600 --> 00:23:23,600
One and Emmy award

568
00:23:23,600 --> 00:23:24,600
But of course again

569
00:23:24,600 --> 00:23:26,600
Because there's no advertisers

570
00:23:26,600 --> 00:23:29,600
There's no automobile manufacturers

571
00:23:29,600 --> 00:23:30,600
Who are advertising

572
00:23:30,600 --> 00:23:31,600
Which is really what makes most

573
00:23:31,600 --> 00:23:34,600
Programs if you look at the car market

574
00:23:34,600 --> 00:23:35,600
When there's a show about cars

575
00:23:35,600 --> 00:23:37,600
You know they usually suck

576
00:23:37,600 --> 00:23:39,600
Because you know they're not going to slam a car

577
00:23:39,600 --> 00:23:41,600
Because then the advertising pulls out

578
00:23:41,600 --> 00:23:43,600
Now with this week in tech

579
00:23:43,600 --> 00:23:46,600
I think it's interesting

580
00:23:46,600 --> 00:23:49,600
That they would accept a commercial for Dell

581
00:23:49,600 --> 00:23:51,600
Because you know

582
00:23:51,600 --> 00:23:54,600
And this is just after the laptop batteries

583
00:23:54,600 --> 00:23:56,600
We're exploding you know

584
00:23:56,600 --> 00:23:58,600
Which of course was bad for Sony

585
00:23:58,600 --> 00:23:59,600
Who created the batteries

586
00:23:59,600 --> 00:24:02,600
But you know if something else happens in the future

587
00:24:02,600 --> 00:24:05,600
Will they risk losing that sponsorship

588
00:24:05,600 --> 00:24:09,600
You know I'm all for advertising

589
00:24:09,600 --> 00:24:11,600
I'm totally for it

590
00:24:11,600 --> 00:24:13,600
I think advertising is content

591
00:24:13,600 --> 00:24:16,600
With content changing and with distribution

592
00:24:16,600 --> 00:24:17,600
Changing

593
00:24:17,600 --> 00:24:19,600
Advertising has to change along with it

594
00:24:19,600 --> 00:24:21,600
But I am very very wary of

595
00:24:21,600 --> 00:24:24,600
And I think I love the advertising

596
00:24:24,600 --> 00:24:26,600
Visa, fantastic, Timo will

597
00:24:26,600 --> 00:24:29,600
You know when you're talking about tech

598
00:24:29,600 --> 00:24:31,600
And these guys really do talk about tech

599
00:24:31,600 --> 00:24:33,600
I think that there could be a conflict

600
00:24:33,600 --> 00:24:35,600
So that caught my eye

601
00:24:35,600 --> 00:24:38,600
And then I was reading through this article

602
00:24:38,600 --> 00:24:39,600
Just a second

603
00:24:39,600 --> 00:24:41,600
I just got to say goodbye to everybody on serious

604
00:24:41,600 --> 00:24:43,600
I'll talk to you guys

605
00:24:43,600 --> 00:24:45,600
Was it tomorrow for Fubar Friday

606
00:24:45,600 --> 00:24:47,600
Oh man they're going to miss some good stuff

607
00:24:47,600 --> 00:24:51,600
As I was reading through this article

608
00:24:51,600 --> 00:24:53,600
I was like wait a minute

609
00:24:53,600 --> 00:24:55,600
And I went to

610
00:24:55,600 --> 00:24:57,600
PortableMediaExpo.com

611
00:24:57,600 --> 00:24:59,600
I think it is which is for the podcast

612
00:24:59,600 --> 00:25:00,600
Expo coming up

613
00:25:00,600 --> 00:25:01,600
Oh crap

614
00:25:01,600 --> 00:25:03,600
That's very soon isn't it?

615
00:25:03,600 --> 00:25:04,600
Um

616
00:25:04,600 --> 00:25:06,600
He has at the end of this month

617
00:25:06,600 --> 00:25:09,600
It's like weeks away if not days away

618
00:25:09,600 --> 00:25:12,600
Which I really don't think I can attend

619
00:25:12,600 --> 00:25:13,600
Just because of logistics

620
00:25:13,600 --> 00:25:15,600
I really didn't know if I wanted to go

621
00:25:15,600 --> 00:25:16,600
And all

622
00:25:16,600 --> 00:25:18,600
But legal report is doing the keynote

623
00:25:18,600 --> 00:25:19,600
Again this year

624
00:25:19,600 --> 00:25:21,600
Now I remember last year

625
00:25:21,600 --> 00:25:23,600
I was asked what it was doing

626
00:25:23,600 --> 00:25:24,600
A whole

627
00:25:24,600 --> 00:25:25,600
Conversation

628
00:25:25,600 --> 00:25:27,600
And all kinds of back and forth

629
00:25:27,600 --> 00:25:29,600
About Ron or I

630
00:25:29,600 --> 00:25:31,600
Doing a keynote

631
00:25:31,600 --> 00:25:35,600
And what the set-up kind of was

632
00:25:35,600 --> 00:25:37,600
Which I didn't like too much

633
00:25:37,600 --> 00:25:39,600
And actually Jason Calcannis

634
00:25:39,600 --> 00:25:41,600
Calcannis

635
00:25:41,600 --> 00:25:43,600
Filmed in

636
00:25:43,600 --> 00:25:45,600
It was kind of having two keynote

637
00:25:45,600 --> 00:25:47,600
You had the alter commercial keynote

638
00:25:47,600 --> 00:25:51,600
Which I believe was what my job was supposed to be

639
00:25:51,600 --> 00:25:53,600
Which I really just didn't

640
00:25:53,600 --> 00:25:55,600
Whole bunch of reason I didn't want to do that

641
00:25:55,600 --> 00:25:56,600
That's you know that's a year ago

642
00:25:56,600 --> 00:25:57,600
I don't care

643
00:25:57,600 --> 00:25:59,600
And then Leo Leport was going to be kind of like

644
00:25:59,600 --> 00:26:01,600
The balance for that and talk about

645
00:26:01,600 --> 00:26:03,600
Non-commercialism

646
00:26:03,600 --> 00:26:05,600
And really about

647
00:26:05,600 --> 00:26:07,600
The passion of podcasting

648
00:26:07,600 --> 00:26:08,600
And so they did do this

649
00:26:08,600 --> 00:26:09,600
They did have Jason Calcannis

650
00:26:09,600 --> 00:26:10,600
Start off first last year

651
00:26:10,600 --> 00:26:11,600
The keynote

652
00:26:11,600 --> 00:26:13,600
And then Leo Leport

653
00:26:13,600 --> 00:26:14,600
And thank God for the internet

654
00:26:14,600 --> 00:26:15,600
Because I went back

655
00:26:15,600 --> 00:26:16,600
And I was able to find

656
00:26:16,600 --> 00:26:18,600
Not just the audio of the keynote

657
00:26:18,600 --> 00:26:19,600
But also video

658
00:26:19,600 --> 00:26:20,600
And the video doesn't have

659
00:26:20,600 --> 00:26:21,600
Great audio of course

660
00:26:21,600 --> 00:26:23,600
So technically I was just

661
00:26:23,600 --> 00:26:24,600
String the two together

662
00:26:24,600 --> 00:26:25,600
But the video was very nice

663
00:26:25,600 --> 00:26:26,600
Because he had some funny slides

664
00:26:26,600 --> 00:26:27,600
And it was a very funny

665
00:26:27,600 --> 00:26:29,600
Very funny speech

666
00:26:29,600 --> 00:26:31,600
Patricia walked

667
00:26:31,600 --> 00:26:32,600
And while I was listening to it

668
00:26:32,600 --> 00:26:33,600
On the couch earlier

669
00:26:33,600 --> 00:26:34,600
The seedings

670
00:26:34,600 --> 00:26:35,600
Oh he has a very nice voice

671
00:26:35,600 --> 00:26:37,600
It's been a radio for 30 years

672
00:26:37,600 --> 00:26:39,600
But I pulled a couple of

673
00:26:39,600 --> 00:26:41,600
A couple of pieces from the keynote

674
00:26:41,600 --> 00:26:44,600
It's just really really interesting

675
00:26:44,600 --> 00:26:45,600
Listen on

676
00:26:45,600 --> 00:26:47,600
I'm meeting people that I've been listening to

677
00:26:47,600 --> 00:26:48,600
For a year and more

678
00:26:48,600 --> 00:26:50,600
And it's just so cool

679
00:26:50,600 --> 00:26:52,600
For us to get together like this

680
00:26:52,600 --> 00:26:53,600
It's really exciting

681
00:26:53,600 --> 00:26:55,600
And I'm really glad to see what Jason said

682
00:26:55,600 --> 00:26:57,600
Because as talent

683
00:26:57,600 --> 00:26:59,600
We win the game

684
00:26:59,600 --> 00:27:00,600
Isn't that nice

685
00:27:00,600 --> 00:27:02,600
So I'm not going to talk about the business model

686
00:27:02,600 --> 00:27:04,600
I have no interest in the business model

687
00:27:04,600 --> 00:27:05,600
Oops

688
00:27:05,600 --> 00:27:07,600
Here it comes

689
00:27:07,600 --> 00:27:08,600
People ask me all the time

690
00:27:08,600 --> 00:27:09,600
What's your business model for

691
00:27:09,600 --> 00:27:11,600
Twit and I refer him to the Vorac

692
00:27:11,600 --> 00:27:14,600
The Vorac said podcasting was

693
00:27:14,600 --> 00:27:16,600
Bunk and then he's got on Twit

694
00:27:16,600 --> 00:27:17,600
And he said I love podcasting

695
00:27:17,600 --> 00:27:18,600
It's the next big thing

696
00:27:18,600 --> 00:27:19,600
And I asked him how we're going to make money

697
00:27:19,600 --> 00:27:21,600
And he says you don't have to worry about that

698
00:27:21,600 --> 00:27:24,600
Business model will appear

699
00:27:24,600 --> 00:27:26,600
Fine with me

700
00:27:26,600 --> 00:27:27,600
Because you know the truth

701
00:27:27,600 --> 00:27:29,600
And the truth is

702
00:27:29,600 --> 00:27:30,600
And what I'm here to tell you really

703
00:27:30,600 --> 00:27:32,600
Is that don't worry about the business model

704
00:27:32,600 --> 00:27:34,600
I'm only going to have 25 minutes

705
00:27:34,600 --> 00:27:35,600
So I'm going to move pretty quickly

706
00:27:35,600 --> 00:27:36,600
Here through this

707
00:27:36,600 --> 00:27:38,600
But I know you came

708
00:27:38,600 --> 00:27:40,600
If you came here as a podcast

709
00:27:40,600 --> 00:27:41,600
Or you came to find out

710
00:27:41,600 --> 00:27:43,600
How do you make a successful podcast

711
00:27:43,600 --> 00:27:44,600
And successful means different things

712
00:27:44,600 --> 00:27:45,600
To different people

713
00:27:45,600 --> 00:27:46,600
If you're Jason

714
00:27:46,600 --> 00:27:47,600
Maybe it means making 25 million

715
00:27:47,600 --> 00:27:48,600
Dollars

716
00:27:48,600 --> 00:27:50,600
To me it means making a great podcast

717
00:27:50,600 --> 00:27:51,600
That people listen to

718
00:27:51,600 --> 00:27:53,600
And I'm not going to worry about the money

719
00:27:53,600 --> 00:27:55,600
Now Howard's got his pay day

720
00:27:55,600 --> 00:27:57,600
I am

721
00:27:57,600 --> 00:27:59,600
I just cut a whole bunch of pieces together

722
00:27:59,600 --> 00:28:02,600
So he says he's not going to worry about the money

723
00:28:02,600 --> 00:28:04,600
And maybe this was

724
00:28:04,600 --> 00:28:06,600
Because he didn't quite understand

725
00:28:06,600 --> 00:28:08,600
And for those of you who've been listening

726
00:28:08,600 --> 00:28:10,600
For over a year

727
00:28:10,600 --> 00:28:12,600
We talked about bandwidth so much

728
00:28:12,600 --> 00:28:15,600
I could not

729
00:28:15,600 --> 00:28:17,600
Almost an episode didn't go

730
00:28:17,600 --> 00:28:19,600
Past me why I didn't say

731
00:28:19,600 --> 00:28:21,600
We've got to be so careful

732
00:28:21,600 --> 00:28:23,600
Because success can mean instant failure

733
00:28:23,600 --> 00:28:26,600
Because of the bandwidth cost

734
00:28:27,600 --> 00:28:29,600
And at this point I don't think Leo

735
00:28:29,600 --> 00:28:30,600
And I had spoken to Leo

736
00:28:30,600 --> 00:28:32,600
I tried to get Leo signed a pod show

737
00:28:32,600 --> 00:28:33,600
At the time

738
00:28:33,600 --> 00:28:35,600
I really did

739
00:28:35,600 --> 00:28:37,600
I still love to have him on the pod show

740
00:28:37,600 --> 00:28:38,600
Network

741
00:28:38,600 --> 00:28:39,600
But I know it's very

742
00:28:39,600 --> 00:28:41,600
Very tricky

743
00:28:41,600 --> 00:28:42,600
Because indeed

744
00:28:42,600 --> 00:28:43,600
Just like his magazine

745
00:28:43,600 --> 00:28:45,600
Metaphor which is not bad

746
00:28:45,600 --> 00:28:46,600
You know the more

747
00:28:46,600 --> 00:28:48,600
The bigger your audience is

748
00:28:48,600 --> 00:28:49,600
The more it cost you

749
00:28:49,600 --> 00:28:51,600
Which is really why streaming failed

750
00:28:51,600 --> 00:28:54,600
When Dan with Cots were just much much higher

751
00:28:55,600 --> 00:28:58,600
In the late 90s

752
00:28:58,600 --> 00:28:59,600
So what he did then

753
00:28:59,600 --> 00:29:01,600
Is he played a piece of Howard Stern

754
00:29:01,600 --> 00:29:02,600
Ragan on pod casting

755
00:29:02,600 --> 00:29:03,600
And then he gets back

756
00:29:03,600 --> 00:29:04,600
And he really

757
00:29:04,600 --> 00:29:06,600
For someone didn't want to talk about money

758
00:29:06,600 --> 00:29:08,600
And his keynote talked about money quite a lot

759
00:29:08,600 --> 00:29:10,600
Jason said he's got his half billion

760
00:29:10,600 --> 00:29:12,600
So he's not threatened by pod casting

761
00:29:12,600 --> 00:29:13,600
I would submit

762
00:29:13,600 --> 00:29:14,600
That if Howard were getting into Brady

763
00:29:14,600 --> 00:29:16,600
Right now he would be much happier in pod casting

764
00:29:16,600 --> 00:29:17,600
In fact that's what that diet tried

765
00:29:17,600 --> 00:29:18,600
Was all about

766
00:29:18,600 --> 00:29:19,600
Was how restricted he'd been

767
00:29:19,600 --> 00:29:21,600
How excited he was to go to serious

768
00:29:21,600 --> 00:29:23,600
Because he'd have no restrictions

769
00:29:23,600 --> 00:29:24,600
Howard you're going to have restrictions

770
00:29:24,600 --> 00:29:25,600
Somebody pays you half a billion

771
00:29:25,600 --> 00:29:27,600
Dollars they have expectations

772
00:29:27,600 --> 00:29:28,600
Trust me

773
00:29:28,600 --> 00:29:29,600
And I don't think it stops

774
00:29:29,600 --> 00:29:30,600
With half a billion

775
00:29:30,600 --> 00:29:31,600
By the way

776
00:29:31,600 --> 00:29:32,600
I think if someone pays you

777
00:29:32,600 --> 00:29:34,600
Any amount of money they have expectations

778
00:29:34,600 --> 00:29:35,600
Absolutely

779
00:29:35,600 --> 00:29:37,600
This gets back to my top gear example

780
00:29:37,600 --> 00:29:39,600
If you're doing a movie pod cast

781
00:29:39,600 --> 00:29:41,600
I think taking advertisement

782
00:29:41,600 --> 00:29:42,600
If you're doing a critique of movies

783
00:29:42,600 --> 00:29:43,600
Let's put it that way

784
00:29:43,600 --> 00:29:45,600
I think that

785
00:29:45,600 --> 00:29:47,600
Taking advertisement from movie companies

786
00:29:47,600 --> 00:29:48,600
Mind being a mistake

787
00:29:48,600 --> 00:29:49,600
Yeah

788
00:29:49,600 --> 00:29:51,600
I do the daily source code

789
00:29:52,600 --> 00:29:55,600
This is all about stupid stuff

790
00:29:55,600 --> 00:29:57,600
I don't see any advertiser

791
00:29:57,600 --> 00:29:59,600
Would be a conflict on this show

792
00:29:59,600 --> 00:30:00,600
Take the money

793
00:30:00,600 --> 00:30:01,600
Be on you

794
00:30:01,600 --> 00:30:02,600
I don't care what

795
00:30:02,600 --> 00:30:03,600
They own you

796
00:30:03,600 --> 00:30:05,600
Howard really

797
00:30:05,600 --> 00:30:07,600
If he didn't want all that money

798
00:30:07,600 --> 00:30:08,600
And I can understand why he might

799
00:30:08,600 --> 00:30:10,600
But Howard would be happier pod casting

800
00:30:10,600 --> 00:30:12,600
That's what's the beauty of pod casting

801
00:30:12,600 --> 00:30:13,600
Nobody tells you what to do

802
00:30:13,600 --> 00:30:14,600
And I would submit

803
00:30:14,600 --> 00:30:16,600
You know we're talking a lot about business models

804
00:30:16,600 --> 00:30:17,600
That's what this whole session is

805
00:30:17,600 --> 00:30:18,600
All after this

806
00:30:18,600 --> 00:30:19,600
How to make money

807
00:30:20,600 --> 00:30:22,600
You keep in mind as a pod cast

808
00:30:22,600 --> 00:30:23,600
If somebody gives you money

809
00:30:23,600 --> 00:30:25,600
You owe them something

810
00:30:25,600 --> 00:30:28,600
D-E-E-E-E-E-E-E-Eeeeeeeee!!

811
00:30:28,600 --> 00:30:31,600
And I think the joy of pod casting for me

812
00:30:31,600 --> 00:30:34,600
And I think maybe for some of you

813
00:30:34,600 --> 00:30:36,600
Is we don't want to owe anybody anything

814
00:30:36,600 --> 00:30:37,600
We want to do what we love

815
00:30:37,600 --> 00:30:39,600
We only owe our listener

816
00:30:39,600 --> 00:30:41,600
An experience

817
00:30:41,600 --> 00:30:42,600
Now I listened to the listeners

818
00:30:42,600 --> 00:30:44,600
But I don't want to have to listen to advertisers

819
00:30:44,600 --> 00:30:46,600
Cause they haven't

820
00:30:46,600 --> 00:30:53,320
So Leo, I just wanted to point out that you might want to touch on this because a lot

821
00:30:53,320 --> 00:30:57,400
of stuff has changed when you do your keynote this year at the Portable Media Expo.

822
00:30:57,400 --> 00:31:02,680
I think you definitely should talk to people about why you change your direction here.

823
00:31:02,680 --> 00:31:10,400
And I understand why, but as I told you a year ago, we saw that this would be an issue.

824
00:31:10,400 --> 00:31:13,200
And so I'm glad you're solving it, definitely, different interests.

825
00:31:13,200 --> 00:31:14,200
Don't you think?

826
00:31:14,200 --> 00:31:15,200
Yeah.

827
00:31:15,200 --> 00:31:16,520
The listeners will tell you what you want.

828
00:31:16,520 --> 00:31:18,680
So we've already said on Twitter, we'll never take advertising.

829
00:31:18,680 --> 00:31:21,280
Oh, let's just listen to that again.

830
00:31:21,280 --> 00:31:23,920
Advertisers, because they have a different interest.

831
00:31:23,920 --> 00:31:25,400
Don't you think?

832
00:31:25,400 --> 00:31:26,880
The listeners will tell you what you want.

833
00:31:26,880 --> 00:31:30,640
So we've already said on Twitter, we'll never take advertising.

834
00:31:30,640 --> 00:31:35,360
The lesson here is never say never, my friends, which is crazy because when I hear Jason say

835
00:31:35,360 --> 00:31:39,960
that the Engagit podcast making them a couple hundred thousand a year, I'm done on cheese.

836
00:31:39,960 --> 00:31:41,560
What have I done?

837
00:31:42,160 --> 00:31:44,960
Right.

838
00:31:44,960 --> 00:31:47,000
Now, there's something else that our listeners want.

839
00:31:47,000 --> 00:31:50,840
Before we do this, I just, I threw this in last night because I just got some stats.

840
00:31:50,840 --> 00:31:55,240
There's a company called pod track that is, I think a pretty good idea.

841
00:31:55,240 --> 00:31:58,960
If you're looking for advertising, their idea is, and I've talked to Mark McCree a few times.

842
00:31:58,960 --> 00:31:59,800
Maybe some of you have.

843
00:31:59,800 --> 00:32:02,360
I know one of the things he did right was talk to podcasters.

844
00:32:02,360 --> 00:32:04,600
They're going to match podcasters with advertisers.

845
00:32:04,600 --> 00:32:05,880
Again, I'm okay.

846
00:32:05,880 --> 00:32:10,160
So I definitely would like to hear more about that.

847
00:32:10,240 --> 00:32:15,600
I think if you're, and pod track, some would say, oh, you know, they're competitive.

848
00:32:15,600 --> 00:32:16,800
I don't think so.

849
00:32:16,800 --> 00:32:19,400
The space is so incredibly huge.

850
00:32:19,400 --> 00:32:22,840
There's so much advertising, so much independently produced content.

851
00:32:22,840 --> 00:32:26,880
We need, we need lots of other companies doing this.

852
00:32:26,880 --> 00:32:33,000
But I don't think a match of delcomputer to this week in tech is a good idea.

853
00:32:33,000 --> 00:32:33,840
I just don't.

854
00:32:33,840 --> 00:32:37,880
And I think you can see very easily why that doesn't seem like a good match.

855
00:32:37,880 --> 00:32:40,120
I think VC might be a very good match.

856
00:32:40,360 --> 00:32:48,880
Chute, you know, well, at least guys do talk about a lot, you know, I guess it all

857
00:32:48,880 --> 00:32:50,280
comes down to the execution.

858
00:32:50,280 --> 00:32:54,880
You know, when we get paid to talk about the little man movie, I told you, I hadn't seen

859
00:32:54,880 --> 00:32:55,880
the fricking movie.

860
00:32:55,880 --> 00:33:01,920
I didn't see the movie, my ad consisted of, you know, like four different times

861
00:33:01,920 --> 00:33:05,840
me telling you, I hadn't seen the movie yet.

862
00:33:05,840 --> 00:33:10,080
That to me is content, that's, it's commercial content.

863
00:33:10,080 --> 00:33:12,240
But it's different than the advertising.

864
00:33:12,240 --> 00:33:14,720
I think that the Twitter is doing.

865
00:33:14,720 --> 00:33:19,040
But one of the things they have is a free survey that you can give your listeners.

866
00:33:19,040 --> 00:33:21,520
So I put this up on the Twitter site on Tuesday.

867
00:33:21,520 --> 00:33:23,560
We got about three or four thousand responses.

868
00:33:23,560 --> 00:33:25,320
So I thought I'd share some of these with you.

869
00:33:25,320 --> 00:33:28,720
First of all, this is the age demographic, and you can see the majority.

870
00:33:28,720 --> 00:33:30,840
The only I did about 30 minutes.

871
00:33:30,840 --> 00:33:34,400
So this is just like a 20% of the entire community.

872
00:33:34,480 --> 00:33:35,520
Our 25, 34.

873
00:33:35,520 --> 00:33:40,240
This is actually about what you'd expect with a big chunk, 35 to 44.

874
00:33:40,240 --> 00:33:45,520
And there's five, 75 year olds listening.

875
00:33:45,520 --> 00:33:48,080
I got a little nervous when Jason started talking, because as soon as money gets in

876
00:33:48,080 --> 00:33:50,440
the equation, it changes everything.

877
00:33:50,440 --> 00:33:52,240
And I was, yes indeed.

878
00:33:52,240 --> 00:33:56,720
Big lad, he ended as he did, which, say, the talent is in the driver's scene.

879
00:33:56,720 --> 00:34:02,520
Whether you want money or not, ultimately it comes down to that.

880
00:34:02,560 --> 00:34:05,280
Mainly, it's all summarized in one word.

881
00:34:05,280 --> 00:34:06,160
Your passion.

882
00:34:06,160 --> 00:34:08,560
That's what people come to your podcast to hear.

883
00:34:08,560 --> 00:34:09,960
That's what you should give them.

884
00:34:09,960 --> 00:34:12,160
Don't worry about the business model.

885
00:34:12,160 --> 00:34:15,080
Don't worry about how you're going to make money.

886
00:34:15,080 --> 00:34:16,520
You're doing this because you love it.

887
00:34:16,520 --> 00:34:17,560
Don't forget that.

888
00:34:17,560 --> 00:34:20,520
Podcasting is a breakthrough because it's cheap and easy to do.

889
00:34:20,520 --> 00:34:24,000
And anybody who has something to say can say it.

890
00:34:24,000 --> 00:34:27,160
In less God forbid, you get an audience.

891
00:34:27,160 --> 00:34:30,680
I don't think that was very good advice.

892
00:34:30,760 --> 00:34:37,440
Subsequently, in the years since then, there's been many, many podcasters who have literally

893
00:34:37,440 --> 00:34:41,640
run out of bandwidth, podcasts, hostings, companies have gone down.

894
00:34:41,640 --> 00:34:46,440
We've brought these people into our network immediately just to keep them going.

895
00:34:46,440 --> 00:34:51,680
Of course, it's much more stable now, but you can see what can happen.

896
00:34:51,680 --> 00:34:54,120
This could happen anybody.

897
00:34:54,120 --> 00:34:59,560
If any show just starts to take off, bandwidth is an issue.

898
00:34:59,560 --> 00:35:03,480
And then, you know, if you want to offset that with commercials, and obviously, I think,

899
00:35:03,480 --> 00:35:07,240
you know, having a commercial podcast, you can still be very passionate about what you're

900
00:35:07,240 --> 00:35:08,240
doing.

901
00:35:08,240 --> 00:35:09,520
I'm passionate about the commercials we do.

902
00:35:09,520 --> 00:35:10,520
Let's speak in a voice.

903
00:35:10,520 --> 00:35:11,520
Haven't even done any today.

904
00:35:11,520 --> 00:35:13,720
What do I have to do here?

905
00:35:13,720 --> 00:35:14,720
The Accurate Targetcast.

906
00:35:14,720 --> 00:35:15,720
Right.

907
00:35:15,720 --> 00:35:16,720
Accurate.podge.com.

908
00:35:16,720 --> 00:35:21,720
No, I saw the test drive girl video for driving the Accurate Art.

909
00:35:21,720 --> 00:35:23,520
He actually couldn't check that out.

910
00:35:23,520 --> 00:35:24,520
Test drive.

911
00:35:24,520 --> 00:35:25,520
Grilled.podge.com.

912
00:35:25,520 --> 00:35:26,960
But it's an interesting car.

913
00:35:26,960 --> 00:35:30,520
It talks back to you a lot, kind of like the Jaguar does.

914
00:35:30,520 --> 00:35:33,680
Except the, I think the price is a little different.

915
00:35:33,680 --> 00:35:39,680
Probably, it probably drinks as much gasoline, go juice.

916
00:35:39,680 --> 00:35:45,840
But anyway, I think it's, I'm very happy to see a big media property, because that's

917
00:35:45,840 --> 00:35:48,960
what I consider to be, it's really a media property.

918
00:35:48,960 --> 00:35:53,960
I'm happy to see it following in the business model that is being established.

919
00:35:53,960 --> 00:36:00,600
And I'm going to be listening really closely to what the execution is of their advertising.

920
00:36:00,600 --> 00:36:08,040
And Leo, again, obviously, if you would like to have Podge show try a couple matches with

921
00:36:08,040 --> 00:36:11,040
advertisers, you know where to reach me.

922
00:36:11,040 --> 00:36:12,040
Fuck it.

923
00:36:12,040 --> 00:36:13,040
I'll call you.

924
00:36:13,040 --> 00:36:16,680
All right, everybody, anything left?

925
00:36:16,680 --> 00:36:22,480
No, the only thing left is a little more pod safe for music for you to take out on this Wednesday

926
00:36:22,480 --> 00:36:23,480
night Thursday.

927
00:36:23,720 --> 00:36:26,360
I love you every single day.

928
00:36:26,360 --> 00:36:29,160
I love you from the moment that away.

929
00:36:29,160 --> 00:36:31,880
I love you all the new 11.0.

930
00:36:31,880 --> 00:38:59,000
[ Music ]

931
00:38:59,000 --> 00:39:01,560
I love you every single day.

932
00:39:01,560 --> 00:39:04,200
I love you from the moment that away.

933
00:39:04,280 --> 00:39:06,440
I love you more than you will ever know.

934
00:39:06,440 --> 00:39:07,720
Of course, it's hot safe.

935
00:39:07,720 --> 00:39:09,240
It's from down on.

936
00:39:09,240 --> 00:39:12,040
It's the gorskees and every single day.

937
00:39:12,040 --> 00:39:14,200
A nice song, just like it, it was really sweet.

938
00:39:15,080 --> 00:39:17,240
I think I played them before.

939
00:39:17,240 --> 00:39:20,440
Internet girl, that was the song that I played by those guys before.

940
00:39:20,440 --> 00:39:24,280
All right, everybody's on off to London Town tomorrow again.

941
00:39:24,280 --> 00:39:29,320
But oh and Ron and I, I think it's probably been about a year.

942
00:39:29,320 --> 00:39:32,440
We've been a strategy guest as well and we keep threatening to do one.

943
00:39:32,440 --> 00:39:34,600
But I think we actually might pull it off this time.

944
00:39:35,640 --> 00:39:38,040
Unless we get really busy as usual.

945
00:39:39,000 --> 00:39:40,120
All right, I'm off to bed everybody.

946
00:39:40,840 --> 00:39:41,720
Thanks for listening.

947
00:39:42,280 --> 00:39:43,560
DailySourceCode.com.

948
00:39:43,560 --> 00:39:47,000
That's where we can find all the links to everything discussed in today's show notes.

949
00:39:47,000 --> 00:39:50,120
And Adam and pod show.com is, uh, we can email crap to me.

950
00:39:50,120 --> 00:39:51,560
Talk to you tomorrow everybody.

951
00:39:51,560 --> 00:39:52,200
Bye bye.

952
00:40:02,520 --> 00:40:05,800
49, a folder, a happy listener.

953
00:40:05,800 --> 00:40:07,240
And this is when you are your best.

954
00:40:07,240 --> 00:40:09,320
When you're talking about all your experience in music.

955
00:40:12,680 --> 00:40:16,120
So the just solo guitar, I love it.

956
00:40:16,120 --> 00:40:19,480
When you, I know what I just played was you going up.

957
00:40:19,480 --> 00:40:24,360
But you just do an excellent job of just bringing it all together and tying it together.

958
00:40:24,360 --> 00:40:26,360
It's a joy to listen to you every day.

959
00:40:26,840 --> 00:40:28,360
And thank you very much.

960
00:40:28,360 --> 00:40:29,000
Take care, bye.

961
00:40:33,000 --> 00:40:33,880
Last.

962
00:40:37,880 --> 00:40:42,520
Get this podcast and more great ones like it on the high performance podcast delivery network

963
00:40:42,520 --> 00:40:44,840
from pod show and limelight networks.

964
00:40:45,640 --> 00:40:47,160
I love it.
