WEBVTT

00:00.000 --> 00:07.000
You were listening to the last
DSC, you heard Adam talk about
the iPhone SDK.

00:07.000 --> 00:11.000
And I got to tell you, it almost
makes you want to quit your job
and just develop apps for the
iPhone.

00:11.000 --> 00:13.000
It's like, I know I could do it.

00:13.000 --> 00:16.000
I know I could be really good at
programming this stuff.

00:16.000 --> 00:18.000
I know all kinds of cool widgets
I'd want to make.

00:18.000 --> 00:21.000
It'll be interesting to see how
that plays out.

00:21.000 --> 00:24.000
We'll have no fear because if
you're hearing this, then Adam
is back.

00:24.000 --> 00:29.000
He's not abandon us and he's
bringing us the DSC 733.

00:29.000 --> 00:34.000
Perhaps one of his widget he
builds will be making his iPhone
a submarine when

00:34.000 --> 00:35.000
he drops it in the floor.

00:35.000 --> 00:42.000
The 60 million dollars worth of
airplane straps by us.

00:42.000 --> 00:50.000
To the next generation radio
content in my ears.

00:50.000 --> 00:55.000
I like to think I'm flying into
this journey.

00:56.000 --> 00:59.000
The next generation radio
content in my ears.

01:02.000 --> 01:05.000
I like to think I'm flying into
this journey.

01:05.000 --> 01:08.000
I've guessed it, it's Adam
Curry.

01:08.000 --> 01:11.000
God, I believe it's above and
more dead.

01:11.000 --> 01:16.000
I went out for a ride and I
never went back.

01:16.000 --> 03:16.800
[ Music ]

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Everybody's got a free time

03:22.800 --> 03:25.800
Oh man, I got to tell you

03:25.800 --> 03:27.800
Nothing like a bit of the boss
to kick off a footballer Friday

03:27.800 --> 03:28.800
How you doing everybody?

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It is episode number 733 of the
Daily Stores Code

03:32.800 --> 03:36.800
Thank you to the organization,
the preservation of the
soundtrack of our lives

03:36.800 --> 03:41.800
We're a bit of a spring-steen
there under educational auspices
of course

03:41.800 --> 03:43.800
Hey, I'm back

03:43.800 --> 03:44.800
You know what?

03:44.800 --> 03:48.800
One episode this week, it might
as well be the football Friday
episode

03:48.800 --> 03:50.800
Correct man

03:50.800 --> 03:53.800
I got so much to tell you guys,
a lot has happened

03:53.800 --> 03:55.800
And why don't we do it while
chillin' out together

03:55.800 --> 03:58.800
I'm here, I've got the Al
Jazeera Bathrobe on

03:58.800 --> 04:02.800
It's Friday, just a bit past 12
in the afternoon

04:02.800 --> 04:04.800
I needed a bit of sleep, so I'm
rested

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I'm really bringing you your
football Friday

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Only two big topics today, so
make sure you stay tuned to it

04:10.800 --> 04:12.800
Without the entire episode

04:12.800 --> 04:15.800
And of course, kick ass tunes

04:15.800 --> 04:17.800
To wrap up your week and get you
ready for the weekend

04:17.800 --> 04:20.800
From the affluent suburb of
Surrey

04:20.800 --> 04:24.800
It's the west side of Gitan and
Gild for upstairs in the attic

04:24.800 --> 04:27.800
It is the Daily Source Code, the
football Friday edition of 733

04:27.800 --> 04:29.800
Let's bring it on y'all

04:29.800 --> 04:32.800
We're gonna go, cause I have a
way

04:32.800 --> 04:36.800
Come with tonight

04:36.800 --> 05:06.800
[ Music ]

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I was talking too much

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I was just gonna be having all
this good evening

05:13.800 --> 05:16.800
And chillin' out together

05:16.800 --> 05:20.800
And show me the way

05:20.800 --> 05:23.800
We're gonna go, cause I have a
way

05:23.800 --> 05:26.800
We're gonna go, cause I have a
way

05:26.800 --> 08:38.800
[ Music ]

08:38.800 --> 09:08.800
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let's go, let's go,
let's go, let

08:56.250 --> 09:08.800
[ Music ]

09:08.800 --> 09:17.040
go, let's go, let's go, from
here, let's go, let's go, let's
go, let's go, let's go, let's
go, let's go, let's go, let's
go, they're literally

09:17.040 --> 09:26.000
It's a bit intense, kind of
takes away the original vibe of
the song, and grow one, the
Eagles

09:26.000 --> 09:33.120
Hotel California versus Hustle
Athletics San Francisco. Just to
keep the football

09:33.120 --> 09:39.680
train running, you can't check
in any time you want. You can
never leave.

09:39.680 --> 09:50.640
Holy moly. All right, everybody.
How you doing? Oh, man. It's
good to be back home,

09:50.640 --> 09:55.520
been on the road for, for most
of the week was home yesterday,
but, um, oh, man, it's been so

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incredibly busy. Yeah, I got
another high frequency pitch
tone coming from somewhere.
We'll

09:59.600 --> 10:04.880
just leave that for what it is
for today. All right, everybody.
Well, um, gee, I almost don't
know where to

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start. Um, I was on the road
part of it in support of my, uh,
my lovely wife, the lady
Patricia,

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who, um, has been selected.
Actually she's been asked to
make selections. Uh, I don't
know. I'm sure

10:18.640 --> 10:24.880
if you live, well, probably it's
probably in about 60 countries
now. So if you live, um, almost
any

10:24.880 --> 10:30.640
way you've probably seen a
version of America's Got Talent,
or perhaps Britain's Got Talent,

10:30.720 --> 10:37.680
which actually, um, produced an
amazing opera singer in the UK.
So now there's the Holland's Got
Talent

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version of the show. And now you
know, the, of course, the lady
Patricia after, uh, walking
around

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with, uh, an effective effect
that appendix for over a year.
She's back. She's back on the
sheen,

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she's ready to rock and roll.
And, uh, this offer came along.
She's like, oh, wow, I can be a
judge on

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Holland's Got Talent. She said,
I don't think they got any
talents. So that, that should be
a pretty

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fun show. And of course it turns
out that, uh, there is some
talent hidden in those lowlands.

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So anyway, um, that was a, I
think a three day, uh, three day
project for her and she's going
back

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at the end of the month. I won't
be able to join her for that. I
was able to take care of a
couple

11:12.240 --> 11:16.080
other things that I want to talk
about. And of course, while on
the road, a lot of things were

11:16.080 --> 11:22.080
happening, uh, uh, back at HQ
and San Francisco as well as in
London, uh, you probably noticed
podshow.com

11:22.160 --> 11:28.400
and BT podshow. Our com have
changed brand new, uh, looking
field. This is not the coveted
version

11:28.400 --> 11:35.440
three V3s we call it. This is
more like, uh, V2.5. And, uh,
the reasons behind it, I will
talk

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about later on today because I
think it's pretty exciting
what's going on. Uh, yes, they,
uh, spent a

11:40.240 --> 11:46.240
lot of time on the phone,
talking to a lot of people who
work with us, um, talking about
the transition

11:46.240 --> 11:51.520
that we're making, uh, some of
the changes, uh, it affects
everybody across the board. But
we're really

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focused and I'm, I'm extremely
happy, uh, at the place that
we're in right now because, uh,

11:56.800 --> 12:02.240
man, I think we're, uh, I think
the rocket ship is, uh, is lit
and we have some lift off.

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But boy, interesting working out
the payload. Okay, let's see. I
got some songs lined up. I

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do want to talk about, uh, that
ends, and in something else,
I've been getting some amazing
offers

12:12.960 --> 12:17.120
myself that I just want to share
with you because they're so
funny. And, uh, one or two, I
might

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actually, uh, I might actually
consider. So I'd love to hear
some feedback from you guys.

12:20.960 --> 12:24.880
One of the thing before I
forget, of course, that was an
agro one mashup that I played
for you.

12:24.880 --> 12:28.320
Uh, you know, I spent some time
yesterday, Patricia's working on
another project.

12:28.320 --> 12:33.360
And, um, she wants to do a
version of Martha Reeves and the
Van Delas doing heat wave.

12:33.920 --> 12:38.160
And she was playing this, um,
you know, the original track for
me and she was, uh, saying,
okay,

12:38.160 --> 12:41.120
no, I want to do it differently.
I want to, uh, I want to, uh, I
want to basically shorten this

12:41.120 --> 12:46.560
bit here, uh, move this right
after the, uh, to right after
the intro. And as she's playing
it,

12:46.640 --> 12:53.360
I'm listening to the song and
I'm going to jade a bug, uh,
jade a bug. And she's like,

12:53.360 --> 12:58.400
wow, you're right. You could do
a perfect mashup of Martha
Reeves and the Van Delas,

12:58.400 --> 13:03.760
and uh, wham's waking me up
before you go go. And like, you
know, I'm sure someone has done

13:03.760 --> 13:08.000
that one already. It makes so
much sense. I mean, everything
about that song is just like

13:08.000 --> 13:13.440
wake me up before you go go. And
I did some Google searches. I
went to mashuptown.com,

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which, of course, is the
official supplier of mashups.
Um, I did some searches on
SeekPod,

13:19.040 --> 13:25.600
absolutely no luck, no joy
whatsoever. And I'm amazed. So
this weekend, actually, um, my
plan is

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on Sunday. I'm going to see if I
can do my own mashup because I
think it'll be a perfect
combination.

13:30.400 --> 13:34.800
Of course, if anyone has a
mashup, please let me know
before Sunday, fire me off an
email or

13:34.800 --> 13:39.360
something like that. Let me know
because, uh, I'm sure that
whoever has done something,

13:39.360 --> 13:43.200
it's going to be better than
what I come up with on one of my
first mashup tries. So please

13:43.200 --> 13:46.480
do let me know if you have
something out there. Or if you
think you can do it because I'd
love

13:46.480 --> 13:56.480
to have a version. I'm Sean. I'm
Joseph. And we're the ad
bastards. The movies convince
you

13:56.480 --> 14:01.760
that advertising was the
greatest job owner. Well,
welcome to your wakeup call
podcasting for

14:01.760 --> 14:07.600
the studio and DFW. We've got
insights into what's really
going on in advertising. So
check us out

14:07.600 --> 14:12.080
on iTunes or adbusters.com
because, you know, the movies
were just a lie.

14:15.360 --> 14:23.120
All right. Yes, I'm sure they
are. Adbusters. Uh, ad bastards.
You got to listen to that show.

14:23.120 --> 14:27.520
Yeah, I'm a big fan of marketing
shows. CC Chapman does one. Uh,
Joseph Jaffee, of course,

14:27.520 --> 14:31.440
has across the sound. He
celebrated over 100 episodes
recently. I believe in these
guys

14:31.440 --> 14:34.160
when I want this scene. That's
good stuff, man. If you really
want to know what's going on
with

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mainstream and what's happening
with advertising, that's the
place to listen to them. Okay.
So

14:39.120 --> 14:42.640
I'll be talking about some of
that myself later on, at least
the mainstream portion of it,
uh, and

14:42.640 --> 14:47.200
how it's, uh, how it's been, uh,
touching my life. So we'll get
into that a bit of, of course,
it's a

14:47.200 --> 14:51.760
food bar Friday. That means we
have to have some surges. He
thought he'll be coming up just
a little bit.

14:51.760 --> 14:58.160
And we're already up to episode
number 113 of Yon Paul. Let's
hit test. Yon, bring it in.

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Good to use the test with Yon
Paul.

15:08.160 --> 15:14.800
Hi, Yon. Hey, Adam. Hi, doing.
Um, I'm doing is hit this number
113. And we're going to start

15:14.800 --> 15:23.440
right away with intro number
one. Okay. Oh, dude. Come on,
man. I'm a child of the 80s and
90s.

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I would recognize Angel of
Harlem by you two in the middle
of the night. Number two.

15:31.040 --> 15:33.040
Whoa.

15:34.800 --> 15:40.400
Uh, uh, uh, uh, uh, uh, uh, uh,
uh, uh, uh, uh, uh, uh, uh, uh,
uh, uh, uh. Okay, that I would
not recognize the middle of the
night.

15:40.400 --> 15:51.600
And this is intro number three.
Oh, Joseph is on a vacation for,
um, um, um, um, uh, uh, uh, uh,
uh, uh, uh, uh, uh, uh, uh.

15:51.600 --> 15:57.200
I think the titles, Josie, uh, I
don't know. And these are the
answers. Okay, bring it on.
There you go.

15:57.200 --> 16:00.480
This is from 1980, it's an
answer number one. Hell yeah.

16:01.480 --> 16:02.480
Thank you, YouTube.

16:03.750 --> 16:22.480
[ Music ]

16:22.480 --> 16:24.480
Excellent day.

16:31.480 --> 16:33.480
YouTube Angel of Harlem is
answer number one.

16:34.480 --> 16:35.480
What was that?

16:35.480 --> 16:36.480
This is answer number two.

16:37.480 --> 16:39.480
From 87 to Gino Vanelli.

16:39.480 --> 16:40.480
Oh man.

16:51.480 --> 16:54.480
What a choice young wildborses
man.

16:54.480 --> 16:56.480
I would never have gotten out.

17:01.480 --> 17:04.480
Gino Vanelli and wildborses is
answer number two.

17:04.480 --> 17:06.480
And this is answer number three.

17:06.480 --> 17:07.480
This one I know for sure.

17:09.480 --> 17:10.480
Congratulations.

17:10.480 --> 17:11.480
Congratulations.

17:11.480 --> 17:13.480
Congratulations.

17:13.480 --> 17:14.480
Congratulations.

17:14.480 --> 17:26.480
[ Music ]

17:26.480 --> 17:28.480
It's the outfield for sure.

17:30.480 --> 17:36.480
From 1986 outfield for your
love.

17:36.480 --> 17:37.480
All right.

17:37.480 --> 17:38.480
Again give me that.

17:38.480 --> 17:40.480
It's number 113.

17:40.480 --> 17:41.480
Yeah.

17:42.480 --> 17:44.480
So Adam, how did you do?

17:44.480 --> 17:47.480
I think I got like one and a
half or close to two right.

17:47.480 --> 17:48.480
And not bad.

17:48.480 --> 17:49.480
You're not bad.

17:49.480 --> 17:50.480
All right.

17:50.480 --> 17:51.480
The answers to this hit test.

17:51.480 --> 17:53.480
And also the links to iTunes so
that you can buy these tricks
online.

17:53.480 --> 17:56.480
And to be found at
hittest.potshow.com.

17:56.480 --> 17:58.480
Again, thank you for playing
Adam.

17:58.480 --> 17:59.480
Thank you.

17:59.480 --> 18:00.480
Everyone else.

18:00.480 --> 18:01.480
Thank you for listening.

18:01.480 --> 18:05.480
Next week I'll be back for
number 114 to until then.

18:05.480 --> 18:08.480
Have a very nice week and take
care.

18:08.480 --> 18:09.480
Bye bye.

18:09.480 --> 18:12.480
Be back to test at gmail.com.

18:12.480 --> 18:13.480
info.

18:13.480 --> 18:14.480
Young bullet.com.

18:14.480 --> 18:17.480
JNPOLVT.com.

18:17.480 --> 18:18.480
Oh man.

18:18.480 --> 18:20.480
If you thought my singing on the
hit test was bad.

18:20.480 --> 18:22.480
Please look at the American out.

18:22.480 --> 18:24.480
Can I say the obvious before we
start,

18:24.480 --> 18:27.480
which is I think you're over 20
years.

18:27.480 --> 18:28.480
All right.

18:29.480 --> 18:31.480
Tell me why you hit that.

18:31.480 --> 18:33.480
If you've ever seen a film for
the Wedding singer,

18:33.480 --> 18:35.480
it was a guy who performs a
wedding.

18:35.480 --> 18:36.480
That's what he looked like.

18:36.480 --> 18:41.480
What are you going to sing today
to prove that you are the next
American artist?

18:41.480 --> 18:43.480
Snatch from pushing the musical.

18:43.480 --> 18:48.480
There's a part of me that's been
killed.

18:48.480 --> 18:51.480
When I'm weird, I'm always out
drinking.

18:51.480 --> 18:56.480
There's something special about
you, girl.

18:57.480 --> 19:00.480
If I'm not thinking, I'm all
out.

19:02.480 --> 19:04.480
I'm sure you think of it.

19:04.480 --> 19:07.480
I've heard some weird auditions
in my life,

19:07.480 --> 19:11.480
but I've got to tell you that
it's possibly the weirdest I've
ever heard in my life.

19:11.480 --> 19:16.480
I mean, it was like a one year
old singing song.

19:16.480 --> 19:18.480
You don't really cut out to be a
singer.

19:18.480 --> 19:19.480
I don't think.

19:19.480 --> 19:20.480
I'm a singer of K.

19:20.480 --> 19:21.480
I'm a singer.

19:21.480 --> 19:22.480
You don't.

19:22.480 --> 19:23.480
You don't.

19:23.480 --> 19:24.480
You don't.

19:24.480 --> 19:25.480
Okay.

19:25.480 --> 19:26.480
Zero for effort.

19:26.480 --> 19:27.480
Zero for style.

19:27.480 --> 19:29.480
Zero for stock quality.

19:29.480 --> 19:30.480
And you know what?

19:30.480 --> 19:33.480
I think you just killed my
favorite song a little time.

19:33.480 --> 19:35.480
So you think you can sing any
better?

19:35.480 --> 19:36.480
Prove it.

19:36.480 --> 19:38.480
Head over the music.potsho.com

19:38.480 --> 19:40.480
and pick out your favorite
pot-sake track.

19:40.480 --> 19:44.480
Then go over to thepot5.com for
all the details.

19:44.480 --> 19:46.480
We'll be competing against some
of the best

19:46.480 --> 19:48.480
and some of the worst singers on
the internet.

19:48.480 --> 19:49.480
And who knows?

19:49.480 --> 19:52.480
You may become the next pot-five
aisle.

19:53.480 --> 19:57.480
Okay.

19:57.480 --> 19:58.480
There you go.

19:58.480 --> 19:59.480
It could happen.

19:59.480 --> 20:00.480
All right.

20:00.480 --> 20:03.480
The first stop on the football
trains coming up after a song

20:03.480 --> 20:05.480
from the pot-sake music network.

20:05.480 --> 20:07.480
Got a couple of those lined up
for it.

20:07.480 --> 20:09.480
Because, man, there's some good
stuff coming up.

20:09.480 --> 20:12.480
I'll talk to you on the side of
a Sarah Vaughan

20:12.480 --> 20:14.480
to hard as I got sunshine.

20:14.480 --> 20:16.480
Living in a dangerous court.

20:16.480 --> 20:18.480
And it's so hard to find a time

20:18.480 --> 20:21.480
to really open and need my plea.

20:21.480 --> 22:25.480
[ Music ]

22:25.480 --> 22:26.480
Don't lie to me.

22:26.480 --> 22:27.480
Don't lie to me.

22:27.480 --> 22:28.480
Don't lie to me.

22:28.480 --> 22:29.480
Don't lie to me.

22:29.480 --> 22:30.480
Don't lie to me.

22:30.480 --> 22:31.480
Don't lie to me.

22:31.480 --> 22:32.480
Don't lie to me.

22:32.480 --> 22:33.480
Don't lie to me.

22:33.480 --> 22:34.480
Don't lie to me.

22:34.480 --> 22:35.480
Don't lie to me.

22:35.480 --> 22:36.480
Don't lie to me.

22:36.480 --> 22:37.480
Don't lie to me.

22:37.480 --> 22:38.480
Don't lie to me.

22:38.480 --> 22:39.480
Don't lie to me.

22:39.480 --> 22:40.480
Don't lie to me.

22:40.480 --> 22:41.480
Don't lie to me.

22:41.480 --> 22:42.480
Don't lie to me.

22:42.480 --> 22:43.480
Don't lie to me.

22:43.480 --> 22:44.480
Don't lie to me.

22:44.480 --> 22:45.480
Don't lie to me.

22:45.480 --> 22:46.480
Don't lie to me.

22:46.480 --> 22:47.480
Don't lie to me.

22:47.480 --> 22:48.480
Don't lie to me.

22:48.480 --> 22:49.480
Don't lie to me.

22:49.480 --> 22:50.480
Don't lie to me.

22:50.480 --> 22:51.480
Don't lie to me.

22:51.480 --> 22:52.480
Don't lie to me.

22:52.480 --> 22:53.480
Don't lie to me.

22:53.480 --> 22:54.480
Don't lie to me.

22:54.480 --> 22:55.480
Don't lie to me.

22:55.480 --> 22:56.480
Don't lie to me.

22:56.480 --> 22:57.480
Don't lie to me.

22:57.480 --> 22:58.480
Don't lie to me.

22:58.480 --> 22:59.480
Don't lie to me.

22:59.480 --> 23:00.480
Don't lie to me.

23:00.480 --> 23:01.480
Don't lie to me.

23:01.480 --> 23:02.480
Don't lie to me.

23:02.480 --> 23:03.480
Don't lie to me.

23:03.480 --> 23:04.480
Don't lie to me.

23:04.480 --> 23:05.480
Don't lie to me.

23:05.480 --> 23:06.480
Don't lie to me.

23:06.480 --> 23:07.480
Don't lie to me.

23:07.480 --> 23:08.480
Don't lie to me.

23:08.480 --> 23:09.480
Don't lie to me.

23:09.480 --> 23:10.480
Don't lie to me.

23:10.480 --> 23:11.480
Don't lie to me.

23:11.480 --> 23:12.480
Don't lie to me.

23:12.480 --> 23:13.480
Don't lie to me.

23:13.480 --> 23:14.480
Don't lie to me.

23:14.480 --> 23:15.480
Don't lie to me.

23:15.480 --> 23:16.480
Don't lie to me.

23:16.480 --> 23:17.480
Don't lie to me.

23:17.480 --> 23:18.480
Don't lie to me.

23:18.480 --> 23:19.480
Don't lie to me.

23:19.480 --> 23:20.480
Don't lie to me.

23:20.480 --> 23:21.480
Don't lie to me.

23:21.480 --> 23:22.480
Don't lie to me.

23:22.480 --> 23:23.480
Don't lie to me.

23:23.480 --> 23:24.480
Don't lie to me.

23:24.480 --> 23:25.480
Don't lie to me.

23:25.480 --> 23:26.480
Don't lie to me.

23:26.480 --> 23:27.480
Don't lie to me.

23:27.480 --> 23:28.480
Don't lie to me.

23:28.480 --> 23:29.480
Don't lie to me.

23:29.480 --> 23:30.480
Don't lie to me.

23:30.480 --> 23:31.480
Don't lie to me.

23:31.480 --> 23:32.480
Don't lie to me.

23:32.480 --> 23:33.480
Don't lie to me.

23:33.480 --> 23:34.480
Don't lie to me.

23:34.480 --> 23:35.480
Don't lie to me.

23:35.480 --> 23:36.480
Don't lie to me.

23:36.480 --> 23:37.480
Don't lie to me.

23:37.480 --> 23:38.480
Don't lie to me.

23:38.480 --> 23:39.480
Don't lie to me.

23:39.480 --> 23:40.480
Don't lie to me.

23:40.480 --> 23:41.480
Don't lie to me.

23:41.480 --> 23:42.480
Don't lie to me.

23:42.480 --> 23:43.480
Don't lie to me.

23:43.480 --> 23:44.480
Don't lie to me.

23:44.480 --> 23:45.480
Don't lie to me.

23:45.480 --> 23:46.480
Don't lie to me.

23:46.480 --> 23:47.480
Don't lie to me.

23:47.480 --> 23:48.480
Don't lie to me.

23:48.480 --> 23:49.480
Don't lie to me.

23:49.480 --> 23:50.480
Don't lie to me.

23:50.480 --> 23:51.480
Don't lie to me.

23:51.480 --> 23:52.480
Don't lie to me.

23:52.480 --> 23:53.480
Don't lie to me.

23:53.480 --> 23:54.480
Don't lie to me.

23:54.480 --> 23:55.480
Don't lie to me.

23:55.480 --> 23:56.480
Don't lie to me.

23:56.480 --> 23:57.480
Don't lie to me.

23:57.480 --> 23:58.480
Don't lie to me.

23:58.480 --> 23:59.480
Don't lie to me.

23:59.480 --> 24:00.480
Don't lie to me.

24:00.480 --> 24:01.480
Don't lie to me.

24:01.480 --> 24:02.480
Don't lie to me.

24:02.480 --> 24:03.480
Don't lie to me.

24:03.480 --> 24:04.480
Don't lie to me.

24:04.480 --> 24:05.480
Don't lie to me.

24:05.480 --> 24:06.480
Don't lie to me.

24:06.480 --> 24:07.480
Don't lie to me.

24:07.480 --> 24:08.480
Don't lie to me.

24:08.480 --> 24:09.480
Don't lie to me.

24:09.480 --> 24:10.480
Don't lie to me.

24:10.480 --> 24:11.480
Don't lie to me.

24:11.480 --> 24:12.480
Don't lie to me.

24:12.480 --> 24:13.480
Don't lie to me.

24:13.480 --> 24:14.480
Don't lie to me.

24:14.480 --> 24:15.480
Don't lie to me.

24:15.480 --> 24:16.480
Don't lie to me.

24:16.480 --> 24:17.480
Don't lie to me.

24:17.480 --> 24:18.480
Don't lie to me.

24:18.480 --> 24:19.480
Don't lie to me.

24:19.480 --> 24:20.480
Don't lie to me.

24:20.480 --> 24:21.480
Don't lie to me.

24:21.480 --> 24:22.480
Don't lie to me.

24:22.480 --> 24:23.480
Don't lie to me.

24:23.480 --> 24:24.480
Don't lie to me.

24:24.480 --> 24:25.480
Don't lie to me.

24:25.480 --> 24:26.480
Don't lie to me.

24:26.480 --> 24:27.480
Don't lie to me.

24:27.480 --> 24:28.480
Don't lie to me.

24:28.480 --> 24:29.480
Don't lie to me.

24:29.480 --> 24:30.480
Don't lie to me.

24:30.480 --> 24:31.480
Don't lie to me.

24:31.480 --> 24:32.480
Don't lie to me.

24:32.480 --> 24:33.480
Don't lie to me.

24:33.480 --> 24:34.480
Don't lie to me.

24:34.480 --> 24:35.480
Don't lie to me.

24:35.480 --> 24:36.480
Don't lie to me.

24:36.480 --> 24:37.480
Don't lie to me.

24:37.480 --> 24:38.480
Don't lie to me.

24:38.480 --> 24:39.480
Don't lie to me.

24:39.480 --> 24:40.480
Don't lie to me.

24:40.480 --> 24:41.480
Don't lie to me.

24:41.480 --> 24:42.480
Don't lie to me.

24:42.480 --> 24:43.480
Don't lie to me.

24:43.480 --> 24:44.480
Don't lie to me.

24:44.480 --> 24:45.480
Don't lie to me.

24:45.480 --> 24:46.480
Don't lie to me.

24:46.480 --> 24:47.480
Don't lie to me.

24:47.480 --> 24:48.480
Don't lie to me.

24:48.480 --> 24:49.480
Don't lie to me.

24:49.480 --> 24:50.480
Don't lie to me.

24:50.480 --> 24:51.480
Don't lie to me.

24:51.480 --> 24:52.480
Don't lie to me.

24:52.480 --> 24:53.480
Don't lie to me.

24:53.480 --> 24:54.480
Don't lie to me.

24:54.480 --> 24:55.480
Don't lie to me.

24:55.480 --> 24:56.480
Don't lie to me.

24:56.480 --> 24:57.480
Don't lie to me.

24:57.480 --> 24:58.480
Don't lie to me.

24:58.480 --> 24:59.480
Don't lie to me.

24:59.480 --> 25:00.480
Don't lie to me.

25:00.480 --> 25:01.480
Don't lie to me.

25:01.480 --> 25:02.480
Don't lie to me.

25:02.480 --> 25:03.480
Don't lie to me.

25:03.480 --> 25:04.480
Don't lie to me.

25:04.480 --> 25:05.480
Don't lie to me.

25:05.480 --> 25:06.480
Don't lie to me.

25:06.480 --> 25:07.480
Don't lie to me.

25:07.480 --> 25:08.480
Don't lie to me.

25:08.480 --> 25:09.480
Don't lie to me.

25:09.480 --> 25:10.480
Don't lie to me.

25:10.480 --> 25:11.480
Don't lie to me.

25:11.480 --> 25:12.480
Don't lie to me.

25:12.480 --> 25:13.480
Don't lie to me.

25:13.480 --> 25:14.480
Don't lie to me.

25:14.480 --> 25:15.480
Don't lie to me.

25:15.480 --> 25:16.480
Don't lie to me.

25:16.480 --> 25:17.480
Don't lie to me.

25:17.480 --> 25:18.480
Don't lie to me.

25:18.480 --> 25:19.480
Don't lie to me.

25:19.480 --> 25:20.480
Don't lie to me.

25:20.480 --> 25:21.480
Don't lie to me.

25:21.480 --> 25:22.480
Don't lie to me.

25:22.480 --> 25:23.480
Don't lie to me.

25:23.480 --> 25:24.480
Don't lie to me.

25:24.480 --> 25:25.480
Don't lie to me.

25:25.480 --> 25:26.480
Don't lie to me.

25:26.480 --> 25:27.480
Don't lie to me.

25:27.480 --> 25:28.480
Don't lie to me.

25:28.480 --> 25:29.480
Don't lie to me.

25:29.480 --> 25:30.480
Don't lie to me.

25:30.480 --> 25:31.480
Don't lie to me.

25:31.480 --> 25:32.480
Don't lie to me.

25:32.480 --> 25:33.480
Don't lie to me.

25:33.480 --> 25:34.480
Don't lie to me.

25:34.480 --> 25:35.480
Don't lie to me.

25:35.480 --> 25:36.480
Don't lie to me.

25:36.480 --> 25:37.480
Don't lie to me.

25:37.480 --> 25:38.480
Don't lie to me.

25:38.480 --> 25:39.480
Don't lie to me.

25:39.480 --> 25:40.480
Don't lie to me.

25:40.480 --> 25:41.480
Don't lie to me.

25:41.480 --> 25:42.480
Don't lie to me.

25:42.480 --> 25:43.480
Don't lie to me.

25:43.480 --> 25:44.480
Don't lie to me.

25:44.480 --> 25:46.480
Don't lie to me.

25:46.480 --> 25:48.480
Don't lie to me.

25:48.480 --> 25:49.480
Don't lie to me.

25:49.480 --> 25:50.480
Don't lie to me.

25:50.480 --> 25:51.480
Don't lie to me.

25:51.480 --> 25:52.480
Don't lie to me.

25:52.480 --> 25:53.480
Don't lie to me.

25:53.480 --> 25:54.480
Don't lie to me.

25:54.480 --> 25:55.480
Don't lie to me.

25:55.480 --> 25:56.480
Don't lie to me.

25:56.480 --> 25:57.480
Don't lie to me.

25:57.480 --> 25:58.480
Don't lie to me.

25:58.480 --> 25:59.480
Don't lie to me.

25:59.480 --> 26:00.480
Don't lie to me.

26:00.480 --> 26:01.480
Don't lie to me.

26:01.480 --> 26:02.480
Don't lie to me.

26:02.480 --> 26:03.480
Don't lie to me.

26:03.480 --> 26:04.480
Don't lie to me.

26:04.480 --> 26:05.480
Don't lie to me.

26:05.480 --> 26:06.480
Don't lie to me.

26:06.480 --> 26:07.480
Don't lie to me.

26:07.480 --> 26:08.480
Don't lie to me.

26:08.480 --> 26:09.480
Don't lie to me.

26:10.480 --> 26:13.480
Don't lie to me.

26:13.480 --> 26:14.480
Don't lie to me.

26:14.480 --> 26:15.480
Don't lie to me.

26:15.480 --> 26:17.480
Don't lie to me.

26:17.480 --> 26:18.480
Don't lie to me.

26:18.480 --> 26:21.480
Don't lie to me.

26:21.480 --> 26:22.480
Don't lie to me.

26:22.480 --> 26:24.480
Don't lie to me.

26:24.480 --> 26:25.480
Don't lie to me.

26:25.480 --> 26:26.480
Don't lie to me.

26:26.480 --> 26:30.480
Don't lie to me.

26:30.480 --> 26:32.480
Don't lie to me.

26:32.480 --> 26:35.480
Don't lie to me.

26:35.480 --> 26:36.480
Don't lie to me.

26:36.480 --> 26:42.680
He said, I mean, email a while
ago, he says, you know, we've
got this show and I think

26:42.680 --> 26:43.680
it's perfect for you.

26:43.680 --> 26:46.840
I'd really like you to take a
look at the treatment and see if
you're interested in doing

26:46.840 --> 26:47.840
the pilot for us.

26:47.840 --> 26:51.240
The first thing I said, of
course, is dude, I'm not
interested in a mainstream
television

26:51.240 --> 26:52.240
career.

26:52.240 --> 26:59.600
I'm not interested in, you know,
I don't have no intention of a
career in making television

26:59.600 --> 27:03.440
pilots unless they're for pod
show and we're making them for
online.

27:03.440 --> 27:07.000
That I'm interested in what kind
of show is it?

27:07.000 --> 27:08.000
It's a game show.

27:08.000 --> 27:14.000
I'm like, wow, I've always
wondered what it would be like
to do a game show.

27:14.000 --> 27:18.600
And they've come up with a very
interesting, very simple
program.

27:18.600 --> 27:22.520
And so they sent me the
treatment, read through it, and
so I did hook up with them.

27:22.520 --> 27:26.160
And we went through kind of like
a version of the game and I got
to tell you, I had a lot

27:26.160 --> 27:27.160
of fun.

27:27.240 --> 27:36.040
Really enjoyed, you know,
basically being a game show
host, it was great because it
had

27:36.040 --> 27:41.520
nothing to do with me, nothing
to do with, well, actually, the
way this thing is set

27:41.520 --> 27:45.880
up, there's a lot of freedom for
the host or the presenter to
bring a lot of his own

27:45.880 --> 27:49.920
personality and really a lot of
freedom of movement, which to me
is quite the opposite

27:49.920 --> 27:52.160
of the restrictive environment
of television.

27:52.920 --> 27:57.480
You know, I'm a much more an
audio guy or a radio guy because
I basically control

27:57.480 --> 27:59.480
everything from beginning to
end.

27:59.480 --> 28:05.120
And I don't know, you know, if
we can strike the right deal, I
said, look, I'm not interested

28:05.120 --> 28:06.120
in making a pilot.

28:06.120 --> 28:10.280
If you'll give me a piece of the
action, well, yeah, then we can
talk.

28:10.280 --> 28:14.480
So I think, I think we got
something, we're pulling
something together there.

28:14.480 --> 28:18.920
And of course, this is the
perfect, you know, almost all
game shows you can make
derivatives

28:19.000 --> 28:24.320
of the work perfectly online,
you know, not a 22 minute or 30
minutes with commercial

28:24.320 --> 28:28.400
version, but I'm pretty sure
there's something we could do in
a, you know, one to three

28:28.400 --> 28:29.400
minute version.

28:29.400 --> 28:30.880
So I'll keep you up to speed on
that.

28:30.880 --> 28:35.760
It was just really interesting
to get in touch again with some
mainstream media folks

28:35.760 --> 28:38.400
and they're still to say nothing
has changed.

28:38.400 --> 28:41.320
And they're all in awe of what
we're doing, I might add.

28:41.320 --> 28:46.160
They're all extremely envious of
how quickly we can, you know, we
as independent producers

28:46.240 --> 28:50.640
can crank out new ideas, test
them out, you know, we don't
have a pilot season.

28:50.640 --> 28:58.360
We can, I look, as far as I'm
considered, or as far as the
show is considered, this

28:58.360 --> 29:02.960
is still in pilot phase episode
733 of the pilot.

29:02.960 --> 29:09.160
I am the pilot of the airwaves,
16 million dollars worth of
airplane strap to my ass.

29:09.160 --> 29:10.160
What can I say?

29:10.360 --> 29:15.560
I'd like to make a motion to
rock this mother out.

29:15.560 --> 29:37.560
[ Music ]

29:37.560 --> 29:40.560
You're out there, what do you
say?

29:41.560 --> 29:43.560
You might even come to the end.

29:43.560 --> 29:45.560
Yo, yo, yo.

29:45.560 --> 29:50.560
Yo, how's it going Adam, it's
Jersey time, the official
musicologist of the Cha Cha.

29:50.560 --> 29:52.560
Dude, I'm a little sad, don't
know.

29:52.560 --> 29:55.560
I've got to tell you it's been a
rough week with no DSCs.

29:55.560 --> 29:59.560
I don't know how people are
getting through, I mean, the
economy's going to shit.

29:59.560 --> 30:01.560
The world's just changing.

30:01.560 --> 30:04.560
It's just sad, man.

30:04.560 --> 30:05.560
I need something to cheer me up.

30:05.560 --> 30:06.560
I don't know what I need.

30:06.560 --> 30:08.560
I need the temple of soul.

30:08.560 --> 30:09.560
Check these guys out.

30:09.560 --> 30:10.560
They're out of flooring and man.

30:10.560 --> 30:12.560
If they don't make it happy,
nothing will.

30:12.560 --> 30:15.560
Cause they got sunshine in your
smile.

30:15.560 --> 30:16.560
They're just...

30:16.560 --> 30:23.560
You know, in this life, there
are circumstances that happen
beyond our control.

30:23.560 --> 30:26.560
And you can say it.

30:26.560 --> 30:29.560
But no, I love you.

30:29.560 --> 30:32.560
Do you know how it's touching?

30:32.560 --> 30:35.560
We have it.

30:35.560 --> 34:08.560
[ Music ]

34:08.560 --> 34:09.560
You know how it's touching?

34:09.560 --> 34:10.560
You know how it's touching?

34:10.560 --> 34:11.560
You know how it's touching?

34:11.560 --> 34:13.560
You know how it's touching?

34:13.560 --> 34:14.560
You know how it's touching?

34:14.560 --> 34:15.560
You know how it's touching?

34:15.560 --> 34:16.560
You know how it's touching?

34:16.560 --> 34:18.560
You know how it's touching?

34:18.560 --> 34:19.560
You know how it's touching?

34:19.560 --> 34:25.960
It was so good that I actually
noticed that I had it scheduled
I put this song in again for
this daily source

34:25.960 --> 34:31.240
Got to find another song in the
show with fantastic temple of
soul sunshine in your smile

34:31.560 --> 34:38.680
Selected by the official
musicologist of the cha cha sir
jersey Todd links to the songs
of course in the show notes a
daily source code

34:38.680 --> 34:44.120
Doctor metal has this is then in
order in the shadow side. Bye.
This is just a different way to
listen

34:44.120 --> 34:45.720
Hi, this is Tommy's dog

34:45.720 --> 34:53.120
Hey, this is Diana. Hey, this is
for a good eye. This is staff at
Davis from I O I his job for TV
team

34:53.120 --> 34:59.120
And you're listening to and
you're listening to

35:01.120 --> 35:03.120
That's in the radio chat a new
bed

35:03.120 --> 35:06.620
W w w w dot in the radio chat a
new good dot com

35:14.120 --> 35:18.320
Try to g coming up back to this
next track another one from the
pod save music network

35:18.320 --> 37:43.750
[ Music ]

37:44.120 --> 37:47.480
13, jungle juice.

37:47.480 --> 37:50.940
From the pod say music now, work
at music dot podshow dot com
andウ, of course you can find

37:50.940 --> 37:53.040
a player at Podshow dot com
slash music.

37:53.040 --> 37:54.280
Uh, look for crow.

37:54.280 --> 37:58.020
Crazy and uh, I'll put a link in
the show notes and you can find
it easily.

37:58.020 --> 38:02.860
alright, so uh, we released v2.5
yesterday.

38:02.860 --> 38:05.640
Um, pretty big deal for us.

38:05.640 --> 38:06.640
Um, kind of, yeah.

38:06.640 --> 38:10.720
I mean, uh, we're still a
relatively young company, even
though man, we've been doing

38:10.720 --> 38:13.860
this for three years now since
2005, we started the company,

38:13.860 --> 38:16.060
the company.

38:16.060 --> 38:20.340
But we're still agile enough to
make some fast moves when we
really need to make them.

38:20.340 --> 38:23.940
And let me tell you a little bit
about what's going on.

38:23.940 --> 38:28.540
If you look at the new site, so
this is really a, I even posted
it on curry.com.

38:28.540 --> 38:30.260
This is not a face lift, really.

38:30.260 --> 38:32.620
It's more like a Botox
injection, if you will.

38:32.620 --> 38:36.900
As we continue our way towards
V3, which you'll have more
technological improvements.

38:36.900 --> 38:42.700
This really changes the home
pages for Potcha.com and VT
Potcha.com shows a little bit of

38:42.700 --> 38:46.340
a direction where we want to go
with how we're displaying media.

38:46.340 --> 38:50.940
Most of the underlying things
are still the same, there's some
design changes.

38:50.940 --> 38:55.860
And of course, there's lots of
bugs and it should be worked out
as you can always expect.

38:55.860 --> 38:58.980
But it has sparked a very good
conversation because I believe
that people are seeing

38:58.980 --> 39:04.020
that we're now finalizing our
strategy and I want to drill
down on this today.

39:04.020 --> 39:05.820
So you can think about it over
the weekend.

39:05.820 --> 39:11.180
Obviously, I didn't have, I
really didn't have the energy,
honestly, to go through

39:11.180 --> 39:13.940
voicemail feedback for today's
show.

39:13.940 --> 39:16.940
So I'm sure we'll have plenty of
it to talk about next week.

39:16.940 --> 39:21.540
And darn, if I don't want to do
a five show week next week, man,
I really need it.

39:21.540 --> 39:23.700
This was no good.

39:23.700 --> 39:24.700
Again, apologies.

39:24.700 --> 39:26.700
It's just the way it worked out.

39:26.700 --> 39:28.700
Tough.

39:28.700 --> 39:29.700
That's it.

39:29.700 --> 39:30.700
What?

39:30.700 --> 39:31.700
Who needs sleep?

39:31.700 --> 39:36.700
Oh, by the way, I forgot to tell
you that I've also been asked to
participate in a morning

39:36.700 --> 39:39.500
radio program on a regular
basis.

39:39.500 --> 39:43.860
That's the thing I have to say
that interests me the most
because I've been experimenting

39:43.860 --> 39:44.860
a bit with live shows.

39:44.860 --> 39:46.940
Haven't done one on the Charlie
in a while.

39:46.940 --> 39:50.540
But I think I have an idea of
how we're going to do it next
week.

39:50.540 --> 39:53.060
Because that is another part of
what I love doing, man.

39:53.060 --> 39:57.260
I love talking to people live
and chatting around.

39:57.260 --> 40:01.660
Anyway, if you look at
Pachot.com, if you haven't,
maybe if you're not in the car
or

40:01.660 --> 40:05.180
if you're not on the road, you
could take a look at it now if
you haven't seen it.

40:05.180 --> 40:08.380
You'll see here that we're
really playing into our
strategy.

40:08.380 --> 40:10.780
Let me tell you what that is.

40:10.780 --> 40:15.940
So first of all, about two
months ago, maybe three months
ago, we really discovered

40:15.940 --> 40:21.900
that we have two lines of
business that are absolutely
kicking ass and really, really
working.

40:21.900 --> 40:24.380
One of them is already making
really decent money.

40:24.380 --> 40:25.780
The other one is just about to
hit.

40:25.780 --> 40:27.860
So I'll start with that one.

40:27.860 --> 40:30.980
That is online video.

40:30.980 --> 40:37.380
When I say online video, I'm not
talking about necessarily
YouTube, like user-generated

40:37.380 --> 40:45.060
clips because the real business
turns out is independently
produced, semi-professionally

40:45.060 --> 40:51.820
produced or even professionally
produced because it does work
for sites like Hulu.

40:51.820 --> 40:55.660
Short form, I must say, episodic
content.

40:55.660 --> 41:00.940
So of course, we have several
hundred video programs now on
our network that are short

41:00.980 --> 41:06.820
form, that are very targeted and
that are formats that are
absolutely created for the

41:06.820 --> 41:09.820
online audience and they're
working.

41:09.820 --> 41:15.060
What we figured out is how to
market those programs and I know
I've talked about this

41:15.060 --> 41:16.060
a lot.

41:16.060 --> 41:20.980
You know, it's, yes, there are
some advantages that mainstream
has because they have

41:20.980 --> 41:21.980
a channel.

41:21.980 --> 41:23.900
There's only so many channels on
your television.

41:23.900 --> 41:26.740
It is an ever-expanding
universe, I might point out.

41:26.740 --> 41:31.620
So that advantage is slipping
away quite rapidly.

41:31.620 --> 41:36.460
But essentially, in the
mainstream entertainment
business, whether it's music,
whether it's

41:36.460 --> 41:41.140
television, whether it's film,
it's all about marketing.

41:41.140 --> 41:47.060
If you make a $100 million film
and you have a $20 million star
in that, the first thing

41:47.060 --> 41:50.780
that's done is that $20 million
is considered a marketing cost.

41:50.780 --> 41:53.660
Tom Cruise is an OK actor, but
he's not all that great.

41:53.660 --> 41:54.980
Is he really worth $20 million?

41:54.980 --> 41:58.620
Yeah, well, at one point he was
because he was a big name draw.

41:58.620 --> 42:01.340
His name will put butts and
seats and theaters.

42:01.340 --> 42:02.900
We'll get people buying DVDs.

42:02.900 --> 42:06.140
So that's basically part of
marketing.

42:06.140 --> 42:07.980
You make a $100 million movie.

42:07.980 --> 42:15.180
You could easily spend $125
million on marketing the movie
all the way throughout its
lifespan

42:15.180 --> 42:17.740
from film onto DVD.

42:17.740 --> 42:18.740
Same goes for television.

42:18.740 --> 42:24.140
In fact, when you have a number
one hit show, dancing with the
stars, it's not like,

42:24.140 --> 42:27.380
oh, we're number one and we just
kick back and relax and the
audience just keeps coming

42:27.380 --> 42:28.380
back.

42:28.380 --> 42:29.380
Exactly the opposite.

42:29.380 --> 42:33.780
The marketing money is turned up
even further because you're
going to sell more advertising

42:33.780 --> 42:34.780
at higher prices.

42:34.780 --> 42:36.500
You need to keep those numbers
there.

42:36.500 --> 42:42.180
So you start marketing it and
there's, oh, man, they spent so
much money on it.

42:42.180 --> 42:44.180
Let's just take that show as an
example.

42:44.180 --> 42:50.260
Outside of advertisements,
promos, you run a promo in your
own television network.

42:50.260 --> 42:53.300
I think that's what is dancing
with the stars, Fox.

42:53.300 --> 42:54.300
That's not free.

42:54.300 --> 42:57.180
That's, you're using up that
airtime instead of a commercial.

42:57.180 --> 42:58.580
So that's a cost.

42:58.580 --> 42:59.580
There's billboards.

42:59.580 --> 43:02.500
There's advertisements and
magazines.

43:02.500 --> 43:08.300
There's PR firms that are taking
the stars all around to all the
different shows, talk

43:08.300 --> 43:10.620
shows, to be talking about their
experience.

43:10.620 --> 43:17.020
There's a huge PR machine that's
working for the program and it
costs a lot of money.

43:17.020 --> 43:21.660
The more successful it is, the
more marketing that has to be
done to maintain that.

43:21.660 --> 43:29.740
So what sites like YouTube and
AOL and now there's really the
user generated sites while

43:29.740 --> 43:35.060
extremely entertaining and while
there's tons of good stuff and
of course a lot of that

43:35.060 --> 43:36.900
good stuff is stolen content.

43:36.900 --> 43:41.300
That's not like you still can't
find the daily show on YouTube
or the documentary that

43:41.300 --> 43:43.460
aired yesterday that you missed
on television.

43:43.460 --> 43:46.500
You can still find that all over
YouTube.

43:46.500 --> 43:51.500
In general, brand advertisers,
the big boys, the Coca-Cola, the
Proctor and Gamble, the

43:51.500 --> 43:58.980
next 10 billion dollars of
advertising that's going to come
online, has not really come

43:58.980 --> 44:05.140
online yet because they are
afraid to advertise in a
non-brand safe environment.

44:05.140 --> 44:06.140
What do I mean?

44:06.140 --> 44:07.140
My non-brand safe?

44:07.140 --> 44:14.220
Well, to look at YouTube, they
don't want the risk of all of a
sudden having their advertising

44:14.220 --> 44:18.300
sitting next to on top of or
being pre-rolled in front of
someone shooting a firecracker

44:18.300 --> 44:19.300
out of his ass.

44:19.300 --> 44:22.900
It's just not what brands are
into.

44:22.900 --> 44:30.020
So of course YouTube did build
up a huge audience of eyeballs,
but it's unmonitizable.

44:30.020 --> 44:35.300
In fact, I know for a fact that
last year, Pod Show made more
money on advertising sales

44:35.300 --> 44:36.300
than YouTube.

44:36.300 --> 44:42.500
I think they just got it like an
$8 million Microsoft Xbox 360
campaign.

44:42.500 --> 44:43.900
That's obviously a really good
deal.

44:43.900 --> 44:49.260
Clearly, that's a brand
advertiser who does take the
risk and they'll live with it
because

44:49.260 --> 44:51.260
it's a gaming industry.

44:51.260 --> 44:56.460
There's a lot of risk already
involved in the content that are
contained in the games.

44:56.460 --> 44:57.460
And I think they're right.

44:57.460 --> 44:59.700
I think that is appropriate for
that type of advertiser.

44:59.740 --> 45:02.100
You're not going to see cover
girl.

45:02.100 --> 45:09.620
You're not going to see
Coca-Cola necessarily rolling
out brand advertising in a broad
way

45:09.620 --> 45:13.020
on user-generated video or on
social media sites.

45:13.020 --> 45:19.660
In fact, Google guaranteed a
rather large amount of
advertising for my space, they
can't

45:19.660 --> 45:20.660
fulfill the order.

45:20.660 --> 45:26.420
You know, the traffic is just
not valuable enough and it turns
out that on these social

45:26.420 --> 45:32.020
media, social sites, social
networking sites.

45:32.020 --> 45:33.660
People are getting pretty good
at avoiding the ads.

45:33.660 --> 45:34.660
Go figure.

45:34.660 --> 45:35.660
That's because they're ads.

45:35.660 --> 45:41.020
They're not integrated within
the content and they're just,
they'll still not relevant.

45:41.020 --> 45:42.020
Okay.

45:42.020 --> 45:46.580
So meanwhile, you've got brand
advertisers desperate to
advertise on video online.

45:46.580 --> 45:50.340
So they wind up eventually going
to people who have brand-save
video.

45:50.340 --> 45:52.540
So an example is Hulu.

45:52.540 --> 45:56.380
An example, I think juice dual
put them in that category even
though they don't see

45:56.380 --> 46:01.540
anything to be, you know, quite
as on fire as they were and I
believe that's because you

46:01.540 --> 46:03.980
have to download a separate
application, but that's just me.

46:03.980 --> 46:11.060
But also, I haven't really seen
great content from them yet, but
you know, they're definitely

46:11.060 --> 46:12.060
in the game.

46:12.060 --> 46:18.740
AOL Yahoo, you know, they do
have some independently
produced, semi-professionally
produced,

46:18.740 --> 46:21.340
or even professionally produced
content.

46:21.340 --> 46:25.260
Of course, the independently
produced stuff is what interests
me the most personally,

46:25.260 --> 46:30.860
because I think it's the most
creative and hits the audience
right between the eyes.

46:30.860 --> 46:35.580
So with the amount of content we
have, with a number of episodic
shows and our knowledge

46:35.580 --> 46:39.180
of how to market those shows
online, which we've gotten
really good at.

46:39.180 --> 46:40.380
Make no mistake and mistake.

46:40.380 --> 46:43.540
We spend real money using other
types of networks.

46:43.540 --> 46:44.860
We use Google AdWords.

46:44.860 --> 46:50.700
We use all kinds of different
ways to introduce relevant
audience to the programming we
have.

46:50.700 --> 46:54.500
And if you don't market, yeah,
you have organic growth of every
single show.

46:54.580 --> 46:55.740
You know, the numbers drop down.

46:55.740 --> 46:57.820
You turn the marketing up, the
numbers go up again.

46:57.820 --> 46:59.380
This is just the way media
works.

46:59.380 --> 47:03.020
We, you know, people kind of
forgot that with these viral
videos.

47:03.020 --> 47:06.620
You know, there's no way to
advertise on a viral video.

47:06.620 --> 47:11.780
You know, if something all of a
sudden goes viral, and let's say
it is even brand, brand

47:11.780 --> 47:15.460
safe, you still have to get the
rights to sell advertising on
it.

47:15.460 --> 47:20.220
And by that time, you know,
millions of people have seen it,
you know, how can I go to an
advertiser

47:20.220 --> 47:23.820
who's trying to plan their
advertising campaign and get
them to advertise on it?

47:23.940 --> 47:27.020
It's too late, the moment's
over.

47:27.020 --> 47:33.740
So it's not a stable,
sustainable, or predictable
business model with any type of
visibility.

47:33.740 --> 47:35.500
So we have one.

47:35.500 --> 47:39.420
And it's gotten so interesting
now that there's hundreds of
millions of dollars out there

47:39.420 --> 47:45.340
for online video, episodic,
brand safe, independently
produced.

47:45.340 --> 47:48.340
And these big guys can't fulfill
the order.

47:48.340 --> 47:53.460
They just, they just don't have
the inventory or they don't have
the rights or they

47:53.500 --> 47:56.220
can't promise brand safeness.

47:56.220 --> 47:57.700
Okay, that's what we're coming
in.

47:57.700 --> 47:58.700
Come in.

47:58.700 --> 48:03.100
Some of this opportunity is now
starting to spill over and start
to start to drip into

48:03.100 --> 48:04.100
our lap.

48:04.100 --> 48:06.820
And, you know, it may not take
much.

48:06.820 --> 48:10.860
We could be close to a tipping
point where a lot could just
come streaming in.

48:10.860 --> 48:14.900
Again, we have the ability to
fulfill these orders because we
know how to market to our

48:14.900 --> 48:15.900
audiences.

48:15.900 --> 48:20.140
We know how to get, you know, a
hundred or a hundred and fifty
million views in a month.

48:20.140 --> 48:25.100
And we have the knowledge of how
to do it and it's working and
it's paying off.

48:25.100 --> 48:30.460
And people like the content,
co-figure advertisers love the
fact that their messages

48:30.460 --> 48:34.260
are relevant, that the audience
that we're bringing in to these
programs are relevant

48:34.260 --> 48:35.260
and the paying for it.

48:35.260 --> 48:37.940
So that's obviously awesome.

48:37.940 --> 48:41.980
And that's something that we've
been focused on for a while and
it's a real line of

48:41.980 --> 48:47.580
business for us and we're
concentrating a majority of our
efforts on that.

48:47.580 --> 48:52.740
Now we have the other side and
on the other side would be this
side of the house.

48:52.740 --> 48:59.540
Let's just call it podcasts, but
it's really mainly audio
long-form programming that

48:59.540 --> 49:01.420
is not necessarily brand safe.

49:01.420 --> 49:03.780
I would not call this show brand
safe at all.

49:03.780 --> 49:07.180
In fact, you don't hear many
advertisers on this program do
you?

49:07.180 --> 49:13.660
You've got some bold ones like
Nokia who of course allow me to
sell the Nokia N810 at

49:13.660 --> 49:14.660
a 15% discount.

49:14.660 --> 49:18.140
We've got a new price by the
way, go to podshowoffers.com.

49:18.140 --> 49:19.900
The price has been reduced.

49:19.900 --> 49:22.540
Use my checkout code daily
source code to get your 15%.

49:22.540 --> 49:26.580
You can't get this thing cheaper
anywhere and there's been quite
a price war and all kinds

49:26.580 --> 49:30.980
of confusion going on, but
podshowoffers.com still has the
cheapest price.

49:30.980 --> 49:36.180
If you use my code daily source
code, then of course there's
also go daddy where you can

49:36.180 --> 49:39.380
use my checkout code DSC3.

49:39.380 --> 49:44.100
Now on all of these and you've
heard me do these before, these
are, we just call these

49:44.100 --> 49:52.460
our campaigns and we have a
large group of producer,
producers who make, well, I've
got

49:52.460 --> 49:56.820
to call them, you just
differentiate their podcasts,
you know, I really think the
audio

49:56.820 --> 50:01.380
part is, even though there's all
kinds of confusion in the
marketplace about what

50:01.380 --> 50:07.500
a podcast is, let's just say
this is audio only just for the
purposes of this discussion.

50:07.500 --> 50:13.700
Now in audio shows and you know,
that's, that is the genesis of
our company.

50:13.700 --> 50:18.340
A lot of the shows don't have
huge audiences, there's not
many, in fact, there's only

50:18.340 --> 50:24.620
probably two handfuls of shows
that can do over a million
listens a month.

50:24.620 --> 50:27.420
And some of the, you know, of
course there's always some stuff
that there's always some

50:27.420 --> 50:33.100
exception to the rule, but in
general, most of the shows, if
you were to look at an
advertising

50:33.100 --> 50:39.020
ratio where ads are spots are
sold at a cost per thousand.

50:39.020 --> 50:43.740
So for video, I think it's
between $25 and $35 per
thousand.

50:43.740 --> 50:48.860
So if you have 1,000 people
listening to the show, we could
essentially sell one commercial

50:48.860 --> 50:51.340
and that would get you 25 to 35
bucks.

50:51.340 --> 50:52.340
Okay.

50:52.340 --> 50:56.780
So you can see where that's not
going to be a lot of money for
most of these producers,
however,

50:56.780 --> 51:03.020
the audiences that these shows
have, including you chuckle
heads out there, are an
extremely

51:03.100 --> 51:04.020
loyal.

51:04.020 --> 51:09.540
They listen to the entire
program, they catch up, they're
involved or as the advertising

51:09.540 --> 51:13.540
business likes to say, they're
extremely engaged.

51:13.540 --> 51:20.620
And they're convertible into
customers, purchasers of
product, either endorsed by the
host,

51:20.620 --> 51:23.020
or discussed in the program.

51:23.020 --> 51:29.180
Sometimes even, only Ancillary
mentioned the program, but
further promoted on the show

51:29.180 --> 51:31.100
side or on a weblogg.

51:31.100 --> 51:35.820
So, and this is what we
discovered with music, of
course, you know, the Potsay
music network

51:35.820 --> 51:40.220
is built on this principle of
loyal audiences who will listen
to what, you know, their

51:40.220 --> 51:43.620
buddies saying on the show will
give something to try, they're
willing to try it out,

51:43.620 --> 51:46.820
and they'll provide feedback if
they think it sucks.

51:46.820 --> 51:53.580
So I believe in the past
trailing 12 months, we sent out
over $1.4 million in checks

51:53.580 --> 52:00.500
to this pool of producers who
are on these campaigns like
GoDaddy, like Nokia, because

52:00.500 --> 52:06.300
over every GoDaddy account they
sell, every listener they bring
in and convert to becoming

52:06.300 --> 52:07.300
a customer.

52:07.300 --> 52:11.660
Obviously, the host gets a piece
of that, gets a piece of the
action, and this is really

52:11.660 --> 52:12.660
working.

52:12.660 --> 52:18.780
We've got people with only a
couple CPMs, if you will, who
are making over $100,000

52:18.780 --> 52:19.780
here.

52:19.780 --> 52:25.700
So, if they're making money,
we're making money and I'm
extremely excited about how
successful

52:25.700 --> 52:26.700
this has become.

52:26.700 --> 52:30.980
Almost, I have to say it's kind
of exclusive to what Potsho is
doing because it is a lot

52:30.980 --> 52:38.780
like an affiliate sales network,
only it includes a programming,
which makes so much sense.

52:38.780 --> 52:44.780
It's almost like podcast
advertising, you know, it was
meant to be this form of hybrid,

52:44.780 --> 52:49.460
and it's really working because
you don't have to worry about
really what you're doing

52:49.460 --> 52:56.660
on your show or the content of
your show and the companies that
are driving these campaigns

52:57.220 --> 52:58.700
they're only interested in
sales.

52:58.700 --> 52:59.700
They just want to make money.

52:59.700 --> 53:03.460
They really don't care that much
how you do it as long as the
money keeps rolling in.

53:03.460 --> 53:06.500
And isn't that kind of a
beautiful situation?

53:07.220 --> 53:11.540
So, we've got those two lines of
business, and they're making
money for us and the things

53:11.540 --> 53:13.340
we do with them are profitable.

53:14.100 --> 53:18.940
So, you're going to see
Potsho.com focus on those two
main features.

53:18.940 --> 53:22.140
And we're making those into many
networks.

53:22.180 --> 53:26.700
We're making them into channels
where we're going to open up our
producer pool.

53:26.700 --> 53:28.740
Much, we're going to open up
much wider.

53:28.740 --> 53:32.260
We're going to come up with a
whole new set of contracts that
makes it much easier for

53:32.260 --> 53:38.340
people to come in, you know, get
on our programs, see if they
like what we're doing.

53:38.340 --> 53:42.380
Check out some of the deals that
they can participate in and make
money with.

53:42.380 --> 53:47.660
We provide you with training,
with tools, with all kinds of
support outside of the
architecture

53:47.660 --> 53:53.380
of course that you just need to
get your show up and running and
statistics, et cetera.

53:53.380 --> 53:57.100
And of course, there's the
business back and the real
infrastructure that was
necessary

53:57.100 --> 53:58.100
to do this.

53:58.100 --> 54:04.940
And I'm, although I love doing
video, I got to tell you, I'm
extremely excited about

54:04.940 --> 54:05.940
this.

54:05.940 --> 54:08.820
And so, you can look forward to
a number of campaigns.

54:08.820 --> 54:13.500
Those of you who are already
already in the Potsho producer
group, we've got a couple

54:13.500 --> 54:17.660
of new campaigns on the way,
which are going to blow your
socks off directly related

54:17.660 --> 54:23.220
to your audiences, where you're
actually in a way, we'll be
selling yourself.

54:23.220 --> 54:27.820
Not in the horrors kind of way,
but you'll find out that's
coming soon.

54:27.820 --> 54:31.780
As I said, we're going to open
it up much wider so that, you
know, with less restrictions

54:31.780 --> 54:38.180
and I think we'll probably be
able to convert most of our
existing producers into this

54:38.180 --> 54:44.540
new contract, new agreement,
which contains most of what
people have been asking for.

54:44.540 --> 54:46.900
You know, easy way in, easy way
out.

54:46.900 --> 54:51.260
We've already been really cool
about, you know, we don't want
to own your shit.

54:51.260 --> 54:53.420
It's your shit to do with what
you want.

54:53.420 --> 54:58.700
Here's how you can work with us,
here's how you can make money
and hear the, and here

54:58.700 --> 55:06.140
are the examples of the quite a
large group of people who are
actually doing it.

55:06.140 --> 55:10.540
So that affects us in a big way.

55:10.540 --> 55:17.300
So this past week, we've been,
yeah, we've really been
restructuring, reorganizing,
re-shuffling.

55:17.300 --> 55:24.940
We continue to, excuse me, blow
full steam ahead to get the, to
get V3 out.

55:24.940 --> 55:31.500
I think probably around the
21st, yes, that should be
another week or so.

55:31.500 --> 55:34.180
You're going to see stuff coming
online continuously.

55:34.180 --> 55:37.380
And of course, stuff will break
and there'll be some good stuff
and some bad stuff.

55:37.380 --> 55:41.100
And we'll just do what we can,
right?

55:41.100 --> 55:45.460
And I look, oh, listen those
birds outside.

55:45.460 --> 55:51.100
Oh, man, spring is almost here,
except it's really wet, really
cold.

55:51.100 --> 55:53.700
It's a UK spring.

55:53.700 --> 55:55.620
What happened to global warming,
man?

55:55.620 --> 56:00.060
I thought I was going to have
exclusive beachfront access here
in the UK.

56:00.060 --> 56:04.260
I, I, I, all right, I want you
to think about that over the
weekend that if you have any

56:04.260 --> 56:09.180
ideas, or thoughts or feedback,
just call it into the voicemail
lines, I'm still looking

56:09.180 --> 56:11.980
for a new voicemail jingle, by
the way.

56:11.980 --> 56:15.060
The numbers are listed in the
show, no, it's a daily source
code.com.

56:15.060 --> 56:16.860
Hello, Adam, let's listen to the
chart chart.

56:16.860 --> 56:22.100
This is Robert Gold and Toronto,
host of the business cast at
businesscast on podshow.com.

56:22.100 --> 56:23.860
We just got the anti unjust
Smith jingles.

56:23.860 --> 56:28.180
Wait a year, here is latest for
the business cast that's
business cast by podshow.com,
swing

56:28.180 --> 56:35.180
Jeff Swing from a local bagel
shop somewhere, it's the
business cast.

56:35.180 --> 56:41.620
Grab a hot press, bagel and a
cup of Joe, a set you step down,
and here we go.

56:41.620 --> 56:54.860
[ Music ]

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It's your business, take it to
the next level, make it that out
of the mess, make it

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the next level, make it that out
of the list.

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Nice.

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All right, to wrap up today's
Charlie, and then the footballer
Friday, this is a track that

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was sent to me, or actually
brought to my attention by
Matthew Eble, of course, good
friend

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of the Charlie.

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This is a couple of his buddies
from Nashville that just joined
the pod, safe music revolution,

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he wants me to share him with
you, and I, hey, kick this, fans
called the Lila

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Y, got a front man with a
ten-toned voice, no fool on
baby.

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Here's walk on by on the
footballer Friday.

57:41.250 --> 01:02:53.380
[ Music ]

01:02:53.380 --> 01:03:09.380
The world allows that I can tell
you

01:03:09.380 --> 01:03:17.380
The world allows that I can tell
you

01:03:17.380 --> 01:03:27.380
The world allows that I can tell
you

01:03:27.380 --> 01:03:33.380
The world allows that I can tell
you

01:03:33.380 --> 01:03:41.380
The world allows that I can tell
you

01:03:41.380 --> 01:03:53.380
The world allows that I can tell
you

01:03:53.380 --> 01:03:57.380
The world allows that I can tell
you

01:03:57.380 --> 01:04:07.380
The world allows that I can tell
you

01:04:07.380 --> 01:04:13.380
The world allows that I can tell
you

01:04:13.380 --> 01:04:29.380
The world allows that I can tell
you

01:04:29.380 --> 01:04:45.380
The world allows that I can tell
you

01:04:45.380 --> 01:05:01.380
The world allows that I can tell
you

01:05:01.380 --> 01:05:17.380
The world allows that I can tell
you

01:05:17.380 --> 01:05:29.380
The world allows that I can tell
you

01:05:29.380 --> 01:05:45.380
The world allows that I can tell
you

01:05:45.380 --> 01:05:51.380
The world allows that I can tell
you