WEBVTT

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And the beginning there was A.M.
radio, families everywhere would
gather around the living room,

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listening to their favorite
programs, and all was good.

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Who knows what evil looks in the
hearts of men, the shadow knows.

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Then came the advent of F.M.
radio.

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Now broadcast could be heard in
stereo, and teenagers found
this, especially in tweaking,

00:28.000 --> 00:31.000
as rock and roll music to be
heard with great clarity.

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However, parents became
concerned as to what this music
was doing to their kids.

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Now it's the 21st century, and
satellite radio is all the rage,
or is it?

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In a world where TV networks,
movie studios, and record labels
still think they can govern what
you see in here.

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One man has the power to return
control of entertainment to the
masses and make big media
corporations wet their tiny
little pants.

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From Pod Show, home of the
world's most dangerous new
content comes the Daily Source
Code with Adam Curry.

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It was $16 million worth of
airplane strapped to my ass.

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Done the next generation radio
content in my ears.

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I like to think I'm flying into
the future.

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Delta Sharon Charlie 568, it is
from our Friday.

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If you know the lyrics, please
feel free to sing along because
we're fucked up beyond our pain.

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And let me let you love me.

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I'm sitting in your face and
tell you I love you too.

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[ Music ]

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I'll sit in your face and let
love you truly.

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Life can be fine if we both six
to nine.

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If we sit in a face as adults as
a place as a play.

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Till we're blown away.

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[ Music ]

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You're so explicit, you're show.

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I never miss it though.

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I think you and me should kick
it.

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Come with you to screen I want
to get it.

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Come on.

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Now try to pump you up or
inflate your ego.

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No.

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Now this is just place.

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Don't you know.

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I tune in week after week.

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I want to be a host of love and
internet geek.

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[ Music ]

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Because I want you so bad.

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You're good.

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I can't tell you're free.

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We see you.

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I passed a little secret.

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Yeah.

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Day time library.

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Yeah.

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Night time on the free show.

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Yeah.

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You're good.

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Like the way you move over here.

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[ Music ]

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I've been waiting for you.

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I've got to want you so fair.

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What a way to kick off a
football Friday.

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A brand new bro low soccer girl
from his new album.

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Somehow a little birdy leaked
that song to me and boys.

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It's perfect for a football.

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Hey, everybody.

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How you doing?

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Daily source code episode 568
coming to you from an overcast.

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And somewhat damp.

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Uh, affluent suburb of Surrey
known as Gilford.

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G. Town West side represent.

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It's the curry manner.

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The Lord of the Manor at your
service.

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Hey.

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Uh, what a way to wrap up a
couple of really busy weeks.

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Yesterday with bum rush the
charts.

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Wow.

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We made the needle move.

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I couldn't.

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I could really.

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I was blown away.

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How fast it actually happened.

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Now has the song.

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Black labs.

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Mine again.

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Reach number one.

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No.

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I didn't expect to see much.

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Let me tell you just in.

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The events as they unfolded
yesterday.

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Of course, I recorded the show
relatively early and was busy.

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In the city and London for most
of the day with meetings and
stuff.

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So only could, you know, catch
some casual updates as they came
in.

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And the first thing I got which
I thought was I learned so much
from this exercise.

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You know, even as I was doing
the show yesterday, I'm
thinking, wow.

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You know, it's already the 24th
of the 27th in Australia.

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You know, how at least times of
global campaigns are not very
easy.

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And also in the full knowledge
that a lot of people would
listen to my show at the end of
yesterday.

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Or perhaps even today or
tomorrow or next week.

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And I'm thinking, wow, you know,
this is really something like
this.

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It doesn't really work on a one
day, one day shot only.

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Yeah, we moved the needle in day
one, which is great.

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But I think that if we were to
continue this, which I don't
believe we're going to do.

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It doesn't really make sense
because to me, the proof is
already here.

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Let me just tell you what some
of the things that learned
yesterday.

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First of all, the Washington
Post had a great article about
bum rush the charts.

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And I wasn't able to read that
before I did yesterday's show,
but I got it sent to me.

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And there was one piece that I
thought was really interesting.

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They took the effort, which I
really appreciate Mike Musgrove
of the Washington Post,

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to contact Apple and got through
to Derek Mainz, a spokesman for
Apple,

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who declined to comment on the
campaign itself, but said the
best seller list that would be
the iTunes top 100

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is compiled using proprietary
methods that the company doesn't
disclose.

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It's much more complicated than
taking a snapshot of the
previous 24 hours worth of
sales.

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So that means you probably would
have to have a sustained
campaign to really make
something move up the charts.

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But just to enter the charts and
here's what I really learned.

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The individual country top 100
charts.

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Wow, that's what we really saw a
lot of action.

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The United States, I don't even
know if it's cracked into the
actual top 100 yet.

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It's done a lot on the
individual charts such as the
rock chart.

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Hold on a second, I have where
is it?

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Here we go.

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Now this was yesterday
afternoon, and so I don't have
an update.

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On the rock singles charts, that
is, so it's a subdivision.

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In the US, the last time I was
able to check it was number 67,

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it reminds you the only
independent pod save song on the
entire top 100 for the rock
chart.

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In the UK 71 Canada 22 Australia
at 35 Austria 35 Denmark, number
40 Finland 42 Germany 13 Ireland
54 Italy 30 the Netherlands.

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Number five New Zealand 56
Norway 23 Sweden 9 Switzerland
42 overall the top 100 songs
chart.

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We entered the Canadian top 196,
the German at 98, the
Netherlands at 38 Norway 100
Sweden at 98.

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That's as of 9 p.m. Pacific
Standard Time yesterday.

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So I do expect some spill over
and depending on how the
proprietary magic sauce.

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Can you imagine that what a
weird industry we live in where
the way a chart is compiled is
secret.

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It doesn't make a lot of sense
to me, but it's okay because I'm
so proud of what took place.

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I saw as I was really busy
scanning technology most of the
time.

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I found that to be the most
compelling to see that yes sure
podcasters were in this.

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And we were telling our
audiences what we'd like them to
do to see if we could make the
needle move.

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But it was really the audience.

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I saw post things on web logs
and on podshow plus pages just
everywhere.

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And of course, you know, we had
a great logo.

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And it was an audience
participation move of anything.

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And I was just blown away by by
the results so far.

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Was it sent me this.

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I got it.

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I forgot who sent me this.

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But it was kind of funny
yesterday.

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This report came out US sales of
music CDs plunged 20 percent in
the first three months of the
year.

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According to the figures
released by Nielsen sounds can
89 million CDs were sold from
the start of the year through
March 18th.

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It's compared to 112 million CDs
sold during the same period in
2006.

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Wow.

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Oh, by the way, we do actually
know how many people clicked on
the link.

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So that'll be some knowledge
once everything's compiled.

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Now at last count, I heard it
was around 15,000 who had
clicked on the by link.

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To actually purchase the song.

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So I'm sure Chris Penn will have
an update for us on that.

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He actually posted quite a long
story about this.

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And he really, I think he
approached it more as a as a
promotion.

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And you know, how we could make
a promotion like that work
differently in the future with
more success.

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To me, it wasn't really about a
promotion.

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It was just about seeing if
there's enough audience to make
something move that is actually
visible in the big,

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mainstream world.

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Do you realize how many tens, if
not hundreds of thousands of
dollars are spent on on on on
individual tracks and albums to
get them into a chart?

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You know, to chart.

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That's the beginning when when a
song charts in the mainstream
world, even if it just bobs into
the top 100,

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even if it's not at number 100,
that's where the record company
is jumping up and down.

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Everybody's freaking out.

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They start trying to book
interviews with the artist.

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You know, it would really only
be the beginning of an entire
campaign.

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So I never expected the song to
go anywhere.

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Certainly.

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I'm just amazed it entered the
top 100 anywhere on the first
day.

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That's really fucking fantastic.

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And of course, there's plenty of
comments about this.

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Hi, Adam.

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It's been downing.

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I listen from Melbourne,
Australia.

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First of all, let me apologize
for the abrupt ending on the
prime.

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I've tried yesterday.

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I'm certainly not a professional
podcaster and have, in fact,
never been involved in any

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aspect of digital audio
production.

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However, I'm just a chance for
something I believe passionately
in to the fact where

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I didn't actually get to bed
this morning till half past one
local time.

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Just because I was up late
monitoring how things were
going.

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I'd just like to say big thanks
to all the Aussies who got out
there and pushed

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mine again our chosen songs to
number 35 on the rock charts on
the Australian

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and I changed music.

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So why took out a guy's?

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We're showing that we have an
active podcast audience here
down under.

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Now, Adam, when are you going to
get your butt down here?

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So we can have some cold frothy
bass.

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Have a good one, Mike.

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Fold our scruncher.

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Valmed, I'll tell you.

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I'm going to come down.

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I don't, I just don't think I'm
able to get my girls to go with
me.

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Which may be better because what
happens in Australia stays in
Australia, I hear.

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Have the green from business we
grow to bum russ the charts.

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She calls it a grassroots effort
that's using social media,
including dig YouTube, blogs,

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podcasts to try to get podsake
music in the iTunes top 100.

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It's interesting in light of the
meltdown of traditional CD
sales.

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She points to the same data that
supporters of indie music are
trying to push sales

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of the music.

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They treasure.

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I understand the idea that by
pushing the music.

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I understand the idea.

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By pushing the music, they feel
it will send the message to the
RIA that suing folks won't

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get them to buy that the music
industry needs a to promote a
broader group of music

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and through a broader group of
channels I might add.

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So then Heather, almost typical.

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I don't blame her for thinking
this way.

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It says goes on to say, but at
the same time, it makes me think
whether it will

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matter what music you put in the
iTunes top 100 sales don't seem
to matter because people are

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copying each other.

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Each other CDs and letting each
other copy their hard drives.

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In the future of music is band
supporting themselves through
touring and other kids money

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making efforts then wouldn't go
into shows be a better way to
point to the future.

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So there you kind of miss the
point, Heather.

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The point is that people are so
passionate about music and I
think it's just as much a call

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out to the big four labels to
allow really to drop a lot of
all the negating factors

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of how we can consume music,
listen to music, how others play
music for us.

14:35.000 --> 14:40.000
That was just as much a shout
because here's a song that I'm
sure a lot of people didn't even
care

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about.

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They just wanted to participate,
which is really the point.

14:44.000 --> 14:49.000
The point is not, I was like
Eric Bergen said yesterday.

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I was like, well, this is not
because people like the song
because you told them to go

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by it and I can think that's
really my point is that I know
that within the daily source

14:59.000 --> 15:01.000
code audience, you guys will do
a lot of stuff.

15:01.000 --> 15:03.000
I mean, you do it every single
day.

15:03.000 --> 15:08.000
The show was filled up with
stuff that you're doing for me
and for the audience, for
yourself.

15:08.000 --> 15:11.000
Really, it's a master-betteria
exercise.

15:11.000 --> 15:14.000
You know, and we do all kinds of
nutty shit.

15:14.000 --> 15:18.000
We tell people where folders are
scrunchers.

15:18.000 --> 15:26.000
I think it's just proving the
bond between a podcaster or any
producer of independent media

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who does really its episodic
content.

15:29.000 --> 15:32.000
These are shows people call them
what you want, but they're
shows.

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We have audiences and they're
growing in every single MP3
player or a computer that is
sold

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that enables video or audio.

15:40.000 --> 15:48.000
That's another opportunity for
us to grow the audience and it's
very hard to prove.

15:48.000 --> 15:53.000
You know, the only people who
really know the power of
audience are advertisers.

15:53.000 --> 15:56.000
That's really the ones who
understand it the most.

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And so maybe now that we've
started to move the needle,
maybe maybe we'll see some
things change.

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Really the only thing I'd like
from the music industry in this
regard is just to,

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you know, to treat independent
producers of programming with
some respect.

16:12.000 --> 16:16.000
And you utilize any of the
licenses that are available out
there.

16:16.000 --> 16:19.000
You could certainly use the pod
save music license.

16:19.000 --> 16:25.000
If you own the masters, all you
have to do is convince the
artist or the singer-songwriter
who wrote the tracking

16:25.000 --> 16:31.000
question you want to put up to
convince them to sign the pod
save music license to waver
their ASCAP BMI fee.

16:31.000 --> 16:37.000
Or, or, yeah, to supersede that
license, I guess there's to say
technically.

16:37.000 --> 16:43.000
And you're good, you know, and
I'm sure we'll play your stuff
as well as just as much chance.

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Actually, you might find out
that we hate your shit and we're
not going to play it.

16:47.000 --> 16:51.000
And that would be a pretty
interesting message for you as
well considering it's your
business.

16:51.000 --> 16:56.000
Ah boy, when I started this
morning, I was like, I barely
open my eyes.

16:56.000 --> 17:00.000
I'm just so full-barred, but I'm
into it now folks.

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Hello?

17:02.000 --> 17:03.000
Hello?

17:03.000 --> 17:04.000
I had them.

17:04.000 --> 17:05.000
It's Edward's when pots of here
again.

17:05.000 --> 17:06.000
Oh, yes.

17:06.000 --> 17:09.000
I'm not talking about from this
time, so don't worry.

17:09.000 --> 17:15.000
Just saw this article from the
75 March 2007 on the BBC News
website.

17:15.000 --> 17:18.000
Had line actors in landmark
podcast, too.

17:18.000 --> 17:19.000
No, I'm going to do.

17:19.000 --> 17:20.000
I'm going to play that next.

17:20.000 --> 17:21.000
I want to hold on a second.

17:21.000 --> 17:24.000
Because there's something much,
much better.

17:24.000 --> 17:25.000
Thank God.

17:25.000 --> 17:27.000
And I was so happy Eric Bergen
provided pushback.

17:27.000 --> 17:28.000
Yes, they thank God.

17:28.000 --> 17:31.000
Not everyone appreciates bomb
rush the charts.

17:31.000 --> 17:34.000
Because I love when we have a
contrarian view.

17:34.000 --> 17:35.000
Let me say this quick Adam.

17:35.000 --> 17:36.000
This is the New Yorker in
London.

17:36.000 --> 17:37.000
You're nylon.

17:37.000 --> 17:39.000
Really bothered by this bomb in
the rest thing.

17:39.000 --> 17:41.000
Let me take up to a macro level.

17:41.000 --> 17:45.000
You can play that the big record
companies run their machine and
people buy records.

17:45.000 --> 17:48.000
You're running the machine and
the other podcasts.

17:48.000 --> 17:50.000
People are running the machine
and saying, buy black labs.

17:50.000 --> 17:51.000
It'll produce a result.

17:51.000 --> 17:53.000
It's manipulating the system.

17:53.000 --> 17:55.000
You both manipulate the system.

17:55.000 --> 17:58.000
And you both assume,
respectfully, that you have a
dumb consumer.

17:58.000 --> 18:00.000
If we tell them what to do, they
will do it.

18:00.000 --> 18:01.000
And that's our power.

18:01.000 --> 18:04.000
Our power is we can drive people
into desired results.

18:04.000 --> 18:05.000
Okay.

18:05.000 --> 18:06.000
Hold on a second.

18:06.000 --> 18:07.000
Oh, I love this.

18:07.000 --> 18:10.000
So first of all, I think I even
said this yesterday.

18:10.000 --> 18:13.000
Yes, we're showing that we have
a machine that is equally as
powerful.

18:13.000 --> 18:16.000
But there's a a slight
difference here.

18:16.000 --> 18:22.000
The machine that is the
mainstream media is based upon
limited access to shelf space.

18:23.000 --> 18:25.000
There's only so many channels.

18:25.000 --> 18:27.000
Only so much ether that can be
used up.

18:27.000 --> 18:33.000
So the people that have called
control over it or that
determine what content goes
through it.

18:33.000 --> 18:37.000
They're only giving you an
offering that they determine.

18:37.000 --> 18:41.000
And they determine it by a whole
bunch of factors, which I think
at the end of the day is based
upon,

18:41.000 --> 18:45.000
you know, what kind of return
can they get on putting
something through.

18:45.000 --> 18:49.000
The difference here is we just
pick something willy-nilly.

18:49.000 --> 18:50.000
You're right.

18:50.000 --> 18:51.000
It would not have mattered.

18:51.000 --> 18:53.000
It would not have mattered what
we chose.

18:53.000 --> 18:54.000
We could have taken any song.

18:54.000 --> 18:56.000
Could have been a classical
piece.

18:56.000 --> 19:00.000
The whole point was to show that
that power is there.

19:00.000 --> 19:05.000
And that short now we did it
with an aggregation of
audiences.

19:05.000 --> 19:11.000
But it's not going to be too
long before one individual shows
audience will be able to move
the needle like that.

19:11.000 --> 19:14.000
So yes, of course, that's what
we're showing.

19:14.000 --> 19:19.000
And please don't be confused by
thinking that we're trying to
prove that the music industry,

19:19.000 --> 19:22.000
charts and stuff works better in
an independent world.

19:22.000 --> 19:23.000
Not at all.

19:23.000 --> 19:26.000
This is about showing that we
have a machine.

19:26.000 --> 19:28.000
So that what you shouldn't take
offense to that.

19:28.000 --> 19:32.000
This is, you know, if you want
to show someone that your dick
is bigger, you got to show your
dick.

19:32.000 --> 19:36.000
Like that because it assumes
both of you manipulate and both
of you have consumers.

19:36.000 --> 19:37.000
Okay.

19:37.000 --> 19:41.000
And by the way, you got to be
real careful calling at least my
audience dumb.

19:41.000 --> 19:43.000
I don't know something at all.

19:43.000 --> 19:45.000
And they certainly wouldn't have
done.

19:45.000 --> 19:47.000
What am I fucking hypnotist?

19:47.000 --> 19:48.000
Let me do my eye.

19:48.000 --> 19:49.000
Look into my eyes.

19:49.000 --> 19:50.000
You show by this.

19:50.000 --> 19:53.000
Oh, it was, we did this
together.

19:53.000 --> 19:56.000
And I'm sorry you didn't
participate clearly.

19:56.000 --> 19:58.000
That is not making their own
choices.

19:58.000 --> 20:00.000
You're driving them and
narrowing down their choices.

20:00.000 --> 20:01.000
Okay.

20:01.000 --> 20:04.000
So again, again, I'm not
narrowing down the choice.

20:04.000 --> 20:06.000
Simply proving that we can make
any choice.

20:06.000 --> 20:10.000
Regardless of what we want to
show or what we want to buy or
what we want to buy.

20:10.000 --> 20:14.000
Well, this is, you know, this
was the original idea behind
priceline.com.

20:14.000 --> 20:17.000
Of course, in quite pan out that
way, but we'll see this.

20:17.000 --> 20:20.000
You know, the consumers decided
to support this.

20:20.000 --> 20:21.000
Yeah.

20:21.000 --> 20:23.000
What I call an audience.

20:23.000 --> 20:26.000
The people who make me want to
do this shit every single day.

20:26.000 --> 20:28.000
So it wasn't forcing anything.

20:28.000 --> 20:32.000
It was like just to show that
our dick is big too.

20:32.000 --> 20:36.000
So two, this whole thing about
not being directly involved.

20:36.000 --> 20:37.000
You are.

20:37.000 --> 20:40.000
And you're next to on a funding
on your PowerPoint slide.

20:40.000 --> 20:41.000
We bummed the charts.

20:41.000 --> 20:42.000
Look at our power.

20:42.000 --> 20:44.000
And you will gain some of this.

20:44.000 --> 20:45.000
Last thing.

20:45.000 --> 20:46.000
Really.

20:46.000 --> 20:47.000
Okay.

20:47.000 --> 20:48.000
Okay.

20:48.000 --> 20:49.000
So.

20:49.000 --> 20:50.000
Dude.

20:50.000 --> 20:56.000
The whole point of not
sanctioning this as an official
pod show thing.

20:56.000 --> 20:59.000
Was so that everybody can take
credit for it.

20:59.000 --> 21:04.000
Anybody who's doing anything in
podcasting or independent media
will be able to say.

21:04.000 --> 21:06.000
Look at what happened.

21:06.000 --> 21:07.000
Okay.

21:07.000 --> 21:09.000
Will we have it on our
PowerPoint?

21:09.000 --> 21:10.000
Yes.

21:10.000 --> 21:12.000
For our next funding round.

21:12.000 --> 21:15.000
I don't know if we're going to
need another funding round dude.

21:15.000 --> 21:19.000
But will we have this on our
presentations towards clients
and advertisers?

21:19.000 --> 21:22.000
You better fucking believe it.

21:22.000 --> 21:24.000
Of course.

21:24.000 --> 21:29.000
All the more reason to have not
been the official whatever of
this.

21:29.000 --> 21:30.000
God.

21:30.000 --> 21:33.000
That was really clear, wasn't
it?

21:34.000 --> 21:35.000
No.

21:35.000 --> 21:36.000
You got it wrong.

21:36.000 --> 21:38.000
This is so everyone can take
credit for it.

21:38.000 --> 21:41.000
Everybody who who participated
can take 100% credit.

21:41.000 --> 21:43.000
That's exactly the point.

21:43.000 --> 21:44.000
Okay.

21:44.000 --> 21:45.000
What's your final point?

21:45.000 --> 21:46.000
Is this record companies?

21:46.000 --> 21:51.000
Why are you dragging the two
record companies to come to you
to help you manipulate their

21:51.000 --> 21:52.000
artists?

21:52.000 --> 21:53.000
It's the new way for them.

21:53.000 --> 21:54.000
Okay.

21:54.000 --> 21:55.000
Okay.

21:55.000 --> 21:56.000
Well, first of all.

21:56.000 --> 22:00.000
I think you mean not manipulate
their artists, but manipulate
the audience.

22:00.000 --> 22:05.000
And let me tell you that there
are a couple people out there.

22:05.000 --> 22:10.000
Princess Ty, but people who have
a podcast will know these names.

22:10.000 --> 22:15.000
Nigel from the UK.

22:15.000 --> 22:18.000
Well, to an extent to Jersey
Todd.

22:18.000 --> 22:21.000
I mean, these are people who get
really, really passionate.

22:21.000 --> 22:24.000
I have no idea if they have any
financial gain.

22:24.000 --> 22:27.000
I just look at them as
promoters, promoters of music.

22:28.000 --> 22:30.000
And they, you know, they hook
people up with artists.

22:30.000 --> 22:32.000
And there's lots of people doing
this.

22:32.000 --> 22:34.000
And it's not just for
independent artists.

22:34.000 --> 22:35.000
It's for mainstream.

22:35.000 --> 22:38.000
How do you think Thomas Dolby
got on to the pod save music
network?

22:38.000 --> 22:39.000
You know, this is what Nigel
did.

22:39.000 --> 22:41.000
I had no idea what Nigel does.

22:41.000 --> 22:43.000
He may be fucking Thomas Dolby's
record company.

22:43.000 --> 22:44.000
I don't care.

22:44.000 --> 22:46.000
All he's doing is he's coming
in.

22:46.000 --> 22:47.000
He's stepping in.

22:47.000 --> 22:48.000
He's saying, hey, how you doing?

22:48.000 --> 22:49.000
I'm Nigel.

22:49.000 --> 22:50.000
Look, I got Thomas Dolby here.

22:50.000 --> 22:51.000
And he'd love to.

22:51.000 --> 22:52.000
He'd look.

22:52.000 --> 22:53.000
He cut a promo for you.

22:53.000 --> 22:54.000
And here's a song.

22:54.000 --> 22:55.000
And he put on the pod save music
network.

22:55.000 --> 22:56.000
He wants to join in.

22:56.000 --> 22:59.000
Someone bringing a new kid into
the playground and saying,

22:59.000 --> 23:02.000
OK, he's a little older than the
rest of y'all.

23:02.000 --> 23:04.000
But he's been around the
blocking.

23:04.000 --> 23:05.000
I was out of build a sandcastle.

23:05.000 --> 23:08.000
You know, can we jump in here
and play?

23:08.000 --> 23:09.000
You understand?

23:09.000 --> 23:10.000
It's about the promotion.

23:10.000 --> 23:12.000
It's how it works.

23:12.000 --> 23:14.000
It's not manipulation.

23:14.000 --> 23:18.000
Many people can only really take
place when there's a monopoly on
the resources.

23:18.000 --> 23:20.000
I don't have a monopoly on
audience.

23:20.000 --> 23:23.000
No one has a monopoly on
audience on the internet.

23:23.000 --> 23:25.000
It's just, it just don't.

23:26.000 --> 23:29.000
You know, and if you just keep
doing whatever you want to do,

23:29.000 --> 23:30.000
you'll persevere.

23:30.000 --> 23:31.000
Your audience gets stronger.

23:31.000 --> 23:33.000
Your audience has connections.

23:33.000 --> 23:35.000
People have, you know, stuff
starts to happen.

23:35.000 --> 23:37.000
People want to join the party.

23:39.000 --> 23:42.000
So it's not about, uh, I really
don't like,

23:42.000 --> 23:44.000
do you saying that?

23:44.000 --> 23:45.000
That's kind of offensive.

23:45.000 --> 23:46.000
New Alan Creek.

23:46.000 --> 23:48.000
Oh, on the new Alan Freed, dude,

23:48.000 --> 23:50.000
I did not take money.

23:50.000 --> 23:51.000
That's, you know, that fuck you.

23:51.000 --> 23:53.000
You know, it just fuck me.

23:53.000 --> 23:54.000
Fuck me with a chainsaw.

23:55.000 --> 23:57.000
You ask.

23:57.000 --> 23:59.000
I, that's, that's very nice.

23:59.000 --> 24:00.000
You calling me a criminal.

24:00.000 --> 24:02.000
But you, we get a new, uh,

24:03.000 --> 24:06.000
milkin dick.

24:06.000 --> 24:12.000
Don't brag about a record
company that wants you to
manipulate the system for your
audience for desired results.

24:12.000 --> 24:13.000
No, dude.

24:13.000 --> 24:15.000
The whole point is to expose,

24:15.000 --> 24:17.000
not brag to expose

24:17.000 --> 24:23.000
that these record companies
really see the power in what we
can do.

24:23.000 --> 24:27.000
I can't manipulate my audience.

24:27.000 --> 24:28.000
Yeah.

24:28.000 --> 24:32.000
And hey, by the way, part of
it's about to drop away by
serious.

24:32.000 --> 24:33.000
Sorry.

24:33.000 --> 24:35.000
Short goodbye.

24:35.000 --> 24:37.000
I can't manipulate the audience.

24:37.000 --> 24:40.000
The audience is free to do
whatever they want.

24:40.000 --> 24:42.000
And, and people don't like it.

24:42.000 --> 24:43.000
They'll go away.

24:43.000 --> 24:44.000
They'll find something else.

24:44.000 --> 24:47.000
I can't manipulate them because
there's no way for me to

24:47.000 --> 24:50.000
determine that it's only one
choice and that there's nothing
else out there.

24:50.000 --> 24:52.000
You can do a bummer to charge
tomorrow.

24:52.000 --> 24:53.000
Today.

24:53.000 --> 24:54.000
Today.

24:54.000 --> 24:55.000
You don't even have podcasts.

24:55.000 --> 24:57.000
You can do it through my space.

24:57.000 --> 24:58.000
I'm sure you can.

24:58.000 --> 25:00.000
It's just when it's podcasting.

25:00.000 --> 25:02.000
I think the message is a little
bit more powerful.

25:02.000 --> 25:06.000
And I think the bond between a
host and the audience is much,
much stronger.

25:06.000 --> 25:08.000
And there's a relationship
there.

25:08.000 --> 25:10.000
And I could tell anyone.

25:10.000 --> 25:11.000
I could have told anyone.

25:11.000 --> 25:12.000
Like we had dinner last night.

25:12.000 --> 25:14.000
Anyone at the place I could have
said,

25:14.000 --> 25:15.000
Hey, would you do me a favor?

25:15.000 --> 25:16.000
Just because we're buds.

25:16.000 --> 25:18.000
You know, would you buy this
song just so we can prove a
point?

25:18.000 --> 25:21.000
And you do it.

25:21.000 --> 25:25.000
So that shows a real trusting
relationship and a strong bond
of anything.

25:25.000 --> 25:27.000
It's not about bragging.

25:27.000 --> 25:30.000
Dude, you are so stuck in the
mainstream world.

25:30.000 --> 25:31.000
It's not funny.

25:31.000 --> 25:34.000
Take your head out of it and see
the light on the other side.

25:34.000 --> 25:36.000
Nothing to brag about.

25:36.000 --> 25:38.000
No big impression of my part
there.

25:38.000 --> 25:41.000
But you're really listening a
bit there by thinking that's a
plus.

25:41.000 --> 25:45.000
I'm team up with the media to
manipulate the audience.

25:45.000 --> 25:46.000
So that's that.

25:46.000 --> 25:48.000
Last thing, the scholarship
points.

25:48.000 --> 25:49.000
Go to the site.

25:49.000 --> 25:51.000
I don't see what they skip
scholarships.

25:51.000 --> 25:52.000
You sign up.

25:52.000 --> 25:53.000
Do surveys.

25:53.000 --> 25:54.000
You do points.

25:54.000 --> 25:55.000
And you get money at the end.

25:55.000 --> 25:57.000
So I'm even dubious there.

25:57.000 --> 26:03.000
And I like the fact that black
labs don't get in 50% of their
earnings to the college fund.

26:03.000 --> 26:07.000
All in all, it's everyone making
money in a new medium sort of
way.

26:07.000 --> 26:12.000
And it assumes that you can
manipulate just as well as EMI
or Sony can manipulate.

26:12.000 --> 26:14.000
Not moved at all.

26:14.000 --> 26:18.000
And that's all next time in New
York and the W Union Square.

26:18.000 --> 26:19.000
Thank you.

26:19.000 --> 26:21.000
You're challenging me to a duel.

26:21.000 --> 26:22.000
What the hell is that?

26:22.000 --> 26:23.000
Yeah, I'm sorry.

26:23.000 --> 26:26.000
And go reread all the
information.

26:26.000 --> 26:29.000
You know, I made no money on
this.

26:29.000 --> 26:31.000
I didn't get a dime.

26:31.000 --> 26:32.000
I didn't want to see a dime.

26:32.000 --> 26:34.000
It's too bad that money was
involved.

26:34.000 --> 26:36.000
But it's the only way we can
officially charge something.

26:36.000 --> 26:41.000
It's the only way people say
something's believable if
someone pulled their wallet.

26:41.000 --> 26:43.000
It was just about proving a
point dude.

26:43.000 --> 26:45.000
That's all it was.

26:45.000 --> 26:54.000
And by moving the needle, we've
shown that in a very short time
with, I think, still a
reasonably small audience.

26:54.000 --> 26:56.000
We were able to make something
happen.

26:56.000 --> 27:03.000
So the message here is that
these audience host
relationships are very, very
strong.

27:03.000 --> 27:05.000
People are very motivated.

27:05.000 --> 27:08.000
The audience is happy to go and
do some fun shit.

27:08.000 --> 27:10.000
Particularly if we can do
something against the man.

27:10.000 --> 27:13.000
And love doing that.

27:13.000 --> 27:23.000
And that individual audiences
will, one day, maybe sooner than
you think, be large enough to
move needles all over the
fucking dashboard of mainstream
media.

27:23.000 --> 27:24.000
Hi, Adam.

27:24.000 --> 27:27.000
Perfect programmer here from San
Francisco.

27:27.000 --> 27:31.000
I need to respond to Mr.
Bugwin's comment in DSE 567.

27:31.000 --> 27:39.000
And what he said that the bummer
the charts thing is he doesn't
understand what's going on with
it or something like that.

27:39.000 --> 27:47.000
Mind the sign of it seems to be
that you are trying to show the
record come is that they are no
longer necessary to make an
artist successful.

27:47.000 --> 27:54.000
In that they can now just upload
the music part, save music
network, and have podcasts to
play it.

27:54.000 --> 27:58.000
And get away from the record
monopoly on the industry.

27:58.000 --> 27:59.000
That's all tears.

27:59.000 --> 28:01.000
Broly think programmer.

28:01.000 --> 28:06.000
At your command it's the Broly
think programmer program.

28:06.000 --> 28:08.000
Hey, Adam.

28:08.000 --> 28:10.000
It's Angie B.

28:10.000 --> 28:13.000
By the way, that's B.E.E. like a
busy little B.

28:13.000 --> 28:17.000
I'm sorry that I haven't said
any audio feedback in a really
long time.

28:17.000 --> 28:20.000
I know where did our love go.

28:20.000 --> 28:25.000
But yeah, anyways, I had a
story.

28:26.000 --> 28:30.000
Since to me, by one of my chill
castlessness this week, that I
thought you would like.

28:30.000 --> 28:35.000
All right, so he said he was on
a photo shoot with a bunch of
lovely female models.

28:35.000 --> 28:40.000
And he didn't have a stereo, so
he was just playing episodes of
the chill cast all morning.

28:40.000 --> 28:42.000
And he said that everyone's in
like a dreamy mood.

28:42.000 --> 28:47.000
And around about episode 24, he
said he was on a video
conference.

28:47.000 --> 28:51.000
And the person said, hey, look
behind you on the couch.

28:51.000 --> 28:54.000
And apparently two of the models
were totally making out.

28:54.000 --> 28:57.000
So yeah, that's what chill cast
is all about.

28:57.000 --> 28:58.000
And that's that's for.

28:58.000 --> 29:08.000
And yeah, unwind is more about
taking a hot bath, popping in
your earbuds, getting into your
bed with the blank.

29:08.000 --> 29:16.000
It's pulled all the way up to
your chin and just letting go
and unwinding, falling asleep.

29:16.000 --> 29:18.000
Yes.

29:18.000 --> 29:23.000
And I thought that I would clue
in as to why we ladies enjoy
Tylenol Pam so much.

29:23.000 --> 29:30.000
As opposed to men, there's a
certain pain that we get every
single month that makes it hard
to sleep.

29:30.000 --> 29:34.000
And you men don't have that, so
it's really great for that.

29:34.000 --> 29:39.000
And especially now that they've
got the vanilla liquid, what
could be better?

29:39.000 --> 29:41.000
Drink a little vanilla liquid.

29:41.000 --> 29:43.000
Ah, there goes the pain.

29:43.000 --> 29:44.000
Sleepen through the night.

29:44.000 --> 29:48.000
So anyways, check out the show
at unwind.potshow.com.

29:48.000 --> 29:49.000
See there.

29:49.000 --> 29:54.000
And you know how to make an old
man smile.

29:54.000 --> 29:56.000
Yeah.

29:56.000 --> 29:58.000
You know, the chill cast does
have that effect on me.

29:58.000 --> 30:01.000
I also want to immediately make
out with models.

30:01.000 --> 30:03.000
Hey, I disagree with you, dear.

30:03.000 --> 30:06.000
Men have a certain pain every
month as well.

30:06.000 --> 30:09.000
And Tylenol Pam may just be very
well suited for it.

30:09.000 --> 30:12.000
It's called, the paying the
fucking bills.

30:12.000 --> 30:19.000
Yeah, hi.

30:19.000 --> 30:20.000
My name is Adam Curry.

30:20.000 --> 30:23.000
I'm in the funny situation right
now.

30:23.000 --> 30:27.000
I'm trying to open a parachute,
which I bought in your store.

30:27.000 --> 30:30.000
And it doesn't seem like it
wants to open.

30:30.000 --> 30:32.000
But I would like to do that
here.

30:32.000 --> 30:36.000
Yeah, I'm kind of in a hurry
here because I'm on my cell
phone.

30:36.000 --> 30:39.000
I just add some trouble with my
plane.

30:39.000 --> 30:42.000
And I jumped off.

30:42.000 --> 30:45.000
And now it seems like my
parachute won't open.

30:45.000 --> 30:50.000
And I want the model quay start
to, which I bought in your
store.

30:50.000 --> 30:53.000
And I thought maybe you could
help me with this.

30:53.000 --> 30:54.000
Okay.

30:54.000 --> 30:56.000
So can you explain one more
time?

30:56.000 --> 30:57.000
What are you trying to do?

30:57.000 --> 30:58.000
Okay.

30:58.000 --> 31:01.000
I'm trying to pull that thing
with my hand.

31:01.000 --> 31:05.000
You know, I'm trying to pull it
so that the parachute will open.

31:05.000 --> 31:07.000
And it will expand.

31:07.000 --> 31:10.000
I think I didn't read the manual
right.

31:10.000 --> 31:13.000
Or maybe I didn't read the
manual at all.

31:13.000 --> 31:14.000
Yeah, that's a quay start.

31:14.000 --> 31:16.000
Yeah, that would be the quay
start too.

31:16.000 --> 31:17.000
Okay.

31:17.000 --> 31:19.000
So what is that?

31:19.000 --> 31:20.000
What does it open?

31:20.000 --> 31:21.000
I don't know.

31:21.000 --> 31:24.000
It seems like like the handle is
stuck.

31:24.000 --> 31:26.000
You know, I'm trying to pull
right now.

31:26.000 --> 31:29.000
And I don't have a lot of time,
you know?

31:29.000 --> 31:30.000
Okay.

31:30.000 --> 31:31.000
So what are you trying to do?

31:31.000 --> 31:33.000
Just for me to have an idea.

31:33.000 --> 31:36.000
Oh, DSC.

31:36.000 --> 31:41.000
5.

31:41.000 --> 31:43.000
6.

31:43.000 --> 31:44.000
7.

31:44.000 --> 31:46.000
Hello?

31:46.000 --> 31:49.000
Make that 8 if you don't mind.

31:49.000 --> 31:59.000
And stop the girvee.

31:59.000 --> 32:30.000
[ Music ]

32:30.000 --> 32:41.000
Hey, Adam, how's it going?

32:41.000 --> 32:44.000
It's Jersey Todd, the official
musical just of the Cha Cha.

32:44.000 --> 32:46.000
Happy day after bum rushed the
charts.

32:46.000 --> 32:49.000
You know, as I record this right
now, all the stats aren't in.

32:49.000 --> 32:52.000
And I'm sure by the time that
this edition of the Daily Source
Code airs.

32:52.000 --> 32:55.000
There's going to be a lot of
discussion about the final
numbers.

32:55.000 --> 32:57.000
But I got to be honest, I don't
care one bit.

32:57.000 --> 33:01.000
Because on March 22, 2007, we
did something spectacular.

33:01.000 --> 33:04.000
You see, I've always heard that
there wasn't a podcast
community.

33:04.000 --> 33:12.000
I've always heard that people
were too bogged down in their
artificial barriers in their
turf to make podcasting anything
more than a fad.

33:12.000 --> 33:14.000
That cannot be said anymore.

33:14.000 --> 33:17.000
That is the true benefit of
March 22, 2007.

33:17.000 --> 33:23.000
Because on that day, we
celebrated the fact that on one
day for one band, one song,

33:23.000 --> 33:27.000
we could come together as one
giant podcast family.

33:27.000 --> 33:33.000
On March 22, 2007, we celebrated
our musical Independence Day.

33:33.000 --> 33:36.000
But what now? What now? What do
we do now?

33:36.000 --> 33:41.000
Well, let me propose this, that
every day, be bum rushed the
charts day.

33:41.000 --> 33:43.000
Because it's not just about one
band.

33:43.000 --> 33:46.000
It's about the thousands and
thousands of other bands that
are out there.

33:46.000 --> 33:52.000
The bands that have been out
there on the Ponsate Music
Network from day one and the
artists that's just about to
load their track today.

33:52.000 --> 33:57.000
It's about each and every voice
being heard, the podcast or the
band, the fan.

33:57.000 --> 34:01.000
And not having a big media tell
us what we need to listen to or
who to purchase.

34:01.000 --> 34:06.000
I encourage every listener of
the Delhi source code, each and
every listener of the Delhi
source code,

34:06.000 --> 34:11.000
to go out there today and just
purchase music from any artist
who's going to stand up there
and say,

34:11.000 --> 34:13.000
Hey man, my music kicks ass too.

34:13.000 --> 34:17.000
And let me get you a band that
check out as the revolution is
re-invigorated.

34:17.000 --> 34:19.000
It's South Africa's one-day
remains.

34:20.000 --> 34:23.000
They recently uploaded some
tracks and I'm just digging them
a lot.

34:23.000 --> 34:26.000
They're a little harder than
what I normally give you on a
football Friday.

34:26.000 --> 34:29.000
But man, oh man, it's good
stuff.

34:29.000 --> 34:30.000
So check this out.

34:30.000 --> 34:33.000
It's give it all away by the
band one day remains.

34:33.000 --> 34:35.000
Check you later everybody.

34:36.250 --> 37:22.000
[ Music ]

37:22.000 --> 37:27.000
Why don't you tell me

37:27.000 --> 37:29.000
One day remains

37:29.000 --> 37:33.000
The pod save music network,
where the wonderful

37:33.000 --> 37:37.000
Lead in there from Jersey Todd,
the official musicologist of the

37:37.000 --> 37:39.000
Chacha, absolutely dude right on

37:39.000 --> 37:41.000
Whatever you want to do with pod
casting

37:41.000 --> 37:43.000
Just know that you now have the
power

37:43.000 --> 37:45.000
You've got proof, you can show

37:45.000 --> 37:48.000
And disagree a little bit about
the community aspect

37:48.000 --> 37:51.000
This to me was not a pod cast
community

37:51.000 --> 37:56.000
Exercise, it was an exercise in
audience

37:56.000 --> 38:00.000
Once again, has shown that they
actually have something to say

38:00.000 --> 38:04.000
And do give a shit and do like
some control and are willing to
exercise

38:04.000 --> 38:06.000
If they feel it's for the right
reason

38:06.000 --> 38:08.000
What's going on here today?

38:08.000 --> 38:09.000
It's Friday

38:09.000 --> 38:12.000
One day Tuesday, Wednesday,
Thursday, Friday

38:12.000 --> 38:15.000
I have a smile on the phone

38:15.000 --> 38:16.000
Wow

38:16.000 --> 38:18.000
So much to talk about as the
final thought

38:18.000 --> 38:20.000
There were he actually

38:20.000 --> 38:23.000
I thought maybe I'd talk about
something that's coming up

38:23.000 --> 38:26.000
In the next couple of weeks and
I want to thank some people in
advance

38:26.000 --> 38:28.000
And for the hard work they've
been doing

38:28.000 --> 38:30.000
And that really is

38:30.000 --> 38:33.000
The operations and engineering
staff at Pod Show

38:33.000 --> 38:34.000
Just let me know

38:34.000 --> 38:36.000
I want to let you know that

38:36.000 --> 38:39.000
As we have grown exponentially

38:39.000 --> 38:41.000
And of course that's not just
the US

38:41.000 --> 38:43.000
But we have services in the UK

38:43.000 --> 38:47.000
And hopefully we'll be going to
Germany pretty soon

38:47.000 --> 38:50.000
There's a lot of decisions that
have to be made about the big
iron

38:50.000 --> 38:55.000
About how these sight of this
type of scale

38:55.000 --> 38:57.000
Really works with this type of
functionality

38:57.000 --> 39:00.000
And really preparing for the
future

39:00.000 --> 39:01.000
It takes a shitload of work

39:01.000 --> 39:05.000
We are in fact going to move
over to our own

39:05.000 --> 39:07.000
Colo location

39:07.000 --> 39:10.000
Which means we'll have I just
called the Data Barn

39:10.000 --> 39:12.000
And the reason why is because I
built one of these in the past

39:12.000 --> 39:14.000
In 2001, 2002

39:14.000 --> 39:16.000
It's a huge project

39:16.000 --> 39:18.000
It's very, very complicated

39:18.000 --> 39:21.000
If you're talking about a live
application which would be Pod
Show

39:21.000 --> 39:22.000
Plus

39:22.000 --> 39:24.000
And our media delivery

39:24.000 --> 39:27.000
And bandwidth and all this stuff
all having to come together

39:27.000 --> 39:29.000
Within three months

39:29.000 --> 39:32.000
The Pod Show operations and
engineering teams

39:32.000 --> 39:37.000
Have really gotten a Colo set up
from scratch

39:37.000 --> 39:40.000
So that includes design
architecture

39:40.000 --> 39:42.000
Technology selection

39:42.000 --> 39:45.000
Think of the stores and machines
load balancers

39:45.000 --> 39:47.000
Network equipment

39:47.000 --> 39:50.000
Contract negotiations with
vendors

39:50.000 --> 39:52.000
Equipment ordering installation

39:52.000 --> 39:54.000
Set-up configuration

39:54.000 --> 39:56.000
And somewhere around mid-April

39:56.000 --> 40:00.000
We're going to switch over from
where we are currently

40:00.000 --> 40:04.000
Which was a typical third party
outsourced solution

40:04.000 --> 40:06.000
Which I think is pretty much the
way everyone starts

40:06.000 --> 40:09.000
But before the proverbial shit
hits the fan

40:09.000 --> 40:11.000
We want to make sure that we're
ready

40:11.000 --> 40:14.000
And before we really turn on
some interesting marketing
initiatives

40:15.000 --> 40:19.000
That should bring a lot more
audience into the world of
independent media

40:19.000 --> 40:22.000
And so

40:22.000 --> 40:24.000
There's going to be downtime
obviously

40:24.000 --> 40:27.000
It's going to affect a lot more
people than downtime

40:27.000 --> 40:29.000
Would have affected a year ago

40:29.000 --> 40:31.000
And I'm talking like huge when
you think about it

40:31.000 --> 40:32.000
And you ask shit

40:32.000 --> 40:34.000
I won't be able to upload

40:34.000 --> 40:36.000
I won't be able to download

40:36.000 --> 40:38.000
Ads won't run

40:38.000 --> 40:41.000
Even people just messing around

40:41.000 --> 40:42.000
Really it bucks with you

40:42.000 --> 40:48.000
So we're going to try and put
together a really nice package
of programming for you to enjoy

40:48.000 --> 40:50.000
Keep you busy

40:50.000 --> 40:53.000
You know, in my space usually
does like a little tick-tack-toe
game

40:53.000 --> 40:55.000
Or Tetris game

40:55.000 --> 40:58.000
We're going to try and bring you
some cool media

40:58.000 --> 41:00.000
Because it's going to be several
hours

41:00.000 --> 41:01.000
I'm not going to bullshit you

41:01.000 --> 41:04.000
And we're also going to be
talking about this more in the
weeks to come

41:04.000 --> 41:07.000
As we ramp up and get ready for
this day

41:07.000 --> 41:08.000
I'm trying

41:08.000 --> 41:10.000
And engineering and operations

41:10.000 --> 41:13.000
I promise me they'll try to make
it happen on Friday the 13th

41:13.000 --> 41:15.000
Which is just fabulous

41:15.000 --> 41:17.000
Because if you can't cover it up

41:17.000 --> 41:18.000
You might as well turn it up

41:18.000 --> 41:21.000
That's one of the Podgeos
slogans

41:21.000 --> 41:24.000
So I want to thank the engineers

41:24.000 --> 41:27.000
Both in engineering and in
operations

41:27.000 --> 41:30.000
For helping podgeo grow

41:30.000 --> 41:32.000
And for putting in all these
extra hours

41:32.000 --> 41:34.000
And for all the shit you're
going to encounter

41:34.000 --> 41:37.000
Because of course, something's
always full barred somewhere

41:37.000 --> 41:39.000
Along with that I'll say that

41:39.000 --> 41:43.000
I fully intend to talk to a
couple of the engineers and

41:43.000 --> 41:45.000
And ops folks about how things
are going

41:45.000 --> 41:48.000
And we'll put it on

41:48.000 --> 41:50.000
Slip off my chair, I'm sorry

41:50.000 --> 41:53.000
And we'll put it on the source
code

41:53.000 --> 41:55.000
And we'll kind of enjoy this
journey together

41:55.000 --> 41:57.000
And we'll try to make it not too
thin foil hat-tick

41:57.000 --> 41:59.000
If you know what I'm saying

41:59.000 --> 42:01.000
So to those men and women, I
salute you

42:01.000 --> 42:04.000
And really, to all the doers of
the world

42:04.000 --> 42:05.000
I love it when you get off your
ass

42:05.000 --> 42:06.000
And you do something

42:06.000 --> 42:08.000
Even if you just move in your
mouth

42:08.000 --> 42:10.000
I'm really going to buy a link
for an iTunes song

42:10.000 --> 42:12.000
Have yourselves a great weekend
everybody

42:12.000 --> 42:13.000
Bye-bye

42:19.000 --> 42:22.000
Oh yeah, I'll be smoking one for
you too

42:22.000 --> 42:24.000
Another Podgeo Podgeos

42:24.000 --> 42:26.000
Stick it in your ear

42:32.000 --> 42:34.000
The best in the brightest

42:34.000 --> 42:37.000
Served up daily by the sharpest
minds in content

42:37.000 --> 42:39.000
Delivering Podgeo and limelight