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Well, hi everybody, welcome to daily source code episode number 522, still coming to you

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from the box laden curry cottage, soon to be the formerly the former kind, I got to come

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up with that sentence, soon to be our ex-coated, let's put it that way, it's Sunday

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afternoon.

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And oh, by the way, I'm calling this episode 522, I realized I made kind of a rookie mistake.

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And you changed the nomenclature of your podcast.

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So I, instead of doing the episode number and DSE in the date sequence, I was putting

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a BOC in the BOC number in there, that really messes up a lot of different players, who

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do list shows and alphabetical order.

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And so I'm just going to turn it back to the episode numbering that I've been using.

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Also, since I am putting original content, even in the best of Charlie's, I guess they

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kind of qualify as a regular daily source code.

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So part of the advantage of moving house, and as you know, we're in the middle of that,

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we have the new house, we're slowly building stuff up.

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You, of course, you start with the curtains, I've learned that over the years, after painting

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the kitchen, you know, then you kind of start to move over the glassware and you want

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to do most of that stuff yourself.

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And then by Wednesday, the movers are coming and all the heavy lifting is going to be

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done, but they're still going to keep the podcast console here until Thursday.

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And when they bring that over, then of course, will officially have been moved into the

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new dwelling, the new cottage.

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So as I go through draws and draws of stuff, which, of course, is stuff, if it's your

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stuff, it's shit.

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My shit is my stuff.

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Now, looking at gadgets and basically making evaluations, whether I should throw something

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out, put together big box of stuff to sell on eBay, or, of course, save it.

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And a lot of the stuff, as you can imagine, still winds up in the to be saved pile.

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So to my power book, G4, which you know, I, excuse me, I switched over to Windows platform

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after my third power book in as many years, bit the dust, and it had to be sent off

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to Apple.

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Several months for it to be returned, probably almost three months, and it came back

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and the battery was to hose, so I had never really got back to using it, but I, I cracked

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it open today in my evaluation process and realized that in garage band was the, about

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8% complete edit of a podcast I did in interview with Ray Lane and John Doer and Bill

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Joy from cleaner Perkins, the world renowned investment firm, Bill Joy, of course, known

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for founding, a co-founding son Microsystems, Ray Lane known for a number of backgrounds,

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including, of course, the, being president of Oracle Corporation and John Doer, one of the

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most famous venture capitalists in the business.

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And at the time, and I'm not quite sure of the date, because the date stamps are all over

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the place in Garage Band.

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I can't really figure out when it was recorded.

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It was done via Skype and, and a phone bridge, it was in the summer, because I do

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remember recording it and being very hot and actually during the interview, I was taking

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off my shirts down there in my wife, Peter, while the conversation was going on, but it

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was timed with the release of an announcement by Cliner Perkins that they had made a fund,

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which was available for $100 million.

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By now, I believe that has been doubled to $200 million, called the green tech fund.

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And that means that this money is going to be invested in, quote, green technologies.

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Now, of course, I was, at the time, I was very into Trinity, biodiesel, and I wanted to

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know a lot more about what these guys who, without a doubt, are gentlemen who can make

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the earth move and have done so in the past, their big players, in big money and make

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a lot of things happen.

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How they were going to approach, filling out this, spending this money essentially,

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what they were going to spend it on and what they see as the trends and clearly global warming

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and the price of oil and or even the availability of oil are making these initiatives

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very, very important.

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Now, what you'll learn, as you listen to this interview, which, by the way, I was not paid to

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do, it was at my request, it will sound a bit like a commercial for Cliner Perkins,

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but not in the way you might expect, if you listen all the way to the end, it's just shy

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of 29 minutes, but it really gives an interesting insight into how Cliner Perkins, at least,

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is venture capital firm operates and what they're looking in and even how you can approach them.

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Of course, I have to disclose that Cliner Perkins is an investor in Pod Show, but as you

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listen to it, I think it'll become clear that there's no real benefit to me doing this other than

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keeping the relationship going with these guys, which I value immensely, but listen to how they

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approach problems, how they approach companies ideas, and how they approach the world, I think

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you, I think you'll get a kick out of it. So, oh yeah, I even did the whole corporate intro thing

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just to make it sound really cool, like big brewing voice here, ladies and gentlemen,

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Ray Lane, John Dore, Bill Joy of Cliner Perkins about the Green Tech Fund on the Charney.

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Maybe, I don't know who wants to, you know, who wants to kind of get it going, but

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the most logical place to start, I feel, is with the announcement of the the most recent fund,

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which is fund number 12, I believe, and then we can, I don't know, John, or Ray, if you want to

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pick that up and just explain exactly, you know, what this 100 million Green Tech initiative is,

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and then we can kind of take it from there.

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Glad you asked, Cliner Perkins, Prof. Bill Dan Buyers, is in the relationship and venture

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capital business, which means we're helping entrepreneurs, innovators, scientists, doctors,

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those who want to do more than anyone, things possible with less than anything,

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less than anyone, things possible, literally to go out and change the world to

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realize of dreams and their ambitions. And we've been doing this now since 1972, and so the latest

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of our funds, our venture capital funds, Cliner Perkins, Coffield and Buyers number 12,

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really the first in which we have earmarked money for a very important and exciting area, namely

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that of what we call green technologies, ways to address some of the largest needs and economic

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opportunity on the planet. It seems like the venture capital business is, if anything really a business

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of timing and understanding of timing. So when I read an announcement like this and certainly a

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dollar figure of $100 million, which 100 million of anything is quite impressive,

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is it now time has the, have alternative fuels and biotechnology's finally reached the tipping

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point where this is really a forge ahead, a leapfrog, if you will?

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Well, it's quite clear there's a market need in $60 a barrel oil, it speaks of large and expensive

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volumes, but there's also important technological advances and I think Ray Lane, my partners on

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this conversation with us, as is Bill Joy, and I think Bill would be particularly good at speaking

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to those. Before Bill does that, sorry, Bill, let me just kind of add to what John said about

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it before we go into the technology. You know, the venture business is one where its success is

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driven by seeing trends, seeing paths before other see them because of technological developments.

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And so this focus on green tech is similar to other trends we've seen in the past,

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such as the internet or the semiconductor industry or the enterprise software industry and

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the development of various trends within it. And this is a major initiative as most of our funds have

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been have been focused on major initiatives that we develop a perspective around

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developed deep expertise on so that we can make smart investments in. And we think the timing is such

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that the technology is at a point, you know, most technological developments over the last several

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hundred years have gone through a predictable shape or curve where early adopters, you know,

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we can actually see where the cost per unit of output, no matter what it is, whether it is

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more law in the computer business or its metcast law or other laws in the networking business,

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but various or go back a hundred years and and look at the amount of output and factories

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and different core methodologies. But when we can see the shape of that curve before it has been

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adopted and we can see the productivity will be an order of magnitude better than its predecessor

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technology. And we think that is the right time to focus on it. And we can certainly see that

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in the green tech initiative now. Bill, do you want to add to that?

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Basically green tech involves consumption and production of resources and whether electricity or

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or water or food and this largely involves chemistry, I mean electric chemistry and batteries,

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this chemical reaction or making making clean water from dirty water is to separate molecules.

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And what's happened is that advanced technology has reached the point now where we can begin to

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change and design things at the scales to do better than we could with the kind of crude chemistry

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we did in the past. So we can genetically engineer organisms to clean things up or we can

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engineer new materials to make resource-oriented processes more efficient. So we suddenly have the

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opportunity to make the kind of large factor improvements that will make a real change in the world.

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And these industries that have been frozen out of very slow rate of advance are to no rate of

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advance for a very long time. The announcement of the investments you want to make came

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very close to the to the state of the union with President Bush. I presume it started to hit

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hard on his own legacy but really laid in about the U.S.'s addiction to oils, particularly foreign oil.

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Is that something that you knew was coming? Is that purely coincidence? Is it all just things

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coming together at the right time? Is it for real? Is the government on the same pages as you are?

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Well, I think the amount of money that the government is investing in the series

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is not up to the challenge and hope that it increases. We certainly come at this from

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separate paths but whether you're looking at this glasses half empty or half full, I think you

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have to say that until this point in time we've been as a country and as a state as a world in

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trouble with respect to energy innovation. And as we look around whether it's with the initiatives

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that Governor Schwarzenegger has launched in California or President Bush for the United States,

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being green, embracing green, sustainable technologies is without a doubt the most tough-minded

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and geostrategic and pro-growth and Tom Friedman would say even patriotic thing that can be done.

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It used to be that being green were the things Sissis would do the sort of hugging

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liberals, but the government, the frog would disagree with that. And Tom Friedman would disagree,

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but all of a sudden to find a way to win the world from $60 a barrel oil that's going to

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fuel radical Islamic regimes in the Middle East and is more than a matter of smart economic

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it's a matter of worldwide stability and sustainability. All the experts now agree that

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there is a serious climate crisis underway in the form of global warming. And so we need real

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innovation and incentives for innovations in renewable energy, wind, solar, biofuels,

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clean water, clean transportation, increased conservation. And we've seen European nations because

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of their higher energy prices take the lead in this regard, but the largest consumer both in

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an absolute sense in per capita is the United States of America here in North America. And historically

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America has been one of the world's great innovators. So I think the way to look at this green

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glass half full is that it's a great area for entrepreneurs and innovators to go make a difference.

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And I think the big difference now versus 20 years ago because we're certainly a lot of venture

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capital sloshing around 20 years ago and 10 years ago. The difference now is that we can see

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a cheaper cleaner, better ways to provide energy. And so we know as I said the beginning of this

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podcast, we know the shape of these curves and economic curves. And once we know the shape

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and we know that there's going to be an order of magnitude improvement, then that's the time to

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push the go button. That's the time to start investing in these entrepreneurs. We're not afraid

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of the things that are technically difficult. People come out all the time with business funds. We have

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trouble understanding. We look in the encyclopedia. We look in the textbook. They've got some new

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science. They've got some new technology. They're doing something in a different way than it's been

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done before. It challenges existing order. Sometimes it challenges the limits of our understanding.

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We're not afraid of that. It doesn't mean we're not going to vet it. We're going to get experts to

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come in. We need to have credibility in the new idea. But the fact that it's hard and the fact that

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it hasn't been done before is often the thing that feels the big opportunity to solve these big

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problems. And so we thrive on that. Those are the kind of business plans we want to see the big

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change the world kind of plans. But I think we're sitting on standstill road for many years and you're

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seeing this dot com and that dot com and this semiconductor company. That's the semiconductor company.

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And all of a sudden you started to see, I have a new way of cleaning water. I have a new way of

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remediating this waste. I have a new way of taking a fuel cell and making energy much more efficiently

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and cleanly. And we suddenly start to see, not just one, but a drum beat of these kinds of

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innovations coming along. You realize the game's a foot. It's not just because there's a need.

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It's because technology is providing an opportunity to do transformative businesses like

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Netscape and Amazon and Google and to Nentech and Lotus and Compact. We're in their time

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for their problem. This is a new time in a new problem. And these businesses are going to happen

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now because the technology end the need are coming together at the same time. We're very fortunate that

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that's true. How do you even contemplate doing diligence on all these opportunities?

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You know, what kind of resources do you need to bring in to find out what has potential?

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Well, we'd like to be involved in a industry at its very beginning. It's always better to back the

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number one or number two player than the 10th or 11th. And so the partnership since the beginning

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of the biotechnology industry, the distributed affordable, the personal computing industry,

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the internet industries, networking industries has drawn on our ability to help entrepreneurs

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with really terrific relevant operating and technical experience. As well as a strong and powerful

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network of forward thinkers, scientists, consultants, and we're bringing that same network. That's

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the same resources to bear in helping today's energy entrepreneurs. You know, innovation and

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the energy industry we were marked earlier has been an option more on. There just has not been any

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and all of a sudden because of advances in materials, in chemistry, in process. We can borrow from

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many different fields, be they, high volume manufacturing, buttering, and depositions to make

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possible innovations in energy innovations and transportation in the storage of really electrons

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and the transformation of atoms. And we're moving, as I like to say, from a world that merely bits

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and bytes to one of atoms and molecules controlled by the bits and bytes and the market for energy

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is the largest of all those. We come back to a question you asked about how we actually do this

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and what's important. John started out by answering, I think your first question about

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those being in the relationship and venture capital business, maintaining a network of experts

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to deliver service to these entrepreneurs is our business. And you know, I would say that we

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our partnership maintains a balance of technical depth and business skills, business and

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economic skills so that we can balance the two of those. What are the right technological

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bets, where the right economic bets that will both produce the best outcome in terms of technology

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for society and also for a return on our investment. And then below that, you know, throughout

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this network that we maintain, we have deep deep technical expertise and entrepreneurs that we

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hope are passionate in their falling in love with the technologies that they produce.

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We can't afford to totally fall in love with these, we've got to balance them in some way.

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But we want to make sure this network delivers deep deep technical expertise and knowledge

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about what we're about to invest in. You know, Ray, you mentioned something about 20 years ago

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when there was a lot of the money floating around for alternative energy technologies.

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In fact, I believe California, particular was probably the leader in solar energy in the

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70s, also fueled coincidentally by a fuel crunch. And now the United States probably accounts for

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less than 20% of those leading technologies. Where do you see the real pockets of innovation

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taking place and maybe more specifically, is it solar, is it wind, is it biofuels, all of the above?

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I think it's a lot going on in all of those. Bill may want to take a couple of them and just,

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you know, paint a picture of what's going on, what we see is different today than in the past.

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But we are seeing innovation in all of those fields. So we have to assess all of them

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in parallel and try to make some assessment as to which one, you know, paint a picture of what's

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going on, what we see is different today than in the past. But we're invested in battery technology

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and more than one type of battery technology. We're invested in solar technology and more than

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one type of solar technology. And so, and we try to make choices within each of those fields.

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We're announcing this $100 million initiative, but we've come public with it only because

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we believe over the last five years, gradually, but in an accelerating pace, we've been both

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exposed to ideas from the best entrepreneurs and had the chance to back them in this field.

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And as smart entrepreneurs will, they want to keep their ideas quiet or stealth as we put it

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and fail they have products ready to offer to the market. And so we've made six significant

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investments today. And several of those are now public show the kind of opportunity that there

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is for innovation. Public in terms of the public in a sense that they're likely talking about

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their efforts, recruiting people, offering products for sale. And then others are on the verge of

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offering their services or products for sale. But they show they answer your question, which is

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what are the markets like, what is the size of them and what kind of difference are they going

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to make in our lives? You asked about solar. We're backing a venture called Mia Sole, which is

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making flexible solar panels. They deposit solar material elements on flexible substrate, for

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example stainless steel. Instead of putting it on expensive brittle silicon, a crystalline

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surface that raises the cost of it. And the solar market sales for these modules, photovoltaic

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modules grew 67% last year measured in megawatts. And over the last five years has been growing

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over 40%. There's almost an insurmountable market demand right now for innovation in solar energy.

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And having said that, so we get a sense of the size of these markets overall. Today solar electricity

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generation accounts for less than 1% electricity generation worldwide. Another investment that we've

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made is in a brilliant team out of MIT, who this venture is called Lillipcution. And they're making

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tiny, but you do know all power, butteen power, the solid oxide fuel cells. And these are basically

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rechargeable electrons generators, the size of a battery that you'd put in a laptop or a cell phone.

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But instead of running for a few hours on a charge, the run for days on a charge. And when they're

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through with that fuel from your cigarette lighter, butteen, you have a squirt more into the cell

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and it just keeps on generating electricity. Three others are involved in energy storage to really

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disruptive technologies with respect to today's batteries, which are well positioned for improvement.

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And another large scale, solid oxide fuel cell project, together with an energy exploration

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venture that can more effectively discover and harness bridges from the hydrocarbon economy

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we're in today into a renewable economy. All told, renewable energy supplies less than 6%

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of the world's consumption of energy. And of that renewables, the vast majority is hydroelectric

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power. So there's a very, very large market opportunity that's right for innovation.

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Before Bill, before you jump in on this, John may be a question since, as a team you oversee

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lots of innovation, many things taking place. How about consumer adoption? Are you also investing

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in the evangelism, the prophesizing, and really driving consumer adoption towards alternative

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forms of, I will just say, let's call it energy in this case, or do you depend on the individual

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companies and points of light take care of themselves in their own business plan?

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If you look at the United States, energy and research uses is relatively efficient in the

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industrial side. We've done a fairly good job of getting more efficient there, but it's really,

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really been poor on the home consumer side. And we would love to find transformative tipping

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business plans, technologies that could improve the efficiency and in-residence as throughout the

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country. And that's a challenge, because people often look more to purchase costs than

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like cycle cost of ownership. And so we have to find new business models in new ways of making

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of that more intelligent decision happen. There are three ways to accelerate the adoption

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of these technologies into markets. In many cases, they're invisible to consumers. And getting

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an advanced battery adopted, for example, by Dell or a compact computers for their laptops,

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that's the way the partnership can help by opening doors. The second is to recognize that

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most of the markets for energy are regulated. And so there are government and policy

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incentives that are today in place and that can be extended or made even stronger, whether they're

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in the form of subsidies or clearing out regulatory underbrush that would either slow or hasten the

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adoption of these. And we're very active on that front in helping companies get their innovations

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and further research funded early markets of subsidized. The third and perhaps most important

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is to select the kinds of innovations that are going to naturally appeal to consumers. And those

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like the personal computer or like the revolution in podcasting are those that empower individuals.

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And so the energy innovations we're involved with are those that are distributed. It's a kind of

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personal energy. The same would be true of energy, storage, or of our efforts to find innovations

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for clean water. They're not even ideal of enterprise software is going the same direction.

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People that are individuals in an enterprise. So these are not mega wide innovations for cities

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of 10 million people, except as they can be distributed spread around to villages to your home,

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in your garage, into your personal electric vehicle. And I think that's one of the important

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breakpoints between what used to be known is clean technology. And about over the last 10 years,

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every year year and in year out about 6% of venture capital was invested in so-called clean

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tech. That's not the field that excites us. We're excited about green tech, which conveys more of

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the sustainability, distributed, personalized, and economically important, and green, think profit.

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Excessed, sustainable elements of this new initiative. We think the time has come for this field to

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get more than 6% of the worldwide R&D venture capital dollars. And we certainly intend to devote

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more than 6% of client-ers funds to these kinds of innovation.

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Well, one of the short answer to your question is, whatever it takes, we will invest in getting the word out

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on the demand side as well, trying to help manage demand and bridge over to the new energy economies.

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And I've heard my partners say many times that success is not enough. It has to be significant

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that we have to leave behind something significant for the world. If you look at many of the

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cleaner investments over the last 35 years that have been really good economic outcomes,

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they've been more importantly significant for the world at large. And we are attempting to

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announce new initiatives that will do the same thing over the next 20 years.

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Where are the gaps? What are you missing? What are you looking for any types of companies or initiatives

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or particular areas of invention? We're specifically looking very, very intensely right now for

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areas in the biofuels, initiatives in the biofuels area, whether they're biologically based or

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chemically based, free processing, material that would be recyclable. I mean, where the carbon gets

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recycled and doing that in a way that's very clean and has good economic and maintainability

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parameters. And so it's the whole system design of how such initiatives would get put together.

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And we've seen a lot of plants and we're still looking for one that's incredibly transformative

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and are very excited to keep looking in this area. And we think there will be a number of great

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ventures and hope to invest in several of them. Here's another example, Adam. We spoke about

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build it about most of the least efficient uses of energy being in homes. 25% of the electricity

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in homes is being used for lighting today. And so we anticipate. We've seen several proposals for real

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revolutions that provide more economic lighting, longer-lived lighting, better control lighting,

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and significantly lower energy consumption. The field is wide open. We want to see entrepreneurs

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or better said teams, great teams that can think through and take technology and apply its

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leverage. We know now that in the next 10 years there are great possibilities to apply technology

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leverage to deliver an order of magnitude improvement on any of these cost models that we

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are driven by today. And the John also has, I think, made the point several times,

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imping upon our national security at times. The last thing I would say is, go to our website.

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There's instructions there for how to send us, send us, send us your great ideas, come visit.

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We want to see the plants. We look at new things every day and we want to see lots of great ideas

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in these areas. We know that they're out there. We know they're more than they were seeing.

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We want to see more. Bring them bring us your great ideas. I think one thing we didn't touch upon

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as well is a lot of the really great ideas come from the great universities around the world.

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This country, we have a lot of great universities doing a lot of research. I mean, really great

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research and connecting. It is our job, our mission to connect with those research teams and

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eventual entrepreneurs for that research that comes out of those universities. And so we want to

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continue to network with those great research universities because that's where a lot of the

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baseline work is going on that we'll see the results of in the next 10 years in the new

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energy economy. Please know that you can come and you can come to us with an idea.

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You don't need a business plan. You don't need the management team. You don't need the laser

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like focus on an unserved market opportunity. At the beginning of the biotechnology industry,

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there were two scientists, Boyer and Cohen in one of our partners Bob Swanson was reading one of

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their research papers and took them out for a beer these two of them. And we backed them to the

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tune of $10,000 a month to conduct an experiment in their labs and to write a business plan for

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what became Genentech, a leader, 120 billion dollar market value. In the worldwide biotechnology

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industry, there will be, in our opinion, several, if not many, Genentech's and Google's and

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some micro systems and Oracle's really great, big, durable, global companies who can serve

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the needs for innovation. In this, perhaps the largest of all our markets, the needs for

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clean water, clean power, clean transportation. The largest single trend on this planet over the

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next 50 years, everyone agrees is urbanization. We're going to triple the number of people living

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in large cities from $2 billion to $6 billion people. Think of that. That's going to be the

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equivalent of creating eight cities every year larger than Manhattan. And so the innovation isn't

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just happening in the United States, it's happening all over the world. Great innovation in bio

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fuels, bio diesel, for example, in Europe, tremendous demands for efficiency and conservation throughout

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all of Asia and the markets are also good. So we're open for business and are called to the

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world to innovators and entrepreneurs to visit the Cleaner Perkins, a co-field buyers website.

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It's www.atpcb.com. Yeah, I'd say go to kpcb.com. Look at the descriptions of our initiatives,

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look at the biographies of the partners, pick one of us who matches up with your ideas, send us an

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email, describe your idea, tell us your new technology, your new way of doing business, your way of

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getting things adopted, and we'll get back to you and let's start a dialogue and see if we can

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change the world together. So that's what I'd call quite an invitation. Now if you

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made it all the way to the end of this interview, then you'll know what I meant by kind of a

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very interesting type of advertisement. There's Bill Joy, a legend in Silicon Valley, inviting

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you to change the world together with him. Fantastic. Well, anyway, I hope you enjoyed that.

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I plan, that's one of my private promises to myself. I plan on doing a lot more interviews in 2007,

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and I will not probably put them on a different feed. I'm just going to make it all part of the daily

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source code because it's not what it's all about. Aren't you supposed to build a do whatever you

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want to do? So I shall do just that. And a reminder that portions of today's show are brought to you

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by Splenda, what's your flavor? Check out Splenda, mix the flavors together, and enjoy. GoDaddy.com,

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use checkout code dsc3 for a great deal of domain name, and if you're going to go to the movies,

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January 12th, stomped the yard opens up, go to stompedthepodcast.com, stompedthepodcast.com,

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and Tony Costas will tell you all about this fantastic new movie, which is going to be a big big hit.

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I hope. We want more business from down people. All right, I will be back tomorrow with

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probably another best of Charlie, which of course I'll give you an update on the big movie 2007,

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and have yourselves a great rest of Sunday afternoon. Or if you're on Australia, tomorrow. Bye.

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