WEBVTT

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Time shifting is so cool, you
right now are listening to the
DSC 566.

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The show may be recorded at
night, in the morning, in the
afternoon, it doesn't matter.

00:12.160 --> 00:17.240
It could be recorded in San
Francisco, New York, the UK,
anywhere across Europe, even

00:17.240 --> 00:21.480
in a plane going across the
Atlantic, doesn't matter to you,
you're consuming it in

00:21.480 --> 00:22.880
your present.

00:22.880 --> 00:26.720
It's recorded live, it's a live
person talking live into a mic
and you're listening

00:26.720 --> 00:27.720
to it live.

00:27.720 --> 00:29.520
So it's pretty live.

00:29.520 --> 00:32.480
But you know, it's just time
shifting is cool, podcasting is
cool.

00:32.480 --> 00:38.520
So enjoy the DSC 566 and if you
are listening to this honor
before March 22nd, bum

00:38.520 --> 00:40.080
rush the charts.

00:40.080 --> 00:44.120
By the black lab song on iTunes,
make a go to number one and show
what podcast you can

00:44.120 --> 00:45.120
do.

00:45.120 --> 00:47.120
Again, enjoy your time shifting.

00:47.120 --> 00:54.640
With $60 million worth of
airplane strapped to my ass,
then the next generation

00:54.640 --> 00:59.240
radio content in my ears.

00:59.240 --> 01:03.040
I like to think I'm flying into
the future.

01:03.040 --> 01:10.040
You're hanging around the club,
baby, every night.

01:10.040 --> 01:29.040
[ Music ]

01:29.040 --> 01:30.040
the outside.

01:31.040 --> 01:37.720
Where the fuck are babies they
can't see, you'll see the
teacher, mama, oh, you're
cheating

01:37.720 --> 01:38.720
on me.

01:38.720 --> 01:46.800
Oh, baby, oh, we're gonna keep
you, we're gonna keep you, we're
gonna keep slow, you're

01:46.800 --> 01:53.320
got a repaid and a broken heart,
you're looking a little mama,
but you're

01:53.320 --> 01:58.920
ain't you smart, you're like a
house, you're like a little
woman, I know, you're

01:59.040 --> 02:02.560
like put me up in the future,
get your best show.

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Oh, easy, easy.

02:03.760 --> 02:09.100
You're gonna be my joke and
you're sweet, you're you mama,
oh, you're cheating on me.

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Oh, I make a cheating game.

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Oh, baby, oh, we're gonna keep
you.

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[ Music ]

02:57.780 --> 03:27.780
You, yeah, you always stay, you,
I love you, I love you, I love
you, I love you, I love you, I
love you, I love you, I love
you, I love you, I love you, I
love you, I love you, I love
you, I love you, I love you, I
love you, I love you, I love
you, I love you, I love you, I
love you, I love you, I love
you, I love you, I love you, I
love you, I love you, I love
you, I love you, I love you, I
love you, I love you, I love
you, I love you, I love love
you, I love you, I love you, I
love your

03:27.780 --> 03:30.620
You know, you just don't hear
enough of that kind of music on
the radio.

03:30.620 --> 03:32.260
That's why I played for you.

03:32.260 --> 03:34.620
Mark LaFourmei, I'm going to
guess.

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Two true mama from the Pod Save
Music Network.

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You know, I'm just scouring
around, looking at the top 10
most pod plays of the week,

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and that showed up, I'm like,
okay, okay, off to the playing
it is then.

03:46.460 --> 03:47.460
Everybody, how you doing?

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It's a daily source code 566 for
Wednesday, the 21st of March
2007.

03:54.180 --> 04:00.020
Technically, we're into
Wednesday, the 21st, although
it's actually still Tuesday
night.

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I was in the city all day.

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If you remember from yesterday's
show, I kind of hurried the lady
Patricia along.

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So I could run off to my meeting
with Gavin.

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So it's still Tuesday in the US
when I'm doing this.

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It's Wednesday in the UK, and I
think it's April 18th in
Australia.

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Something like that.

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It's guys are always ahead.

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I can never figure it out.

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So anyway, rushed off to the
city, do my meeting, which was
great.

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It's always fun to catch up with
Gavin.

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It's kind of weird though, you
know, and now I've been to his
house, so I have like a personal

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relationship with the same time
and professional relationship.

04:36.580 --> 04:37.580
Whoa.

04:37.580 --> 04:38.980
Oh, man.

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It was, you know what I mean?

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It's like one of those things.

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I shit he's younger than I am
with the hell of my talking
about.

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So that was, you know, actually,
there's something that we
haven't talked about.

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Have I ever talked about Pod
Show TV because that's something
that is really ramping

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up pretty quickly.

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And it's a whole new way of
looking at Pod Show and how you
interact with media, how

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you collect things.

05:07.220 --> 05:09.420
Of course, it's all done through
a remote control.

05:09.420 --> 05:14.380
And the cool thing about this
is, you know what, IP, IP TV,
you hear about it all over

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the place.

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It's kind of like, it's almost a
ubiquitous name for watching
television coming over

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tubes, a series of tubes, better
known as the interwebs.

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Now British telecom actually has
an IP TV product in the market.

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I think they've got, you know, a
couple thousand people now in
the first stages of the test.

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And it really is a set top box
is what it is, except instead of
the television signals

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coming through the cable, it's
literally coming through the
other wire that comes into

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your house.

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Pretty interesting stuff is now
you see companies like British
telecom competing with

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companies like Comcast or in the
UK, we'd say NTL, which of
course is NTL, but it's

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kind of a joke because they suck
so bad.

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Actually, that's virgin media
now, I should say.

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Oh, man, I don't want to go off
on that.

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We'll talk about that tomorrow,
but virgin media.

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Anyway, so this poncho TV, it
works on a couple different
platforms.

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So the set top boxes, they run,
I think, a version of Windows
CE, but the interface

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is very similar, if not almost
precisely the same as the basic
interface on Windows Media

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Center Edition.

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You may have a PC that already
has media center edition.

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It's very much like the iTunes
10-foot interface, what are they
called front row?

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Where you have a menu system and
here's the stuff you can choose
from, you know, pictures,

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music, bloody, bloody, bloody,
bloody, and you hook it up to
your TV and you have some kind

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of Microsoft version of an
experience.

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So we built an interface that
goes right on top of that.

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And so this fits not just on the
CE-based IPTV platform, but
we're probably going to roll

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it out first as something that
you actually download and
install and then works right
with

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your Windows Media Center
Edition.

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It's extremely cool shit because
you can essentially be
programming your channels from

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anywhere, you know, from the
office or anywhere you are that
you have a web browser so

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that could be in a mobile as
well.

07:15.060 --> 07:20.300
I've got to verb something
awesome, but it's still not
happening at the wrong time.

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I kind of like doing this stuff
at a different time.

07:23.300 --> 07:29.300
You get into a very different
mode, so particularly after a
day like today, so it was very,

07:29.380 --> 07:37.740
it was very exciting to talk
about some of that and I think
that within, I'm going to say

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a couple of months, we might be
able to release something that
you could just download

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and install and run on your
Windows Media Center Edition,
it's pretty cool stuff.

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Let's see, there was a reason I
was saying that, oh, I know.

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So along with all of this
development in the United
Kingdom as we continue to move
forward

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with our partner British
telecom, I said this before, it
looks like we're going to be
doing

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something in Germany and it was
pretty funny.

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There was a meeting that took
place last Friday at Seabit and
that's in Hanover in Germany.

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Germany and since we were kind
of stretched between multiple
places, we had all the

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sales stuff we're doing in New
York, Ron and Head Sales Weasel,
Chris Jacob went over to

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Hanover, they did the meeting
and I think I did mention this
on the show actually because

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a comic strip blogger sent me a
note and he said, hey, it's just
a hop skip and a jump

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from me to head and over to
Hanover and interview Ron Bloom
and we were like, yeah, cool.

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Well, you could definitely
interview Ron.

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I don't think it worked out
because of timing, it was all
messed up.

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There was actually no hotel left
in Hanover, so Ron was like
taking the train back

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and forth and Berlin, whatever.

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So that didn't work out as too
bad because, you know, one of
these days, we will eventually

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actually get to meet the
infamous comic strip blogger.

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I'm so looking forward to it.

09:06.300 --> 09:10.900
So the reason why I'm taping the
show tonight is because we have
an agency presentation

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tomorrow because all of a sudden
it's heating up now in the UK
and we have an awesome
opportunity

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to present to McCann Erickson.

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We've already been doing a lot
of work with them.

09:20.980 --> 09:25.740
They are the agency for a lot of
the Johnson & Johnson brands in
the state, so being

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you know, explained as one of
theirs, obviously.

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So being doing some work with
them and so the UK side should
be pretty interesting.

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And then tomorrow afternoon,
it's really it's full days here.

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Tomorrow afternoon we have, I
think a whole bunch of producers
slash podcasters who are

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on the network on btpodshow.com,
on the bt side, the UK side,
even, I think our buddy

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from Germany is coming in and
does the tips from the top
floor, somehow he's signed

09:56.820 --> 10:02.820
through the UK division, you
must like those pounds, I don't
know, and so it's going

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to be cool.

10:03.820 --> 10:06.860
We're going to have a pretty big
meeting and we're going to talk
about some campaigns that

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are coming up and the stuff that
we learned about how to promote
shows and how to promote

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cross network and that's going
to be exciting, but so there you
go, that's the reason why

10:14.940 --> 10:20.300
I'm up at, you know, past
midnight, way past my beauty
sleep bedtime, bringing you the

10:20.300 --> 10:21.300
show.

10:21.300 --> 10:23.540
Then we got some cool stuff to
listen to and to talk about.

10:23.540 --> 10:29.260
Let me just see, this is
something I, I caught through a
blog post that Andrew Grummit

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had made on his weblog.

10:31.260 --> 10:35.940
Now, I'll put a link to Andrew's
blog and also a link to this
particular piece.

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I believe it's, of course, I
forgot the page that I got it
on, now I should have put

10:42.740 --> 10:43.940
it in the show notes.

10:43.940 --> 10:49.700
I think it was at Stanford
University and so it's my
partner, co-founder and CEO of

10:49.700 --> 10:56.180
Pacho Ron Blue, in a question
and answer session with one of
our members of the board

10:56.180 --> 11:01.260
of directors Ray Lane who was
also a partner at Clienter
Perkins.

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So what's nice about this, and
it's about an hour, so I
listened to half of it on the

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way and half it on the way back,
it's a moderated session and
it's really about the

11:12.380 --> 11:21.100
relationship between an investor
and a company or someone who
took investment, how we

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came together, what decision
making process went through both
parties to take investment,

11:26.020 --> 11:30.820
to make investment, what the
ongoing relationship is like and
it's really great because

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the setting was so calm and
relaxed and both Ron and Ray are
really, you know, I was

11:36.340 --> 11:42.340
listening to it in smiling
because I'm like, yeah, this is
exactly it, this is really
right.

11:42.340 --> 11:48.100
So if you want to know more
about the people, kind of the
silent partners, if you will,

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of Pacho and how they're
thinking and what they believe
in, you definitely should listen

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to this and it's kind of funny
because I want to play a little
bit of it because you hear what

11:58.260 --> 12:03.700
was the question, I think, oh,
it's background, how did you get
from wherever you started to

12:03.700 --> 12:08.100
hear? And I'm actually going to
play the piece where Ray Lane
talks about his background and

12:08.100 --> 12:17.780
how he went from a kid in
Pittsburgh to one of the
arguably most powerful men in
the venture

12:17.780 --> 12:25.620
capital business and then Ron
will also give his background
and then Ray does something
really

12:25.700 --> 12:30.420
interesting and I'm not quite
sure what his point was, but I
know he listens to the show.

12:31.140 --> 12:36.580
So let's try and figure out what
he was trying to do in this
piece. I'll give you the piece
of

12:36.580 --> 12:41.220
the moderator first. It's good
listening and if you're not
interested, fast forward.

12:41.220 --> 12:46.580
You both have had really
interesting and exciting careers
and instead of my introducing
you and

12:46.580 --> 12:52.100
sort of telling a story that
probably isn't so accurate, I'd
love each of you to tell a
little

12:52.100 --> 12:59.940
bit of background of how you
went it up on this stage here.
How long do you have? As long as
you

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want. Yeah, I'm going to go
first. So I've spent my entire
career in technology.

13:09.140 --> 13:15.060
Born and raised in the East
Coast grew up in Pittsburgh,
educated in Pittsburgh and West
Virginia

13:15.060 --> 13:19.540
went to West Virginia University
in Carnegie Mellon. I still have
an association with Carnegie

13:19.540 --> 13:26.180
Mellon today, I'm on their board
of trustees. So I'm a router for
Carnegie Mellon.

13:26.180 --> 13:31.300
By the way, Ray. Ray, dude.
We've got to do something about
the bio, man. I mean, that's
kind of

13:31.300 --> 13:35.620
bland sounding. West Virginia,
man. That's like there's a lot
going on in West Virginia.

13:36.420 --> 13:42.580
You know, we've got to sex it up
a little bit. No. And stand for
partnerships. If we can

13:42.580 --> 13:51.220
generate them. Yeah, yes, I
played James Bond for a couple
of seasons. But focused early on
computer

13:51.220 --> 13:58.100
science technology, IBM, EDS,
spent 12 years with Booz Allen
as a senior partner. Hey, you
got to

13:58.100 --> 14:02.100
spend spend years boozing with
Allen. That's good. Now you're
sexin it up. That's good.

14:02.100 --> 14:08.500
They're running the information
technology practice and then I
spent eight years as president
of

14:08.500 --> 14:16.900
Oracle. And I left Oracle in
2000 and joined the Cliner
Perkins and have been for the
last six

14:16.900 --> 14:24.500
and a half years investing in
startup companies in information
technology software primarily

14:24.500 --> 14:32.420
services and in clean tech. So
it's an interesting new area for
the venture industry

14:33.380 --> 14:40.020
and in Cliner Perkins is in the
last several years really
focused on that say 40% of our
resources

14:40.020 --> 14:48.260
and now focused on clean tech.
Making investments in solar
companies and electricity
generation

14:48.260 --> 14:55.460
and storage in biofuels. And
then I'm on a board of a coal
gasification company that
produces

14:55.460 --> 15:01.380
natural gas to the pipeline by
gasifying coal and a single
step. So yeah, it's really
interesting.

15:01.460 --> 15:08.260
When when we met Ray, I'll just
interject here for a second. He
was like, yeah, you know, an

15:08.260 --> 15:16.260
Oprah and Robin Williams and
Bono's investment and Rob
Reiner, not Rob Reiner. Yeah,
Rob Reiner,

15:16.820 --> 15:21.540
you know, it's like all these
celebrity names, you know, and I
was like coal gasification, Ray.

15:22.900 --> 15:28.260
That's the shortest I can do it
for that amount of time. Great.
So Ron,

15:29.140 --> 15:37.700
about 180 degrees opposite of
Ray, I was raised in Atlanta and
tended Georgia State University,

15:37.700 --> 15:44.820
the study philosophy, but my
early career was as a musician,
written and produced over 300
songs

15:44.820 --> 15:50.580
that have been published, played
on over 2000 albums and began to
get interested in technology.

15:50.580 --> 15:54.660
After building a couple of
recordings, studios, my last
one, I built with Chuck Norris
as a partner

15:55.220 --> 16:01.700
Los Angeles and building that
studio. I came upon this
technology called Fast Fourier
Analysis,

16:01.700 --> 16:05.940
which is now called Sampling
through the uninitiated and Fast
Fourier Analysis.

16:05.940 --> 16:08.980
Isn't Fast Fourier Analysis a
show at a pod tech.net?

16:10.020 --> 16:14.580
And realize that we could use
the internet to exchange files
as we were trying to develop
this software

16:14.580 --> 16:20.180
and I discovered what software
was as a musician and that I
needed it as to help me with my
tools.

16:21.060 --> 16:28.260
I sold my studio. I heard about
this thing called the internet
and decided to create a concept
called

16:28.260 --> 16:35.300
CybroKass and the idea of a
CybroKass came from a thought
that I had that somehow the
internet television

16:35.300 --> 16:40.340
and radio could work together to
create information and
entertainment rather than one
displaced the other.

16:40.340 --> 16:47.540
This was in 1994. I needed a
project in order to demonstrate
how a CybroKass might work so I

16:47.540 --> 16:53.060
had worked on some Grammy
projects as an artist. I
convinced the guy who fell
around the

16:53.060 --> 16:58.820
Grammys at that time, my green
to go ahead and give me the
license to create a CybroKass
for the Grammys.

17:00.180 --> 17:03.940
Asked around if anyone else knew
what the internet was and you'd
be surprised in 1994.

17:03.940 --> 17:10.180
How many people said no? I found
the guy who had just left MTV as
name was Adam Curry, VJ.

17:10.180 --> 17:15.300
No, no, no, hold on a second. I
want you to hear what listen to
what happens next.

17:15.380 --> 17:18.580
Now, Ray is going to do
something that I just don't
understand what he's trying to
prove.

17:20.260 --> 17:25.860
But have a listen. Yeah, and a
VJ and a guitar player put
together a company to CybroKass
the Grammys in

17:25.860 --> 17:32.500
94. Just for fun. Yes, for fun.
How many of you have heard of
Adam Curry?

17:34.340 --> 17:39.060
I was hoping to be none of you.
Yeah, see, see a whole bunch of
hands went up. That's what
happened,

17:39.140 --> 17:42.020
Ray. And then, and then what?

17:44.420 --> 17:51.140
Even he's getting too old for
this population. Oh, okay. I get
it. It's he's trying to show

17:51.140 --> 17:55.300
that all these young people
don't know me. And then I'm over
the hill. Is that it, Ray?

17:58.180 --> 18:01.380
Round again. We get reused like
that bio energy.

18:03.460 --> 18:08.180
This might be just an
interesting question. All right
anyway. So you should take I
have no idea what Ray was doing.

18:08.340 --> 18:12.900
I think he was just trying to
mess with me. So the next board
meeting, he like pull out this
tape and go,

18:12.900 --> 18:17.620
or this recording, go, ah, ah,
you think you're all that shit.
You're nothing.

18:19.220 --> 18:22.580
So as venture capitalist man,
they'll do that to you time and
time. Again, got to watch your
back.

18:23.780 --> 18:28.100
So definitely check out the
show. No, it's really
interesting. It goes on and on.
That's about an hour.

18:28.100 --> 18:32.340
But yeah, you might want to try
it out on the weekend or
something.

18:32.340 --> 18:42.820
Okay. Let me see. Did all that?
Did all that? Ah, of course I
have to mention today sponsors.

18:42.820 --> 18:48.180
Unwind is the new show that
Angie B is put together. It
truly is a show to unwind by.
It's brought

18:48.180 --> 18:53.220
to you by Tylenol PM, which soon
will have an endorsement from
the lady Patricia on this
product.

18:53.220 --> 19:00.580
I hope if she wakes up from it.
And of course by Folger's
Coffee, you want to try out the
gourmet

19:00.580 --> 19:06.900
blends. I had a like a flash of
doneness on my way into the city
today. I was like, you know,

19:06.900 --> 19:12.740
this is really stupid. I love
Senseo. You know, but the
Folger's thing is what's
happening right now.

19:12.740 --> 19:18.100
So I said, I got to get me one
of those kits. So I couldn't,
you know, using a Senseo
machine,

19:18.100 --> 19:22.660
has nothing to do with their
coffee. So I can't wait. I mean,
check out this, this like mega

19:23.460 --> 19:27.460
mega combo of God going on here.
So we're going to get the Senseo
machine. Well, I have the

19:27.460 --> 19:32.340
machine. I'm going to get the
kit to make my own pouches, my
own pads, pods whenever the

19:32.340 --> 19:36.740
hell they're called. And I'm
going to put Folger's gourmet
blend in there. And then I'm
going to

19:36.740 --> 19:43.780
top it off with some splenda. I
love it. How we're grouping
advertisers. That's really nice.

19:44.820 --> 19:48.340
It's working. You just watch
they're going to be they're
going to be auditioning before
too soon.

19:49.780 --> 19:54.420
Now talking about money or
following the money. I was
actually I was listening to the

19:54.420 --> 19:58.980
most recent tweet. I think
episode 91. I wish I would have
been on that show. It was a lot
of

19:58.980 --> 20:04.500
really good guests. And they
were talking about Google and
YouTube. And you know, you know,
a show

20:04.500 --> 20:08.820
was really good when when you
start yelling back at the show,
you know, you're listening to it
and

20:08.820 --> 20:12.660
like, what are you talking
about? You know, I was like, oh,
I can't hear me. You know, this
was

20:12.660 --> 20:18.420
recorded on Friday. But you
know, that something is really
resonating. I really wish I had
been

20:18.420 --> 20:23.940
a part of that. Actually, a
comment came in regarding the
same topic. Let's just get this
started

20:24.820 --> 20:32.180
with this. Adam, it's Andrew
Terry. Listen up from the
Midlands in the UK. Just
listening to the show

20:32.180 --> 20:38.260
that you did on the 19th. Kind
of the number when you're
talking about the Viacom versus
Gucci

20:39.140 --> 20:44.660
lawsuit. And that you're kind of
making the point that Viacom
have a right to sue

20:45.300 --> 20:52.420
YouTube because it's copyrighted
material that people are
posting. I don't profess to be
an expert

20:52.420 --> 20:59.220
and I did have a thought that
you have several pod-safe music
artists, code in and say that

20:59.220 --> 21:04.740
when they hear when when their
music is played on the daily
source code, they see a jump

21:04.740 --> 21:12.580
in in sales that can be directly
attributed to being played on
the SC now. I'm just wondering

21:12.580 --> 21:20.500
if that translates across to
YouTube. So some of you posts a
clip from a Viacom show. Do they

21:20.980 --> 21:27.780
see an increase in viewing
figures or does it drive more
viewers to go watch the whole
program?

21:27.780 --> 21:33.860
I don't know, but just like I
think the Viacom might be
killing the goose that lays the
gold

21:33.860 --> 21:39.460
necks a little bit, but there
you go. Not the show. It's still
a folder. Bye.

21:40.260 --> 21:44.580
All right. Thank you very much.
You know, from the Midlands, no
less.

21:45.380 --> 21:49.860
Yeah. You know, we've got to
distill this down a little bit
because there's a couple of
pieces

21:49.860 --> 21:55.700
of the puzzle that you have to
really understand to really know
what's going on. And the number
one

21:55.700 --> 22:02.820
part is the money. It's all
about, it's fuck copyrights. I
truly believe that, you know, of
course

22:02.820 --> 22:09.300
there are lots of really
ancient, tried, and tested laws
that go along with mainstream
media. So

22:09.300 --> 22:13.060
you know, these, of course, do
not necessarily apply to the
internet. So that's kind of
where the

22:13.700 --> 22:18.020
the whole conundrum is of how
things work or how things should
work or shouldn't work. But when
it

22:18.100 --> 22:24.900
comes to money, you know, these
guys are all about monetizing.
So whether it's ABC or CBS or
Viacom,

22:24.900 --> 22:31.700
the parent company or GE or MTV
networks, they're all about
monetizing what they do. And,
you know,

22:31.700 --> 22:38.020
they understand promotion very,
very well. But there's a lot of
things that happen when you

22:38.020 --> 22:45.540
don't control the flow of money.
Oh, there it is. Excuse me. So
when you don't control the flow
of

22:45.620 --> 22:52.660
money, it's very, very
frightening. How you're going
to, you know, how you're going
to manage

22:52.660 --> 22:59.380
what is going on. And obviously
there's, there's part of a
copyright conversation where
look,

22:59.380 --> 23:04.660
if some, if you want to actually
do anything against copyright
infringement in the future,

23:04.660 --> 23:08.260
you, you have to pretty much
show the history that you've
always been right on top of it.

23:08.260 --> 23:13.140
You haven't just let this go. So
that, that's part one. I mean,
the real issue here is that they

23:13.140 --> 23:18.500
couldn't come to terms about the
money, because the way Google
operates is, you know, they

23:18.500 --> 23:23.540
have seen these deals before.
They pay money upfront and they
say, okay, we're going to do

23:23.540 --> 23:33.140
X amount of ad revenue for you.
And, and here, the terms of our
deal. Now, the advertising
business

23:33.140 --> 23:39.620
of YouTube is so uncertain. It
is so unpredictable that I think
they really are afraid to put a

23:39.700 --> 23:46.020
real number out there, which is,
which would be meaningful
enough, because obviously the
way

23:46.020 --> 23:50.180
juice is set up, you know, they
cut a deal with Viacom, no
problem. You know, of course,

23:50.180 --> 23:54.340
there's control there. There's,
you know, access to who sees
what and how. And that's all
with,

23:54.340 --> 24:00.420
it is done with digital rights
management. And, you know,
YouTube just really doesn't have
that.

24:00.420 --> 24:05.220
And also, you know, juice is
being programmed. It's not going
to be a happy go lucky thing,

24:05.220 --> 24:08.660
upload anything you want. It's,
it's going to be a controlled
environment. You can see there
the

24:08.660 --> 24:13.700
Viacom is very happy to jump on
board. You know, I'm really
sorry if you're listening to
this

24:13.700 --> 24:18.180
on serious stars 102, because
we're just about to get to the
good stuff. So, of course,
you've got

24:18.180 --> 24:23.460
a whole line up this evening for
you. But if you go to
dailysourcecode.com, you can
download the rest.

24:24.580 --> 24:31.540
So, um, so clearly Google
couldn't make an offer that
Viacom, you know, found
acceptable

24:32.740 --> 24:37.860
and just, you may be the realm
or other deals that they've done
understood. Here's the thing
that I

24:37.860 --> 24:43.300
believe is starting to get a
little bit dangerous. Um, and it
really dawned on me listening to

24:43.300 --> 24:50.980
the episode 91 of Twitter. Let's
stop telling them how fucking
awesome it is online. Okay,

24:50.980 --> 24:56.260
everyone's talking about the
promotional value and how, you
know, ever since these clips
have been

24:56.260 --> 25:01.700
up on YouTube that these shows,
the daily show and late night
with David Letterman that
viewership has

25:01.700 --> 25:07.540
gone up, stop telling them that.
Stop using that as an argument.
If we ever want any of our
shows,

25:07.540 --> 25:12.900
to get through all the clutter,
look at iTunes for Christ's
sake. It's not easy, you know,
to get

25:12.900 --> 25:18.900
into rotation on iTunes. It's
very hard, you know, to, to be
one of the gems of independently

25:18.900 --> 25:24.260
produced media that, you know,
audience are out there trying to
pick out from, from anything
that's,

25:24.260 --> 25:29.140
you know, that's displayed on
the homepage. It's all NPR and
mainstream stuff. So, stop
telling them

25:29.140 --> 25:35.700
how to do it. Please, stop
telling them how good it really
is. What are you trying to
convince them

25:35.700 --> 25:41.140
to do? You know, I, I say, go
around them. Please, and, you
know, that's exactly what we're
doing

25:41.140 --> 25:46.420
with bum rush the charts. And I,
I, I, I really, really like this
initiative. I have nothing to do
with

25:46.420 --> 25:53.220
it personally other than I'm on
board. I'm on it and I totally
want this to work on the 22nd.

25:53.220 --> 25:59.700
So, that's tomorrow, the
Thursday, March 22nd. We would
like as many audience members as
we can

25:59.700 --> 26:04.020
put together and I have no idea
how many shows are actually
participating in this at this
point.

26:04.020 --> 26:13.140
But I did see an article on, um,
where is it? The article was in
Billboard magazine,

26:13.140 --> 26:20.580
checked this out, written by
Anthony Bruno, a grassroots
group, a grassroots group of
podcasting

26:20.580 --> 26:26.020
official nodos. Oh, yes,
official nodos. You hear that
Chris Penn, financial aid
podcast,

26:26.020 --> 26:31.380
you're an official nodo? Are
hoping to catapult an indie
artist to the top of the iTunes

26:31.380 --> 26:35.540
digital track chart this week.
In initiative called bum rush
the charts with the hyperlink

26:35.540 --> 26:40.820
there. Very nice. The group is
running promotional videos on
YouTube and other sites as well
as

26:40.820 --> 26:47.060
in various podcasts of
participating broadcasters.
Interesting choice of words
there to encourage

26:47.060 --> 26:53.060
music fans to buy the song, mine
again by the band Black Lab on
March 22nd, home on a second.

26:53.780 --> 26:59.620
Did they just say, YouTube? Oh,
here it is. Oh, excellent. If
you go to bum rush the chart

26:59.700 --> 27:05.140
start calm. Oh, this is awesome.
It's a YouTube video of Natalie
Delcante. Oh, let me see what
she says.

27:05.700 --> 27:12.020
Oh, she's got one of those low
cut dresses, not the like the
two top. I want to encourage you
to

27:12.020 --> 27:20.020
please bum rush the charts. Yes,
Natalie. I'll bum rush anything
for you. Now, bum rush is about

27:20.020 --> 27:25.380
the power of organic music
discovery. We need big record
labels to tell us what's good
music

27:26.100 --> 27:31.540
talking about the internet
connection ourselves. Let's show
big music what the little people

27:31.540 --> 27:37.460
can do and take a song to number
one on iTunes. On March 22nd,
download mine again

27:37.460 --> 27:43.140
a new song from Black Lab and
every commission. This is pretty
awesome. Made will be donated

27:43.140 --> 27:48.260
to college scholarships around
the country. You know, this I'm
glad that she participated in
this.

27:48.260 --> 27:51.860
Let me see if she winks at the
end bum rush. Come on. Give me a
call to action, Natalie.

27:51.940 --> 27:58.580
Set a calendar reminder, tie a
string on a string around my
finger finger, set your cell
phone to

27:58.580 --> 28:01.700
go off whatever. Just don't
forget because we're bum rushing
the chart.

28:05.060 --> 28:10.180
A nice smile. Okay. I should put
that in my show notes as well.
That's pretty cool.

28:10.180 --> 28:15.220
So I think I'm going to post the
the link today because you know,
a lot of people don't get this

28:15.220 --> 28:20.420
until a day later. So you know,
since we're on such a time shift
is exactly how we started the
show off.

28:21.380 --> 28:28.180
I'm going to start plugging it
now. So the point is think about
what's going to happen. Think

28:28.180 --> 28:33.540
about the message we send. Well,
all this turmoil is going on and
all we're doing, you know,

28:33.540 --> 28:40.500
and you remember, you know, my
speech, my saliliqui, about
doers and and talkers. So a lot
of

28:40.500 --> 28:46.100
people talking about via com and
YouTube and big big media and
big record companies. Now we can

28:46.180 --> 28:51.780
do something and you don't have
to be a podcast or please, it's
it's it's really about the
audience.

28:51.780 --> 28:57.460
You guys listening to this.
Let's show them. I mean, you'd
listen to some of the pod safe
songs.

28:57.460 --> 29:00.980
You know, I'm sure you listen to
a couple of podcasts if you're
listening to my, you've got to.

29:00.980 --> 29:06.820
And I'm sure I don't think many
people only listen to my show. I
hope not.

29:08.580 --> 29:15.700
So it's really up to you. It
would be so nice if we can make
this happen. The ink is out
there.

29:15.700 --> 29:20.260
If we make it work, the ink is
going to come flowing in. We're
going to have a lot of people
who can

29:20.260 --> 29:23.700
take credit for it, which is
really, really nice. This is not
a pod show initiative.

29:25.060 --> 29:29.860
Yeah, there's some pod show,
aficionados, but it's not a pod
show initiative.

29:30.980 --> 29:35.220
This is not like some kind of
fucking pyramid scheme. The
money is going to scholarships.

29:37.300 --> 29:41.540
Black lab chosen because they
were dropped by a major label.
We'd like to, you know, for
them,

29:41.540 --> 29:48.820
yes, it's a big FU, which is
very cool. And I know that this
is going to be very exciting.

29:48.820 --> 29:54.500
Already I've been contacted by
two record labels. One of the
large labels as, you know,

29:54.500 --> 29:59.460
a small division of one of the
four large labels. And by a
large independent label,

30:00.180 --> 30:04.340
both already saying this is what
I found interesting. Hey, we
really like this idea that
you've got

30:04.340 --> 30:10.580
going on there. You know, can we
do a bum rush to charts with the
one of our artists? Well,

30:10.580 --> 30:16.420
isn't that interesting? So the
answer, of course, is no because
it doesn't work that way.

30:16.420 --> 30:20.660
But if you jump into the middle,
you join the pod safe music
network. You start promoting

30:20.660 --> 30:24.580
your shit like everybody else.
You know, you start doing
interviews. You start working
it.

30:25.300 --> 30:30.180
You know, you become involved.
It's going to happen by itself.
We're only showing the power.

30:30.180 --> 30:34.740
The power is going to be within
anyone who wants to harness it
and wants to utilize it

30:34.740 --> 30:39.700
and wants to join in with what
we're doing. It really, really
make the new revolution happen.

30:40.980 --> 30:44.820
Let's see what Mark, Mark sent
something new in about this.
This is Mark Yoshimoto,

30:44.820 --> 30:48.580
Namcoff, author of the podcast
novel Shadow Falls Badlands.

30:48.580 --> 30:53.940
Bum rush the charts on March
22nd is almost upon us. And I've
heard some people grumbling
about

30:53.940 --> 31:00.660
what iTunes and I hate DRM, so
I'm not going to do it. That's
funny. That's exactly the way

31:00.660 --> 31:05.860
podcast pickle sounds to me as
well. And podcast alley for that
matter. Well, I think these
folks

31:06.020 --> 31:11.380
are missing the point. Digital
rights management is another
issue entirely that has nothing
to do

31:11.380 --> 31:17.460
with Bum rush, duh. I mean, it's
basically like saying, I won't
give blood because I hate
needles.

31:18.020 --> 31:23.220
As to the question of why
iTunes? Well, I'll tell you why.
Because for the last two years,

31:23.220 --> 31:28.980
iTunes has been one of the top
10 music retailers in the US,
beating out other top tenors

31:28.980 --> 31:34.900
like tower records, borders, and
Sam Goodie. And when a
conservative minded company like
Walmart

31:34.980 --> 31:40.580
is the number one music retailer
in the country, you can see why
corporate media chooses to push

31:40.580 --> 31:46.180
water down bullshit like
Nickelback, Clay, Aiken, and
Justin Timberlake. Think about
it.

31:46.180 --> 31:53.300
Entertainment is being dumbed
down to pander to the lowest
common denominator. And this is
exactly

31:53.300 --> 32:00.260
why we need to bummer us the
charts on March 22nd to at least
begin to show that independent
music

32:00.340 --> 32:04.980
and entertainment is a choice
that people are making. You
know, what's that old saying?
Stand

32:04.980 --> 32:10.580
up and be counted? Well, bummer
us is just that. It's a role
call for all of us taking part
in

32:10.580 --> 32:16.660
creating and consuming new media
that understand that the power
of any social movement is the
ability

32:16.660 --> 32:22.500
to make people at least consider
that there are alternatives out
there other than what society
tells

32:22.500 --> 32:28.420
you. And if you're willing, just
sit on your couch and settle
because it's easier. Well,

32:28.500 --> 32:32.900
then traditional media will
provide you with the problem
you're looking for. But if you,

32:32.900 --> 32:38.100
like me and millions of others
who consume new media every day,
want to make a statement that
says,

32:38.100 --> 32:43.220
I'm making my own choices for
what entertainment I want. Then
you'll go check out bummer us
the

32:43.220 --> 32:50.260
charts.com and see what we're
doing on Thursday, March 22nd.
Traditional media's networks are

32:50.260 --> 32:56.820
groups held together by
corporate and financial agendas.
New media's social networks are
groups

32:56.900 --> 33:02.500
held together by people who
enjoy creating relationships and
communities and by taking two
minutes

33:02.500 --> 33:08.580
of your time and 99 cents to
bummer us the charts with us on
March 22nd. You're saying,

33:08.580 --> 33:14.980
you want to be part of a
community that values
independent media. For more
information, go to

33:14.980 --> 33:23.620
bummer us the charts.com. All
right, Mark. So while Mark was
in his, uh,

33:24.340 --> 33:29.140
in his little speech there, I
was looking at bummer us the
charts.com. I was looking for
the link for

33:29.140 --> 33:34.740
the affiliate link. But I guess
the page actually changes on
March 22nd. So I'm just going to
put

33:34.740 --> 33:40.740
the bad job. Because because all
we have to do is put the put the
I'm in bummer us the charts.com,

33:40.740 --> 33:46.980
logo in our show notes. And then
you'll click on that on the 22nd
you'll be able to go and buy it.

33:47.620 --> 33:52.020
And I guess it'll stay up from
that moment on. So I really
don't expect any results until

33:53.620 --> 33:58.260
probably the 23rd, maybe the
24th. I don't know. It could be
surprising. And of course, we
have

33:58.260 --> 34:03.060
no idea how the charts work on
Apple side, uh, someone could
totally be gaming it. It could
be that

34:03.060 --> 34:07.220
someone writes it down. I don't
know. And for the same reason,
we could have some friends over

34:07.220 --> 34:12.580
Apple keep their eye on it and,
uh, and give it a nudge. But
either way, if we could actually

34:12.580 --> 34:18.740
pull this off, think about how
exciting that's going to be.
That is going to change the
rules dramatically.

34:18.820 --> 34:23.940
I promise you, because it's all
about the money. How many times
have artists called in and said,

34:23.940 --> 34:28.900
dude, you played the song on the
show, other podcasts, there's
played the song, uh, all of a

34:28.900 --> 34:33.140
sudden, we're we're selling
stuff. The right tunes were
selling full CDs through CD
Baby,

34:33.140 --> 34:39.700
attendance at gigs is up. Merch
sales goes up. It works. It just
works. And this is how we work
together.

34:39.700 --> 34:45.620
You know, podshow takes no
money. I take no money. I'm not
interested in shaving pennies
off of

34:45.780 --> 34:49.620
an artist's sales. I'm just not
interested. That's not my
business. I want to help you
because

34:49.620 --> 34:54.820
you're giving me content in in
four to five minutes chunks
every single time. I love you
for it.

34:57.700 --> 35:04.420
Okay, a black lab. Mine again is
the song you want to buy. And
there's so much of good black

35:04.420 --> 35:07.620
lab stuff on the PMN. I picked
this one up again. See the sun.

35:08.750 --> 38:48.750
[ Music ]

38:49.700 --> 38:55.700
I feel fine, I can't see the sun

38:56.700 --> 39:02.700
I'm looking for that darn link

39:02.700 --> 39:04.700
The Stanford thing

39:04.700 --> 39:06.700
I got it through Google Reader

39:06.700 --> 39:10.700
And it had a whole set of
different links from Andrew's
blog

39:10.700 --> 39:13.700
Okay, so at least another half
hour of getting all that crap
done

39:13.700 --> 39:15.700
And then off to Betty by

39:15.700 --> 39:17.700
Tomorrow I'll be back remember

39:17.700 --> 39:20.700
Get ready to bum rest the
charts, click on the link, go to
the page

39:20.700 --> 39:22.700
bum rest the charts.com

39:22.700 --> 39:23.700
We're going to make this happen

39:23.700 --> 39:24.700
I know we can

39:24.700 --> 39:26.700
DailySourceco.com for all the
links

39:26.700 --> 39:28.700
Adam at podshow.com

39:28.700 --> 39:29.700
See you tomorrow

39:29.700 --> 39:31.700
Another podshow podcast

39:31.700 --> 39:33.700
Stick it in your ear