WEBVTT

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Thank you.

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Thank you.

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Thank you.

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Thank you.

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You got me?

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Is it working?

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Everybody hear me okay?

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Yeah.

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Wow.

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What an interesting couple of
days it's been.

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It's been just phenomenal.

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I was thinking, well, what can I
do?

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You know, keynote usually.

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I thought keynote's were
supposed to be at the beginning
of something, but now in

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hindsight I'm like, wow, this is
pretty interesting to have this
tremendous opportunity

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to speak with you at the end of
a conference.

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And I was in my hotel room
yesterday or the actually the
evening before recording a daily
source

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code.

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And I realized that it was
episode 199.

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And I thought to myself,
wouldn't it be a cool idea to do
a source code with you

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at being essentially, oh man, I
should talk to Steve Jobs about
that.

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It's actually number 200.

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I have multiple computers set
up, set up.

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If anyone was ever listened to
the daily source code, this is
the crapplet, so let's hope

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that it stays intact for today.

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So if you don't mind, I'd like
to do a source code with you.

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Is that okay?

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Yeah.

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Okay.

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Delta share a charlie, two zero
zero, something remarkable is
happening here.

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Radio is springing free of the
regulated gatekeepers who
managed what you can hear since

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radio is invented.

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It's jumping into the hands of
anyone at all with something or
nothing to say.

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60 million dollars worth of
airplane strap to my ass.

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And the next generation radio
content in my ears.

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I like to think I'm shining into
the future.

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I guess it is.

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I'm curious.

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Well, hey everybody, welcome to
the daily source code for June
25, 2005.

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I got to tell you, I really have
a lot of thought going to the
source code for today.

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And the first thing that freaked
me out was, Chris saying that
you have an hour and a half to
talk.

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I was like an hour and a half.

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I can't do more than 40 minutes.

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That's the set amount of time
that I have in me.

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Obviously, that's very relevant
to this particular spot where we
are, this area of Seattle.

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Because 40 minutes marker
actually came to life.

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And I noticed that day liner
would not hear certain things in
the daily source code.

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He'd say, well, I didn't hear
that bit.

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I'm like, well, why didn't you
hear that?

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Well, my walk was over.

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He would walk around this area
right there.

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And this walk was 40 minutes.

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So I said, well, shoot.

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I'll keep it to 40 minutes so
you can hear everything I said.

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How are you?

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How are you?

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My goodness.

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We have learned so many exciting
things here.

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We've seen so many interesting
damn announcements.

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The web feed, the streaming
feed, has been just amazing.

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We've been able to sit in your
hotel room and listen to the
part of it.

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Be a part of the conference.

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And it still had very much an
uncomfortable feel to it.

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Which, of course, is a term that
was coined for BlahverCon.

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And the feeling and the vibe has
been good.

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What I like about the
unconference is kind of the
tradition of starting off with a
song we all sing together

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and Dave, of course, let us with
a yellow submarine at the
beginning of the conference.

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And I felt that maybe we should
start a new tradition and we'll
do a mashup at the end of the
conference.

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So this is the four minutes for
you to do an aggregator stand.

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If you want to check your mail
for a second.

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And if you want a band, that's
okay too.

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All right.

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Sergeant peppers paradise.

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Jimmy James.

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On the source code.

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Ryan, sin, sin grab the handcha.

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[ Music ]

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This is how you know they gotta
go, they gotta go, they gotta
go, they gotta go, they gotta
go, they gotta go, they gotta go

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Woo!

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It's one thing to do today

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[ Music ]

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Alright, well, I prepared it, I
forgot

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I could go on for a day and
listen with stuff like that

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It's just fantastic match

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Jimmy James, Sergeant Pepper's
paradise, the extended edition

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It's here for a scobel, for
getting everything going there

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We'll go on that, we'll go on
that, we'll go on that, we'll go
on that

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Fantastic

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In 1969, some of the brightest
and most creative musicians got
together for their own benefit.

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And in the process, it actually
changed the world. Some of you
in this room were there.

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Who else was at Woodstock? Come
on. You know, still, see, go
more as there.

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Dave won't you there? Yeah. In
fact, I think I wrote a post
that Dave wrote a couple of
weeks ago.

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They said it felt like this was
going to be like Woodstock.

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And here we are, 20 years ago
today.

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Excuse me, it is like Woodstock.
It is like Woodstock.

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Almost 25 years later.

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That is a question.

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Yes, I think it is the brown
Wi-Fi that you got to be careful
of.

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So really, we have several
hundred of the most talented
creative brilliant minds here,

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jamming together with new
instruments.

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And this time, the world is
listening instead of a couple
million. That is a really big
deal.

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And if you have had a chance to
look at the output of this
conference, it is just
astounding.

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You know, there is thousands of
blog posts that are showing up
on techno-radi.

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Flickr is just overflowing with
pictures. Look at yourselves,
Christfake.

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Look at it. Look at what we have
got. Still cameras, video
cameras, microphones.

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This is just phenomenal. We are
the media. It is astounding to
me.

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The real question is, what
message should we be sending to
the world from nomads?

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I think that message is we want
to take back our media.

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Not to put it into our hands to
hold it, but to put it back into
our hearts.

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Here is what I have learned so
far in the past couple days.

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The internet is obviously very
powerful.

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Powerful as a communications
medium, also as a marketing
medium.

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And we have heard a lot of
different opinions and
viewpoints on that in the past
couple days.

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And no matter how hard we try,
it is never going to be one or
the other.

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It is always going to be both.

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So, I suggest we just admit that
and start embracing it.

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It is kind of our version of
free love.

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Because free love is
communications.

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It is free speech.

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Free love is for users.

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It is for developers.

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It is for lawyers, politicians,
big companies, small companies.

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Free love is for the people.

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And we need to be continuously
enabling that.

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And we need to bring in our
audience.

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That is what I mean when I am
talking about the 100 million
listener mark.

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We have to let people know that
it is happening.

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And we are getting very close.

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People are starting to catch on
to it.

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So, what is it we have been
called here, not the early
adopters, but what was the term?

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Exactly.

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But in order to make this
happen, we do need some fuel.

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Microsoft, we need some fuel
from you.

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Apple, we need fuel.

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Real, we need fuel, audible, we
need fuel.

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And we are going to help you
sell iPods and music and
operating systems.

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But please keep listening
because we are telling you what
we want.

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And we need to get some stuff
done.

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How are we going to get this
done?

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How are we going to get big
companies to work with us?

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How are we really going to get
this flowing?

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Yesterday on the Gilmour Gang,
which I thought was a great
episode, by the way.

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I really enjoyed doing that.

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I drew the analogy between the
meeting that day one and I had
in 2000,

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that spurred days creation of
the enclosure tag in RSS 2.0.

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So I compared that to the, I
think it was a television
commercial,

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or one person is walking on the
street with a candy bar.

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The other is walking on the
street with a jar of peanut
butter.

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God knows why, look right in the
commercial.

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They bump into each other and
they both have a taste and it's
like,

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oh, this is a really nice
combination.

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And of course, that is what
became RSS peanut butter cups.

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I don't even know that's a real
story, but I loved it as an ad.

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So the result of that was four
years of Dave and I,

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basically, sending back huge
media files, posting about it,

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talking about it, he'd created
the first aggregator that
understood

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and closures.

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So we had a great experience
amongst the two of us,

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but I think after about four
years, the peanut butter and

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chocolate got a little old, and
nothing really happened.

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So perhaps a better analogy is
what happened in 2004,

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I don't take the analogy to the
movie big with Tom Hanks.

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I wouldn't see that movie.

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Dave can be Tom Hanks for this
particular example.

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The magic really happened when
we switched places.

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When I, as a user, became a
developer,

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and Dave was a developer became
a user.

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And how did that happen?

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I don't exactly remember the
month, but it wasn't 2004,

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and I was receiving new content
from Dave.

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It wasn't the greatful dead and
P3.

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It wasn't the quick time movie
trailer.

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It was something new.

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It was interviews.

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The Christopher Liden was doing.

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And how this is like, wow,
here's a guy who knows how to
interview

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people.

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And this is something that's
being distributed through this
new distribution

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mechanism and it's showing up
automatically.

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And I was delighted.

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What was even better I'd have to
say is when Dave became so
frustrated

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that happens once in a while.

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It became so frustrated with,
well, I can't speak on his
behalf,

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but I think with just radio and
traditional media

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that he wanted to make it
himself.

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And I know that he...

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No, no, no, no, no.

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No, no, no, no.

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Well, I wanted to get to a
different point about that.

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No, no, no, it's going.

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No, no.

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If you're going to get it, but
you've got it.

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Make sure Steve was told that he
was.

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Steve Gilmore was an inspiration
to you doing that, Ben.

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Correct.

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The result was very interesting
to me.

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The result was, and I'm a
professional broadcaster,

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the result was these programs or
shows or audio blog posts,

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whatever the hell you want to
call them, these files that
would come down

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to my desktop automatically that
had Dave recording.

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And it was fantastic.

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It was completely everything was
breaking microphones falling.

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The recording was on when it
should be off.

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It was off when it should have
been on.

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And I loved it.

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I was like, my God, this is
fantastic stuff.

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This is so fucked up.

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It's great.

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I love it.

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I need more of this.

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I was totally totally enjoying
it.

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Yeah.

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But I had my own frustrations,
because at the time I had about
a 45 to an hour

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long commute in the morning.

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And so the radio user land
aggregated would bring down the
MP3 files

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and put them on my desktop.

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And every morning I'd have to go
into the folder, find the file,

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drag it over iTunes, iTunes, and
had to synchronize with my iPod.

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And I became tedious.

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It doesn't seem like a big deal.

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But there were days where I
said, I don't have any time.

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I mean, I don't have time to go
through that sequence.

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But yeah, it just takes time.

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And I was frustrated.

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And I think it was blocked the
first second blogger kind of
thing.

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And we were in Boston.

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And I'd asked developers, just
I'm sure, as Dave, and I know he
did, had asked

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other people, how do I record?

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What kind of microphone should I
use?

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And he probably didn't even get
any good input or feedback from
me on that,

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or anyone really.

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So he took a whole bunch of time
to figure out how to do it.

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And by trial and error found a
recording program that would
work for him,

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and a microphone that would work
for him.

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And so I started to do the same,
because I couldn't get anyone to
create that

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little, really that little piece
in the middle.

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I said, it seems to me, like,
and this is me talking to
developers.

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It seems to me like we should be
able to create something that

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looks at an RSS 2.0 feed with
enclosures.

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Identifies as a new enclosure.

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Downloads it and puts it on my
iPod.

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And every single developer I
talk to said, yeah, absolutely
real easy.

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I'll do it for you tomorrow.

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Well, that's the same thing as
me saying, yeah, Dave, I'll hook
it with the mic tomorrow,

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because of course it never
happened.

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So out of my own frustration, I
built that piece that made life
easier for me.

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And that is, of course, users
and developers partying
together.

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That's really what happened in
my mind to make this podcasting
to take off.

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So we finally reached a point
where we were able to swap
roles.

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And really, we stepped into a
different dimension.

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It was really unbelievable.

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We swap roles.

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We can do that now.

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We're able to communicate our
experiences very quickly and
efficiently with each other,

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which gives us incredible power.

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And I'm sure that I'm not the
only person in this room
experiencing this.

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I'm sure that there are
developers here who are having
user experiences,

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and learning a lot more about
that, and users who are having
developer experiences.

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And technology is really
enabling that quite a bit.

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So here's what I learned as a
developer.

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This shit is hard work.

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God damn.

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It's unbelievable.

16:04.000 --> 16:09.000
And it's writing a language,
except you can't flub it.

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And you can't say, oh, well,
I'll drop a comma here or a
colon there because with code
writing,

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no way, the interpreter says,
not going to work.

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If you're writing for humans,
it's a little more easier.

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Humans are, you know, we'll let
that kind of pass through.

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And wow.

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It's an art form.

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It is 100% art.

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There's so many decisions to be
made.

16:27.000 --> 16:29.000
So many different ways to
approach a problem.

16:29.000 --> 16:31.000
So many different ways to do
something.

16:31.000 --> 16:32.000
I was blown away.

16:32.000 --> 16:35.000
Really, learned so much.

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And I hope that there are
developers who have learned a
lot about users.

16:41.000 --> 16:45.000
I also learned that the really
easy shit gets done last.

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And I think that's pretty
critical.

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So for me, it was very easy to
say, please take that download

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an MP3 file and put it on the
iPod.

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And because it was easy, I
believe it was overlooked and it
wasn't done.

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And we talk about users and
developers.

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They work at big companies, too.

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Some of you work for big
companies are in this room.

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And people, big companies, make
up the DNA of these big
companies.

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They're just people.

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They're users.

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They're developers.

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Just people.

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And big companies can be really
helpful if guided correctly
because they have the resources

17:20.000 --> 17:24.000
to create any infrastructure
needs that we have.

17:24.000 --> 17:29.000
And because of web logs and
podcasts and people and users
and developers

17:29.000 --> 17:33.000
who are already together, we're
actually getting some stuff that
we want.

17:33.000 --> 17:35.000
Look at what happened here at
this conference.

17:35.000 --> 17:38.000
RSS going to be built right into
Windows.

17:38.000 --> 17:42.000
I mean, even they didn't think
that would ever happen.

17:42.000 --> 17:50.000
I think Tuesday or Wednesday,
not even a year after the term
podcasting was coined by Danny
Grigwar,

17:50.000 --> 17:53.000
podcasting support built right
into iTunes.

17:53.000 --> 17:56.000
To me, that's just phenomenal.

17:56.000 --> 18:01.000
But we really have to make sure
we get even better signal to
noise ratio in our
conversations,

18:01.000 --> 18:03.000
and then we're really
unstoppable.

18:03.000 --> 18:07.000
And we need to do this in order
to enable the full power of
subscription.

18:07.000 --> 18:10.000
Because that's really what I see
going on here.

18:10.000 --> 18:12.000
This power of subscription.

18:12.000 --> 18:14.000
That's really changing
everything.

18:14.000 --> 18:16.000
The whole models are turned
around.

18:16.000 --> 18:19.000
By the way, it's the dream of
mainstream media.

18:19.000 --> 18:22.000
They've always wanted something
by appointment.

18:22.000 --> 18:23.000
Radio by appointment.

18:23.000 --> 18:25.000
That's why you hear on the radio
today.

18:25.000 --> 18:26.000
Hey, tune in tomorrow.

18:26.000 --> 18:27.000
Don't go anywhere.

18:27.000 --> 18:28.000
I'll be right back.

18:28.000 --> 18:30.000
Because we've got to bring them
back in.

18:30.000 --> 18:31.000
Make sure that they tune in.

18:31.000 --> 18:35.000
Now all we have to say is, hey,
stay subscribed.

18:35.000 --> 18:38.000
Very, very powerful stuff.

18:38.000 --> 18:42.000
So before we can really show the
world where the parties act,

18:42.000 --> 18:44.000
we need to, I think, fix a few
things.

18:44.000 --> 18:48.000
I think these are relatively
simple.

18:48.000 --> 18:52.000
Let's get one click
subscriptions working now.

18:52.000 --> 19:02.000
And just like the internet is
going to be for marketing and
communications,

19:02.000 --> 19:06.000
there's going to be some formats
that are crossover.

19:06.000 --> 19:08.000
So there's RSS, there's Adam.

19:08.000 --> 19:11.000
There's MP3, there's WMA,
there's AAC.

19:11.000 --> 19:13.000
I think we kind of all see the
formats.

19:13.000 --> 19:17.000
I was very happy to hear the
aggregators speak.

19:17.000 --> 19:19.000
I'm not quite sure who said it,
but someone said,

19:19.000 --> 19:23.000
we're Switzerland.

19:23.000 --> 19:25.000
Switzerland is neutral.

19:25.000 --> 19:28.000
Very expensive place to live, by
the way, Switzerland is.

19:28.000 --> 19:31.000
But if that's the commitment,
the aggregator developers are
making,

19:31.000 --> 19:37.000
then Shapo Baha hats off to you
because I think that you really
hold the key to a lot of this
stuff.

19:37.000 --> 19:40.000
So you eat Adam feeds, you
aren't eat RSS feeds.

19:40.000 --> 19:44.000
Can you eat the feed, colon
slash, slash one subscription,

19:44.000 --> 19:46.000
can you eat the Adam element
subscription?

19:46.000 --> 19:47.000
I think so.

19:47.000 --> 19:52.000
I think we just need to say,
okay, we have a couple multiple,
several multiple formats.

19:52.000 --> 19:54.000
Let's just implement it all and
move on.

19:54.000 --> 19:57.000
So we can just go because the
users out there are audience,

19:57.000 --> 20:01.000
people who want to listen, who
want to watch, who want to read,

20:01.000 --> 20:05.000
and who also want to write and
want to create audio and video.

20:05.000 --> 20:09.000
They're ready for us, but we
just have to fix a few of those
things to help them along.

20:09.000 --> 20:16.000
Metadata, got some good work
going on, some great namespaces
for RSS,

20:16.000 --> 20:26.000
media RSS is one, Microsoft
lists, Apple is doing a
namespace for podcasting for
their iTunes.

20:26.000 --> 20:30.000
We really need to get working on
attention.xml.

20:30.000 --> 20:35.000
If you don't know what that is,
check the show notes, they'll be
a link to Steve Wilmore,

20:35.000 --> 20:37.000
who will be very happy to
explain that.

20:37.000 --> 20:40.000
It's critical we get some of
this stuff going.

20:40.000 --> 20:44.000
And also let's address the
bandwidth issue now before it
becomes a real problem.

20:44.000 --> 20:49.000
I had some time to think about
what we discussed yesterday.

20:49.000 --> 20:54.000
And I think it is time to make a
corner turn on PTP, particularly
for podcasting.

20:54.000 --> 20:58.000
So until something else comes
along that we all agree makes
sense,

20:58.000 --> 21:04.000
I fully intend to implement
Bitcoin and support it, and I
hope you all do too.

21:04.000 --> 21:19.000
And I have some ideas and I look
forward to working with the
aggregator developers and the
podcast developers on making
that work.

21:19.000 --> 21:25.000
Because I think we can do it,
and if we all bond together,
then we can really make some
cool stuff happening.

21:25.000 --> 21:29.000
It's going to be critical,
because the experiences are
going to start to be great,
very, very quickly,

21:29.000 --> 21:33.000
as listeners come in and we just
don't have the bandwidth to
serve them.

21:33.000 --> 21:39.000
Just pass the pay for the
bandwidth to serve them, it's
probably even worse.

21:39.000 --> 21:44.000
So these things I think are
really simple with the group of
people that I've seen here that
I've met here,

21:44.000 --> 21:50.000
I've spoken to many of you, what
I find fascinating is that I
know everyone of you.

21:50.000 --> 21:57.000
We either corresponded through
audio feedback or a project
podcast or a regular weblog.

21:57.000 --> 22:01.000
And you know a lot about me too,
it's kind of interesting.

22:01.000 --> 22:07.000
I asked him, you know, how's
Patricia? How's your mom? How's
the dog? How's the cat? How's
the beautiful man? It's
absolutely beautiful.

22:07.000 --> 22:10.000
I think we'll see some amazing
changes happen in the next six
months.

22:10.000 --> 22:12.000
I'm comfortable with even
predicting something like that.

22:12.000 --> 22:23.000
The music industry is I think
part of the media that we're
about ready to take back into
our hearts very quickly.

22:24.000 --> 22:34.000
And here's why. First of all,
the tools for the so-called
professionals absolutely know
different from the tools they
so-called amateur's use.

22:34.000 --> 22:41.000
You're using pro tools, you're
using audition, you're using
garage branch, and the jagger
uses garage man.

22:41.000 --> 22:44.000
So there can be no difference
with the output.

22:44.000 --> 22:49.000
If you're talented, you're going
to have the same quality as
someone who, like a big jagger.

22:49.000 --> 22:53.000
Only you don't have the same
type of push out into the world.

22:53.000 --> 22:57.000
It's not the distribution, by
the way, because we've had
distribution for a long time.

22:57.000 --> 23:06.000
People are creating their music,
their artwork, and they're
putting up on MP3s, putting up
on sites like garageband.com or
MP3tunes.com.

23:06.000 --> 23:10.000
We also have the sales mechanism
already in place. My God, we've
got another piece that's already
there.

23:10.000 --> 23:18.000
CD Baby, iTunes, I think, has
like 11,000 pod save music
tracks.

23:18.000 --> 23:21.000
They don't call it pod safe, but
we do.

23:21.000 --> 23:24.000
So that's there. What are we
missing?

23:24.000 --> 23:27.000
What is the key link in the
chain that we've been missing?

23:27.000 --> 23:36.000
Well, if you look at the music
industry as the way it is today,
there's the awesome power of
promotion through radio.

23:37.000 --> 23:40.000
Although that is also kind of
diminished a little bit.

23:40.000 --> 23:45.000
Radio is really sunk into
packaging and marketing and
playlists.

23:45.000 --> 23:50.000
You know, because they have very
defined set of time in
traditional broadcast media.

23:50.000 --> 23:53.000
But when is the last time you
heard a disjockey?

23:53.000 --> 23:57.000
Excuse me, Sensei O.

23:57.000 --> 24:00.000
When is the last time you heard
a disjockey go, I love this
band.

24:00.000 --> 24:05.000
I'm going to play this fucking
record every single day until
you love them too and go to
other concerts and buy their
t-shirts.

24:05.000 --> 24:07.000
You don't hear that anymore.

24:07.000 --> 24:08.000
You hear?

24:08.000 --> 24:13.000
Five, thirty-five, everybody how
you're doing is zero and all the
other.

24:13.000 --> 24:20.000
So an amazing thing happened
last year when I stumbled across
some music from a band from New
York,

24:20.000 --> 24:27.000
four girls who've studied a
Juleard and they're called the
Lissivia's Bitties.

24:27.000 --> 24:28.000
And I love their music.

24:28.000 --> 24:34.000
Certainly not something
mainstream that would make it
onto Jack FM or whatever the
formats are.

24:34.000 --> 24:36.000
And it was nice about it.

24:36.000 --> 24:38.000
I just sent him an email.

24:38.000 --> 24:41.000
I said, hey, can I play one of
your songs on my podcast?

24:41.000 --> 24:42.000
Well, sure.

24:42.000 --> 24:43.000
We own the rights to that.

24:43.000 --> 24:44.000
It's ours.

24:44.000 --> 24:45.000
You know, we've created it.

24:45.000 --> 24:46.000
Go ahead.

24:46.000 --> 24:47.000
We'd love for you to play
something.

24:47.000 --> 24:48.000
An amazing thing happened.

24:48.000 --> 24:53.000
After I played it, I got an
email from Leon Westover, the
singer for the band.

24:53.000 --> 24:59.000
She says, Adam, we sold like 200
CDs in one day.

24:59.000 --> 25:02.000
And when you're selling CDs at
10 bucks a pop,

25:02.000 --> 25:06.000
you're putting 90% of the profit
into your pocket,

25:06.000 --> 25:08.000
that becomes rent money.

25:08.000 --> 25:09.000
That becomes pretty significant.

25:09.000 --> 25:11.000
Now they're on a 10 day tour.

25:11.000 --> 25:15.000
You know, they're selling out
5,600 room, a seat rooms.

25:15.000 --> 25:17.000
It's fantastic.

25:17.000 --> 25:18.000
Just,

25:21.000 --> 25:23.000
I think it was last week.

25:23.000 --> 25:25.000
I stumbled across another song,

25:25.000 --> 25:27.000
a guy named Rob Costlow.

25:27.000 --> 25:28.000
He's in Los Angeles.

25:28.000 --> 25:31.000
And when it comes to picking
hits,

25:31.000 --> 25:33.000
this is something really big in
the radio industry.

25:33.000 --> 25:36.000
You know, you had these music
directors and, you know,

25:36.000 --> 25:38.000
they award winning, billboard
award winning,

25:38.000 --> 25:40.000
music director because they know
how to pick the hits.

25:40.000 --> 25:42.000
When really, it's just
repetition.

25:42.000 --> 25:46.000
You know, if you have a song
that has what they call a hook,

25:46.000 --> 25:47.000
a catchy hook,

25:47.000 --> 25:49.000
if you repeat it over and over
and over again,

25:49.000 --> 25:51.000
you're eventually going to learn
that hook.

25:51.000 --> 25:52.000
You're going to learn that song.

25:52.000 --> 25:53.000
You're going to sing it.

25:53.000 --> 25:54.000
You're going to recognize it.

25:54.000 --> 25:55.000
You might even start to like it.

25:55.000 --> 25:57.000
In fact, I think you probably
will start to like it.

25:57.000 --> 26:00.000
That's why your commercial
jingles work well.

26:00.000 --> 26:03.000
If they're repeated
continuously.

26:03.000 --> 26:05.000
So, Rice, Rooney,

26:05.000 --> 26:07.000
the San Francisco treat,

26:07.000 --> 26:08.000
we all know that one.

26:08.000 --> 26:11.000
And I'd like to teach the world
to sing,

26:11.000 --> 26:12.000
who knows that.

26:12.000 --> 26:14.000
That's Coca-Cola song.

26:14.000 --> 26:16.000
So, you go to your iPod and say,

26:16.000 --> 26:18.000
can't wait to put the Rice
Rooney song on my iPod?

26:18.000 --> 26:19.000
No, you know.

26:19.000 --> 26:22.000
But you know it because of the
repetition.

26:22.000 --> 26:25.000
I think that's a waste of time,
really,

26:25.000 --> 26:27.000
to get someone to know
something.

26:27.000 --> 26:29.000
What's much more effective,

26:29.000 --> 26:31.000
but what's happening now, is
podcasts.

26:31.000 --> 26:33.000
There's our listening to each
other.

26:33.000 --> 26:36.000
So, when I played, actually,
I'll play a little bit of it,

26:36.000 --> 26:38.000
because it's a really beautiful
song.

26:38.000 --> 26:40.000
When I played this particular
track,

26:40.000 --> 26:43.000
I got emails from all over the
world from people saying,

26:43.000 --> 26:45.000
I want to play that song on my
podcast.

26:45.000 --> 26:46.000
I loved it.

26:46.000 --> 26:48.000
Rob Costa sent me an email
yesterday.

26:48.000 --> 26:53.000
He's been booked now in
thousands-seat room gigs.

26:53.000 --> 26:55.000
He's been asked to do movie
scores.

26:55.000 --> 26:57.000
It's just phenomenal what is
happening.

26:57.000 --> 26:58.000
And why?

26:58.000 --> 27:00.000
Just because we're passing off
this information,

27:00.000 --> 27:02.000
we're passionate about what it
is,

27:02.000 --> 27:06.000
and we're sending people
straight over to the creator of
the music,

27:06.000 --> 27:09.000
and he's able to sell it and
promote his music online.

27:09.000 --> 27:10.000
This is for a couple of seconds.

27:10.000 --> 27:12.000
Here's really beautiful.

27:13.750 --> 28:03.750
[ Music ]

28:07.000 --> 28:09.000
Isn't that pretty?

28:09.000 --> 28:12.000
Yes, absolutely beautiful.

28:12.000 --> 28:16.000
So, here's just a guy with a
keyboard,

28:16.000 --> 28:20.000
recording on whatever tools that
came pre-packaged with his PC.

28:20.000 --> 28:22.000
I knew you know if he used a Mac
or PC,

28:22.000 --> 28:24.000
and we're able to share that.

28:24.000 --> 28:26.000
We're able to actually generate

28:26.000 --> 28:27.000
revenue for him.

28:27.000 --> 28:28.000
Attention for him.

28:28.000 --> 28:32.000
He's able to go out of the world
and continue with his art.

28:32.000 --> 28:35.000
I think that's extremely
powerful.

28:35.000 --> 28:36.000
Sorry, Rob.

28:36.000 --> 28:39.000
I'm going to stop there.

28:39.000 --> 28:43.000
So, I think our message to the
world,

28:43.000 --> 28:45.000
what I would hope,

28:45.000 --> 28:47.000
is that we are taking back our
media,

28:47.000 --> 28:49.000
taking it back to its roots,

28:49.000 --> 28:50.000
where it belongs,

28:50.000 --> 28:52.000
in the hearts and the minds of
the people,

28:52.000 --> 28:55.000
and we're doing that to the
power of subscription.

28:56.000 --> 28:58.000
So, I'm going to let you off
really early,

28:58.000 --> 29:01.000
because my podcast is only
supposed to be 40 minutes.

29:01.000 --> 29:02.000
We're just about there.

29:02.000 --> 29:06.000
I do want to thank some people
personally

29:06.000 --> 29:12.000
for making not only this
conference possible,

29:12.000 --> 29:14.000
but for what is happening,

29:14.000 --> 29:17.000
we are truly, truly seeing
something very special

29:17.000 --> 29:18.000
that's happening,

29:18.000 --> 29:19.000
and make sure you get your
message out.

29:19.000 --> 29:21.000
Everyone's got their tools with
them,

29:21.000 --> 29:24.000
to make sure you prepare the
people that listen

29:24.000 --> 29:27.000
or read or watch whatever you're
doing,

29:27.000 --> 29:28.000
that it's coming,

29:28.000 --> 29:29.000
and that they can participate,

29:29.000 --> 29:32.000
and they are absolutely welcome.

29:32.000 --> 29:33.000
So, first of all,

29:33.000 --> 29:36.000
I'd like to thank all the
developers

29:36.000 --> 29:37.000
for all the work that they've
been doing.

29:37.000 --> 29:39.000
I'd like you to give me a big
hand.

29:39.000 --> 29:53.000
I'd like to thank Dave Winner
for his work on RSS,

29:53.000 --> 29:56.000
OPML, weblogs, podcasting.

29:56.000 --> 29:58.000
We don't always agree on
everything,

29:58.000 --> 29:59.000
but I respect you,

29:59.000 --> 30:00.000
and I do love you.

30:00.000 --> 30:01.000
They've won it.

30:01.000 --> 30:02.000
Thank you.

30:11.000 --> 30:12.000
Robert Scoville,

30:12.000 --> 30:14.000
we're all your Robert.

30:14.000 --> 30:15.000
Stand up for a second.

30:15.000 --> 30:18.000
Not only should you be running
Microsoft,

30:18.000 --> 30:19.000
you actually already do.

30:20.000 --> 30:25.000
And then finally, before I get
out of here,

30:25.000 --> 30:27.000
Chris and Ponzi, ladies and
gentlemen,

30:27.000 --> 30:29.000
what a fantastic job they've
done.

30:29.000 --> 30:32.000
Come on out.

30:36.250 --> 30:59.000
[ Music ]

30:59.000 --> 31:10.000
All right, that's the Daily
Source Code for today,

31:10.000 --> 31:12.000
June 25th, 2005.

31:12.000 --> 31:14.000
We'll see you all on Next Source
Code,

31:14.000 --> 31:16.000
and at the next NomeDex.

31:16.000 --> 31:17.000
Thank you very much.

31:29.000 --> 31:44.000
We'll see you all on Next Source
Code,

31:44.000 --> 32:11.250
[ Music ]

32:11.360 --> 32:15.000
Bro what are you doing with this
world?

32:15.000 --> 32:19.000
I'm just thinking,

32:19.000 --> 32:25.000
Right on.

32:25.000 --> 32:28.000
Right on.

32:28.000 --> 32:35.000
So anyway, again, we're actually
wonderful.

32:35.000 --> 32:38.000
I have a glad and keep
experience that ever 200.

32:38.000 --> 32:39.000
Number 200.

32:39.000 --> 32:40.000
Yeah.

32:40.000 --> 32:43.000
Twenty-two hundred, whichever
one is split over.

32:43.000 --> 32:45.000
Anyway, anything else?

32:45.000 --> 32:46.000
That's it.

32:46.000 --> 32:47.000
That's it.

32:47.000 --> 32:48.000
Okay.

32:48.000 --> 32:49.000
We're going to talk a lot under
the name.

32:49.000 --> 32:54.000
I just said, just wrap up again.

32:54.000 --> 33:01.000
We're going to come up here and
one of my long-side games, just
tell me we're going

33:01.000 --> 33:08.000
to have to relax for a little
while and talk about what we're
going to be.

33:08.000 --> 33:10.000
I'm going to say that.

33:10.000 --> 33:12.000
You