WEBVTT

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Now, here's a new term for you,
pod casting. At the moment it's
something enjoyed by a

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small but rapidly growing group
of internet enthusiasts and it
could change the way that

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we all experience radio. It
works something like this.
Anyone anywhere, amateurs we're

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talking about can record a radio
program and then post it on the
internet from where

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it can be downloaded onto any
portable player, in particular
an iPod, hence the name.

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So you go on the web and you
check out, you find the kind of
show you might be

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interested in, music,
discussion, gardening, then you
download it whenever you want in

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order to listen to it whenever
you want. It's a sign of the
times, sign of things

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to come and it should I'm sure
strike terror into the hearts of
all the

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radio networks who are trying to
hang on to their listenership.
Zina Sarawira

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has been listening in herself.

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Well it's coming up on 620,
coming to you from Flanders,
Belgium from Curry Castle,

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almost live. It is the Daily
Source Code and God it's Friday
everybody. The

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technology and the ability to
make do-it-yourself internet
radio has been

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around for a while and if you
know your way around a computer
and have the time

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then you can download MP3 files
but what podcasting has done is
make it

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easy and automatic. If you
subscribe to a podcast it
automatically downloads

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any new shows onto your portable
MP3 player or iPod, hence the
name and off

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you go. Take away time-shifted
radio to enjoy it wherever and
whenever you

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want. It's one little piece of
software you downloaded and the
magic begins.

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Hey everybody, it's Don and Drew
Show for November 14th 2004. I'm
Don Miss Ellie.

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You subscribe to a number of
shows and there's a directory of
all five or six

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hundred shows already. You pick
and choose, you can sample a few
things and then

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basically you forget about it.
Welcome to Tokyo Calling for
Thursday, November 3rd

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2004. The beauty of podcasting
is that it's just user-friendly,
right? Plug it

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in, subscribe, there's your
content. Hello wherever you are
and welcome to a week

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This only started three months
ago. I start off with maybe ten
people

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subscribing to my daily show.
Now it's up to 50,000.

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The idea of portable radio on
demand dropped onto a device
that I just pick up in the

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morning from its cradle and take
away with me. That's a really
important idea.

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Good, that's out of the way.
iPods, MP3 players and the
introduction of 3G phones

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have enabled us to listen to our
entire music collection where we
want and

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when we want. Podcasting will
allow us to do the same with
radio.

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I've come to Belgium to meet web
millionaire and podcasting
daddy, Adam Curry.

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Welcome to Curry Castle. Welcome
everybody here, it's the daily
source code.

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It was Adam who first hacked
together the programming that
made podcasting

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possible. We're podcasting now.
Right now you are podcasting.

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How many subscribers do you
have? 50,000 more or less.

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So we're podcasting to 50,000.
At least, yeah, sure, at least.

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Impressive. We have last count
592 podcasts in the

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directory and that's by no means
everything. Every single day
there's new

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podcasts popping up. I mean, I
just added Radio 4 to the
directory.

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That just happened this morning
so it's going so incredibly
fast.

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Just as Captain Deal, I think
I'm going to be reading to
Raven.

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There's a lot of stuff out there
but it's certainly not as slick
as Adam's.

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There's a certain naive charm
about some of the radio programs
and

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it gets some interesting
humorous, some wacky and odd
stuff but it just

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makes for an interesting listen
on the training on the mornings.

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Today's the day we learn who our
new leader is or we don't.

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There's a woman who does the tap
dancing podcaster news.

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At least we know the turnout
will be heavy.

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No one really knows who she is.
We think that she's a newscaster

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who's been fired from a couple
of jobs so she's totally right
for podcasting.

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Podcast her news. Yeah.

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There's one of my favorite ones,
Coverville.

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The Vapors, The Hollies and Hank
Williams Sr. coming up tonight
on Coverville.

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There's a podcast out of
Telkeetna, Alaska.

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Guy and his wife live in this
12x12 cabin.

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I just got back. I'm running
late.

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Can't even click the right
buttons.

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A lot of it is just American
talk radio done by Geeks so you
can

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imagine a lot of stuff they're
talking about.

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It's like how to write great
open source software and other

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insulating topics like that.

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It was written by three kids
sitting in a garage and they
said

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well we can port this over to an
Apple Macintosh.

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The world of podcasting rejoices
in its amateur status.

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It's chaotic. It's improvised.

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That's its charm though.

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The thing is it's growing really
fast and the big boys

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have started to take notice.

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Some public radio stations in
America regularly podcast

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editions of their shows.

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The BBC have tried to doubt
podcasting an edition of

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Melvin Bragg's Radio 4 program
in our time.

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Commercial music based radio is
also snipping around.

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But for them it presents some
challenges.

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I think music radio will be as
terrified as this as the

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labels were of peer to peer file
sharing and illegal downloads

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because it undermines their
basic economic model.

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Music radio is basically funded
by advertising.

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Anybody who's got an iPod will
just zip through the ads.

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He's fast forwarded, why
wouldn't he?

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So if you're sitting on an
independent radio thinking

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there's a way of extending my
reach.

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There's a way of getting a new
audience.

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I want to be tied to this
incredibly cool piece of
technology

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but they're not going to use the
ads.

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So what do I do?

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Radio has not been challenged
the way magazines have

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and newspapers and television.

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iPod alone 6 million units sold,
that's Apple's numbers.

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MP3 players in general 30
million.

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The next cell phones will have
600 million MP3 players

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just waiting for something to
put on them.

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So there was an incredible void
just waiting to be filled up.

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The future could be absolutely
huge.

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But if and when established
radio stations muscle in

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will there still be room for
podcasting's amateur pioneers?

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Some of the stuff will fall by
the wayside

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but it doesn't mean that that's
better than the Don Andrew show

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or the Rock and Roll Geek show
or the Engadget podcast.

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It's all different forms of
entertainment

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and really it equalizes it.

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Everyone can party along

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and we want everyone to party
along.

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Xena Sarawira reporting

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and if you want to listen to
some of those podcasters
yourself

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there's more information on our
website.