WEBVTT

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Well, howdy everybody welcome to
this

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It is Tuesday, September 28th,
2004.

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It's Tuesday afternoons, 5...

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an interesting day. On the phone
a lot of people doing a lot of
stuff. I kind of chilled

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out yesterday and Monday and all
I did basically was record a
really long source code. I went

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up to Breda not only for the
stop off of my buddies at the
Moroccan place but also went

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back to a premiere last night of
a musical. Let's dial down the
music a little bit.

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This is a musical done by a
friend of ours, a big musical
production that's called

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Love Me Just a Little Bit More
and it's based on or not really
based on, it's a story that

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uses all of the songs by this
girl band from the 80s from
Holland called The Dolly Dots.

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And I've forgotten how many
songs they had made. Lots of
albums and it was kind of

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like a grease. In the 80s you
had grease which was about the
1950s. So this was pretty

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much 2004, almost 2005 and we're
looking back at the 80s. It was
a high school and

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but it was it was

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funny and it made me feel old on
one hand but also it you know it
made me laugh

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and it made me also proud of
some of the leg well now I guess
if you look at leg

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warmers and big hair and
shoulder pads as the legacy of
the 80s maybe we

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shouldn't be so proud but it was
it was alright so I just kind of
dicked around

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yesterday and today had to do a
bit of business take care of
some stuff make

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sure the empire is running right
and been on the phone this
morning I saw that

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Dave was online and I gave him a
quick instant message and he
said you know

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let's switch audio and so we did
and I've learned by now that
I've got to keep

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the record button handy because
of all of a sudden you know
we're getting into

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some interesting conversation
and we'll say hey you know let's
record this and

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Dave wanted to record it I don't
know why but we did so a new
trade

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secrets born a short one like 36

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The good news is we get the SIP
phone stuff working but it was 3
a.m. where Dave was and

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he was over modulating and I
knew I'd have to walk him
through the mic levels and we

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were talking about something
else.

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But it did work and all it
really took on his end if you'll
remember if you caught

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our trade secrets where we were
trying to get that system
working, the problem was

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Dave just had to reboot his
machine.

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So he rebooted and it worked.

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But we got to work on the
quality.

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I'm sure we can get it working
but the good news is if we can
get the SIP phone

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working I think with the free
X10 Lite version I can
conference three calls in

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together which means we could do
a call-in show because we can
set up a

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virtual phone number, we can set
up a couple, I'll set up one in
New York, in

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California and in the United
Kingdom and then basically you
dial that number

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if it's local to you which
should be you know we should be
able to pretty

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much get local service you know
that should be local to a lot of
people who

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listen to this and it shouldn't
be too bad to call if you're
someone.

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in the middle. And then that'll
be routed through to my SIP
phone. On one hand I'll be
talking

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to Dave and then we can just
conferencing, I guess, two more
lines. And if I can't do

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it with the free version, then
after some testing, after I'm
convinced that this is

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going to work for us, then we'll
do it. We'll buy a pro version
or whatever. There's

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also this thing called the
Asterix PBX, which is a
software-based PBX. You can
route

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calls and stuff all over the
place. It's open source. It's
beautiful. It also works

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on OSX. But I thought it was a
little bit too much overkill for
what we're trying to

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do. But as we progress, and as
this coming Thursday, I think,
we're going to try and

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do a trade secrets together. So
I can't be a soliloquy, I guess,
if it's

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together. Still word of the
week, soliloquy. We're going to
record a trade

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secrets while we're watching the
presidential debate. And is it
just me

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or is something wrong with
Mac.com's email today? Because I
think that,

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all of a sudden, just stop
receiving mail. I forward my
email from curry.com to

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adamcurry.com.

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And nothing's coming in.

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And the Surefire test is I went
into the web browser, into the
webmail, and sent an email

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to myself at www.mc.com from
that address and it hasn't shown
up.

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So I think something's wrong
with Apple's email system, which
bites.

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Where's the announcement?

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Put something on your web page.

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Come on.

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It can't be just my account.

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I'm sure.

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I hope not.

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Maybe it's filled up.

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Is there a way to see if your
account?

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No, it's only 250 messages in
there.

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No, it can't be filled up.

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Anyway, lots of clips and bits
to play for you today.

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Lots of new stuff coming on the
radar.

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Some exciting prospects to talk
about today.

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And actually I wanted to just
kick it off with some tunes
because I haven't really

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had a chance to play anything
today.

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And if you don't like it, skip
it!

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Rock and roll, Hoochie-Coo, Rick
Derringer.

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[ Music ]

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Boy.

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Yeah baby.

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Ended up there.

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All right.

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I keep wondering about what I
want to, you know, what kind of
songs I want to play in

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the source code and I always
want to.

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Um, actually, who was that?

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I got an email about that
because I'd asked, you know, do
you really listen to the song

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or not?

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What is crypt? Crypt says, I
usually always skip the songs.

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By guess that's just my taste in
music. Keep it up. See ya.

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Crypt. So, you know, it's like
that's the beauty of this.

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If you don't like the song, just
skip ahead.

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You know, it's gonna be three or
four minutes later on in the
show.

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Also, I've been, every single
morning I scan the,

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as I go through my new shows
playlist on my iTunes or on my
iPod,

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depending where I am.

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The Blog Digger Media Feeds and
The Feedster MP3 Feeds.

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And there's a lot of stuff that
comes through there.

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There's some really wacky stuff
too.

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And then some music shows up
once in a while.

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Let's see what came in today.

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Some Fleetwood Mac live stuff.

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You know, the odd audio blog
post,

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just that which is just titled
as a number.

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Gosh, it's so sad.

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You know, there's so many really
interesting things

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that just no way to trace the
origin,

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because people don't put any
kind of ID.

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metadata into their files and
you're just like, I wish I could
find where this came from.

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See what was the, there's some
new IT conversations stuff came
in which I haven't heard yet.

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A new memory lane with Halley
suit, looking forward to that.

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Also something good on
ITconversations.com which was
open source in healthcare.

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It's about a 14, 15 minutes
podcast.

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Interesting industry and if
you're in open source definitely
check that show out.

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Okay, let's switch over now to a
good buddy of ours who's been
sending stuff into the show

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and has been helping out with
settings. It's our pal, Dr. Dave
from Las Vegas.

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Dr. Dave, surely quite an audio
professional.

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And he checked in again, sent us
another voicemail. Here's Dr.
Dave.

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Hello Adam, Dr. Dave from Las
Vegas. I'd like to thank you for
broadcasting my previous

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numerous replies and they've all
been positive. It seems as
though you have the ability to

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reach the outermost portions of
the planet, both geographically
and atmospherically.

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Yeah, well, and that's just with
my hair, Dr. Dave. Wait until my
ego comes up.

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An update on my email address.
I've been attacked by spam
people who are using my

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old email address as a return
address, thus yielding

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emails a day most of them

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So, uh, I have changed the email
address.

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Please take note, Dr. Dave-USA
at cox.net.

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Also, Dr. Dave-USA at gmail.com.

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From Las Vegas, it's Dr. Dave
Clear.

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Now, I love that.

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Dr. Dave, from Las Vegas, it's
Dr. Dave Clear.

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All right, Dave, thanks very
much, man.

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And I'm sure that you'll get all
kinds of interesting email now.

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Now that we've played this on
the source code.

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And check in once in a while,
you know.

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Let us know what you're doing,
what you're working on.

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And I like having all kinds of
different voices on the show.

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And I do want to send out props
to Mark Cantor for a second.

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I was going to mention that
during the trade secret show
that Dave and I cut this morning

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because something has been
popping into my head for a while
now.

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From a conversation I had many,
many years ago when I was still
living in the state

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and we had our company think new
ideas.

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And I was hanging out with Mark,
which is actually where I hooked
up with Dave

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Weiner.

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And Mark and I, we fall in and
out of love all the time.

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I think a lot of people do that
with Mark.

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But he did say at one point, he
said, Adam, what we need is we
need someone to introduce

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this stuff, this new stuff that
we're doing that we're creating.

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We need a VJ for the music
videos of the internet.

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And when it comes to podcasting,
I think that I'm fitting into
some role similar to that.

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I'm liking it because people are
sending me links to new shows
and audio bits.

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I think there's so much more
that we can do.

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And Mark said to me today, could
someone put together a podcast
of dinner music?

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So just basically a playlist,
put together a playlist of
dinner music.

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Now granted that's not exactly
what we're doing with podcasting
but wow, if you had a

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mixed list, not just something
that, well yeah, really a mixed
list.

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Make a beautiful mix.

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It could also be one podcast
channel that has different songs
in it.

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But it could be that or it could
be...

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So the other thing that I heard
was I had like a financial news
show, you know, an analyst

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doing a...

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be, maybe that's only a one
minute or a two minute podcast,
but wow, I'd love to have that

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sitting in my queue, you know,
in my playlist queue.

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Now, how do I come up with all
that?

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It doesn't matter because right
along with Dr. Dave, Dr. Dave,
of course, you know, I

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had this visual of Dr. Dave.

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He's one of these guys with
this, you know, the huge gonad
voice and he does all the

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voice overs for the movies.

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Maybe you're like in a world
where men are men and women are
looking scared.

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You know, he just sits at home
in his studio and people dial up
with an ISDN and

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he cuts all these recordings and
he may not even know what he's
really doing

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him for.

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He's just doing it, you know,
and it's a great way to make a
living because

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he's basically podcasting for
money.

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Something else we're going to
talk about today, by the way.

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And I received a nice response
and email from Tony Khan

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from WGBH in Boston.

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Remember, he's the one that sent
me the 1-800 called dad.

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a sound clip from the morning
stories and they're putting
together a podcast feed. So

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he sent me a mail he said,

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which is great. And he also sent
me another morning stories which
relates to Dr. Dave and also

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the how politics work in
America. I want you to listen to
Fumfer Klackett for Senator.

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Bill, Bill, you all warmed up in
there, Bill?

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Yeah, yeah, yeah, what are we
doing today, Larry?

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It's a last minute commercial
for the Fumfer Klackett for
Senator. You got this right
there.

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Ah, yeah, yeah, yeah, right
here.

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Okay, good. Let's do it. Hey,
rollin' on Fumfer Klackett for
Senate. Take one, make it, sing,
baby.

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Fumfer Klackett, you know where
he stands.

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Yeah, actually, I don't. But
where does he stand, Larry?

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Uh, what difference is it?

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Well, there's a long list of
issues here. Larry, am I
supposed to sound

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former or against him?

15:28.000 --> 15:30.000
Uh, well, take one later.

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Oh, okay.

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Fumfer Klackett, you know where
he stands on taxes, abortion,
the economy, condoms in the
school.

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All right. Okay, now sound.

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for them. Okay.

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Fumferklacket. You know where he
stands. On taxes. Abortion. The
economy. Condoms in

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school. Beautiful. Okay now for
the finish just read his name.
What? Just Fumferklacket?

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Yeah. Fumferklacket. Oh what's
gonna be on the screen?

16:01.500 --> 16:08.500
Well, it's early in the morning.
A bird, a duck, a bus, a bus.
His wife and dog are

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in the background. He's got a
three-piece suit and a briefcase
and he's taken out.

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That's beautiful Larry. So say
his name. Fumferklacket.

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Uh, eat something Bill. Try
saying his name like it's the
answer to a question.

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You mean like what rhymes with
the grimble gracket
Fumferklacket?

16:26.500 --> 16:28.500
The only without the question.
Try and...

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Who's the guy with the dbdis?
Fumferklacket.

16:34.500 --> 16:38.500
Who got indicted for tax evasion
last year? Fumferklacket.

16:38.500 --> 16:39.500
Great. What for?

16:39.500 --> 16:43.500
Who's probably not gonna pay his
campaign bills? Fumferklacket.

16:43.500 --> 16:44.500
You...

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Oh, uh, say, listen Larry?

16:47.000 --> 16:48.000
Yeah.

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He is gonna pay, isn't he?

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Oh.

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Fumferklagget.

16:51.000 --> 16:52.000
Sure.

16:52.000 --> 16:54.000
Don't see me in the election.

16:54.000 --> 16:56.000
You later!

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Larry?

16:58.000 --> 16:59.000
Larry?

16:59.000 --> 17:00.000
Larry!

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Fumferklagget.

17:01.000 --> 17:02.000
Fumferklagget for Senator.

17:02.000 --> 17:03.000
So, uh, some stuff to think
about there, huh?

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Isn't it interesting how the
message changes with the tone of
voice and with the music,

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thanks to WGBH, soon to have
their own podcasting feed of
these morning stories up, I'm
sure.

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And I can't wait because I love
them.

17:20.000 --> 17:24.000
This is great on my walk during
the day.

17:24.000 --> 17:26.000
I don't really have a commute
these days.

17:26.000 --> 17:28.000
Once a week I go up to
Amsterdam, going up tomorrow, by
the way.

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So I get to catch up on stuff.

17:30.000 --> 17:33.000
But I love having that stuck in
my playlist.

17:33.000 --> 17:35.000
Okay, let's see.

17:35.000 --> 17:37.000
Right.

17:37.000 --> 17:46.000
Here's something that I heard
Dave cut a coffee note about an
interview that he did with...

17:46.500 --> 17:53.500
with Yahoo or about Yahoo, about
Yahoo's new RSS service.

17:53.500 --> 17:58.500
And he says in the beginning of
this blog post, and I have it
queued up to something,
honestly,

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I can't quite remember what I
have it queued up to.

18:01.500 --> 18:03.500
And we'll find out in a second.

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But in the beginning of this
blog post, or even on his web
blog,

18:06.500 --> 18:09.500
linking to the podcast, Dave
said, you know,

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I just did an interview with
Yahoo, and I thought, you know,

18:12.500 --> 18:15.500
I really want to get my thoughts
out there about what I was
saying.

18:15.500 --> 18:18.500
And I encourage you to listen to
it because there's some
important stuff

18:18.500 --> 18:20.500
as it pertains even to
podcasting.

18:20.500 --> 18:24.500
You know, they're going to come
trying to leech off of this
stuff as well.

18:24.500 --> 18:28.500
And he said, you know, I want to
get my thoughts out there.

18:28.500 --> 18:31.500
And what he really should have
done is he should have recorded
the interview

18:31.500 --> 18:34.500
while the interviewer was
interviewing.

18:34.500 --> 18:36.500
I want to talk about that for a
second.

18:36.500 --> 18:39.500
But first let's just see what I
had queued up here from Dave
Weiner's

18:39.500 --> 18:42.500
coffee notes for the 27.

18:42.500 --> 18:44.500
This icon on your site.

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Do they know who I am? I mean...

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Why would I want to do that?

18:50.000 --> 18:53.000
I mean, why would I want to tell
my readers that...

18:54.000 --> 18:58.000
They should favor this one
aggregator over all the other
aggregators.

18:58.000 --> 19:03.000
Why would I do that before I
would put an icon on my site
that sent them to Net Newswire

19:03.000 --> 19:12.000
or to even to, I would rather
send them to Ampheddesk or, you
know, or, you know, or

19:12.000 --> 19:13.000
Feedster or.

19:13.000 --> 19:16.000
So, I'm not quite sure why I
queued that up.

19:16.000 --> 19:20.000
That doesn't really make sense
in the whole story, but that's
kind of, that did

19:20.000 --> 19:36.000
give you an impression of what,
you know, the tone of voice that
Dave was using and he recorded
that at night and listen to that
because you'll like it and what
he's talking about and it's good
to understand what Yahoo was
doing and actually how
opportunistic they're being
right now and the stuff that
we've been building.

19:36.000 --> 19:40.000
But I wanted to touch back on
what Dave said at the beginning
of his podcast.

19:40.000 --> 19:44.000
He says, you know, I should have
recorded that interview and I
think I've said this before.

19:44.000 --> 19:48.000
I don't know if I wrote it on my
web blog or if it wasn't in a
source code.

19:48.000 --> 19:53.000
I mean, this stuff is like, you
know, life and source code and
trade secrets, all kinds of
runs.

19:53.000 --> 19:54.000
It runs together.

19:54.000 --> 19:55.000
I don't know what who else.

19:55.500 --> 20:02.500
to what anymore. But I've done
this successfully and I
encourage anybody who's
listening to

20:02.500 --> 20:09.500
this show who is interviewed by
the media and most likely that
will happen by a telephone.

20:09.500 --> 20:13.500
And I know that there are many
of you who have been interviewed
or are being interviewed

20:13.500 --> 20:17.500
and I know how disappointed you
probably have been certainly
after the first interview

20:17.500 --> 20:21.500
that you do, what really shows
up in print. And I get
interviewed all the time, me and

20:21.500 --> 20:25.500
my wife and I are well known in
the Netherlands, very well
known.

20:25.500 --> 20:33.500
So for some reason we're medium
magnets here, go figure. But
I've learned that if you say

20:33.500 --> 20:37.500
to a journalist who wants to
interview you, usually for print
publication, because these

20:37.500 --> 20:42.500
are quote the most serious,
right, that if you say, okay,
you know, that's fine, but

20:42.500 --> 20:46.500
I also want to record the
interview and I want to reserve
the right to put that

20:46.500 --> 20:53.500
raw data out there on the
internet. And they can't really
object because nine times

20:53.500 --> 20:56.500
out of 10, the interviewer will
be recording the conversation.

20:57.000 --> 21:01.000
conversation, even when they do
a phone interview, they'll
record the conversation.

21:01.000 --> 21:04.000
So if they have the right to do
that, so should you.

21:04.000 --> 21:08.000
And you know what, they're so
bold over by the question that
they're like, well, okay.

21:08.000 --> 21:12.000
They say, but I want to have the
right to put that source code on
the internet.

21:12.000 --> 21:16.000
And no one has rejected me so
far, and I also have never put
the source code of the

21:16.000 --> 21:20.000
interview on the internet
because I haven't, there was no
need to.

21:20.000 --> 21:24.000
But boy, do they really drill
down on their facts and do their
checking.

21:24.000 --> 21:29.000
And right now, if you don't have
a recording device, get to
Skype.

21:29.000 --> 21:33.000
You call the interview, you call
him or her.

21:33.000 --> 21:36.000
Record it with wiretap or
whatever and just keep it there.

21:36.000 --> 21:37.000
Just keep it safe.

21:37.000 --> 21:39.000
If you don't like the interview.

21:40.500 --> 21:41.500
This guy's full of shit.

21:41.500 --> 21:42.500
And this is exactly what I said.

21:42.500 --> 21:43.500
This was his question.

21:43.500 --> 21:45.500
This is the context.

21:45.500 --> 21:47.500
And you can check out the source
code right here.

21:47.500 --> 21:51.500
So that's something that can
work very successfully.

21:51.500 --> 21:53.500
And I suggest you give it a try.

21:53.500 --> 21:58.500
And in fact, maybe someone will
set up

21:58.500 --> 22:01.500
a podcast feed of interviews
that way.

22:01.500 --> 22:02.500
Who knows?

22:02.500 --> 22:03.500
Who knows what will happen?

22:03.500 --> 22:06.500
If I were a journalist and I was
getting paid for it,

22:06.500 --> 22:10.500
I think I would want to have my
source codes made available

22:10.500 --> 22:12.500
so that people could fact check
me.

22:12.500 --> 22:13.500
Geez, what a great idea.

22:13.500 --> 22:14.500
You write something in a
magazine.

22:14.500 --> 22:16.500
We can't fact check you with
links or anything.

22:16.500 --> 22:18.500
But if you've interviewed
somebody,

22:18.500 --> 22:20.500
put up the sound file of the
interview that you did

22:20.500 --> 22:22.500
so we can make our own
decisions.

22:22.500 --> 22:23.500
I guarantee you, I'm going to
certainly

22:25.500 --> 22:27.500
that source code to go to that
source file.

22:28.500 --> 22:30.500
Okay, we have, okay, all right,

22:30.500 --> 22:32.500
let's talk about money for a
second.

22:33.500 --> 22:36.500
Because I heard, I remember we
talked yesterday

22:36.500 --> 22:38.500
about Dave Slusher who was
wondering

22:38.500 --> 22:40.500
should he take ads for his
weblog.

22:40.500 --> 22:43.500
And I see where all this is
going is,

22:43.500 --> 22:44.500
it's totally like weblogs.

22:44.500 --> 22:45.500
There's really no difference.

22:45.500 --> 22:48.500
We're using the same protocols
to distribute it

22:48.500 --> 22:49.500
and to aggregate it.

22:49.500 --> 22:51.500
And so that's all webloggy.

22:51.500 --> 22:53.500
And it's total freedom of
speech.

22:53.500 --> 22:54.500
You can do whatever you want.

22:55.500 --> 22:56.500
Do it whenever you want.

22:57.500 --> 23:00.500
It's a little different to
create the content

23:00.500 --> 23:02.500
than just using a web browser or
a text editor

23:02.500 --> 23:05.500
or a blogging client, just
writing words

23:05.500 --> 23:08.500
and sticking in the occasional
image source

23:08.500 --> 23:09.500
or something to a link.

23:11.500 --> 23:13.500
You have to figure out how to
record something.

23:13.500 --> 23:14.500
You have to wanna record it.

23:14.500 --> 23:15.500
So it's not for everyone.

23:15.500 --> 23:17.500
Just like weblogging is not for
everyone.

23:17.500 --> 23:19.500
But there is a difference in the
way

23:19.500 --> 23:24.500
you experience a podcast versus
a weblog.

23:24.500 --> 23:26.500
For a weblog, first of all you
have to...

23:27.000 --> 23:32.000
to be in front of a computer.
And I know you can be on a
pocket PC and whatever, but
you're

23:32.000 --> 23:35.000
making a concerted effort to
read something. When you're
reading something, you pretty
much

23:35.000 --> 23:42.000
have to focus on that, which is
why banner ads are so
irritating. And I think that
your

23:42.000 --> 23:46.000
mind wraps around that. I don't
see banners anymore. I just
don't see them. My mind

23:48.000 --> 23:53.000
a banner dimension size blob.
I'm not just not going to look
at that. That's why I think

23:53.000 --> 23:57.000
the other day when Dave and I
were looking for the obvious
login to that registration

23:57.000 --> 24:05.000
site for the Free World Dialup,
the login button was a big
oblong purple blob. It looked

24:05.000 --> 24:08.000
like a banner. I think Dave's
mind parsed that out. Mine does.

24:08.000 --> 24:12.000
We've done that experiment
recently. I think it's been
going around the net a couple

24:12.000 --> 24:17.000
times where it's a total
dyslexic paragraph, but the
first and the last letter are

24:17.000 --> 24:20.000
in the correct spot as the
correct letter and you can read
it anyway even though

24:20.000 --> 24:26.000
it's all garbled. That's because
of pattern recognition. So you
know that was

24:26.000 --> 24:31.000
so far with the business model
for web pages and web blogs and
click-throughs

24:31.000 --> 24:36.000
and all that. You have to sit in
front of the computer. You have
to make that effort.

24:36.000 --> 24:42.000
Maybe you're at work so it's on
someone else's time but still
it's

24:43.500 --> 24:45.500
You're relaxing.

24:45.500 --> 24:48.500
You're in the obvious place
where you can do only one of
three things.

24:48.500 --> 24:49.500
You're in the car.

24:49.500 --> 24:50.500
You can do nothing.

24:50.500 --> 24:52.500
You can listen to the radio or
you can talk on the telephone.

24:52.500 --> 24:55.500
Or of course you could talk to
someone else who's with you in
the car.

24:57.000 --> 25:01.000
You usually turn to radio may be
interrupted by the occasional

25:03.000 --> 25:08.000
And that's the space, oops, use
the space word, but it is
literally the space that we're

25:08.000 --> 25:09.000
coming into.

25:09.000 --> 25:10.000
And your commute may be
different.

25:10.000 --> 25:12.000
It may be with a different type
of vehicle.

25:12.000 --> 25:13.000
You may not commute.

25:13.000 --> 25:15.000
You may just take a daily walk.

25:15.000 --> 25:19.000
Certainly there's a point in
your day where you normally
listen to radio, you're going

25:19.000 --> 25:22.000
to flip on your podcast and
you're going to get the stuff
that you want and it's

25:22.000 --> 25:24.000
going to be in the order that
you want.

25:24.000 --> 25:26.000
And it doesn't take a concerted
effort.

25:26.000 --> 25:29.000
In fact, you're in a very
relaxed mode.

25:30.000 --> 25:36.000
My belief is that traditional
commercials will happen.

25:36.000 --> 25:42.000
I think that right now I have
about 1500 subscribers to the
daily source code.

25:42.000 --> 25:43.000
That's not a big number.

25:43.000 --> 25:49.000
And if I went to Johnson and
Johnson and said, hey, I'm going
to sell your floor wax, these

25:49.000 --> 25:54.000
1500 people, they're going to
say, very interesting, Adam,
hey, by the way, can I have your
autograph?

25:54.000 --> 25:56.000
My mom used to love watching on
MTV.

25:56.000 --> 25:58.000
So that's not going to fly.

25:59.000 --> 26:03.000
Let me just take a very simple
example here.

26:03.000 --> 26:04.000
If I went to a conference.

26:04.500 --> 26:09.500
organizer and I said, you know,
you're making a conference and
you charge people six, not

26:09.500 --> 26:13.500
that I'm supporting conferences,
etc., but just as an example.

26:13.500 --> 26:15.500
I like the BloggerCon model
myself.

26:15.500 --> 26:23.500
But you're going to charge
people three or $400 a pop to
get into this conference and

26:23.500 --> 26:29.500
you know, I think you should
advertise because I have 1500
people of which many are in

26:29.500 --> 26:30.500
the tech industry.

26:30.500 --> 26:32.500
Many will be in the neighborhood
of your conference.

26:32.500 --> 26:35.500
Many will be interested in your
conference and we know that they
have

26:35.500 --> 26:39.500
money because they have an iPod
or something like it and a
computer and

26:39.500 --> 26:42.500
some type of broadband
connection or access to one.

26:42.500 --> 26:48.500
This is a desirable demographic
and I want you to pay me, I
don't know, $5 a week

26:48.500 --> 26:50.500
or $500 a week.

26:50.500 --> 26:53.500
Let's say it's $500 a week and I
can convince two people or three
people

26:53.500 --> 26:58.500
a day to go to this conference
because of this paid
advertisement.

26:58.500 --> 27:00.500
That's worth it.

27:00.500 --> 27:01.500
They just made money.

27:01.500 --> 27:04.500
So it's the niche narrow
casting.

27:04.500 --> 27:05.500
Now, of course, everyone's...

27:06.000 --> 27:08.000
Croning saying, oh commercial
commercial

27:09.000 --> 27:15.000
Advertisement, we'll just skip
past it. Yeah, if it's fucking
boring you will this is
something that Dave has been
saying for a long time

27:15.000 --> 27:17.000
Excuse me

27:18.000 --> 27:21.000
Dave has been saying for a long
time, make the commercials.

27:21.000 --> 27:22.000
Interesting.

27:22.000 --> 27:23.000
Make it more interesting.

27:23.000 --> 27:24.000
We'll listen to them.

27:24.000 --> 27:25.000
We'll buy products.

27:25.000 --> 27:26.000
Of course we will.

27:26.000 --> 27:27.000
Just make it more interesting.

27:27.000 --> 27:31.000
We're so used to this, you know,
the way you have to spit stuff
on the screen and

27:31.000 --> 27:32.000
big letters and yell, you know.

27:37.500 --> 27:42.500
That's the old way of doing
things and it's just not that
valuable anymore.

27:42.500 --> 27:49.500
It's decreasing in value, I
believe, unless you're in a
commoditized product.

27:49.500 --> 27:54.500
The scrappy thing is that we're
using this commoditized way of
selling things to elect

27:54.500 --> 27:58.500
a president, but that's a
different conversation and
discussion altogether.

27:58.500 --> 28:03.500
So how do you make these
commercials better?

28:03.500 --> 28:04.500
More interesting.

28:04.500 --> 28:05.500
I'm not sure.

28:05.500 --> 28:08.500
I think what's very important is
you have to know that you're
being advertised to or

28:08.500 --> 28:11.500
being marketed to.

28:11.500 --> 28:14.500
And I always liked the way
Howard Stern used to do the
Snapple commercials.

28:14.500 --> 28:19.500
He made it interesting by
bringing in naked women and
doing stupid games.

28:19.500 --> 28:24.500
Whether you like that or not,
that was a part of his show and
his audience like that.

28:24.500 --> 28:27.500
And so then he'd say, I think
Snapple's the best drink in the
world.

28:27.500 --> 28:29.500
And he probably did.

28:29.500 --> 28:31.500
He might not have, but then he
probably would have said, it's
not the best drink,

28:31.500 --> 28:34.500
but look, we got great chicks so
buy this.

28:35.500 --> 28:37.500
And then he basically made a
deal with the listeners all the
time.

28:37.500 --> 28:38.500
He would say, go and buy.

28:39.000 --> 28:43.000
buy our sponsors' products,
please, keep the show on the
air.

28:43.000 --> 28:48.000
So he's very honest about it,
and that honesty I think will
carry over and will work in this
way.

28:48.000 --> 28:55.000
So as an example, how it could
work, I don't think this is
particularly a new and
interesting commercial,

28:55.000 --> 29:01.000
but it's funny. It's funny
because I know that Doug Kay,
who sent it to me, who said,

29:01.000 --> 29:06.000
the devil made me do it. I know
that he meant it in jest. The
echo chamber you're about to
hear,

29:06.000 --> 29:12.000
it's funny. Are we advertising a
speedway or a conference here?
There's an actual advertiser

29:12.000 --> 29:16.000
in this that I'm about to play
for you. I'm not getting paid
for this, but it could happen.

29:16.000 --> 29:19.000
Doug, who, in association with
Lachanome.com, presents NomeDex
4.

29:25.500 --> 29:29.500
This year will be Steve Wozniak,
Woz, Robert Scoble, Chris
Tabono, Jim Loderback, Dan

29:29.500 --> 29:32.500
and Steve Gilmore will be
streaming the audio all

29:36.000 --> 29:39.000
Gilmore gang and for those who
can't be there or listen to the
live broadcast IT

29:39.000 --> 29:42.000
conversations will podcast all
of the sessions beginning next
week so have your

29:42.000 --> 29:45.000
iPods

29:45.000 --> 29:50.000
Head for www.itconversations.com
and look for links to NomeDex4.
And thanks for listening.

29:50.000 --> 29:53.000
The IT Conversations coverage of
NomeDex4 is sponsored by Yahoo!

29:53.000 --> 29:56.000
A limelight, networks,
magnitude, music, and decision
cast.

29:56.000 --> 29:59.000
Be there, be there, be there,
Sunday, Sunday, Sunday. That's
great.

29:59.000 --> 30:02.000
You know, and that was a
commercial. It didn't suck. You
didn't skip past it.

30:02.000 --> 30:05.000
I know you didn't. You wanted to
hear it. It'll be only
interesting one time.

30:05.000 --> 30:08.000
You're not going to listen to
the next commercial sounds just
like that,

30:08.000 --> 30:12.000
but you were marketed to. You
heard that Yahoo! was sponsoring
the Geek Fest.

30:12.000 --> 30:14.000
And the great thing about this,
if you didn't hear it,

30:16.000 --> 30:19.000
rewind and you got it. So,

30:22.000 --> 30:27.000
watch out. I think there's
something here. And again, and I
know that people picked up on
it.

30:27.000 --> 30:33.000
NAB, they're going to show up
pretty soon. They're going to
have some stuff to say. I know
it.

30:33.000 --> 30:38.000
Okay, let's play something from
the blog digger media feed. This
is just so weird.

30:38.000 --> 30:43.000
I don't know what it is or where
it came from, but, you know, and
I think if I was listening to
it,

30:43.000 --> 30:47.000
I might even skip over it. So,
I'll tell you how long it is.

30:46.500 --> 30:53.500
is in case you want to. Three
minutes and thirty seconds. It
came in as only called Track 17,

30:53.500 --> 30:56.500
which is of course totally
useless so I don't know where it
came from. It sounds like part
of

30:56.500 --> 31:02.500
it might be from a movie, maybe
it is a movie. I've titled it,
you know, Just Not Enough
Cowbell.

31:03.500 --> 31:07.500
And it sounds like Christopher
Walken's in some of it. But
listen to it and you know,

31:07.500 --> 31:10.500
it's just something different,
something you won't hear
anywhere else but on the source
code.

31:10.500 --> 31:15.500
Don't fear the reap, take one,
roll. Alright, one, two, three,
four.

31:31.500 --> 31:33.500
Bruce, could you come in here
for a second please?

31:33.500 --> 31:35.500
Guys, what's the deal?

31:35.500 --> 31:37.500
Are you sure that was sounding
okay?

31:37.500 --> 31:39.500
I'll be honest, fellas, it was
sounding great, but...

31:40.500 --> 31:42.500
I could have used a little more
cowbell.

31:44.500 --> 31:48.500
Oh, it just hit me. This is
Saturday Night Live. That's what
it's for.

31:58.500 --> 32:05.500
I got to have more Cabra!

32:14.500 --> 32:15.500
I got to have more...

32:16.500 --> 32:18.500
I could've used a little more
cowbell.

32:20.500 --> 32:22.500
You're gonna want that cowbell!

32:23.750 --> 33:01.250
[ Music ]

33:09.000 --> 33:11.000
Coward!

33:17.000 --> 33:19.000
Guess what?

33:19.000 --> 33:21.000
I got a fever!

33:21.000 --> 33:24.000
And the only prescription is
more cowards!

33:27.000 --> 33:29.000
I gotta have more cowards!

33:31.250 --> 33:55.500
[ Music ]

33:55.500 --> 34:02.500
The last time I checked we have
a whole lot of songs that
feature the Kalvass.

34:04.500 --> 34:16.500
I guess I'm locked out.

34:24.000 --> 34:26.000
Yes, what?

34:26.000 --> 34:28.000
I can't believe it!

34:28.000 --> 34:31.000
And the only question is what's
happening?

34:36.000 --> 34:42.000
So I guess that was a Saturday
Night Live skit about the
importance of cowbell and rock
and roll.

34:42.000 --> 34:47.000
And it just hit me while I was
listening to that and I didn't
have the headphones on before.

34:47.000 --> 34:51.000
And now I'm like, oh yeah, okay,
it sounds like Saturday Night
Live.

34:51.000 --> 34:57.000
So interesting how I haven't
seen the skit but I can only
imagine how fucked up
Christopher Walken would look
doing that.

34:57.000 --> 35:03.000
He's probably some asshole
record producer or some role
that he would just fit perfectly
so good at that.

35:03.000 --> 35:10.000
See, while that was playing I
was thinking of something else
which I can't come up with right
now.

35:10.000 --> 35:13.000
Okay, then I'm going to play two
more bits for you.

35:13.000 --> 35:22.000
This first one is from a new
podcast called Northwestern
Noise.

35:22.000 --> 35:25.000
And Northwestern Noise...

35:25.500 --> 35:30.500
has, well, it's
self-explanatory, but it's brand
new and if you live in the
northwestern region,

35:30.500 --> 35:34.500
which I've learned is Seattle
and Oregon, then this might be
of interest for you because

35:34.500 --> 35:39.500
there's some good local news for
the northwestern region.

35:42.000 --> 35:50.000
If anybody out there isn't
familiar with the Northwest, I'm
sorry, I plead ignorance.

35:50.000 --> 35:57.000
Miacopa, the Northwest, is in
the United States of America,
encompassing the states of
Oregon

35:57.000 --> 35:59.000
and Washington.

35:59.000 --> 36:03.000
I primarily have the called
Oregon home.

36:03.000 --> 36:08.000
My these past 23 years, I had a
quick stint in Miami.

36:08.000 --> 36:13.000
I have some interesting stories
to tell you from Miami to bring
up.

36:13.000 --> 36:17.000
And I also have a musician, an
artist that I won't play.

36:17.000 --> 36:20.000
Hold on a second, where's the
news part? I thought I had to
cut out.

36:20.000 --> 36:24.000
That's not what I wanted you to
hear. Hold on.

36:24.000 --> 36:26.000
Who hasn't?

36:26.000 --> 36:28.000
I played some short excerpts.

36:28.000 --> 36:30.000
I'll cut out.

36:30.000 --> 36:36.000
Talk real quick about if you
have a blog, this is so
horrible.

36:36.000 --> 36:38.000
This is made by Hugo.

36:38.000 --> 36:40.000
He can do anything.

36:40.000 --> 36:42.000
And they do Beaverton.

36:43.500 --> 36:49.500
Any programs these pot well I
feel I feel shitty now because
wait maybe it's

36:50.500 --> 36:51.500
Maybe it's after this

36:51.500 --> 36:59.500
No, we have that bit. What
happened to his northwest news
yet to be born. Okay. Here we
go. Here we go. Here we go

36:59.500 --> 37:01.500
Here we go still in womb

37:03.500 --> 37:07.500
Let me just rewind a little bit
more because this is here's
going into some news specific

37:09.000 --> 37:13.000
I got messed up. Hey, I'm doing
this without a producer. I'm not
used to that.

37:13.000 --> 37:15.000
You've never been there and
you've never visited.

37:15.000 --> 37:17.000
Okay, he's going to talk about
him out, same hell.

37:18.000 --> 37:23.000
Okay, here we go with
Northwestern noise and the news.

37:23.000 --> 37:33.000
1364 feet. That's amazing. Wiped
out everything. All life for, I
don't know, a large radius.

37:33.000 --> 37:39.000
And if you've never been there
and you've never visited Mount
St. Helens, it's in Washington.

37:39.000 --> 37:46.000
I forgot to mention that, sorry.
If you haven't visited it, you
should, but stay away right now
because of these minor
eruptions.

37:46.000 --> 37:53.000
But at the time, which is
interesting, was I wasn't even
born yet. I was still in womb,
yet to be born.

37:53.000 --> 38:07.000
But I was, so I didn't get to
see massive explosion and I
guess I was unfortunate enough
to miss the ash that covered the
region like snow.

38:07.000 --> 38:13.000
Numerous people died because of
the event.

38:13.000 --> 38:19.000
So it was very cataclysmic.

38:19.500 --> 38:21.500
So it's still six in the mind of
everybody here in the Northwest.

38:21.500 --> 38:22.500
We all remember it if we were
alive.

38:23.500 --> 38:26.500
And so enough with the Mount St.
Helens.

38:26.500 --> 38:27.500
Let's hope it doesn't explode.

38:28.500 --> 38:29.500
Okay.

38:29.500 --> 38:31.500
Well, that's a good thought for
the day.

38:31.500 --> 38:32.500
Let's definitely hope it doesn't
explode.

38:33.500 --> 38:37.500
But, uh, so I missed it up there
on the queue, but he really went
into the whole

38:37.500 --> 38:40.500
story about Mount St. Helens and
give some background on it.

38:40.500 --> 38:43.500
And I wouldn't have known this,
you know, and so that apparently
there's

38:43.500 --> 38:46.500
been some minor earthquakes that
have been registered and they're
a little

38:46.500 --> 38:51.500
bit worried about a repeat of
what happened 25 years ago,
which I do remember

38:51.500 --> 38:54.500
because I was, I was 15.

38:55.500 --> 39:00.500
So I do remember I was doing a
lot of other things when I was
15, but was it

39:00.500 --> 39:00.500
cataclysmic?

39:00.500 --> 39:01.500
I can't really remember.

39:01.500 --> 39:06.500
I can't really remember if it
was cataclysmic or how bad it
was.

39:06.500 --> 39:09.500
It just, it's, it's even too far
back for me.

39:09.500 --> 39:13.500
I'm sure some, you know, if
someone witnessed that and
remembers that, you

39:13.500 --> 39:18.500
know, record that, record that
in a, in an mp3 file and point
it to me or email it to

39:18.500 --> 39:20.500
me, don't email it, mac.com
still isn't working.

39:21.000 --> 39:28.000
but you know I'll find it
somehow I'll aggregate it I hope
and I wanted to leave

39:28.000 --> 39:32.000
you with one last bid here for
today what are we we're 40
minutes into it

39:32.000 --> 39:36.000
digging this I still haven't
taken my walk around and let's
take a couple of

39:36.000 --> 39:40.000
podcasts this is the new tech
aura show tech aura.com and with
little shout out

39:40.000 --> 39:44.000
to me and played a song for me
some good hillbilly shit-kicking
music but

39:44.000 --> 39:48.000
I'm gonna let him set it up
first Dave and Adam since we
were talking about

39:48.000 --> 39:53.000
also the fact that I've been
working this you know solidify
this system for

39:53.000 --> 39:57.000
himself yeah my head put out
another trade secrets put out
another source quote

39:57.000 --> 40:04.000
over the weekend and just it's
just a kind of a funny little
note Adam I have

40:04.000 --> 40:08.000
one question for you how in the
live in hell can you smoke as
many bowls as

40:08.000 --> 40:12.000
you do during a show especially
for as long as you're up every
day I mean I

40:12.000 --> 40:15.000
would be going comatose maybe
that's what's happening in the
middle that you

40:15.000 --> 40:21.000
go comatose. Oh dude dude dude I
am comatose. Didn't you hear me
cue up that last

40:21.000 --> 40:24.000
bid? I am comatose.

40:22.500 --> 40:27.500
those hours but it's so funny if
you listen really really close
when Dave

40:27.500 --> 40:33.500
like in a trade secret when Dave
is going off on his little
diatrous sorry

40:33.500 --> 40:38.500
Dave you you do like to talk
when he gets going and Adam's
sitting there

40:38.500 --> 40:42.500
listening and you can hear the
you know the lighter going off
in the background

40:42.500 --> 40:47.500
I just think that's absolutely
hilarious but so on my first
music segue I've

40:47.500 --> 40:54.500
got a little dedication actually
this is this is a great band
love them to death

40:54.500 --> 40:59.500
and I think this one is going
out to Adam Curry this this
one's for you dude

41:03.750 --> 43:16.250
[ Music ]

43:24.000 --> 43:31.000
Hellcat's doing I like whiskey.
Actually that was a demo song so
the quality was a demo tape so
the quality of that wasn't that
great

43:31.000 --> 43:38.000
But awesome dude. Thank you very
much for that and isn't it
beautiful the way, you know, you
can make a recording of

43:38.000 --> 43:44.000
An mp3 and you just crank up the
volume and it comes into my mp3
player and it's the same quality

43:45.000 --> 43:51.000
Fantastic, even though that was
a demo clearly. It was awesome.
Thank you. I appreciate that
what a beautiful gift to receive

43:51.000 --> 43:55.000
And I just wanted to mention a
couple things briefly about the
iPod or developers list

43:55.000 --> 44:00.000
We still got some great momentum
going with developers and users
all over the place

44:00.000 --> 44:06.000
There are a couple of off-list
conversations, which is all good
and I threw a question out
there. I said look

44:06.000 --> 44:14.000
Where are we at with Windows and
I got an answer back and
probably more but as I've
mentioned my email is just not
working

44:14.000 --> 44:21.000
Apparently so I don't know if
more has come back but there are
two Windows clients that really
seem to have the installation
and

44:21.000 --> 44:24.000
The

44:25.500 --> 44:31.500
I'm going to start making some
decisions on what we're going to
promote here because I

44:31.500 --> 44:34.500
want to put on the homepage for
iPodder.org.

44:34.500 --> 44:40.500
I basically want to have
download and I want to have Mac
which will more than likely be

44:40.500 --> 44:42.500
iPod or X.

44:42.500 --> 44:48.500
Underneath that I want to put
Windows with iTunes, Windows
with media player and I want

44:48.500 --> 44:54.500
to have one for each and then
for other systems Linux, Pocket
PC I think we have

44:54.500 --> 45:00.500
and then I'll have links to
other clients because I think
there's a market here you

45:00.500 --> 45:05.500
know and I don't want anyone to
be disappointed.

45:05.500 --> 45:08.500
I know a lot of people have
given up the development of
their scripts and saying

45:08.500 --> 45:11.500
I know so I've put up my last
changes I'm switching to this.

45:13.500 --> 45:23.500
But I know that there's one or
two projects out there that
probably haven't gotten the
attention they deserve just
because I'm confused at this
point about how much is going on
and how many different projects
there are.

45:23.500 --> 45:29.500
And please just, you know, keep
hammering me if I haven't put a
link to your, your download page
or whatever.

45:29.500 --> 45:32.500
And I've put a couple more up
today.

45:32.500 --> 45:42.500
But there's a market here.
There's a definite, definite
market for developing iPod or
functionality because it's, you
know, you're talking about the
organization and how stuff runs.

45:42.500 --> 45:53.500
And when it runs and file
management, and you're going to
have users that in the exact
same way as we did this
together, they're going to want
to talk with you and have you
create something better.

45:53.500 --> 45:56.500
And they're going to pay for it.
They will. You know, it does
work.

45:56.500 --> 45:59.500
I pay for software all the time,
not the only one. Clearly.

45:59.500 --> 46:08.500
There are companies and small,
you know, just developers by
themselves who take PayPal
payments for software they're
making.

46:08.500 --> 46:14.500
And there is a, there's totally
a market for that. And I'll
support, you know, anything.
Just let me know what you do.

46:15.000 --> 46:20.000
doing and I'll point to it and
let's make something out of this
industry.

46:20.000 --> 46:27.000
Same goes for, and no one has
shown up for this yet except for
the Audio Hijack Pro guys,

46:27.000 --> 46:28.000
for how we're doing this.

46:28.000 --> 46:30.000
I'm using five different
applications.

46:30.000 --> 46:33.000
I think there's an opportunity
there and it's going to be big.

46:33.000 --> 46:35.000
This is really going to be big.

46:35.000 --> 46:39.000
So looking forward to getting
that information out there so we
can get more of our Windows

46:43.500 --> 46:49.500
proud and I'm going to leave it
at that for today with the
source codes for Tuesday,
September

46:49.500 --> 46:54.500
28th.

46:54.500 --> 46:58.500
As always if you want to respond
drop me an email, hopefully it
will get here eventually

46:58.500 --> 47:04.500
at adamantcurry.com or you can
check out my weblog we've become
a there.

47:04.500 --> 47:10.500
The URL is live.curry.com.

47:10.500 --> 47:14.500
All the archives and the latest
shows can be found at
dailysourcecode.com

47:18.000 --> 47:22.000
podcast enabled for the iPodder.
It's dailysourcecode.com

47:22.000 --> 47:26.000
slash rss.xml. Hey, I'll talk to
you tomorrow, everybody. Take
care. Bye.
