1
00:00:00,000 --> 00:00:06,500
Oh yeah, Adam, I noticed that you're getting into the D.A.C. 4-5-7.

2
00:00:06,500 --> 00:00:08,000
Double 5-7.

3
00:00:08,000 --> 00:00:14,020
Too shale, chap, mayce me think back to the time when Miss Moneypenny, or yes, would be actress

4
00:00:14,020 --> 00:00:16,220
who plead Miss Moneypenny.

5
00:00:16,220 --> 00:00:20,500
She and I got together had a little trist and I showed her what the double owes really

6
00:00:20,500 --> 00:00:21,500
are.

7
00:00:21,500 --> 00:00:28,940
It was $16 million worth of airplane strapped to my ass, and the next generation radio

8
00:00:28,940 --> 00:00:33,220
content in my ears.

9
00:00:33,220 --> 00:00:38,660
I like to think I'm flying into this jerk.

10
00:00:38,660 --> 00:00:43,580
In a world where TV networks, movie studios, and record labels still think they can

11
00:00:43,580 --> 00:00:45,660
govern what you see in here.

12
00:00:45,660 --> 00:00:51,180
One man has the power to return control of entertainment to the masses and make big media

13
00:00:51,180 --> 00:00:55,100
corporations wet their tiny little pants.

14
00:00:55,100 --> 00:01:01,940
From Pod Show, home of the world's most dangerous new content comes the Daily Source Code with

15
00:01:01,940 --> 00:01:02,740
Adam Curry.

16
00:01:06,250 --> 00:03:54,500
[ Music ]

17
00:03:54,500 --> 00:04:19,620
strange book, freak accident, Chinese phrase book, taken off daily source code episode 557,

18
00:04:19,620 --> 00:04:27,460
hey everybody, how are you doing coming to you from the affluent suburb, sorry, I'm sorry,

19
00:04:27,460 --> 00:04:32,820
it's the curry manner on the west side of G-town, how are you doing? It's been one of those days

20
00:04:32,820 --> 00:04:38,980
already for me, yesterday I had that whole BT thing I did in the morning, today at 930 I knew

21
00:04:38,980 --> 00:04:45,780
I had an appointment with my dental hygienist and dropped Christina off at school and then continued

22
00:04:45,780 --> 00:04:51,060
on to the dentist, but the road was diverted, broken up, so I arrived like 20 minutes late,

23
00:04:51,060 --> 00:04:58,740
and they said, no, you know, I have another customer 10, I called you that I was late, why didn't

24
00:04:58,740 --> 00:05:03,220
you say come back later, and she said, well it turns out we can take you to a clock, so

25
00:05:03,860 --> 00:05:07,780
kind of got to hurry to show along today to make that appointment, and then of course I came back

26
00:05:08,740 --> 00:05:15,780
to the manner, I walk in, I open the door, and the minute I hit the, the, the mat inside where you

27
00:05:15,780 --> 00:05:20,260
where you wipe your feet, which is right inside the door, I know exactly what has happened,

28
00:05:20,820 --> 00:05:26,740
how the little Yorkie took a dump, and I walk right in and step right in it, and man, it was one of

29
00:05:26,740 --> 00:05:32,260
those, like those, you know, dark crap doesn't always have to smell, but when you step in it,

30
00:05:33,220 --> 00:05:39,700
right, and then my finger started bleeding again, the one that I cut open on the, on the

31
00:05:39,700 --> 00:05:46,420
nav kit, for the N800, I got lots of fun stuff to talk about when it comes to the N800 today,

32
00:05:46,420 --> 00:05:54,020
but first the seems to be all kinds of trouble in mainstream radio land and and also with the

33
00:05:54,020 --> 00:05:58,820
streaming media, I don't know if you've been following all these stories, I see Scott Penton sent

34
00:05:58,900 --> 00:06:08,500
me story about first the payoff over all the fines that were paid over Payola accusations.

35
00:06:09,780 --> 00:06:14,260
The company's accused were clear channel communications, CBS radio, enter-com communications,

36
00:06:14,260 --> 00:06:22,820
and Citadel broadcasting, combined the paid a total of $12.5 million in fees for taking money in

37
00:06:22,820 --> 00:06:27,940
exchange for playing certain records, or songs that actually says, a practice poppin on his

38
00:06:28,180 --> 00:06:35,300
payola, which of course, you know, in a free open world, I guess, isn't a problem, but when you're

39
00:06:35,300 --> 00:06:40,740
using very limited resources that are licensed by the government, you can't play favorites like that.

40
00:06:42,020 --> 00:06:46,420
And let me see some interesting things in this story, not so much about, you know, well,

41
00:06:46,420 --> 00:06:51,780
first of all, what did the guy from Clear Channel say? He is pretty funny here. It is Andrew,

42
00:06:51,780 --> 00:06:55,860
W. Levin, Clear Channel's executive vice president and chief legal officer said,

43
00:06:56,500 --> 00:07:00,580
well, no violations were found. We are pleased to announce that Clear Channel has agreed to

44
00:07:00,580 --> 00:07:05,780
settle this long-standing payola investigation with the FCC. We believe it is time to close the door

45
00:07:05,780 --> 00:07:09,940
on this ongoing inquiry and move forward. No violations were found, then I don't understand why

46
00:07:09,940 --> 00:07:17,300
you paid the fine. The way this works, by the way, is through independent record promoters.

47
00:07:17,300 --> 00:07:24,500
It's not like some record executive comes into the studio and slips the guy some bills,

48
00:07:24,580 --> 00:07:28,740
and he starts playing the song as much more sophisticated than that. Independent record promoters,

49
00:07:28,740 --> 00:07:33,460
and I know several of them, and a really nice guy's, but they are totally sitting at the

50
00:07:33,460 --> 00:07:40,100
asshole of the industry of mainstream RIA and broadcasting. That's where the real money flows.

51
00:07:40,100 --> 00:07:45,380
And I think I've mentioned before how it works, but they will essentially pay an independent

52
00:07:45,380 --> 00:07:51,700
record promoter money. And it could be millions and millions, and it's often based on number of

53
00:07:51,700 --> 00:08:00,020
plays, number of spins that a song gets on radio stations, that independent record promoter

54
00:08:00,740 --> 00:08:05,380
basically represents. He doesn't really represent them in that case, and he doesn't really represent

55
00:08:05,380 --> 00:08:16,020
the record company, but he can do things like say, hey, you know, I'm promoting Kaiser Chiefs.

56
00:08:16,020 --> 00:08:19,620
I'm just pulling something out of my ass, doesn't matter who. I'm promoting the Kaiser Chiefs.

57
00:08:20,100 --> 00:08:26,180
I'll tell you what. I'm going to give you 100 tickets to their concert when they come through town,

58
00:08:26,180 --> 00:08:30,660
and I'm going to give you a promotional budget of $40,000. He's a real figures, by the way.

59
00:08:30,660 --> 00:08:37,140
I'll give you $40,000 and 100 tickets, and now you're not allowed to spend that on anything,

60
00:08:37,140 --> 00:08:41,460
but promotional activities. There's a little catch, which of course is, you know,

61
00:08:41,460 --> 00:08:46,900
one of the monies in, right? And it gets paid to the station. It's not paid to disjockeys or to

62
00:08:46,900 --> 00:08:52,260
program directors. Of course, there's all kinds of, you know, business-related dinners and lunches,

63
00:08:52,260 --> 00:08:59,860
but that's normal in any business, I guess. And so, and of course, it's not written down,

64
00:08:59,860 --> 00:09:04,580
but that is an exchange for an X number of plays. And those plays are determined by rotation.

65
00:09:04,580 --> 00:09:09,060
So if something gets put into medium rotation or hot rotation, you know how many times it's

66
00:09:09,060 --> 00:09:12,980
going to get played, because that's all automated. So that's essentially what this is about.

67
00:09:13,060 --> 00:09:18,820
But here's something that I found very, very interesting. Where is it?

68
00:09:25,060 --> 00:09:27,300
It was a very, it was about independent labels.

69
00:09:29,140 --> 00:09:34,100
Let me see, here we go. So this is Eliot Spitzer, who brought this wrath upon

70
00:09:34,900 --> 00:09:39,620
his radio companies. Mr. Spitzer's inquiry disclosed how such payment payments have become widespread

71
00:09:39,620 --> 00:09:43,780
as label executives pressed to obtain exposure for stars. In some cases, label executives offered

72
00:09:43,780 --> 00:09:47,860
pay off directly. Oh, okay, I stand corrected. In others, they hired middlemen known as independent

73
00:09:47,860 --> 00:09:54,020
record promoters to funnel gifts or other enticements to radio station personnel. It's much more

74
00:09:54,020 --> 00:09:57,860
sophisticated than that. I'd love to see the original court documents. I don't know if you can

75
00:09:57,860 --> 00:10:02,660
get them anywhere. I'm sure under the Freedom Information Act somewhere. Here's, here's this

76
00:10:02,660 --> 00:10:06,820
extra deal. So this settlement with the FCC, this article states, it's from the New York Times.

77
00:10:07,780 --> 00:10:13,540
Comes at a time as a separate arrangement in which broadcasters agreed to devote more time to

78
00:10:13,540 --> 00:10:18,900
playing artists who are not signed to contracts with the four big record companies. I caught my eye

79
00:10:18,900 --> 00:10:26,020
because that basically could mean everybody. I think. But it appears that this deal, I'm reading again

80
00:10:26,020 --> 00:10:30,980
negotiated by the American Association of Independent Music provides that the radio companies will

81
00:10:30,980 --> 00:10:37,460
broadcast the equivalent of 8,400, so 8,400, half-hour segments of music from such artists.

82
00:10:38,420 --> 00:10:41,540
I guess who are members of the American Association of Independent Music.

83
00:10:42,420 --> 00:10:46,900
The segments can run anytime from 6 a.m. to midnight any day of the week,

84
00:10:46,900 --> 00:10:50,100
according to the people briefed on the deal. Wow, this is very interesting.

85
00:10:50,980 --> 00:10:55,220
And how do you get into into one of those 8,400, half-hour segments?

86
00:10:55,940 --> 00:11:00,820
And that seems pretty exclusionary by itself. Could we set up a pod safe music

87
00:11:00,820 --> 00:11:14,100
a pod safe music association, PMA, and negotiate such a deal? Why did they agree to that?

88
00:11:14,900 --> 00:11:18,100
That's very interesting. I'm sure this is the independent record label, so I'm sure that

89
00:11:18,100 --> 00:11:23,620
they're struggling to get anything they can, but it seems not like we have the really

90
00:11:23,620 --> 00:11:28,660
the four big ones, then we have thousands of smaller ones who are basically a fifth big one.

91
00:11:28,740 --> 00:11:32,260
8,400, half-hour segments. I wonder if that's from all radio stations?

92
00:11:34,100 --> 00:11:40,020
And is that over what time is that? Is that over one hour, one day, 24-hour period? So is it

93
00:11:40,020 --> 00:11:45,140
8,000 stations all have to do one half-hour segment? Does anyone have any more information on that?

94
00:11:45,860 --> 00:11:51,780
That's pretty interesting. A lot of things changing there.

95
00:11:51,860 --> 00:11:56,820
And the other thing was, I don't have an article to point to,

96
00:11:57,540 --> 00:12:02,020
a docksurls actually, a dock.weblogs.com, I think.

97
00:12:03,220 --> 00:12:10,580
He posted about the new rates for streaming, so you can stream licensed music legally if you want to.

98
00:12:11,700 --> 00:12:18,020
And apparently the sound exchange has now posted new rates, which pretty much put the small guys out of

99
00:12:18,020 --> 00:12:28,660
business. And I say, you know, start streaming pod safe music. This is crazy. I've got to tell

100
00:12:28,660 --> 00:12:33,620
you, I'm afraid again to play anything from my first gen iPod when I look at all this and like,

101
00:12:33,620 --> 00:12:39,460
now these guys are pretty fucking serious. They're really, really, really grassy. We had anything

102
00:12:39,460 --> 00:12:45,860
they can, and it's a bit frightening, I have to say. And by the way, that $12.5 million, I'm just going

103
00:12:45,860 --> 00:12:52,740
back to the FCC Payola case. Where does that money go? Does that go to artists who got

104
00:12:52,740 --> 00:12:57,940
jipped, who didn't get played because stuff that was for pay for play was put into rotation?

105
00:12:57,940 --> 00:13:01,940
Where does the $12.5 million go? Does it just go to the city? Does it go to Elliott Spitzer?

106
00:13:04,980 --> 00:13:10,580
Inquiring minds need to know. Fantastic news. Nokia. I am such a fan of this

107
00:13:10,580 --> 00:13:16,020
N800 tablet. I really am. It's not a cell phone. It's the web tablet that I've been using.

108
00:13:16,020 --> 00:13:20,660
I'm just waiting about because I love it so much. I was doing email. I don't have to walk around

109
00:13:20,660 --> 00:13:27,220
a laptop. No, can't. Everybody say it. Nokia. Nokia could turn on thousands of podcasters,

110
00:13:27,220 --> 00:13:34,660
but I really like the open source nature. I'm SSHM from my laptop. And then I have the NC running.

111
00:13:34,660 --> 00:13:40,180
Next to it, you should see this development environment. That's what the N800 is fantastic for.

112
00:13:40,580 --> 00:13:47,060
It's available now. Love it. By the way, this is not paid endorsement. No money has

113
00:13:47,060 --> 00:13:56,020
exchange hands with Nokia. All right. Sunder from podcast studio, Donna Nell. I thought the

114
00:13:56,020 --> 00:14:00,180
vocals were a little low and that makes their sunder. I liked it though. Yesterday I tried it out.

115
00:14:00,180 --> 00:14:04,980
I tried Void for the first time at the entire day to see how it would work and this gizmo project

116
00:14:04,980 --> 00:14:10,420
is awesome. Now, of course, the reason why it's awesome is because I'm using it on a device that

117
00:14:10,420 --> 00:14:15,540
is portable throughout my entire home. I can walk wherever I want, continue the conversation.

118
00:14:15,540 --> 00:14:20,500
I mean, that's talking about the Nokia N800 web tablet. And I plugged in the headphones that come

119
00:14:20,500 --> 00:14:25,220
with it. It comes with headphones with a microphone built in. So I love doing phone calls in stereo,

120
00:14:25,220 --> 00:14:29,540
or at least with two earphones in. So nice. Because then you're really in the conversation.

121
00:14:29,540 --> 00:14:33,380
It's much easier to concentrate. And so there's a mic built in. Everyone said that they could

122
00:14:33,380 --> 00:14:37,780
hear me find. It was a very minimal delay. It seemed like an ongoing conversation.

123
00:14:38,740 --> 00:14:43,220
The only thing I couldn't get to work at all yet. And I've looked around and I've googled it

124
00:14:43,220 --> 00:14:47,540
and it seems that not everyone's having the same problem where they have had the problem and it went away

125
00:14:48,100 --> 00:14:52,900
is a DTMF tones. So when I'm calling into a conference line and I want to, you know, I need to

126
00:14:52,900 --> 00:14:58,980
control the computer on the other end with the touch tone keypad. It has a keypad. This gizmo

127
00:14:58,980 --> 00:15:04,020
project software. And I hit it, but it, you know, it doesn't respond on the other end. So maybe it's

128
00:15:04,020 --> 00:15:09,700
just a one-off that I didn't work. I like it. I really do. And people are calling me on it. Now

129
00:15:09,700 --> 00:15:15,060
there's still some, some crap going on with it. You know, and I hate this every single time

130
00:15:15,060 --> 00:15:20,340
this, you know, you work with new technologies and particularly when it comes to stuff that we're

131
00:15:20,340 --> 00:15:28,180
so used to. Color ID is way, way, way important. And it just doesn't seem to work very well through

132
00:15:28,340 --> 00:15:35,940
many of these voice applications. It shows up as asterix caller at sippphone proxy01.cippphone.co

133
00:15:35,940 --> 00:15:40,820
whatever it is. It's not handy. Give me the, please, show me the number. So I know who's calling me.

134
00:15:44,500 --> 00:15:49,140
I got a lot of comments about about voice over IP. As I, as I had expected and

135
00:15:50,340 --> 00:15:54,740
this asterix thing, I've been reading about that for a long, long time for years it seems.

136
00:15:54,980 --> 00:16:02,580
It looks like it's like a very robust platform now for a building open source based PBX's or phone

137
00:16:02,580 --> 00:16:11,220
switches. Hi Adam, TJ for a user. I was just listening to the DSC on my every other day

138
00:16:11,220 --> 00:16:18,020
commute back from Brussels. And you were talking about two things. One, getting a folks'

139
00:16:18,020 --> 00:16:26,020
discussion, maybe for your offices. Plus, just want to say, have a look at a asterisk,

140
00:16:26,020 --> 00:16:35,060
which is definitely a great open source PBX, which is not already your average open source project

141
00:16:35,060 --> 00:16:40,900
that this cable is only in complete call centers. Yeah, he goes on for another minute in 24.

142
00:16:40,980 --> 00:16:47,460
I'll save you. But yeah, I checked out the the Asterix project. That's awesome.

143
00:16:49,860 --> 00:16:54,900
I'm going to see if I can, if I can get Brian to look at this, Brian is the operations

144
00:16:54,900 --> 00:17:02,740
of pod show before he goes and buy some really expensive voice systems. So typical the way that goes.

145
00:17:03,780 --> 00:17:07,780
But I think it'll work. Particularly for these phone conferences, it's fantastic. I call the

146
00:17:07,780 --> 00:17:12,260
whole day yesterday. I think they used like 17 cents. I was on the, I was on for hours.

147
00:17:13,940 --> 00:17:19,380
Yeah, so totally digging it. By the way, I have two accounts on the Gizmo project and the one

148
00:17:19,380 --> 00:17:23,940
that's searchable. I don't have the password for it. I'm not quite sure how that happened. Maybe

149
00:17:23,940 --> 00:17:28,500
someone else registered it. But it's not me. I'm not listed in the white pages. I don't want this

150
00:17:28,500 --> 00:17:34,980
number to be known. If you don't mind. That comic strip blogger posted a comment about the

151
00:17:35,060 --> 00:17:41,620
N800 yesterday in the comment section on the show site daily source code.com. As I'm looking

152
00:17:41,620 --> 00:17:48,500
for a name, you know, we have Trinity, the lovely, the lovely beauty that is my baby poo colored

153
00:17:48,500 --> 00:17:54,660
1984 Mercedes station wagon running on biodiesel that is going across the country as we get the

154
00:17:54,660 --> 00:18:01,300
N800 system ready to feed back information. So of course, this box is about to open reports.

155
00:18:01,380 --> 00:18:06,740
White open. So a select few developers can come in, violator file system. And of course,

156
00:18:06,740 --> 00:18:10,420
if it's a sheet, and Trinity has a name, she has a name as well. I thought Angelina would be nice

157
00:18:10,420 --> 00:18:16,260
because those are highly desired ports. Comic strip blogger yesterday with another suggestion.

158
00:18:17,620 --> 00:18:20,900
He says, yes, Angelina Jolie is sexy because she's a mixture of two races, native

159
00:18:20,900 --> 00:18:27,140
American and European, but you would be more proper to call the N800 Tariah. That's Tango

160
00:18:27,140 --> 00:18:33,940
Alpha Romeo Juliet Alpha Tariah. It is a popular Finnish name and also first name of current

161
00:18:33,940 --> 00:18:40,740
Finnish female president. Fins would love you for this. Tariah. And it's probably like

162
00:18:40,740 --> 00:18:51,380
Fuck you in Finnish, and only comics would block it. Comic strip comic strip comic strip comic strip,

163
00:18:54,260 --> 00:19:02,740
comic strip, the daily source code with crap. That wasn't it. Oh shit. How did I do that wrong?

164
00:19:02,820 --> 00:19:10,900
Oh man, it was so perfectly perfectly set up. All I wear is a comic strip blogger sent in this whole

165
00:19:10,900 --> 00:19:21,940
thing. All right, I found it. Here we go. Where come? To help the city of Charlie,

166
00:19:22,500 --> 00:19:36,180
557, a podcast of Adam Curry who is a young boy compared to me an old prick who can't get it up.

167
00:19:36,900 --> 00:19:46,580
Neither with Viagra nor with Levitra, but wrong cop off for just coffee with splendor.

168
00:19:46,580 --> 00:19:54,580
Let me stay worthy. It's back. Oh boy. Yeah. I have no idea what he's talking about.

169
00:19:56,900 --> 00:20:00,100
But thank you. Now I don't have to mention Splendent Folgers. You did it for me. Here's

170
00:20:00,100 --> 00:20:04,900
a thing I played before the kind of misfire. The daily source code with Adam Curry. It's my art

171
00:20:04,900 --> 00:20:10,420
being able to choose the music that I want to play for you is virtually Nirvana. It's musical for my

172
00:20:10,420 --> 00:20:15,700
work. I love the cowbell on it. Oh, it's sweaty. I really want to lift that leg and squeeze the

173
00:20:15,700 --> 00:20:20,420
butt. Yeah, yeah, yeah, yeah, yeah. Good. It's geeky goodness. I mean, just start this thing up on a

174
00:20:20,420 --> 00:20:24,260
command line and then lock that puppy down. You know, that's about all this need. It's low.

175
00:20:24,260 --> 00:20:30,500
You're supposed to be my trophy wife and I can just see it now. And it's all for you. It's my job

176
00:20:30,500 --> 00:20:36,820
to entertain you. If that means going to jail, so be it. I love Brian. No, just started working

177
00:20:36,900 --> 00:20:41,380
at Pod Show at the beginning of the month. Welcome, Brian. He does that at the Frank Truth podcast.

178
00:20:41,940 --> 00:20:46,020
It was a cool man. We're doing a whole mess of them for and we're going to do them in video.

179
00:20:46,740 --> 00:20:52,820
I think for our, like, top 80 shows or something. It's a tremendous task. I have no idea.

180
00:20:52,820 --> 00:20:57,060
We're going to pull it off. But this was kind of a test to see if this is, this is, you know,

181
00:20:57,060 --> 00:21:01,460
kind of the direction we want to go. I love it. I love the way that sounds. I don't know, Jim.

182
00:21:01,540 --> 00:21:06,820
Jim. You've seen fused. I've just got an invite this morning and I've just installed it.

183
00:21:08,500 --> 00:21:13,380
Me, this is this is each of this. This is definitely the future of television.

184
00:21:13,380 --> 00:21:19,220
Oh, I haven't gotten the invite to the minute, but if you don't already have one, give us a

185
00:21:19,220 --> 00:21:25,860
certain, if I do get one, I'll certainly send you a link about you. This is fantastic. Hey,

186
00:21:26,660 --> 00:21:33,940
so hearing James's enthusiasm, I have received a couple of invites to juice. That's the Skype

187
00:21:33,940 --> 00:21:38,900
guys or it's a company, the Skype guys invested in. I don't think they're running the company.

188
00:21:40,180 --> 00:21:44,900
And actually it's a Dutch name, which you would pronounce Yost. But okay, everyone's saying

189
00:21:44,900 --> 00:21:49,700
juice fine, which makes it sound so much more like juice, the aggregator. But anyway,

190
00:21:50,740 --> 00:21:55,300
so I think they're, their beta must have opened up a little bit wider because now I'm receiving

191
00:21:55,300 --> 00:21:59,460
invites left and right. And I got to say, fire this thing up. It's like, wow, you're blown away

192
00:21:59,460 --> 00:22:05,220
by the quality. They really, really did that right. And I'm looking at it. I'm like, I had the same

193
00:22:05,220 --> 00:22:11,620
reaction James had. It's like, yeah, this is television. This is fucking awesome. And that, of

194
00:22:11,620 --> 00:22:16,180
course, is the great thing at the same time, it's kind of the bad thing. Because it feels very

195
00:22:16,180 --> 00:22:21,140
much like television and navigation. You know, it's like a cable system, so you have channels.

196
00:22:22,100 --> 00:22:27,460
And actually more like programs, I would say. So you have, you know, the discovery network

197
00:22:27,460 --> 00:22:30,180
has a channel and they have one show in there. I presume they're going to have more shows

198
00:22:30,180 --> 00:22:35,220
per individual channel. It's going to be a lot of mainstream content in there. So I think for

199
00:22:36,900 --> 00:22:40,980
for saying it's a, it's a different way of watching television. Absolutely.

200
00:22:42,100 --> 00:22:49,620
Is it YouTube now? Is it, by the way, I would not mind having a, a pod show channel in there.

201
00:22:50,580 --> 00:22:53,780
Definitely see if we can get that we can weasel our way and wouldn't be much different from

202
00:22:53,780 --> 00:23:00,180
producing for serious satellite radio, I guess. Because, you know, it's, I'm not, I'm not sure if they

203
00:23:00,180 --> 00:23:05,860
have like a subscription type service. The one thing I do know is, and I'm not quite sure how they,

204
00:23:05,860 --> 00:23:11,700
how they add up the numbers. I know actually, yeah, they have it right here. When you use this

205
00:23:11,700 --> 00:23:17,860
per hour, you will be downloading the equivalent of 350 megabytes and uploading the equivalent

206
00:23:17,940 --> 00:23:25,460
of 150 megabytes of data. So that's half a gigabyte per hour of, of watching. Now, of course,

207
00:23:25,460 --> 00:23:31,220
you're probably going to watch it for an hour, half an hour. It seems like that's going to be a

208
00:23:31,220 --> 00:23:36,420
problem. If, if that amount of, if forget about, you know, people who are on set payment plans and

209
00:23:36,420 --> 00:23:41,940
and stuff like that who could run into some significant issues. I got juiced by juiced

210
00:23:43,540 --> 00:23:46,980
when that suck if someone didn't know that they had a cap on their bandwidth and they're playing

211
00:23:46,980 --> 00:23:50,740
with this thing and then, you know, they get some astronomical bill. I guarantee you that's going to

212
00:23:50,740 --> 00:23:54,980
happen. You know, someone is going to get fucked by that. But that can happen with anything. That

213
00:23:54,980 --> 00:23:59,700
can happen if you leave a bit torrent open or lime wire or anything. You could get severely screwed

214
00:23:59,700 --> 00:24:04,020
on you. I used to have that all the time in Belgium. Oh, it's suck. Because you couldn't even get

215
00:24:04,020 --> 00:24:09,140
unmeted bandwidth there. But this half a gig thing, I think is going to be tough on just networks

216
00:24:09,140 --> 00:24:15,940
in general. And I wonder, I think that it's highly possible. Now, these guys are kind of smart because

217
00:24:15,940 --> 00:24:21,220
they're taking a, they're taking a stance and they're saying we're really going to go after,

218
00:24:21,220 --> 00:24:25,780
you know, big television shows and mainstream content. And yes, we'll have some, what they call

219
00:24:25,780 --> 00:24:33,220
user generated stuff. Crap, serious people. Stay tuned. More coming up. Yeah. So they say that they'll

220
00:24:33,220 --> 00:24:38,340
have a channel for user generated content. So I pretty much seems like it's going, they're following

221
00:24:38,340 --> 00:24:44,020
the iTunes model. And their business model from what I've understood is based on advertising. I haven't

222
00:24:44,100 --> 00:24:48,100
seen any ads pop up yet. So I don't know if they've enabled that yet or how they integrate

223
00:24:48,100 --> 00:24:55,780
them. They seem to have a lot of cool overlay technology. So when you're, you know, watching a show,

224
00:24:55,780 --> 00:24:59,460
I presume something could slide in over the top. It wouldn't necessarily have to interrupt.

225
00:24:59,460 --> 00:25:04,020
You know, that could be interesting to see what they come up with there. But this, this bandwidth

226
00:25:04,020 --> 00:25:09,780
thing, I think it could spark off the first example. We'll see of a net neutrality debate in the

227
00:25:09,780 --> 00:25:16,420
real world, because, you know, think about it for a second. That type of traffic. It's just a lot.

228
00:25:16,420 --> 00:25:21,460
I'd ask any network engineer. If a lot of people are using this, I don't care how distributed

229
00:25:21,460 --> 00:25:28,580
it is sucking down 350 megabytes. And well, it basically transferring half a gig per hour.

230
00:25:28,580 --> 00:25:32,980
If that happens a lot in your network, it's going to start to suck. And maybe some of their

231
00:25:32,980 --> 00:25:38,580
topology is set up. So, you know, it does work better within networks. But, I mean, my DSL, here's

232
00:25:39,220 --> 00:25:42,980
pissed poor as is. Imagine if, you know, because, of course, I'm sharing it somewhere.

233
00:25:42,980 --> 00:25:46,980
It's some head ever ratio. I forget what it is. So, of course, I'm sharing that somewhere else.

234
00:25:46,980 --> 00:25:54,420
It's some head-end connection thing. Some switch point. And, you know, so, if a couple people

235
00:25:54,420 --> 00:26:01,780
are watching juice through all these different, you know, local network points, it could, I think

236
00:26:01,780 --> 00:26:05,620
it could bring down the network. I'd love to hear from engineers who know about this stuff.

237
00:26:05,620 --> 00:26:09,140
I know a little bit about it. That's why I'm concerned. But, I couldn't really tell you if that

238
00:26:09,140 --> 00:26:13,380
is a big deal of prepared for it. But, it seems like a lot. It seems certainly like a hell of a lot

239
00:26:13,380 --> 00:26:18,260
more bandwidth than your YouTube usage, if you know what I mean. I mean, that's, of course,

240
00:26:18,260 --> 00:26:25,460
that's why they get this beautiful quality. So, I think the, the telcos, the telephone providers,

241
00:26:25,460 --> 00:26:29,300
basically, who are running a lot of this, well, even the cable guys, a lot of the same problem.

242
00:26:29,300 --> 00:26:33,540
The cable guys know how to distribute video very efficiently. And this has, I just don't think

243
00:26:33,540 --> 00:26:40,900
a very efficient way of distributing video. At least not with current capacity. So, I think that

244
00:26:40,900 --> 00:26:45,460
they're going to say, hey, you know, juice guys, fuck you. We're switching you off the network.

245
00:26:45,460 --> 00:26:51,220
And they're probably more likely to do that because the television networks and production

246
00:26:51,220 --> 00:26:54,580
companies who are contributing. Now, again, I'd love to contribute to it too, because I think

247
00:26:54,580 --> 00:26:59,620
the experience is fantastic. You know, they're licensing their content to juice. You know,

248
00:26:59,620 --> 00:27:04,500
I think that they are, in effect, in direct competition with a lot of the services that the telco

249
00:27:04,500 --> 00:27:10,740
providers, you know, think of IPTV, you know, the British telecom wants to provide their own television

250
00:27:10,740 --> 00:27:15,140
on their network. In their own distributed way and their, in their way, you know, it's their

251
00:27:15,140 --> 00:27:18,820
network. They know what the hell they're doing. I'm sure Virgin Media wants to do the same. They're

252
00:27:18,820 --> 00:27:23,540
in fact, they're already letting you download stuff. So, you know, but that's through their system.

253
00:27:23,540 --> 00:27:27,380
You know, we're going to have two systems with huge downloads running across the same network that

254
00:27:27,380 --> 00:27:32,260
it only one party is paying for. I'm telling you, it's a train wreck. It's something very bad

255
00:27:32,260 --> 00:27:38,580
is going to happen. Hey, Adam. This is the nylon from Wimbledon. So, let me say, I appreciate your kind

256
00:27:38,580 --> 00:27:45,060
of editorial correction when you're sure about my call. Thank you. This is subject though.

257
00:27:45,060 --> 00:27:51,940
Is I want to get your reaction to a e-mocker report that predicted that advertisers will spend

258
00:27:51,940 --> 00:27:59,620
about 400 million on the podcast by 2011. And they say that compares to about, I think,

259
00:27:59,620 --> 00:28:05,700
it was 40 million or 80 million last year. And that's compared to a 20 billion that they predicted

260
00:28:05,700 --> 00:28:11,700
will be spent on online, advertised in 2007. So, basically, they're saying 400 million by 2011

261
00:28:12,340 --> 00:28:17,540
on a 20 billion spend today's online, which sounds somewhat minuscule. So, one of the

262
00:28:17,540 --> 00:28:21,700
goodger reaction, because this is your business, and you have been to capital behind you,

263
00:28:21,700 --> 00:28:26,900
they've made assumptions. I just want to see if this jives at your view of where the podcast

264
00:28:26,900 --> 00:28:32,660
business is going. And you're happy with that 400 million or what do you think of the assumptions

265
00:28:32,660 --> 00:28:38,500
that may have made that a wrong estimation? Thanks. Well, very good question.

266
00:28:38,500 --> 00:28:42,500
Good question. Okay. I know you're a scruncher. You don't have to tell me.

267
00:28:43,220 --> 00:28:49,220
Yeah, I think it's way off. I think it's a very low number. I'm not sure. I'm not very familiar

268
00:28:49,220 --> 00:28:53,940
with e-marketer. But I think that they're only look, they're not looking at brand advertising. I

269
00:28:53,940 --> 00:28:59,780
believe that they're looking at the Google Adsense interactive budgets and how those are growing

270
00:28:59,780 --> 00:29:05,700
and how those are being implemented and all of the metrics associated with it. I don't believe

271
00:29:05,700 --> 00:29:10,820
that's where podcasting is going to make a difference. It's very hard to do contextual based

272
00:29:11,060 --> 00:29:16,180
automatic insertions into podcasts. It's just hard. There's a lot of manual labor involved.

273
00:29:16,180 --> 00:29:21,060
And while you're doing that, then you might as well really deliver the goods that brand advertiser

274
00:29:21,060 --> 00:29:28,740
wants. So this is a big company's Pepsi Coke, KFC, McDonald's, Johnson & Johnson, Proctor &

275
00:29:28,740 --> 00:29:34,260
Gamble, and Heiser Bush. Hey, look at what Anne Heiser Bush is doing. Anne Heiser Bush started their own

276
00:29:34,340 --> 00:29:43,780
station. They know. Anne Heiser Bush beer marketers in general or any package goods. These people

277
00:29:43,780 --> 00:29:47,540
are very, very smart. They know how to reach their audience. And actually, Anne Heiser Bush has

278
00:29:47,540 --> 00:29:53,060
been having a very hard time with their products. They know how to reach the audience. But the

279
00:29:53,060 --> 00:30:01,460
audience is, you know, things have changed. These, you know, what do you call, Alco Pops?

280
00:30:02,420 --> 00:30:08,260
You know, the mixed drinks that come in in beer bottle sizes. You know, that's what's really

281
00:30:08,260 --> 00:30:13,780
ruling their bris, but their business. I know they used to be a client. I know some folks over there.

282
00:30:14,500 --> 00:30:19,300
I think the general consensus is, you know, if you're drinking a beer, you don't get laid.

283
00:30:19,380 --> 00:30:23,860
That's kind of so they need to turn that message around. And that's very, very hard to do. And so,

284
00:30:23,860 --> 00:30:28,980
you know, they're saying, hey, you know, screw this. We're going to create our own culture, our own

285
00:30:28,980 --> 00:30:35,380
content. And they've got Anheiser Bush TV. It's very, and they got the same very skilled people on this.

286
00:30:35,380 --> 00:30:43,220
And they're spending millions of dollars huge investment. So I believe that a better strategy for

287
00:30:43,220 --> 00:30:49,780
a company like that would be to find existing content that has the culture you want and work with them.

288
00:30:49,780 --> 00:30:58,740
I mean, you know, in a sponsorship arrangement, because only those people who have that audience,

289
00:30:58,740 --> 00:31:02,740
like you, you're my audience. You may, I know that there's some people who listen to me just to hate

290
00:31:02,740 --> 00:31:08,980
me, and that people just listen for all kinds of reasons. But, you know, I know you and you know me.

291
00:31:08,980 --> 00:31:14,740
And so, if I'm going to start advertising a product, you know why. And we have a way of discussing that.

292
00:31:14,740 --> 00:31:21,220
Anheiser Bush can't come in and just jump in and start talking the way we do as the daily source code

293
00:31:21,220 --> 00:31:25,620
family. All 12,000 of you.

294
00:31:32,260 --> 00:31:36,740
You know, so I think it would be much smarter for brand advertisers to go look for these,

295
00:31:36,740 --> 00:31:41,380
these groups of communities who have a clear, not a leader, but someone at the head is an audience.

296
00:31:41,380 --> 00:31:44,980
You know, it's that everyone, all these companies are looking for customer engagement.

297
00:31:44,980 --> 00:31:50,260
Yeah, that's what we call an audience, okay. Audiences feed back to the performance, whether it's

298
00:31:50,260 --> 00:31:55,780
in the theater, whether it's in the movie theater, whether it's on the radio is a little tougher,

299
00:31:55,780 --> 00:31:59,620
but, you know, phone calls, it's the same thing. That's big feedback. You know, that's what an

300
00:31:59,620 --> 00:32:04,420
audience is. That's what brand advertisers are interested in. People who are listening to shows

301
00:32:04,500 --> 00:32:08,980
because they really want to listen to them. And not because they just happen to, you know,

302
00:32:08,980 --> 00:32:15,220
catch a, catch a great snappy song and then we'll hear the ad right after it, you know.

303
00:32:16,660 --> 00:32:21,700
So I think, uh, e-marketer is it? E-marketer? Yeah. I think they're low. I think they're very

304
00:32:21,700 --> 00:32:25,940
low because a lot of this money is going to come from other budgets that e-marketer does not track.

305
00:32:25,940 --> 00:32:31,060
That don't think they track radio and television advertising spend, particularly radio.

306
00:32:32,020 --> 00:32:39,220
And mind you, radio people have been so restricted. Radio media buyers and creative people who are in

307
00:32:40,500 --> 00:32:47,220
creative audio advertising, which says a lot of very fucking smart people really creative and they get 15

308
00:32:47,220 --> 00:32:51,220
seconds, you know, do your job. And there's so many more things that can be done.

309
00:32:51,700 --> 00:32:56,660
They've been sitting around watching the interactive people, you know, just their budgets grow

310
00:32:56,660 --> 00:33:01,780
and all kinds of euphoria. And, you know, they still have, you know, the radio buyers still have

311
00:33:01,780 --> 00:33:07,620
kind of the same budgets and the same dreary kind of existence. You know, it's nothing much has

312
00:33:07,620 --> 00:33:12,820
changed. That things only get more limited. And, you know, that's tougher to, to get what you want.

313
00:33:12,820 --> 00:33:16,740
And the buy what you want and get the information you want is these companies have consolidated.

314
00:33:17,540 --> 00:33:21,860
And, uh, they're, um, you know, they're also looking at diversifying their spend. So I think it's

315
00:33:21,940 --> 00:33:27,140
going to be much much higher than that. Certainly by that timeline, I can see it. It's just,

316
00:33:27,140 --> 00:33:32,260
it's going to be much more. I think that most advertisers now probably are dipping their toe

317
00:33:32,260 --> 00:33:39,220
in the water at around 100 grand for a month campaign. Um, you know, so if they start to go full

318
00:33:39,220 --> 00:33:45,060
time, the numbers start to go up pretty quickly. And I think that there's, you know, I've said this

319
00:33:45,060 --> 00:33:51,300
before. It's going to turn around advertisers will literally have to audition to get on certain shows.

320
00:33:51,380 --> 00:33:55,860
And it's not like, you know, like American Idol type of audition. But, you know, uh, we already

321
00:33:55,860 --> 00:34:00,340
see this today. We have plenty of sponsors who, um, we think will fit with a show in the show.

322
00:34:00,340 --> 00:34:03,620
So, man, I don't think I can sell that to my audience. I don't think they'll be interested or

323
00:34:03,620 --> 00:34:07,860
I'm not interested or, you know, I don't know a way to make it work. I'm okay. Don't do it. Next one.

324
00:34:10,980 --> 00:34:12,900
I got a couple more comments before I get out of here.

325
00:34:13,700 --> 00:34:18,100
Hey, Adam, this is Don calling from the West Coast account. And, uh, just picking up on a comment,

326
00:34:18,100 --> 00:34:25,140
you may in the DSC553 about trading water. And, uh, we're probably already trading water. We'll

327
00:34:25,140 --> 00:34:33,220
in fact, we are already trading water. You know, United States has been buying water or access to

328
00:34:33,220 --> 00:34:39,060
water rights from British Columbia since, well, probably in the 50s, but certainly in my generation,

329
00:34:39,060 --> 00:34:47,380
certainly in the 60s, uh, United States sponsored huge hydroelectric projects here in, uh, British

330
00:34:47,460 --> 00:34:53,540
Columbia to allow the control and flow of the Columbia river, which flows down into the United

331
00:34:53,540 --> 00:35:00,180
States. And, uh, they have, uh, basically sponsored, uh, some of these projects, uh, for the return

332
00:35:00,180 --> 00:35:06,180
rights of having, uh, Canada not cut off large volumes of water going down into the states for two

333
00:35:06,180 --> 00:35:11,380
reasons. One, the generation of hydroelectric power, which is, uh, is an extremely abundant resource

334
00:35:11,700 --> 00:35:17,700
here in British Columbia, which gets sold at that very, very, very low rates down into the United

335
00:35:17,700 --> 00:35:23,300
States. And, obviously, the continued flow of the Columbia river down into the United States,

336
00:35:23,300 --> 00:35:28,180
so that farmers down south of the border can actually get access to the water for the purposes

337
00:35:28,180 --> 00:35:33,220
of growing. So, uh, water trading, uh, on a global or an international scale,

338
00:35:33,220 --> 00:35:36,900
it's been going on between the United States and Canada for many, many years. And, I'm not sure

339
00:35:37,140 --> 00:35:41,540
if you're aware of that, just like, yeah, uh, this stems from, uh, I can't remember exactly what

340
00:35:41,540 --> 00:35:45,860
the comment was that I may, but I read after that, and before this, before I saw it, I heard this

341
00:35:45,860 --> 00:35:54,660
comment. I read that, um, uh, what was it? It was about email, um, that, you know, the, the, the, the

342
00:35:54,660 --> 00:35:58,980
idea of paying for email, even it was one cent, which, of course, would kind of stop spammers,

343
00:35:58,980 --> 00:36:03,300
but also would raise the bar a little bit on the quality of, uh, of email. You might think a

344
00:36:03,300 --> 00:36:06,580
couple minutes, but, you know, if you're sending it in 100 emails a day, it's a bucket day,

345
00:36:06,980 --> 00:36:11,140
but for a spammer, it's, say, it's much tougher. Um, you know, everyone's like,

346
00:36:11,140 --> 00:36:14,980
up in arms saying, that's impossible. And no one will pay for something that used to be free.

347
00:36:14,980 --> 00:36:19,700
Water is a very good example. It used to be free everywhere. And we buy it in bottles a lot more

348
00:36:19,700 --> 00:36:23,940
than you'd think. And, uh, and there is a lot of, and, and the comment, the next wars are going to

349
00:36:23,940 --> 00:36:31,140
be about water. That's for sure. Brent from Podio Radio sent me an email, uh, perfect subject line,

350
00:36:31,220 --> 00:36:36,100
subject lines really do catch your attention. You look very pretty today, Adam was a subject line.

351
00:36:36,100 --> 00:36:41,380
Of course, I opened that up. Uh, Bo Hall loves you. Some kick ass music for the DSC. Of course,

352
00:36:41,380 --> 00:36:46,740
on the PMN, the song is Hell and Ecstasy. The artist is Bo Hall. You'll love this guy. I've played

353
00:36:46,740 --> 00:36:53,780
them before, I think, living in love or something like that. Yeah, I do take this. It's like country rock.

354
00:36:53,780 --> 00:37:00,260
Bo Hall on the DSC. Hell, ecstasy.

355
00:37:03,750 --> 00:39:59,940
[ Music ]

356
00:39:59,940 --> 00:40:08,200
or we'll wait until we got you from me and have to see.

357
00:40:08,200 --> 00:40:11,280
Paul Hall, hell.

358
00:40:11,280 --> 00:40:16,000
And next to see you find that on the Podsave Music Network links in the show notes

359
00:40:16,000 --> 00:40:17,000
of dailysourcecode.com.

360
00:40:17,000 --> 00:40:20,000
Thanks to PD Love for another fantastic opening to the show.

361
00:40:20,000 --> 00:40:21,040
I'll be back tomorrow.

362
00:40:21,040 --> 00:40:25,380
It's going to be a weird week traveling to New York on Friday, then to North Carolina.

363
00:40:25,380 --> 00:40:32,260
The reason why I'm in North Carolina on Saturday nights of Sunday is we're filming a new

364
00:40:32,260 --> 00:40:37,140
episode of Port City PD and I play a role.

365
00:40:37,140 --> 00:40:41,020
I have a cameo in the next Port City PD, so I can't wait for that.

366
00:40:41,020 --> 00:40:45,580
They needed my clothing sizes, so I guess there will be costumes involved.

367
00:40:45,580 --> 00:40:51,580
I'll be back tomorrow with a very sparkling clean teeth.

368
00:40:51,580 --> 00:40:53,020
Talk to you then, bye-bye.

369
00:40:53,020 --> 00:40:57,100
Another Port Show Podcast, stick it in your ear.
