WEBVTT

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Transmators, we don't need no
stinking transmitters.

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Did this is one DJ?

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You don't want to f**k with
honesty.

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It's embarrassing.

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It's humb day.

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It's Wednesday, everybody.

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How you doing?

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Oh, oh, oh, oh, oh.

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That's right.

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March 16, 2005.

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Welcome to the Daily Source Code
coming to you

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from a sun-bathed curry cottage.

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Man, it's beautiful today.

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I can see for miles and miles
and miles.

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Got the windows wide open here
on the studio

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and we're ready for about 40
minutes of fun.

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Oh, oh, oh, oh, oh.

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Oh, oh, oh.

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Oh, yes.

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Got some cool things to play for
you today.

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Gonna talk a little bit about
radio.

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Gonna talk about world calm.

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We've got an extremely not safe
for work cover version

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of an excellent song.

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And of course, we've got a hit
test.

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I'm recording a little bit on
the early side.

01:03.000 --> 01:06.000
I can't, I just couldn't wait
any longer.

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Michael Butler is not due to be
up and about until,

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for about another hour and a
half.

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So what I'm gonna do is I'm
gonna pre-tape that once he
comes online.

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We finally set a date for hit
test number 21.

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Maybe that was 22.

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Anyway, it's the, it's the
guitar metal intro's one.

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Okay, I've been following
OpenPodcast.org,

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which is kind of my, my radio
station, if you will,

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during the day, I have it hooked
up

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so that whenever something new
comes through on OpenPodcast.org

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it just gets queued up in my,

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my iTunes playlist.

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And the stuff that comes through
there is just,

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just how rages as old
conversations going on.

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And something I came across,
actually,

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was sent to me an email as well.

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Let me just pull up the outline
here.

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Of course, all of this is in the
show notes for today's podcast.

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Yeah, recording, perfect.

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Hey Adam, with your years of
experience,

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you've got natural rhythm,

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so I spent a couple hours in
front of a ACID studio.

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What is that AC?

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Oh, acid.

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In front of acid studio, I
guess,

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this is two years of form of
software.

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ACID studio, I'm sorry, being a
dick.

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Some of the clips that I chose
weren't necessarily the most
flattering,

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but I did it with love.

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Remember the worst thing about
being in radio was when the
production manager sat me down

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to go over my air check each
week.

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He pointed out all of my
stumbles and bumbles,

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but I always thought those
bumbles were part of my charm.

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Exactly.

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That's what Patricia used to do
to me all the time.

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It's when you stumble and
bumble.

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That's when you become a human
for a second,

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for just a nanosecond.

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So here it is, Scott Fletcher's
Adam's groove mix

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as broadcast slash podcast on
openpodcast.org.

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On your power book, it's
function,

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or on your regular key, it's the
control key.

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On your power book, it's
function,

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or I don't want to do it.

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Shoot.

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I just want you to know that.

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He drives and we talk.

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I don't want to do it.

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Shoot.

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This is worth it.

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I'm doing it.

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Rain.

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I'm almost out.

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Shoot.

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What's up?

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It's just an hour.

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Shoot.

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I'm almost out.

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Shoot.

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I'm almost out of time.

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Shoot.

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I love having that.

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I use that all the time.

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I'm almost out.

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Shoot.

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I'm almost out.

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Shoot.

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I'm almost out.

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I'm almost out.

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I'm almost out.

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Shoot.

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I'm almost out.

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No.

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Shit.

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We're the only way.

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Shoot.

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Form automated.

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Filin' forms.

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I get it.

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Shoot.

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I want to say how I do it.

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I get it.

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I'll take you to the top of the
page all the way.

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You can take, the top of the
page all the way.

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It can rotate, um.

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Can rotate.

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Now I just need to find out how
I can actually, um.

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Can rotate.

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You get, you get my drift there.

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You get, you get my drift there.

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Um, let's see.

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Ah!

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Of course.

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Remember Ribball Day?

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Yeah, probably has an MP3
player.

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It's the...

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on your power, this function, or
on your regular kids,

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the control key, the control
key, the control key,

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the control key, the control
key, the control key.

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So anyway, and a more good news,

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it's actually cheaper if you
want to know what this is all
about.

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You want to know this way to
complicated and discuss.

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Let's take it some more about,
to come over to our side.

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You got to listen to the whole
thing.

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No, I just...

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No, I just...

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That is the answer.

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It's just a great place to get
stuff.

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It's just a great place to get
stuff.

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No, this is an excellent way to
do it.

04:49.000 --> 04:51.000
No, this is an excellent way to
do it.

04:51.000 --> 04:53.000
No, I just need...

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No, I just need...

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Hey, guess what?

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No, I just...

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reagis all the...

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reagis all the...

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No, I just...

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No, I just absolutely...

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No, I just...

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I don't know, I just...

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It just wants you to know that.

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Uh...

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...

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...

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...

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...

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...

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...

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...

05:23.000 --> 05:24.000
...

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...

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...

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...

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Just like we were in a freaking
movie with like...

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...

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...This is like a movie set.

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My life is like a movie set,
which I installed myself, right?

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I don't think that's gonna work.

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Nothing works anymore.

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Bingo, bingo, bingo, bingo, god.

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This is sad.

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Uh-huh.

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It's very frustrating for him,
I'm sure.

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Well, why doesn't he just use
the iPod?

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Okay.

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The Adam's groove mix.

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It's the ego filler for the day.

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God love it.

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Thank you very much.

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Okay.

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That's...

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You can find that an open
podcast that it works.

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It's number one, three, four,
eight.

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Amazing.

06:07.000 --> 06:09.000
One thousand, three hundred,
four, eight podcast.

06:09.000 --> 06:10.000
Been pumped through that
already.

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That's pretty cool.

06:11.000 --> 06:12.000
Okay.

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Um, so again, about, about
today's weather.

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It's, uh, it's giving me a real,
real drive towards flying today.

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Let me tell you.

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Um, and, uh, next week, I'm
actually gonna go on another,
uh,

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I think, uh, maybe I can
convince the wind commander to
fly me or let me fly over the...

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Uh, over the, uh, over the
canal.

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Um, that would be the channel, I
mean, uh, between the mainland
and the UK.

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So maybe, uh, I'm gonna go to
Antwerp on, see, maybe Tuesday,

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and then maybe fly back
Wednesday or whatever.

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I mean, I'm training really,
really hard, uh, because
somewhere in June,

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I will be doing my test for my
PPL.

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And it has to happen in the
States, because I have, I'm
doing an FAA certification.

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So, uh, looking forward to that.

06:59.000 --> 07:02.000
And then maybe, maybe we'll
actually do that podcast from
the air.

07:02.000 --> 07:04.000
It's just that we're training so
hard.

07:04.000 --> 07:06.000
There's no time to concentrate
on talking to you guys.

07:06.000 --> 07:09.000
You basically just have to sit
there and listen to, uh,

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to William take me through all
the motions, berating me.

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And it's kind of funny, though,
the way he, the way he teaches
is he's really, uh,

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he's like, uh, he's like, uh,
when he's burning, guys.

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Come on, man.

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I've gotta push the metal to
metal is what we need.

07:19.000 --> 07:21.000
So maybe we'll do that next
week.

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Doug Ritter sent me an email.

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He says, um, Adam, let's step
into the time machine.

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And pretend Christina was
actually born Christopher,

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which is interesting because
that was the name we would have
chosen

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if Christina had been a boy.

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Would you let Chris, do you want
to know why, by the way?

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Uh, the reason why is because,
uh,

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Christina was conceived at
Christmas time.

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And we, we know this for a fact
due to careful,

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um, archival work of my wife.

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He could calculate it precisely
back to Christmas.

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And it was a loving moment
underneath the dinner table.

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It was just the do of us that
didn't matter.

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Anyway, so let's step into that
time machine.

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Present, pretend Christina was
actually born Christopher.

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Would you let Christopher stay
at Michael Jackson's house with
all the, uh,

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all the, actually he, he opened
it up by saying, um,

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you know, this is, uh, you know,

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so this is the real question
that you should be asking
yourself.

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And I replied to him, Doug and
Philadelphia said,

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you fucking crazy.

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You know, I wouldn't let my wife
stay at Michael Jackson's house.

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I don't let my daughter stay,
you know,

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even at her friend's house, it
takes me, you know,

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I want to meet the parents.

08:32.000 --> 08:33.000
I want to know what's going on.

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I want to know where they're
going to be sleeping.

08:35.000 --> 08:36.000
You know, of course not.

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I mean, that's just a stupid of
these parents to, you know,

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to, or cunning as you will, um,

08:43.000 --> 08:45.000
you know, just, there's your
answer.

08:45.000 --> 08:46.000
No, of course not.

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There's no reason to.

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Absolutely no reason.

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But that still doesn't mean that
Michael Jackson is guilty

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just because he's fucking wacky
or he's perceived as wacky

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because when I met him, he
wasn't that wacky.

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Yeah, no more wacky than anyone
else in show business.

09:01.000 --> 09:05.000
Um, but, you know, innocent
until proven guilty.

09:05.000 --> 09:07.000
And that goes for court gestures
as well,

09:07.000 --> 09:09.000
at least last time I checked the
law I did.

09:09.000 --> 09:11.000
I've been getting some, um,

09:11.000 --> 09:15.000
comments about, uh, this blip at
the beginning of each show,

09:15.000 --> 09:17.000
which, of course, I'm hearing it
as well.

09:17.000 --> 09:22.000
You'll know that, um, I've moved
over to using the iRiver iFP799

09:22.000 --> 09:24.000
as my mastering device.

09:24.000 --> 09:28.000
So essentially everything that
happens here in the studio at
the cottage,

09:28.000 --> 09:31.000
uh, winds up going through a
little cable into the iRiver

09:31.000 --> 09:33.000
and I actually stick my
headphones into the iRiver.

09:33.000 --> 09:35.000
So I can hear what's really
being recorded.

09:35.000 --> 09:37.000
I can hear the levels and
everything.

09:37.000 --> 09:39.000
So I think that that's getting
much better.

09:39.000 --> 09:42.000
Um, but for some reason, when I
turn on the recording,

09:42.000 --> 09:43.000
and this doesn't happen.

09:43.000 --> 09:46.000
I played back on the iRiver, but
only when it converts to an MP3,

09:46.000 --> 09:51.000
you hear this little, this
irritating, like, digital burp
at the beginning.

09:51.000 --> 09:53.000
And I think there's a way to set
up the iRiver,

09:53.000 --> 09:58.000
so that it won't start recording
until it receives a signal.

09:58.000 --> 10:01.000
Um, but of course, I don't have
the manual anymore.

10:01.000 --> 10:04.000
You know, that got tossed out
with the box.

10:04.000 --> 10:07.000
Um, and I can't quite figure out
how to do that anymore.

10:07.000 --> 10:10.000
So it's a certain key or button
combination.

10:10.000 --> 10:12.000
So if you know how to do that,
let me know.

10:12.000 --> 10:14.000
And I'll try that and see if
that makes a difference.

10:14.000 --> 10:16.000
Because it is totally annoying.

10:16.000 --> 10:21.000
The only way to fix it would be
to, uh,

10:21.000 --> 10:28.000
essentially, uh, export the MP3
and recompress it again after
it's already recorded and cut
off that one bit.

10:28.000 --> 10:30.000
Yeah, I'm not really looking
forward to that.

10:30.000 --> 10:37.000
And I think that, you know, once
we go from the iRiver format to
MP3 from MP3 to AIFF from AIFF
to MP3,

10:37.000 --> 10:40.000
God knows what's going to be
left over.

10:41.000 --> 10:44.000
And so another irritating thing
is this buzz that I found in my
microphone.

10:44.000 --> 10:46.000
Lots of email came in, it came
in about that.

10:46.000 --> 10:48.000
And I don't want to demonstrate
this again.

10:48.000 --> 10:49.000
You can't hear the buzz now.

10:49.000 --> 10:50.000
I'm trying to mic us loud as
possible.

10:50.000 --> 10:53.000
Now when I turn the microphone a
little bit towards the ceiling,

10:53.000 --> 10:55.000
you'll hear the buzz come in.

10:55.000 --> 10:57.000
I'll listen to this.

10:57.000 --> 10:59.000
There it is.

10:59.000 --> 11:01.000
And I discovered, uh, today.

11:01.000 --> 11:03.000
So I'm turning it back down.

11:03.000 --> 11:07.000
I'm discovered today that I have
the same with microphone two
here in the studio.

11:07.000 --> 11:09.000
I'm going to open that one up.

11:09.000 --> 11:11.000
Oh, actually it's not buzzing at
all right now.

11:11.000 --> 11:13.000
Let's see. Oh yeah, it's not
buzzing now,

11:13.000 --> 11:15.000
but when I turn it towards the
window,

11:15.000 --> 11:17.000
let me turn down mic one.

11:17.000 --> 11:18.000
Okay, so that's mic two.

11:18.000 --> 11:21.000
Listen, as I turn it towards the
window.

11:21.000 --> 11:23.000
There it is again.

11:23.000 --> 11:26.000
So it actually stayed on.

11:26.000 --> 11:29.000
It actually stayed at the same,
uh,

11:29.000 --> 11:31.000
yeah, it was horizontal.

11:31.000 --> 11:33.000
But as I move it towards the
window, it starts the buzz.

11:33.000 --> 11:36.000
Now I got all kinds of email and
I really appreciate it.

11:36.000 --> 11:41.000
Uh, email saying, you know, do
you have fluorescent light in
your office?

11:41.000 --> 11:42.000
Uh, no.

11:42.000 --> 11:44.000
I don't have fluorescent light.

11:44.000 --> 11:45.000
Do you have dimmers?

11:45.000 --> 11:48.000
Yes, I've got a million fucking
dimmers throughout the entire
goddamn house.

11:48.000 --> 11:52.000
Uh, and by the way, I agree with
the philosophy that Patricia
has.

11:52.000 --> 11:54.000
Women over 15 need dim lighting.

11:54.000 --> 11:59.000
And quite honestly, guys over 40
can benefit from that as well in
multiple ways.

11:59.000 --> 12:01.000
So yeah, there's lots of
dimmers.

12:01.000 --> 12:04.000
Um, every, I've tried it with
everything off, everything on
full blast.

12:04.000 --> 12:06.000
I've turned the whole house off.

12:06.000 --> 12:11.000
Um, one thing that came in that
I thought was pretty plausible
was that it was probably coming
from my monitor.

12:11.000 --> 12:16.000
And I have, um, one of those
apple, uh, cinema displays are
my desktop.

12:16.000 --> 12:17.000
The mics are pretty close to it.

12:17.000 --> 12:21.000
Although the mic, this mic two
hours just, uh, demonstrating to
you.

12:21.000 --> 12:25.000
I'm actually moving it away from
that monitor when it picks up.

12:25.000 --> 12:31.000
So I really don't know what it
is until, until I received this.

12:32.000 --> 12:35.000
This is a message for the light
form known as Adam Curry.

12:35.000 --> 12:38.000
This is Jill L from the planet
VW7.

12:38.000 --> 12:43.000
The button sounds you have been
getting in your equipment
recently are actually secret
messages from space.

12:43.000 --> 12:47.000
Didn't you notice they get
louder when you point your
microphone through the stars?

12:47.000 --> 12:49.000
Actually, it's becoming very
frustrating.

12:49.000 --> 12:53.000
Every time you get new
equipment, we have to recalibate
hours.

12:53.000 --> 12:55.000
And you seem to buy new
equipment every week.

12:55.000 --> 12:56.000
Stop it.

12:56.000 --> 12:58.000
It's becoming very tedious.

12:58.000 --> 13:03.000
Anyhow, what we've been trying
to tell you is to go to
www.nogagruplex.com

13:03.000 --> 13:05.000
and listen to the bugcast.

13:05.000 --> 13:13.000
After all, Volkswagen New
Beetles are actually spacecraft
for our invasion, uh, our
tourist industry.

13:13.000 --> 13:17.000
So the next time you see a
Volkswagen Beetle on the road,
smile and wave.

13:17.000 --> 13:19.000
Or we will destroy you.

13:19.000 --> 13:22.000
Once again, listen to the
NoGagruplex.com bugcast.

13:22.000 --> 13:24.000
This is Joe L signing off.

13:25.000 --> 13:26.000
Alright, hold on.

13:26.000 --> 13:27.000
I was waiting for you guys.

13:27.000 --> 13:29.000
Let me see if I can do this.

13:29.000 --> 13:32.000
Uh, let me just get the preset
there.

13:32.000 --> 13:33.000
Hello?

13:33.000 --> 13:35.000
Let me see if I can get this to
work.

13:35.000 --> 13:36.000
Oh, man.

13:36.000 --> 13:37.000
I had it all set up.

13:37.000 --> 13:39.000
How can we done the work now?

13:39.000 --> 13:42.000
Wait, maybe I have to go up to
three.

13:44.000 --> 13:45.000
Hello?

13:45.000 --> 13:46.000
No, that's not it.

13:46.000 --> 13:47.000
Hold on.

13:50.000 --> 13:51.000
Oh, dude.

13:51.000 --> 13:52.000
I was so ready for this too.

13:52.000 --> 13:53.000
Okay.

13:53.000 --> 13:54.000
Let's try it.

13:54.000 --> 13:57.000
Let's see if we can turn it off.

13:57.000 --> 13:58.000
Hello?

13:58.000 --> 13:59.000
Hello, bloodcast.

13:59.000 --> 14:00.000
Hello?

14:00.000 --> 14:02.000
Congrats from reinforced with
Victor Dean.

14:02.000 --> 14:04.000
This is YOUR leader talking.

14:04.000 --> 14:08.000
You will follow our directions,
I'll give you with us.

14:08.000 --> 14:13.000
Arne Dolane is gorgeous.

14:19.000 --> 14:20.000
Alright.

14:20.000 --> 14:22.000
Now of course it won't switch
that.

14:22.000 --> 14:43.320
Oh hold on let me see I can set
everything back to the way it
was okay how's that now I'll
just buy

14:43.320 --> 14:49.340
pastel deal with that later okay
I always fund the play with the
new equipment I love

14:49.340 --> 14:56.580
teasing you guys with it. I'll
talk about radio for a second.
I've been a radio guy since I

14:56.580 --> 15:02.740
was really well it really since
I was like six years old my
parents gave me my first

15:02.740 --> 15:09.020
Sony transistor radio was an FM
radio. Wait was it FM? I think
it was just AM actually. It

15:09.020 --> 15:12.580
wasn't AM little square
transistor radio and I used to
put it under my pillow and
listen

15:12.580 --> 15:16.260
to like basketball games and
that was the thing I could
really receive the most and what

15:16.260 --> 15:21.140
I remember most from my youth as
listening to basketball games
under the with the radio under

15:21.140 --> 15:25.860
my pillow and then waking up
with the blasting you know with
the full blast of my parents

15:25.860 --> 15:32.460
basically fumbling to try and
turn it off. And when I was 14 I
started building my own
transmitters

15:32.460 --> 15:39.860
from based on the radio shack
100 projects in one box and I
would have my mom drive around

15:39.860 --> 15:43.180
the block to see how far it
would go. Before you knew what I
had an antenna and before you

15:43.180 --> 15:47.580
knew that I had built a little
mixer and I was mixing records
and you know people around

15:47.580 --> 15:52.220
the block were basically able to
listen to a show that I did
which was totally legal but

15:52.220 --> 16:00.460
it was pretty harmless. But
that's really what radio is
about. It's about communities

16:00.460 --> 16:06.860
and when I was 15 I went to work
it was not an unpaid job as a
volunteer gig for radio

16:06.860 --> 16:12.860
tulipa which was located in the
tulip hospital in Omsalphane
about 15 miles from where

16:12.860 --> 16:18.060
I lived and several times a week
I'd go there after hours and you
know I would do well

16:18.060 --> 16:25.860
I started off as an engineer
only and then later went on to
to do some hosting stuff.

16:25.860 --> 16:31.180
And we'd literally go walk
through all the wards and all
the private rooms and we get

16:31.180 --> 16:34.500
everyone you know to fill out
request forms and we see you
want to come down and watch

16:34.500 --> 16:39.620
a show and we had a big
auditorium next to the studio
and we wheeled the beds down and

16:39.620 --> 16:43.060
we tried to make a party for
these people and that was also
in in a way it's community and

16:43.060 --> 16:48.340
then I started working for
pirate radio in Amsterdam at
Dacey Bell, decibel radio which
was

16:48.340 --> 16:53.380
we were on 72 hours per week in
the weekend only and it was the
rhythm of the capital

16:53.380 --> 16:57.620
of the Netherlands. Of course we
consider Amsterdam to be the
capital not with the government

16:57.700 --> 17:05.060
it's but it's the capital and it
was extremely extremely popular
in the early 80s again

17:05.060 --> 17:09.940
and not so much about the reach
you know we could only really
hit Amsterdam but we had
Amsterdam

17:09.940 --> 17:14.740
it was our fricking town you
know when I was in the hospital
I had those patients it was our
audience

17:14.740 --> 17:20.820
so that's very much what what
web logs felt like when they
first came around feedback loops

17:20.820 --> 17:26.980
another great thing about radio
is you have instantaneous
feedback through telephones
that's what

17:27.060 --> 17:32.580
most radio stations based on
used to be you know mail in a
postcard or letter or whatever
now

17:32.580 --> 17:38.420
of course we've got email and
really direct feedback loops but
it's really about you know the

17:38.420 --> 17:42.980
connection between the person
running the board if you will
who's on the air at that moment

17:42.980 --> 17:48.740
who's running the show whatever
type of show it is and that
audience that's out there I
think

17:48.740 --> 17:54.500
what what started I also of
course is based on cheap
distribution radio distribution
is relatively

17:54.580 --> 17:59.220
simple you know unless you're
trying to reach the entire
country and you need a huge
network of

17:59.220 --> 18:03.620
stations you know essentially
you can get a station going just
like it sounds kind of shitty

18:10.980 --> 18:15.940
within the while I set the mic
actually I had my settings here
hold on

18:17.300 --> 18:20.020
hope you're on my me doing this
on your time let me just make
sure I had

18:20.820 --> 18:26.340
all my settings right so those
two were like that that was a
little bit lower this was set

18:26.980 --> 18:32.100
comfort well oh that sounds nice
all of a sudden and it that's a
little bit on the loud side

18:33.380 --> 18:39.860
so maybe a little bit less there
this was set up there we go that
was also set up so I can open

18:39.860 --> 18:47.780
that a little more sorry about
all this that was set to there
that was set up like there and
that

18:47.780 --> 18:54.820
was like there two two let's
just see if we have a little bit
of echo okay perfect oh there we
go

18:55.540 --> 19:02.820
and I'd saved it so carefully in
memory and I was supposed to let
me just just save that now into

19:02.820 --> 19:09.460
memory I'd done it so perfectly
I thought right okay sorry so
we'll get back to the radio
stuff here

19:10.260 --> 19:17.380
um cheap distribution that's
what I was talking about totally
you know every college in
America

19:17.380 --> 19:24.020
I can basically have a 10 watt
you know sun up the sun down FM
transmitter that basically will

19:24.020 --> 19:31.460
broadcast to the the community
that being the school and
whatever community is you know
surrounds

19:31.460 --> 19:36.900
the school which of course I'm
trying to tighten up my mic
stand here involves local
commerce

19:36.980 --> 19:43.300
that probably caters to the
community which would be the
students decentralized you know
that's

19:43.300 --> 19:47.460
kind of the kind of we've seen
the opposite of that take place
in radio in the last couple of
years

19:48.260 --> 19:52.580
but if you ever been to a radio
station I'm not talking about a
major market in New York

19:52.580 --> 19:59.620
or Los Angeles or you know a big
P1 market radio station P1 by
the way stands for priority one

19:59.620 --> 20:04.020
so that means it's one of the
stations people will hit first
when they get into the car and
hit

20:04.820 --> 20:09.220
the preset buttons then you've
probably seen that it's usually
you know an office

20:09.780 --> 20:15.220
an office suite with the cubby
when that cubby holes with the
so we're not looking for
cubicles

20:15.860 --> 20:22.340
and there's a station manager a
sales manager who is probably
also the

20:23.460 --> 20:26.660
promotions manager at the same
time then you might have a music

20:27.460 --> 20:31.220
director it's probably the
program director I mean it's
only three or four people that
can really run a

20:31.220 --> 20:35.220
station like this because it's
just not a lot of money in it
and and if you've ever seen
these

20:35.220 --> 20:44.260
studios it looks like shit you
know they're uh they're beat up
uh overused uh studios that are

20:44.260 --> 20:48.660
just you know that just don't
cost a lot of money to really
put together because radio once
you've

20:48.660 --> 20:52.900
got your basics you know it's
the more listeners you get the
more money you're gonna make
that's

20:52.900 --> 20:57.300
all then it's just into comes
down to promotions which of
course a bit coming incredible
art in

20:58.260 --> 21:01.780
promoting it now here's what I
think what happened with radio
where it started to go wrong

21:03.460 --> 21:07.540
I believe that just as with
television by the way certainly
in the United States

21:09.140 --> 21:16.660
advertisers started to figure
out intuitively that the numbers
don't add up the numbers that
radio station

21:16.660 --> 21:23.460
say they have in listeners and
boy they're graded something
they call extrapolation they can
extrapolate

21:23.540 --> 21:32.260
numbers in radio just to an
uncanny level with you know
educated men who listen for
three seconds per

21:32.260 --> 21:38.180
day you know you get credit in
the ratings if someone remembers
your disjockeys name or the name
of the

21:38.180 --> 21:43.700
show and it's just all these
these little blue poles and
things that basically help you
get some numbers

21:43.700 --> 21:48.740
on paper but doesn't really add
up to what the advertisers were
seeing in return on investment

21:48.740 --> 21:53.940
of money spent and this is just
based upon my experience in in
the business and what I've seen

21:53.940 --> 21:58.820
and what I think so it's not
necessarily fact but I really
have a strong belief that this
is what

21:58.820 --> 22:04.580
happened so we had to get more
return on the investment for the
advertisers and what works in
that

22:04.580 --> 22:10.900
case is repetition that's what a
lot of marketing is repetition
repetition repetition you're
going to

22:10.900 --> 22:19.060
remember the jingle or the
slogan or the sign or whatever
logo it is that is repeated in
as

22:19.060 --> 22:24.500
many places as possible now of
course that's not very cost
effective that is only for the
big boys

22:24.500 --> 22:29.620
for the big brands who really
need a shotgun approach or use a
shotgun approach and can

22:29.620 --> 22:35.220
basically get away with it so I
think that what we're seeing
what we saw first with web logs

22:36.100 --> 22:43.780
is a complete understanding of
what this could be by radio
people I saw web logs in a

22:43.780 --> 22:48.180
quite a minute this is the
broadcasting I was always
thinking about on the internet
only we can't

22:48.180 --> 22:54.420
do it with audio and video yet
we're going to do it this way
and you can still get an
incredible

22:54.420 --> 23:02.660
reach in fact if you go back a
couple of years when the very
first aggregator came out in
radio

23:02.660 --> 23:08.900
userland I actually bought a
position in that aggregator so
that I would be in the default

23:08.900 --> 23:14.420
install because I knew that if I
could just get in and I would be
default somewhere that people

23:14.420 --> 23:17.860
basically would just leave it
there and hopefully I could you
know create enough compelling

23:17.860 --> 23:21.940
content that that it would be
interesting and people would not
unsubscribe or at least they
wouldn't

23:21.940 --> 23:27.940
find it irritating to get rid of
the subscription but I knew that
we had this broadcast mechanism

23:28.020 --> 23:35.700
for small communities but
instead of it being communities
of geography we are going we
started

23:35.700 --> 23:41.860
with web logs looking at
communities of interest and
interest being a number of
things you know

23:41.860 --> 23:46.100
could be just the interesting
yourself yeah I'm interested
myself I write about myself

23:46.100 --> 23:50.500
people who want to know about me
you can find out about me what
we saw a lot of people

23:51.300 --> 23:57.060
become experts on particular
topics start web logs about
those topics and actually become

23:57.140 --> 24:01.300
quite successful because once
Google recognizes you through
page ranking that you're an
expert on

24:01.300 --> 24:07.300
a particular topic you're going
to get all the search results to
your web log and you know that's

24:07.300 --> 24:12.740
why we're looking at gadget you
know those guys are doing
exactly exactly that and their
community

24:12.740 --> 24:19.940
is going to be quite large
because gadgets is a large
community so now that we have
podcasting

24:20.660 --> 24:26.740
I believe that we're at least if
we want to look at the aspect of
who you're addressing it's the

24:26.740 --> 24:34.020
same thing it's exactly the same
thing as radio um you're talking
to a community of interest

24:34.020 --> 24:38.100
it doesn't have to be very large
you have your direct feedback
loop you have your distribution

24:38.100 --> 24:43.460
mechanism and if you so choose
then you can also run commerce
through that in exactly the same
way

24:43.460 --> 24:47.460
that it's being done with radio
songs live happy to show I'm on
say

24:48.340 --> 24:52.420
man it's not noisy outside the
studio today so without all the
repetition I don't think it's

24:52.420 --> 24:56.820
necessary because you've you've
got your pretty qualified
audience subscribe to the show
you know

24:56.820 --> 25:03.140
so they're going to be waiting
to to hear about products and
services that will make sense to
them

25:03.140 --> 25:07.140
so you know you you want to try
and pick and choose what what
you're going to be advertising

25:07.140 --> 25:13.060
of course arguably your entire
audience may want to cook or
Pepsi so that's that's something
to

25:13.140 --> 25:21.620
consider um man it is kind of
noisy it's like all kinds of air
traffic today

25:22.580 --> 25:30.100
damn all right so back to the
podcast see it as everyone
having a transmitter even though
we

25:30.100 --> 25:34.340
don't even know stank and
transmitters not everybody has
to make money not everybody
wants to make

25:34.340 --> 25:41.380
money and guess what very very
few people if anybody will make
the kind of money that we've
seen

25:41.380 --> 25:48.100
in the previous broadcast
distribution world I mean once
you can lock something out or
it's

25:48.100 --> 25:54.420
like someone out or you know
make the distribution only
available to those who have
frequencies etc

25:54.420 --> 26:00.500
and transmitters then you can
charge much more so we're on a
on a very level playing field
all

26:00.500 --> 26:07.220
of a sudden where it's going to
come down to quality and how
business like you are if you
want to

26:07.300 --> 26:14.180
make a business out of this and
there's nothing stopping anybody
but there's also nothing forcing

26:14.180 --> 26:20.980
anybody into doing that so
anyway so um I got to say and
that props to Dave on this one
when he

26:20.980 --> 26:27.700
came out with radio user land
which was one of the I think the
first first desktop web blog
tool

26:27.700 --> 26:33.620
content management system um
immediately I said what this
makes so much sense and I don't
think

26:33.620 --> 26:37.860
anybody got it I think as it's
probably around the Napster time
as well people are thinking
about so

26:37.860 --> 26:41.780
what are you going to do trade
songs and stuff like that and
you know I don't think anyone
was really

26:41.780 --> 26:45.940
understanding what he meant at
the time but it really is with
its publishing subscribe
mechanism it

26:45.940 --> 26:52.900
really is a radio you know it's
it's exactly what we're talking
about here um now if we can only

26:52.900 --> 26:58.020
just bake some of this stuff
into uh into the iPods or MP3
players and when we've been
through that

26:58.660 --> 27:06.980
many times it will be beautiful
so anyway that's my bit about
radio for today we call it radio

27:06.980 --> 27:12.740
we call it podcasting whatever
you want to call it it's about
communities bigger small and
depending on

27:12.740 --> 27:17.620
your type of community that will
depend on where you can go with
it so I kind of a

27:18.820 --> 27:24.740
little bit of good news well not
really good news but Bernie
Ebers is it Bernie Ebers who is
the

27:24.820 --> 27:35.700
CEO of WorldCom who was
apparently at least partly
responsible for the collapse of
WorldCom

27:38.660 --> 27:45.780
and subsequently one of the
largest bankruptcy filings in US
corporate history I guess he was

27:46.660 --> 27:54.500
convicted of fraud 11 billion
dollars worth of it and I have
to say that one of my companies

27:54.580 --> 28:02.580
the data barn was also affected
by non-payments from WorldCom so
enjoy your stay in jail Mr Ebers

28:03.300 --> 28:11.300
enjoy your stay. Warning the
following song which is not a
mashup it's actually something
that

28:11.300 --> 28:17.300
would be probably even better
for cover real is without a
doubt not say for work you may
not notice

28:17.300 --> 28:19.300
it immediately but trust me

28:21.250 --> 29:50.900
[ Music ]

29:50.900 --> 30:09.220
come in straight out of Compton
you know Gordon on the source
code I love cover versions

30:09.220 --> 30:13.460
like that you know it just goes
to show that a good song is a
good song is a good song

30:14.100 --> 30:19.060
two new iPod or categories uh
putting today and there's a lot
more in the queue and also

30:19.060 --> 30:26.260
if you've submitted for any of
the categories we're running
about four to five days behind
right now

30:26.260 --> 30:30.820
some of the categories are are
almost immediate but this thing
is just growing exponentially
which

30:30.820 --> 30:36.100
of course is the way it's set up
to grow we have a transportation
node now and we have an
automotive

30:36.100 --> 30:43.860
node so be sure to check those
out on ipodder.org and great
news about Lars Ulrich from
Metallica

30:44.500 --> 30:50.340
he is actually working on
bringing Metallica which is the
great mashups between the
beetles and

30:50.340 --> 30:54.900
Metallica I should have not even
a mashup it's a it's a group
playing nice voice mail actually

30:54.900 --> 30:59.380
let me bring up the story here I
have a link to it in my uh in my
notes home on

31:00.180 --> 31:05.060
I'll bring up the web page and I
can actually read bits of it to
you because this is uh this was

31:05.060 --> 31:11.620
pretty messed up we actually
played some Metallica on on the
source code a while back oh man
what is this

31:11.700 --> 31:20.180
why is it opening up safari hold
on a second I wanted to open up
oh man this is not going the way

31:20.180 --> 31:31.380
I wanted to hold on so it's
these beetle songs which have
been modified in Lyric and
obviously

31:31.380 --> 31:38.100
in musical content to sound more
like Metallica was doing them
hold on let me I've got the

31:38.180 --> 31:44.820
I've got the URL now is he
pasted in here we go I was on
Boeing Boeing Boeing Boeing dot
net here we go

31:45.940 --> 31:49.780
Mr. Lyric Ulrich no stranger to
matters of intellectual property
law on the internet

31:50.500 --> 31:52.100
we'll get to that piece in a
second here we go

31:54.660 --> 31:58.260
Okay as reportedly as reported
previously on Boeing Sony music
accused

31:58.260 --> 32:03.780
Metallica of violating copyright
laws demanded their webmaster
pay unspecified damages

32:03.860 --> 32:09.780
and force the bands eyes p to
shut down the website but now
Lars has volunteered to provide
assistance

32:09.780 --> 32:16.500
with legal negotiations for
Metallica and asked Metallica's
long-time attorney p

32:17.300 --> 32:22.580
paterno to try and diffuse the
situation with Sony on behalf of
the dudes from Milwaukee so Sony
is now

32:22.580 --> 32:27.540
agreed to drop the case which is
interesting that Lars is helping
out five years ago the story
goes on

32:27.540 --> 32:32.420
he stood on the steps of Napster
hauling boxes full of 300,000
names all people who said we're

32:32.420 --> 32:36.580
using Napster to steal Metallica
tunes but things have changed
that debate was about who

32:36.580 --> 32:41.380
profited from Metallica's music
he says this one and check this
out is about creative rights

32:41.380 --> 32:46.420
at the heart of rock and roll
itself. Lars says he believes
that cover bands, mashups and
the

32:46.420 --> 32:53.220
right to reinterpret art on the
internet are things worth
fighting for. I'm right I like
that you know

32:53.220 --> 32:58.740
where's I with a little down on
Lars in the boys this is very
very cool so it looks like

32:58.740 --> 33:03.300
I don't know if we're actually
going to be able to play
Metallica songs anymore but I
certainly

33:03.300 --> 33:08.740
would love to.

33:10.020 --> 33:16.020
I got a lot of with y'all,
Poles. Okay come on in y'all. Hi
Adam I've got another hit
there's three of

33:16.020 --> 33:20.580
excellent. I don't think it's
too difficult so let's go right
away this is number one

33:20.980 --> 33:30.180
hammer. One more time. Oh yeah
on this like some horrible stock
aching and waterman thing is

33:30.180 --> 33:38.100
I like regassely or something
that's and number two is a bit
shorter. Once again.

33:40.260 --> 33:45.620
I recognize that piano riff
anywhere Chicago stay the night.
Ooh within time even.

33:46.020 --> 33:57.460
And this is number three. What's
that? That sounds like cool in
the gang. The bad drum drum roll

33:57.460 --> 34:00.900
the beginning of every cool in
the gang. All right y'all hit me
with the answer.

34:00.900 --> 34:07.460
What the answer? Answer number
one in today's hit test. It's an
oldie and it brings back
memories

34:07.460 --> 34:13.620
even for me this is Alicia and
baby talk. I told you some bad
stock aching and waterman life
for

34:14.580 --> 34:15.620
no

34:16.250 --> 34:36.250
[ Music ]

34:37.620 --> 34:43.460
answer number two. All right
this is Chicago state and I knew
I'd get that one really.

34:43.620 --> 34:47.540
Bung I don't want you
necessarily

34:47.540 --> 35:13.620
[ Music ]

35:13.620 --> 35:24.060
She got it and I can't remember
if this is the video clip where
there's a car going through

35:24.060 --> 35:25.060
the board.

35:25.060 --> 35:26.060
That's it.

35:26.060 --> 35:27.060
I can't remember.

35:27.060 --> 35:28.060
This is great song.

35:28.060 --> 35:29.060
That one I would certainly.

35:29.060 --> 35:30.060
And to number three.

35:30.060 --> 35:31.060
Cool.

35:31.060 --> 35:32.060
That's cool.

35:32.060 --> 35:33.060
Straight ahead.

35:33.060 --> 35:38.060
I didn't even know the title.

35:38.060 --> 35:43.300
They all start out that way.

35:43.300 --> 36:01.620
And so number three, cool and
the gang and straight ahead.

36:01.620 --> 36:03.860
Well I hope you did well Adam.

36:03.860 --> 36:10.620
I'll try to keep looking for
tricks to use in the hit this.

36:10.620 --> 36:12.620
Well that's it for today.

36:12.620 --> 36:19.380
As always, feedback is welcome
at hitestatgmail.com, you can
find this hitest and the hitest

36:19.380 --> 36:20.380
podcast.

36:20.380 --> 36:25.380
And young polette.nl, that's
JNPL, ET, that's NL.

36:25.380 --> 36:30.940
So let's see you next time, Adam
for a new edition of the hitest,
that's it.

36:30.940 --> 36:31.940
Thank you very much.

36:31.940 --> 36:33.940
A young, pretty interesting guy.

36:33.940 --> 36:36.740
You should listen to his hitest
podcast if you have a chance.

36:36.740 --> 36:39.220
He's got a pretty interesting
background in history.

36:39.220 --> 36:40.220
Well worth it.

36:40.220 --> 36:44.980
And that's it for the source
code.

36:44.980 --> 36:51.260
Four Wednesday, March 16th,
2005, we back tomorrow with the
update, remember Friday going

36:51.260 --> 36:52.260
to London.

36:52.260 --> 36:58.140
I'm going to be interviewed by
the BBC for click online and
also doing a interview for Dutch

36:58.140 --> 36:59.660
news television program.

36:59.660 --> 37:05.140
So we'll probably do a sound
seeing tour and that's coming
Friday.

37:05.140 --> 37:08.540
And I'm taking my bride with me
because it's always fun to go to
London together.

37:10.540 --> 37:15.660
Comment down at curry.com or on
the weblog www.curry.com.

37:15.660 --> 37:17.100
They give a comment about the
podcast.

37:17.100 --> 37:21.860
Specifically, of course you can
head over to dailysourceco.com
for the archives, the latest

37:21.860 --> 37:24.780
show and the podcast.

37:24.780 --> 37:26.140
As if for me I'll be back
tomorrow.

37:26.140 --> 37:27.140
Take care everybody.

37:27.140 --> 37:28.140
Bye bye.
