WEBVTT 00:00.000 --> 00:06.440 This podcast is brought to you by Pod Show and GoDaddy. 00:06.440 --> 00:09.440 Want killer content with a bad ass domain name? 00:09.440 --> 00:18.800 This show will give you a special code to get great discounts at GoDaddy.com. 00:18.800 --> 00:24.480 This is Bernie from Bernie's World and you're listening to Delta Sierra Charlie 461. 00:24.560 --> 00:29.040 Hello darlings, bubbles do you want to see my naked pictures darlings? 00:29.040 --> 00:33.040 Exclusively here on that Delta Sierra Charlie 461. 00:51.250 --> 03:14.600 [ Music ] 03:14.600 --> 03:19.600 Hey, hey, hey, hey, hey, hey, hey 03:19.600 --> 03:23.600 Hey, hey, hey, hey, hey, hey 03:23.600 --> 03:27.600 For South Carolina, very Brit sounding there 03:27.600 --> 03:29.600 The FireAbs Hey, Kate 03:29.600 --> 03:31.600 So number 461 of the daily source code 03:31.600 --> 03:34.600 It is just barely Thursday here 03:34.600 --> 03:36.600 And you got it kingdom in the affluent suburb of Surrey 03:36.600 --> 03:37.600 Everybody, how you doing? 03:37.600 --> 03:39.600 I'm a little off schedule here 03:39.600 --> 03:42.600 Been in London the past two days 03:42.600 --> 03:45.600 I already hinted at it yesterday with a or was it 03:45.600 --> 03:47.600 It was more than yesterday 03:47.600 --> 03:49.600 It was like the day before kind of yesterday 03:49.600 --> 03:53.600 What it doesn't matter if it's in if you live in Australia, it's Saturday 03:53.600 --> 03:58.600 I hinted at it and indeed we announced our partnership with British telecom 03:58.600 --> 04:02.600 Today, which was very exciting 04:02.600 --> 04:04.600 Of course, those of you in listening to the daily source code 04:04.600 --> 04:07.600 Have known about my conversations with the CEO 04:07.600 --> 04:09.600 Talk about my visits there 04:09.600 --> 04:11.600 And there was no real big secret 04:11.600 --> 04:16.600 But this was really an opportunity for us to introduce 04:16.600 --> 04:21.600 I think yet another way of British audience 04:21.600 --> 04:25.600 To podcasting and to the whole concept of independently produced 04:25.600 --> 04:32.600 Video audio, whether it be music or show or vlog or video podcast or movie 04:32.600 --> 04:33.600 Whatever it is 04:33.600 --> 04:36.600 And we have really big plans with British telecom 04:36.600 --> 04:38.600 Of course, I'll put a link in the show notes 04:38.600 --> 04:40.600 The official press release 04:40.600 --> 04:41.600 It was great 04:41.600 --> 04:43.600 And I don't know 04:43.600 --> 04:45.600 I'm woefully unprepared here 04:45.600 --> 04:47.600 Let me see if I might have my notes 04:47.600 --> 04:49.600 Hold on one second, let me just check 04:49.600 --> 04:51.600 I do have my notes 04:51.600 --> 04:53.600 What was so cool about this 04:53.600 --> 04:57.600 Is we set it up so that, of course, when British telecom 04:57.600 --> 05:01.600 When they fart, the press shows up, right? 05:01.600 --> 05:04.600 So this was really an opportunity to show the press 05:04.600 --> 05:10.600 That what really is possible with serialized independently produced content 05:10.600 --> 05:13.600 I say, I had a list of all the crap 05:13.600 --> 05:15.600 I'm just organized 05:15.600 --> 05:18.600 I thought I had a list of all the journalists that came 05:18.600 --> 05:21.600 Well, you basically can't think of a publication that didn't show up 05:21.600 --> 05:24.600 Let's put it that way already, lots of postings online 05:24.600 --> 05:26.600 And so I was going for two days 05:26.600 --> 05:28.600 I came home today 05:28.600 --> 05:32.600 Really, really, really knackered as we say here 05:32.600 --> 05:34.600 Just due to total lack of sleep 05:34.600 --> 05:37.600 I'll tell you a little bit about the problems we had 05:37.600 --> 05:40.600 And I had the other paper workers still downstairs 05:40.600 --> 05:43.600 And then you know that bio of Ron, bio of myself 05:43.600 --> 05:46.600 The press release and a bio of Gavin Patterson 05:47.600 --> 05:50.600 Gavin is the 05:50.600 --> 05:52.600 BT consumer managing director 05:52.600 --> 05:57.600 He's really in charge of all the everything that goes to consumer's homes 05:57.600 --> 05:59.600 Including the forthcoming BT vision 05:59.600 --> 06:02.600 Which is their IPTV project 06:02.600 --> 06:05.600 So it's a broadband falls under his jurisdiction 06:05.600 --> 06:06.600 Shall we say? 06:06.600 --> 06:08.600 And the first thing Patricia says, man 06:08.600 --> 06:10.600 And she's getting ready for bed 06:10.600 --> 06:13.600 So we'll have to talk about it on maybe Friday's show 06:13.600 --> 06:15.600 First thing she says, well, he's kind of cute 06:16.600 --> 06:19.600 I have to say Gavin's not a bad looking guy 06:19.600 --> 06:22.600 I have a feeling that he's younger than I am actually 06:22.600 --> 06:24.600 But it was awesome 06:24.600 --> 06:27.600 He had three monstrous plasma screens 06:27.600 --> 06:29.600 And I used visual communicator 06:29.600 --> 06:32.600 That's the software I used for my video show 06:32.600 --> 06:33.600 There's a live mode 06:33.600 --> 06:36.600 And it really, really worked well 06:36.600 --> 06:39.600 Good questions from the press 06:39.600 --> 06:40.600 I have to say that we were still 06:40.600 --> 06:43.600 Actually the event was being held at the 06:43.600 --> 06:45.600 Sanderson Hotel, which is one of those 06:45.600 --> 06:46.600 What is it? 06:46.600 --> 06:47.600 You know, way too hip 06:47.600 --> 06:48.600 Is it an inshregor 06:48.600 --> 06:50.600 I think who did that hotel 06:50.600 --> 06:52.600 You know, basically they get old 06:52.600 --> 06:53.600 Ugly furniture 06:53.600 --> 06:55.600 And then throw a sheet over it 06:55.600 --> 06:56.600 And then it's cool 06:56.600 --> 06:59.600 Well, this hotel 06:59.600 --> 07:03.600 I might add not provision by BT broadband 07:03.600 --> 07:05.600 Actually by easy net 07:05.600 --> 07:07.600 Because believe me, I was all over the network 07:07.600 --> 07:09.600 Tracing and looking for stuff 07:09.600 --> 07:12.600 It was driving us up the freaking wall 07:12.600 --> 07:14.600 All last night 07:14.600 --> 07:16.600 And I was on this till about 2am 07:16.600 --> 07:18.600 Really nice admin who of course 07:18.600 --> 07:21.600 Has a lot more on his plate than dealing with the Wi-Fi 07:21.600 --> 07:22.600 Throughout the hotel 07:22.600 --> 07:25.600 And he got a hub and a hard-wired connection 07:25.600 --> 07:28.600 Well, the problem stem from a couple of things 07:28.600 --> 07:31.600 The main one is it appears that there are some hotel personnel 07:31.600 --> 07:34.600 Who had little bit torrent servers running 07:34.600 --> 07:35.600 So he would cut him off 07:35.600 --> 07:36.600 They'd turn him back on 07:36.600 --> 07:38.600 Then he started and they had to block the IP addresses 07:38.600 --> 07:41.600 At one point he actually turned off all Wi-Fi access 07:41.600 --> 07:44.600 And the entire building just so he could say that they actually 07:44.600 --> 07:47.600 Could provide connectivity to the outside world 07:47.600 --> 07:49.600 But it was horrendous 07:49.600 --> 07:51.600 His whole hotel was interesting 07:51.600 --> 07:53.600 But you got to be careful 07:53.600 --> 07:55.600 You have rooms with no walls 07:55.600 --> 07:57.600 Yeah, their walls are made of glass 07:57.600 --> 07:59.600 And it was after I almost 07:59.600 --> 08:02.600 Seriously injured myself three times before I figured out 08:02.600 --> 08:03.600 This little button you push 08:03.600 --> 08:05.600 And then a curtain opens up 08:05.600 --> 08:07.600 In front of the glass 08:07.600 --> 08:09.600 So you don't do exactly what I was doing 08:09.600 --> 08:11.600 I didn't see much of the room anyway 08:11.600 --> 08:14.600 Something else I learned 08:14.600 --> 08:19.600 Windows has a very interesting default setting 08:19.600 --> 08:21.600 If you have a virtual private network 08:21.600 --> 08:23.600 By default 08:23.600 --> 08:25.600 It will always route all of your traffic 08:25.600 --> 08:27.600 Through your virtual private network 08:27.600 --> 08:29.600 And that's the default setting 08:29.600 --> 08:31.600 Now if you never use the virtual private network 08:31.600 --> 08:33.600 Then it doesn't really even matter 08:33.600 --> 08:35.600 I mean actually 08:35.600 --> 08:37.600 When you think about it this is totally 08:37.600 --> 08:39.600 Tenfold 08:39.600 --> 08:41.600 Tenfold 08:41.600 --> 08:43.600 Tenfold 08:43.600 --> 08:45.600 Tenfold 08:45.600 --> 08:47.600 Tenfold 08:47.600 --> 08:48.600 Tenfold 08:48.600 --> 08:49.600 Tenfold 08:49.600 --> 08:50.600 Tenfold 08:50.600 --> 08:52.600 And now it's tenfold 08:52.600 --> 08:53.600 The tenfold 08:53.600 --> 08:54.600 You'll have 08:54.600 --> 08:55.600 Moment 08:55.600 --> 08:56.600 Big wind up 08:56.600 --> 08:57.600 Sorry 08:57.600 --> 08:58.600 Yeah 08:58.600 --> 08:59.600 So the tenfold I'll have moment 08:59.600 --> 09:01.600 Is that the virtual private network 09:01.600 --> 09:03.600 Which you can set up in Windows 09:03.600 --> 09:05.600 Which of course I have with the pod show office at San Francisco 09:05.600 --> 09:07.600 And there's another default setting 09:07.600 --> 09:09.600 It will automatically redial if the connection is broken 09:09.600 --> 09:11.600 And so I really learned about this 09:11.600 --> 09:12.600 When this connectivity 09:12.600 --> 09:14.600 Tho tell, kept crapping out 09:14.600 --> 09:17.600 And then I'll kept popping the connect to the VPN 09:17.600 --> 09:18.600 Connect to the VPN 09:18.600 --> 09:20.600 And the virtual private network 09:20.600 --> 09:23.600 And so now I understand that 09:23.600 --> 09:25.600 Why my mic 09:25.600 --> 09:26.600 I set up this VPN 09:26.600 --> 09:27.600 I don't know a couple weeks ago 09:27.600 --> 09:30.600 And I thought my bandwidth sometimes was really weird 09:30.600 --> 09:33.600 And the reason why if you just kind of imagine your head 09:33.600 --> 09:35.600 I'm connecting to the internet 09:35.600 --> 09:37.600 From Gilford 09:37.600 --> 09:40.600 That connection is actually going through the internet 09:40.600 --> 09:42.600 All the way to San Francisco 09:42.600 --> 09:44.600 And then my computer for all 09:44.600 --> 09:46.600 Technical 09:46.600 --> 09:49.600 From all technical aspects 09:49.600 --> 09:52.600 Believes it's actually connected to the secure private network 09:52.600 --> 09:53.600 And San Francisco 09:53.600 --> 09:56.600 And then it goes out and then gets my request from the network 09:56.600 --> 09:59.600 So obviously this traffic is going around the globe 09:59.600 --> 10:00.600 Several different times 10:00.600 --> 10:02.600 The wonder was a little bit slow 10:02.600 --> 10:06.600 So Andrew Grummit got on Skype with me 10:06.600 --> 10:08.600 And he walked me through how to get rid of it 10:08.600 --> 10:11.600 At one point I was so frustrated with all the connectivity problems 10:11.600 --> 10:12.600 At the hotel 10:12.600 --> 10:13.600 It's okay 10:13.600 --> 10:15.600 Let's just get rid of the virtual private network 10:15.600 --> 10:16.600 That's really easy by the way 10:16.600 --> 10:17.600 Right-click delete 10:17.600 --> 10:18.600 Problem solved 10:18.600 --> 10:20.600 To the phone 10:20.600 --> 10:22.600 To the phone 10:22.600 --> 10:23.600 To the phone 10:23.600 --> 10:25.600 At moment 10:25.600 --> 10:27.600 Yeah 10:27.600 --> 10:29.600 So anyway 10:29.600 --> 10:31.600 Go to btpodgeow.com 10:31.600 --> 10:33.600 If you live in the UK 10:33.600 --> 10:35.600 And you want to get you should out there 10:35.600 --> 10:38.600 We've lunch with that today 10:38.600 --> 10:40.600 And we'll be rolling out 10:40.600 --> 10:44.600 Well we'll be rolling out of course a full-blown system 10:44.600 --> 10:46.600 Obviously targeted towards the UK market 10:46.600 --> 10:50.600 But obviously integrated with the existing podshow plus system 10:50.600 --> 10:51.600 And there are changes coming there as well 10:51.600 --> 10:53.600 So a lot going on 10:53.600 --> 10:55.600 As I said, a little bit knackered 10:55.600 --> 10:57.600 But very, very satisfied 10:57.600 --> 10:59.600 It's been a great couple of days 10:59.600 --> 11:00.600 I'm going back tomorrow 11:00.600 --> 11:02.600 We actually have a board of directors meeting 11:02.600 --> 11:05.600 Since Ron is here and Chris is here and Aaron is here 11:05.600 --> 11:07.600 We're going to hop on a video conference 11:07.600 --> 11:09.600 And do that tomorrow at 5 p.m. 11:09.600 --> 11:11.600 Watch out, scruncher alert 11:11.600 --> 11:14.600 Adam, I don't have much time 11:15.600 --> 11:17.600 Here in the voices you've planted in my head 11:17.600 --> 11:20.600 I'm sitting here in the nunch room 11:20.600 --> 11:22.600 At work and next door to me 11:22.600 --> 11:26.600 I hear the unraveling of many roles of paper 11:26.600 --> 11:29.600 And one word comes to my mind, scruncher 11:29.600 --> 11:33.600 All this time I've never understood that but now I do 11:33.600 --> 11:35.600 What I know 11:35.600 --> 11:37.600 I don't think so 11:37.600 --> 11:40.600 Forever I am a folder 11:41.600 --> 11:44.600 Interesting, you know, I just realize now 11:44.600 --> 11:48.600 That I never asked Gavin Patterson from British telecom 11:48.600 --> 11:50.600 If he's a folder or scruncher 11:50.600 --> 11:52.600 I think he's a scruncher 11:52.600 --> 11:55.600 I don't know, I'll have to ask him 11:55.600 --> 11:57.600 I think he might be a scruncher 11:57.600 --> 11:59.600 I think a lot of telco guys are scruncher 11:59.600 --> 12:01.600 It's beacon of podshow plus 12:01.600 --> 12:03.600 Hi Adam, this is Martin from Reading 12:03.600 --> 12:04.600 Long time daily source code list 12:04.600 --> 12:06.600 Now I suppose you could call me a hundred 12:06.600 --> 12:08.600 Because I can't actually remember the time 12:08.600 --> 12:11.600 When I first started listening or how I do 12:11.600 --> 12:12.600 I found out about you 12:12.600 --> 12:14.600 So anyway 12:14.600 --> 12:15.600 A cool idea 12:15.600 --> 12:17.600 I've been playing around with podshow 12:17.600 --> 12:19.600 Yeah, you found out about me 12:19.600 --> 12:22.600 Didn't you read it on Craigslist? 12:22.600 --> 12:24.600 Under escort services 12:24.600 --> 12:26.600 There's no doubt loads of other people have 12:26.600 --> 12:28.600 And I noticed on this view you can build your own channels 12:28.600 --> 12:29.600 Which result in getting feeds 12:29.600 --> 12:31.600 Which you can also see in iTunes 12:31.600 --> 12:33.600 Well I've got a nice neat rocky sound bridge 12:33.600 --> 12:35.600 Sitting on my side border home 12:35.600 --> 12:37.600 And I thought it would be really cool to be able to play 12:37.600 --> 12:39.600 In my channels using the sound bridge 12:39.600 --> 12:41.600 Now I think actually thinking about this 12:41.600 --> 12:43.600 Probably possible using iTunes 12:43.600 --> 12:45.600 And a bit of cludging and this and that 12:45.600 --> 12:47.600 But actually it would be really cool to be able to do that 12:47.600 --> 12:49.600 Just by using the streaming radio function that it has 12:49.600 --> 12:50.600 So there's one for your 12:50.600 --> 12:52.600 Clip that people to think about 12:52.600 --> 12:53.600 So there you go 12:53.600 --> 12:54.600 Oh yeah 12:54.600 --> 12:55.600 Scruncher 12:55.600 --> 12:56.600 But I did try folding 12:56.600 --> 12:58.600 I just can't go the time 12:58.600 --> 13:00.600 It's just part of your complicated 13:00.600 --> 13:01.600 Sorry 13:01.600 --> 13:02.600 To complicate today 13:02.600 --> 13:03.600 I don't know 13:03.600 --> 13:05.600 I'm not familiar with the soundboard product 13:05.600 --> 13:07.600 But is it one of those 13:07.600 --> 13:09.600 It's just like something that you connect to 13:09.600 --> 13:11.600 To your network and then it can receive 13:11.600 --> 13:12.600 Streaming radio channels 13:12.600 --> 13:13.600 If so 13:13.600 --> 13:14.600 I believe 13:14.600 --> 13:17.600 The smart people at Podshow have already thought of that 13:17.600 --> 13:19.600 You'll see next to every podcast 13:19.600 --> 13:21.600 Every show 13:21.600 --> 13:22.600 Every channel 13:22.600 --> 13:24.600 The same place where you've found you 13:24.600 --> 13:26.600 When you go to play your channel 13:26.600 --> 13:28.600 You have a little advanced options there 13:28.600 --> 13:30.600 And you can choose iTunes 13:30.600 --> 13:32.600 You can choose the raw XML 13:32.600 --> 13:34.600 But you can also choose Windows media player 13:34.600 --> 13:35.600 Or real player 13:35.600 --> 13:37.600 And I'm pretty sure that 13:37.600 --> 13:39.600 From what I'm hearing you say 13:39.600 --> 13:41.600 The soundboard probably should understand 13:41.600 --> 13:43.600 How to accept 13:43.600 --> 13:44.600 What is it? 13:44.600 --> 13:46.600 An M3U or a file 13:46.600 --> 13:47.600 I think that's what it is 13:47.600 --> 13:48.600 The real player 13:48.600 --> 13:49.600 Can access 13:49.600 --> 13:50.600 So try that 13:50.600 --> 13:52.600 Try copying the link 13:52.600 --> 13:55.600 That is under the real player 13:55.600 --> 13:57.600 icon 13:57.600 --> 13:59.600 Or it's selected as the downloader 14:00.600 --> 14:01.600 For your channel 14:01.600 --> 14:04.600 And I think that link will actually just work 14:04.600 --> 14:06.600 You could also try the Windows media link 14:06.600 --> 14:10.600 Because in essence, although the protocol is not really streaming 14:10.600 --> 14:15.600 It will bring in the MP3s in a streaming progressive fashion 14:15.600 --> 14:17.600 And play them as soon as they can 14:17.600 --> 14:19.600 So give that a try 14:19.600 --> 14:21.600 Let me know if not to send me some details on the soundboard 14:21.600 --> 14:23.600 Or whatever the heck is you're talking about 14:23.600 --> 14:25.600 And I'll see if we can figure out 14:25.600 --> 14:27.600 Because yeah, I love stuff like that 14:27.600 --> 14:29.600 I have to take it back by the way 14:29.600 --> 14:31.600 What I remember I was talking about the Nokia 14:31.600 --> 14:33.600 And the N61 14:33.600 --> 14:35.600 That Nokia gave me to try out 14:35.600 --> 14:38.600 I still won't use it as a phone 14:38.600 --> 14:42.600 But wow, this is a fantastic podcast listening device 14:42.600 --> 14:44.600 I really have been deprived 14:44.600 --> 14:46.600 And I've had this thing in my bag all this time 14:46.600 --> 14:49.600 I was using it as a setting up for a demo 14:49.600 --> 14:50.600 For British Telecom 14:50.600 --> 14:53.600 Earlier, there was a Friday 14:53.600 --> 14:56.600 And it has Wi-Fi built in 14:56.600 --> 14:59.600 And GPRS, so what is that? 14:59.600 --> 15:01.600 Two and a half generation 15:01.600 --> 15:03.600 It's not quite 3G yet 15:03.600 --> 15:06.600 But it's basically fast enough to bring in 15:06.600 --> 15:08.600 Smaller podcast and reasonable amount of time 15:08.600 --> 15:11.600 And I've subscribed to my daily news channel 15:11.600 --> 15:15.600 And I have, you know, like the New York Times front page 15:15.600 --> 15:17.600 And it also do video by the way 15:17.600 --> 15:19.600 Quite happily it'll do MP4 15:19.600 --> 15:21.600 Not a problem 15:21.600 --> 15:24.600 And it's great because the biggest problem with the iPod 15:24.600 --> 15:26.600 Always, you know, it's got to be charged 15:26.600 --> 15:28.600 iTunes has to have everything downloaded 15:28.600 --> 15:30.600 You have to have connected to it has to be synced up 15:30.600 --> 15:33.600 So either you have a religious habit of plugging that in 15:33.600 --> 15:34.600 Every single night 15:34.600 --> 15:37.600 With this thing is like, oh, you know, I'm in the car right now 15:37.600 --> 15:38.600 Or I'm on the train 15:38.600 --> 15:40.600 Let me just check my channel, you know 15:40.600 --> 15:42.600 And you can set it up so it automatically connects 15:42.600 --> 15:44.600 And keep your channel current 15:44.600 --> 15:46.600 Or you can do it right there on the fly 15:46.600 --> 15:47.600 Plug in the headphones 15:47.600 --> 15:49.600 Or even through the speakerphone 15:49.600 --> 15:51.600 Actually quite a nice device 15:51.600 --> 15:53.600 Not being paid to say this by the way 15:53.600 --> 15:55.600 Just for the run 15:55.600 --> 15:57.600 All right, let me guess 15:57.600 --> 16:01.600 You're talking about BT 16:01.600 --> 16:03.600 Of course it has the address been going on 16:03.600 --> 16:05.600 Same things like that 16:05.600 --> 16:07.600 But then those sort of home broadband 16:07.600 --> 16:09.600 Here we got what is fairly eventually built 16:09.600 --> 16:10.600 TTTV 16:10.600 --> 16:12.600 And I think that's what you're doing 16:12.600 --> 16:13.600 British telecom 16:13.600 --> 16:15.600 Or I don't know BT over the world 16:15.600 --> 16:16.600 Whatever it is 16:16.600 --> 16:17.600 But I'm not saying 16:17.600 --> 16:18.600 You've revenge on me 16:18.600 --> 16:20.600 These are the, I think it's that 16:20.600 --> 16:22.600 Well, I'll find out 16:22.600 --> 16:24.600 But if not, it's never was right 16:24.600 --> 16:26.600 Anyway, that's very significant 16:26.600 --> 16:28.600 And 16:28.600 --> 16:30.600 That's very significant 16:30.600 --> 16:32.600 Yeah, BT vision is what they're going to do 16:32.600 --> 16:34.600 I think the end of this year or fourth quarter 16:34.600 --> 16:36.600 Or whatever, which is going to be 16:36.600 --> 16:37.600 Television 16:37.600 --> 16:38.600 I think what it is 16:38.600 --> 16:40.600 Now I haven't actually seen one of these boxes 16:40.600 --> 16:43.600 But there's something in the UK called free view 16:43.600 --> 16:45.600 Which is amazingly popular 16:45.600 --> 16:48.600 And what free view does 16:48.600 --> 16:50.600 Is it takes regular television signals 16:50.600 --> 16:52.600 Just out of the air, out of the ether 16:52.600 --> 16:54.600 And 16:54.600 --> 16:56.600 And recognize that it's digital 16:56.600 --> 16:58.600 And coded signals that are traveling over that 16:58.600 --> 16:59.600 Over the air signal 16:59.600 --> 17:01.600 And you get like 30 channels right off the bat 17:01.600 --> 17:03.600 All digital, super quality 17:03.600 --> 17:06.600 And then of course if you plug this thing into 17:06.600 --> 17:09.600 Your broadband connection into your phone 17:09.600 --> 17:10.600 Socket 17:10.600 --> 17:13.600 Why then you're going to get all kinds of groovy stuff 17:13.600 --> 17:15.600 And it'll be connected up to your television 17:15.600 --> 17:17.600 I think it's also going to have a 17:17.600 --> 17:20.600 PVR personal video recorder built in 17:20.600 --> 17:22.600 It's going to be an interesting 17:22.600 --> 17:25.600 And I think very fun content device 17:25.600 --> 17:28.600 Let me see what we have here 17:28.600 --> 17:30.600 Seven minutes left 17:30.600 --> 17:31.600 Okay, you know what? 17:31.600 --> 17:33.600 If you want to call in, leave a message 17:33.600 --> 17:36.600 Or if you want to call in, leave a new phone 17:36.600 --> 17:37.600 Jingle 17:38.600 --> 17:41.600 Call the DSC 17:41.600 --> 17:43.600 In the USA 17:43.600 --> 17:45.600 That's plus one 17:45.600 --> 17:46.600 201 17:46.600 --> 17:48.600 6256357 17:48.600 --> 17:50.600 That's plus one 17:50.600 --> 17:51.600 201 17:51.600 --> 17:53.600 6256357 17:53.600 --> 17:54.600 In England 17:54.600 --> 17:56.600 The UK 17:56.600 --> 17:57.600 It's plus four four 17:57.600 --> 17:58.600 207 17:58.600 --> 17:59.600 681 17:59.600 --> 18:00.600 3753 18:00.600 --> 18:02.600 That's plus four four 18:02.600 --> 18:03.600 207 18:03.600 --> 18:04.600 681 18:04.600 --> 18:06.600 3753 18:07.600 --> 18:09.600 If you're a scruncher, a folder 18:09.600 --> 18:11.600 To fingers or a holder call now 18:13.600 --> 18:14.600 That's still cracks me up 18:14.600 --> 18:17.600 If you're a scruncher, a folder to fingers or a holder 18:19.600 --> 18:22.600 Sales Weasel Greg at Pod Show HQ 18:22.600 --> 18:26.600 Sent me a very cool interview with Leo Leport 18:26.600 --> 18:28.600 From what is this ad age 18:28.600 --> 18:32.600 Which is an advertising industry publication 18:32.600 --> 18:34.600 With Leo Leport of TWIT 18:35.600 --> 18:37.600 This week in tech 18:37.600 --> 18:40.600 And it's actually it's fantastic podcasting 18:40.600 --> 18:43.600 Because I haven't seen it on any of the podcasting news sites yet 18:43.600 --> 18:46.600 I think it's probably because it's, you know, it's really 18:46.600 --> 18:48.600 It is an industry publication 18:48.600 --> 18:50.600 I'll just read a couple of bits from it 18:50.600 --> 18:53.600 Leo Leport didn't expect to become one of the largest independent podcast 18:53.600 --> 18:55.600 20 began recording as conversations 18:55.600 --> 18:57.600 With former tech TV 18:57.600 --> 19:00.600 Tech News Guru with former 19:00.600 --> 19:02.600 The hell is that? 19:03.600 --> 19:05.600 It doesn't need, it's not even a fucking sentence 19:05.600 --> 19:10.600 Tech News Guru, Leo Leport is launching a podcast advertising network 19:10.600 --> 19:12.600 Tech News Guru, Leo Leport is launching 19:12.600 --> 19:13.600 What is this? 19:13.600 --> 19:15.600 Why is this copied five times? 19:15.600 --> 19:17.600 Anyway 19:17.600 --> 19:21.600 In conjunction with was it pod track 19:21.600 --> 19:25.600 This week in tech is now running ads 19:25.600 --> 19:26.600 And as you know, I've been in the city 19:26.600 --> 19:28.600 So I haven't heard the most recent episode 19:28.600 --> 19:30.600 Or actually the last three episodes 19:31.600 --> 19:33.600 So I didn't pick up out of myself 19:33.600 --> 19:34.600 But 19:34.600 --> 19:37.600 They're now running ads for Dell 19:37.600 --> 19:39.600 Team Mobile 19:39.600 --> 19:40.600 And Visa 19:42.600 --> 19:45.600 I had a couple of other things here 19:45.600 --> 19:47.600 Adage says 19:47.600 --> 19:49.600 What's adage digital? 19:49.600 --> 19:50.600 So maybe it is online 19:50.600 --> 19:52.600 So now you ask people to donate 19:52.600 --> 19:54.600 Like a paid subscription 19:54.600 --> 19:56.600 And you're taking advertising 19:56.600 --> 19:58.600 Is this kind of like a magazine model 19:58.600 --> 19:59.600 Interesting question actually 19:59.600 --> 20:00.600 I thought it was compelling 20:00.600 --> 20:01.600 Mr. Leport says 20:01.600 --> 20:03.600 We're very much like a magazine model 20:03.600 --> 20:06.600 Where the paper and shipping will be paid for by subscriptions 20:06.600 --> 20:09.600 And ads paid the staff and help you make a profit 20:09.600 --> 20:11.600 Unlike broadcasting 20:11.600 --> 20:13.600 Every additional person cost us money 20:13.600 --> 20:15.600 Because of added bandwidth costs 20:15.600 --> 20:17.600 Which is also very much like a magazine 20:17.600 --> 20:19.600 You do want growth 20:19.600 --> 20:21.600 But you have to think about what it's going to cost 20:21.600 --> 20:22.600 You actually 20:22.600 --> 20:23.600 With more like public radio 20:23.600 --> 20:25.600 Where your listeners are your supporters 20:25.600 --> 20:27.600 But you have corporate donors 20:27.600 --> 20:28.600 Who donate things like bandwidth 20:28.600 --> 20:30.600 And also advertisers or sponsors 20:30.600 --> 20:31.600 That is not like public radio 20:31.600 --> 20:33.600 I think someone wrote that down 20:33.600 --> 20:34.600 Kind of wrong 20:36.600 --> 20:37.600 We're doing it on time here 20:37.600 --> 20:39.600 I want to make sure I hit the satellite window 20:39.600 --> 20:40.600 Just right 20:45.600 --> 20:46.600 Adage says 20:46.600 --> 20:47.600 How is your audience? 20:47.600 --> 20:49.600 Now this is really interesting to me 20:51.600 --> 20:53.600 Because just reading through this whole article 20:53.600 --> 20:56.600 I see that Leo is answering questions 20:56.600 --> 20:57.600 That were 20:57.600 --> 20:59.600 The way we were answering 20:59.600 --> 21:01.600 Probably a year ago 21:01.600 --> 21:02.600 Which is great 21:02.600 --> 21:04.600 Because I think that we definitely 21:04.600 --> 21:07.600 Were early or right on time 21:07.600 --> 21:10.600 With really the full-blown advertising model 21:10.600 --> 21:11.600 And not just like an ad sense 21:11.600 --> 21:13.600 And certain commercials in the podcast 21:13.600 --> 21:15.600 But really having the host involved 21:15.600 --> 21:18.600 And turning advertising into content 21:18.600 --> 21:19.600 So Adage says 21:19.600 --> 21:21.600 How has your audience received the advertising 21:21.600 --> 21:22.600 Mr. Leport says 21:22.600 --> 21:24.600 Well, there's some pushback from audience 21:24.600 --> 21:26.600 Which includes a lot of tech enthusiasts 21:26.600 --> 21:28.600 A certain percent of them think we should be doing it for free 21:28.600 --> 21:30.600 But we're not the free software movement 21:30.600 --> 21:32.600 We're trying to create a product 21:32.600 --> 21:34.600 I'm an old radio guy 21:34.600 --> 21:36.600 And like the old fashion radio model 21:36.600 --> 21:38.600 With the host doing the ad live in the program 21:38.600 --> 21:40.600 Like Paul Harvey Charles Osculade 21:40.600 --> 21:41.600 It's folksy less intrusive 21:41.600 --> 21:43.600 Gives advertising great benefit 21:43.600 --> 21:45.600 Gives advertisers great benefit 21:45.600 --> 21:46.600 Because it's an endorsement 21:46.600 --> 21:48.600 It's us saying we like Dell 21:48.600 --> 21:49.600 And it doesn't feel like an ad 21:49.600 --> 21:50.600 It carries more weight 21:50.600 --> 21:52.600 Americans kind of get it 21:52.600 --> 21:53.600 Because they've heard Paul Harvey 21:53.600 --> 21:56.600 I don't think Paul Harvey is the best example anymore 21:56.600 --> 21:57.600 Okay 21:57.600 --> 21:58.600 But it is true 21:58.600 --> 21:59.600 You know I like the endorsements 21:59.600 --> 22:01.600 I like talking about products in the show 22:01.600 --> 22:02.600 I love it 22:02.600 --> 22:03.600 I think it's perfect 22:03.600 --> 22:06.600 But that did catch my eye 22:06.600 --> 22:09.600 You know I'm a big fan of 22:09.600 --> 22:12.600 The BBC automobile magazine show 22:12.600 --> 22:13.600 Called Top Gear 22:13.600 --> 22:15.600 In fact Jeremy Clarkson 22:15.600 --> 22:17.600 The guy who 22:17.600 --> 22:18.600 Well he's co-host 22:18.600 --> 22:20.600 But he's kind of like the main host 22:20.600 --> 22:23.600 And I don't know how much of the production he does 22:23.600 --> 22:25.600 Or how much how involved he is in that 22:25.600 --> 22:27.600 But he is definitely a god here in the UK 22:27.600 --> 22:28.600 When it comes to 22:28.600 --> 22:30.600 Well many things particularly 22:30.600 --> 22:32.600 Automobiles but other manly stuff as well 22:32.600 --> 22:34.600 That's kind of his whole image 22:34.600 --> 22:37.600 And Top Gear runs in the BBC 22:37.600 --> 22:39.600 Which means there's no commercials 22:39.600 --> 22:41.600 And because there's no commercials 22:41.600 --> 22:45.600 There's no car manufacturers advertising 22:45.600 --> 22:47.600 So they can really there's no benefit 22:47.600 --> 22:49.600 To them saying you know one car 22:49.600 --> 22:52.600 Is better than the other or as they often do 22:52.600 --> 22:54.600 On top gear saying the one car 22:54.600 --> 22:57.600 You know really does suck compared to the rest 22:57.600 --> 22:59.600 In fact this show is so good 22:59.600 --> 23:00.600 And so well produced 23:00.600 --> 23:02.600 And I'm sure it's very expensive 23:02.600 --> 23:04.600 To produce 23:04.600 --> 23:06.600 Because they do a lot of really really nice 23:06.600 --> 23:08.600 Produce packages 23:08.600 --> 23:11.600 And they really showcase these automobiles 23:11.600 --> 23:12.600 And all kinds of 23:12.600 --> 23:14.600 Very innovative and creative ways 23:14.600 --> 23:18.600 It even won an Emmy award 23:18.600 --> 23:21.600 This is how good this British auto show 23:21.600 --> 23:23.600 One and Emmy award 23:23.600 --> 23:24.600 But of course again 23:24.600 --> 23:26.600 Because there's no advertisers 23:26.600 --> 23:29.600 There's no automobile manufacturers 23:29.600 --> 23:30.600 Who are advertising 23:30.600 --> 23:31.600 Which is really what makes most 23:31.600 --> 23:34.600 Programs if you look at the car market 23:34.600 --> 23:35.600 When there's a show about cars 23:35.600 --> 23:37.600 You know they usually suck 23:37.600 --> 23:39.600 Because you know they're not going to slam a car 23:39.600 --> 23:41.600 Because then the advertising pulls out 23:41.600 --> 23:43.600 Now with this week in tech 23:43.600 --> 23:46.600 I think it's interesting 23:46.600 --> 23:49.600 That they would accept a commercial for Dell 23:49.600 --> 23:51.600 Because you know 23:51.600 --> 23:54.600 And this is just after the laptop batteries 23:54.600 --> 23:56.600 We're exploding you know 23:56.600 --> 23:58.600 Which of course was bad for Sony 23:58.600 --> 23:59.600 Who created the batteries 23:59.600 --> 24:02.600 But you know if something else happens in the future 24:02.600 --> 24:05.600 Will they risk losing that sponsorship 24:05.600 --> 24:09.600 You know I'm all for advertising 24:09.600 --> 24:11.600 I'm totally for it 24:11.600 --> 24:13.600 I think advertising is content 24:13.600 --> 24:16.600 With content changing and with distribution 24:16.600 --> 24:17.600 Changing 24:17.600 --> 24:19.600 Advertising has to change along with it 24:19.600 --> 24:21.600 But I am very very wary of 24:21.600 --> 24:24.600 And I think I love the advertising 24:24.600 --> 24:26.600 Visa, fantastic, Timo will 24:26.600 --> 24:29.600 You know when you're talking about tech 24:29.600 --> 24:31.600 And these guys really do talk about tech 24:31.600 --> 24:33.600 I think that there could be a conflict 24:33.600 --> 24:35.600 So that caught my eye 24:35.600 --> 24:38.600 And then I was reading through this article 24:38.600 --> 24:39.600 Just a second 24:39.600 --> 24:41.600 I just got to say goodbye to everybody on serious 24:41.600 --> 24:43.600 I'll talk to you guys 24:43.600 --> 24:45.600 Was it tomorrow for Fubar Friday 24:45.600 --> 24:47.600 Oh man they're going to miss some good stuff 24:47.600 --> 24:51.600 As I was reading through this article 24:51.600 --> 24:53.600 I was like wait a minute 24:53.600 --> 24:55.600 And I went to 24:55.600 --> 24:57.600 PortableMediaExpo.com 24:57.600 --> 24:59.600 I think it is which is for the podcast 24:59.600 --> 25:00.600 Expo coming up 25:00.600 --> 25:01.600 Oh crap 25:01.600 --> 25:03.600 That's very soon isn't it? 25:03.600 --> 25:04.600 Um 25:04.600 --> 25:06.600 He has at the end of this month 25:06.600 --> 25:09.600 It's like weeks away if not days away 25:09.600 --> 25:12.600 Which I really don't think I can attend 25:12.600 --> 25:13.600 Just because of logistics 25:13.600 --> 25:15.600 I really didn't know if I wanted to go 25:15.600 --> 25:16.600 And all 25:16.600 --> 25:18.600 But legal report is doing the keynote 25:18.600 --> 25:19.600 Again this year 25:19.600 --> 25:21.600 Now I remember last year 25:21.600 --> 25:23.600 I was asked what it was doing 25:23.600 --> 25:24.600 A whole 25:24.600 --> 25:25.600 Conversation 25:25.600 --> 25:27.600 And all kinds of back and forth 25:27.600 --> 25:29.600 About Ron or I 25:29.600 --> 25:31.600 Doing a keynote 25:31.600 --> 25:35.600 And what the set-up kind of was 25:35.600 --> 25:37.600 Which I didn't like too much 25:37.600 --> 25:39.600 And actually Jason Calcannis 25:39.600 --> 25:41.600 Calcannis 25:41.600 --> 25:43.600 Filmed in 25:43.600 --> 25:45.600 It was kind of having two keynote 25:45.600 --> 25:47.600 You had the alter commercial keynote 25:47.600 --> 25:51.600 Which I believe was what my job was supposed to be 25:51.600 --> 25:53.600 Which I really just didn't 25:53.600 --> 25:55.600 Whole bunch of reason I didn't want to do that 25:55.600 --> 25:56.600 That's you know that's a year ago 25:56.600 --> 25:57.600 I don't care 25:57.600 --> 25:59.600 And then Leo Leport was going to be kind of like 25:59.600 --> 26:01.600 The balance for that and talk about 26:01.600 --> 26:03.600 Non-commercialism 26:03.600 --> 26:05.600 And really about 26:05.600 --> 26:07.600 The passion of podcasting 26:07.600 --> 26:08.600 And so they did do this 26:08.600 --> 26:09.600 They did have Jason Calcannis 26:09.600 --> 26:10.600 Start off first last year 26:10.600 --> 26:11.600 The keynote 26:11.600 --> 26:13.600 And then Leo Leport 26:13.600 --> 26:14.600 And thank God for the internet 26:14.600 --> 26:15.600 Because I went back 26:15.600 --> 26:16.600 And I was able to find 26:16.600 --> 26:18.600 Not just the audio of the keynote 26:18.600 --> 26:19.600 But also video 26:19.600 --> 26:20.600 And the video doesn't have 26:20.600 --> 26:21.600 Great audio of course 26:21.600 --> 26:23.600 So technically I was just 26:23.600 --> 26:24.600 String the two together 26:24.600 --> 26:25.600 But the video was very nice 26:25.600 --> 26:26.600 Because he had some funny slides 26:26.600 --> 26:27.600 And it was a very funny 26:27.600 --> 26:29.600 Very funny speech 26:29.600 --> 26:31.600 Patricia walked 26:31.600 --> 26:32.600 And while I was listening to it 26:32.600 --> 26:33.600 On the couch earlier 26:33.600 --> 26:34.600 The seedings 26:34.600 --> 26:35.600 Oh he has a very nice voice 26:35.600 --> 26:37.600 It's been a radio for 30 years 26:37.600 --> 26:39.600 But I pulled a couple of 26:39.600 --> 26:41.600 A couple of pieces from the keynote 26:41.600 --> 26:44.600 It's just really really interesting 26:44.600 --> 26:45.600 Listen on 26:45.600 --> 26:47.600 I'm meeting people that I've been listening to 26:47.600 --> 26:48.600 For a year and more 26:48.600 --> 26:50.600 And it's just so cool 26:50.600 --> 26:52.600 For us to get together like this 26:52.600 --> 26:53.600 It's really exciting 26:53.600 --> 26:55.600 And I'm really glad to see what Jason said 26:55.600 --> 26:57.600 Because as talent 26:57.600 --> 26:59.600 We win the game 26:59.600 --> 27:00.600 Isn't that nice 27:00.600 --> 27:02.600 So I'm not going to talk about the business model 27:02.600 --> 27:04.600 I have no interest in the business model 27:04.600 --> 27:05.600 Oops 27:05.600 --> 27:07.600 Here it comes 27:07.600 --> 27:08.600 People ask me all the time 27:08.600 --> 27:09.600 What's your business model for 27:09.600 --> 27:11.600 Twit and I refer him to the Vorac 27:11.600 --> 27:14.600 The Vorac said podcasting was 27:14.600 --> 27:16.600 Bunk and then he's got on Twit 27:16.600 --> 27:17.600 And he said I love podcasting 27:17.600 --> 27:18.600 It's the next big thing 27:18.600 --> 27:19.600 And I asked him how we're going to make money 27:19.600 --> 27:21.600 And he says you don't have to worry about that 27:21.600 --> 27:24.600 Business model will appear 27:24.600 --> 27:26.600 Fine with me 27:26.600 --> 27:27.600 Because you know the truth 27:27.600 --> 27:29.600 And the truth is 27:29.600 --> 27:30.600 And what I'm here to tell you really 27:30.600 --> 27:32.600 Is that don't worry about the business model 27:32.600 --> 27:34.600 I'm only going to have 25 minutes 27:34.600 --> 27:35.600 So I'm going to move pretty quickly 27:35.600 --> 27:36.600 Here through this 27:36.600 --> 27:38.600 But I know you came 27:38.600 --> 27:40.600 If you came here as a podcast 27:40.600 --> 27:41.600 Or you came to find out 27:41.600 --> 27:43.600 How do you make a successful podcast 27:43.600 --> 27:44.600 And successful means different things 27:44.600 --> 27:45.600 To different people 27:45.600 --> 27:46.600 If you're Jason 27:46.600 --> 27:47.600 Maybe it means making 25 million 27:47.600 --> 27:48.600 Dollars 27:48.600 --> 27:50.600 To me it means making a great podcast 27:50.600 --> 27:51.600 That people listen to 27:51.600 --> 27:53.600 And I'm not going to worry about the money 27:53.600 --> 27:55.600 Now Howard's got his pay day 27:55.600 --> 27:57.600 I am 27:57.600 --> 27:59.600 I just cut a whole bunch of pieces together 27:59.600 --> 28:02.600 So he says he's not going to worry about the money 28:02.600 --> 28:04.600 And maybe this was 28:04.600 --> 28:06.600 Because he didn't quite understand 28:06.600 --> 28:08.600 And for those of you who've been listening 28:08.600 --> 28:10.600 For over a year 28:10.600 --> 28:12.600 We talked about bandwidth so much 28:12.600 --> 28:15.600 I could not 28:15.600 --> 28:17.600 Almost an episode didn't go 28:17.600 --> 28:19.600 Past me why I didn't say 28:19.600 --> 28:21.600 We've got to be so careful 28:21.600 --> 28:23.600 Because success can mean instant failure 28:23.600 --> 28:26.600 Because of the bandwidth cost 28:27.600 --> 28:29.600 And at this point I don't think Leo 28:29.600 --> 28:30.600 And I had spoken to Leo 28:30.600 --> 28:32.600 I tried to get Leo signed a pod show 28:32.600 --> 28:33.600 At the time 28:33.600 --> 28:35.600 I really did 28:35.600 --> 28:37.600 I still love to have him on the pod show 28:37.600 --> 28:38.600 Network 28:38.600 --> 28:39.600 But I know it's very 28:39.600 --> 28:41.600 Very tricky 28:41.600 --> 28:42.600 Because indeed 28:42.600 --> 28:43.600 Just like his magazine 28:43.600 --> 28:45.600 Metaphor which is not bad 28:45.600 --> 28:46.600 You know the more 28:46.600 --> 28:48.600 The bigger your audience is 28:48.600 --> 28:49.600 The more it cost you 28:49.600 --> 28:51.600 Which is really why streaming failed 28:51.600 --> 28:54.600 When Dan with Cots were just much much higher 28:55.600 --> 28:58.600 In the late 90s 28:58.600 --> 28:59.600 So what he did then 28:59.600 --> 29:01.600 Is he played a piece of Howard Stern 29:01.600 --> 29:02.600 Ragan on pod casting 29:02.600 --> 29:03.600 And then he gets back 29:03.600 --> 29:04.600 And he really 29:04.600 --> 29:06.600 For someone didn't want to talk about money 29:06.600 --> 29:08.600 And his keynote talked about money quite a lot 29:08.600 --> 29:10.600 Jason said he's got his half billion 29:10.600 --> 29:12.600 So he's not threatened by pod casting 29:12.600 --> 29:13.600 I would submit 29:13.600 --> 29:14.600 That if Howard were getting into Brady 29:14.600 --> 29:16.600 Right now he would be much happier in pod casting 29:16.600 --> 29:17.600 In fact that's what that diet tried 29:17.600 --> 29:18.600 Was all about 29:18.600 --> 29:19.600 Was how restricted he'd been 29:19.600 --> 29:21.600 How excited he was to go to serious 29:21.600 --> 29:23.600 Because he'd have no restrictions 29:23.600 --> 29:24.600 Howard you're going to have restrictions 29:24.600 --> 29:25.600 Somebody pays you half a billion 29:25.600 --> 29:27.600 Dollars they have expectations 29:27.600 --> 29:28.600 Trust me 29:28.600 --> 29:29.600 And I don't think it stops 29:29.600 --> 29:30.600 With half a billion 29:30.600 --> 29:31.600 By the way 29:31.600 --> 29:32.600 I think if someone pays you 29:32.600 --> 29:34.600 Any amount of money they have expectations 29:34.600 --> 29:35.600 Absolutely 29:35.600 --> 29:37.600 This gets back to my top gear example 29:37.600 --> 29:39.600 If you're doing a movie pod cast 29:39.600 --> 29:41.600 I think taking advertisement 29:41.600 --> 29:42.600 If you're doing a critique of movies 29:42.600 --> 29:43.600 Let's put it that way 29:43.600 --> 29:45.600 I think that 29:45.600 --> 29:47.600 Taking advertisement from movie companies 29:47.600 --> 29:48.600 Mind being a mistake 29:48.600 --> 29:49.600 Yeah 29:49.600 --> 29:51.600 I do the daily source code 29:52.600 --> 29:55.600 This is all about stupid stuff 29:55.600 --> 29:57.600 I don't see any advertiser 29:57.600 --> 29:59.600 Would be a conflict on this show 29:59.600 --> 30:00.600 Take the money 30:00.600 --> 30:01.600 Be on you 30:01.600 --> 30:02.600 I don't care what 30:02.600 --> 30:03.600 They own you 30:03.600 --> 30:05.600 Howard really 30:05.600 --> 30:07.600 If he didn't want all that money 30:07.600 --> 30:08.600 And I can understand why he might 30:08.600 --> 30:10.600 But Howard would be happier pod casting 30:10.600 --> 30:12.600 That's what's the beauty of pod casting 30:12.600 --> 30:13.600 Nobody tells you what to do 30:13.600 --> 30:14.600 And I would submit 30:14.600 --> 30:16.600 You know we're talking a lot about business models 30:16.600 --> 30:17.600 That's what this whole session is 30:17.600 --> 30:18.600 All after this 30:18.600 --> 30:19.600 How to make money 30:20.600 --> 30:22.600 You keep in mind as a pod cast 30:22.600 --> 30:23.600 If somebody gives you money 30:23.600 --> 30:25.600 You owe them something 30:25.600 --> 30:28.600 D-E-E-E-E-E-E-E-Eeeeeeeee!! 30:28.600 --> 30:31.600 And I think the joy of pod casting for me 30:31.600 --> 30:34.600 And I think maybe for some of you 30:34.600 --> 30:36.600 Is we don't want to owe anybody anything 30:36.600 --> 30:37.600 We want to do what we love 30:37.600 --> 30:39.600 We only owe our listener 30:39.600 --> 30:41.600 An experience 30:41.600 --> 30:42.600 Now I listened to the listeners 30:42.600 --> 30:44.600 But I don't want to have to listen to advertisers 30:44.600 --> 30:46.600 Cause they haven't 30:46.600 --> 30:53.320 So Leo, I just wanted to point out that you might want to touch on this because a lot 30:53.320 --> 30:57.400 of stuff has changed when you do your keynote this year at the Portable Media Expo. 30:57.400 --> 31:02.680 I think you definitely should talk to people about why you change your direction here. 31:02.680 --> 31:10.400 And I understand why, but as I told you a year ago, we saw that this would be an issue. 31:10.400 --> 31:13.200 And so I'm glad you're solving it, definitely, different interests. 31:13.200 --> 31:14.200 Don't you think? 31:14.200 --> 31:15.200 Yeah. 31:15.200 --> 31:16.520 The listeners will tell you what you want. 31:16.520 --> 31:18.680 So we've already said on Twitter, we'll never take advertising. 31:18.680 --> 31:21.280 Oh, let's just listen to that again. 31:21.280 --> 31:23.920 Advertisers, because they have a different interest. 31:23.920 --> 31:25.400 Don't you think? 31:25.400 --> 31:26.880 The listeners will tell you what you want. 31:26.880 --> 31:30.640 So we've already said on Twitter, we'll never take advertising. 31:30.640 --> 31:35.360 The lesson here is never say never, my friends, which is crazy because when I hear Jason say 31:35.360 --> 31:39.960 that the Engagit podcast making them a couple hundred thousand a year, I'm done on cheese. 31:39.960 --> 31:41.560 What have I done? 31:42.160 --> 31:44.960 Right. 31:44.960 --> 31:47.000 Now, there's something else that our listeners want. 31:47.000 --> 31:50.840 Before we do this, I just, I threw this in last night because I just got some stats. 31:50.840 --> 31:55.240 There's a company called pod track that is, I think a pretty good idea. 31:55.240 --> 31:58.960 If you're looking for advertising, their idea is, and I've talked to Mark McCree a few times. 31:58.960 --> 31:59.800 Maybe some of you have. 31:59.800 --> 32:02.360 I know one of the things he did right was talk to podcasters. 32:02.360 --> 32:04.600 They're going to match podcasters with advertisers. 32:04.600 --> 32:05.880 Again, I'm okay. 32:05.880 --> 32:10.160 So I definitely would like to hear more about that. 32:10.240 --> 32:15.600 I think if you're, and pod track, some would say, oh, you know, they're competitive. 32:15.600 --> 32:16.800 I don't think so. 32:16.800 --> 32:19.400 The space is so incredibly huge. 32:19.400 --> 32:22.840 There's so much advertising, so much independently produced content. 32:22.840 --> 32:26.880 We need, we need lots of other companies doing this. 32:26.880 --> 32:33.000 But I don't think a match of delcomputer to this week in tech is a good idea. 32:33.000 --> 32:33.840 I just don't. 32:33.840 --> 32:37.880 And I think you can see very easily why that doesn't seem like a good match. 32:37.880 --> 32:40.120 I think VC might be a very good match. 32:40.360 --> 32:48.880 Chute, you know, well, at least guys do talk about a lot, you know, I guess it all 32:48.880 --> 32:50.280 comes down to the execution. 32:50.280 --> 32:54.880 You know, when we get paid to talk about the little man movie, I told you, I hadn't seen 32:54.880 --> 32:55.880 the fricking movie. 32:55.880 --> 33:01.920 I didn't see the movie, my ad consisted of, you know, like four different times 33:01.920 --> 33:05.840 me telling you, I hadn't seen the movie yet. 33:05.840 --> 33:10.080 That to me is content, that's, it's commercial content. 33:10.080 --> 33:12.240 But it's different than the advertising. 33:12.240 --> 33:14.720 I think that the Twitter is doing. 33:14.720 --> 33:19.040 But one of the things they have is a free survey that you can give your listeners. 33:19.040 --> 33:21.520 So I put this up on the Twitter site on Tuesday. 33:21.520 --> 33:23.560 We got about three or four thousand responses. 33:23.560 --> 33:25.320 So I thought I'd share some of these with you. 33:25.320 --> 33:28.720 First of all, this is the age demographic, and you can see the majority. 33:28.720 --> 33:30.840 The only I did about 30 minutes. 33:30.840 --> 33:34.400 So this is just like a 20% of the entire community. 33:34.480 --> 33:35.520 Our 25, 34. 33:35.520 --> 33:40.240 This is actually about what you'd expect with a big chunk, 35 to 44. 33:40.240 --> 33:45.520 And there's five, 75 year olds listening. 33:45.520 --> 33:48.080 I got a little nervous when Jason started talking, because as soon as money gets in 33:48.080 --> 33:50.440 the equation, it changes everything. 33:50.440 --> 33:52.240 And I was, yes indeed. 33:52.240 --> 33:56.720 Big lad, he ended as he did, which, say, the talent is in the driver's scene. 33:56.720 --> 34:02.520 Whether you want money or not, ultimately it comes down to that. 34:02.560 --> 34:05.280 Mainly, it's all summarized in one word. 34:05.280 --> 34:06.160 Your passion. 34:06.160 --> 34:08.560 That's what people come to your podcast to hear. 34:08.560 --> 34:09.960 That's what you should give them. 34:09.960 --> 34:12.160 Don't worry about the business model. 34:12.160 --> 34:15.080 Don't worry about how you're going to make money. 34:15.080 --> 34:16.520 You're doing this because you love it. 34:16.520 --> 34:17.560 Don't forget that. 34:17.560 --> 34:20.520 Podcasting is a breakthrough because it's cheap and easy to do. 34:20.520 --> 34:24.000 And anybody who has something to say can say it. 34:24.000 --> 34:27.160 In less God forbid, you get an audience. 34:27.160 --> 34:30.680 I don't think that was very good advice. 34:30.760 --> 34:37.440 Subsequently, in the years since then, there's been many, many podcasters who have literally 34:37.440 --> 34:41.640 run out of bandwidth, podcasts, hostings, companies have gone down. 34:41.640 --> 34:46.440 We've brought these people into our network immediately just to keep them going. 34:46.440 --> 34:51.680 Of course, it's much more stable now, but you can see what can happen. 34:51.680 --> 34:54.120 This could happen anybody. 34:54.120 --> 34:59.560 If any show just starts to take off, bandwidth is an issue. 34:59.560 --> 35:03.480 And then, you know, if you want to offset that with commercials, and obviously, I think, 35:03.480 --> 35:07.240 you know, having a commercial podcast, you can still be very passionate about what you're 35:07.240 --> 35:08.240 doing. 35:08.240 --> 35:09.520 I'm passionate about the commercials we do. 35:09.520 --> 35:10.520 Let's speak in a voice. 35:10.520 --> 35:11.520 Haven't even done any today. 35:11.520 --> 35:13.720 What do I have to do here? 35:13.720 --> 35:14.720 The Accurate Targetcast. 35:14.720 --> 35:15.720 Right. 35:15.720 --> 35:16.720 Accurate.podge.com. 35:16.720 --> 35:21.720 No, I saw the test drive girl video for driving the Accurate Art. 35:21.720 --> 35:23.520 He actually couldn't check that out. 35:23.520 --> 35:24.520 Test drive. 35:24.520 --> 35:25.520 Grilled.podge.com. 35:25.520 --> 35:26.960 But it's an interesting car. 35:26.960 --> 35:30.520 It talks back to you a lot, kind of like the Jaguar does. 35:30.520 --> 35:33.680 Except the, I think the price is a little different. 35:33.680 --> 35:39.680 Probably, it probably drinks as much gasoline, go juice. 35:39.680 --> 35:45.840 But anyway, I think it's, I'm very happy to see a big media property, because that's 35:45.840 --> 35:48.960 what I consider to be, it's really a media property. 35:48.960 --> 35:53.960 I'm happy to see it following in the business model that is being established. 35:53.960 --> 36:00.600 And I'm going to be listening really closely to what the execution is of their advertising. 36:00.600 --> 36:08.040 And Leo, again, obviously, if you would like to have Podge show try a couple matches with 36:08.040 --> 36:11.040 advertisers, you know where to reach me. 36:11.040 --> 36:12.040 Fuck it. 36:12.040 --> 36:13.040 I'll call you. 36:13.040 --> 36:16.680 All right, everybody, anything left? 36:16.680 --> 36:22.480 No, the only thing left is a little more pod safe for music for you to take out on this Wednesday 36:22.480 --> 36:23.480 night Thursday. 36:23.720 --> 36:26.360 I love you every single day. 36:26.360 --> 36:29.160 I love you from the moment that away. 36:29.160 --> 36:31.880 I love you all the new 11.0. 36:31.880 --> 38:59.000 [ Music ] 38:59.000 --> 39:01.560 I love you every single day. 39:01.560 --> 39:04.200 I love you from the moment that away. 39:04.280 --> 39:06.440 I love you more than you will ever know. 39:06.440 --> 39:07.720 Of course, it's hot safe. 39:07.720 --> 39:09.240 It's from down on. 39:09.240 --> 39:12.040 It's the gorskees and every single day. 39:12.040 --> 39:14.200 A nice song, just like it, it was really sweet. 39:15.080 --> 39:17.240 I think I played them before. 39:17.240 --> 39:20.440 Internet girl, that was the song that I played by those guys before. 39:20.440 --> 39:24.280 All right, everybody's on off to London Town tomorrow again. 39:24.280 --> 39:29.320 But oh and Ron and I, I think it's probably been about a year. 39:29.320 --> 39:32.440 We've been a strategy guest as well and we keep threatening to do one. 39:32.440 --> 39:34.600 But I think we actually might pull it off this time. 39:35.640 --> 39:38.040 Unless we get really busy as usual. 39:39.000 --> 39:40.120 All right, I'm off to bed everybody. 39:40.840 --> 39:41.720 Thanks for listening. 39:42.280 --> 39:43.560 DailySourceCode.com. 39:43.560 --> 39:47.000 That's where we can find all the links to everything discussed in today's show notes. 39:47.000 --> 39:50.120 And Adam and pod show.com is, uh, we can email crap to me. 39:50.120 --> 39:51.560 Talk to you tomorrow everybody. 39:51.560 --> 39:52.200 Bye bye. 40:02.520 --> 40:05.800 49, a folder, a happy listener. 40:05.800 --> 40:07.240 And this is when you are your best. 40:07.240 --> 40:09.320 When you're talking about all your experience in music. 40:12.680 --> 40:16.120 So the just solo guitar, I love it. 40:16.120 --> 40:19.480 When you, I know what I just played was you going up. 40:19.480 --> 40:24.360 But you just do an excellent job of just bringing it all together and tying it together. 40:24.360 --> 40:26.360 It's a joy to listen to you every day. 40:26.840 --> 40:28.360 And thank you very much. 40:28.360 --> 40:29.000 Take care, bye. 40:33.000 --> 40:33.880 Last. 40:37.880 --> 40:42.520 Get this podcast and more great ones like it on the high performance podcast delivery network 40:42.520 --> 40:44.840 from pod show and limelight networks. 40:45.640 --> 40:47.160 I love it.