WEBVTT 00:00.000 --> 00:06.500 Oh yeah, Adam, I noticed that you're getting into the D.A.C. 4-5-7. 00:06.500 --> 00:08.000 Double 5-7. 00:08.000 --> 00:14.020 Too shale, chap, mayce me think back to the time when Miss Moneypenny, or yes, would be actress 00:14.020 --> 00:16.220 who plead Miss Moneypenny. 00:16.220 --> 00:20.500 She and I got together had a little trist and I showed her what the double owes really 00:20.500 --> 00:21.500 are. 00:21.500 --> 00:28.940 It was $16 million worth of airplane strapped to my ass, and the next generation radio 00:28.940 --> 00:33.220 content in my ears. 00:33.220 --> 00:38.660 I like to think I'm flying into this jerk. 00:38.660 --> 00:43.580 In a world where TV networks, movie studios, and record labels still think they can 00:43.580 --> 00:45.660 govern what you see in here. 00:45.660 --> 00:51.180 One man has the power to return control of entertainment to the masses and make big media 00:51.180 --> 00:55.100 corporations wet their tiny little pants. 00:55.100 --> 01:01.940 From Pod Show, home of the world's most dangerous new content comes the Daily Source Code with 01:01.940 --> 01:02.740 Adam Curry. 01:06.250 --> 03:54.500 [ Music ] 03:54.500 --> 04:19.620 strange book, freak accident, Chinese phrase book, taken off daily source code episode 557, 04:19.620 --> 04:27.460 hey everybody, how are you doing coming to you from the affluent suburb, sorry, I'm sorry, 04:27.460 --> 04:32.820 it's the curry manner on the west side of G-town, how are you doing? It's been one of those days 04:32.820 --> 04:38.980 already for me, yesterday I had that whole BT thing I did in the morning, today at 930 I knew 04:38.980 --> 04:45.780 I had an appointment with my dental hygienist and dropped Christina off at school and then continued 04:45.780 --> 04:51.060 on to the dentist, but the road was diverted, broken up, so I arrived like 20 minutes late, 04:51.060 --> 04:58.740 and they said, no, you know, I have another customer 10, I called you that I was late, why didn't 04:58.740 --> 05:03.220 you say come back later, and she said, well it turns out we can take you to a clock, so 05:03.860 --> 05:07.780 kind of got to hurry to show along today to make that appointment, and then of course I came back 05:08.740 --> 05:15.780 to the manner, I walk in, I open the door, and the minute I hit the, the, the mat inside where you 05:15.780 --> 05:20.260 where you wipe your feet, which is right inside the door, I know exactly what has happened, 05:20.820 --> 05:26.740 how the little Yorkie took a dump, and I walk right in and step right in it, and man, it was one of 05:26.740 --> 05:32.260 those, like those, you know, dark crap doesn't always have to smell, but when you step in it, 05:33.220 --> 05:39.700 right, and then my finger started bleeding again, the one that I cut open on the, on the 05:39.700 --> 05:46.420 nav kit, for the N800, I got lots of fun stuff to talk about when it comes to the N800 today, 05:46.420 --> 05:54.020 but first the seems to be all kinds of trouble in mainstream radio land and and also with the 05:54.020 --> 05:58.820 streaming media, I don't know if you've been following all these stories, I see Scott Penton sent 05:58.900 --> 06:08.500 me story about first the payoff over all the fines that were paid over Payola accusations. 06:09.780 --> 06:14.260 The company's accused were clear channel communications, CBS radio, enter-com communications, 06:14.260 --> 06:22.820 and Citadel broadcasting, combined the paid a total of $12.5 million in fees for taking money in 06:22.820 --> 06:27.940 exchange for playing certain records, or songs that actually says, a practice poppin on his 06:28.180 --> 06:35.300 payola, which of course, you know, in a free open world, I guess, isn't a problem, but when you're 06:35.300 --> 06:40.740 using very limited resources that are licensed by the government, you can't play favorites like that. 06:42.020 --> 06:46.420 And let me see some interesting things in this story, not so much about, you know, well, 06:46.420 --> 06:51.780 first of all, what did the guy from Clear Channel say? He is pretty funny here. It is Andrew, 06:51.780 --> 06:55.860 W. Levin, Clear Channel's executive vice president and chief legal officer said, 06:56.500 --> 07:00.580 well, no violations were found. We are pleased to announce that Clear Channel has agreed to 07:00.580 --> 07:05.780 settle this long-standing payola investigation with the FCC. We believe it is time to close the door 07:05.780 --> 07:09.940 on this ongoing inquiry and move forward. No violations were found, then I don't understand why 07:09.940 --> 07:17.300 you paid the fine. The way this works, by the way, is through independent record promoters. 07:17.300 --> 07:24.500 It's not like some record executive comes into the studio and slips the guy some bills, 07:24.580 --> 07:28.740 and he starts playing the song as much more sophisticated than that. Independent record promoters, 07:28.740 --> 07:33.460 and I know several of them, and a really nice guy's, but they are totally sitting at the 07:33.460 --> 07:40.100 asshole of the industry of mainstream RIA and broadcasting. That's where the real money flows. 07:40.100 --> 07:45.380 And I think I've mentioned before how it works, but they will essentially pay an independent 07:45.380 --> 07:51.700 record promoter money. And it could be millions and millions, and it's often based on number of 07:51.700 --> 08:00.020 plays, number of spins that a song gets on radio stations, that independent record promoter 08:00.740 --> 08:05.380 basically represents. He doesn't really represent them in that case, and he doesn't really represent 08:05.380 --> 08:16.020 the record company, but he can do things like say, hey, you know, I'm promoting Kaiser Chiefs. 08:16.020 --> 08:19.620 I'm just pulling something out of my ass, doesn't matter who. I'm promoting the Kaiser Chiefs. 08:20.100 --> 08:26.180 I'll tell you what. I'm going to give you 100 tickets to their concert when they come through town, 08:26.180 --> 08:30.660 and I'm going to give you a promotional budget of $40,000. He's a real figures, by the way. 08:30.660 --> 08:37.140 I'll give you $40,000 and 100 tickets, and now you're not allowed to spend that on anything, 08:37.140 --> 08:41.460 but promotional activities. There's a little catch, which of course is, you know, 08:41.460 --> 08:46.900 one of the monies in, right? And it gets paid to the station. It's not paid to disjockeys or to 08:46.900 --> 08:52.260 program directors. Of course, there's all kinds of, you know, business-related dinners and lunches, 08:52.260 --> 08:59.860 but that's normal in any business, I guess. And so, and of course, it's not written down, 08:59.860 --> 09:04.580 but that is an exchange for an X number of plays. And those plays are determined by rotation. 09:04.580 --> 09:09.060 So if something gets put into medium rotation or hot rotation, you know how many times it's 09:09.060 --> 09:12.980 going to get played, because that's all automated. So that's essentially what this is about. 09:13.060 --> 09:18.820 But here's something that I found very, very interesting. Where is it? 09:25.060 --> 09:27.300 It was a very, it was about independent labels. 09:29.140 --> 09:34.100 Let me see, here we go. So this is Eliot Spitzer, who brought this wrath upon 09:34.900 --> 09:39.620 his radio companies. Mr. Spitzer's inquiry disclosed how such payment payments have become widespread 09:39.620 --> 09:43.780 as label executives pressed to obtain exposure for stars. In some cases, label executives offered 09:43.780 --> 09:47.860 pay off directly. Oh, okay, I stand corrected. In others, they hired middlemen known as independent 09:47.860 --> 09:54.020 record promoters to funnel gifts or other enticements to radio station personnel. It's much more 09:54.020 --> 09:57.860 sophisticated than that. I'd love to see the original court documents. I don't know if you can 09:57.860 --> 10:02.660 get them anywhere. I'm sure under the Freedom Information Act somewhere. Here's, here's this 10:02.660 --> 10:06.820 extra deal. So this settlement with the FCC, this article states, it's from the New York Times. 10:07.780 --> 10:13.540 Comes at a time as a separate arrangement in which broadcasters agreed to devote more time to 10:13.540 --> 10:18.900 playing artists who are not signed to contracts with the four big record companies. I caught my eye 10:18.900 --> 10:26.020 because that basically could mean everybody. I think. But it appears that this deal, I'm reading again 10:26.020 --> 10:30.980 negotiated by the American Association of Independent Music provides that the radio companies will 10:30.980 --> 10:37.460 broadcast the equivalent of 8,400, so 8,400, half-hour segments of music from such artists. 10:38.420 --> 10:41.540 I guess who are members of the American Association of Independent Music. 10:42.420 --> 10:46.900 The segments can run anytime from 6 a.m. to midnight any day of the week, 10:46.900 --> 10:50.100 according to the people briefed on the deal. Wow, this is very interesting. 10:50.980 --> 10:55.220 And how do you get into into one of those 8,400, half-hour segments? 10:55.940 --> 11:00.820 And that seems pretty exclusionary by itself. Could we set up a pod safe music 11:00.820 --> 11:14.100 a pod safe music association, PMA, and negotiate such a deal? Why did they agree to that? 11:14.900 --> 11:18.100 That's very interesting. I'm sure this is the independent record label, so I'm sure that 11:18.100 --> 11:23.620 they're struggling to get anything they can, but it seems not like we have the really 11:23.620 --> 11:28.660 the four big ones, then we have thousands of smaller ones who are basically a fifth big one. 11:28.740 --> 11:32.260 8,400, half-hour segments. I wonder if that's from all radio stations? 11:34.100 --> 11:40.020 And is that over what time is that? Is that over one hour, one day, 24-hour period? So is it 11:40.020 --> 11:45.140 8,000 stations all have to do one half-hour segment? Does anyone have any more information on that? 11:45.860 --> 11:51.780 That's pretty interesting. A lot of things changing there. 11:51.860 --> 11:56.820 And the other thing was, I don't have an article to point to, 11:57.540 --> 12:02.020 a docksurls actually, a dock.weblogs.com, I think. 12:03.220 --> 12:10.580 He posted about the new rates for streaming, so you can stream licensed music legally if you want to. 12:11.700 --> 12:18.020 And apparently the sound exchange has now posted new rates, which pretty much put the small guys out of 12:18.020 --> 12:28.660 business. And I say, you know, start streaming pod safe music. This is crazy. I've got to tell 12:28.660 --> 12:33.620 you, I'm afraid again to play anything from my first gen iPod when I look at all this and like, 12:33.620 --> 12:39.460 now these guys are pretty fucking serious. They're really, really, really grassy. We had anything 12:39.460 --> 12:45.860 they can, and it's a bit frightening, I have to say. And by the way, that $12.5 million, I'm just going 12:45.860 --> 12:52.740 back to the FCC Payola case. Where does that money go? Does that go to artists who got 12:52.740 --> 12:57.940 jipped, who didn't get played because stuff that was for pay for play was put into rotation? 12:57.940 --> 13:01.940 Where does the $12.5 million go? Does it just go to the city? Does it go to Elliott Spitzer? 13:04.980 --> 13:10.580 Inquiring minds need to know. Fantastic news. Nokia. I am such a fan of this 13:10.580 --> 13:16.020 N800 tablet. I really am. It's not a cell phone. It's the web tablet that I've been using. 13:16.020 --> 13:20.660 I'm just waiting about because I love it so much. I was doing email. I don't have to walk around 13:20.660 --> 13:27.220 a laptop. No, can't. Everybody say it. Nokia. Nokia could turn on thousands of podcasters, 13:27.220 --> 13:34.660 but I really like the open source nature. I'm SSHM from my laptop. And then I have the NC running. 13:34.660 --> 13:40.180 Next to it, you should see this development environment. That's what the N800 is fantastic for. 13:40.580 --> 13:47.060 It's available now. Love it. By the way, this is not paid endorsement. No money has 13:47.060 --> 13:56.020 exchange hands with Nokia. All right. Sunder from podcast studio, Donna Nell. I thought the 13:56.020 --> 14:00.180 vocals were a little low and that makes their sunder. I liked it though. Yesterday I tried it out. 14:00.180 --> 14:04.980 I tried Void for the first time at the entire day to see how it would work and this gizmo project 14:04.980 --> 14:10.420 is awesome. Now, of course, the reason why it's awesome is because I'm using it on a device that 14:10.420 --> 14:15.540 is portable throughout my entire home. I can walk wherever I want, continue the conversation. 14:15.540 --> 14:20.500 I mean, that's talking about the Nokia N800 web tablet. And I plugged in the headphones that come 14:20.500 --> 14:25.220 with it. It comes with headphones with a microphone built in. So I love doing phone calls in stereo, 14:25.220 --> 14:29.540 or at least with two earphones in. So nice. Because then you're really in the conversation. 14:29.540 --> 14:33.380 It's much easier to concentrate. And so there's a mic built in. Everyone said that they could 14:33.380 --> 14:37.780 hear me find. It was a very minimal delay. It seemed like an ongoing conversation. 14:38.740 --> 14:43.220 The only thing I couldn't get to work at all yet. And I've looked around and I've googled it 14:43.220 --> 14:47.540 and it seems that not everyone's having the same problem where they have had the problem and it went away 14:48.100 --> 14:52.900 is a DTMF tones. So when I'm calling into a conference line and I want to, you know, I need to 14:52.900 --> 14:58.980 control the computer on the other end with the touch tone keypad. It has a keypad. This gizmo 14:58.980 --> 15:04.020 project software. And I hit it, but it, you know, it doesn't respond on the other end. So maybe it's 15:04.020 --> 15:09.700 just a one-off that I didn't work. I like it. I really do. And people are calling me on it. Now 15:09.700 --> 15:15.060 there's still some, some crap going on with it. You know, and I hate this every single time 15:15.060 --> 15:20.340 this, you know, you work with new technologies and particularly when it comes to stuff that we're 15:20.340 --> 15:28.180 so used to. Color ID is way, way, way important. And it just doesn't seem to work very well through 15:28.340 --> 15:35.940 many of these voice applications. It shows up as asterix caller at sippphone proxy01.cippphone.co 15:35.940 --> 15:40.820 whatever it is. It's not handy. Give me the, please, show me the number. So I know who's calling me. 15:44.500 --> 15:49.140 I got a lot of comments about about voice over IP. As I, as I had expected and 15:50.340 --> 15:54.740 this asterix thing, I've been reading about that for a long, long time for years it seems. 15:54.980 --> 16:02.580 It looks like it's like a very robust platform now for a building open source based PBX's or phone 16:02.580 --> 16:11.220 switches. Hi Adam, TJ for a user. I was just listening to the DSC on my every other day 16:11.220 --> 16:18.020 commute back from Brussels. And you were talking about two things. One, getting a folks' 16:18.020 --> 16:26.020 discussion, maybe for your offices. Plus, just want to say, have a look at a asterisk, 16:26.020 --> 16:35.060 which is definitely a great open source PBX, which is not already your average open source project 16:35.060 --> 16:40.900 that this cable is only in complete call centers. Yeah, he goes on for another minute in 24. 16:40.980 --> 16:47.460 I'll save you. But yeah, I checked out the the Asterix project. That's awesome. 16:49.860 --> 16:54.900 I'm going to see if I can, if I can get Brian to look at this, Brian is the operations 16:54.900 --> 17:02.740 of pod show before he goes and buy some really expensive voice systems. So typical the way that goes. 17:03.780 --> 17:07.780 But I think it'll work. Particularly for these phone conferences, it's fantastic. I call the 17:07.780 --> 17:12.260 whole day yesterday. I think they used like 17 cents. I was on the, I was on for hours. 17:13.940 --> 17:19.380 Yeah, so totally digging it. By the way, I have two accounts on the Gizmo project and the one 17:19.380 --> 17:23.940 that's searchable. I don't have the password for it. I'm not quite sure how that happened. Maybe 17:23.940 --> 17:28.500 someone else registered it. But it's not me. I'm not listed in the white pages. I don't want this 17:28.500 --> 17:34.980 number to be known. If you don't mind. That comic strip blogger posted a comment about the 17:35.060 --> 17:41.620 N800 yesterday in the comment section on the show site daily source code.com. As I'm looking 17:41.620 --> 17:48.500 for a name, you know, we have Trinity, the lovely, the lovely beauty that is my baby poo colored 17:48.500 --> 17:54.660 1984 Mercedes station wagon running on biodiesel that is going across the country as we get the 17:54.660 --> 18:01.300 N800 system ready to feed back information. So of course, this box is about to open reports. 18:01.380 --> 18:06.740 White open. So a select few developers can come in, violator file system. And of course, 18:06.740 --> 18:10.420 if it's a sheet, and Trinity has a name, she has a name as well. I thought Angelina would be nice 18:10.420 --> 18:16.260 because those are highly desired ports. Comic strip blogger yesterday with another suggestion. 18:17.620 --> 18:20.900 He says, yes, Angelina Jolie is sexy because she's a mixture of two races, native 18:20.900 --> 18:27.140 American and European, but you would be more proper to call the N800 Tariah. That's Tango 18:27.140 --> 18:33.940 Alpha Romeo Juliet Alpha Tariah. It is a popular Finnish name and also first name of current 18:33.940 --> 18:40.740 Finnish female president. Fins would love you for this. Tariah. And it's probably like 18:40.740 --> 18:51.380 Fuck you in Finnish, and only comics would block it. Comic strip comic strip comic strip comic strip, 18:54.260 --> 19:02.740 comic strip, the daily source code with crap. That wasn't it. Oh shit. How did I do that wrong? 19:02.820 --> 19:10.900 Oh man, it was so perfectly perfectly set up. All I wear is a comic strip blogger sent in this whole 19:10.900 --> 19:21.940 thing. All right, I found it. Here we go. Where come? To help the city of Charlie, 19:22.500 --> 19:36.180 557, a podcast of Adam Curry who is a young boy compared to me an old prick who can't get it up. 19:36.900 --> 19:46.580 Neither with Viagra nor with Levitra, but wrong cop off for just coffee with splendor. 19:46.580 --> 19:54.580 Let me stay worthy. It's back. Oh boy. Yeah. I have no idea what he's talking about. 19:56.900 --> 20:00.100 But thank you. Now I don't have to mention Splendent Folgers. You did it for me. Here's 20:00.100 --> 20:04.900 a thing I played before the kind of misfire. The daily source code with Adam Curry. It's my art 20:04.900 --> 20:10.420 being able to choose the music that I want to play for you is virtually Nirvana. It's musical for my 20:10.420 --> 20:15.700 work. I love the cowbell on it. Oh, it's sweaty. I really want to lift that leg and squeeze the 20:15.700 --> 20:20.420 butt. Yeah, yeah, yeah, yeah, yeah. Good. It's geeky goodness. I mean, just start this thing up on a 20:20.420 --> 20:24.260 command line and then lock that puppy down. You know, that's about all this need. It's low. 20:24.260 --> 20:30.500 You're supposed to be my trophy wife and I can just see it now. And it's all for you. It's my job 20:30.500 --> 20:36.820 to entertain you. If that means going to jail, so be it. I love Brian. No, just started working 20:36.900 --> 20:41.380 at Pod Show at the beginning of the month. Welcome, Brian. He does that at the Frank Truth podcast. 20:41.940 --> 20:46.020 It was a cool man. We're doing a whole mess of them for and we're going to do them in video. 20:46.740 --> 20:52.820 I think for our, like, top 80 shows or something. It's a tremendous task. I have no idea. 20:52.820 --> 20:57.060 We're going to pull it off. But this was kind of a test to see if this is, this is, you know, 20:57.060 --> 21:01.460 kind of the direction we want to go. I love it. I love the way that sounds. I don't know, Jim. 21:01.540 --> 21:06.820 Jim. You've seen fused. I've just got an invite this morning and I've just installed it. 21:08.500 --> 21:13.380 Me, this is this is each of this. This is definitely the future of television. 21:13.380 --> 21:19.220 Oh, I haven't gotten the invite to the minute, but if you don't already have one, give us a 21:19.220 --> 21:25.860 certain, if I do get one, I'll certainly send you a link about you. This is fantastic. Hey, 21:26.660 --> 21:33.940 so hearing James's enthusiasm, I have received a couple of invites to juice. That's the Skype 21:33.940 --> 21:38.900 guys or it's a company, the Skype guys invested in. I don't think they're running the company. 21:40.180 --> 21:44.900 And actually it's a Dutch name, which you would pronounce Yost. But okay, everyone's saying 21:44.900 --> 21:49.700 juice fine, which makes it sound so much more like juice, the aggregator. But anyway, 21:50.740 --> 21:55.300 so I think they're, their beta must have opened up a little bit wider because now I'm receiving 21:55.300 --> 21:59.460 invites left and right. And I got to say, fire this thing up. It's like, wow, you're blown away 21:59.460 --> 22:05.220 by the quality. They really, really did that right. And I'm looking at it. I'm like, I had the same 22:05.220 --> 22:11.620 reaction James had. It's like, yeah, this is television. This is fucking awesome. And that, of 22:11.620 --> 22:16.180 course, is the great thing at the same time, it's kind of the bad thing. Because it feels very 22:16.180 --> 22:21.140 much like television and navigation. You know, it's like a cable system, so you have channels. 22:22.100 --> 22:27.460 And actually more like programs, I would say. So you have, you know, the discovery network 22:27.460 --> 22:30.180 has a channel and they have one show in there. I presume they're going to have more shows 22:30.180 --> 22:35.220 per individual channel. It's going to be a lot of mainstream content in there. So I think for 22:36.900 --> 22:40.980 for saying it's a, it's a different way of watching television. Absolutely. 22:42.100 --> 22:49.620 Is it YouTube now? Is it, by the way, I would not mind having a, a pod show channel in there. 22:50.580 --> 22:53.780 Definitely see if we can get that we can weasel our way and wouldn't be much different from 22:53.780 --> 23:00.180 producing for serious satellite radio, I guess. Because, you know, it's, I'm not, I'm not sure if they 23:00.180 --> 23:05.860 have like a subscription type service. The one thing I do know is, and I'm not quite sure how they, 23:05.860 --> 23:11.700 how they add up the numbers. I know actually, yeah, they have it right here. When you use this 23:11.700 --> 23:17.860 per hour, you will be downloading the equivalent of 350 megabytes and uploading the equivalent 23:17.940 --> 23:25.460 of 150 megabytes of data. So that's half a gigabyte per hour of, of watching. Now, of course, 23:25.460 --> 23:31.220 you're probably going to watch it for an hour, half an hour. It seems like that's going to be a 23:31.220 --> 23:36.420 problem. If, if that amount of, if forget about, you know, people who are on set payment plans and 23:36.420 --> 23:41.940 and stuff like that who could run into some significant issues. I got juiced by juiced 23:43.540 --> 23:46.980 when that suck if someone didn't know that they had a cap on their bandwidth and they're playing 23:46.980 --> 23:50.740 with this thing and then, you know, they get some astronomical bill. I guarantee you that's going to 23:50.740 --> 23:54.980 happen. You know, someone is going to get fucked by that. But that can happen with anything. That 23:54.980 --> 23:59.700 can happen if you leave a bit torrent open or lime wire or anything. You could get severely screwed 23:59.700 --> 24:04.020 on you. I used to have that all the time in Belgium. Oh, it's suck. Because you couldn't even get 24:04.020 --> 24:09.140 unmeted bandwidth there. But this half a gig thing, I think is going to be tough on just networks 24:09.140 --> 24:15.940 in general. And I wonder, I think that it's highly possible. Now, these guys are kind of smart because 24:15.940 --> 24:21.220 they're taking a, they're taking a stance and they're saying we're really going to go after, 24:21.220 --> 24:25.780 you know, big television shows and mainstream content. And yes, we'll have some, what they call 24:25.780 --> 24:33.220 user generated stuff. Crap, serious people. Stay tuned. More coming up. Yeah. So they say that they'll 24:33.220 --> 24:38.340 have a channel for user generated content. So I pretty much seems like it's going, they're following 24:38.340 --> 24:44.020 the iTunes model. And their business model from what I've understood is based on advertising. I haven't 24:44.100 --> 24:48.100 seen any ads pop up yet. So I don't know if they've enabled that yet or how they integrate 24:48.100 --> 24:55.780 them. They seem to have a lot of cool overlay technology. So when you're, you know, watching a show, 24:55.780 --> 24:59.460 I presume something could slide in over the top. It wouldn't necessarily have to interrupt. 24:59.460 --> 25:04.020 You know, that could be interesting to see what they come up with there. But this, this bandwidth 25:04.020 --> 25:09.780 thing, I think it could spark off the first example. We'll see of a net neutrality debate in the 25:09.780 --> 25:16.420 real world, because, you know, think about it for a second. That type of traffic. It's just a lot. 25:16.420 --> 25:21.460 I'd ask any network engineer. If a lot of people are using this, I don't care how distributed 25:21.460 --> 25:28.580 it is sucking down 350 megabytes. And well, it basically transferring half a gig per hour. 25:28.580 --> 25:32.980 If that happens a lot in your network, it's going to start to suck. And maybe some of their 25:32.980 --> 25:38.580 topology is set up. So, you know, it does work better within networks. But, I mean, my DSL, here's 25:39.220 --> 25:42.980 pissed poor as is. Imagine if, you know, because, of course, I'm sharing it somewhere. 25:42.980 --> 25:46.980 It's some head ever ratio. I forget what it is. So, of course, I'm sharing that somewhere else. 25:46.980 --> 25:54.420 It's some head-end connection thing. Some switch point. And, you know, so, if a couple people 25:54.420 --> 26:01.780 are watching juice through all these different, you know, local network points, it could, I think 26:01.780 --> 26:05.620 it could bring down the network. I'd love to hear from engineers who know about this stuff. 26:05.620 --> 26:09.140 I know a little bit about it. That's why I'm concerned. But, I couldn't really tell you if that 26:09.140 --> 26:13.380 is a big deal of prepared for it. But, it seems like a lot. It seems certainly like a hell of a lot 26:13.380 --> 26:18.260 more bandwidth than your YouTube usage, if you know what I mean. I mean, that's, of course, 26:18.260 --> 26:25.460 that's why they get this beautiful quality. So, I think the, the telcos, the telephone providers, 26:25.460 --> 26:29.300 basically, who are running a lot of this, well, even the cable guys, a lot of the same problem. 26:29.300 --> 26:33.540 The cable guys know how to distribute video very efficiently. And this has, I just don't think 26:33.540 --> 26:40.900 a very efficient way of distributing video. At least not with current capacity. So, I think that 26:40.900 --> 26:45.460 they're going to say, hey, you know, juice guys, fuck you. We're switching you off the network. 26:45.460 --> 26:51.220 And they're probably more likely to do that because the television networks and production 26:51.220 --> 26:54.580 companies who are contributing. Now, again, I'd love to contribute to it too, because I think 26:54.580 --> 26:59.620 the experience is fantastic. You know, they're licensing their content to juice. You know, 26:59.620 --> 27:04.500 I think that they are, in effect, in direct competition with a lot of the services that the telco 27:04.500 --> 27:10.740 providers, you know, think of IPTV, you know, the British telecom wants to provide their own television 27:10.740 --> 27:15.140 on their network. In their own distributed way and their, in their way, you know, it's their 27:15.140 --> 27:18.820 network. They know what the hell they're doing. I'm sure Virgin Media wants to do the same. They're 27:18.820 --> 27:23.540 in fact, they're already letting you download stuff. So, you know, but that's through their system. 27:23.540 --> 27:27.380 You know, we're going to have two systems with huge downloads running across the same network that 27:27.380 --> 27:32.260 it only one party is paying for. I'm telling you, it's a train wreck. It's something very bad 27:32.260 --> 27:38.580 is going to happen. Hey, Adam. This is the nylon from Wimbledon. So, let me say, I appreciate your kind 27:38.580 --> 27:45.060 of editorial correction when you're sure about my call. Thank you. This is subject though. 27:45.060 --> 27:51.940 Is I want to get your reaction to a e-mocker report that predicted that advertisers will spend 27:51.940 --> 27:59.620 about 400 million on the podcast by 2011. And they say that compares to about, I think, 27:59.620 --> 28:05.700 it was 40 million or 80 million last year. And that's compared to a 20 billion that they predicted 28:05.700 --> 28:11.700 will be spent on online, advertised in 2007. So, basically, they're saying 400 million by 2011 28:12.340 --> 28:17.540 on a 20 billion spend today's online, which sounds somewhat minuscule. So, one of the 28:17.540 --> 28:21.700 goodger reaction, because this is your business, and you have been to capital behind you, 28:21.700 --> 28:26.900 they've made assumptions. I just want to see if this jives at your view of where the podcast 28:26.900 --> 28:32.660 business is going. And you're happy with that 400 million or what do you think of the assumptions 28:32.660 --> 28:38.500 that may have made that a wrong estimation? Thanks. Well, very good question. 28:38.500 --> 28:42.500 Good question. Okay. I know you're a scruncher. You don't have to tell me. 28:43.220 --> 28:49.220 Yeah, I think it's way off. I think it's a very low number. I'm not sure. I'm not very familiar 28:49.220 --> 28:53.940 with e-marketer. But I think that they're only look, they're not looking at brand advertising. I 28:53.940 --> 28:59.780 believe that they're looking at the Google Adsense interactive budgets and how those are growing 28:59.780 --> 29:05.700 and how those are being implemented and all of the metrics associated with it. I don't believe 29:05.700 --> 29:10.820 that's where podcasting is going to make a difference. It's very hard to do contextual based 29:11.060 --> 29:16.180 automatic insertions into podcasts. It's just hard. There's a lot of manual labor involved. 29:16.180 --> 29:21.060 And while you're doing that, then you might as well really deliver the goods that brand advertiser 29:21.060 --> 29:28.740 wants. So this is a big company's Pepsi Coke, KFC, McDonald's, Johnson & Johnson, Proctor & 29:28.740 --> 29:34.260 Gamble, and Heiser Bush. Hey, look at what Anne Heiser Bush is doing. Anne Heiser Bush started their own 29:34.340 --> 29:43.780 station. They know. Anne Heiser Bush beer marketers in general or any package goods. These people 29:43.780 --> 29:47.540 are very, very smart. They know how to reach their audience. And actually, Anne Heiser Bush has 29:47.540 --> 29:53.060 been having a very hard time with their products. They know how to reach the audience. But the 29:53.060 --> 30:01.460 audience is, you know, things have changed. These, you know, what do you call, Alco Pops? 30:02.420 --> 30:08.260 You know, the mixed drinks that come in in beer bottle sizes. You know, that's what's really 30:08.260 --> 30:13.780 ruling their bris, but their business. I know they used to be a client. I know some folks over there. 30:14.500 --> 30:19.300 I think the general consensus is, you know, if you're drinking a beer, you don't get laid. 30:19.380 --> 30:23.860 That's kind of so they need to turn that message around. And that's very, very hard to do. And so, 30:23.860 --> 30:28.980 you know, they're saying, hey, you know, screw this. We're going to create our own culture, our own 30:28.980 --> 30:35.380 content. And they've got Anheiser Bush TV. It's very, and they got the same very skilled people on this. 30:35.380 --> 30:43.220 And they're spending millions of dollars huge investment. So I believe that a better strategy for 30:43.220 --> 30:49.780 a company like that would be to find existing content that has the culture you want and work with them. 30:49.780 --> 30:58.740 I mean, you know, in a sponsorship arrangement, because only those people who have that audience, 30:58.740 --> 31:02.740 like you, you're my audience. You may, I know that there's some people who listen to me just to hate 31:02.740 --> 31:08.980 me, and that people just listen for all kinds of reasons. But, you know, I know you and you know me. 31:08.980 --> 31:14.740 And so, if I'm going to start advertising a product, you know why. And we have a way of discussing that. 31:14.740 --> 31:21.220 Anheiser Bush can't come in and just jump in and start talking the way we do as the daily source code 31:21.220 --> 31:25.620 family. All 12,000 of you. 31:32.260 --> 31:36.740 You know, so I think it would be much smarter for brand advertisers to go look for these, 31:36.740 --> 31:41.380 these groups of communities who have a clear, not a leader, but someone at the head is an audience. 31:41.380 --> 31:44.980 You know, it's that everyone, all these companies are looking for customer engagement. 31:44.980 --> 31:50.260 Yeah, that's what we call an audience, okay. Audiences feed back to the performance, whether it's 31:50.260 --> 31:55.780 in the theater, whether it's in the movie theater, whether it's on the radio is a little tougher, 31:55.780 --> 31:59.620 but, you know, phone calls, it's the same thing. That's big feedback. You know, that's what an 31:59.620 --> 32:04.420 audience is. That's what brand advertisers are interested in. People who are listening to shows 32:04.500 --> 32:08.980 because they really want to listen to them. And not because they just happen to, you know, 32:08.980 --> 32:15.220 catch a, catch a great snappy song and then we'll hear the ad right after it, you know. 32:16.660 --> 32:21.700 So I think, uh, e-marketer is it? E-marketer? Yeah. I think they're low. I think they're very 32:21.700 --> 32:25.940 low because a lot of this money is going to come from other budgets that e-marketer does not track. 32:25.940 --> 32:31.060 That don't think they track radio and television advertising spend, particularly radio. 32:32.020 --> 32:39.220 And mind you, radio people have been so restricted. Radio media buyers and creative people who are in 32:40.500 --> 32:47.220 creative audio advertising, which says a lot of very fucking smart people really creative and they get 15 32:47.220 --> 32:51.220 seconds, you know, do your job. And there's so many more things that can be done. 32:51.700 --> 32:56.660 They've been sitting around watching the interactive people, you know, just their budgets grow 32:56.660 --> 33:01.780 and all kinds of euphoria. And, you know, they still have, you know, the radio buyers still have 33:01.780 --> 33:07.620 kind of the same budgets and the same dreary kind of existence. You know, it's nothing much has 33:07.620 --> 33:12.820 changed. That things only get more limited. And, you know, that's tougher to, to get what you want. 33:12.820 --> 33:16.740 And the buy what you want and get the information you want is these companies have consolidated. 33:17.540 --> 33:21.860 And, uh, they're, um, you know, they're also looking at diversifying their spend. So I think it's 33:21.940 --> 33:27.140 going to be much much higher than that. Certainly by that timeline, I can see it. It's just, 33:27.140 --> 33:32.260 it's going to be much more. I think that most advertisers now probably are dipping their toe 33:32.260 --> 33:39.220 in the water at around 100 grand for a month campaign. Um, you know, so if they start to go full 33:39.220 --> 33:45.060 time, the numbers start to go up pretty quickly. And I think that there's, you know, I've said this 33:45.060 --> 33:51.300 before. It's going to turn around advertisers will literally have to audition to get on certain shows. 33:51.380 --> 33:55.860 And it's not like, you know, like American Idol type of audition. But, you know, uh, we already 33:55.860 --> 34:00.340 see this today. We have plenty of sponsors who, um, we think will fit with a show in the show. 34:00.340 --> 34:03.620 So, man, I don't think I can sell that to my audience. I don't think they'll be interested or 34:03.620 --> 34:07.860 I'm not interested or, you know, I don't know a way to make it work. I'm okay. Don't do it. Next one. 34:10.980 --> 34:12.900 I got a couple more comments before I get out of here. 34:13.700 --> 34:18.100 Hey, Adam, this is Don calling from the West Coast account. And, uh, just picking up on a comment, 34:18.100 --> 34:25.140 you may in the DSC553 about trading water. And, uh, we're probably already trading water. We'll 34:25.140 --> 34:33.220 in fact, we are already trading water. You know, United States has been buying water or access to 34:33.220 --> 34:39.060 water rights from British Columbia since, well, probably in the 50s, but certainly in my generation, 34:39.060 --> 34:47.380 certainly in the 60s, uh, United States sponsored huge hydroelectric projects here in, uh, British 34:47.460 --> 34:53.540 Columbia to allow the control and flow of the Columbia river, which flows down into the United 34:53.540 --> 35:00.180 States. And, uh, they have, uh, basically sponsored, uh, some of these projects, uh, for the return 35:00.180 --> 35:06.180 rights of having, uh, Canada not cut off large volumes of water going down into the states for two 35:06.180 --> 35:11.380 reasons. One, the generation of hydroelectric power, which is, uh, is an extremely abundant resource 35:11.700 --> 35:17.700 here in British Columbia, which gets sold at that very, very, very low rates down into the United 35:17.700 --> 35:23.300 States. And, obviously, the continued flow of the Columbia river down into the United States, 35:23.300 --> 35:28.180 so that farmers down south of the border can actually get access to the water for the purposes 35:28.180 --> 35:33.220 of growing. So, uh, water trading, uh, on a global or an international scale, 35:33.220 --> 35:36.900 it's been going on between the United States and Canada for many, many years. And, I'm not sure 35:37.140 --> 35:41.540 if you're aware of that, just like, yeah, uh, this stems from, uh, I can't remember exactly what 35:41.540 --> 35:45.860 the comment was that I may, but I read after that, and before this, before I saw it, I heard this 35:45.860 --> 35:54.660 comment. I read that, um, uh, what was it? It was about email, um, that, you know, the, the, the, the 35:54.660 --> 35:58.980 idea of paying for email, even it was one cent, which, of course, would kind of stop spammers, 35:58.980 --> 36:03.300 but also would raise the bar a little bit on the quality of, uh, of email. You might think a 36:03.300 --> 36:06.580 couple minutes, but, you know, if you're sending it in 100 emails a day, it's a bucket day, 36:06.980 --> 36:11.140 but for a spammer, it's, say, it's much tougher. Um, you know, everyone's like, 36:11.140 --> 36:14.980 up in arms saying, that's impossible. And no one will pay for something that used to be free. 36:14.980 --> 36:19.700 Water is a very good example. It used to be free everywhere. And we buy it in bottles a lot more 36:19.700 --> 36:23.940 than you'd think. And, uh, and there is a lot of, and, and the comment, the next wars are going to 36:23.940 --> 36:31.140 be about water. That's for sure. Brent from Podio Radio sent me an email, uh, perfect subject line, 36:31.220 --> 36:36.100 subject lines really do catch your attention. You look very pretty today, Adam was a subject line. 36:36.100 --> 36:41.380 Of course, I opened that up. Uh, Bo Hall loves you. Some kick ass music for the DSC. Of course, 36:41.380 --> 36:46.740 on the PMN, the song is Hell and Ecstasy. The artist is Bo Hall. You'll love this guy. I've played 36:46.740 --> 36:53.780 them before, I think, living in love or something like that. Yeah, I do take this. It's like country rock. 36:53.780 --> 37:00.260 Bo Hall on the DSC. Hell, ecstasy. 37:03.750 --> 39:59.940 [ Music ] 39:59.940 --> 40:08.200 or we'll wait until we got you from me and have to see. 40:08.200 --> 40:11.280 Paul Hall, hell. 40:11.280 --> 40:16.000 And next to see you find that on the Podsave Music Network links in the show notes 40:16.000 --> 40:17.000 of dailysourcecode.com. 40:17.000 --> 40:20.000 Thanks to PD Love for another fantastic opening to the show. 40:20.000 --> 40:21.040 I'll be back tomorrow. 40:21.040 --> 40:25.380 It's going to be a weird week traveling to New York on Friday, then to North Carolina. 40:25.380 --> 40:32.260 The reason why I'm in North Carolina on Saturday nights of Sunday is we're filming a new 40:32.260 --> 40:37.140 episode of Port City PD and I play a role. 40:37.140 --> 40:41.020 I have a cameo in the next Port City PD, so I can't wait for that. 40:41.020 --> 40:45.580 They needed my clothing sizes, so I guess there will be costumes involved. 40:45.580 --> 40:51.580 I'll be back tomorrow with a very sparkling clean teeth. 40:51.580 --> 40:53.020 Talk to you then, bye-bye. 40:53.020 --> 40:57.100 Another Port Show Podcast, stick it in your ear.