WEBVTT 00:00.000 --> 00:09.320 Hi everybody, welcome to the Podshow.com strategy cast brought to you by Daily Source Code and 00:09.320 --> 00:12.480 it's podcast feed. 00:12.480 --> 00:20.680 We're sitting here in the luscious and luxurious Podshow.com remote studio, which there is 00:20.680 --> 00:23.680 a picture that accompanies this so you can understand what we've created. 00:23.680 --> 00:25.240 I think it's our Murray Hill Studio. 00:25.240 --> 00:28.440 Oh sorry, it's the Murray Hill Studio, yes. 00:28.440 --> 00:34.400 This is, actually this is a beautiful thing, we're recording this with a studio that costs 00:34.400 --> 00:38.120 no more than about $200. 00:38.120 --> 00:39.120 How much for the coat hanger? 00:39.120 --> 00:45.040 Well, I was going to say, it's $249 a night for the studio, which is a little different 00:45.040 --> 00:47.680 pricing than studios used to go for. 00:47.680 --> 00:50.440 But it's got room, I mean you can sleep in or room service in it. 00:50.440 --> 00:53.680 Precise, they have room service, they don't have a mini bar. 00:53.680 --> 00:57.440 Well, it's an empty refrigerator and they have a kitchen. 00:58.440 --> 00:59.760 Maxi bar. 00:59.760 --> 01:04.200 You're hearing Adam Curry and Ron Bloom, this is something we've been talking about for 01:04.200 --> 01:09.200 a while and really we've been waiting to get together to do one of these since Ron 01:09.200 --> 01:14.440 lives in South Beach and I live in Guilford, although we could easily do this on Skype. 01:14.440 --> 01:19.600 We actually are building our business on Skype, which is, it's a new model for 01:19.600 --> 01:24.320 us but you can really see how things have changed in a relatively short amount of time. 01:24.320 --> 01:28.760 The first time we got together was 10 years ago, maybe just do a little bit of our history 01:28.760 --> 01:32.400 Ron, just so people understand where we're coming from, because they know all about 01:32.400 --> 01:37.240 me, the schmuck with the rose-colored glasses, which are now blue by the way. 01:37.240 --> 01:39.200 I'm going to let you tell the story. 01:39.200 --> 01:42.200 I'll try. 01:42.200 --> 01:47.920 Ten years ago, almost 11 years ago, I had just left MTV and started a company called 01:47.920 --> 01:54.280 OnRamp and I wasn't quite sure what OnRamp was going to do but I knew that 01:54.280 --> 02:05.040 this internet thing was, this was 1994 or 95, I think, 95, 5, 94 and I was, I had an 02:05.040 --> 02:12.960 office which I kind of was borrowing from a media America company who syndicated 02:12.960 --> 02:19.200 radio programs with me and they were also helping me out as first kind of like 02:19.200 --> 02:25.880 angel investors, mainly for legal bills against MTV at the time and hired one 02:25.880 --> 02:31.800 guy, Brad Surling from Cornell and we were sitting with a crappy ISDN modem 02:31.800 --> 02:35.520 which didn't quite work, you had to kick it once or twice to get it to dial in 02:35.520 --> 02:42.720 and work and we were trying to figure out what to do, basically thinking about 02:42.720 --> 02:47.760 creating content. I had MTV.com at the time but we're just morphing that 02:47.760 --> 02:54.240 over into metaverse.com and I got a call, I think it was through Rick 02:54.240 --> 02:59.720 Kelman, audio guide MTV, who you were doing a... I was producing an 02:59.720 --> 03:05.520 infomercial for a friend of mine and I don't know if he called me or if you 03:05.520 --> 03:09.200 called me, I think you called me, right? Yeah, I asked him if he knew 03:09.200 --> 03:13.040 anybody because I had this idea and I was kind of playing around with the 03:13.040 --> 03:15.040 internet and I said, you know, give me somebody that really knows what 03:15.040 --> 03:17.360 they're doing with this internet stuff because I have a couple of ideas and 03:17.440 --> 03:21.840 I said, hey, Adam Curry, you know, you should talk to him. I said, the long-haired 03:21.840 --> 03:27.920 VJ guy and he goes, man, he's a geek. He got a call, I said, he's a geek. I said, 03:27.920 --> 03:34.480 I'm gonna call him, give me his number. So you called and I said, yeah, come on over 03:34.480 --> 03:39.440 because you were in the city, right? No, I was in Los Angeles. I was in LA, dude, 03:39.440 --> 03:46.160 I was in LA and after we talked, he said, you want to meet? And I said, 03:46.160 --> 03:49.120 yeah, I'll come tomorrow. Right. And that's right. And you showed up with your black 03:49.120 --> 03:53.600 leather jacket, your black denims and your cowboy boots. Still very impressive 03:53.600 --> 03:58.240 in Nashville. Right. And I went, oh, man, look at this guy. Of course, I forgot to 03:58.240 --> 04:04.560 look at myself when I said that. And you had a connection with Nares National 04:04.560 --> 04:08.800 Academy of Recording Arts and Sciences with Mike Green and the Grammys. 04:09.600 --> 04:13.680 And you were talking about something that I was totally into was the idea of a 04:13.680 --> 04:19.040 cybercast. It was gonna be a simulcast of the Grammys on CBS television and then we 04:19.040 --> 04:23.520 would do the internet component. And so you kind of pitched me on that idea. 04:25.840 --> 04:29.680 And I think you did the reverse. You said, okay, let's do this tomorrow in LA. 04:29.680 --> 04:35.920 Yeah. And I said, okay. And you called my bluff. Yeah, exactly. And I remember 04:35.920 --> 04:39.760 actually, I think you went out one day earlier and I came the day after 04:39.760 --> 04:42.640 that because I remember standing at the airport for like 25 minutes. You were 04:42.640 --> 04:47.360 gonna pick me up and like, oh, man, this guy's not gonna show up. He's stuck here. 04:47.360 --> 04:55.200 But we went in and we pitched the idea to Nares. And the first response was, 04:55.200 --> 04:58.080 that's great. We'll give you the license to do this for a million dollars or 04:58.080 --> 05:01.920 something like that. Well, the first thing was, what's the internet? 05:01.920 --> 05:05.920 Oh, yeah, that's right. Yeah. This internet thing you speak of. What is that? 05:05.920 --> 05:10.720 Yeah. He said, you know, here's what the internet is to you. Your brand is old and 05:10.720 --> 05:15.680 tired and young kids are going to leave you in droves unless you do something. 05:15.680 --> 05:19.120 They are interested in the very thing that you don't even understand and it's 05:19.120 --> 05:21.360 called the internet. And that was enough for Mike. He was, and Rob 05:21.360 --> 05:23.680 Sen was out there. Oh yeah, that's what Rob Sen, right. 05:23.680 --> 05:26.640 So then they offered it to us for a million bucks. Right. And then we said, 05:26.640 --> 05:31.520 well, we were thinking more like free. Like free. Yeah. And we could, in 05:31.520 --> 05:36.400 the same meeting, we convinced them of that. And as we were on, I literally, 05:36.400 --> 05:40.080 on our way out the door, I'd packed up the computer with a long 05:40.400 --> 05:44.720 telephone cable that we plugged into the fax machine to get online. And I said, 05:44.720 --> 05:47.600 oh, by the way, you can't pitch any of our current advertisers. 05:47.600 --> 05:50.480 All right. Because we thought, hey, it's easy. We'll get some sponsors, 05:50.480 --> 05:53.040 you know, it'll cost us money, but we'll get sponsors and they'll come from 05:53.040 --> 05:55.760 their sponsor base. We just pitch their sponsors and each guy will give us a 05:55.760 --> 05:59.040 little extra money. So they figured that one out and they cut us off at the 05:59.040 --> 06:02.800 knees on that one. But we left. We left with our head held high and our 06:02.800 --> 06:07.120 tail between our legs. Yeah. And then we, we beat the pavement for like, 06:07.120 --> 06:10.160 what? Like three, two months, three, almost three months. 06:10.160 --> 06:13.840 It was November. We, all November, we tried to convince people that the internet was a 06:14.640 --> 06:20.160 responsible medium. November, December, you know, started to heat up a little bit, 06:20.160 --> 06:24.560 January. The Grammys were March, I think March 1st that year. 06:24.560 --> 06:26.240 Yeah. And the February beginning of March. 06:26.960 --> 06:31.520 Halfway through February, you know, it's hard to, it's hard to think now that no one 06:32.080 --> 06:35.920 even really understood the internet as what it could be. It's a business model. 06:36.480 --> 06:39.840 But we thought that this was one potential model. And somewhere around halfway through 06:39.840 --> 06:43.360 the month, our first sponsor, I think was IBM. We had IBM, we had, 06:44.080 --> 06:49.040 Visa. Visa. And Casio had just come out with this new concept called a digital camera. 06:49.040 --> 06:53.120 Remember that? And they had like the Japanese engineers came over to demo it to us. 06:53.120 --> 06:54.720 White lab codes. Yeah, yeah. 06:55.360 --> 06:58.960 Which actually we used quite a lot of that during, during the cybercast. 06:58.960 --> 07:03.040 And so anyway, so. We went from near bankruptcy of funding this thing 07:03.040 --> 07:06.080 ourselves. We had to, we had to have a special T1 line drop. 07:06.080 --> 07:08.720 Drop to the Shrine Auditorium. Yeah, because they had no idea what, 07:09.760 --> 07:13.120 well, did RS do that for us? Was that Robert Seastrum from Didjax? Yeah. 07:14.800 --> 07:19.840 So yeah, that was, that was quite a, quite a job. Rob, Rob Sen from Rob Glaser. 07:20.400 --> 07:24.080 I'm sorry, Rob Glaser from Progressive Networks, which later became Real Networks. 07:24.080 --> 07:26.640 Right. Real audio. 07:26.640 --> 07:29.680 Yeah, that's right. Showing his butt crack all over the place. 07:30.640 --> 07:32.480 That was a lot of leaking in the funding. 07:34.320 --> 07:38.960 But it was fun because the artists would literally come off the stage and there was kind of like the, 07:38.960 --> 07:44.080 you had to go through this kind of like a gateway of reporters and they'd talk to the, 07:44.080 --> 07:47.920 you know, three or four TV stations, entertainment tonight. And then basically we were set up 07:47.920 --> 07:53.840 in a horseshoe formation with, with all of the, you know, we had laptops and stuff. 07:53.840 --> 07:58.160 We know we did, normally they went to horseshoe, right, of desks. Yeah. 07:58.160 --> 08:01.840 And most people would sit inside and face out to the artists. And we said, 08:01.840 --> 08:05.280 forget that, man. We put all of our helpers on the outside and turned them around. 08:05.280 --> 08:06.960 Right, that's right. Turned them around, exactly. 08:06.960 --> 08:08.640 So the artists were walking by going, what's that? 08:08.640 --> 08:11.200 Yeah, yeah, yeah. I remember David Crosby, we couldn't get rid of him. 08:11.200 --> 08:12.720 Yeah. He just kept like hanging out. 08:13.760 --> 08:15.280 Don't forget, Hasselhoff, he did that. 08:15.280 --> 08:16.080 Oh, God. 08:16.080 --> 08:18.000 We almost got him to do a comeback album. 08:19.200 --> 08:22.080 Only for the German market, David. Don't worry, you're famous over there. 08:23.920 --> 08:27.040 So anyway, so that was, that was very successful. We got a lot of press and 08:27.040 --> 08:31.200 all of the sponsors were very happy. And then we, basically, I think we, 08:32.480 --> 08:34.240 on a handshake, we split the company. 08:34.240 --> 08:34.800 Yeah. 08:34.800 --> 08:38.960 And, and I said, okay, but you got to move to New York. You moved to New York, 08:38.960 --> 08:42.880 and your stuff came weeks later, thrown into a truck. 08:45.200 --> 08:48.720 And, and we thought that at that time, that was it. You know, 08:48.720 --> 08:54.320 we were going to be creating content on the internet. And we waited, 08:55.200 --> 09:02.640 and we waited, and we sat by the far. Crickets, nothing, no one called. 09:04.400 --> 09:07.600 And of course, it turned out that we were really 10 years too soon for that stuff. 09:07.600 --> 09:08.320 But we did. 09:08.320 --> 09:09.360 Well, people were afraid. 09:09.920 --> 09:14.640 Yeah, definitely afraid. They had no idea. No idea what's going on. It was very confusing. 09:14.640 --> 09:17.520 Because they rolled around, you know, circled the wagons around the old style. 09:17.680 --> 09:21.520 This was still Windows 3.1. This is before Windows 95. 09:21.520 --> 09:26.160 So I remember getting all the, all the disks with the, the first three Internet Explorer. 09:26.160 --> 09:32.640 Yeah. Yeah. Well, all we had was, and, well, no, no, no, no. N.C.S.A. and Mosaic. 09:32.640 --> 09:33.360 Mosaic. 09:33.360 --> 09:38.800 And, because Mark Andreessen had sent me the first HTTPD server, like 1.3 or whatever. 09:39.840 --> 09:45.520 Anyway, so it was just quiet. And, and what was it? It was it, 09:46.080 --> 09:47.600 was it Brad who answered the phone? 09:47.600 --> 09:49.840 I think maybe it was. And we got a call. 09:52.480 --> 09:56.080 I was walking down the hallway. We got a call. And I heard him say, no, we don't, 09:56.080 --> 09:58.640 we don't do that. And I said, wait a minute, give me the phone. 09:59.600 --> 10:04.160 And on the phone was a very nice gentleman from Menheiser Bush in St. Louis. And he said, you 10:04.160 --> 10:08.080 know, we've been following in the press and we're very interested in this Internet thing. 10:08.080 --> 10:12.160 We don't understand it. We want to figure out, we know that the kids like it. 10:12.160 --> 10:14.560 And we want to understand how it affects our market. 10:14.640 --> 10:18.640 Do you have any kind of consulting group? And I said, you know, the problem is that you dialed 10:18.640 --> 10:23.120 into our production side. If I could just put you on hold, I'll, I'll turn you over to our, 10:23.120 --> 10:25.040 you know, consulting side. So. 10:25.600 --> 10:27.040 Hi, this is the consulting base. 10:28.320 --> 10:29.600 I think he knew all along. But. 10:29.600 --> 10:31.920 It was Bob McCauley, great guy. Bob McCauley, great guy. 10:33.440 --> 10:37.680 Yes. And then we went out to St. Louis. And, and that's really where our business started 10:37.680 --> 10:43.680 is, you know, these companies like Anheiser Bush, of course, Budweiser and Reebok. 10:44.240 --> 10:51.760 Connell Airlines, Thampax, to name a few amazing brands, they really wanted us to create content 10:51.760 --> 10:56.000 for them. So it wasn't just websites. It was, it was real content. We were doing a lot of work 10:56.000 --> 11:00.400 and we had, you know, we had all the contacts and we knew how to create digital content. 11:00.400 --> 11:04.640 And we turned that into, I'd say a very successful business because over the course of 11:05.360 --> 11:09.680 three, three and a half years, yeah, over the course of three and a half years, 11:09.760 --> 11:14.080 we built that organically. Then we had the opportunity. 11:15.040 --> 11:18.240 I remember the conversation we had by the water cooler was like, well, look, we can 11:18.880 --> 11:25.360 go, you know, we can be bought by large advertising conglomerate. 11:25.360 --> 11:27.840 Or, or technology firms. Technology firms, right. 11:27.840 --> 11:30.480 We had narrowed it down to like the EDSs, that's how old it was, 11:31.200 --> 11:34.000 who flew us out to Plano. God, that was amazing. Yeah. 11:34.000 --> 11:38.720 Or the agency holding companies like Omnicom, WPP and those guys. 11:38.720 --> 11:44.160 Or we had another option, which was to take it public. And this was 1990, 11:44.160 --> 11:49.440 it wasn't even 1996 yet. This was way before any internet bubble or hype. 11:50.480 --> 11:55.120 And we had real clients, real customers. And we looked at each other and said, 11:55.120 --> 11:58.320 dude, one thing we'll probably never get a chance to do again in our life is to 11:58.960 --> 12:02.640 take a company public. I think that was kind of the conversation we had. 12:03.200 --> 12:09.520 So we did that. It wasn't a huge billion dollar public offering. It was relatively small. 12:09.520 --> 12:16.480 But then we grew this company from, so basically a couple guys and shared offices to seven offices, 12:17.120 --> 12:23.440 600 employees, a hundred million dollars in revenue. And we made money. I mean, we, 12:23.440 --> 12:27.040 oh yeah, it was profitable. We didn't, we didn't raise a hundred million and spend our 12:27.040 --> 12:31.120 three years losing it. We raised a few million and we spent the rest of the time making it. 12:32.080 --> 12:36.080 We made, we made, we made a business and we created, that was in the days when, 12:36.720 --> 12:41.600 when every single solution required a custom software development component, 12:41.600 --> 12:47.200 there was no modules, there was no, no nothing. And everything we built from scratch here, 12:47.200 --> 12:50.480 we kept saying, you know, if we just start a company just for this piece of software, 12:50.480 --> 12:54.640 we can monetize that. And then we get too busy for the next client. We did e-commerce and 12:55.200 --> 13:00.720 dynamically generated websites and databases and all sorts of versions of publishing tools. 13:00.720 --> 13:05.840 We had complete web publishing tools. Yeah. And created them new every single time. 13:05.840 --> 13:09.440 Three dimensional. What was that thing, that three dimensional thing? 13:09.440 --> 13:14.160 Oh, the thing at Vladibil, the, the, the, I can't remember what it was called. 13:15.440 --> 13:19.120 Oh, that, we were good at naming stuff. So anyway, so that, that was about three years, 13:19.120 --> 13:23.680 worked our asses off. And particularly running a public company where every quarter you have 13:23.680 --> 13:28.480 to report your numbers and, you know, bringing that together from all these different offices. 13:28.560 --> 13:32.560 And then all of a sudden, you know, you turn around and it's time to report your numbers again. 13:32.560 --> 13:40.160 And so it's just one continuous high speed train ride. And then around 99, 13:42.960 --> 13:46.480 we saw that there were some things changing, particularly in the, what can you build and 13:46.480 --> 13:51.920 how much does it cost arena. And although we had some other ideas to, 13:53.120 --> 13:58.080 you know, really have a grand exit and, and roll up with a couple other firms in our sector, 13:58.480 --> 14:04.400 and sell that to IBM. Yes, a different strategy cast. 14:04.400 --> 14:08.240 That's a very different strategy cast. But it was that we, you know, we all along, 14:08.240 --> 14:14.080 I think we really wanted to get back to our core passion of sort of self-publishing 14:14.640 --> 14:17.520 thing that we had gotten into in the very beginning. In the very beginning, yeah. 14:17.520 --> 14:19.440 And we looked around one day and we, you know, 14:20.160 --> 14:24.800 you know, where, what office did we go to next week? Is it Boston? Is it LA? Is it San Francisco? 14:24.800 --> 14:30.240 And, you know, it was a lot of work and it was the, and you could see the writing on the wall that 14:30.240 --> 14:36.160 said, okay, the software part is getting commoditized. And the services part is, 14:36.160 --> 14:39.120 you know, you're at the mercy of your client. You don't own any customer. 14:39.760 --> 14:44.240 So we said, you know, IBM is doing a great job at this service of business. They had 14:44.240 --> 14:47.520 really exploded in that arena. So let's, let's see if we can pull together three or 14:47.520 --> 14:51.760 four hundred million dollars worth of companies. And by a merger, it's held to IBM and the 14:51.760 --> 14:55.120 other companies stopped it. There was no bubble and the internet would last forever. And we said, 14:55.120 --> 14:59.600 look, you know, look, look out there. I mean, they're going to start to bring some of this 14:59.600 --> 15:03.280 inside the software is going to get commoditized. You know, this is not going to stay like this 15:03.280 --> 15:07.040 forever. So they said no. And we went and found a different buyer, very enlightened company, 15:07.040 --> 15:14.560 spent off from KPMG. In 1999, we consummated our sale and we were the laughing stock 15:15.680 --> 15:19.760 New York and the rest of the world because of our market capital, you know, 15:20.240 --> 15:23.920 it was less than half a billion dollars and everybody else thought that they would sell their 15:23.920 --> 15:28.320 companies for billions of dollars. And we shortled that and laughed at that. We were, 15:28.320 --> 15:32.160 we did pretty well. We were very smart in hindsight, but that was, we knew we, 15:32.160 --> 15:35.840 I think we kind of felt was two months later. I mean, it was much longer than that. Yeah. 15:35.840 --> 15:41.920 Boom. So we kind of, it was a real company. Oh yeah. Real clients, real company, real 15:41.920 --> 15:46.160 business, real money, real profit, real services. And we had some, we have some legacy, 15:46.160 --> 15:52.960 some good legacy there. For sure. So then we, I went back to Europe, kind of semi-retired, 15:52.960 --> 15:58.400 although I was still thinking about, you know, broadcast, how can I broadcast, 15:58.400 --> 16:03.360 you know, I was still into the, how can we use this stuff to, to fulfill my need to, 16:03.360 --> 16:09.600 for self publishing in essence. You did some interesting things with the cable industry. 16:09.600 --> 16:14.880 Yeah. I was still fighting that idea that why, why does everything have to be distributed 16:14.880 --> 16:18.960 in a broadcast paradigm? I, I was just fascinated with this thing of, you know, 16:18.960 --> 16:24.720 I was playing with mesh networks and how, how to do, uh, completely change the cable industry 16:24.720 --> 16:29.120 through, through the reorganization of the HFC network. And why do you have to have a head ends? 16:29.120 --> 16:34.000 And, you know, and we built some great stuff, but again, at the end of the day, 16:34.000 --> 16:39.440 you had to go into a room, speak to someone who had their hands on it, on around the throat 16:40.160 --> 16:44.400 of a viewer or a listener. And they, and as long as they could hold on and squeeze, 16:44.400 --> 16:47.040 they were going to hold on and squeeze. There was no, there was no enlightenment. 16:47.600 --> 16:51.840 So I think we were both heading in the same direction, coming from opposite, opposite ends 16:51.840 --> 16:56.560 really. And, uh, okay, so that's, that's a little bit of our history. So we've, 16:57.200 --> 17:02.640 we've been in contact off and on for the past five or six years and always promise each other 17:02.640 --> 17:12.560 that if we, if we found something that we'd, we'd try and make it work. And well, the, the 17:12.560 --> 17:17.120 origins of podcasting have been long discussed and that's, everyone pretty much knows how that 17:17.120 --> 17:22.640 happened. But the first call I made, uh, when this, when I was really, I remember I was really, 17:22.640 --> 17:28.400 really excited and I called up and I said, Ron, Ron, dude, I think I've got something here. 17:28.400 --> 17:35.360 That's it. Um, because it was happening. It was, it was really, you know, uh, 17:35.360 --> 17:39.680 I was excited for the first time I was in a, in a developer community. And then 17:39.680 --> 17:46.080 there were people who were glomming onto this idea. And really in those first days, um, 17:46.960 --> 17:52.080 I created, my whole idea was to create an illusion, to create some magic. And the, and, 17:52.080 --> 17:56.320 and that's changed a little bit now with, with what iPod or software has become. 17:56.320 --> 18:00.720 But my thought was always, this is invisible stuff. This is all happening with your, 18:00.720 --> 18:06.480 you're always on computer. It's connected and it's a subscribe to programs and it's 18:06.480 --> 18:10.640 downloading it. Excuse me. And you don't really know that until it's on there. 18:10.640 --> 18:15.520 And then it tells you, and that has morphed a little bit with the, with the many open source 18:15.520 --> 18:19.600 versions of iPod that have come out that are now more like players and playlist organizers, 18:19.600 --> 18:26.320 et cetera. Uh, but I'd say pretty much from, from the outset, uh, we were, uh, excited about 18:26.320 --> 18:30.640 this because here was perhaps the opportunity that we thought was there 10 years ago. 18:31.200 --> 18:40.000 And that was, uh, essentially to foster a self-publishing movement and monetize that. 18:40.000 --> 18:46.240 Sure. Well, I remember we used to talk about how amazing it was back, back in 94, 95, we would say, 18:46.240 --> 18:50.800 you know, isn't it amazing that, that if people would come and say, explain the internet to us, 18:50.800 --> 18:55.280 remember that we had the map and we showed the cloud. And then we used to say, 18:56.560 --> 18:59.440 half of it was there. There were millions and millions of computers 19:00.080 --> 19:04.080 spread around the world. No one had thought of how needed it would be if they all 19:04.960 --> 19:10.640 could connect. And, and that connection was about communication more than sort of this, 19:11.360 --> 19:15.920 this, uh, publishing was more about communication. And then here we are 10 years later 19:15.920 --> 19:20.640 and there's millions of these MP3 players at iPods around the world. And we sat there 19:20.640 --> 19:24.080 in Miami and it goes, isn't it funny? We're in exactly the same place. There's, 19:24.080 --> 19:30.320 there's 25 million unconnected nodes, except for this time they're, they're narrowcast nodes 19:30.320 --> 19:36.640 rather than communication nodes. And that to me was a really enlightened part. It's a, okay, 19:36.640 --> 19:43.200 there's a receiver with plenty of room that doesn't require, you know, any type of 19:43.920 --> 19:48.160 high cost infrastructure to reach. And that's where I thought was brilliant. Plus 19:49.120 --> 19:55.680 you're background and creating a format that people found entertaining. So there's now millions 19:55.680 --> 20:02.640 and millions of these nodes and everyone who owns a node, every human behind the node, is thirsting 20:02.640 --> 20:08.080 for something that's not there. So they filled it up with their songs. That was kind of neat, 20:08.080 --> 20:12.080 almost like a novelty, like the CD was. Now they have their favorite songs and they can take 20:12.080 --> 20:16.400 them with them. And that's it. What's next? Oh, it's a pretty box. Same thing in the 20:16.480 --> 20:20.960 beginning of every new media revolution. The box was hipper than what was on it, which is why 20:20.960 --> 20:26.800 iPod is so sexy. So we used to sit and talk about, you know, how do we make the next generation 20:26.800 --> 20:32.160 of the medium, which is where the content is sexier than the box. And that's really what we, 20:32.160 --> 20:38.480 what I noticed within a couple months of, of, of the iPod or development is that, 20:40.000 --> 20:43.520 yes, this illusion with that really kickstarted it that, oh, wait a minute, you know, people 20:43.600 --> 20:48.480 introduce this, this enthralling, engaging content because of the stuff you just don't 20:48.480 --> 20:52.560 hear on the radio anymore, certainly not coming through your, your earphones on your iPod. 20:54.560 --> 21:00.960 But I'd say that today probably it's probably even growing the number of people who just wait for 21:00.960 --> 21:05.920 something to be updated on a website and click it and download it and either manually move it 21:05.920 --> 21:11.200 over or are burning it to a CD for in their car or, you know, whatever they're doing, 21:11.200 --> 21:15.040 it's, it's the content is what people are responding to. Yeah, I think, I think that 21:15.040 --> 21:20.560 people actually, I think listeners are going through more to find good content than producers 21:20.560 --> 21:25.200 are going through to make it. To create it, yeah. I mean, listeners will do, will do almost anything. 21:25.200 --> 21:30.240 And we were, some of those early studies and surveys we were doing was like out of every 10 21:30.240 --> 21:33.520 people that try to find a podcast, you know, seven or eight of them are having a pretty 21:33.520 --> 21:37.520 lousy experience finding it. And still we have millions of lists. Yeah. And then people falling 21:37.520 --> 21:41.280 off the edge, not understanding this cut and paste of RSS feeds, et cetera. 21:41.280 --> 21:44.560 How many times we said, well, I tried to listen to your podcast, but all I saw were these lines of 21:44.560 --> 21:50.400 code. And remember the time we said, well, just stare at it. Tell me what you hear. 21:50.400 --> 21:53.600 Yeah, I did that, man. Don't you hear it? Don't you hear it? Yeah, that's funny. 21:54.480 --> 22:04.000 So we've created a company, podshow.com. That's your, that's your hotline. 22:04.720 --> 22:09.520 Ron's a, a crackberry addict. You got to take that? Don't tell me you've got to take this in the 22:09.520 --> 22:15.120 middle of all the middle of our strategy cast. I love your blackberry, man. That's cool. I'm so 22:15.120 --> 22:23.360 envious. Hang up on somebody important. Really? Yeah. Cool. So first of all, maybe I should 22:23.360 --> 22:28.800 just ask you, why do we need a company to monetize podcasting? And is that exactly 22:28.800 --> 22:38.640 what podshow.com is doing? Well, I think that if you, if you are self completely self-centered 22:39.200 --> 22:47.440 and philosophical, you might say that the podcast movement is only about the desire 22:47.440 --> 22:55.200 to publish something. But if, if you really look at what happened when you made your programming, 22:55.200 --> 23:01.520 I think it opened up a sea, an ocean of listening, listener demand. And I think that, 23:02.160 --> 23:07.120 that the real magic of podcasting was that it tapped into a place that is, that has been 23:08.000 --> 23:14.560 beat out of, squeezed out of the listening audience through the consolidation of frequencies and 23:14.560 --> 23:20.560 content where, where in the DNA of the listeners, it's this desire to play a listening role in 23:20.560 --> 23:26.720 something creative. And podcasting tapped into this DNA gene in listeners that created a demand. And 23:26.720 --> 23:33.840 from that demand, producers who, who are very talented could fulfill themselves. It's, it's, 23:33.840 --> 23:38.960 it's, I think it's not exactly like weblogs where maybe you're fulfilled by just publishing, 23:38.960 --> 23:44.160 but here the connection between the content and the listener is much more 23:44.400 --> 23:52.400 real and, and, and tangible. So I think, I think that what we try to do is to get enough listeners to 23:52.400 --> 23:58.880 really take it from a novelty into a true medium requires its commercialization. And 23:59.600 --> 24:06.800 Why is that? Because it takes an investment. Somebody has to make it possible for the 24:06.800 --> 24:13.680 rest of the listeners out there to seamlessly get to cool stuff. And somebody has to invest 24:14.560 --> 24:20.560 independently of the big media networks so that the opportunity for independent producers to always 24:20.560 --> 24:27.200 have an audience doesn't become, so the podcasting doesn't become the PBS of tomorrow. It really 24:27.200 --> 24:34.160 has to have, you know, a friendly environment, enabling environment that, that maintains 24:35.040 --> 24:40.880 it enables anyone to make a podcast, but also allows the cream of the crop to reach the top 24:40.880 --> 24:46.560 and find their way to listeners. If the cream of the crop development is constantly left to large 24:46.560 --> 24:52.560 media empires, then we're screwed. And you've got PBS, right? And where it's off to the side is 24:52.560 --> 24:59.280 Channel 99 and you know podcasts are all now on the fringe. Yeah. So we, we have to invest, 24:59.280 --> 25:04.400 meaning our community, you know, how many podcasts that we listen to and how much email, how much 25:04.400 --> 25:09.440 talking about the producers, the producers, the producers and who's on the list and who's not 25:09.440 --> 25:14.160 and how little we talk about the listeners. Yeah. Like how to make the day better, how to make it 25:14.160 --> 25:20.480 easier and why is it 40 minutes and where's the format that's listener driven and how do we 25:20.480 --> 25:24.320 make it better to prove that we're as good as we think we are. If not, we're the tree that 25:24.320 --> 25:30.640 fell in the forest. You know, it's, it's just a sound that no one ever hears. So, so we need to go 25:30.640 --> 25:36.480 like business. Okay. So do we need to make an evil empire? I don't think so. Well, 25:38.000 --> 25:42.160 there's the crack. If you're chief operating officer, take, take the call. Take the call. Go 25:42.160 --> 25:48.160 ahead. Hey, Brian, how you doing? We're, we're making a strategy. You should come over. You 25:48.160 --> 25:51.600 should come over, man. We're making a strategy guess. Maybe as slow as it's going right now, 25:51.600 --> 26:00.080 we don't have any strategy. We're in the Murray Hill studio, number eight, I 26:02.640 --> 26:05.200 yeah. Man, I'm glad I'm checking out of here tomorrow. So no one comes to stalk me. You know 26:05.200 --> 26:13.120 where we are. 303 Lex. Yeah, the Shelburne. Bye. He's coming over. Yeah. Okay. We'll 26:13.120 --> 26:18.080 introduce Brian when he gets here. Okay. So that's a, that's an operations officer. He 26:18.080 --> 26:20.480 really thought we were in the Murray Hill. No, really? 26:24.240 --> 26:27.600 Okay. What kind of studio and how much is it going to cost to replicate that at nine million 26:27.600 --> 26:32.240 places? Don't worry, Brian. It's a wire and a coat hanger. Okay. So, so this is, this is 26:32.240 --> 26:35.440 interesting because this is one of the things that we've really been, been working on for a 26:35.440 --> 26:41.600 couple of months is, is listeners is we need to be, it's funny because all the talk on, 26:42.800 --> 26:47.840 on the podcast or news groups and everyone's talking about the tools to create the tools 26:48.400 --> 26:55.360 to make, so it's easier to create your RSS feed and all these things that listeners really 26:55.360 --> 27:01.680 have no benefit from unless, of course, they want to make that conversion to become a producer 27:01.680 --> 27:07.840 themselves. But, but coming from the traditional broadcast world, I've always been concerned 27:07.840 --> 27:10.800 about, well, viewers or listeners, but I've been a radio longer than I've been in 27:10.800 --> 27:14.480 television. It's always listeners. How do you get more listeners? And that's the 27:14.480 --> 27:18.320 thing that we really started off with is saying, okay, we've got to make, first of all, 27:18.320 --> 27:21.280 we've got to make this a hell of a lot easier and we have to introduce people 27:21.920 --> 27:26.960 to more podcasts and been doing a lot of that just through the, through the press. 27:26.960 --> 27:31.520 Right. And you know, if you're wondering, you know, it's like, why do I do all the press? 27:33.680 --> 27:40.240 It's the best way to introduce a big public to, sorry, a large public audience 27:40.240 --> 27:44.800 to this new phenomenon. And you'd be amazed how slow it really goes. So we may be talking 27:44.800 --> 27:49.520 about 6 million people. You know, wow, that's a tremendous amount, but really it's nothing. 27:49.520 --> 27:54.320 It's nothing. It's, it's such a, it's such a, particularly if you look at the, the, 27:55.520 --> 28:01.120 how many MP3 players are out there, whether they're iPods or other brands or embedded in 28:01.120 --> 28:05.120 cell phones and what have you. I mean, more importantly, look at, look at everything we're 28:05.120 --> 28:14.400 doing to disable the listener. We're making it increasingly complicated, you know, and more 28:15.440 --> 28:21.440 stuff in between the listener and the content, 5,000 podcasts, you know, 15 different. 28:21.440 --> 28:25.680 Oh yeah. It's becoming much harder to find and good stuff and search and there is no search. 28:25.680 --> 28:31.680 And then, you know, search engines don't even recognize what, how, how to get inside of it. 28:31.680 --> 28:39.680 And producers, you know, aren't banding together to build their own, you know, their own listener base. 28:39.680 --> 28:44.240 I mean, everybody talks about a democracy, but, but, you know, to be one, you have to kind of come 28:44.240 --> 28:50.160 together and all work towards some sort of common goal. And I, and I think, I think that the good 28:50.160 --> 28:56.000 deed of, of our company can have a common goal of creating and embracing increasing numbers of 28:56.000 --> 29:03.760 listeners. You know, why, why is radio failing? Oh, may I take a stab at that? Okay. Okay. 29:04.560 --> 29:09.120 I think the radio is completely disconnected from the listening audience. I mean, the great 29:09.120 --> 29:14.400 thing about radio, which I learned very early on is the traditional radio, which is based on 29:14.400 --> 29:19.840 transmitters, is you have a, a geographic community. And the most interesting things 29:19.840 --> 29:23.760 with a geographic community are, and by the way, it's a requirement if you have a broadcast 29:23.760 --> 29:30.560 license, you have to serve your community. That's still a requirement today. So that's been relegated 29:30.560 --> 29:34.800 to the community bulletin board. Here's our community services director who gets a five 29:34.800 --> 29:39.200 minute spot, you know, every 15 hours on the station. They treat it like it's not important. 29:39.200 --> 29:51.920 Yeah, exactly. Exactly. And radio has been morphed into packaging, playlists, and loud shouting. 29:52.560 --> 29:57.680 You know, you know, I'm a Southern boy. So, you know, we have these sayings for everything and radio, 29:57.680 --> 30:01.040 my saying for it is, you know, these big companies came together. They said, you know, 30:01.040 --> 30:05.280 we can consolidate these things. We can, we can use the same footprint everywhere and save a lot 30:05.280 --> 30:09.280 of money and increase our profits. And that, and down south, we say, well, the operation was a 30:09.280 --> 30:14.240 success, but the patient died. Yeah, exactly. So the listeners said, oh, screw you. I mean, 30:14.240 --> 30:19.360 you know, I'm not, I'm not, you know, you're pansy. I want good stuff. And I think the 30:19.360 --> 30:22.560 listeners didn't even know that. I mean, they know it now. I mean, they're feeling they do now, 30:22.560 --> 30:31.920 they do now. But I'm old enough to remember a very different type of radio. You know, 30:33.280 --> 30:38.080 I'll never forget my dad telling me the story of how his dad, my grandfather, took him to a 30:38.080 --> 30:43.200 radio studio once to see the actors because, you know, that was the it was a Lone Ranger, 30:43.200 --> 30:47.760 a Green Hornet, you know, shows like that. And I remember him saying he was so disappointed 30:47.760 --> 30:53.760 because he had this entire vision in his, in his head that he had built up of what it looked like. 30:53.760 --> 30:59.120 And, you know, and then he just saw a bunch of nerdy guys and gals, you know, banging on 30:59.120 --> 31:03.840 tin cans and shit. And they didn't look anything like the superheroes that they were portraying. 31:03.840 --> 31:10.320 And the let down was incredible, which really shows how large that theater of the mind really was. 31:12.000 --> 31:15.600 I remember radio where people used to take a microphone out on the street and, 31:15.680 --> 31:20.160 and interview people in, in depth, you know, and you'd hear the street sounds going on. It 31:20.160 --> 31:23.840 wasn't just chop, chop, chop, chop, chop. And that I think, of course, is because 31:24.640 --> 31:29.600 as radio became more attractive on a commercial basis, one thing didn't change. That's the 31:29.600 --> 31:34.400 number of hours in a day. There's 24 hours in a day. There's only so many commercial 31:35.120 --> 31:41.360 minutes you can, you can cram in there along with your programming. And my disappointment 31:41.360 --> 31:47.120 when I got to New York and was offered a gig on Z100, which for me was like the Mecca radio 31:47.120 --> 31:52.080 station of the early 80s. And I'll never forget Steve Kingston, the program director, who talked 31:52.080 --> 31:56.240 like this, man, I'm a, I'm a talk like this, a radio guy is going to talk like this. Hey, 31:56.240 --> 31:59.680 man, a fucking monkey could run this shit, man. Just read this card, you know, read this card, 31:59.680 --> 32:03.360 push this button. I was like, what? You know, there's no creativity in that, you know, 32:03.360 --> 32:06.960 it was, that was a real bummer. But of course, there was some other things that he was just, 32:07.120 --> 32:12.320 you know, being on that station was cool and all. But from the day one, I was like, so I get 32:12.320 --> 32:18.800 exactly one minute an hour to be creative. One minute an hour. And what happened was that people, 32:18.800 --> 32:24.720 it stopped being important. It became background noise. Yeah. You know, and the radio said, 32:24.720 --> 32:29.360 no, it's short attention span. So let's put more noise. People, people tuned out without even 32:29.360 --> 32:37.520 knowing it just, oh, background noise, background noise. And then, you know, this crap about video 32:37.520 --> 32:43.040 killing the radio star, radio committed suicide. I mean, it was no video killing it. You know, 32:43.040 --> 32:46.560 you, you find a good podcast, you close your eyes, you listen to what you're entertained. 32:46.560 --> 32:52.800 Totally. You know, there's this old joke about, you know, the priest and the monk and the rabbi 32:52.800 --> 32:56.960 and being interviewed. And the guy says, you know, when you die, you know, what do you want 32:57.040 --> 33:00.320 them to say at your funeral? And the priest says, well, I like him to say, there goes a man who 33:00.320 --> 33:04.480 served God and lived in peace and brought out the best in people. And the interviewer said, 33:04.480 --> 33:08.960 that's great. And then the monk said, I like it. They say, there's a man who lived a simple 33:08.960 --> 33:14.720 life of worship and thinking and was truly introspective. And the interviewer said that 33:14.720 --> 33:17.920 great. He said, you know, Rabbi, what do you want them to say? It's your funeral. The 33:17.920 --> 33:26.480 rabbi looked at him and said, look, he's breathing. And I think that the podcast, you know, 33:26.720 --> 33:32.080 turned to radio and said, look, it's breathing. It's alive. It's totally alive. It's breathing. 33:32.080 --> 33:37.200 And people said, wait a minute. Listening is cool. And wait a minute. This has my attention. 33:37.200 --> 33:40.480 And wait a minute. This is at the front of my consciousness, right? Not at the back. 33:40.480 --> 33:43.600 And I'm hooked on it. It shits in my vein. I don't want to, I don't want to pull the 33:43.600 --> 33:46.880 needle out. I'm digging it. So instead of people figuring out what, what, you know, 33:46.880 --> 33:51.520 where they are in the voting list, you know, they should do everything they can to be 33:51.520 --> 33:55.600 in the front of someone's consciousness to make increasingly higher quality 33:55.600 --> 34:00.320 contact with a listener in greater numbers of listeners. And I believe you can't do that 34:00.320 --> 34:06.400 without a focused material effort, a materialistic effort to get more and more listeners to discover 34:06.400 --> 34:12.800 it. The place where it can be blown, the free place, the place of democracy is in the creation 34:12.800 --> 34:15.520 of the content. That's what you did that's special. You figured out that there's these 34:15.520 --> 34:20.640 tools to let anyone do it. So what I think we're going to be doing is we're going to be providing 34:21.200 --> 34:27.200 a shot across the bow. We're going to bring in millions of listeners, millions more, 34:27.200 --> 34:30.800 and they're going to come into this community of podcasters, and they're going to expect 34:30.800 --> 34:35.360 something when they get there. And if the community of podcasters doesn't provide it, 34:35.360 --> 34:37.680 then our day is done. Okay. So how are we going to do that? 34:38.880 --> 34:43.520 And you're supposed to say, I'm glad you asked. I'm like, okay, let's eat. 34:43.680 --> 34:46.240 All right. 34:49.280 --> 34:53.120 You know, I've learned through the School of Hard Knox that there's a difference between 34:53.120 --> 34:58.560 strategy and tactics. And tonight, I think we're going to probably shift back and forth between 34:58.560 --> 35:05.840 both categories. But number one, a strategy is to make it easy and desirable for millions of 35:05.840 --> 35:11.440 listeners to find quality programming. Easy and desirable. So that means we have a place. 35:12.160 --> 35:20.320 Right. And that means we have to identify who we are as a community or as a medium to people who 35:20.320 --> 35:25.520 don't know about us yet, invite them in, which takes an investment, and then entertain them 35:25.520 --> 35:29.600 before they leave so they don't leave forever. This first connection, your first impression, 35:29.600 --> 35:37.040 is critical. So in order to do that, we have to make it easier for two things, for anyone to 35:37.040 --> 35:44.720 be creative in our medium, and then for the people who just the cream of the crop to rise to the top 35:44.720 --> 35:50.560 and drive the acceptance for all of us. So everyone has to be able to podcast because 35:50.560 --> 35:56.000 it is a medium that's good for one to 10 or one to 10 million. But in order for it to be 35:56.000 --> 36:02.240 qualified to qualify as a true sort of medium, the cream needs to rise to the top so that 36:02.240 --> 36:09.120 the listeners are engaged. So again, and I think maybe we'll take a picture of my little chart, 36:09.120 --> 36:14.720 make it sounds like Santa. He's outside the door. I think it was a garbage man. 36:15.760 --> 36:19.520 Make it easy and desirable for millions of listeners to find quality programming. That's 36:19.520 --> 36:22.800 our mission. And I haven't heard anyone else. That's a big mission, by the way, 36:22.800 --> 36:26.960 because that is the one thing that really makes our ideas, I think, 36:26.960 --> 36:30.000 very different from everything that I'm seeing out there at least right now. 36:30.480 --> 36:36.480 We talk, I mean, all the engines and the software. I mean, we love the guys that are out there doing it, 36:36.480 --> 36:40.320 but you don't hear a lot of talk about, hey, I mean, I've never been asked and I don't believe you 36:40.320 --> 36:44.080 have. How do we make it easier for listeners? Right. I don't think it's ever come up. It's 36:44.080 --> 36:49.760 look what I built, look what it can do. Yeah. How do we make it easier? And you 36:49.760 --> 36:54.240 developers out there, what if the answer was make it invisible when you'd be willing to 36:55.200 --> 36:59.440 to make your art invisible? Make your art invisible. Yeah, that's a tough call. It's very tough. 36:59.440 --> 37:07.520 It's very interesting. And then what does a podcast making suite look like and how much of 37:07.520 --> 37:12.240 it is software and how much of it is access to different things and how does that work? 37:12.240 --> 37:19.680 And I think the third thing is how do we engage marketers? And engaging marketers has 37:19.680 --> 37:24.560 caveats. How do we engage marketers without losing our audience? How do we finance the growth 37:24.560 --> 37:28.640 of our industry through engaging marketers? Is that the way to do it? I mean, 37:29.520 --> 37:36.400 to the growth of our industry through bringing marketers in? Well, first of all, it's inevitable 37:36.960 --> 37:44.000 that marketers will come in. So to start at the beginning by accepting the inevitable 37:44.000 --> 37:48.880 is a very pompous and self-serving to think that it's a place that marketers won't find. 37:49.440 --> 37:53.120 And maybe, and I don't know who would put themselves in a place to say they don't 37:53.120 --> 38:00.640 belong. I'm not so sure. As in all things, no one is forcing the listener to listen to this stuff. 38:00.640 --> 38:05.280 No one has a chokehold on the frequencies. People who don't want marketers don't have to market. 38:06.880 --> 38:12.000 And I have to answer. Yeah, that's okay. This is Mrs. B. Oh, that's the big boss. 38:12.000 --> 38:19.440 Hey, Mrs. B. Hello. I'm making a podcast about a strategy cast. Would you like to come up and join in? 38:20.720 --> 38:24.880 You're on the air. What? You're live, baby. Hey. 38:27.040 --> 38:31.200 Eight I. What you wearing? Hey, that's my wife. I'm sorry. 38:33.680 --> 38:37.120 All right. So you can come and you have to be quiet because you're going to be on the air. 38:37.120 --> 38:42.000 So come on up. Oh, that was cool. Yeah. 38:44.560 --> 38:50.880 Oh man, once I was in the studio and I put a fly in the windsock on the microphone. 38:51.440 --> 38:55.040 That must have sounded really cool. And then you got engineers running around. 38:55.040 --> 38:57.600 Where's that home? Man, I can't find it. Where's the home? Where's the home? 38:57.600 --> 39:03.040 Fly right on the windsock. That was pretty funny. Okay. All right. So, 39:03.360 --> 39:09.680 uh, you know, I think that we've had enough discussion about where market is going to find 39:09.680 --> 39:12.160 their way. And I understand that people may not like it. But no, but that's really, 39:12.160 --> 39:16.960 that's a very critical point is it is very arrogant to think that they don't belong there or they're 39:16.960 --> 39:23.440 not going to come finding their way in. So we might as well be prepared and, and set them up right. 39:23.440 --> 39:27.120 Or at least give it the opposite. Yeah. I mean, we, I look at us as defenders of 39:27.120 --> 39:31.040 communities. Like we're saying, okay, you know, if we don't watch out, marketers are going to 39:31.040 --> 39:34.320 come in. They're going to go through all the traditional paths because marketers usually 39:34.320 --> 39:38.400 take the easy path. They're going to go try to find a million famous people to make things 39:38.400 --> 39:42.080 called podcasts and then, and they can do it without our permission. They don't need our 39:42.080 --> 39:46.800 permission. That's just as free as everybody else. If we're smart and we're aware, we're going to 39:46.800 --> 39:51.840 embrace these guys and we're going to educate them that there's a new breed of content in 39:51.840 --> 39:57.520 town with new producers. And we're going to need a hundred producers doing a job that one can do 39:57.520 --> 40:00.560 in a traditional medium. Cause that's how we're going to assemble large enough audiences. 40:01.200 --> 40:07.200 So my feeling is that we should be embracing it. And one of the jobs of a pod show is to make it 40:07.200 --> 40:15.040 possible for hundreds of small, smaller producers who really are targeting smaller audiences 40:15.040 --> 40:21.440 to band together to reach a gross audience size large enough so that we can have some say so 40:21.440 --> 40:27.200 in the world of content, in the world of sponsorship, in the world of marketing. 40:27.760 --> 40:31.040 You know, I was thinking, you know where it happened in a really bizarre way? 40:32.320 --> 40:38.720 Blockbuster video. Blockbuster video got big enough for a brief moment in time 40:39.600 --> 40:43.440 to where it could turn around to Hollywood and say, give me more PG-15. 40:43.440 --> 40:45.360 You're right. Yes, absolutely right. 40:46.000 --> 40:53.360 And it was an alternative distribution network for guess what? The content that big media had 40:53.360 --> 40:56.960 that it couldn't no longer sell through their traditional channel, the theater. 40:57.840 --> 41:03.120 So we have a better opportunity because we're saying, okay, if we're as good as we think we are 41:03.120 --> 41:08.720 and we can engage these listeners, let's pull together. I like to make some money from it, 41:08.720 --> 41:13.040 that's great, but we're investing first. If we're right, first of all, we're investing our own 41:13.040 --> 41:16.480 money, you and I. Second of all, the people that are working with us are investing. If they 41:16.480 --> 41:19.680 don't have money, they're investing their personal time. And third of all, we're going 41:19.680 --> 41:23.760 to get money from other people to invest it. And so we're taking the risk and our reputations 41:23.760 --> 41:29.520 are at stake and our industry is at stake. So we're going to live and breathe this concept 41:29.520 --> 41:34.480 of bringing quality alternative audio entertainment, hopefully eventually more things, 41:35.040 --> 41:41.920 to serve a growing audience demand. That's our responsibility. We need marketers 41:43.280 --> 41:47.760 to have to fund this process. That marketers could bring us tomorrow 50 million listeners. 41:48.800 --> 41:52.960 You know what? We know it. We saw it in the internet. The internet exploded when marketers 41:52.960 --> 41:58.720 helped bring listeners. I remember it so well. I remember watching, I remember from the news group 41:58.720 --> 42:04.560 days when it was like, you know, even the dot-com domain name was bad and, you know, this can't 42:04.560 --> 42:08.880 happen and it's horrible and it'll ruin the internet. And I don't think anyone can argue that 42:09.840 --> 42:14.720 money coming into the internet has made it worse. I mean, it's turned, if I could 42:14.720 --> 42:18.560 turn it off tomorrow to remind everyone what it was like without the internet, I certainly would, 42:18.560 --> 42:24.800 you know, that's a lot has happened. You want to get tactical for a second? 42:25.360 --> 42:30.720 Well, I think we'll cross the line here as I flip the page because I want... 42:32.320 --> 42:37.680 By the way, this is, this mic is, it's given a nice stereo. It sounds kind of tinny. 42:38.880 --> 42:47.040 The dog ate my homework. So what are the four pieces of the puzzle? Well, 42:48.720 --> 42:54.640 I think that it's the listener, the producer, the marketer, and the enabler. 42:55.360 --> 43:02.400 And I think that that's what we want to be is the enabler. And to do that, our company has to do 43:02.400 --> 43:06.480 things for each of the other three categories, right? The producer, the listener, and the 43:06.480 --> 43:10.720 marketer. So what do we do for the producer? You want to start with listeners and we've been 43:10.720 --> 43:17.520 a listener? Just... Okay. Listen, whatever you want. No, it's cool. It's cool. A listener 43:17.520 --> 43:25.440 needs to be able to find great stuff to listen to, to be able to manage what they listen to, 43:25.440 --> 43:29.760 and enjoy it. And if we had our way in our medium, communicate with it, respond to it, 43:29.760 --> 43:36.320 engage it, interact with it. Sounds easy. Finding it alone, how many podcasts we have now in 43:36.560 --> 43:43.440 our directory? I think as of yesterday, like 5400 or something like that. 5400 and it doesn't 43:43.440 --> 43:47.840 count the lame stuff put out there that are called podcasts that are old mp3 files of 43:47.840 --> 43:52.800 everybody that brushing off, you know, the conventional guys. No, these are podcasts 43:52.800 --> 43:58.400 that are newly created by individuals. So a poor listener that comes out into the world and 43:58.400 --> 44:03.200 is trying to figure out what to listen to, you know, is coming. Is that my door? That could 44:03.200 --> 44:15.040 be my lovely inspiration. Hold on, folks. Hey, it is your inspiration. Hey, Brian, how you doing? 44:16.080 --> 44:22.080 Say hi to the people out there in podcast land. Howdy. That's it for you, Brian. Well, so one 44:22.080 --> 44:28.160 of the things that we're making a significant investment in is the iPodder.org directory, 44:28.160 --> 44:33.040 because a lot of work has to be done. I mean, right now or the way the directory grew was 44:33.040 --> 44:37.440 both great and not great. Great that we have all these people who are managing 44:37.440 --> 44:44.880 nodes in the directory. I love those people. Giving us a high quality of selection in each 44:44.880 --> 44:49.520 individual category. They're the guides. They're shepherds of their, you know, 44:50.240 --> 44:54.160 completely not appreciated, you know, in the way that they could be. 44:56.320 --> 45:00.560 All right, so how does a listener find a great podcast? Okay, one is they can look around 45:01.120 --> 45:04.800 in this directory by themselves and they're liable to stumble into anything that the first 45:04.800 --> 45:09.760 couple of things they find aren't living up to their expectation. We're dead. They're gone. 45:09.760 --> 45:14.400 They could search. Well, searching is something we're working on that needs to be dramatically 45:14.400 --> 45:19.680 improved and we think we've got a way to do that. Or, as is typically happening with the 45:19.680 --> 45:24.080 happiest listeners that we found, is that somebody somehow recommends something, 45:24.080 --> 45:30.960 hooks them up. And that is typical with the sort of new mediums where you need to find your 45:31.760 --> 45:39.360 innovative early adopter or early communicator who kind of hooks you up. And by bringing to life, 45:39.360 --> 45:46.640 iPodder.org, bringing to life the personality of each node, each genre, I think we can go a long 45:46.640 --> 45:52.240 way towards helping listeners for the first time ensure that they find something good. You know, 45:52.320 --> 45:58.720 it's like if you live in the Bahamas and you know that the wealth of your island, 45:58.720 --> 46:04.880 the life of your island depends upon the tourist trade, almost the entire island welcomes tourists. 46:05.520 --> 46:10.480 Because they understand that their livelihood depends upon it. We need that same philosophy 46:10.480 --> 46:17.200 podcasting. We need to welcome listeners. So we're going to be expanding with much better 46:17.200 --> 46:26.960 tools for these category managers. Give them a chance to speak their mind. And possibly you'll 46:26.960 --> 46:31.840 see a category manager making their own little mini podcast about other, being a little mini 46:31.840 --> 46:37.120 daily source code about their category. And talking about, you know, it's funny. Immediately 46:37.120 --> 46:41.040 when we go to talking about podcasts, we don't talk about it. We write about them, 46:41.040 --> 46:44.480 which I always found amusing. Yeah, that is kind of funny. So you're going, 46:44.480 --> 46:49.840 so we're finding something that's audio by looking at text writing about it. Yeah, that's true. So 46:49.840 --> 46:55.120 so I'm hoping that what we're going to see is that that these these node managers begin to have 46:55.120 --> 47:01.200 sort of mini podcast that that and become resources. So if I'm interested in something, 47:01.200 --> 47:04.960 I have someone to ask about whether what they think is good and what they think isn't good. 47:04.960 --> 47:12.080 That coincides with how people rate shows and how people vote and all the other things that 47:12.080 --> 47:16.240 are doing great at places like, you know, podcast alley, which is another important part of 47:17.360 --> 47:22.480 how things work on the internet. If you look at eBay, there's a seller ratings, 47:25.680 --> 47:32.400 recommendations and top 10 lists. And usually the crappiest recommendations 47:32.400 --> 47:36.960 are software generated. They're really only done. I mean, people spend billions of 47:36.960 --> 47:41.040 dollars on software to do what a really decent person with some good common sense 47:41.040 --> 47:46.400 who knew their genre could do. Yeah. So fortunately, I think we're in a place in our medium where 47:46.400 --> 47:51.040 we can still have human intervention in this process and the soul and a DJ like we talked 47:51.040 --> 47:55.040 about yesterday. I mean, what's a playlist without a DJ to tell you that what you're listening to 47:55.040 --> 48:00.640 is cool. Yeah. Yeah. Well, that doesn't exist anymore on the radio. Yeah. Well, that's a 48:00.640 --> 48:04.320 different part of the different part we're going to do. All right. So so we want to help 48:04.320 --> 48:09.440 listeners and we think that you're going to find a tactically over the next month or so 48:09.440 --> 48:18.720 complete new face on, on our iPodder.org. We think that, you know, you're going to see us 48:18.720 --> 48:23.360 do some interesting things with some of the portals that are already out there, one in particular, 48:23.360 --> 48:29.760 and begin to bring a connection between sort of the front end of the community and sort 48:29.760 --> 48:35.840 of the directory part of the community. How's that? Right on. And also just the whole 48:36.240 --> 48:43.440 process of subscribing, of managing your subscriptions. And should they even be called 48:43.440 --> 48:49.840 subscriptions? Yeah, precisely. I mean, why am I not programming or why am I not selecting a week 48:49.840 --> 48:54.240 worth of entertainment for myself? And on Friday, why am I not hearing something about 48:54.240 --> 48:58.240 cool things to do in my town on the weekend? And on Monday, why am I not hearing great 48:58.240 --> 49:01.280 things about, you know, the market and what I need to do for the week? And why is every day 49:01.920 --> 49:08.400 the same? You know what, these are all lessons that the broadcast industry learned 40 years ago. 49:09.120 --> 49:14.160 But we've forgotten that in traditional radio. We've forgotten, and we have to reinvent the 49:14.160 --> 49:19.280 wheel in many cases, but relearn all this stuff about how you communicate with your listening 49:19.280 --> 49:24.640 audience and what you tell them and how you bring them to certain places and how you help them 49:25.360 --> 49:29.680 get what they really seek. Yeah, how you ask them, how you listen, what you can't really do 49:29.680 --> 49:35.280 with radio, you know, we can ask somebody and they can come online and tell us. And they can tell 49:35.280 --> 49:40.240 us by talking, which we're going to help them do, or they can tell us by typing. Yes. It's a beautiful 49:40.240 --> 49:44.240 thing that we're just scratching the surface of. So we need to give them the chance to manage 49:45.120 --> 49:50.800 or to select for someone else to manage for them, their listening environment. There's no 49:50.800 --> 49:56.080 law that says that someone has to lean forward. Maybe we want them to lean back. Lean back. 49:56.320 --> 50:01.120 And maybe they want to lean back and let someone else do the driving and selecting. So 50:01.120 --> 50:06.640 I think you're going to see us spend a lot of time in this sort of making the concept of 50:06.640 --> 50:13.600 subscription be ubiquitous and invisible and go back to, you know, hey, find what you, 50:14.160 --> 50:18.240 you know, here's a way to fill this part of your life. And I'm not even sure yet how 50:18.240 --> 50:22.480 we're going to brand. I think we have some ideas, but I think it's going to be a natural 50:22.560 --> 50:26.640 evolution out of kind of where we are today. And I'm hoping that that open source community, 50:26.640 --> 50:32.000 you know, will kind of grok to this. Well, as you can see, like the iPod of 50:32.000 --> 50:37.040 development has kind of stagnated. It's like, you know, no more work has really been done 50:37.040 --> 50:45.120 publicly, at least on all of that, on really creating that environment for the listener. 50:45.680 --> 50:51.760 And if you are a developer and you believe that the listening engagement of listeners 50:52.320 --> 50:58.240 is by any stretch of the imagination, good, then you're killing our industry because 50:58.240 --> 51:04.240 it isn't good. And there's many thousands, many millions of potential listeners are 51:04.240 --> 51:10.960 missing podcasting because it's confusing. And we're seeing it, we're hearing it every 51:10.960 --> 51:15.200 single day. So for the listeners, we have a lot of work to do. It sounded like a long piece. But 51:16.000 --> 51:23.440 the final part is, I think we need to invest some money in distributing podcasting on podcasting 51:24.560 --> 51:31.280 potential out to desktops, out to iPods and MP3 players, so that people get it fully loaded 51:31.280 --> 51:35.920 or already loaded and they get to immediately click and enjoy. Yeah. Well, because you 51:36.640 --> 51:40.240 got to hook people in. You got to give them the immediate gratification. 51:41.040 --> 51:45.680 Our last show, we said, okay, ask yourself about your podcast. If the listener comes in for the 51:45.680 --> 51:50.960 first time and they can listen to three shows and find out if they're going to stay or leave, 51:50.960 --> 51:54.320 what's three shows do you want to listen to? And it's yours, one of them. And we've had a lot of 51:54.320 --> 51:58.560 people say, no, mine probably isn't one of the first three. But I think they'd get to me if 51:58.560 --> 52:02.560 they like this type of thing. So we need some of that, you know, why aren't you podcasters 52:02.560 --> 52:06.640 out there, you know, pointing to other shows more and building our listener base and making sure 52:06.640 --> 52:14.240 we're all safe and happy and lifting the overall quality of our programming across the board. 52:15.520 --> 52:22.640 All right. Listeners, done? Yeah, producers? Okay. First thing about producers is 52:23.680 --> 52:28.800 in our current environment, producers and talent are the same thing. I'm predicting that that 52:28.800 --> 52:33.840 won't last. That we'll have people who don't necessarily want to be the voice but want to be 52:33.840 --> 52:44.080 the producer of shows. Correct. Or I think our strategy will be find the best people today 52:44.080 --> 52:51.120 that our producers and talent enable them to invest in them and help them create even 52:51.120 --> 52:55.600 better programming for themselves and for others and then give them the opportunity to bring 52:55.600 --> 53:00.320 others in. Right. And I think that that's very interesting. The podcasting community, 53:01.120 --> 53:05.440 the listening community is telling us that they like certain podcasters very much for different 53:05.440 --> 53:10.640 reasons. And I think you're going to see us investing directly in those shows, but not just 53:10.640 --> 53:14.640 as a show, but the people behind those shows to give them a chance to create more. 53:15.520 --> 53:23.040 And this is a very interesting and important point that anyone who has created a podcast knows 53:23.040 --> 53:26.720 that even if you had the best tools and everything was seamless, you didn't have to deal 53:26.720 --> 53:33.040 with compression and RSS files and all this stuff and uploading and whatever, it takes time. 53:34.240 --> 53:40.560 It takes significant time investment. And although a lot of people are very enthusiastic, 53:42.400 --> 53:47.280 they need some form of compensation to really manage their lives around creating 53:47.520 --> 53:52.560 programming. You know, not everybody. I mean, we're very fortunate. Guys like Dave, 53:52.560 --> 53:55.600 you know, Dave Winer is very cool. He can drive across the country because he's had some good 53:55.600 --> 53:59.840 fortune in some of his other businesses. But the rest of the guys out there that are making 53:59.840 --> 54:04.960 this stuff, they have jobs and they have income needs and they have families. And you know, 54:04.960 --> 54:09.200 to be able to do something you love, I mean, everybody says to be able to do something 54:09.200 --> 54:13.680 I love is my job is my biggest dream. So by taking the marketing out of the equation, 54:13.760 --> 54:19.120 they can't do it as their job. They do it and starve. So by bringing marketing into the equation, 54:19.120 --> 54:24.560 we're going to try our best to enable people to do something they love and get paid for it. 54:24.560 --> 54:27.360 I think what's unique about the way we want to bring marketing in 54:28.160 --> 54:36.000 is that we want to use the top level pod shows podcasts to feed a market for all the other 54:36.000 --> 54:42.000 podcasts. So we want people to join a network where they assemble a huge audience. We think 54:42.000 --> 54:47.360 it's not enough just to host your show somewhere. That's not the best way to find listeners. The best 54:47.360 --> 54:53.680 way to find listeners is to join a group that drives listenership. You can publish your book on the 54:53.680 --> 55:00.720 internet. But if you manage to somehow through an Amazon, feature it and get it brought forward 55:00.720 --> 55:06.480 people who are looking for alternative publishing, sniff around Amazon. Right. And Amazon took 55:06.480 --> 55:12.800 billions of dollars of losses to build that. To build what? An audience. Yeah. An audience. 55:13.360 --> 55:16.720 We're going to try to do that. We're going to spend millions to build our audience. We don't 55:16.720 --> 55:20.880 have billions but we're going to spend millions and we're going to spend it to build our audience. 55:20.880 --> 55:25.040 People out there don't let us down. So I think another part of our strategy you're going to see 55:25.040 --> 55:32.960 is that we sort of create production companies and we sign artists and we develop artists and we 55:32.960 --> 55:38.080 help them come and then we expect to open the opportunity for those artists to become producers 55:38.080 --> 55:41.680 of other artists or to be magnets to bring in other artists. And we think, you know, 55:41.680 --> 55:45.040 I think that some of the other stuff we'll be talking about later when we're finding a couple 55:45.040 --> 55:48.720 of great producers who will just develop artists on their own without ever wanting to be in front 55:48.720 --> 55:54.720 of the mic. All right. So what happens when we get this producer and these artists, 55:55.360 --> 56:03.120 how do we make it better and easier for them to become, to have their content heard and enjoyed? 56:03.120 --> 56:06.960 And I think rather what I hear mostly out there from other companies is we're going to make it 56:06.960 --> 56:14.320 easy to make a podcast. What we're trying to say is let's make it possible to have your content 56:14.880 --> 56:20.000 find its listening audience and be enjoyed by its listening audience. So how do I get my show 56:20.800 --> 56:27.520 to have listeners that enjoy it? Okay. So it's not enough to be able to record a podcast, 56:27.520 --> 56:33.680 a recording tool. Really got to create and publish. Create and publish. And publish in a manner 56:34.240 --> 56:40.160 that finds listeners. So you got to publish it to a place in which other podcasters 56:40.960 --> 56:46.080 who have gone before have created a sensitive listening audience who is interested in more. 56:46.640 --> 56:51.680 And every part of your publishing effort has to constantly be about engaging more listeners 56:51.680 --> 56:56.880 for yourself and other podcasters. So you want to be able to, we want to be able to rip away 56:57.440 --> 57:02.800 the nonsense around creating and make it as invisible as possible. And we're talking 57:02.800 --> 57:08.080 a lot about cast blaster, which is a tactical, that's a very tactical move, a tactical piece 57:08.080 --> 57:13.360 of our production strategy. And there's, there's two pieces of cast blaster that are great. One 57:14.080 --> 57:19.360 is maybe not in the first release, but very, very quickly you're going to see that, 57:19.360 --> 57:24.000 that it is really about, it's a listener finding production tool. 57:25.200 --> 57:29.120 Oh, that's, that's a good way to describe it actually. Yes, it has to record. And yes, 57:29.120 --> 57:32.080 it has to go bowling. And yes, it has to do that stuff that's going to be neat. 57:32.640 --> 57:36.800 But it, but you know, I wish we could show people, I just think we're a little early, 57:36.800 --> 57:41.360 you know, our drafts and our whiteboard stuff. But since people are programming 57:41.360 --> 57:45.440 and we've got some great stuff, Mike is doing a fantastic job and we've got some great stuff 57:45.440 --> 57:52.240 going on out there. I just want to pre notify everybody that our first beta release is just 57:52.240 --> 57:58.400 scratching the surface of where we're coming from because we want, you know, you can see the podcast, 57:59.120 --> 58:01.680 you need some tools to help you even think about how you're going to organize your 58:01.680 --> 58:07.120 recording of it, right? Right. Then you need to know. Or how you build up your show notes 58:07.120 --> 58:10.560 that helps, you know, again helps listeners find it easier through 58:11.680 --> 58:17.360 search that works better and how you write it directly to, to categories in the directory. So 58:17.360 --> 58:22.480 the one, again, someone can find it. And maybe even how you engage some listeners before you 58:22.480 --> 58:27.120 published. Yeah. You know, how you say, Hey, I'm thinking about this is my topic. Tell me, 58:27.120 --> 58:31.040 you know, tell me what you're looking working toward. Then once you get it up there, 58:31.920 --> 58:39.120 the two M's, manage it and monetize it. So some people just want to manage them. 58:39.680 --> 58:42.960 And other people want to have a chance to make some money with them. 58:44.480 --> 58:51.680 And in this case, I think we can offer both paths. And, you know, somebody might not care 58:51.680 --> 58:55.440 about the commercial enterprise, but still they're going to want to find listeners, I think. 58:55.440 --> 58:59.200 And those who don't probably don't belong in our network, but everybody else does. 58:59.200 --> 59:03.680 So there's two and it's going to be open to anybody. Well, I think there's two types of 59:03.680 --> 59:07.680 podcasters out there. And we love them both. Yeah, maybe there's a hundred types, but that's too 59:07.680 --> 59:13.440 complex. So tactically for us, there's two types. There's the sort of person who wants to make 59:13.440 --> 59:19.600 something with using their voice that might have an audience of their friends and family and people 59:19.600 --> 59:25.760 who are, you know, connected to them. And we think that that is a very unexplored market 59:25.760 --> 59:33.040 where people podcast to 10 or 20 or 30 people. We want a million of them. We want a million 59:34.160 --> 59:38.880 light podcasters. I think we're going to give them that tool. That'll be free. 59:39.520 --> 59:43.440 Free. That's our goal. Somebody's got to pay for that. So we're counting on marketers besides 59:43.440 --> 59:48.640 our money. We're counting on marketers to pay for that. That's so wait a minute. Let's just 59:48.640 --> 59:53.760 stop there for a second. So there will be a place where for free at podgeo.com, 59:54.560 --> 59:59.840 you will be able to get your cast blaster, which is a podcast creation tool, not just a 59:59.840 --> 01:00:03.920 recording tool, but a real creation tool. Publishing creation. Publishing creation. 01:00:04.880 --> 01:00:11.520 And you'll be able to record and publish create for free. Yeah. I love that, man. 01:00:11.520 --> 01:00:15.200 It's cool. Did you write that check? So we're in New York in 01:00:16.480 --> 01:00:20.720 Bronx by Bryan's here. Okay, we've been writing those checks, but I think that we're not, 01:00:20.720 --> 01:00:26.880 we're not doing this because we're philanthropists. I believe that there's a quid pro quo. 01:00:26.880 --> 01:00:30.400 So what do we want from those people? Yes, that was my next question. We would like 01:00:31.360 --> 01:00:40.480 a million points of light. People have to say, here's my podcast. It's my verbal message 01:00:40.480 --> 01:00:45.760 to my family and my friends. Here's what I think about or whatever. Here's what I think. And by 01:00:45.760 --> 01:00:52.960 the way, ain't podcasting cool. Check out these other podcasts. Okay. So that's the agreement, 01:00:52.960 --> 01:00:58.560 if you will, is bring us some listeners. Yeah. That's an easy one. And if they don't like it, 01:00:58.560 --> 01:01:04.880 our deal is, okay, introduce 10 people. That's all. Yeah. And for that, you know, 01:01:04.880 --> 01:01:08.080 and just tell us, I mean, we'll find out, you know, we know the way to do that, 01:01:08.080 --> 01:01:13.360 buddy and invites and all this type of stuff, but you help us out. Now I think that 01:01:13.360 --> 01:01:17.600 since we picture this universe of a million free light podcasters, 01:01:18.480 --> 01:01:22.000 we're also going to give them, I think, an increasing amount of tools. Brian over here 01:01:23.040 --> 01:01:30.400 has already built in the past, a huge network of tools that enable us to actually provide benefits 01:01:30.400 --> 01:01:36.560 that maybe even some money making for those people through advertising or through commerce 01:01:36.560 --> 01:01:39.600 and some other things that are really great. So, you know, we were laughing the other day 01:01:39.600 --> 01:01:44.720 of picturing my niece, you know, getting ready to go to college and creating a podcast. And through 01:01:44.720 --> 01:01:49.760 that podcast, talking to her family and friends that kind of help her create her tuition. Right. 01:01:49.760 --> 01:01:53.360 Yeah. Yeah. Yeah. Oh, there's no, that's a good one. Yeah, tuition cast, you know, 01:01:53.360 --> 01:01:57.600 and then I think we can help people be very clever about the way they communicate. 01:01:57.600 --> 01:02:01.840 Billions and billions of dollars has been spent on internet infrastructure for text. 01:02:02.560 --> 01:02:08.160 And, and it's audio blogs are cool. That's a good idea. But I think that 01:02:08.960 --> 01:02:13.280 that the blog, you know, which we will be providing a text interface, you know, 01:02:13.280 --> 01:02:18.160 I guess you could call it, we call it show blogs, show blogs. But we want the pinnacle, 01:02:18.160 --> 01:02:23.360 you know, the tip of the spear to be the actual audio. And I think that's going to be cool. 01:02:23.360 --> 01:02:26.800 So that's kind of our light people. Also in the light community, 01:02:27.760 --> 01:02:33.920 any one of them can push a button and become a pro. And the pro is not 01:02:34.960 --> 01:02:43.600 bigger, more invasive software, but it's access to the tools, the database, the sound effects, 01:02:43.600 --> 01:02:50.720 the production quality, the access to the marketing network, the organizational tools, 01:02:50.720 --> 01:02:57.680 the, the production support necessary to move it up a level and get in the big arena and, 01:02:57.680 --> 01:03:02.960 and find out if your podcast could be a major impact in your genre. 01:03:02.960 --> 01:03:06.720 Okay, let's talk about the, let's talk about the money part. People are always interested in that. 01:03:07.440 --> 01:03:13.040 So that means that you can participate in revenue sharing. 01:03:13.040 --> 01:03:15.920 Well, I think what you're going to see first, I'm pretending like I don't know, 01:03:15.920 --> 01:03:18.080 just to make the question answer so much more interesting. 01:03:18.800 --> 01:03:26.160 I think, I think there'll probably be two models. One, there'll be a service fee, you know, 01:03:26.160 --> 01:03:32.240 monthly service fee that you can basically do an unlimited amount of stuff and go off on your own 01:03:32.240 --> 01:03:38.640 and monetize it any way you want. Or there's a second one, which I think is more attractive is 01:03:38.640 --> 01:03:46.720 where you can join our network and participate in revenue. And again, the thing, the system 01:03:46.720 --> 01:03:52.960 that Brian built in his last company, we were sending out, I was on Brian's board, that's how I 01:03:52.960 --> 01:03:57.840 know I'm thousands of checks per month. I mean, we were, we were 10,000 a month easily. Yeah, 01:03:57.840 --> 01:04:02.720 like 10,000 checks, this is before PayPal. We're printing them out. I mean, it started with 100 01:04:02.720 --> 01:04:06.000 and 300 by about 500. They had to write special software to make the checks. 01:04:06.960 --> 01:04:09.520 People were making money and they were, and they were getting a real kick out of it. 01:04:09.520 --> 01:04:13.120 They were like, look, I mean, well, it's the same with, you know, with AdSense and with 01:04:13.200 --> 01:04:19.120 Amazon associates. And I've made 300 bucks off of selling coffee machines. It is a kick. I love it. 01:04:19.120 --> 01:04:22.400 And I think it's easier to talk about something being cool, maybe then to write about how cool 01:04:22.400 --> 01:04:27.600 something is. For me, it is. And I think you're going to see a whole new genre of 01:04:27.600 --> 01:04:32.800 many entrepreneurs that are not just out there podcasting because they love horses, 01:04:32.800 --> 01:04:36.480 but they're out there podcasting because they want to sell saddles. Right. So 01:04:36.720 --> 01:04:43.760 we're going to help them. And guess what? If they suck, no one's going to listen. And if they really, 01:04:43.760 --> 01:04:48.400 really suck, the person in the horse category who's got their own podcast is going to talk about 01:04:48.400 --> 01:04:52.640 how much they suck. And people who listen are going to vote that they suck. And we'll get 01:04:52.640 --> 01:04:59.680 back to voting again in a minute. So I think that the level of using our tools to make your own 01:04:59.680 --> 01:05:04.880 show and being outside of our network is probably more for sort of corporate customers 01:05:04.880 --> 01:05:10.720 who want to repurpose their content. Is that the boss again? That's the boss. Hey. 01:05:14.000 --> 01:05:15.280 Oh, are we winning? 01:05:22.640 --> 01:05:26.160 We're in overtime. Is it the heat? 01:05:26.960 --> 01:05:38.000 I think you just podcasted that to the entire podcast universe. That was our 01:05:38.000 --> 01:05:43.360 sports update from my wife, Martha Bloom, on the heat playoff game, heat in New Jersey. 01:05:43.360 --> 01:05:45.440 Brought to you by the Paris Hilton podcast. 01:05:47.120 --> 01:05:50.240 So what's the score? Tell the podcast world what's the score? 01:05:50.960 --> 01:05:55.200 It's 101 to 102. 01:05:55.200 --> 01:05:59.840 101 to 102, but heat is one is one. Two and a half minutes and double overtime. Oh my god. 01:06:00.560 --> 01:06:06.000 Yes, second overtime. And before we got our season tickets, did you ever watch basketball before? 01:06:08.800 --> 01:06:09.280 All right. 01:06:14.880 --> 01:06:18.880 And now, can you give me, can you give me an impersonation of the Miami heat announcer? 01:06:18.880 --> 01:06:28.240 No. Come on, give it to me. Come on, give it to me, give it to me. Dwayne Charquille, 01:06:28.240 --> 01:06:33.440 oh, when we're alone. No, when you're alone, she does it. Okay. I have to go make a, 01:06:34.000 --> 01:06:37.040 like our lives are at stake with this, you know, podcast, so I got to go now. 01:06:37.920 --> 01:06:41.360 Okay. I'll call you. I love you. Let me know who wins. Bye. 01:06:42.160 --> 01:06:48.400 So this is my transition into the marketers part. The Paris Hilton podcast starts, 01:06:48.400 --> 01:06:51.520 when does it start, Brian? I believe it starts at 29th, Friday. 01:06:52.240 --> 01:06:58.560 So this today, so this airs, or this is on, this is today. Right. Okay. And what you want to do 01:06:58.560 --> 01:07:03.200 is go to podcastally.com to find out how to subscribe to the Paris Hilton podcast. 01:07:03.200 --> 01:07:07.360 Yes, brought to you by them and us in some way or another. 01:07:07.360 --> 01:07:11.200 This was a paid advertisement. Yes. Well, you know what? It's cool what they're doing. 01:07:12.160 --> 01:07:19.200 And it's really cool about how much attention they, their Warner Brothers and the movie people 01:07:19.200 --> 01:07:24.240 in Paris is entourage and everybody gave to this. I mean, everybody doesn't quite know what it is, 01:07:24.240 --> 01:07:28.960 but I imagine there was more talk about this little bitty podcast thing than any other component. 01:07:29.600 --> 01:07:35.280 Two agencies and she's transitioned between PR firms and everybody's talking about it and, 01:07:35.920 --> 01:07:39.200 you know, green rooms and this or that and everybody's intimidated by it and 01:07:39.200 --> 01:07:42.640 everybody's embracing it at the same time. So I think that whole thing is pretty cool, that dialogue. 01:07:44.080 --> 01:07:48.160 Marketers. Marketers, trying to figure it out, not trying to hurt anybody's feeling, 01:07:48.720 --> 01:07:55.440 they're self-announced. All right. So you producers out there, think of this as an opportunity 01:07:56.000 --> 01:08:03.520 to take it a step up, to monetize it, to have your voice and to have the tools necessary 01:08:03.520 --> 01:08:09.760 to make the whole process a lot easier. Create, forget about record. It's just a button that's 01:08:09.760 --> 01:08:16.800 read usually. Create, publish, find your listeners, manage and monetize. And I will say 01:08:18.640 --> 01:08:27.440 that although Cast Blaster of course is our vision of the way to create a great podcast and 01:08:27.440 --> 01:08:32.960 publish it, we're not arrogant enough to think that we know everything or know how to build 01:08:33.040 --> 01:08:39.760 an interface for everybody. What I'm really excited about is that we'll actually be publishing an API. 01:08:39.760 --> 01:08:44.560 Well, that's another part of our strategy, what role does software play? 01:08:44.560 --> 01:08:51.120 Yeah, let me just explain API. That means that if you make your own Cast Blaster or you have 01:08:51.120 --> 01:08:58.480 a different tool that you like using for recording and or creating, you'll be able to hook that 01:08:58.480 --> 01:09:04.400 right into the podshow.com, just hit the red button at the time, the podshow.com interface. 01:09:05.920 --> 01:09:08.880 Cool. Yeah, that's very cool. Are you going to turn the TV now? 01:09:08.880 --> 01:09:10.560 No, just I want to see the last minute of what we're doing. 01:09:10.560 --> 01:09:11.120 Oh man, you're horrible. 01:09:11.120 --> 01:09:13.920 You're talking about technology. I don't know anything. 01:09:14.960 --> 01:09:20.480 Well, it's funny because that's the stuff that we, I have an idea about how 01:09:21.600 --> 01:09:24.880 this Cast Blaster should work and then I'll send you the beta and you go, 01:09:24.880 --> 01:09:28.720 oh, that's not the way it should be at all. You have it, well, but that's okay. 01:09:28.720 --> 01:09:30.640 I'm not a user. I'm a bruiser. 01:09:30.640 --> 01:09:38.080 But there's no right and wrong in that. So that's a real important part of our overall strategy, 01:09:38.080 --> 01:09:45.040 is we want to foster the developer community because there's tons of recording tools out there, 01:09:45.040 --> 01:09:57.840 just tons. And with a little bit of extra code, you could really delight your users who you already 01:09:57.840 --> 01:10:01.040 have who may be paying 29 bucks for this tool that you've made. 01:10:01.520 --> 01:10:12.160 So on the software part of our strategy, we sort of have written the importance of the API. 01:10:12.960 --> 01:10:15.440 That's, I think, that's going to be real important. 01:10:15.440 --> 01:10:19.440 And the blend of open source and internally developed solutions. 01:10:19.440 --> 01:10:20.000 Yes. 01:10:20.000 --> 01:10:26.400 So we want to continue to embrace the open source community and we want to, 01:10:28.560 --> 01:10:32.160 for the, we have to do some development on our own because it's the only way for us to 01:10:32.160 --> 01:10:37.360 execute our vision. But when we release our vision, it shouldn't be our vision anymore. 01:10:37.360 --> 01:10:37.760 Right. 01:10:37.760 --> 01:10:39.600 If we say here's a picture of what we think it should be, 01:10:40.560 --> 01:10:44.720 have at it. Here are the APIs. And we all need to be doing things like this. 01:10:44.720 --> 01:10:47.760 We talked to a lot of the guys out there that are developing. There's some great stuff. 01:10:49.280 --> 01:10:55.280 And, you know, it's just, it's just, you know, we have to be able to execute our vision. 01:10:57.360 --> 01:10:57.920 Marketers. 01:10:59.600 --> 01:10:59.920 Okay. 01:11:00.560 --> 01:11:01.280 We're almost there. 01:11:02.320 --> 01:11:02.640 You know. 01:11:03.840 --> 01:11:05.760 Then I want to make it some damn announcements. 01:11:05.760 --> 01:11:10.320 Okay. When you, when you go to the heat game, right? 01:11:10.320 --> 01:11:10.720 Yeah. 01:11:10.720 --> 01:11:11.920 And they announced the players. 01:11:12.960 --> 01:11:13.280 Yeah. 01:11:13.280 --> 01:11:16.480 At the beginning of the game, when they announced the players, 01:11:17.440 --> 01:11:21.760 the announcement of the players is brought to you by Florida Power and Electric. 01:11:21.760 --> 01:11:22.080 Right. 01:11:22.080 --> 01:11:28.160 No one's angered by that. As a matter of fact, they, your Miami heat and they blow up these 01:11:28.160 --> 01:11:33.120 flash pots, you know, and it's, you know, brought to you by Florida Power and Electric. 01:11:33.120 --> 01:11:37.600 And everybody knows it because they've heard it every single friggin' heat game, right? 01:11:38.400 --> 01:11:42.960 They love it. They understand that the show that they got was partially paid for by their ticket 01:11:42.960 --> 01:11:48.080 and the sponsorship of these people. All right. Podcasting. Our podcast, Superstars, 01:11:48.080 --> 01:11:52.480 and other people should be brought to you by some people. It helps create a flow of cap, 01:11:52.480 --> 01:11:57.920 capital into the community and through the community into creating more listeners and 01:11:57.920 --> 01:12:02.640 delivering our plan. Unless all of the people in the community want to send in money for 01:12:02.640 --> 01:12:07.200 us to go buy listeners because they're called customers and their customer acquisition costs 01:12:07.200 --> 01:12:13.360 associated with it, then we need to go get them and we need to build better infrastructure and 01:12:13.360 --> 01:12:18.720 all of that stuff requires capital investment. So marketers are our friends. 01:12:19.440 --> 01:12:24.560 Now, we could try to make everything subscription based and I think we're going to find out. 01:12:25.680 --> 01:12:30.080 I think we're going to find out that some of our content will eventually be 01:12:30.080 --> 01:12:33.600 subscription based, paid subscription based, but it's going to be very unique content 01:12:33.600 --> 01:12:37.680 with a very unique purpose. It really doesn't deserve to be marketed in a traditional way. 01:12:38.400 --> 01:12:44.640 For the rest of us, what's really important is that we find some traditional ways to include 01:12:44.640 --> 01:12:48.960 marketing and some clever ways to include marketing. So one is that fortunately, again, 01:12:48.960 --> 01:12:54.800 for Brian, we have already developed software over the years that has distributed 01:12:55.840 --> 01:12:59.360 advertising that can be included in other people's third party content. 01:12:59.360 --> 01:13:02.800 We're just going to take that engine, dress it up and make it a lot nicer and smoother 01:13:02.800 --> 01:13:07.600 so that people can put fun content around or in their podcasts. It really depends on the type 01:13:07.600 --> 01:13:15.520 of format of the show. Which is, of course, the thing that to me is very exciting is finally 01:13:15.520 --> 01:13:22.560 we have the opportunity, we're not constrained by the typical broadcast paradigm of shouting 01:13:22.560 --> 01:13:27.040 something really loudly in 15 seconds and making sure that it's in your face, in your face, 01:13:27.040 --> 01:13:32.240 in your face, in your face. We can go back to something that happened a long time ago, 01:13:32.240 --> 01:13:39.200 is we can make the commercials interesting, humorous, fun. We can be completely creative, 01:13:39.200 --> 01:13:46.160 not locked into time. I saw a, John Cleese has done a commercial, which is online. I think I 01:13:46.160 --> 01:13:51.200 sent you the link for live update. It's a backup software company. And it's not a third, it's 01:13:51.280 --> 01:13:56.880 six minutes, but it's fucking hilarious. And it's acting and it's just, it's really, 01:13:56.880 --> 01:14:03.920 really well done. And it's meant for a particular type of audience, for guys who buy backup systems. 01:14:03.920 --> 01:14:09.120 And it's very, very well done. And I think it hits home. And that's the kind of stuff that gets me 01:14:09.120 --> 01:14:18.320 really, really pumping. So we take it upon ourselves to create as much content for 01:14:21.760 --> 01:14:25.920 marketers, as many tools and approaches for marketers as we have for the other two 01:14:25.920 --> 01:14:30.560 categories, listeners and producers. We created a concept called the target cast. 01:14:31.120 --> 01:14:36.080 And the target cast is, we're not going to delve into it tactically, but it enables 01:14:36.720 --> 01:14:43.440 sponsors to engage groups of podcasts on different levels with different techniques. 01:14:43.440 --> 01:14:49.440 So one group may just have traditional radio type bumpers or billboards, you know, 01:14:49.440 --> 01:14:55.040 the lads in the beginning or the end. Another group may insert some advertising in the 01:14:55.040 --> 01:15:00.000 center, somewhere in the middle, like an interstitial. A third group might be, you know, 01:15:00.000 --> 01:15:06.160 sponsored where a product is endorsed or talked about by one of the show hosts. 01:15:06.160 --> 01:15:11.280 And a center group might be more like this John Cleese, where you have a custom made podcast 01:15:11.280 --> 01:15:14.480 that self announces a marketing podcast that delves really deep. 01:15:14.480 --> 01:15:20.240 Okay. Well, so this is very much like the Paris Hilton promotion, where you'll be 01:15:20.240 --> 01:15:26.080 hearing commercials. You'll hear us talk about the Paris Hilton podcast, 01:15:26.960 --> 01:15:30.320 pointing you to a place to subscribe at podcastally.com. 01:15:30.320 --> 01:15:35.360 And then the actual, Paris's actual podcast is promoting her movie. 01:15:36.400 --> 01:15:40.000 And think about what has to happen there. Somebody has to go coordinate with Warner 01:15:40.000 --> 01:15:44.320 Brothers. He doesn't want to go out and buy, you know, can't go out and buy 50 little 01:15:44.320 --> 01:15:47.520 sponsorships on 50 sites. They don't have the bandwidth. They don't have the time to do that. 01:15:47.520 --> 01:15:51.840 They don't know what they're getting. They don't have any, no idea of what's going to happen. 01:15:51.840 --> 01:15:58.720 So they need some sort of mechanism, you know, some sort of mechanism to bring the whole thing 01:15:58.720 --> 01:16:05.440 together and, and to plan a full engaged, you know, if we have a universe of millions of 01:16:05.440 --> 01:16:10.080 millions of listeners, well, maybe only hundreds of thousands are listening to a certain type of 01:16:10.080 --> 01:16:13.440 programming. We need to be able to bring them all together to create a big enough audience 01:16:13.440 --> 01:16:17.440 to attract a high quality sponsor. So I think we've done that in target casting. 01:16:17.440 --> 01:16:23.600 The next thing we need to do is... Should I take notes? 01:16:23.600 --> 01:16:27.760 It's going to be even more interesting, which is we're going to be able to let podcasters 01:16:29.040 --> 01:16:32.320 tell the world the type of sponsorship they like. Yeah, that's cool. 01:16:32.960 --> 01:16:36.400 I've got a petcast and I really would like... Talking to the mic, Rhonda. 01:16:36.400 --> 01:16:38.960 I really would like... Sorry, I was looking at Brian because... 01:16:38.960 --> 01:16:40.560 You were looking at the game, man. You weren't looking. 01:16:40.640 --> 01:16:52.800 By the way. So I got this petcast and I really would like a pet shop or pet food sponsor. 01:16:52.800 --> 01:16:59.680 This is, this is such a key, a key point is two things. We want to make sure that people who are 01:16:59.680 --> 01:17:04.720 listening to a particular type of podcast that, as we already discussed, you know, people... 01:17:04.720 --> 01:17:09.680 Hang on a second. We now interrupt the show for a skinny on sports, roving reporter, 01:17:09.760 --> 01:17:13.920 Marta Bloom, who will bring us the update on the Miami game. 01:17:13.920 --> 01:17:16.240 Notice I don't even mention the other team. What's the update? 01:17:20.400 --> 01:17:22.560 Ah, what is the, it's the New Jersey Nets? 01:17:29.520 --> 01:17:32.640 So we're going to, we're going to, we took out, we reached in the pantry. 01:17:32.640 --> 01:17:34.480 What did we do? We pulled out a can of what? 01:17:34.480 --> 01:17:38.320 We pulled out a can of what? 01:17:38.320 --> 01:17:38.800 We'll pass. 01:17:38.800 --> 01:17:39.680 Okay, I'll call you back. 01:17:39.680 --> 01:17:44.000 All right. Hey, we've got to do something about our mobile studio phone interface. 01:17:44.000 --> 01:17:45.280 We've got to get the Blackberry guys. 01:17:45.280 --> 01:17:47.040 Sorry about the listening audience. 01:17:48.400 --> 01:17:51.680 Okay, no, so this is really key because first of all, I totally believe that, 01:17:53.120 --> 01:18:00.480 that, I mean, look, from just from my perspective, if I'm listening to a particular genre of podcast 01:18:00.480 --> 01:18:05.360 and there's products and services being advertised in that that have to do with that particular 01:18:05.360 --> 01:18:09.040 genre or category, that's what I want. I want to hear that. 01:18:09.040 --> 01:18:14.480 But now we actually have a turnaround that we're going to be providing or from the opposite direction 01:18:14.480 --> 01:18:18.560 is I have a podcast about X. I want to have these types of, 01:18:18.560 --> 01:18:21.440 either I want to sell this type of product through my podcast, 01:18:21.440 --> 01:18:25.920 which is, which is one way to do it. Like I sell coffee machines and, 01:18:25.920 --> 01:18:30.560 and I river MP3 recorders and notice I say recorders and players, 01:18:31.440 --> 01:18:39.200 but also I want to be able to have advertising that is that fits within my podcast. 01:18:39.200 --> 01:18:41.520 Yeah, I'm looking, I'm looking for these types of sponsors. 01:18:42.400 --> 01:18:44.800 And imagine, you know, we're talking about, I mean, 01:18:46.880 --> 01:18:51.760 you were talking earlier about radio having, serving a geographic community, 01:18:52.720 --> 01:18:58.160 podcasts serve a psychographic community. So a psychographic community has a certain amount of 01:18:58.160 --> 01:19:06.480 needs of interest that transcend geography for that particular need. So it could be, I am, 01:19:06.480 --> 01:19:14.000 there could be types of podcasts for how do you buy a great flat screen television. 01:19:14.000 --> 01:19:18.640 And that could be hosted by Don and Drew. There's no reason why Don and Drew can't 01:19:18.640 --> 01:19:22.160 bring in an expert on that and host a very clever way to how to find them because, 01:19:22.160 --> 01:19:24.640 because they're going to go through the same trouble as the average consumer. 01:19:25.280 --> 01:19:32.480 And, and, you know, Steve Gilmore can put a panel together to talk about, 01:19:32.480 --> 01:19:38.640 you know, the importance of supply chain management and what it really means. 01:19:38.640 --> 01:19:45.760 And he can, he can piece together a great panel that, that can review an ECRM system 01:19:45.760 --> 01:19:52.880 from Siebel that would be of great interest to 10, 20,000 people and designed specifically for them. 01:19:52.880 --> 01:19:56.080 And through marketing and sort of pushing in the right direction. 01:19:56.080 --> 01:20:01.520 That'll be real interesting because you want that to be objective. 01:20:01.520 --> 01:20:03.840 Right. You want it to be. 01:20:03.840 --> 01:20:06.320 We're definitely going to change some rules here in the marketing game. 01:20:06.880 --> 01:20:15.440 I mean, to have 10, 5, 4 experts debate about a product or solution that you have in mind, 01:20:15.440 --> 01:20:23.920 a car, you know, the quality of a car, season tickets, the value of a certain Broadway play, 01:20:23.920 --> 01:20:28.960 what's the coolest play, you know, stuff that's sort of disposable because it has its own timeline 01:20:28.960 --> 01:20:31.520 that begets our entire new industry of expertise. 01:20:32.880 --> 01:20:38.080 All of these things are, and if you like something, you can get to it through that site. 01:20:38.080 --> 01:20:43.040 So that site can become, you know, that, that the show blog can become the trusted source 01:20:43.040 --> 01:20:46.720 through the verbal communication of it where we create our own sponsorships. 01:20:46.720 --> 01:20:50.880 People say, what's your inventory? You know, how much, what percentage of your inventory of 01:20:50.880 --> 01:20:55.440 advertising do you think you can sell? And our answer is, well, you know, our projections 01:20:55.440 --> 01:20:59.600 are like, you know, we have to make projections. They're, they're always very conservative, 01:20:59.600 --> 01:21:01.680 which they are. But in reality, we can sell 100 percent. 01:21:01.680 --> 01:21:02.880 100 percent, of course. 01:21:02.880 --> 01:21:08.320 Because we can decide, we collectively can be all of our podcasts as of what they 01:21:08.320 --> 01:21:11.600 think is a cool thing to sell. And if they try to sell crap, 01:21:11.600 --> 01:21:15.040 the rest of the community is going to be right on it, just like they are any good, 01:21:15.040 --> 01:21:22.560 you know, fraud related control place. And then, and we're going to stomp out the crap 01:21:22.560 --> 01:21:29.760 and bring up the good. So I really, I really think that the, that the role for marketers, 01:21:30.320 --> 01:21:33.120 we're going, I really believe that we're going to have more impact on redefining 01:21:33.120 --> 01:21:38.320 marketing than almost anything else. The paradigm of, of unique audio finding its way 01:21:38.320 --> 01:21:41.200 to listeners has been around for years. And the other thing I wanted to say 01:21:41.760 --> 01:21:46.480 was that there's a tremendous amount of chatter about monetizing blogs. And the 01:21:46.480 --> 01:21:54.880 challenge with blogs is that they mimic a, an environment that was never truly monetized. The 01:21:54.880 --> 01:22:00.480 sort of narrow publishing environment was never really a commercially monetized environment. 01:22:01.040 --> 01:22:07.520 But audio was a heavily commercialized environment. So we're mimicking a model 01:22:07.600 --> 01:22:13.680 that has already been proven to be highly commercializable, highly monetizable. So it's 01:22:13.680 --> 01:22:19.280 much easier to defend a business model and podcasting than it is in traditional blogging. 01:22:20.080 --> 01:22:26.000 Now, if the bloggers of podcasting might be authors who podcast a book, a chapter at a time, 01:22:26.000 --> 01:22:33.920 serial. So there are ways to use podcasting to sort of monetize blogging and to bring 01:22:33.920 --> 01:22:38.320 life to the weblog community. And so I, it's a very great, it's an excellent interface. 01:22:40.000 --> 01:22:43.840 Because there is a difference between your listening mode and your browsing mode. 01:22:43.840 --> 01:22:50.320 And I've seen that work time and time again. And my, my favorite is with music, 01:22:50.320 --> 01:22:53.200 which is something we haven't talked about. And maybe that's for a different, 01:22:53.200 --> 01:22:58.720 a different strategy cast, the concept of our pod safe music network. I'll just say the name 01:22:58.720 --> 01:23:06.000 there. Because, you know, we saw it with lascivious bitties, just go to the website and you tell, 01:23:06.000 --> 01:23:10.160 you give a website and that's pretty easy to remember bittiesforever.com. And then 01:23:10.160 --> 01:23:14.000 when people are in browsing mode, oh yeah, I want to go check out that website or 01:23:14.000 --> 01:23:18.720 look at it from my show notes at dailysourcecode.com. You know, your CBS interview, 01:23:19.760 --> 01:23:23.680 they, they were driven by you. Totally. I mean, I didn't tell them to go interview the 01:23:23.680 --> 01:23:28.160 bitties and they liked them. Yeah. Now they're not signed to a record deal. We'd like to fix 01:23:28.160 --> 01:23:32.880 that form, which we'll talk about in a number of other things, but they, they, they're good. 01:23:32.880 --> 01:23:38.400 Yeah. And they're unique and there's not a friggin place for them in a major label. No way. Because 01:23:38.400 --> 01:23:43.680 the machine would grind them up, but they deserve 100,000 sales or even a platinum record. And, 01:23:43.680 --> 01:23:48.080 and there's many versions of that out there. And they, you see them on television, they look 01:23:48.080 --> 01:23:52.720 just like any other multi platinum artists. They sound, the few snippets were great. 01:23:53.520 --> 01:23:58.480 Uh-oh. Okay. This is the final score? Okay. Final score. 01:24:05.520 --> 01:24:05.760 Yeah. 01:24:12.160 --> 01:24:15.120 Excellent. Thank you for that report. Signing off now. 01:24:18.240 --> 01:24:20.640 Like no one will know the score by the time they listen to this. 01:24:21.200 --> 01:24:25.280 Hey, I think she's pretty good reporter. Yes, she's great. You know what? I'm going to try to 01:24:25.280 --> 01:24:32.160 meet her and marry her. Good luck. Who would want you? That's true. That's a blind person, maybe. 01:24:32.160 --> 01:24:37.440 Okay. That's this. There's that sound. Watch. Okay. You'd marry me if I could make that go 01:24:37.440 --> 01:24:42.240 away. That sound right? Immediately. Yeah. Immediately. All right. I know this has 01:24:42.240 --> 01:24:48.160 been a really, really long strategy cast and I hope that people have gotten the concept. 01:24:48.960 --> 01:24:54.160 So how do we take the concept to reality? Well, we've been working really, 01:24:54.160 --> 01:25:00.000 really hard with a number of tactical issues in the past. I'm going to say 01:25:01.280 --> 01:25:06.480 half a year almost. Yeah. Yeah. Almost half a year, but certainly from the beginning of the year. 01:25:07.360 --> 01:25:12.720 And if you go back to what we said earlier, the first thing we felt we needed to do was 01:25:12.800 --> 01:25:19.920 make a real investment in talent because that is what it's about. Isn't that unique already? 01:25:21.520 --> 01:25:28.000 Everybody's talked about software and making it easier to record. And I think that says a lot about 01:25:28.000 --> 01:25:33.200 what we believe the medium is about by saying that our first real investment is in talent. 01:25:33.200 --> 01:25:37.520 There's all kinds of that talent. There's a podcasting talent. There's also the community 01:25:37.520 --> 01:25:47.200 organization talent, a website type of talent. Right. So we gave ourselves the task and this is 01:25:47.200 --> 01:25:53.680 a part of how do you bring in listeners and we looked at and we listened to 01:25:56.160 --> 01:26:02.560 just as many podcasts as possible. And I have to say that really is what I do with most of my life. 01:26:02.560 --> 01:26:07.680 I'm just always listening, listening, listening, listening to anything that's out there. 01:26:07.680 --> 01:26:13.760 Every new podcast that gets listed on iPod.org, I'm listening, trying to figure out what it is, 01:26:13.760 --> 01:26:17.600 where they're going, where they're headed. I try to enter in as much dialogue with as many 01:26:17.600 --> 01:26:26.640 people as possible. We certainly felt that we needed to grab a couple of creative people who, 01:26:27.600 --> 01:26:35.040 man, you are so busy. Go ahead. A couple of creative people that we could help 01:26:37.040 --> 01:26:43.440 build their audience. And every single person that we spoke to said, 01:26:44.320 --> 01:26:50.800 I would love to do this full time. I'd love to quit my day job. I'd love to be doing this. 01:26:50.880 --> 01:26:57.600 This is, I have a total passion for it, but how do I get over that hurdle? 01:26:58.480 --> 01:27:05.920 And that's where we sat down and we said, okay, we basically have to get people going. 01:27:05.920 --> 01:27:14.720 What we didn't want to do is buy shows. And there's just no way that I want to be responsible 01:27:14.720 --> 01:27:21.120 for someone's show. I want to be responsible for helping someone's creativity and helping them 01:27:24.400 --> 01:27:30.720 build what they're already doing. And of course, with any advice that can go along with that, 01:27:31.280 --> 01:27:37.280 we don't want any creative control over what people are doing. Not interested in that because 01:27:37.280 --> 01:27:41.680 that's what makes podcasting so beautiful is that you can wake up one day and say, 01:27:41.680 --> 01:27:46.320 today's show is going to be an hour and a half, which is what this show is, 01:27:48.400 --> 01:27:51.360 where I'm going to run up and down elevators or whatever. 01:27:52.720 --> 01:27:59.680 So we went out and we saw, based upon a number of criteria, one, people who we thought would have 01:28:01.200 --> 01:28:04.880 a number of built an audience that they've already created an audience. 01:28:04.880 --> 01:28:07.280 They've demonstrated their ability to attract an audience. 01:28:07.280 --> 01:28:14.400 Yes. We also were looking for categories, I guess that would be fair to say. 01:28:15.280 --> 01:28:19.200 We felt that a couple of different types of categories would be interesting to have. 01:28:19.840 --> 01:28:30.080 And we found them and we spent quite a while actually putting together the right type of 01:28:30.080 --> 01:28:35.840 agreement, which really resulted in us creating, what is it, five, six? 01:28:35.840 --> 01:28:37.600 Maybe six, maybe seven. 01:28:37.600 --> 01:28:46.080 Production companies. Production companies with podcasters who need to... 01:28:48.160 --> 01:28:52.880 I think people that we thought could be the vanguard. They're not the best, not the worst, 01:28:52.880 --> 01:28:57.520 but really were great, not only great podcasters, but great spokespeople for the community, 01:28:58.160 --> 01:29:02.800 that if you were to sample them, their stories are great, they're great people. 01:29:03.440 --> 01:29:04.080 Yes. 01:29:04.080 --> 01:29:08.960 They also trusted us, trusted in us, our story, and they're the vanguard. 01:29:08.960 --> 01:29:15.600 And I think that's a great name for them. It's like, okay, it's not about being the first, 01:29:15.600 --> 01:29:16.800 it's not about being the last. 01:29:16.800 --> 01:29:17.760 Or being the biggest. 01:29:17.760 --> 01:29:22.800 Or the biggest. It's just about being special and some unique way that you provide insight. 01:29:22.800 --> 01:29:27.520 And there's many, many more. We hope we'll seek us out and join our family in that way 01:29:27.520 --> 01:29:28.800 and hope that we can enable... 01:29:28.800 --> 01:29:30.240 You want to get the door for me, right? Thanks. 01:29:30.400 --> 01:29:36.480 We hope that we can enable them. So I think the vanguard. It's a vanguard. 01:29:36.480 --> 01:29:41.120 And a frontier, you know, founding frontier, memory type thing. 01:29:41.920 --> 01:29:46.960 And I think that we... We also talked to a couple that after we talked to him, 01:29:46.960 --> 01:29:47.760 it didn't make sense. 01:29:48.880 --> 01:29:49.200 Right? 01:29:49.200 --> 01:29:49.840 Hi, Marta. 01:29:49.840 --> 01:29:50.400 Hi, Marta. 01:29:50.400 --> 01:29:50.800 How are you? 01:29:50.800 --> 01:29:52.320 Let me just kiss your wife for a second. 01:29:52.320 --> 01:29:52.880 Yeah, just... 01:29:52.880 --> 01:29:54.720 Hello, congratulations on the heat. 01:29:55.440 --> 01:29:55.760 Thank you. 01:29:55.760 --> 01:29:57.040 Three. There you go. 01:29:57.040 --> 01:29:57.680 Hello, darling. 01:29:57.680 --> 01:29:58.320 This way over here? 01:29:58.320 --> 01:29:58.800 Yeah. 01:29:58.800 --> 01:30:00.400 Okay. It's getting kind of cozy in here. 01:30:00.400 --> 01:30:01.120 Yeah, it's nice of you. 01:30:01.120 --> 01:30:03.200 We're just winding... We're almost at the climax. 01:30:03.200 --> 01:30:03.760 Yes, it will. 01:30:05.440 --> 01:30:05.840 All right. 01:30:07.280 --> 01:30:07.600 Okay. 01:30:09.680 --> 01:30:11.680 So I think we found this vanguard. 01:30:11.680 --> 01:30:14.480 And like I said, I don't think it was like everybody that we 01:30:16.160 --> 01:30:17.680 talked to made sense after we talked to him. 01:30:17.680 --> 01:30:19.760 And I think we didn't make sense to everybody we talked to. 01:30:19.760 --> 01:30:21.600 Yeah, some of them... Some people said, 01:30:21.600 --> 01:30:22.560 yeah, this is really great. 01:30:22.560 --> 01:30:25.680 But you know, I don't want to do it that way. 01:30:25.680 --> 01:30:27.600 Or I want to do some stuff on my own. 01:30:27.600 --> 01:30:30.960 And so you're right. 01:30:30.960 --> 01:30:32.400 It is really people that... 01:30:33.360 --> 01:30:34.400 We didn't go to anyone and say, 01:30:34.400 --> 01:30:35.360 all right, here's your offer. 01:30:35.360 --> 01:30:36.080 You know, take it or leave it. 01:30:36.080 --> 01:30:38.320 And I said, here's our story. 01:30:38.320 --> 01:30:39.520 Here's our thoughts. 01:30:39.520 --> 01:30:40.320 Here's our ideas. 01:30:40.320 --> 01:30:40.800 Yeah. 01:30:40.800 --> 01:30:41.760 And here's the plans. 01:30:41.760 --> 01:30:43.200 Here's what we think we can take it. 01:30:43.200 --> 01:30:44.400 And every single one of these people 01:30:45.200 --> 01:30:47.440 really are entrepreneurs in their own right, 01:30:47.440 --> 01:30:49.680 whether they're entrepreneurs or not. 01:30:49.680 --> 01:30:51.360 Like I call them artist-preneurs. 01:30:51.360 --> 01:30:52.240 Artist-preneurs. 01:30:52.240 --> 01:30:56.160 Okay. So in random... 01:30:57.120 --> 01:30:57.840 Random order. 01:30:58.480 --> 01:30:58.800 Okay. 01:31:00.320 --> 01:31:01.920 Just whatever comes first. 01:31:03.440 --> 01:31:08.640 We are very happy and proud to have the Dawn and Drew show. 01:31:08.640 --> 01:31:09.520 The Dawn and Drew show. 01:31:09.520 --> 01:31:10.800 Both Dawn and Drew. 01:31:10.800 --> 01:31:11.600 Dawn and Drew. 01:31:12.880 --> 01:31:14.560 And I would say, who else? 01:31:14.560 --> 01:31:15.440 I'm going to let you introduce 01:31:15.440 --> 01:31:17.360 because I think you're the pod. 01:31:17.360 --> 01:31:19.280 Well, I'm trying to think of... 01:31:19.280 --> 01:31:21.520 If I should say a little bit about everybody. 01:31:22.400 --> 01:31:25.920 But Dawn and Drew, well, they had me from day one. 01:31:26.400 --> 01:31:30.000 You know, I just love what I hear 01:31:30.000 --> 01:31:32.160 when those two are talking to each other. 01:31:32.160 --> 01:31:33.600 That is the epitome of... 01:31:36.320 --> 01:31:39.040 When you have a husband and wife talking to each other 01:31:39.840 --> 01:31:41.920 and you can tell that they're husband and wife 01:31:41.920 --> 01:31:42.880 and they love each other. 01:31:42.880 --> 01:31:46.640 That is something that is just so incredibly beautiful. 01:31:47.520 --> 01:31:50.880 And you know, add to that that they're funny, 01:31:51.520 --> 01:31:55.280 very creative and have just struck a nerve 01:31:55.280 --> 01:31:57.840 which is unbelievable if you see 01:31:57.840 --> 01:32:00.000 how dedicated their audience is. 01:32:01.040 --> 01:32:03.280 So we're very, very proud to have 01:32:03.280 --> 01:32:05.840 Dawn and Drew in the pod show family. 01:32:05.840 --> 01:32:08.720 And doing, I think, more for us than just the show. 01:32:08.720 --> 01:32:10.480 I mean, it's going to be great to see 01:32:10.480 --> 01:32:13.200 both of them excel in their own areas. 01:32:13.200 --> 01:32:14.160 And they're already coming up 01:32:14.160 --> 01:32:17.360 with some incredible ideas for the whole family of folk. 01:32:18.000 --> 01:32:22.640 And again, there's a production company that is now... 01:32:22.640 --> 01:32:23.760 Do they have a name for it? 01:32:23.760 --> 01:32:25.200 Is it the Dawn and Drew... 01:32:25.200 --> 01:32:25.920 Hey, we'll let them... 01:32:25.920 --> 01:32:26.960 Dawn and Drew Wacky Show? 01:32:28.000 --> 01:32:28.800 We'll let them, sir. 01:32:28.800 --> 01:32:30.880 So they're going to be coming up with more. 01:32:30.880 --> 01:32:31.440 With more... 01:32:32.640 --> 01:32:34.640 More stuff. 01:32:34.640 --> 01:32:36.560 I think they'll come up with things that will be 01:32:37.120 --> 01:32:39.360 used by all of the podcasters. 01:32:39.360 --> 01:32:40.480 Yes, I agree. 01:32:40.480 --> 01:32:42.160 And that's, you know, something we didn't spend a lot of time 01:32:42.160 --> 01:32:43.440 talking about tonight, which is how 01:32:44.160 --> 01:32:46.000 to play all, play interplay, 01:32:46.000 --> 01:32:47.200 like in the old days of radio 01:32:47.200 --> 01:32:48.720 where one jock would talk about another 01:32:48.720 --> 01:32:50.400 and a guy would have a great idea. 01:32:50.400 --> 01:32:52.240 Oh yeah, well I had that with Dawn from day one. 01:32:52.240 --> 01:32:53.920 Yeah, you're a troublemaker. 01:32:55.920 --> 01:32:57.440 Stay on the West Coast for a second. 01:32:58.240 --> 01:33:00.000 A guy who we met at... 01:33:01.040 --> 01:33:02.400 Was it BloggerCon, I think? 01:33:02.960 --> 01:33:03.440 Originally. 01:33:03.440 --> 01:33:03.920 Yeah. 01:33:03.920 --> 01:33:07.040 Originally at BloggerCon out in San Francisco. 01:33:08.240 --> 01:33:10.240 Rock and Roll Geek, Michael Butler. 01:33:12.080 --> 01:33:13.360 So here's a guy who 01:33:16.960 --> 01:33:21.680 he, to me, epitomizes the introvert person 01:33:21.680 --> 01:33:24.400 because all bass players are introverts, basically, 01:33:24.960 --> 01:33:31.040 who totally turns into this enthralling guy 01:33:31.040 --> 01:33:32.880 you just live along with his life. 01:33:32.880 --> 01:33:35.840 His shows are so diverse 01:33:35.840 --> 01:33:37.680 from being on the road with him, 01:33:37.680 --> 01:33:38.960 to boating with Butler, 01:33:38.960 --> 01:33:40.880 to going into strip joints with him, 01:33:41.760 --> 01:33:43.200 but really living the rock... 01:33:43.200 --> 01:33:43.760 He's... 01:33:43.760 --> 01:33:45.040 Yes, he's a rock and roll... 01:33:46.000 --> 01:33:46.880 He's a rock and roller, 01:33:46.880 --> 01:33:48.800 but at the same time he has, 01:33:48.800 --> 01:33:50.960 you know, his 14-year-old daughter Martina. 01:33:50.960 --> 01:33:52.480 He's a people's rock and roller. 01:33:52.480 --> 01:33:53.920 Totally, totally. 01:33:53.920 --> 01:33:54.640 He's a strong love, man. 01:33:54.640 --> 01:33:55.200 He's a bass player. 01:33:55.200 --> 01:33:56.160 He's a strong love. 01:33:56.160 --> 01:34:00.880 And I love living his life through him vicariously. 01:34:02.960 --> 01:34:05.520 And he has, as a musician, 01:34:05.520 --> 01:34:09.120 he has so many incredibly cool ideas, 01:34:09.120 --> 01:34:11.760 which will all take effort and funding, 01:34:11.760 --> 01:34:14.240 and we're really going to work hard with him 01:34:15.120 --> 01:34:18.160 as it comes to what we can do with music in podcasting. 01:34:18.160 --> 01:34:21.280 And, you know, as you start with those two, 01:34:21.920 --> 01:34:25.040 there's no reason for a person who likes a Don and Drew show 01:34:25.040 --> 01:34:26.560 to dig Michael Butler's show, 01:34:26.560 --> 01:34:27.200 but there is. 01:34:27.920 --> 01:34:30.480 And people might not even know 01:34:30.480 --> 01:34:33.760 to ask for rock and roll geek and Don and Drew. 01:34:33.760 --> 01:34:35.680 So we have to figure out a way, 01:34:35.680 --> 01:34:38.160 like when we're running around introducing podcasting, 01:34:38.160 --> 01:34:40.080 you know, we'll put up a piece of those two shows 01:34:40.080 --> 01:34:43.760 and people you would never expect to subscribe to them 01:34:44.480 --> 01:34:45.200 enthralled. 01:34:45.200 --> 01:34:45.760 Yes. 01:34:45.760 --> 01:34:47.520 And so it's great. 01:34:48.560 --> 01:34:50.720 It's once again back to getting that stuff 01:34:50.720 --> 01:34:53.360 into the ears of the new audience. 01:34:53.360 --> 01:34:55.840 And I also made a commitment very early on to Michael. 01:34:55.840 --> 01:34:58.720 I said, I'm going to make sure you get that case of Heineken. 01:34:58.720 --> 01:34:59.520 Case of Heineken. 01:35:00.880 --> 01:35:02.000 That's all he ever wanted. 01:35:02.000 --> 01:35:05.120 So we're really going to over deliver on that one. 01:35:09.520 --> 01:35:10.560 When we were in Miami, 01:35:12.320 --> 01:35:15.440 we had an interesting series of events 01:35:15.440 --> 01:35:19.280 with Madge Weinstein and as I 01:35:21.360 --> 01:35:24.720 delved a little bit deeper into the person 01:35:25.520 --> 01:35:28.960 who is or is behind Madge Weinstein, 01:35:28.960 --> 01:35:30.880 I that I haven't quite figured out yet. 01:35:30.880 --> 01:35:31.200 Inside. 01:35:32.000 --> 01:35:33.920 Inside of Madge Weinstein, 01:35:33.920 --> 01:35:38.960 we found an incredibly talented performer 01:35:39.600 --> 01:35:44.320 who has been building on this persona 01:35:44.320 --> 01:35:46.000 for many, many years. 01:35:46.000 --> 01:35:49.840 And has just been video blogging, 01:35:49.840 --> 01:35:51.920 has been doing web blogs, 01:35:51.920 --> 01:35:54.160 and is so incredibly excited about 01:35:55.120 --> 01:35:58.800 finally finding his voice, building his audience, 01:35:58.800 --> 01:36:00.880 and bringing an entire community 01:36:00.880 --> 01:36:04.240 which has been so underserved in radio. 01:36:06.240 --> 01:36:08.000 And not just talking about Chicago. 01:36:08.960 --> 01:36:14.720 But mind boggling in the diversity 01:36:14.720 --> 01:36:21.680 of what yeast radio brings from gay and lesbian issues 01:36:21.680 --> 01:36:28.640 to politics to death to just what the hell can I do 01:36:28.640 --> 01:36:29.600 to have fun. 01:36:29.600 --> 01:36:31.840 And of course, as we all know, 01:36:31.840 --> 01:36:35.280 vaginal yeast is an incredibly important issue. 01:36:35.280 --> 01:36:36.240 I haven't had dinner yet, 01:36:36.320 --> 01:36:37.600 but I appreciate you being there. 01:36:39.760 --> 01:36:40.880 So Richard Bluestine, 01:36:40.880 --> 01:36:41.280 Richard. 01:36:43.040 --> 01:36:46.560 Who produces yeast radio, 01:36:46.560 --> 01:36:48.560 and now the new yeast, too. 01:36:48.560 --> 01:36:50.800 This is a great example of a guy who 01:36:52.000 --> 01:36:54.800 is a true talent and multimedia talent. 01:36:54.800 --> 01:36:57.280 And he has a characterization. 01:36:57.280 --> 01:36:59.280 Maybe it's a revelation of himself 01:36:59.280 --> 01:37:00.560 and different character, 01:37:00.560 --> 01:37:02.720 but it became so popular. 01:37:02.720 --> 01:37:04.240 It was a microcosm of what happened 01:37:04.240 --> 01:37:05.760 to podcast podcasting. 01:37:05.760 --> 01:37:07.840 It became so popular in the Chicago area 01:37:07.840 --> 01:37:09.600 that people line up to see this character. 01:37:09.600 --> 01:37:11.200 I mean, he's a legend in that area. 01:37:11.200 --> 01:37:12.800 And what he was missing was a vehicle. 01:37:12.800 --> 01:37:13.440 Yes. 01:37:13.440 --> 01:37:14.400 Proving his talent. 01:37:14.400 --> 01:37:15.440 He'd proven his reach. 01:37:16.080 --> 01:37:18.160 Like many traditional famous people 01:37:18.160 --> 01:37:19.120 that you and I have met, 01:37:19.120 --> 01:37:20.640 very, very shy and introverted, 01:37:20.640 --> 01:37:21.520 sort of on the outside. 01:37:21.520 --> 01:37:22.640 But when he gets into character, 01:37:22.640 --> 01:37:24.960 it's no different than a musician, 01:37:24.960 --> 01:37:26.880 shy and introverted when they get on stage, 01:37:26.880 --> 01:37:28.320 or an actor that can only come alive 01:37:28.320 --> 01:37:29.280 when they play a role. 01:37:29.280 --> 01:37:30.000 Yeah. 01:37:30.000 --> 01:37:31.200 He's really, really talented. 01:37:31.760 --> 01:37:33.120 He's got, I mean, 01:37:33.120 --> 01:37:34.880 we can't keep up with the program idea 01:37:34.960 --> 01:37:36.160 that he has in his production company 01:37:36.160 --> 01:37:38.720 where we're struggling just to keep up with him. 01:37:38.720 --> 01:37:39.760 So I think you're going to see 01:37:39.760 --> 01:37:41.360 a lot of very interesting things. 01:37:41.360 --> 01:37:43.440 Plus, he's a great community memory. 01:37:43.440 --> 01:37:45.040 He jumped in on the directory 01:37:45.040 --> 01:37:46.720 and opened a note of his own. 01:37:46.720 --> 01:37:48.800 And he understands his community. 01:37:48.800 --> 01:37:51.280 And he's a technologist. 01:37:51.280 --> 01:37:52.160 He's a technologist. 01:37:52.160 --> 01:37:54.160 And he's got a great voice. 01:37:54.160 --> 01:37:55.760 I mean, he says really clever stuff. 01:37:55.760 --> 01:37:58.640 I think he's going to spawn a whole genre himself. 01:37:58.640 --> 01:37:59.200 I hope so. 01:37:59.200 --> 01:38:01.680 Well, for me, that's, you know, 01:38:01.680 --> 01:38:03.280 Madge is the new Howard Stern. 01:38:03.280 --> 01:38:04.880 That's just my personal... 01:38:04.880 --> 01:38:05.360 Indrag. 01:38:07.440 --> 01:38:09.200 Probably the only person that probably looks better 01:38:09.200 --> 01:38:10.800 in drag than he looks in real life. 01:38:10.800 --> 01:38:11.040 True. 01:38:14.960 --> 01:38:16.320 I'm not a big sports fan. 01:38:17.600 --> 01:38:23.360 I mean, my background in sports 01:38:23.360 --> 01:38:26.320 was I was in the National Championships fencing 01:38:26.960 --> 01:38:29.200 in the Netherlands, and I actually did pretty well. 01:38:29.200 --> 01:38:30.560 You built a fence around an entire house, right? 01:38:30.560 --> 01:38:30.960 Thank you. 01:38:31.920 --> 01:38:36.000 But I stumbled across these two guys 01:38:36.000 --> 01:38:38.720 who were just doing this show, 01:38:40.160 --> 01:38:42.720 which they call the fastest 10 minutes on your iPod. 01:38:43.520 --> 01:38:45.840 And to me, it was like, wait a minute. 01:38:46.560 --> 01:38:48.320 All of a sudden, I couldn't have a conversation 01:38:48.320 --> 01:38:49.520 with other people about sports. 01:38:49.520 --> 01:38:50.400 You know, the other day, you said, 01:38:50.400 --> 01:38:52.880 did you see that shot Tiger Woods made on the 16th? 01:38:52.880 --> 01:38:54.000 I said, yes, the 16th hole. 01:38:54.000 --> 01:38:55.920 Of course, I saw the bull roll right up 01:38:55.920 --> 01:38:57.840 and then finally drop in. 01:38:57.840 --> 01:38:59.920 And it was the perfect Nike commercial. 01:39:00.560 --> 01:39:01.440 I didn't see that. 01:39:02.480 --> 01:39:06.240 I was just using my cocktail support staff, 01:39:06.240 --> 01:39:08.240 which is the skinny on sports. 01:39:08.240 --> 01:39:12.160 So you have Andy and Matt who were up in Canada. 01:39:12.800 --> 01:39:14.800 Which I love the fact that these guys are, 01:39:15.600 --> 01:39:18.640 isn't sports nutty as any pair of rednecks 01:39:18.640 --> 01:39:21.760 that I would know from my area, but they're Canadian. 01:39:23.120 --> 01:39:25.520 Which is totally going to open up the world to a lot of... 01:39:26.640 --> 01:39:28.000 There's a lot going on in Canada, 01:39:28.000 --> 01:39:29.360 actually, with podcasting. 01:39:29.920 --> 01:39:30.640 No. 01:39:30.640 --> 01:39:31.440 You miss sports. 01:39:31.440 --> 01:39:32.560 No, no, no, no, no. 01:39:33.440 --> 01:39:34.640 Don't they play hockey up there? 01:39:34.640 --> 01:39:35.280 What is that? 01:39:35.280 --> 01:39:35.600 Yeah. 01:39:37.520 --> 01:39:42.000 And so again, two guys who have so many ideas 01:39:42.000 --> 01:39:45.200 and they did their award show, 01:39:45.200 --> 01:39:46.480 which I thought was very cool. 01:39:46.480 --> 01:39:48.560 A great example of how you can bring together 01:39:48.560 --> 01:39:51.760 other podcasters and involve them 01:39:51.760 --> 01:39:56.400 really, really enjoyed what they've been doing so far. 01:39:56.400 --> 01:39:58.160 And we're going to give them 01:39:58.160 --> 01:40:00.400 the capability now to kick it up a level. 01:40:00.400 --> 01:40:01.920 You know, they've expanded, right? 01:40:01.920 --> 01:40:02.160 Yes. 01:40:02.160 --> 01:40:04.160 They're also covering gaming, 01:40:04.160 --> 01:40:05.280 like online gaming. 01:40:05.280 --> 01:40:07.360 And Nintendo is a little bit of a sponsor for them 01:40:07.360 --> 01:40:08.960 and they're getting some neat stuff going on. 01:40:08.960 --> 01:40:09.280 Yeah. 01:40:09.280 --> 01:40:11.760 But also they'll be able to create more shows 01:40:11.760 --> 01:40:14.480 because they really only could do one a week. 01:40:14.480 --> 01:40:17.280 And so we've enabled them effectively 01:40:17.280 --> 01:40:18.880 to kick that up a notch. 01:40:18.880 --> 01:40:20.480 So that's very exciting. 01:40:22.800 --> 01:40:23.920 How many is that so far? 01:40:25.200 --> 01:40:25.520 Four. 01:40:25.520 --> 01:40:26.720 Yeah, you got... 01:40:26.720 --> 01:40:31.040 Well, the final one is a personal favorite 01:40:31.040 --> 01:40:32.720 because I really got hooked on this show. 01:40:34.400 --> 01:40:36.480 And in fact, it got so bad 01:40:36.480 --> 01:40:38.480 that when this show wasn't on the air 01:40:38.480 --> 01:40:42.080 or when it was delivered late or anything like that 01:40:42.080 --> 01:40:46.560 and it didn't show up on Saturday in my MP3 player, 01:40:46.560 --> 01:40:47.840 I would get really grouchy 01:40:49.120 --> 01:40:51.680 because I needed my weekly fix of the Gilmore Gang. 01:40:52.320 --> 01:40:55.200 Gilmore Gang has been off the air for, 01:40:56.000 --> 01:40:57.680 I'm going to say about two months now 01:40:59.360 --> 01:41:01.840 and we're bringing it back, folks. 01:41:01.840 --> 01:41:03.840 We are bringing the Gilmore Gang back 01:41:05.040 --> 01:41:07.680 and very proud to welcome Steve Gilmore 01:41:07.680 --> 01:41:10.560 to the Pod Show family. 01:41:12.480 --> 01:41:14.000 If you've never heard the Gilmore Gang, 01:41:14.560 --> 01:41:15.440 you need to listen 01:41:16.160 --> 01:41:19.600 and it will be back on very soon 01:41:20.320 --> 01:41:21.600 with an extra edition, 01:41:21.600 --> 01:41:24.320 which will be Gilmore Daily, 01:41:24.400 --> 01:41:28.320 which will be a daily show that Steve is bringing, 01:41:28.320 --> 01:41:29.280 which will be short for him, 01:41:29.280 --> 01:41:30.480 which is also very interesting. 01:41:30.480 --> 01:41:32.880 It's a great example of how the opportunity 01:41:32.880 --> 01:41:34.080 to have your own production company 01:41:34.880 --> 01:41:36.640 opens a person's horizons. 01:41:37.600 --> 01:41:38.720 He just needed an outlet 01:41:38.720 --> 01:41:42.160 and I think that the Gilmore Gang 01:41:42.160 --> 01:41:46.720 is going to be a very, very slick show 01:41:46.720 --> 01:41:49.440 and a very open mic sort of show that he's had 01:41:49.440 --> 01:41:52.240 and the Gilmore Daily is going to be fast-paced, hard-hitting. 01:41:52.240 --> 01:41:53.680 In fact, I want to do... 01:41:53.680 --> 01:41:56.640 If he does the Gilmore Daily show, 01:41:56.640 --> 01:41:59.040 I might want to have some of that in the source code. 01:42:00.320 --> 01:42:02.960 If he has a topic that fits with the source code audience, 01:42:02.960 --> 01:42:03.840 it's going to be great. 01:42:03.840 --> 01:42:04.560 It's going to be awesome. 01:42:07.280 --> 01:42:08.400 And the other thing is that 01:42:10.880 --> 01:42:14.640 giving Steve a broader platform 01:42:14.640 --> 01:42:16.080 to use his voice in different matters, 01:42:16.080 --> 01:42:17.280 he can go to different industries. 01:42:18.160 --> 01:42:20.400 He's also a great collaborator 01:42:20.400 --> 01:42:23.440 and his concept of having these panels 01:42:23.840 --> 01:42:27.680 is echoed in CNN and CNBC and CNN and FN 01:42:27.680 --> 01:42:29.440 and all the television models. 01:42:30.480 --> 01:42:32.160 I think this idea of different panels 01:42:32.160 --> 01:42:33.120 to discuss different things, 01:42:33.120 --> 01:42:34.800 I think he can blow in gadget away. 01:42:34.800 --> 01:42:38.240 I think he can get deeper into the products 01:42:38.240 --> 01:42:39.120 from different companies. 01:42:39.120 --> 01:42:42.000 I'm hoping that some of the IT firms 01:42:42.000 --> 01:42:44.640 and technology companies in terms of marketing 01:42:44.640 --> 01:42:45.920 will enable us through Steve 01:42:45.920 --> 01:42:47.120 and a couple of the other guys 01:42:47.120 --> 01:42:48.240 that he's associated with 01:42:48.240 --> 01:42:49.680 to create these sort of target casts 01:42:49.680 --> 01:42:50.960 we talked about earlier. 01:42:50.960 --> 01:42:52.640 And what not a lot of people know 01:42:52.640 --> 01:42:54.160 is that Steve is a producer. 01:42:54.160 --> 01:42:56.160 He's been a radio producer. 01:42:56.160 --> 01:42:57.760 He's been a record producer. 01:42:57.760 --> 01:43:00.640 He comes in an incredible amount of experience. 01:43:00.640 --> 01:43:03.760 And to me, just the jewel that was sitting there 01:43:03.760 --> 01:43:07.040 just waiting to be, it's amazing to me 01:43:07.040 --> 01:43:09.760 that no one picked up on the opportunity 01:43:09.760 --> 01:43:11.360 that Steve Gilmore was basically 01:43:11.360 --> 01:43:13.520 just waving his hand and saying, 01:43:13.520 --> 01:43:14.160 here I am. 01:43:15.520 --> 01:43:16.240 For me, it was easy. 01:43:16.240 --> 01:43:17.600 Great to see him in San Francisco 01:43:17.600 --> 01:43:18.800 with Don Andrew. 01:43:18.800 --> 01:43:20.720 Oh yeah, he fits in so well, doesn't he? 01:43:21.680 --> 01:43:23.040 I'm glad it's... 01:43:23.040 --> 01:43:24.640 I'm just saying we're all in the room together. 01:43:24.640 --> 01:43:25.680 I'm just glad it's radio. 01:43:27.600 --> 01:43:28.880 Okay, you got two more names there. 01:43:31.120 --> 01:43:31.920 I'll do the first one. 01:43:34.720 --> 01:43:35.680 We're not going to talk about 01:43:35.680 --> 01:43:36.880 the PodSafe Music Network 01:43:36.880 --> 01:43:38.320 in this particular strategy cast 01:43:38.320 --> 01:43:40.720 because you already had 01:43:40.720 --> 01:43:42.960 an hour and 43 minutes worth of patience, 01:43:42.960 --> 01:43:44.880 I hope, to get to this part. 01:43:46.000 --> 01:43:48.160 And hopefully you thought it was worth it. 01:43:48.560 --> 01:43:52.560 But we do have a lot of plans for music, 01:43:52.560 --> 01:43:54.960 particularly what we'd call unsigned 01:43:54.960 --> 01:43:56.160 or independent music 01:43:56.160 --> 01:43:59.040 or just all these hundreds of thousands 01:43:59.040 --> 01:44:00.560 of creative people out there 01:44:00.560 --> 01:44:02.160 who are making great music. 01:44:02.160 --> 01:44:07.360 We need a place where that can come together 01:44:07.360 --> 01:44:09.360 where you can find music 01:44:09.360 --> 01:44:10.560 that you can play on your show, 01:44:10.560 --> 01:44:12.160 find out what's being played a lot, 01:44:12.160 --> 01:44:14.160 what's hot, but also a place 01:44:14.160 --> 01:44:15.360 to send listeners back to 01:44:15.360 --> 01:44:17.360 if they're interested in purchasing this. 01:44:17.760 --> 01:44:19.760 We wanted to find the right person 01:44:19.760 --> 01:44:21.760 who really knew what was going on 01:44:21.760 --> 01:44:24.560 who really cared about the music. 01:44:24.560 --> 01:44:26.160 And who could kick-start it. 01:44:26.160 --> 01:44:30.560 Yes, and if you're thinking independent music, 01:44:30.560 --> 01:44:32.560 exciting new music, 01:44:32.560 --> 01:44:35.360 the name that comes to mind 01:44:35.360 --> 01:44:36.960 that people are buzzing about 01:44:36.960 --> 01:44:39.360 is the Accident Hash podcast, 01:44:39.360 --> 01:44:42.560 which I like that name right off the bat 01:44:42.560 --> 01:44:43.760 because I had no idea 01:44:43.760 --> 01:44:44.560 what I thought it was. 01:44:44.960 --> 01:44:46.960 The Accident Hash, and it's C.C. Chapman. 01:44:46.960 --> 01:44:48.160 Yeah, C.C. is cool. 01:44:48.160 --> 01:44:52.960 And C.C. is just an ultra-positive, 01:44:52.960 --> 01:44:54.960 excited, forward-looking guy 01:44:54.960 --> 01:44:57.760 who just wants to get stuff done 01:44:57.760 --> 01:44:59.760 and make it happen 01:44:59.760 --> 01:45:02.960 and really create a route around, in fact, 01:45:02.960 --> 01:45:04.960 and just a whole new way 01:45:04.960 --> 01:45:07.760 to look at music 01:45:07.760 --> 01:45:09.760 and foster music. 01:45:10.160 --> 01:45:14.160 And a whole new way to look at music 01:45:14.160 --> 01:45:16.160 and fostering new talent 01:45:16.160 --> 01:45:18.160 and helping people build real careers 01:45:18.160 --> 01:45:20.160 with real gigs and real sales. 01:45:20.160 --> 01:45:22.160 He's our ambassador. 01:45:22.160 --> 01:45:24.160 Not only is he going to make a great show for us, 01:45:24.160 --> 01:45:26.160 but C.C. is going to help us 01:45:26.160 --> 01:45:30.160 bring more... 01:45:30.160 --> 01:45:32.160 He hearkens back 01:45:32.160 --> 01:45:34.160 to the type of disjockey 01:45:34.160 --> 01:45:36.160 that actually was a fan. 01:45:36.160 --> 01:45:38.160 He loves the music, 01:45:38.560 --> 01:45:40.560 and he's a fan. 01:45:40.560 --> 01:45:42.560 They have created a network of other people 01:45:42.560 --> 01:45:44.560 who are like-minded in different musical genres. 01:45:44.560 --> 01:45:46.560 And what we're hoping for, 01:45:46.560 --> 01:45:48.560 and we're saying this is a call, 01:45:48.560 --> 01:45:50.560 a shout-out to all you people out there 01:45:50.560 --> 01:45:52.560 that are thinking about 01:45:52.560 --> 01:45:54.560 Podsake Music podcasts 01:45:54.560 --> 01:45:56.560 and believe in your ability to find great stuff. 01:45:56.560 --> 01:45:58.560 Get in contact with C.C. 01:45:58.560 --> 01:46:00.560 because we want this network. 01:46:00.560 --> 01:46:02.560 We can't give it all away tonight, 01:46:02.560 --> 01:46:04.560 but this is going to be a big, big deal. 01:46:04.560 --> 01:46:06.560 I think Adam may have mentioned 01:46:06.960 --> 01:46:08.960 Time Warner. 01:46:08.960 --> 01:46:10.960 This is going to be a big deal. 01:46:10.960 --> 01:46:12.960 And so you people who love it 01:46:12.960 --> 01:46:14.960 and have a dream, 01:46:14.960 --> 01:46:16.960 get over there and make sure we hear you 01:46:16.960 --> 01:46:18.960 and let's get you on board. 01:46:18.960 --> 01:46:20.960 And the final thing we should talk about, 01:46:20.960 --> 01:46:22.960 because it's not all specifically 01:46:22.960 --> 01:46:24.960 in podcast creators 01:46:24.960 --> 01:46:26.960 or producers that we're making our investments. 01:46:26.960 --> 01:46:28.960 I should just say 01:46:28.960 --> 01:46:30.960 there are two more categories, right? 01:46:30.960 --> 01:46:32.960 One category, 01:46:32.960 --> 01:46:34.960 which we're not going to talk about tonight 01:46:35.360 --> 01:46:37.360 because there are some superstars in that category 01:46:37.360 --> 01:46:39.360 which we're going to do in a different show. 01:46:39.360 --> 01:46:41.360 So I want to make sure 01:46:41.360 --> 01:46:43.360 a second category that we're not going to talk about tonight 01:46:43.360 --> 01:46:45.360 is the directory manager, 01:46:45.360 --> 01:46:47.360 node manager category, 01:46:47.360 --> 01:46:49.360 which is a whole separate cast by itself 01:46:49.360 --> 01:46:51.360 that we've got to do. 01:46:51.360 --> 01:46:53.360 Apologies to you both of you categories, 01:46:53.360 --> 01:46:55.360 but we haven't forgotten you. 01:46:55.360 --> 01:46:57.360 We just got to make this longer than a 24-hour. 01:46:57.360 --> 01:46:59.360 Okay. 01:46:59.360 --> 01:47:01.360 You do this one. 01:47:01.360 --> 01:47:03.360 You know, the podcasting community 01:47:03.760 --> 01:47:05.760 centers, it's interesting again, 01:47:05.760 --> 01:47:07.760 but the non-verbal 01:47:07.760 --> 01:47:09.760 mass head 01:47:09.760 --> 01:47:11.760 of the podcast community 01:47:11.760 --> 01:47:13.760 is its most important 01:47:13.760 --> 01:47:15.760 sort of cultural center 01:47:15.760 --> 01:47:17.760 and the community center is Podcast Alley. 01:47:17.760 --> 01:47:19.760 And we've admired 01:47:19.760 --> 01:47:21.760 Podcast Alley, Chris McIntyre 01:47:21.760 --> 01:47:23.760 from the first time 01:47:23.760 --> 01:47:25.760 that Adam and I came together 01:47:25.760 --> 01:47:27.760 and he launched that site. 01:47:27.760 --> 01:47:29.760 He lives out in Nashville. 01:47:29.760 --> 01:47:31.760 We invited him to meet us in New York 01:47:32.160 --> 01:47:34.160 and he brought him up just to see his face 01:47:34.160 --> 01:47:36.160 to meet him and see what he was about 01:47:36.160 --> 01:47:38.160 and he was full of energy, 01:47:38.160 --> 01:47:40.160 a young guy, 01:47:40.160 --> 01:47:42.160 another one of these sort of gifted 01:47:42.160 --> 01:47:44.160 develop his own businesses, 01:47:44.160 --> 01:47:46.160 entrepreneurial type guy. 01:47:46.160 --> 01:47:48.160 He's run a couple of companies, 01:47:48.160 --> 01:47:50.160 helped his family build companies 01:47:50.160 --> 01:47:52.160 and he has something else in common 01:47:52.160 --> 01:47:54.160 with everyone else out there 01:47:54.160 --> 01:47:56.160 though he's not a podcaster. 01:47:56.160 --> 01:47:58.160 He really loves the medium and he sees it. 01:47:58.160 --> 01:48:00.160 He's passionate. 01:48:00.560 --> 01:48:02.560 Logically, these guys, they cheat the voting 01:48:02.560 --> 01:48:04.560 and he almost broke down 01:48:04.560 --> 01:48:06.560 because he wanted to be so true 01:48:06.560 --> 01:48:08.560 and honest to the community 01:48:08.560 --> 01:48:10.560 and we turned around and said, 01:48:10.560 --> 01:48:12.560 look, you're going to build voting 01:48:12.560 --> 01:48:14.560 and people are going to cheat. 01:48:14.560 --> 01:48:16.560 So here's what we're going to do. 01:48:16.560 --> 01:48:18.560 We're going to bring you into the family. 01:48:18.560 --> 01:48:20.560 We're going to point you towards the things 01:48:20.560 --> 01:48:22.560 you love to do and some great stuff 01:48:22.560 --> 01:48:24.560 which we can't reveal everything 01:48:24.560 --> 01:48:26.560 but also we're going to be a little bit more 01:48:26.560 --> 01:48:28.560 lighthearted about the voting. 01:48:28.560 --> 01:48:30.560 We're going to be rolling out the next couple of months 01:48:30.560 --> 01:48:32.560 that are going to change 01:48:32.560 --> 01:48:34.560 that particular voting list 01:48:34.560 --> 01:48:36.560 but there's no reason for that 01:48:36.560 --> 01:48:38.560 to be the only voting list. 01:48:38.560 --> 01:48:40.560 We've got some funny ideas 01:48:40.560 --> 01:48:42.560 about the funny types of voting lists 01:48:42.560 --> 01:48:44.560 and we also are going to bring some experts 01:48:44.560 --> 01:48:46.560 some reviews and we're going to get deeper 01:48:46.560 --> 01:48:48.560 and deeper into this concept 01:48:48.560 --> 01:48:50.560 of getting your shows rated in different matters 01:48:50.560 --> 01:48:52.560 and he's so worried 01:48:52.560 --> 01:48:54.560 that when he creates 01:48:54.560 --> 01:48:56.560 a better system 01:48:56.560 --> 01:48:58.560 and podcasts might fall off 01:48:58.560 --> 01:49:00.560 because there's less spoofing of that system 01:49:00.560 --> 01:49:02.560 we're okay with that 01:49:02.560 --> 01:49:04.560 and I hope the podcast community be okay with that 01:49:04.560 --> 01:49:06.560 but there also should be a place 01:49:06.560 --> 01:49:08.560 where people who are so passionate 01:49:08.560 --> 01:49:10.560 they want to vote for themselves a million times 01:49:10.560 --> 01:49:12.560 and it should be a place to do that 01:49:12.560 --> 01:49:14.560 just like you see on our famous American Idol 01:49:14.560 --> 01:49:16.560 if you love the guy so much 01:49:16.560 --> 01:49:18.560 you want to call a million times 01:49:18.560 --> 01:49:20.560 well that's a different kind of love 01:49:20.560 --> 01:49:22.560 but Paula Abdul slept with him 01:49:22.560 --> 01:49:24.560 Chris McIntyre 01:49:24.560 --> 01:49:26.560 he looked like Randy Jackson 01:49:26.560 --> 01:49:28.560 I forgot to mention 01:49:28.560 --> 01:49:30.560 Chris Rockwell 01:49:30.560 --> 01:49:32.560 who's going to be working with CC 01:49:32.560 --> 01:49:34.560 Chris Rockwell from the Daily Download 01:49:34.560 --> 01:49:36.560 the poop caster 01:49:36.560 --> 01:49:38.560 love it 01:49:38.560 --> 01:49:40.560 totally love it so he's going to be working with CC 01:49:40.560 --> 01:49:42.560 on a lot of our pod safe initiatives 01:49:42.560 --> 01:49:44.560 that was a great call we had 01:49:44.560 --> 01:49:46.560 with him 01:49:46.560 --> 01:49:48.560 we were 20 minutes trying 01:49:48.560 --> 01:49:50.560 and he said don't judge me by that podcast 01:49:50.560 --> 01:49:52.560 it's full of shit 01:49:52.560 --> 01:49:54.560 and then from there 01:49:54.560 --> 01:49:56.560 we went like 20 minutes 01:49:56.560 --> 01:49:58.560 every single joke had 01:49:58.560 --> 01:50:00.560 we didn't do it on purpose 01:50:00.560 --> 01:50:02.560 man he's a really good example 01:50:02.560 --> 01:50:04.560 of a person who sort of got 01:50:04.560 --> 01:50:06.560 the creative side and the technical side 01:50:06.560 --> 01:50:08.560 and there's more 01:50:08.560 --> 01:50:10.560 there's many many more things to talk about 01:50:10.560 --> 01:50:12.560 but this is how you build a network 01:50:12.560 --> 01:50:14.560 you got quirky people 01:50:14.560 --> 01:50:16.560 tall people, short people 01:50:16.560 --> 01:50:18.560 all kinds of programming 01:50:18.560 --> 01:50:20.560 and hopefully 01:50:20.560 --> 01:50:22.560 together is that they're all going to work for each other 01:50:22.560 --> 01:50:24.560 and for the podcast and community 01:50:24.560 --> 01:50:26.560 as a whole 01:50:26.560 --> 01:50:28.560 if we've left you out 01:50:28.560 --> 01:50:30.560 and you think that you belong 01:50:30.560 --> 01:50:32.560 and you're interested 01:50:32.560 --> 01:50:34.560 let us know and don't feel slighted 01:50:34.560 --> 01:50:36.560 because we're funding ourselves 01:50:36.560 --> 01:50:38.560 we're doing the very best we can 01:50:38.560 --> 01:50:40.560 and I think everyone would basically agree 01:50:40.560 --> 01:50:42.560 that these are all great shows produced by passion 01:50:42.560 --> 01:50:44.560 and cool and motivated people 01:50:44.560 --> 01:50:46.560 so we want more people to join the family 01:50:46.560 --> 01:50:48.560 and also 01:50:48.560 --> 01:50:50.560 I'm really appreciative 01:50:50.560 --> 01:50:52.560 of all of the people we just talked about 01:50:52.560 --> 01:50:54.560 that they 01:50:54.560 --> 01:50:56.560 they're taking a gamble 01:50:56.560 --> 01:50:58.560 they're all jumping into this and saying 01:50:58.560 --> 01:51:00.560 okay we buy into the vision 01:51:00.560 --> 01:51:02.560 we're going to try and make it work 01:51:02.560 --> 01:51:04.560 and I have every 01:51:04.560 --> 01:51:06.560 every belief that we really can 01:51:06.560 --> 01:51:08.560 build this 01:51:08.560 --> 01:51:10.560 but I'm very appreciative of that 01:51:10.560 --> 01:51:12.560 because that was really nice to see 01:51:12.560 --> 01:51:14.560 that people do want to 01:51:14.560 --> 01:51:16.560 try and build bigger audiences 01:51:16.560 --> 01:51:18.560 and really create something out of what we've started 01:51:18.560 --> 01:51:20.560 it's just a little spark 01:51:20.560 --> 01:51:22.560 but together we can really build this out 01:51:22.560 --> 01:51:24.560 so at the beginning of the internet 01:51:24.560 --> 01:51:26.560 ten years, eleven years ago 01:51:26.560 --> 01:51:28.560 there was all this stuff out there 01:51:28.560 --> 01:51:30.560 about content as king 01:51:30.560 --> 01:51:32.560 and then no one believed in content 01:51:32.560 --> 01:51:34.560 and someone believed in content 01:51:34.560 --> 01:51:36.560 we're here to say that content needs to be king 01:51:36.560 --> 01:51:38.560 and the listener needs to be king 01:51:38.560 --> 01:51:40.560 to kind of roll the kingdom together 01:51:40.560 --> 01:51:42.560 and we picture a world 01:51:42.560 --> 01:51:44.560 in our Pacho.com universe 01:51:44.560 --> 01:51:46.560 where there's hundreds 01:51:46.560 --> 01:51:48.560 of family members 01:51:48.560 --> 01:51:50.560 thousands 01:51:50.560 --> 01:51:52.560 of cousins 01:51:52.560 --> 01:51:54.560 and millions of distant relatives 01:51:54.560 --> 01:51:56.560 everybody has a place in it 01:51:56.560 --> 01:51:58.560 so you can have a million people who just 01:51:58.560 --> 01:52:00.560 are putting stuff up for their friends and family 01:52:00.560 --> 01:52:02.560 we think there are going to be thousands of third party 01:52:02.560 --> 01:52:04.560 you know, targeted cast 01:52:04.560 --> 01:52:06.560 that can use our network to make a little money 01:52:06.560 --> 01:52:08.560 or just to find their listeners 01:52:08.560 --> 01:52:10.560 and then a centralized group of people 01:52:10.560 --> 01:52:12.560 that are part of the family that help drive the whole network 01:52:12.560 --> 01:52:16.560 there's going to be a very very interesting music industry 01:52:16.560 --> 01:52:18.560 spawned from this 01:52:18.560 --> 01:52:20.560 a live performance industry 01:52:20.560 --> 01:52:22.560 a theater industry 01:52:22.560 --> 01:52:24.560 many many things you're going to see 01:52:24.560 --> 01:52:26.560 coming soon to a pair of headphones near you 01:52:26.560 --> 01:52:28.560 and by the time you've actually listened to this 01:52:28.560 --> 01:52:30.560 there'll probably be more news to announce 01:52:30.560 --> 01:52:32.560 no one can listen to this in one go 01:52:32.560 --> 01:52:34.560 actually 01:52:34.560 --> 01:52:36.560 the final thing we're going to say 01:52:36.560 --> 01:52:38.560 is that 01:52:38.560 --> 01:52:40.560 wait, that wasn't in the script 01:52:40.560 --> 01:52:42.560 we're not going to say it 01:52:42.560 --> 01:52:44.560 but we're going to say what it means 01:52:44.560 --> 01:52:46.560 it's really important for us 01:52:46.560 --> 01:52:48.560 at Pod Show 01:52:48.560 --> 01:52:50.560 to not limit the talent 01:52:50.560 --> 01:52:52.560 to just the podcast itself 01:52:52.560 --> 01:52:54.560 that create 01:52:54.560 --> 01:52:56.560 a gateway 01:52:56.560 --> 01:52:58.560 for our talent 01:52:58.560 --> 01:53:00.560 to find other medium 01:53:00.560 --> 01:53:02.560 and I think next week you're going to hear 01:53:02.560 --> 01:53:04.560 our first step in that 01:53:04.560 --> 01:53:06.560 and what we hope will be a long and glorious ride 01:53:06.560 --> 01:53:08.560 of introducing this great talent 01:53:08.560 --> 01:53:10.560 to the rest of the world 01:53:10.560 --> 01:53:12.560 and it will not be limited 01:53:12.560 --> 01:53:14.560 these introductions will not be limited 01:53:14.560 --> 01:53:16.560 to just our core group 01:53:16.560 --> 01:53:18.560 it will be gateway that we're going to open 01:53:18.560 --> 01:53:20.560 to anyone 01:53:20.560 --> 01:53:22.560 it makes a podcast 01:53:22.560 --> 01:53:24.560 and wants to get their podcast heard 01:53:24.560 --> 01:53:26.560 outside of just the podcast listening audience 01:53:26.560 --> 01:53:28.560 so this is a very very big deal 01:53:28.560 --> 01:53:30.560 and I think the way that we're going to go after 01:53:30.560 --> 01:53:32.560 is going to be a very very cool way 01:53:32.560 --> 01:53:34.560 dude, it's going to be fun doing this with you 01:53:34.560 --> 01:53:36.560 back at you 01:53:36.560 --> 01:53:38.560 good to put the band back together 01:53:38.560 --> 01:53:40.560 but this time you play bass 01:53:40.560 --> 01:53:42.560 alright, I want to thank 01:53:42.560 --> 01:53:44.560 Brian Longest 01:53:44.560 --> 01:53:46.560 man, you got like 01:53:46.560 --> 01:53:48.560 a five o'clock shadow that won't quit 01:53:48.560 --> 01:53:50.560 it's 11 o'clock 01:53:50.560 --> 01:53:52.560 oh, I'm sorry 01:53:52.560 --> 01:53:54.560 thanks 01:53:54.560 --> 01:53:56.560 because Brian's been working really hard 01:53:56.560 --> 01:53:58.560 like really hard 01:53:58.560 --> 01:54:00.560 and we could not have gotten to this point 01:54:00.560 --> 01:54:02.560 in our plan without you 01:54:02.560 --> 01:54:04.560 thanks for investing your time 01:54:04.560 --> 01:54:06.560 and your life 01:54:06.560 --> 01:54:08.560 absolutely 01:54:08.560 --> 01:54:10.560 and Marta Bloom, thank you very much 01:54:10.560 --> 01:54:12.560 for the play by play 01:54:12.560 --> 01:54:14.560 and thank you for keeping my partner sane 01:54:14.560 --> 01:54:16.560 and well groomed 01:54:16.560 --> 01:54:18.560 because 01:54:18.560 --> 01:54:20.560 because I'm telling you 01:54:20.560 --> 01:54:22.560 before you came into his life 01:54:24.560 --> 01:54:26.560 alright, he's also been a good hostess for us 01:54:26.560 --> 01:54:28.560 as we've traveled I think 01:54:28.560 --> 01:54:30.560 no kidding, she's made sure that we eat 01:54:30.560 --> 01:54:32.560 that we rest, she's been our psychologist 01:54:32.560 --> 01:54:34.560 interest 01:54:34.560 --> 01:54:36.560 everything 01:54:36.560 --> 01:54:38.560 except for one thing 01:54:38.560 --> 01:54:40.560 I also want to thank your lovely wife 01:54:40.560 --> 01:54:42.560 who's not here 01:54:42.560 --> 01:54:44.560 for letting you leave 01:54:44.560 --> 01:54:46.560 and join us on the road 01:54:46.560 --> 01:54:48.560 because I try to drag you away 01:54:48.560 --> 01:54:50.560 and I know it's hard on you 01:54:50.560 --> 01:54:52.560 and I know we just spent 01:54:52.560 --> 01:54:54.560 time, your family and my family 01:54:54.560 --> 01:54:56.560 was just a great time in Florida 01:54:56.560 --> 01:54:58.560 we miss Patricia 01:54:58.560 --> 01:55:00.560 Christina, we miss you very much 01:55:00.560 --> 01:55:02.560 and a lot of years and misses you too 01:55:02.560 --> 01:55:04.560 so that's our little family thing 01:55:04.560 --> 01:55:06.560 we dig them all 01:55:06.560 --> 01:55:08.560 alright, so thanks for listening to this 01:55:08.560 --> 01:55:10.560 I'm sure there'll be plenty of questions 01:55:10.560 --> 01:55:12.560 comments, you know where to send them 01:55:12.560 --> 01:55:14.560 to Brian 01:55:18.560 --> 01:55:20.560 I was going to say something else 01:55:20.560 --> 01:55:22.560 seriously, thanks for subscribing 01:55:22.560 --> 01:55:24.560 and I'm sure 01:55:24.560 --> 01:55:26.560 that we'll probably won't do another 01:55:26.560 --> 01:55:28.560 daily source code till Monday 01:55:28.560 --> 01:55:32.560 that's what I mean, it's going to take you a weekend to listen to it 01:55:32.560 --> 01:55:34.560 so stay subscribed y'all 01:55:34.560 --> 01:55:36.560 and stay tuned for more exciting stuff 01:55:36.560 --> 01:55:38.560 from podshow.com